{"version":"1.0.0","segments":[{"speaker":"Matthew White","startTime":0.12,"endTime":3.51,"body":"I always try to"},{"speaker":"Matthew White","startTime":0.12,"endTime":3.51,"body":"come from a place of genuinely"},{"speaker":"Matthew White","startTime":3.51,"endTime":5.79,"body":"wanting to help people. And I"},{"speaker":"Matthew White","startTime":3.51,"endTime":5.79,"body":"think if you keep that your"},{"speaker":"Matthew White","startTime":5.79,"endTime":10.23,"body":"goal, I think people can see"},{"speaker":"Matthew White","startTime":5.79,"endTime":10.23,"body":"that, you know, they can see"},{"speaker":"Matthew White","startTime":10.23,"endTime":14.79,"body":"that on your channel and how you"},{"speaker":"Matthew White","startTime":10.23,"endTime":14.79,"body":"teach. They'll see it instantly."},{"speaker":"Matthew White","startTime":15.03,"endTime":17.97,"body":"You know, if they buy your"},{"speaker":"Matthew White","startTime":15.03,"endTime":17.97,"body":"course and don't like it, you"},{"speaker":"Matthew White","startTime":17.97,"endTime":20.76,"body":"know, they'll they'll know you."},{"speaker":"Matthew White","startTime":17.97,"endTime":20.76,"body":"You need to really come from"},{"speaker":"Matthew White","startTime":20.76,"endTime":24.12,"body":"authentic and authentic place of"},{"speaker":"Matthew White","startTime":20.76,"endTime":24.12,"body":"wanting to help people, I"},{"speaker":"Matthew White","startTime":24.12,"endTime":24.54,"body":"believe."},{"speaker":"Laura Arango Baier","startTime":24.719,"endTime":26.999,"body":"Welcome to"},{"speaker":"Laura Arango Baier","startTime":24.719,"endTime":26.999,"body":"the BoldBrush show, where we"},{"speaker":"Laura Arango Baier","startTime":26.999,"endTime":31.019,"body":"believe that fortune favors the"},{"speaker":"Laura Arango Baier","startTime":26.999,"endTime":31.019,"body":"bold brush. My name is Laura"},{"speaker":"Laura Arango Baier","startTime":31.049,"endTime":34.409,"body":"Arango Baier, and I'm your host."},{"speaker":"Laura Arango Baier","startTime":31.049,"endTime":34.409,"body":"For those of you who are new to"},{"speaker":"Laura Arango Baier","startTime":34.409,"endTime":37.199,"body":"the podcast. We're a podcast"},{"speaker":"Laura Arango Baier","startTime":34.409,"endTime":37.199,"body":"that covers art marketing"},{"speaker":"Laura Arango Baier","startTime":37.199,"endTime":40.139,"body":"techniques, and all sorts of"},{"speaker":"Laura Arango Baier","startTime":37.199,"endTime":40.139,"body":"business tips specifically to"},{"speaker":"Laura Arango Baier","startTime":40.139,"endTime":42.779,"body":"help artists learn to better"},{"speaker":"Laura Arango Baier","startTime":40.139,"endTime":42.779,"body":"sell their work. We interview"},{"speaker":"Laura Arango Baier","startTime":42.809,"endTime":45.869,"body":"artists at all stages of their"},{"speaker":"Laura Arango Baier","startTime":42.809,"endTime":45.869,"body":"careers, as well as others who"},{"speaker":"Laura Arango Baier","startTime":45.869,"endTime":48.299,"body":"are in careers tied to the art"},{"speaker":"Laura Arango Baier","startTime":45.869,"endTime":48.299,"body":"world in order to hear their"},{"speaker":"Laura Arango Baier","startTime":48.299,"endTime":52.559,"body":"advice and insights. Today, we"},{"speaker":"Laura Arango Baier","startTime":48.299,"endTime":52.559,"body":"sat down with Matthew white, an"},{"speaker":"Laura Arango Baier","startTime":52.559,"endTime":56.759,"body":"artist not only specializes in"},{"speaker":"Laura Arango Baier","startTime":52.559,"endTime":56.759,"body":"watercolor, but also specializes"},{"speaker":"Laura Arango Baier","startTime":56.789,"endTime":60.359,"body":"in teaching others how to paint"},{"speaker":"Laura Arango Baier","startTime":56.789,"endTime":60.359,"body":"in watercolor from the comfort"},{"speaker":"Laura Arango Baier","startTime":60.389,"endTime":64.379,"body":"of their home through his online"},{"speaker":"Laura Arango Baier","startTime":60.389,"endTime":64.379,"body":"course and YouTube channel. On"},{"speaker":"Laura Arango Baier","startTime":64.379,"endTime":67.649,"body":"this episode, we talk about"},{"speaker":"Laura Arango Baier","startTime":64.379,"endTime":67.649,"body":"Matthew's path and how he became"},{"speaker":"Laura Arango Baier","startTime":67.679,"endTime":71.189,"body":"a full time artist. advice for"},{"speaker":"Laura Arango Baier","startTime":67.679,"endTime":71.189,"body":"anyone looking to monetize their"},{"speaker":"Laura Arango Baier","startTime":71.189,"endTime":74.909,"body":"knowledge, how he manages his"},{"speaker":"Laura Arango Baier","startTime":71.189,"endTime":74.909,"body":"time between painting recording"},{"speaker":"Laura Arango Baier","startTime":74.909,"endTime":78.479,"body":"for YouTube and family