{"version":"1.0.0","segments":[{"speaker":"Clint Watson","startTime":0.0,"endTime":2.52,"body":"So you have to be"},{"speaker":"Clint Watson","startTime":0.0,"endTime":2.52,"body":"out in public channels such as"},{"speaker":"Clint Watson","startTime":2.52,"endTime":6.6,"body":"Instagram building awareness."},{"speaker":"Clint Watson","startTime":2.52,"endTime":6.6,"body":"And once you find people on that"},{"speaker":"Clint Watson","startTime":6.6,"endTime":9.39,"body":"channel that like what you do,"},{"speaker":"Clint Watson","startTime":6.6,"endTime":9.39,"body":"you're trying to move them into"},{"speaker":"Clint Watson","startTime":9.39,"endTime":11.97,"body":"your audience meaning trying to"},{"speaker":"Clint Watson","startTime":9.39,"endTime":11.97,"body":"get them on your email list."},{"speaker":"Clint Watson","startTime":12.0,"endTime":15.78,"body":"Once they get on your email"},{"speaker":"Clint Watson","startTime":12.0,"endTime":15.78,"body":"list, now you're using that tool"},{"speaker":"Clint Watson","startTime":15.84,"endTime":18.78,"body":"to try to get them interested to"},{"speaker":"Clint Watson","startTime":15.84,"endTime":18.78,"body":"take the next step, the next"},{"speaker":"Clint Watson","startTime":18.78,"endTime":22.08,"body":"step often will be to buy"},{"speaker":"Clint Watson","startTime":18.78,"endTime":22.08,"body":"something from, and that's where"},{"speaker":"Clint Watson","startTime":22.08,"endTime":23.19,"body":"your website comes in."},{"speaker":"Laura Arango Baier","startTime":23.82,"endTime":25.98,"body":"Welcome to"},{"speaker":"Laura Arango Baier","startTime":23.82,"endTime":25.98,"body":"the BoldBrush podcast where we"},{"speaker":"Laura Arango Baier","startTime":25.98,"endTime":29.52,"body":"believe that fortune favors the"},{"speaker":"Laura Arango Baier","startTime":25.98,"endTime":29.52,"body":"bold brush. My name is Laura"},{"speaker":"Laura Arango Baier","startTime":29.52,"endTime":33.0,"body":"Moringa. Bear, and I'm your"},{"speaker":"Laura Arango Baier","startTime":29.52,"endTime":33.0,"body":"host. I recently sat down with"},{"speaker":"Laura Arango Baier","startTime":33.0,"endTime":37.35,"body":"our CEO Clint Watson to talk a"},{"speaker":"Laura Arango Baier","startTime":33.0,"endTime":37.35,"body":"little bit more about some FAQs"},{"speaker":"Laura Arango Baier","startTime":37.38,"endTime":41.82,"body":"on FASO marketing tips for both"},{"speaker":"Laura Arango Baier","startTime":37.38,"endTime":41.82,"body":"FASO and non FASO artists, as"},{"speaker":"Laura Arango Baier","startTime":41.82,"endTime":45.09,"body":"well as other tips on how to"},{"speaker":"Laura Arango Baier","startTime":41.82,"endTime":45.09,"body":"sell your work and get new"},{"speaker":"Laura Arango Baier","startTime":45.09,"endTime":48.51,"body":"collectors and buyers on your"},{"speaker":"Laura Arango Baier","startTime":45.09,"endTime":48.51,"body":"page. The first topic of"},{"speaker":"Laura Arango Baier","startTime":48.51,"endTime":51.6,"body":"conversation is actually passive"},{"speaker":"Laura Arango Baier","startTime":48.51,"endTime":51.6,"body":"income, something that not many"},{"speaker":"Laura Arango Baier","startTime":51.6,"endTime":54.9,"body":"artists can do, but it is"},{"speaker":"Laura Arango Baier","startTime":51.6,"endTime":54.9,"body":"actually quite possible. So"},{"speaker":"Laura Arango Baier","startTime":54.9,"endTime":56.07,"body":"let's hear what he has to say."},{"speaker":"Clint Watson","startTime":56.49,"endTime":58.5,"body":"One of the"},{"speaker":"Clint Watson","startTime":56.49,"endTime":58.5,"body":"difficulties for a lot of"},{"speaker":"Clint Watson","startTime":58.5,"endTime":61.26,"body":"artists, I think, is"},{"speaker":"Clint Watson","startTime":58.5,"endTime":61.26,"body":"understanding, unlike a lot of"},{"speaker":"Clint Watson","startTime":61.26,"endTime":65.07,"body":"other industries is it's hard to"},{"speaker":"Clint Watson","startTime":61.26,"endTime":65.07,"body":"make passive income, how do you"},{"speaker":"Clint Watson","startTime":65.13,"endTime":67.53,"body":"make money if you're not"},{"speaker":"Clint Watson","startTime":65.13,"endTime":67.53,"body":"painting once you sell an"},{"speaker":"Clint Watson","startTime":67.53,"endTime":71.82,"body":"original? That's it? Right. And"},{"speaker":"Clint Watson","startTime":67.53,"endTime":71.82,"body":"historically, that's the"},{"speaker":"Clint Watson","startTime":71.82,"endTime":74.91,"body":"struggle we've seen with"},{"speaker":"Clint Watson","startTime":71.82,"endTime":74.91,"body":"artists, you know, we've when I"},{"speaker":"Clint Watson","startTime":74.91,"endTime":78.6,"body":"ran a gallery, that was always a"},{"speaker":"Clint Watson","startTime":74.91,"endTime":78.6,"body":"problem, because we would ask"},{"speaker":"Clint Watson","startTime":78.6,"endTime":81.57,"body":"artists, you know, we'd love to"},{"speaker":"Clint Watson","startTime":78.6,"endTime":81.57,"body":"have a show for you. And they'd"},{"speaker":"Clint Watson","startTime":81.57,"endTime":84.33,"body":"say, that's great, but I don't"},{"speaker":"Clint Watson","startTime":81.57,"endTime":84.33,"body":"have any, you need to give me"},{"speaker":"Clint Watson","startTime":84.33,"endTime":88.26,"body":"two years to, to work up a new"},{"speaker":"Clint Watson","startTime":84.33,"endTime":88.26,"body":"body of work, right. So this is"},{"speaker":"Clint Watson","startTime":88.26,"endTime":91.17,"body":"one of the things that"},{"speaker":"Clint Watson","startTime":88.26,"endTime":91.17,"body":"technology has a lot, it's the"},{"speaker":"Clint Watson","startTime":91.17,"endTime":94.95,"body":"ability to generate a kind of"},{"speaker":"Clint Watson","startTime":91.17,"endTime":94.95,"body":"passive income, even if you"},{"speaker":"Clint Watson","startTime":94.95,"endTime":98.73,"body":"don't have new work and new"},{"speaker":"Clint Watson","startTime":94.95,"endTime":98.73,"body":"paintings, for example, we just"},{"speaker":"Clint Watson","startTime":98.73,"endTime":102.03,"body":"integrated print on demand. And"},{"speaker":"Clint Watson","startTime":98.73,"endTime":102.03,"body":"as a matter of fact, someone was"},{"speaker":"Clint Watson","startTime":102.03,"endTime":104.46,"body":"just writing these and they"},{"speaker":"Clint Watson","startTime":102.03,"endTime":104.46,"body":"wanted to sell prints. And in"},{"speaker":"Clint Watson","startTime":104.46,"endTime":107.16,"body":"the sovereign artists club,"},{"speaker":"Clint Watson","startTime":104.46,"endTime":107.16,"body":"we're recommending a method"},{"speaker":"Clint Watson","startTime":107.16,"endTime":110.16,"body":"whereby people can sell and"},{"speaker":"Clint Watson","startTime":107.16,"endTime":110.16,"body":"build an email list using"},{"speaker":"Clint Watson","startTime":110.16,"endTime":113.37,"body":"Instagram and email. And one of"},{"speaker":"Clint Watson","startTime":110.16,"endTime":113.37,"body":"the keys is having prints to"},{"speaker":"Clint Watson","startTime":113.37,"endTime":116.91,"body":"sell. And but the lady said,"},{"speaker":"Clint Watson","startTime":113.37,"endTime":116.91,"body":"Well, I don't have friends. And"},{"speaker":"Clint Watson","startTime":116.91,"endTime":119.97,"body":"we said, No problem, because you"},{"speaker":"Clint Watson","startTime":116.91,"endTime":119.97,"body":"have to do is upload your images"},{"speaker":"Clint Watson","startTime":119.97,"endTime":123.54,"body":"to FASO at turn on print on"},{"speaker":"Clint Watson","startTime":119.97,"endTime":123.54,"body":"demand, you could sell unlimited"},{"speaker":"Clint Watson","startTime":123.54,"endTime":128.61,"body":"prints in about six or seven"},{"speaker":"Clint Watson","startTime":123.54,"endTime":128.61,"body":"different sizes, her image. And"},{"speaker":"Clint Watson","startTime":128.82,"endTime":131.46,"body":"that's something that, you know,"},{"speaker":"Clint Watson","startTime":128.82,"endTime":131.46,"body":"once you turn that on, it can"},{"speaker":"Clint Watson","startTime":131.46,"endTime":135.03,"body":"generate