“Whenever there’s chaos, whenever there’s disruption, there are always opportunities for people to thrive.” This powerful takeaway comes from today’s conversation with global business celebrity, bestselling author, and C-Suite Network Co-Founder and Chairman Jeffrey Hayzlett. We open our discussion with Jeffrey by exploring the important role that content and branding play in modern businesses. With an especial focus on podcasts, Jeffrey dives into the topic, highlighting the need for companies to serve their communities and embrace new content platforms. After chatting about how you can measure a podcast’s returns, we talk about how Jeffrey’s content empire feeds into his business strategy. We then touch on the bright future of virtual speaking, the benefits and disadvantages of work-from-home, and how the pandemic has bolstered the RV industry, among others. Near the end of the episode, Jeffrey pulls back the curtain and shares his vision for the C-Suite Network. Tune in for more of Jeffrey’s insights on adapting to change and how content can connect you to your client base.
Watch the podcast here.
Key Points From This Episode:
• Introducing acclaimed author and business leader, Jeffrey Hayzlett.
• Jeffrey shares his view that podcasts are going to be a massive industry.
• The shift towards branding and the need for companies to develop content.
• Why most companies should consider creating podcasts.
• How the pandemic has forced companies to “adapt or die.”
• Hear about the business needs that companies need to adapt to.
• Why engaging with your community is key to business success.
• Measuring your podcast’s returns and how it differs from other content forms.
• The importance of making content for the platforms your clients use.
• Why the increased popularity of virtual speaking is changing the speaking game.
• Exploring the pros and cons of work-from-home.
• How the pandemic has positively impacted certain industries.
• Jeffrey comments on the future of the C-Suite Network.
• Hear Jeffrey’s advice on embracing change and the value of community.