time. And"},{"speaker":"Laura Arango Baier","startTime":74.909,"endTime":78.479,"body":"finally, he gives us some"},{"speaker":"Laura Arango Baier","startTime":78.509,"endTime":81.239,"body":"amazing tips for anyone who's"},{"speaker":"Laura Arango Baier","startTime":78.509,"endTime":81.239,"body":"looking to start a YouTube"},{"speaker":"Laura Arango Baier","startTime":81.239,"endTime":85.469,"body":"channel. Finally, Matthew tells"},{"speaker":"Laura Arango Baier","startTime":81.239,"endTime":85.469,"body":"us about his online course. And"},{"speaker":"Laura Arango Baier","startTime":85.469,"endTime":88.139,"body":"his upcoming plein air"},{"speaker":"Laura Arango Baier","startTime":85.469,"endTime":88.139,"body":"watercolor landscape retreat in"},{"speaker":"Laura Arango Baier","startTime":88.139,"endTime":91.229,"body":"France. Welcome, not to the"},{"speaker":"Laura Arango Baier","startTime":88.139,"endTime":91.229,"body":"BoldBrush show. How are you"},{"speaker":"Laura Arango Baier","startTime":91.229,"endTime":91.649,"body":"today?"},{"speaker":"Matthew White","startTime":92.22,"endTime":94.53,"body":"I'm doing great."},{"speaker":"Matthew White","startTime":92.22,"endTime":94.53,"body":"Thank you for having me. I"},{"speaker":"Matthew White","startTime":94.53,"endTime":96.51,"body":"really do appreciate it. Yeah,"},{"speaker":"Laura Arango Baier","startTime":96.54,"endTime":98.91,"body":"I'm excited"},{"speaker":"Laura Arango Baier","startTime":96.54,"endTime":98.91,"body":"to have you, of course, because"},{"speaker":"Laura Arango Baier","startTime":98.94,"endTime":102.84,"body":"I am also really into YouTube."},{"speaker":"Laura Arango Baier","startTime":98.94,"endTime":102.84,"body":"And of course, your work is"},{"speaker":"Laura Arango Baier","startTime":102.84,"endTime":107.01,"body":"gorgeous. And yeah, I when I was"},{"speaker":"Laura Arango Baier","startTime":102.84,"endTime":107.01,"body":"saying I was this is stunning."},{"speaker":"Laura Arango Baier","startTime":107.04,"endTime":110.85,"body":"This is like the most gentle,"},{"speaker":"Laura Arango Baier","startTime":107.04,"endTime":110.85,"body":"careful handling of oil paint."},{"speaker":"Laura Arango Baier","startTime":110.88,"endTime":115.56,"body":"I'm not whipping up watercolor,"},{"speaker":"Laura Arango Baier","startTime":110.88,"endTime":115.56,"body":"my bad watercolor that I've seen"},{"speaker":"Laura Arango Baier","startTime":115.86,"endTime":119.31,"body":"in a long time, because it's not"},{"speaker":"Laura Arango Baier","startTime":115.86,"endTime":119.31,"body":"a medium that that you see very"},{"speaker":"Laura Arango Baier","startTime":119.31,"endTime":122.46,"body":"often, in my opinion, I'm sure"},{"speaker":"Laura Arango Baier","startTime":119.31,"endTime":122.46,"body":"there's a bigger wad of"},{"speaker":"Laura Arango Baier","startTime":122.46,"endTime":125.61,"body":"watercolor community than I"},{"speaker":"Laura Arango Baier","startTime":122.46,"endTime":125.61,"body":"know. But since it is such a"},{"speaker":"Laura Arango Baier","startTime":125.61,"endTime":127.95,"body":"challenging medium, it's"},{"speaker":"Laura Arango Baier","startTime":125.61,"endTime":127.95,"body":"wonderful to see someone who not"},{"speaker":"Laura Arango Baier","startTime":127.95,"endTime":131.94,"body":"only handles it well, but also"},{"speaker":"Laura Arango Baier","startTime":127.95,"endTime":131.94,"body":"teaches people how to handle it,"},{"speaker":"Laura Arango Baier","startTime":131.97,"endTime":136.53,"body":"which I think you're welcome. I"},{"speaker":"Laura Arango Baier","startTime":131.97,"endTime":136.53,"body":"think if I get into watercolor,"},{"speaker":"Laura Arango Baier","startTime":136.98,"endTime":140.55,"body":"I will definitely be looking at"},{"speaker":"Laura Arango Baier","startTime":136.98,"endTime":140.55,"body":"your videos and panicking a"},{"speaker":"Laura Arango Baier","startTime":140.55,"endTime":145.89,"body":"little bit, but definitely"},{"speaker":"Laura Arango Baier","startTime":140.55,"endTime":145.89,"body":"checking out your videos. So"},{"speaker":"Laura Arango Baier","startTime":146.01,"endTime":149.13,"body":"you're welcome. Do you mind"},{"speaker":"Laura Arango Baier","startTime":146.01,"endTime":149.13,"body":"telling us a bit about who you"},{"speaker":"Laura Arango Baier","startTime":149.13,"endTime":150.27,"body":"are and what you do?"},{"speaker":"Matthew White","startTime":150.78,"endTime":154.47,"body":"Yeah, yeah. So my"},{"speaker":"Matthew White","startTime":150.78,"endTime":154.47,"body":"name is Matt White. And I'm a"},{"speaker":"Matthew White","startTime":154.47,"endTime":158.7,"body":"watercolor artist and"},{"speaker":"Matthew White","startTime":154.47,"endTime":158.7,"body":"instructor. And I live in Kansas"},{"speaker":"Matthew White","startTime":158.7,"endTime":161.55,"body":"City with my wife and two kids."