income, pretty much"},{"speaker":"Clint Watson","startTime":131.46,"endTime":135.03,"body":"theoretically forever from that"},{"speaker":"Clint Watson","startTime":135.03,"endTime":138.21,"body":"point forward. And so as you add"},{"speaker":"Clint Watson","startTime":135.03,"endTime":138.21,"body":"more and more, that becomes an"},{"speaker":"Clint Watson","startTime":138.21,"endTime":141.72,"body":"increasing catalogue of work to"},{"speaker":"Clint Watson","startTime":138.21,"endTime":141.72,"body":"sell even when you don't have"},{"speaker":"Clint Watson","startTime":141.72,"endTime":145.35,"body":"work to sell. Another way to"},{"speaker":"Clint Watson","startTime":141.72,"endTime":145.35,"body":"generate passive income, if you"},{"speaker":"Clint Watson","startTime":145.35,"endTime":149.37,"body":"teach is and we turn this"},{"speaker":"Clint Watson","startTime":145.35,"endTime":149.37,"body":"feature on during the pandemic,"},{"speaker":"Clint Watson","startTime":149.37,"endTime":152.31,"body":"because so many artists had to"},{"speaker":"Clint Watson","startTime":149.37,"endTime":152.31,"body":"go, their workshops were"},{"speaker":"Clint Watson","startTime":152.31,"endTime":155.79,"body":"canceled, and they had to start"},{"speaker":"Clint Watson","startTime":152.31,"endTime":155.79,"body":"selling over zoom or start"},{"speaker":"Clint Watson","startTime":155.79,"endTime":159.81,"body":"offering other ways to teach do"},{"speaker":"Clint Watson","startTime":155.79,"endTime":159.81,"body":"a course recorded, you can do it"},{"speaker":"Clint Watson","startTime":159.81,"endTime":163.05,"body":"in zoom, get the recording"},{"speaker":"Clint Watson","startTime":159.81,"endTime":163.05,"body":"uploaded to your FASO workout."},{"speaker":"Clint Watson","startTime":163.11,"endTime":166.65,"body":"And when you upload it, you can"},{"speaker":"Clint Watson","startTime":163.11,"endTime":166.65,"body":"specify this is a free video or"},{"speaker":"Clint Watson","startTime":166.65,"endTime":170.67,"body":"a paid video, specify paid and"},{"speaker":"Clint Watson","startTime":166.65,"endTime":170.67,"body":"you can add a trailer because"},{"speaker":"Clint Watson","startTime":170.67,"endTime":172.77,"body":"one of the features we're"},{"speaker":"Clint Watson","startTime":170.67,"endTime":172.77,"body":"actually proud of that I've"},{"speaker":"Clint Watson","startTime":172.77,"endTime":175.44,"body":"never actually seen on any other"},{"speaker":"Clint Watson","startTime":172.77,"endTime":175.44,"body":"service. When you upload a"},{"speaker":"Clint Watson","startTime":175.44,"endTime":178.41,"body":"video, you can add the trailer"},{"speaker":"Clint Watson","startTime":175.44,"endTime":178.41,"body":"right in there, you don't have"},{"speaker":"Clint Watson","startTime":178.41,"endTime":181.38,"body":"to upload them as two separate"},{"speaker":"Clint Watson","startTime":178.41,"endTime":181.38,"body":"as two separate things and"},{"speaker":"Clint Watson","startTime":181.38,"endTime":183.96,"body":"figure out how to put them"},{"speaker":"Clint Watson","startTime":181.38,"endTime":183.96,"body":"together. And then when people"},{"speaker":"Clint Watson","startTime":183.96,"endTime":186.48,"body":"go to that page in your FASO"},{"speaker":"Clint Watson","startTime":183.96,"endTime":186.48,"body":"account, they'll see the"},{"speaker":"Clint Watson","startTime":186.48,"endTime":189.66,"body":"trailer, you can put in the"},{"speaker":"Clint Watson","startTime":186.48,"endTime":189.66,"body":"pitch to buy the video, they can"},{"speaker":"Clint Watson","startTime":189.66,"endTime":192.18,"body":"check out using their credit"},{"speaker":"Clint Watson","startTime":189.66,"endTime":192.18,"body":"card as long as you connect your"},{"speaker":"Clint Watson","startTime":192.18,"endTime":195.9,"body":"stripe or PayPal account. And"},{"speaker":"Clint Watson","startTime":192.18,"endTime":195.9,"body":"then FASO will handle sending"},{"speaker":"Clint Watson","startTime":195.9,"endTime":198.75,"body":"them the link where they can"},{"speaker":"Clint Watson","startTime":195.9,"endTime":198.75,"body":"access the paid video after"},{"speaker":"Clint Watson","startTime":198.75,"endTime":201.81,"body":"they've paid. And every user"},{"speaker":"Clint Watson","startTime":198.75,"endTime":201.81,"body":"gets a different link. So it's"},{"speaker":"Clint Watson","startTime":201.81,"endTime":206.07,"body":"not something making sure links."},{"speaker":"Clint Watson","startTime":201.81,"endTime":206.07,"body":"And we've got another way coming"},{"speaker":"Clint Watson","startTime":206.07,"endTime":207.27,"body":"that I can speak about"},{"speaker":"Laura Arango Baier","startTime":208.92,"endTime":212.1,"body":"keeping"},{"speaker":"Laura Arango Baier","startTime":208.92,"endTime":212.1,"body":"secrets. There's also a really"},{"speaker":"Laura Arango Baier","startTime":212.1,"endTime":214.53,"body":"neat trick that Clint is about"},{"speaker":"Laura Arango Baier","startTime":212.1,"endTime":214.53,"body":"to tell us about how to grow"},{"speaker":"Laura Arango Baier","startTime":214.53,"endTime":216.54,"body":"your mailing list by using a"},{"speaker":"Laura Arango Baier","startTime":214.53,"endTime":216.54,"body":"video course."},{"speaker":"Clint Watson","startTime":217.08,"endTime":220.8,"body":"So the way FASO"},{"speaker":"Clint Watson","startTime":217.08,"endTime":220.8,"body":"video feature works, you upload"},{"speaker":"Clint Watson","startTime":220.8,"endTime":224.1,"body":"your video, you can make a"},{"speaker":"Clint Watson","startTime":220.8,"endTime":224.1,"body":"class, make a video class,"},{"speaker":"Clint Watson","startTime":224.22,"endTime":228.18,"body":"upload it to FASO and promote"},{"speaker":"Clint Watson","startTime":224.22,"endTime":228.18,"body":"that. And when people are ready"},{"speaker":"Clint Watson","startTime":228.18,"endTime":231.75,"body":"to purchase it, the way that"},{"speaker":"Clint Watson","startTime":228.18,"endTime":231.75,"body":"works is they buy it, it checks"},{"speaker":"Clint Watson","startTime":231.75,"endTime":234.63,"body":"out in your integrated shopping"},{"speaker":"Clint Watson","startTime":231.75,"endTime":234.63,"body":"cart. At that point, when they"},{"speaker":"Clint Watson","startTime":234.63,"endTime":237.6,"body":"check out in the cart, you will"},{"speaker":"Clint Watson","startTime":234.63,"endTime":237.6,"body":"get the customer's information."},{"speaker":"Clint Watson","startTime":237.63,"endTime":241.11,"body":"So you get their email, their"},{"speaker":"Clint Watson","startTime":237.63,"endTime":241.11,"body":"address their I believe it asked"},{"speaker":"Clint Watson","startTime":241.11,"endTime":243.84,"body":"for their phone number, but most"},{"speaker":"Clint Watson","startTime":241.11,"endTime":243.84,"body":"importantly, you get their"},{"speaker":"Clint Watson","startTime":243.84,"endTime":246.63,"body":"email. And you know, it's at"},{"speaker":"Clint Watson","startTime":243.84,"endTime":246.63,"body":"that point, you know, it's"},{"speaker":"Clint Watson","startTime":246.63,"endTime":250.26,"body":"correct. So when they check out,"},{"speaker":"Clint Watson","startTime":246.63,"endTime":250.26,"body":"you'll get notified that you've"},{"speaker":"Clint Watson","startTime":250.26,"endTime":253.2,"body":"made a purchase, they'll get"},{"speaker":"Clint Watson","startTime":250.26,"endTime":253.2,"body":"notified that they bought the"},{"speaker":"Clint Watson","startTime":253.2,"endTime":255.99,"body":"video and have a link to"},{"speaker":"Clint Watson","startTime":253.2,"endTime":255.99,"body":"download it. And now you have"},{"speaker":"Clint Watson","startTime":255.99,"endTime":259.02,"body":"another email address to add to"},{"speaker":"Clint Watson","startTime":255.99,"endTime":259.02,"body":"your list. So now you can make a"},{"speaker":"Clint Watson","startTime":259.02,"endTime":262.74,"body":"second class and target those"},{"speaker":"Clint Watson","startTime":259.02,"endTime":262.74,"body":"people who bought the first"},{"speaker":"Clint Watson","startTime":262.74,"endTime":266.43,"body":"class specifically because you"},{"speaker":"Clint Watson","startTime":262.74,"endTime":266.43,"body":"know that they are people that"},{"speaker":"Clint Watson","startTime":266.43,"endTime":269.43,"body":"are interested in taking online"},{"speaker":"Clint Watson","startTime":266.43,"endTime":269.43,"body":"classes and workshops and so by"},{"speaker":"Clint Watson","startTime":269.43,"endTime":272.91,"body":"iterating through this this"},{"speaker":"Clint Watson","startTime":269.43,"endTime":272.91,"body":"process multiple times. It's a"},{"speaker":"Clint Watson","startTime":272.91,"endTime":275.61,"body":"good way to grow your email list"},{"speaker":"Clint Watson","startTime":272.91,"endTime":275.61,"body":"especially if students over"},{"speaker":"Clint Watson","startTime":275.61,"endTime":276.0,"body":"time."