},{"speaker":"Laura Arango Baier","startTime":162.15,"endTime":167.01,"body":"Wow. very"},{"speaker":"Laura Arango Baier","startTime":162.15,"endTime":167.01,"body":"succinct. And, you know, it's"},{"speaker":"Laura Arango Baier","startTime":168.69,"endTime":170.58,"body":"that's really all you really"},{"speaker":"Laura Arango Baier","startTime":168.69,"endTime":170.58,"body":"need to say like,"},{"speaker":"Matthew White","startTime":171.36,"endTime":175.65,"body":"yeah, I love to"},{"speaker":"Matthew White","startTime":171.36,"endTime":175.65,"body":"paint. Yeah. And yeah, it's"},{"speaker":"Matthew White","startTime":175.65,"endTime":177.33,"body":"great. Yeah."},{"speaker":"Laura Arango Baier","startTime":177.749,"endTime":179.579,"body":"And"},{"speaker":"Laura Arango Baier","startTime":177.749,"endTime":179.579,"body":"actually, I did want to know,"},{"speaker":"Laura Arango Baier","startTime":180.269,"endTime":184.079,"body":"first how you decided to become"},{"speaker":"Laura Arango Baier","startTime":180.269,"endTime":184.079,"body":"an artist, because you do have a"},{"speaker":"Laura Arango Baier","startTime":184.079,"endTime":189.299,"body":"background in actually in"},{"speaker":"Laura Arango Baier","startTime":184.079,"endTime":189.299,"body":"editing and video editors. But"},{"speaker":"Laura Arango Baier","startTime":189.329,"endTime":191.969,"body":"why the sudden change into"},{"speaker":"Laura Arango Baier","startTime":189.329,"endTime":191.969,"body":"painting?"},{"speaker":"Matthew White","startTime":192.42,"endTime":197.79,"body":"Yeah, that's a"},{"speaker":"Matthew White","startTime":192.42,"endTime":197.79,"body":"great question. So I always have"},{"speaker":"Matthew White","startTime":197.79,"endTime":201.27,"body":"been interested in art, since I"},{"speaker":"Matthew White","startTime":197.79,"endTime":201.27,"body":"was a little kid, I've always"},{"speaker":"Matthew White","startTime":201.27,"endTime":207.63,"body":"loved to draw. And it was just"},{"speaker":"Matthew White","startTime":201.27,"endTime":207.63,"body":"something I, I had always been"},{"speaker":"Matthew White","startTime":207.66,"endTime":213.84,"body":"drawn to, and I really enjoyed."},{"speaker":"Matthew White","startTime":207.66,"endTime":213.84,"body":"But I didn't necessarily I never"},{"speaker":"Matthew White","startTime":213.84,"endTime":220.17,"body":"envisioned myself, being able to"},{"speaker":"Matthew White","startTime":213.84,"endTime":220.17,"body":"make a living as an artist. And"},{"speaker":"Matthew White","startTime":220.17,"endTime":224.82,"body":"so it's something that kind of,"},{"speaker":"Matthew White","startTime":220.17,"endTime":224.82,"body":"you know, I would come I would"},{"speaker":"Matthew White","startTime":224.82,"endTime":227.94,"body":"draw a little bit, and I would"},{"speaker":"Matthew White","startTime":224.82,"endTime":227.94,"body":"kind of get away from it. But it"},{"speaker":"Matthew White","startTime":227.94,"endTime":236.91,"body":"wasn't until I was 30 years old,"},{"speaker":"Matthew White","startTime":227.94,"endTime":236.91,"body":"and had a kid and a family that"},{"speaker":"Matthew White","startTime":236.91,"endTime":243.15,"body":"I was really like, I really want"},{"speaker":"Matthew White","startTime":236.91,"endTime":243.15,"body":"to learn how to paint. Because I"},{"speaker":"Matthew White","startTime":243.15,"endTime":246.57,"body":"don't know if you can relate to"},{"speaker":"Matthew White","startTime":243.15,"endTime":246.57,"body":"this, but I know maybe others"},{"speaker":"Matthew White","startTime":246.57,"endTime":251.34,"body":"can that when life is its"},{"speaker":"Matthew White","startTime":246.57,"endTime":251.34,"body":"busiest, you really have to"},{"speaker":"Matthew White","startTime":251.34,"endTime":255.09,"body":"become selective on how you"},{"speaker":"Matthew White","startTime":251.34,"endTime":255.09,"body":"spend your time. And so I got to"},{"speaker":"Matthew White","startTime":255.09,"endTime":258.78,"body":"this point where it was like,"},{"speaker":"Matthew White","startTime":255.09,"endTime":258.78,"body":"you know, life is really full."