},{"speaker":"Laura Arango Baier","startTime":276.63,"endTime":279.03,"body":"So we have"},{"speaker":"Laura Arango Baier","startTime":276.63,"endTime":279.03,"body":"someone asking how can I"},{"speaker":"Laura Arango Baier","startTime":279.03,"endTime":282.27,"body":"directly reach out to buyers and"},{"speaker":"Laura Arango Baier","startTime":279.03,"endTime":282.27,"body":"collectors interested in realism"},{"speaker":"Laura Arango Baier","startTime":282.27,"endTime":282.96,"body":"via FASO?"},{"speaker":"Clint Watson","startTime":283.53,"endTime":286.77,"body":"let's reframe the"},{"speaker":"Clint Watson","startTime":283.53,"endTime":286.77,"body":"minute instead of answering it"},{"speaker":"Clint Watson","startTime":286.77,"endTime":291.87,"body":"directly. Because it's this is a"},{"speaker":"Clint Watson","startTime":286.77,"endTime":291.87,"body":"mistake. I think, in thinking"},{"speaker":"Clint Watson","startTime":291.87,"endTime":296.4,"body":"sometimes when someone asks sort"},{"speaker":"Clint Watson","startTime":291.87,"endTime":296.4,"body":"of a tactical question like how"},{"speaker":"Clint Watson","startTime":296.4,"endTime":301.77,"body":"can I how can I use this service"},{"speaker":"Clint Watson","startTime":296.4,"endTime":301.77,"body":"Get more realism collectors,"},{"speaker":"Clint Watson","startTime":301.8,"endTime":304.32,"body":"right? Because you're not really"},{"speaker":"Clint Watson","startTime":301.8,"endTime":304.32,"body":"thinking strategically you're"},{"speaker":"Clint Watson","startTime":304.32,"endTime":308.22,"body":"just thinking about and what"},{"speaker":"Clint Watson","startTime":304.32,"endTime":308.22,"body":"tends to happen is that is if if"},{"speaker":"Clint Watson","startTime":308.22,"endTime":311.4,"body":"I say, well, here's how you do"},{"speaker":"Clint Watson","startTime":308.22,"endTime":311.4,"body":"that with with FASO, right, and"},{"speaker":"Clint Watson","startTime":311.4,"endTime":314.85,"body":"then you don't get whatever"},{"speaker":"Clint Watson","startTime":311.4,"endTime":314.85,"body":"magic number of collectors will"},{"speaker":"Clint Watson","startTime":314.85,"endTime":317.91,"body":"make you happy, then you'll jump"},{"speaker":"Clint Watson","startTime":314.85,"endTime":317.91,"body":"to Etsy. And then, then you"},{"speaker":"Clint Watson","startTime":317.91,"endTime":320.97,"body":"won't be happy with Etsy and"},{"speaker":"Clint Watson","startTime":317.91,"endTime":320.97,"body":"then you'll jump to red bubble."},{"speaker":"Clint Watson","startTime":320.97,"endTime":324.9,"body":"And then you'll jump to Saatchi"},{"speaker":"Clint Watson","startTime":320.97,"endTime":324.9,"body":"art. And I've seen this pattern"},{"speaker":"Clint Watson","startTime":324.9,"endTime":327.78,"body":"where artists jump from service"},{"speaker":"Clint Watson","startTime":324.9,"endTime":327.78,"body":"to service to service to"},{"speaker":"Clint Watson","startTime":327.78,"endTime":331.89,"body":"service, looking for the one"},{"speaker":"Clint Watson","startTime":327.78,"endTime":331.89,"body":"that will send them collectors."},{"speaker":"Clint Watson","startTime":331.92,"endTime":335.31,"body":"But that's not really how it"},{"speaker":"Clint Watson","startTime":331.92,"endTime":335.31,"body":"works. Unless you get incredibly"},{"speaker":"Clint Watson","startTime":335.31,"endTime":337.89,"body":"lucky, the way it works is to"},{"speaker":"Clint Watson","startTime":335.31,"endTime":337.89,"body":"think about this as an entire"},{"speaker":"Clint Watson","startTime":337.89,"endTime":340.95,"body":"lifecycle and how the tool"},{"speaker":"Clint Watson","startTime":337.89,"endTime":340.95,"body":"supports your whole lifecycle."},{"speaker":"Clint Watson","startTime":340.95,"endTime":345.06,"body":"So by lifecycle, you have to"},{"speaker":"Clint Watson","startTime":340.95,"endTime":345.06,"body":"move people, people at first"},{"speaker":"Clint Watson","startTime":345.06,"endTime":347.94,"body":"don't know about you, then they"},{"speaker":"Clint Watson","startTime":345.06,"endTime":347.94,"body":"become aware of them. If they"},{"speaker":"Clint Watson","startTime":347.94,"endTime":351.93,"body":"like what you do, they join your"},{"speaker":"Clint Watson","startTime":347.94,"endTime":351.93,"body":"audience, meaning I'm defining"},{"speaker":"Clint Watson","startTime":351.96,"endTime":354.87,"body":"audience, I'm defining audience"},{"speaker":"Clint Watson","startTime":351.96,"endTime":354.87,"body":"as someone who's given you"},{"speaker":"Clint Watson","startTime":354.87,"endTime":358.02,"body":"permission to contact them,"},{"speaker":"Clint Watson","startTime":354.87,"endTime":358.02,"body":"usually by email, but it could"},{"speaker":"Clint Watson","startTime":358.02,"endTime":361.62,"body":"also be by text or by phone or"},{"speaker":"Clint Watson","startTime":358.02,"endTime":361.62,"body":"whatever. And then from your"},{"speaker":"Clint Watson","startTime":361.62,"endTime":365.19,"body":"audience, they move, you attempt"},{"speaker":"Clint Watson","startTime":361.62,"endTime":365.19,"body":"to move them to become a student"},{"speaker":"Clint Watson","startTime":365.22,"endTime":369.51,"body":"or a collector, right? You try"},{"speaker":"Clint Watson","startTime":365.22,"endTime":369.51,"body":"to or at the very least, a loyal"},{"speaker":"Clint Watson","startTime":369.51,"endTime":372.96,"body":"supporter. So this all has to"},{"speaker":"Clint Watson","startTime":369.51,"endTime":372.96,"body":"work in the context of this"},{"speaker":"Clint Watson","startTime":372.96,"endTime":376.32,"body":"whole system. So you have to be"},{"speaker":"Clint Watson","startTime":372.96,"endTime":376.32,"body":"out in public channels, such as"},{"speaker":"Clint Watson","startTime":376.32,"endTime":380.4,"body":"Instagram, building awareness."},{"speaker":"Clint Watson","startTime":376.32,"endTime":380.4,"body":"And once you find people on that"},{"speaker":"Clint Watson","startTime":380.4,"endTime":383.19,"body":"channel that liked what you do,"},{"speaker":"Clint Watson","startTime":380.4,"endTime":383.19,"body":"you're trying to move them into"},{"speaker":"Clint Watson","startTime":383.19,"endTime":385.74,"body":"your audience meaning trying to"},{"speaker":"Clint Watson","startTime":383.19,"endTime":385.74,"body":"get them on your email list."},{"speaker":"Clint Watson","startTime":385.77,"endTime":389.55,"body":"Once they get on your email"},{"speaker":"Clint Watson","startTime":385.77,"endTime":389.55,"body":"list. Now you're using that tool"},{"speaker":"Clint Watson","startTime":389.64,"endTime":392.55,"body":"to try to get them interested to"},{"speaker":"Clint Watson","startTime":389.64,"endTime":392.55,"body":"take the next step, the next"},{"speaker":"Clint Watson","startTime":392.55,"endTime":395.88,"body":"step often will be to buy"},{"speaker":"Clint Watson","startTime":392.55,"endTime":395.88,"body":"something from and that's where"},{"speaker":"Clint Watson","startTime":395.88,"endTime":398.73,"body":"your website comes in your"},{"speaker":"Clint Watson","startTime":395.88,"endTime":398.73,"body":"website doesn't come in the"},{"speaker":"Clint Watson","startTime":398.73,"endTime":401.94,"body":"first step, I think this is"},{"speaker":"Clint Watson","startTime":398.73,"endTime":401.94,"body":"where people have a"},{"speaker":"Clint Watson","startTime":401.94,"endTime":406.14,"body":"misconception is that your"},{"speaker":"Clint Watson","startTime":401.94,"endTime":406.14,"body":"website doesn't exist primarily"},{"speaker":"Clint Watson","startTime":406.14,"endTime":409.62,"body":"to create new customers, your"},{"speaker":"Clint Watson","startTime":406.14,"endTime":409.62,"body":"website exists to serve your"},{"speaker":"Clint Watson","startTime":409.62,"endTime":412.74,"body":"audience and close a sale. So"},{"speaker":"Clint Watson","startTime":409.62,"endTime":412.74,"body":"they come down through these"},{"speaker":"Clint Watson","startTime":412.74,"endTime":415.41,"body":"different levels. And then once"},{"speaker":"Clint Watson","startTime":412.74,"endTime":415.41,"body":"you've closed the sale with"},{"speaker":"Clint Watson","startTime":415.41,"endTime":419.31,"body":"somebody, those people you stay"},{"speaker":"Clint Watson","startTime":415.41,"endTime":419.31,"body":"in touch with personally, and"},{"speaker":"Clint Watson","startTime":419.37,"endTime":422.01,"body":"hopefully they buy become repeat"},{"speaker":"Clint Watson","startTime":419.37,"endTime":422.01,"body":"collectors, they become"},{"speaker":"Clint Watson","startTime":422.01,"endTime":425.67,"body":"supporters. They help you find"},{"speaker":"Clint Watson","startTime":422.01,"endTime":425.67,"body":"other collectors, they repost"},{"speaker":"Clint Watson","startTime":425.67,"endTime":428.31,"body":"your stuff on social media. So"},{"speaker":"Clint Watson","startTime":425.67,"endTime":428.31,"body":"to answer the question of how to"},{"speaker":"Clint Watson","startTime":428.31,"endTime":431.97,"body":"use FASO, to find realism"},{"speaker":"Clint Watson","startTime":428.31,"endTime":431.97,"body":"collectors, we have a few things"},{"speaker":"Clint Watson","startTime":431.97,"endTime":435.42,"body":"that amplify that, that work"},{"speaker":"Clint Watson","startTime":431.97,"endTime":435.42,"body":"within the context of this, you"},{"speaker":"Clint Watson","startTime":435.42,"endTime":438.42,"body":"know, at the awareness level, we"},{"speaker":"Clint Watson","startTime":435.42,"endTime":438.42,"body":"have something called the daily"},{"speaker":"Clint Watson","startTime":438.42,"endTime":441.6,"body":"art stream, which is where we"},{"speaker":"Clint Watson","startTime":438.42,"endTime":441.6,"body":"are going out and trying to"},{"speaker":"Clint Watson","startTime":441.6,"endTime":445.02,"body":"promote our users works to"},{"speaker":"Clint Watson","startTime":441.6,"endTime":445.02,"body":"collectors they don't know about"},{"speaker":"Clint Watson","startTime":445.05,"endTime":447.63,"body":"if you use the BoldBrush ad"},{"speaker":"Clint Watson","startTime":445.05,"endTime":447.63,"body":"credits that I talked about a"},{"speaker":"Clint Watson","startTime":447.63,"endTime":450.87,"body":"minute ago, you can reach that"},{"speaker":"Clint Watson","startTime":447.63,"endTime":450.87,"body":"informed collector audience,"},{"speaker":"Clint Watson","startTime":450.87,"endTime":455.52,"body":"which is around 50,000 People at"},{"speaker":"Clint Watson","startTime":450.87,"endTime":455.52,"body":"that as we speak today, then"},{"speaker":"Clint Watson","startTime":455.52,"endTime":458.67,"body":"when you move into the audience"},{"speaker":"Clint Watson","startTime":455.52,"endTime":458.67,"body":"level we have we have a built in"},{"speaker":"Clint Watson","startTime":458.67,"endTime":462.12,"body":"tool called artful now, so you"},{"speaker":"Clint Watson","startTime":458.67,"endTime":462.12,"body":"can email your audience and send"},{"speaker":"Clint Watson","startTime":462.12,"endTime":464.88,"body":"them back to your website. In"},{"speaker":"Clint Watson","startTime":462.12,"endTime":464.88,"body":"addition, we have a feature"},{"speaker":"Clint Watson","startTime":464.88,"endTime":467.94,"body":"called New Art alerts. Because"},{"speaker":"Clint Watson","startTime":464.88,"endTime":467.94,"body":"we discovered even though we"},{"speaker":"Clint Watson","startTime":467.94,"endTime":471.18,"body":"have a tool for artists email,"},{"speaker":"Clint Watson","startTime":467.94,"endTime":471.18,"body":"life intervenes, and not"},{"speaker":"Clint Watson","startTime":471.18,"endTime":474.63,"body":"everybody always has time to sit"},{"speaker":"Clint Watson","startTime":471.18,"endTime":474.63,"body":"down and make a newsletter every"},{"speaker":"Clint Watson","startTime":474.63,"endTime":477.48,"body":"time they paint a new painting."},{"speaker":"Clint Watson","startTime":474.63,"endTime":477.48,"body":"So we created a feature called"},{"speaker":"Clint Watson","startTime":477.48,"endTime":480.99,"body":"artful alerts, which when people"},{"speaker":"Clint Watson","startTime":477.48,"endTime":480.99,"body":"sign up for this on your"},{"speaker":"Clint Watson","startTime":480.99,"endTime":484.11,"body":"website, which you can direct"},{"speaker":"Clint Watson","startTime":480.99,"endTime":484.11,"body":"them to every time you post"},{"speaker":"Clint Watson","startTime":484.11,"endTime":487.02,"body":"something new, that person gets"},{"speaker":"Clint Watson","startTime":484.11,"endTime":487.02,"body":"an alert, bringing them back to"},{"speaker":"Clint Watson","startTime":487.02,"endTime":490.56,"body":"your site. So this is sort of"},{"speaker":"Clint Watson","startTime":487.02,"endTime":490.56,"body":"trying to automate the step of"},{"speaker":"Clint Watson","startTime":490.56,"endTime":493.62,"body":"nurturing that audience. But"},{"speaker":"Clint Watson","startTime":490.56,"endTime":493.62,"body":"you've got to get them into your"},{"speaker":"Clint Watson","startTime":493.62,"endTime":497.22,"body":"audience with the tools at the"},{"speaker":"Clint Watson","startTime":493.62,"endTime":497.22,"body":"previous step. Right. And then"},{"speaker":"Clint Watson","startTime":497.22,"endTime":499.68,"body":"And then so that's you're"},{"speaker":"Clint Watson","startTime":497.22,"endTime":499.68,"body":"attempting to turn them into a"},{"speaker":"Clint Watson","startTime":499.68,"endTime":503.16,"body":"collector. And at that stage,"},{"speaker":"Clint Watson","startTime":499.68,"endTime":503.16,"body":"the process kind of repeats"},{"speaker":"Clint Watson","startTime":503.16,"endTime":503.73,"body":"itself."},{"speaker":"Laura Arango Baier","startTime":504.03,"endTime":506.94,"body":"This podcast"},{"speaker":"Laura Arango Baier","startTime":504.03,"endTime":506.94,"body":"is brought to you by FASO. If"},{"speaker":"Laura Arango Baier","startTime":506.94,"endTime":509.34,"body":"you're listening to this, it's"},{"speaker":"Laura Arango Baier","startTime":506.94,"endTime":509.34,"body":"safe to say that you're probably"},{"speaker":"Laura Arango Baier","startTime":509.34,"endTime":512.49,"body":"an artist, and you've probably"},{"speaker":"Laura Arango Baier","startTime":509.34,"endTime":512.49,"body":"struggled like most of us have"},{"speaker":"Laura Arango Baier","startTime":512.52,"endTime":516.0,"body":"to sell your work online using"},{"speaker":"Laura Arango Baier","startTime":512.52,"endTime":516.0,"body":"some random website building"},{"speaker":"Laura Arango Baier","startTime":516.0,"endTime":519.15,"body":"platform that isn't even made"},{"speaker":"Laura Arango Baier","startTime":516.0,"endTime":519.15,"body":"for artists. If this sounds like"},{"speaker":"Laura Arango Baier","startTime":519.15,"endTime":523.17,"body":"you, then check out faso.com"},{"speaker":"Laura Arango Baier","startTime":519.15,"endTime":523.17,"body":"forward slash podcast, FASO is"},{"speaker":"Laura Arango Baier","startTime":523.17,"endTime":525.75,"body":"an art marketing platform"},{"speaker":"Laura Arango Baier","startTime":523.17,"endTime":525.75,"body":"specifically