},{"speaker":"Matthew White","startTime":258.96,"endTime":263.13,"body":"And I really, you know, I'm not"},{"speaker":"Matthew White","startTime":258.96,"endTime":263.13,"body":"getting any younger. And I"},{"speaker":"Matthew White","startTime":263.13,"endTime":266.31,"body":"really want to learn how to"},{"speaker":"Matthew White","startTime":263.13,"endTime":266.31,"body":"paint I've always been"},{"speaker":"Matthew White","startTime":266.34,"endTime":269.85,"body":"interested in it and but it was"},{"speaker":"Matthew White","startTime":266.34,"endTime":269.85,"body":"nothing that I had really set"},{"speaker":"Matthew White","startTime":269.85,"endTime":274.89,"body":"time to and really chosen to"},{"speaker":"Matthew White","startTime":269.85,"endTime":274.89,"body":"study until this point in my"},{"speaker":"Matthew White","startTime":274.89,"endTime":281.04,"body":"life. And so I remember my wife"},{"speaker":"Matthew White","startTime":274.89,"endTime":281.04,"body":"was out of town with my son, and"},{"speaker":"Matthew White","startTime":281.04,"endTime":284.1,"body":"I was like, I'm gonna start"},{"speaker":"Matthew White","startTime":281.04,"endTime":284.1,"body":"painting watercolor this"},{"speaker":"Matthew White","startTime":284.1,"endTime":287.82,"body":"weekend. And I went out and I"},{"speaker":"Matthew White","startTime":284.1,"endTime":287.82,"body":"bought a book just I went to a"},{"speaker":"Matthew White","startTime":287.82,"endTime":290.4,"body":"bookstore and bought like one of"},{"speaker":"Matthew White","startTime":287.82,"endTime":290.4,"body":"the first watercolor books I"},{"speaker":"Matthew White","startTime":290.4,"endTime":294.18,"body":"found and got it got some cheap"},{"speaker":"Matthew White","startTime":290.4,"endTime":294.18,"body":"supplies. And I think that's why"},{"speaker":"Matthew White","startTime":294.18,"endTime":297.36,"body":"I chose watercolor because it"},{"speaker":"Matthew White","startTime":294.18,"endTime":297.36,"body":"just seemed like very"},{"speaker":"Matthew White","startTime":297.36,"endTime":302.46,"body":"accessible. And so I got what I"},{"speaker":"Matthew White","startTime":297.36,"endTime":302.46,"body":"needed. And I did a few"},{"speaker":"Matthew White","startTime":302.46,"endTime":304.77,"body":"paintings, I was like, wow, this"},{"speaker":"Matthew White","startTime":302.46,"endTime":304.77,"body":"is a lot harder than I thought"},{"speaker":"Matthew White","startTime":304.77,"endTime":310.68,"body":"it was gonna be. But it is"},{"speaker":"Matthew White","startTime":304.77,"endTime":310.68,"body":"really fun. And so from there, I"},{"speaker":"Matthew White","startTime":310.68,"endTime":314.16,"body":"just, it became this, this"},{"speaker":"Matthew White","startTime":310.68,"endTime":314.16,"body":"outlet for me that I could"},{"speaker":"Matthew White","startTime":314.16,"endTime":317.22,"body":"really focus on, you know, after"},{"speaker":"Matthew White","startTime":314.16,"endTime":317.22,"body":"my son was asleep at night after"},{"speaker":"Matthew White","startTime":317.22,"endTime":321.0,"body":"I was done at work, when things"},{"speaker":"Matthew White","startTime":317.22,"endTime":321.0,"body":"were quiet, it became this"},{"speaker":"Matthew White","startTime":321.03,"endTime":327.03,"body":"amazing escape this amazing"},{"speaker":"Matthew White","startTime":321.03,"endTime":327.03,"body":"creative outlet. And I just fell"},{"speaker":"Matthew White","startTime":327.03,"endTime":330.45,"body":"in love with painting. And I"},{"speaker":"Matthew White","startTime":327.03,"endTime":330.45,"body":"just decided that this is"},{"speaker":"Matthew White","startTime":330.45,"endTime":334.65,"body":"something I want to be really"},{"speaker":"Matthew White","startTime":330.45,"endTime":334.65,"body":"good at. And I made time for it,"},{"speaker":"Matthew White","startTime":334.65,"endTime":338.43,"body":"I really got, you know,"},{"speaker":"Matthew White","startTime":334.65,"endTime":338.43,"body":"dedicated to showing up every"},{"speaker":"Matthew White","startTime":338.43,"endTime":343.65,"body":"evening, and just painting and"},{"speaker":"Matthew White","startTime":338.43,"endTime":343.65,"body":"painting and painting. And the"},{"speaker":"Matthew White","startTime":343.68,"endTime":346.74,"body":"paintings were not very good for"},{"speaker":"Matthew White","startTime":343.68,"endTime":346.74,"body":"a long time. But slowly, they"},{"speaker":"Matthew White","startTime":346.74,"endTime":349.71,"body":"started getting better. And I"},{"speaker":"Matthew White","startTime":346.74,"endTime":349.71,"body":"started seeing more progress."},{"speaker":"Matthew White","startTime":350.04,"endTime":352.95,"body":"And I got to take a few"},{"speaker":"Matthew White","startTime":350.04,"endTime":352.95,"body":"workshops with some artists that"},{"speaker":"Matthew White","startTime":352.95,"endTime":358.38,"body":"I just really admired. And it"},{"speaker":"Matthew White","startTime":352.95,"endTime":358.38,"body":"just kind of snowballed. And so"},{"speaker":"Matthew White","startTime":358.38,"endTime":363.87,"body":"I found myself, you know, in a"},{"speaker":"Matthew White","startTime":358.38,"endTime":363.87,"body":"in a career doing video editing."