designed for"},{"speaker":"Laura Arango Baier","startTime":525.75,"endTime":528.9,"body":"artists to help showcase your"},{"speaker":"Laura Arango Baier","startTime":525.75,"endTime":528.9,"body":"work. And not only that, it will"},{"speaker":"Laura Arango Baier","startTime":528.9,"endTime":531.78,"body":"also help you sell your work"},{"speaker":"Laura Arango Baier","startTime":528.9,"endTime":531.78,"body":"things too. They're really easy"},{"speaker":"Laura Arango Baier","startTime":531.78,"endTime":534.36,"body":"built in E commerce and"},{"speaker":"Laura Arango Baier","startTime":531.78,"endTime":534.36,"body":"marketing channels that help"},{"speaker":"Laura Arango Baier","startTime":534.36,"endTime":538.56,"body":"promote your work to over 48,000"},{"speaker":"Laura Arango Baier","startTime":534.36,"endTime":538.56,"body":"collectors. On top of that,"},{"speaker":"Laura Arango Baier","startTime":538.59,"endTime":541.23,"body":"you'll also get access to"},{"speaker":"Laura Arango Baier","startTime":538.59,"endTime":541.23,"body":"marketing tips and help with"},{"speaker":"Laura Arango Baier","startTime":541.23,"endTime":544.95,"body":"your social media from top"},{"speaker":"Laura Arango Baier","startTime":541.23,"endTime":544.95,"body":"people in the industry. So if"},{"speaker":"Laura Arango Baier","startTime":544.95,"endTime":547.8,"body":"this sounds like a really great"},{"speaker":"Laura Arango Baier","startTime":544.95,"endTime":547.8,"body":"thing, and you want to take your"},{"speaker":"Laura Arango Baier","startTime":547.8,"endTime":551.91,"body":"artwork to the next level and"},{"speaker":"Laura Arango Baier","startTime":547.8,"endTime":551.91,"body":"sell as much as you can, then go"},{"speaker":"Laura Arango Baier","startTime":551.91,"endTime":557.43,"body":"check out faso.com forward slash"},{"speaker":"Laura Arango Baier","startTime":551.91,"endTime":557.43,"body":"podcast BoldBrush would also"},{"speaker":"Laura Arango Baier","startTime":557.43,"endTime":560.25,"body":"like to give a huge thank you"},{"speaker":"Laura Arango Baier","startTime":557.43,"endTime":560.25,"body":"and shout out to Chelsea"},{"speaker":"Laura Arango Baier","startTime":560.25,"endTime":562.71,"body":"classical studio for their"},{"speaker":"Laura Arango Baier","startTime":560.25,"endTime":562.71,"body":"continued support in this"},{"speaker":"Laura Arango Baier","startTime":562.71,"endTime":566.37,"body":"podcast. If you're interested in"},{"speaker":"Laura Arango Baier","startTime":562.71,"endTime":566.37,"body":"archival painting supplies"},{"speaker":"Laura Arango Baier","startTime":566.37,"endTime":569.52,"body":"handmade with a lot of patients,"},{"speaker":"Laura Arango Baier","startTime":566.37,"endTime":569.52,"body":"go check out their Instagram at"},{"speaker":"Laura Arango Baier","startTime":569.52,"endTime":573.42,"body":"CCS fine art materials. Now"},{"speaker":"Laura Arango Baier","startTime":569.52,"endTime":573.42,"body":"let's hear about some marketing"},{"speaker":"Laura Arango Baier","startTime":573.42,"endTime":577.29,"body":"ideas and tips for people who"},{"speaker":"Laura Arango Baier","startTime":573.42,"endTime":577.29,"body":"aren't on FASO and who are"},{"speaker":"Laura Arango Baier","startTime":577.29,"endTime":579.18,"body":"actually using a different"},{"speaker":"Laura Arango Baier","startTime":577.29,"endTime":579.18,"body":"website platform."},{"speaker":"Clint Watson","startTime":579.93,"endTime":583.53,"body":"So if if you're"},{"speaker":"Clint Watson","startTime":579.93,"endTime":583.53,"body":"happy with your website, but you"},{"speaker":"Clint Watson","startTime":583.92,"endTime":587.34,"body":"want to learn marketing ideas,"},{"speaker":"Clint Watson","startTime":583.92,"endTime":587.34,"body":"you think that we might have"},{"speaker":"Clint Watson","startTime":587.34,"endTime":591.75,"body":"something to offer there we for"},{"speaker":"Clint Watson","startTime":587.34,"endTime":591.75,"body":"years, we've offered marketing"},{"speaker":"Clint Watson","startTime":592.11,"endTime":600.69,"body":"ideas, tools, information,"},{"speaker":"Clint Watson","startTime":592.11,"endTime":600.69,"body":"videos, to our members. And"},{"speaker":"Clint Watson","startTime":600.69,"endTime":603.66,"body":"we've done that for a long time."},{"speaker":"Clint Watson","startTime":600.69,"endTime":603.66,"body":"If you were a paid member, you"},{"speaker":"Clint Watson","startTime":603.66,"endTime":606.63,"body":"had access to all of this. In"},{"speaker":"Clint Watson","startTime":603.66,"endTime":606.63,"body":"fact, if you become a FASO"},{"speaker":"Clint Watson","startTime":606.63,"endTime":611.13,"body":"member, there's, I believe, at"},{"speaker":"Clint Watson","startTime":606.63,"endTime":611.13,"body":"this point, probably hundreds of"},{"speaker":"Clint Watson","startTime":611.13,"endTime":618.48,"body":"videos in the library. But"},{"speaker":"Clint Watson","startTime":611.13,"endTime":618.48,"body":"during and especially at, you"},{"speaker":"Clint Watson","startTime":618.48,"endTime":622.74,"body":"know, as we got later in the"},{"speaker":"Clint Watson","startTime":618.48,"endTime":622.74,"body":"pandemic, and I talked about"},{"speaker":"Clint Watson","startTime":622.74,"endTime":625.98,"body":"this on the last podcast, I was"},{"speaker":"Clint Watson","startTime":622.74,"endTime":625.98,"body":"on if anyone wants to look back"},{"speaker":"Clint Watson","startTime":625.98,"endTime":629.76,"body":"at the one about the sovereign"},{"speaker":"Clint Watson","startTime":625.98,"endTime":629.76,"body":"artists era. But in short, I"},{"speaker":"Clint Watson","startTime":629.76,"endTime":634.29,"body":"realized that behavior has"},{"speaker":"Clint Watson","startTime":629.76,"endTime":634.29,"body":"changed because of the pandemic."},{"speaker":"Clint Watson","startTime":634.29,"endTime":638.49,"body":"And people are live much more"},{"speaker":"Clint Watson","startTime":634.29,"endTime":638.49,"body":"online now. Combining that with"},{"speaker":"Clint Watson","startTime":638.49,"endTime":642.36,"body":"the fact that there is so much"},{"speaker":"Clint Watson","startTime":638.49,"endTime":642.36,"body":"technology now. And the question"},{"speaker":"Clint Watson","startTime":642.36,"endTime":644.25,"body":"was, what if you're happy with"},{"speaker":"Clint Watson","startTime":642.36,"endTime":644.25,"body":"your site, there's a lot of"},{"speaker":"Clint Watson","startTime":644.25,"endTime":646.68,"body":"technology, maybe you're happy"},{"speaker":"Clint Watson","startTime":644.25,"endTime":646.68,"body":"with your site, you don't want"},{"speaker":"Clint Watson","startTime":646.68,"endTime":651.12,"body":"to move it to FASO, we've"},{"speaker":"Clint Watson","startTime":646.68,"endTime":651.12,"body":"realized we've entered an era"},{"speaker":"Clint Watson","startTime":651.12,"endTime":655.23,"body":"that I call the sovereign artist"},{"speaker":"Clint Watson","startTime":651.12,"endTime":655.23,"body":"era, meaning you can sell in a"},{"speaker":"Clint Watson","startTime":655.32,"endTime":662.88,"body":"online first way with all of"},{"speaker":"Clint Watson","startTime":655.32,"endTime":662.88,"body":"these technological tools, and"},{"speaker":"Clint Watson","startTime":662.88,"endTime":669.9,"body":"so we've sort of repackaged our"},{"speaker":"Clint Watson","startTime":662.88,"endTime":669.9,"body":"information and adjusted some of"},{"speaker":"Clint Watson","startTime":669.9,"endTime":674.13,"body":"it for this era. And we've spun"},{"speaker":"Clint Watson","startTime":669.9,"endTime":674.13,"body":"it out of FASO into something we"},{"speaker":"Clint Watson","startTime":674.13,"endTime":677.49,"body":"call the sovereign artists club."},{"speaker":"Clint Watson","startTime":674.13,"endTime":677.49,"body":"And in that club, we have"},{"speaker":"Clint Watson","startTime":677.49,"endTime":682.2,"body":"information. We have content"},{"speaker":"Clint Watson","startTime":677.49,"endTime":682.2,"body":"written by myself and a couple"},{"speaker":"Clint Watson","startTime":682.2,"endTime":686.94,"body":"of other people. One of the main"},{"speaker":"Clint Watson","startTime":682.2,"endTime":686.94,"body":"other people is a guy, an"},{"speaker":"Clint Watson","startTime":686.94,"endTime":690.12,"body":"anonymous person named Casa mo"},{"speaker":"Clint Watson","startTime":686.94,"endTime":690.12,"body":"cash who runs our Instagram"},{"speaker":"Clint Watson","startTime":690.12,"endTime":695.16,"body":"account. And we have information"},{"speaker":"Clint Watson","startTime":690.12,"endTime":695.16,"body":"in there of how to do email"},{"speaker":"Clint Watson","startTime":695.16,"endTime":698.22,"body":"marketing, how to use Instagram"},{"speaker":"Clint Watson","startTime":695.16,"endTime":698.22,"body":"to grow your email list, how to"},{"speaker":"Clint Watson","startTime":698.22,"endTime":703.5,"body":"run a studio sell, how to use"},{"speaker":"Clint Watson","startTime":698.22,"endTime":703.5,"body":"other social media platforms."},{"speaker":"Clint Watson","startTime":704.34,"endTime":707.82,"body":"And we're in the process of"},{"speaker":"Clint Watson","startTime":704.34,"endTime":707.82,"body":"launching a discord for club"},{"speaker":"Clint Watson","startTime":707.82,"endTime":713.43,"body":"members to help one another. And"},{"speaker":"Clint Watson","startTime":707.82,"endTime":713.43,"body":"so this information is all"},{"speaker":"Clint Watson","startTime":713.43,"endTime":716.34,"body":"available separately outside of"},{"speaker":"Clint Watson","startTime":713.43,"endTime":716.34,"body":"FASO, if you want to join the"},{"speaker":"Clint Watson","startTime":716.34,"endTime":720.84,"body":"club, it's a sovereign artists"},{"speaker":"Clint Watson","startTime":716.34,"endTime":720.84,"body":"club.com. And it's, you know,"},{"speaker":"Clint Watson","startTime":720.87,"endTime":725.34,"body":"it's it's, I mean, it's going"},{"speaker":"Clint Watson","startTime":720.87,"endTime":725.34,"body":"really well, people are joining"},{"speaker":"Clint Watson","startTime":725.34,"endTime":728.22,"body":"every day. And it's great to see"},{"speaker":"Clint Watson","startTime":725.34,"endTime":728.22,"body":"how people are helping one"},{"speaker":"Clint Watson","startTime":728.22,"endTime":731.4,"body":"another people are, are loving"},{"speaker":"Clint Watson","startTime":728.22,"endTime":731.4,"body":"the direction we're going with"},{"speaker":"Clint Watson","startTime":731.4,"endTime":736.26,"body":"this, because marketing seems so"},{"speaker":"Clint Watson","startTime":731.4,"endTime":736.26,"body":"hard before. In fact, we flipped"},{"speaker":"Clint Watson","startTime":736.26,"endTime":739.62,"body":"in the last five years, my"},{"speaker":"Clint Watson","startTime":736.26,"endTime":739.62,"body":"advice uses, I used to say your"},{"speaker":"Clint Watson","startTime":739.62,"endTime":744.42,"body":"online. What you do on what you"},{"speaker":"Clint Watson","startTime":739.62,"endTime":744.42,"body":"do in the real, what you do"},{"speaker":"Clint Watson","startTime":744.42,"endTime":747.84,"body":"online supports what you do in"},{"speaker":"Clint Watson","startTime":744.42,"endTime":747.84,"body":"the real world, real world,"},{"speaker":"Clint Watson","startTime":747.87,"endTime":751.29,"body":"meaning that if you want to"},{"speaker":"Clint Watson","startTime":747.87,"endTime":751.29,"body":"market art, you should have"},{"speaker":"Clint Watson","startTime":751.29,"endTime":755.49,"body":"exhibits, have shows, go to the"},{"speaker":"Clint Watson","startTime":751.29,"endTime":755.49,"body":"events, collect people's"},{"speaker":"Clint Watson","startTime":755.49,"endTime":759.15,"body":"information, and then what you"},{"speaker":"Clint Watson","startTime":755.49,"endTime":759.15,"body":"do online would support that."},{"speaker":"Clint Watson","startTime":760.17,"endTime":763.05,"body":"But I've actually sort of"},{"speaker":"Clint Watson","startTime":760.17,"endTime":763.05,"body":"flipped my thinking now I think"},{"speaker":"Clint Watson","startTime":763.05,"endTime":765.78,"body":"you can actually market first"},{"speaker":"Clint Watson","startTime":763.05,"endTime":765.78,"body":"online, and then what you do in"},{"speaker":"Clint Watson","startTime":765.78,"endTime":769.41,"body":"the real world support your"},{"speaker":"Clint Watson","startTime":765.78,"endTime":769.41,"body":"online activity. In the real"},{"speaker":"Clint Watson","startTime":769.41,"endTime":774.03,"body":"world world is always best. But"},{"speaker":"Clint Watson","startTime":769.41,"endTime":774.03,"body":"we've entered an era where you"},{"speaker":"Clint Watson","startTime":774.03,"endTime":777.48,"body":"don't really need to do as much"},{"speaker":"Clint Watson","startTime":774.03,"endTime":777.48,"body":"in the real world as you wants"},{"speaker":"Clint Watson","startTime":777.48,"endTime":781.92,"body":"there. So anyway, if you're"},{"speaker":"Clint Watson","startTime":777.48,"endTime":781.92,"body":"interested in just the marketing"},{"speaker":"Clint Watson","startTime":781.92,"endTime":784.62,"body":"information, we have a way to do"},{"speaker":"Clint Watson","startTime":781.92,"endTime":784.62,"body":"that. And there's a great group"},{"speaker":"Clint Watson","startTime":784.62,"endTime":787.02,"body":"of artists in there that you can"},{"speaker":"Clint Watson","startTime":784.62,"endTime":787.02,"body":"interact with as well."},{"speaker":"Laura Arango Baier","startTime":789.69,"endTime":791.46,"body":"And now for"},{"speaker":"Laura Arango Baier","startTime":789.69,"endTime":791.46,"body":"something we've all probably"},{"speaker":"Laura Arango Baier","startTime":791.46,"endTime":794.4,"body":"wondered, which is why does the"},{"speaker":"Laura Arango Baier","startTime":791.46,"endTime":794.4,"body":"BoldBrush Instagram page"},{"speaker":"Laura Arango Baier","startTime":794.4,"endTime":798.9,"body":"sometimes feature nonfederal"},{"speaker":"Laura Arango Baier","startTime":794.4,"endTime":798.9,"body":"artists? And what benefits does"},{"speaker":"Laura Arango Baier","startTime":798.9,"endTime":800.97,"body":"it have when you are a FASO"},{"speaker":"Laura Arango Baier","startTime":798.9,"endTime":800.97,"body":"artist?"},{"speaker":"Clint Watson","startTime":801.51,"endTime":804.66,"body":"So we've probably"},{"speaker":"Clint Watson","startTime":801.51,"endTime":804.66,"body":"done a poor job of this in the"},{"speaker":"Clint Watson","startTime":804.69,"endTime":808.92,"body":"in the branding area. But"},{"speaker":"Clint Watson","startTime":804.69,"endTime":808.92,"body":"BoldBrush and FASO are actually"},{"speaker":"Clint Watson","startTime":809.04,"endTime":811.83,"body":"although related and that"},{"speaker":"Clint Watson","startTime":809.04,"endTime":811.83,"body":"they're owned by the same"},{"speaker":"Clint Watson","startTime":811.83,"endTime":816.3,"body":"company are are sort of two"},{"speaker":"Clint Watson","startTime":811.83,"endTime":816.3,"body":"different things to get in and"},{"speaker":"Clint Watson","startTime":816.33,"endTime":820.35,"body":"serve two different purposes."},{"speaker":"Clint Watson","startTime":816.33,"endTime":820.35,"body":"Somewhat related, we have some"},{"speaker":"Clint Watson","startTime":820.35,"endTime":825.3,"body":"pretty ambitious goals. And one"},{"speaker":"Clint Watson","startTime":820.35,"endTime":825.3,"body":"of the goals of BoldBrush is to"},{"speaker":"Clint Watson","startTime":825.36,"endTime":830.34,"body":"is to empower artists to inspire"},{"speaker":"Clint Watson","startTime":825.36,"endTime":830.34,"body":"the world by connecting them"},{"speaker":"Clint Watson","startTime":830.37,"endTime":835.11,"body":"with collectors and one another,"},{"speaker":"Clint Watson","startTime":830.37,"endTime":835.11,"body":"which was kind of the mission of"},{"speaker":"Clint Watson","startTime":835.11,"endTime":840.06,"body":"BoldBrush and BoldBrush is his"},{"speaker":"Clint Watson","startTime":835.11,"endTime":840.06,"body":"BoldBrush is basically a big"},{"speaker":"Clint Watson","startTime":840.06,"endTime":843.3,"body":"media company in the art world."