},{"speaker":"Matthew White","startTime":365.55,"endTime":368.88,"body":"And I, you know, I had already"},{"speaker":"Matthew White","startTime":365.55,"endTime":368.88,"body":"had one, I had a son and a"},{"speaker":"Matthew White","startTime":368.88,"endTime":375.06,"body":"daughter on the way. And I was"},{"speaker":"Matthew White","startTime":368.88,"endTime":375.06,"body":"just, I just felt this pole in"},{"speaker":"Matthew White","startTime":375.06,"endTime":380.88,"body":"this urge that I just needed to"},{"speaker":"Matthew White","startTime":375.06,"endTime":380.88,"body":"paint more. And I started"},{"speaker":"Matthew White","startTime":380.88,"endTime":384.87,"body":"exploring ways of, you know,"},{"speaker":"Matthew White","startTime":380.88,"endTime":384.87,"body":"trying to make some income with"},{"speaker":"Matthew White","startTime":384.87,"endTime":389.52,"body":"my art and painting. And that"},{"speaker":"Matthew White","startTime":384.87,"endTime":389.52,"body":"led me to Patreon and down to"},{"speaker":"Matthew White","startTime":389.52,"endTime":393.18,"body":"YouTube and a whole bunch of"},{"speaker":"Matthew White","startTime":389.52,"endTime":393.18,"body":"other things. But that's kind of"},{"speaker":"Matthew White","startTime":393.18,"endTime":397.68,"body":"the short version of the story"},{"speaker":"Matthew White","startTime":393.18,"endTime":397.68,"body":"is that I fell in love with"},{"speaker":"Matthew White","startTime":397.68,"endTime":402.15,"body":"painting. And I really, I really"},{"speaker":"Matthew White","startTime":397.68,"endTime":402.15,"body":"just dedicated myself to it. And"},{"speaker":"Matthew White","startTime":402.15,"endTime":408.48,"body":"eventually, I found a way to"},{"speaker":"Matthew White","startTime":402.15,"endTime":408.48,"body":"leave my full time job and"},{"speaker":"Matthew White","startTime":408.48,"endTime":412.2,"body":"support my family through"},{"speaker":"Matthew White","startTime":408.48,"endTime":412.2,"body":"painting and teaching. And so"},{"speaker":"Matthew White","startTime":412.2,"endTime":416.34,"body":"that's kind of how I got to"},{"speaker":"Matthew White","startTime":412.2,"endTime":416.34,"body":"where I am today. Yeah."},{"speaker":"Laura Arango Baier","startTime":416.67,"endTime":421.53,"body":"Wow. Um,"},{"speaker":"Laura Arango Baier","startTime":416.67,"endTime":421.53,"body":"that's first of all, amazing."},{"speaker":"Laura Arango Baier","startTime":421.68,"endTime":426.45,"body":"And, again, kudos. It's like,"},{"speaker":"Laura Arango Baier","startTime":421.68,"endTime":426.45,"body":"you really must love it to make"},{"speaker":"Laura Arango Baier","startTime":426.45,"endTime":429.93,"body":"time for it. You know, it's"},{"speaker":"Laura Arango Baier","startTime":426.45,"endTime":429.93,"body":"like, yeah, one of those things"},{"speaker":"Laura Arango Baier","startTime":429.93,"endTime":433.35,"body":"that you can tell you love"},{"speaker":"Laura Arango Baier","startTime":429.93,"endTime":433.35,"body":"something because you can't"},{"speaker":"Laura Arango Baier","startTime":433.38,"endTime":436.77,"body":"either you can't stop thinking"},{"speaker":"Laura Arango Baier","startTime":433.38,"endTime":436.77,"body":"about it, or you make time for"},{"speaker":"Laura Arango Baier","startTime":436.77,"endTime":440.25,"body":"it truly. Yeah. And the fact"},{"speaker":"Laura Arango Baier","startTime":436.77,"endTime":440.25,"body":"that it's snowballed, you know,"},{"speaker":"Laura Arango Baier","startTime":440.25,"endTime":444.45,"body":"so naturally to is what it seems"},{"speaker":"Laura Arango Baier","startTime":440.25,"endTime":444.45,"body":"like, it's like, wow, like, it"},{"speaker":"Laura Arango Baier","startTime":444.45,"endTime":447.48,"body":"really can change your life, the"},{"speaker":"Laura Arango Baier","startTime":444.45,"endTime":447.48,"body":"moment you decide to pursue the"},{"speaker":"Laura Arango Baier","startTime":447.48,"endTime":450.21,"body":"things that you really enjoy."},{"speaker":"Laura Arango Baier","startTime":447.48,"endTime":450.21,"body":"Yeah,"},{"speaker":"Matthew White","startTime":450.45,"endTime":453.51,"body":"and for me, I've"},{"speaker":"Matthew White","startTime":450.45,"endTime":453.51,"body":"always needed a creative outlet"},{"speaker":"Matthew White","startTime":453.51,"endTime":456.93,"body":"for years, it was playing music,"},{"speaker":"Matthew White","startTime":453.51,"endTime":456.93,"body":"and playing the drums. And"},{"speaker":"Matthew White","startTime":456.93,"endTime":461.31,"body":"that's what I really put a lot"},{"speaker":"Matthew White","startTime":456.93,"endTime":461.31,"body":"of my time into. And then, you"},{"speaker":"Matthew White","startTime":461.31,"endTime":464.7,"body":"know, when, like I