},{"speaker":"Clint Watson","startTime":840.06,"endTime":843.3,"body":"I mean, I don't know if it's big"},{"speaker":"Clint Watson","startTime":843.3,"endTime":845.58,"body":"compared to other media"},{"speaker":"Clint Watson","startTime":843.3,"endTime":845.58,"body":"companies, but it's for the"},{"speaker":"Clint Watson","startTime":845.58,"endTime":850.23,"body":"purpose of promoting the arts in"},{"speaker":"Clint Watson","startTime":845.58,"endTime":850.23,"body":"general, the visual arts that's"},{"speaker":"Clint Watson","startTime":850.23,"endTime":853.98,"body":"what BoldBrush exists for. So"},{"speaker":"Clint Watson","startTime":850.23,"endTime":853.98,"body":"BoldBrush has a podcast"},{"speaker":"Clint Watson","startTime":854.01,"endTime":857.73,"body":"BoldBrush has at least two"},{"speaker":"Clint Watson","startTime":854.01,"endTime":857.73,"body":"newsletters for artists."},{"speaker":"Clint Watson","startTime":857.76,"endTime":862.5,"body":"BoldBrush has a newsletter for"},{"speaker":"Clint Watson","startTime":857.76,"endTime":862.5,"body":"collectors BoldBrush Has social"},{"speaker":"Clint Watson","startTime":862.5,"endTime":867.66,"body":"media channels. BoldBrush itself"},{"speaker":"Clint Watson","startTime":862.5,"endTime":867.66,"body":"doesn't actually have any paid"},{"speaker":"Clint Watson","startTime":867.66,"endTime":871.41,"body":"products with the exception of"},{"speaker":"Clint Watson","startTime":867.66,"endTime":871.41,"body":"if you place them if you place"},{"speaker":"Clint Watson","startTime":871.41,"endTime":874.44,"body":"an ad in one of these"},{"speaker":"Clint Watson","startTime":871.41,"endTime":874.44,"body":"newsletters. But for the most"},{"speaker":"Clint Watson","startTime":874.44,"endTime":878.97,"body":"part BoldBrush Is is a pure"},{"speaker":"Clint Watson","startTime":874.44,"endTime":878.97,"body":"media company for expanding the"},{"speaker":"Clint Watson","startTime":878.97,"endTime":883.38,"body":"art expanding the art market, so"},{"speaker":"Clint Watson","startTime":878.97,"endTime":883.38,"body":"to speak, and we want to empower"},{"speaker":"Clint Watson","startTime":883.53,"endTime":887.25,"body":"a million artists to live off of"},{"speaker":"Clint Watson","startTime":883.53,"endTime":887.25,"body":"their off of their art and to do"},{"speaker":"Clint Watson","startTime":887.25,"endTime":890.37,"body":"that we have to reach a lot of"},{"speaker":"Clint Watson","startTime":887.25,"endTime":890.37,"body":"artists and we have to do our"},{"speaker":"Clint Watson","startTime":890.37,"endTime":893.97,"body":"best to expand the art market"},{"speaker":"Clint Watson","startTime":890.37,"endTime":893.97,"body":"and drawing collectors. So by"},{"speaker":"Clint Watson","startTime":893.97,"endTime":898.56,"body":"utilizing BoldBrush as a way to"},{"speaker":"Clint Watson","startTime":893.97,"endTime":898.56,"body":"reach more and more artists and"},{"speaker":"Clint Watson","startTime":898.56,"endTime":901.89,"body":"more and more collectors we feel"},{"speaker":"Clint Watson","startTime":898.56,"endTime":901.89,"body":"But that benefits our paying"},{"speaker":"Clint Watson","startTime":901.89,"endTime":905.1,"body":"customers in an overall sense,"},{"speaker":"Clint Watson","startTime":901.89,"endTime":905.1,"body":"like the more collectors we"},{"speaker":"Clint Watson","startTime":905.1,"endTime":908.37,"body":"drawings and network, the better"},{"speaker":"Clint Watson","startTime":905.1,"endTime":908.37,"body":"it is for everyone. And the more"},{"speaker":"Clint Watson","startTime":908.37,"endTime":911.37,"body":"artists we go on and the"},{"speaker":"Clint Watson","startTime":908.37,"endTime":911.37,"body":"network, the better it is, the"},{"speaker":"Clint Watson","startTime":911.37,"endTime":914.22,"body":"better it is in terms of for"},{"speaker":"Clint Watson","startTime":911.37,"endTime":914.22,"body":"people who sell classes and"},{"speaker":"Clint Watson","startTime":914.22,"endTime":917.16,"body":"workshops, every artist is a"},{"speaker":"Clint Watson","startTime":914.22,"endTime":917.16,"body":"potential student. And every"},{"speaker":"Clint Watson","startTime":917.16,"endTime":920.34,"body":"artists that comes into the"},{"speaker":"Clint Watson","startTime":917.16,"endTime":920.34,"body":"network powers that flywheel to"},{"speaker":"Clint Watson","startTime":920.34,"endTime":922.8,"body":"bring in more collectors. It's"},{"speaker":"Clint Watson","startTime":920.34,"endTime":922.8,"body":"like building a two sided"},{"speaker":"Clint Watson","startTime":922.8,"endTime":925.59,"body":"market, right? Every collector"},{"speaker":"Clint Watson","startTime":922.8,"endTime":925.59,"body":"you bring looks from artists,"},{"speaker":"Clint Watson","startTime":925.59,"endTime":928.5,"body":"every artist brings in more"},{"speaker":"Clint Watson","startTime":925.59,"endTime":928.5,"body":"collectors, and this thing keeps"},{"speaker":"Clint Watson","startTime":928.5,"endTime":932.7,"body":"spinning. So our goal with"},{"speaker":"Clint Watson","startTime":928.5,"endTime":932.7,"body":"BoldBrush is basically to expand"},{"speaker":"Clint Watson","startTime":932.7,"endTime":937.5,"body":"the market for our customers and"},{"speaker":"Clint Watson","startTime":932.7,"endTime":937.5,"body":"for ourselves. Our goal for FASO"},{"speaker":"Clint Watson","startTime":937.5,"endTime":940.56,"body":"is our paid product, obviously,"},{"speaker":"Clint Watson","startTime":937.5,"endTime":940.56,"body":"we have to make money. And"},{"speaker":"Clint Watson","startTime":940.59,"endTime":945.51,"body":"that's what we do with FASO, our"},{"speaker":"Clint Watson","startTime":940.59,"endTime":945.51,"body":"Instagram page for FASO is where"},{"speaker":"Clint Watson","startTime":945.51,"endTime":948.6,"body":"we actually promote our paid"},{"speaker":"Clint Watson","startTime":945.51,"endTime":948.6,"body":"members, among other places."},{"speaker":"Clint Watson","startTime":948.6,"endTime":952.29,"body":"It's not the only way we promote"},{"speaker":"Clint Watson","startTime":948.6,"endTime":952.29,"body":"we, we promote our paid members"},{"speaker":"Clint Watson","startTime":952.32,"endTime":956.01,"body":"on that site. I mean, on that"},{"speaker":"Clint Watson","startTime":952.32,"endTime":956.01,"body":"social media channel, we promote"},{"speaker":"Clint Watson","startTime":956.01,"endTime":958.47,"body":"them in the daily art stream,"},{"speaker":"Clint Watson","startTime":956.01,"endTime":958.47,"body":"promote them and informed"},{"speaker":"Clint Watson","startTime":958.47,"endTime":962.19,"body":"collector, we promote them in"},{"speaker":"Clint Watson","startTime":958.47,"endTime":962.19,"body":"the free BoldBrush contests. By"},{"speaker":"Clint Watson","startTime":962.19,"endTime":964.38,"body":"the way. That's why that's"},{"speaker":"Clint Watson","startTime":962.19,"endTime":964.38,"body":"another reason the BoldBrush"},{"speaker":"Clint Watson","startTime":964.38,"endTime":967.62,"body":"contest is free is because we're"},{"speaker":"Clint Watson","startTime":964.38,"endTime":967.62,"body":"trying to expand the entire"},{"speaker":"Clint Watson","startTime":967.62,"endTime":970.83,"body":"market and opportunity for"},{"speaker":"Clint Watson","startTime":967.62,"endTime":970.83,"body":"everybody not we're not trying"},{"speaker":"Clint Watson","startTime":970.83,"endTime":974.64,"body":"to make money off of a contest."},{"speaker":"Clint Watson","startTime":970.83,"endTime":974.64,"body":"So I guess that's the display."},{"speaker":"Clint Watson","startTime":974.67,"endTime":978.45,"body":"That's what the distinction is"},{"speaker":"Clint Watson","startTime":974.67,"endTime":978.45,"body":"BoldBrush Video is the media"},{"speaker":"Clint Watson","startTime":978.45,"endTime":981.3,"body":"company trying to expand the"},{"speaker":"Clint Watson","startTime":978.45,"endTime":981.3,"body":"entire market for everybody."