said, when"},{"speaker":"Matthew White","startTime":461.31,"endTime":464.7,"body":"life got busier and fuller, and"},{"speaker":"Matthew White","startTime":464.7,"endTime":468.45,"body":"I was kind of moving out of that"},{"speaker":"Matthew White","startTime":464.7,"endTime":468.45,"body":"chapter of my life, I really"},{"speaker":"Matthew White","startTime":468.45,"endTime":472.74,"body":"needed something, you know,"},{"speaker":"Matthew White","startTime":468.45,"endTime":472.74,"body":"video editing, creating videos,"},{"speaker":"Matthew White","startTime":472.74,"endTime":475.56,"body":"and editing and doing all that"},{"speaker":"Matthew White","startTime":472.74,"endTime":475.56,"body":"kind of stuff. That's another"},{"speaker":"Matthew White","startTime":475.62,"endTime":479.58,"body":"creative outlet of mine, but"},{"speaker":"Matthew White","startTime":475.62,"endTime":479.58,"body":"having something in front of"},{"speaker":"Matthew White","startTime":479.58,"endTime":483.9,"body":"you, that is tangible. You know,"},{"speaker":"Matthew White","startTime":479.58,"endTime":483.9,"body":"after working on a computer all"},{"speaker":"Matthew White","startTime":483.9,"endTime":488.31,"body":"day long, being in front of a"},{"speaker":"Matthew White","startTime":483.9,"endTime":488.31,"body":"piece of paper, and just"},{"speaker":"Matthew White","startTime":488.31,"endTime":491.64,"body":"thinking about water and paint"},{"speaker":"Matthew White","startTime":488.31,"endTime":491.64,"body":"and brushes and the texture of"},{"speaker":"Matthew White","startTime":491.64,"endTime":496.74,"body":"the paper, there was something"},{"speaker":"Matthew White","startTime":491.64,"endTime":496.74,"body":"so real and calming, and"},{"speaker":"Matthew White","startTime":496.74,"endTime":501.75,"body":"creative and life giving about"},{"speaker":"Matthew White","startTime":496.74,"endTime":501.75,"body":"that. And the more I could do"},{"speaker":"Matthew White","startTime":501.75,"endTime":506.04,"body":"that, the happier I was, and and"},{"speaker":"Matthew White","startTime":501.75,"endTime":506.04,"body":"to see progress in my work after"},{"speaker":"Matthew White","startTime":506.04,"endTime":509.19,"body":"the hard work I was putting into"},{"speaker":"Matthew White","startTime":506.04,"endTime":509.19,"body":"it was really exciting, too. So"},{"speaker":"Matthew White","startTime":509.85,"endTime":512.73,"body":"yeah, that's kind of that was"},{"speaker":"Matthew White","startTime":509.85,"endTime":512.73,"body":"how everything kind of came"},{"speaker":"Matthew White","startTime":512.73,"endTime":515.88,"body":"about for me. Wow. That's"},{"speaker":"Laura Arango Baier","startTime":515.88,"endTime":518.07,"body":"beautiful."},{"speaker":"Laura Arango Baier","startTime":515.88,"endTime":518.07,"body":"Oh my gosh, I feel like if"},{"speaker":"Laura Arango Baier","startTime":518.07,"endTime":520.59,"body":"anyone's listening and they're"},{"speaker":"Laura Arango Baier","startTime":518.07,"endTime":520.59,"body":"thinking like, should I"},{"speaker":"Laura Arango Baier","startTime":520.59,"endTime":525.33,"body":"shouldn't I should I just Just"},{"speaker":"Laura Arango Baier","startTime":520.59,"endTime":525.33,"body":"do it. I mean, I'm in. Yeah, I"},{"speaker":"Laura Arango Baier","startTime":525.33,"endTime":527.7,"body":"actually recently interviewed"},{"speaker":"Laura Arango Baier","startTime":525.33,"endTime":527.7,"body":"someone else who she started"},{"speaker":"Laura Arango Baier","startTime":527.73,"endTime":532.77,"body":"when she was 50. And now she's"},{"speaker":"Laura Arango Baier","startTime":527.73,"endTime":532.77,"body":"teaching workshops. And she's"},{"speaker":"Laura Arango Baier","startTime":532.92,"endTime":536.55,"body":"really living from her work. I'm"},{"speaker":"Laura Arango Baier","startTime":532.92,"endTime":536.55,"body":"like, Oh my God. You know what I"},{"speaker":"Matthew White","startTime":536.55,"endTime":539.25,"body":"tell people, I"},{"speaker":"Matthew White","startTime":536.55,"endTime":539.25,"body":"tell people this all the time,"},{"speaker":"Matthew White","startTime":539.25,"endTime":543.48,"body":"it is never too late. It really"},{"speaker":"Matthew White","startTime":539.25,"endTime":543.48,"body":"isn't. Yeah."},{"speaker":"Laura Arango Baier","startTime":543.51,"endTime":545.25,"body":"And then"},{"speaker":"Laura Arango Baier","startTime":543.51,"endTime":545.25,"body":"also just the fact that she"},{"speaker":"Laura Arango Baier","startTime":545.25,"endTime":547.68,"body":"actually just started because"},{"speaker":"Laura Arango Baier","startTime":545.25,"endTime":547.68,"body":"she loved it. And it was also an"},{"speaker":"Laura Arango Baier","startTime":547.68,"endTime":551.37,"body":"escape for her. It was like"},{"speaker":"Laura Arango Baier","startTime":547.68,"endTime":551.37,"body":"something to give her I guess."},{"speaker":"Laura Arango Baier","startTime":552.81,"endTime":556.71,"body":"Normally meaning that it gave"},{"speaker":"Laura Arango Baier","startTime":552.81,"endTime":556.71,"body":"her something to to want to do"},{"speaker":"Laura Arango Baier","startTime":556.74,"endTime":561.36,"body":"you know, something to go up for"},{"speaker":"Laura Arango Baier","startTime":556.74,"endTime":561.36,"body":"in the morning. So yeah, I love"},{"speaker":"Laura Arango Baier","startTime":561.36,"endTime":564.15,"body":"that. I love people who just"},{"speaker":"Laura Arango Baier","startTime":561.36,"endTime":564.15,"body":"decide, heck, I'm just gonna do"},{"speaker":"Laura Arango Baier","startTime":564.15,"endTime":567.63,"body":"it. It's gonna be I mean, I'm"},{"speaker":"Laura Arango Baier","startTime":564.15,"endTime":567.63,"body":"not getting any younger, and I'm"},{"speaker":"Laura Arango Baier","startTime":567.63,"endTime":571.14,"body":"just gonna do it. And I love"},{"speaker":"Laura Arango Baier","startTime":567.63,"endTime":571.14,"body":"that. I did want to know,"},{"speaker":"Laura Arango Baier","startTime":571.14,"endTime":575.31,"body":"though, when you were in this"},{"speaker":"Laura Arango Baier","startTime":571.14,"endTime":575.31,"body":"time period of, you know,"},{"speaker":"Laura Arango Baier","startTime":575.43,"endTime":577.92,"body":"watercolor and I'm guessing you"},{"speaker":"Laura Arango Baier","startTime":575.43,"endTime":577.92,"body":"got to the point where like,"},{"speaker":"Laura Arango Baier","startTime":577.95,"endTime":581.4,"body":"Okay, I kind of get this, you"},{"speaker":"Laura Arango Baier","startTime":577.95,"endTime":581.4,"body":"know, this is working. It's kind"},{"speaker":"Laura Arango Baier","startTime":581.4,"endTime":583.56,"body":"of coming out the way I want"},{"speaker":"Laura Arango Baier","startTime":581.4,"endTime":583.56,"body":"because I feel like it never"},{"speaker":"Laura Arango Baier","startTime":583.56,"endTime":587.79,"body":"truly looks the way we want as"},{"speaker":"Laura Arango Baier","startTime":583.56,"endTime":587.79,"body":"artists. But when was the point"},{"speaker":"Laura Arango Baier","startTime":587.79,"endTime":592.26,"body":"where you said, Okay, I'm going"},{"speaker":"Laura Arango Baier","startTime":587.79,"endTime":592.26,"body":"to share this journey on YouTube"},{"speaker":"Laura Arango Baier","startTime":592.26,"endTime":594.15,"body":"and I want to teach others when"},{"speaker":"Laura Arango Baier","startTime":592.26,"endTime":594.15,"body":"was"},{"speaker":"Matthew White","startTime":595.77,"endTime":598.41,"body":"Yeah, so I"},{"speaker":"Matthew White","startTime":595.77,"endTime":598.41,"body":"started a YouTube channel about"},{"speaker":"Matthew White","startTime":598.41,"endTime":604.59,"body":"five years ago and And"},{"speaker":"Matthew White","startTime":598.41,"endTime":604.59,"body":"originally, I didn't have any"},{"speaker":"Matthew White","startTime":605.13,"endTime":610.56,"body":"goals with it, it was just, you"},{"speaker":"Matthew White","startTime":605.13,"endTime":610.56,"body":"know, I liked shooting videos."},{"speaker":"Matthew White","startTime":610.83,"endTime":614.43,"body":"And I liked painting. And I"},{"speaker":"Matthew White","startTime":610.83,"endTime":614.43,"body":"thought I really should combine"},{"speaker":"Matthew White","startTime":614.43,"endTime":617.46,"body":"these two things and and just"},{"speaker":"Matthew White","startTime":614.43,"endTime":617.46,"body":"kind of get it out there and see"},{"speaker":"Matthew White","startTime":617.46,"endTime":622.47,"body":"what happens. And so I put a few"},{"speaker":"Matthew White","startTime":617.46,"endTime":622.47,"body":"videos up early on, it wasn't"},{"speaker":"Matthew White","startTime":622.47,"endTime":627.33,"body":"anything consistent. And, and I"},{"speaker":"Matthew White","startTime":622.47,"endTime":627.33,"body":"just, I had a channel, I wasn't"},{"speaker":"Matthew White","startTime":627.33,"endTime":631.35,"body":"really doing much with it for"},{"speaker":"Matthew White","startTime":627.33,"endTime":631.35,"body":"probably the first couple years."},{"speaker":"Matthew White","startTime":631.92,"endTime":638.82,"body":"And then when I got further down"},{"speaker":"Matthew White","startTime":631.92,"endTime":638.82,"body":"the road in painting, and I"},{"speaker":"Matthew White","startTime":638.82,"endTime":642.15,"body":"believe I'd already started a"},{"speaker":"Matthew White","startTime":638.82,"endTime":642.15,"body":"Patreon account at that point."