},{"speaker":"Clint Watson","startTime":981.3,"endTime":985.02,"body":"FASO is our paid product. And we"},{"speaker":"Clint Watson","startTime":981.3,"endTime":985.02,"body":"have other channels to promote"},{"speaker":"Clint Watson","startTime":985.02,"endTime":986.67,"body":"FASO members besides"},{"speaker":"Laura Arango Baier","startTime":987.15,"endTime":988.86,"body":"BoldBrush."},{"speaker":"Laura Arango Baier","startTime":987.15,"endTime":988.86,"body":"Yeah. And then one of the other"},{"speaker":"Laura Arango Baier","startTime":988.86,"endTime":992.13,"body":"benefits that I found is that"},{"speaker":"Laura Arango Baier","startTime":988.86,"endTime":992.13,"body":"this Cosmo cash guy guide who"},{"speaker":"Laura Arango Baier","startTime":992.13,"endTime":997.14,"body":"runs the BoldBrush page, love"},{"speaker":"Laura Arango Baier","startTime":992.13,"endTime":997.14,"body":"the name. I've also found that"},{"speaker":"Laura Arango Baier","startTime":997.14,"endTime":1000.44,"body":"he has really great ties with"},{"speaker":"Laura Arango Baier","startTime":997.14,"endTime":1000.44,"body":"arts materials, companies and"},{"speaker":"Laura Arango Baier","startTime":1000.44,"endTime":1004.1,"body":"arts organizations. And since"},{"speaker":"Laura Arango Baier","startTime":1000.44,"endTime":1004.1,"body":"I'm a faster user, I know that"},{"speaker":"Laura Arango Baier","startTime":1004.1,"endTime":1007.25,"body":"I'm on his radar. And it's much"},{"speaker":"Laura Arango Baier","startTime":1004.1,"endTime":1007.25,"body":"more likely for me to be posted"},{"speaker":"Laura Arango Baier","startTime":1007.25,"endTime":1010.25,"body":"on all of these other pages,"},{"speaker":"Laura Arango Baier","startTime":1007.25,"endTime":1010.25,"body":"which has then led to a lot of"},{"speaker":"Laura Arango Baier","startTime":1010.25,"endTime":1014.45,"body":"my posts getting a ton of"},{"speaker":"Laura Arango Baier","startTime":1010.25,"endTime":1014.45,"body":"attention. And I've gotten so"},{"speaker":"Laura Arango Baier","startTime":1014.45,"endTime":1017.39,"body":"many more followers ever since I"},{"speaker":"Laura Arango Baier","startTime":1014.45,"endTime":1017.39,"body":"started working with FASO and a"},{"speaker":"Laura Arango Baier","startTime":1017.39,"endTime":1020.15,"body":"lot more collectors. So that's"},{"speaker":"Laura Arango Baier","startTime":1017.39,"endTime":1020.15,"body":"another great plus."},{"speaker":"Clint Watson","startTime":1021.62,"endTime":1024.11,"body":"I would add you"},{"speaker":"Clint Watson","startTime":1021.62,"endTime":1024.11,"body":"know, it's it's a case of us"},{"speaker":"Clint Watson","startTime":1024.11,"endTime":1028.82,"body":"following our own advice in in a"},{"speaker":"Clint Watson","startTime":1024.11,"endTime":1028.82,"body":"slightly different way. One of"},{"speaker":"Clint Watson","startTime":1028.82,"endTime":1031.04,"body":"the things in the sovereign"},{"speaker":"Clint Watson","startTime":1028.82,"endTime":1031.04,"body":"artists club that we've been"},{"speaker":"Clint Watson","startTime":1031.04,"endTime":1035.15,"body":"teaching people about Instagram"},{"speaker":"Clint Watson","startTime":1031.04,"endTime":1035.15,"body":"in particular is that you should"},{"speaker":"Clint Watson","startTime":1035.15,"endTime":1038.99,"body":"form a collaboration with we"},{"speaker":"Clint Watson","startTime":1035.15,"endTime":1038.99,"body":"generally give the number six,"},{"speaker":"Clint Watson","startTime":1038.99,"endTime":1042.05,"body":"six other artists but you know,"},{"speaker":"Clint Watson","startTime":1038.99,"endTime":1042.05,"body":"it could be slightly more or"},{"speaker":"Clint Watson","startTime":1042.05,"endTime":1045.71,"body":"less. But essentially, you want"},{"speaker":"Clint Watson","startTime":1042.05,"endTime":1045.71,"body":"six other artists that you can"},{"speaker":"Clint Watson","startTime":1045.71,"endTime":1049.85,"body":"cross promote, do collaborations"},{"speaker":"Clint Watson","startTime":1045.71,"endTime":1049.85,"body":"or get them to post your reels"},{"speaker":"Clint Watson","startTime":1049.88,"endTime":1053.63,"body":"so that you're so you're not"},{"speaker":"Clint Watson","startTime":1049.88,"endTime":1053.63,"body":"limited to only your audience"},{"speaker":"Clint Watson","startTime":1053.69,"endTime":1057.26,"body":"that you can reach and you can"},{"speaker":"Clint Watson","startTime":1053.69,"endTime":1057.26,"body":"reach a different audience and"},{"speaker":"Clint Watson","startTime":1057.26,"endTime":1060.35,"body":"they can reach your audience and"},{"speaker":"Clint Watson","startTime":1057.26,"endTime":1060.35,"body":"you help one another that way."},{"speaker":"Clint Watson","startTime":1060.41,"endTime":1064.37,"body":"So essentially, through Cosmo"},{"speaker":"Clint Watson","startTime":1060.41,"endTime":1064.37,"body":"cash, we are, we're doing the"},{"speaker":"Clint Watson","startTime":1064.37,"endTime":1067.61,"body":"same thing at the company. You"},{"speaker":"Clint Watson","startTime":1064.37,"endTime":1067.61,"body":"know, we have us there's an art"},{"speaker":"Clint Watson","startTime":1067.61,"endTime":1071.27,"body":"supply company that's very"},{"speaker":"Clint Watson","startTime":1067.61,"endTime":1071.27,"body":"famous, our organization in New"},{"speaker":"Clint Watson","startTime":1071.27,"endTime":1074.24,"body":"York, that's part of this. And I"},{"speaker":"Clint Watson","startTime":1071.27,"endTime":1074.24,"body":"don't know the exact number, but"},{"speaker":"Clint Watson","startTime":1074.24,"endTime":1077.45,"body":"there's six or seven companies."},{"speaker":"Clint Watson","startTime":1074.24,"endTime":1077.45,"body":"And I guess each company maybe"},{"speaker":"Clint Watson","startTime":1077.57,"endTime":1080.48,"body":"doesn't always have only one"},{"speaker":"Clint Watson","startTime":1077.57,"endTime":1080.48,"body":"account. So you're probably"},{"speaker":"Clint Watson","startTime":1080.48,"endTime":1084.23,"body":"looking at maybe 10 or 10 or so"},{"speaker":"Clint Watson","startTime":1080.48,"endTime":1084.23,"body":"accounts that are all cross"},{"speaker":"Clint Watson","startTime":1084.23,"endTime":1087.71,"body":"promoting one another. And this"},{"speaker":"Clint Watson","startTime":1084.23,"endTime":1087.71,"body":"is helping everybody reach a"},{"speaker":"Clint Watson","startTime":1087.71,"endTime":1090.74,"body":"larger and larger audience,"},{"speaker":"Clint Watson","startTime":1087.71,"endTime":1090.74,"body":"including the FASO members, they"},{"speaker":"Clint Watson","startTime":1090.74,"endTime":1093.86,"body":"get posted to the FASO sites"},{"speaker":"Clint Watson","startTime":1090.74,"endTime":1093.86,"body":"accounts. And by the way, if you"},{"speaker":"Clint Watson","startTime":1093.86,"endTime":1097.55,"body":"want access to Kosovo caches"},{"speaker":"Clint Watson","startTime":1093.86,"endTime":1097.55,"body":"ideas join sovereign artist."},{"speaker":"Laura Arango Baier","startTime":1098.03,"endTime":1099.32,"body":"If you're"},{"speaker":"Laura Arango Baier","startTime":1098.03,"endTime":1099.32,"body":"interested in learning a little"},{"speaker":"Laura Arango Baier","startTime":1099.32,"endTime":1101.24,"body":"bit more about the sovereign"},{"speaker":"Laura Arango Baier","startTime":1099.32,"endTime":1101.24,"body":"artists club, we suggest"},{"speaker":"Laura Arango Baier","startTime":1101.24,"endTime":1103.52,"body":"listening to one of our previous"},{"speaker":"Laura Arango Baier","startTime":1101.24,"endTime":1103.52,"body":"episodes called the sovereign"},{"speaker":"Laura Arango Baier","startTime":1103.52,"endTime":1106.43,"body":"artists era. And if you're"},{"speaker":"Laura Arango Baier","startTime":1103.52,"endTime":1106.43,"body":"interested, go check out the"},{"speaker":"Laura Arango Baier","startTime":1106.43,"endTime":1108.62,"body":"link in our show notes to join"},{"speaker":"Laura Arango Baier","startTime":1106.43,"endTime":1108.62,"body":"the sovereign artists Club."}]}