},{"speaker":"Matthew White","startTime":642.63,"endTime":645.57,"body":"And for people that aren't, most"},{"speaker":"Matthew White","startTime":642.63,"endTime":645.57,"body":"people are familiar with"},{"speaker":"Matthew White","startTime":645.57,"endTime":649.77,"body":"Patreon. But for those that"},{"speaker":"Matthew White","startTime":645.57,"endTime":649.77,"body":"aren't, it's a way to provide"},{"speaker":"Matthew White","startTime":649.77,"endTime":652.65,"body":"something for an audience and"},{"speaker":"Matthew White","startTime":649.77,"endTime":652.65,"body":"they can subscribe and pay you a"},{"speaker":"Matthew White","startTime":652.65,"endTime":656.13,"body":"little bit a month to get what"},{"speaker":"Matthew White","startTime":652.65,"endTime":656.13,"body":"it is that you offer. And what I"},{"speaker":"Matthew White","startTime":656.13,"endTime":662.07,"body":"was offering was a tutorial of,"},{"speaker":"Matthew White","startTime":656.13,"endTime":662.07,"body":"you know, a demonstration from"},{"speaker":"Matthew White","startTime":662.07,"endTime":665.82,"body":"beginning to end. And I was"},{"speaker":"Matthew White","startTime":662.07,"endTime":665.82,"body":"doing one a month. And that was"},{"speaker":"Matthew White","startTime":665.82,"endTime":673.95,"body":"my first way to try to monetize"},{"speaker":"Matthew White","startTime":665.82,"endTime":673.95,"body":"my teaching. And so that picked"},{"speaker":"Matthew White","startTime":673.95,"endTime":677.25,"body":"up a little bit of steam. But I"},{"speaker":"Matthew White","startTime":673.95,"endTime":677.25,"body":"kind of hit a ceiling with that"},{"speaker":"Matthew White","startTime":677.25,"endTime":680.04,"body":"and I had nowhere to go with it,"},{"speaker":"Matthew White","startTime":677.25,"endTime":680.04,"body":"I had no way to promote it and"},{"speaker":"Matthew White","startTime":680.04,"endTime":683.76,"body":"get it any bigger. It wasn't"},{"speaker":"Matthew White","startTime":680.04,"endTime":683.76,"body":"enough income for me to take a"},{"speaker":"Matthew White","startTime":683.76,"endTime":690.21,"body":"leap by any means nowhere close."},{"speaker":"Matthew White","startTime":683.76,"endTime":690.21,"body":"So then I started just digging"},{"speaker":"Matthew White","startTime":690.21,"endTime":695.4,"body":"around and researching passive"},{"speaker":"Matthew White","startTime":690.21,"endTime":695.4,"body":"income and searching passive"},{"speaker":"Matthew White","startTime":695.4,"endTime":701.1,"body":"income. I learned about this guy"},{"speaker":"Matthew White","startTime":695.4,"endTime":701.1,"body":"named Graham Cochran. And he"},{"speaker":"Matthew White","startTime":701.1,"endTime":706.41,"body":"talks about monetizing your"},{"speaker":"Matthew White","startTime":701.1,"endTime":706.41,"body":"knowledge. And I was like, okay,"},{"speaker":"Matthew White","startTime":706.41,"endTime":709.53,"body":"so this is this is really"},{"speaker":"Matthew White","startTime":706.41,"endTime":709.53,"body":"interesting. And so I actually"},{"speaker":"Matthew White","startTime":709.53,"endTime":714.96,"body":"took a course from him on how to"},{"speaker":"Matthew White","startTime":709.53,"endTime":714.96,"body":"make an online course. And so"},{"speaker":"Matthew White","startTime":715.11,"endTime":719.04,"body":"that was, this will lead back to"},{"speaker":"Matthew White","startTime":715.11,"endTime":719.04,"body":"YouTube, it's just there's a lot"},{"speaker":"Matthew White","startTime":719.04,"endTime":724.98,"body":"of moving parts to here. Good, I"},{"speaker":"Matthew White","startTime":719.04,"endTime":724.98,"body":"love it. So that showed me how"},{"speaker":"Matthew White","startTime":724.98,"endTime":729.66,"body":"to establish a site, how to"},{"speaker":"Matthew White","startTime":724.98,"endTime":729.66,"body":"build my course out. And then"},{"speaker":"Matthew White","startTime":729.66,"endTime":733.56,"body":"most importantly, how to get"},{"speaker":"Matthew White","startTime":729.66,"endTime":733.56,"body":"leads, or people that you're"},{"speaker":"Matthew White","startTime":733.56,"endTime":736.29,"body":"interested in that might want to"},{"speaker":"Matthew White","startTime":733.56,"endTime":736.29,"body":"purchase your course to find out"},{"speaker":"Matthew White","startTime":736.29,"endTime":740.91,"body":"about you, and how to pitch the"},{"speaker":"Matthew White","startTime":736.29,"endTime":740.91,"body":"course to them. So the the"},{"speaker":"Matthew White","startTime":740.94,"endTime":745.2,"body":"engine for getting leads is"},{"speaker":"Matthew White","startTime":740.94,"endTime":745.2,"body":"YouTube. And so once I"},{"speaker":"Matthew White","startTime":745.2,"endTime":749.01,"body":"understood how YouTube fit into"},{"speaker":"Matthew White","startTime":745.2,"endTime":749.01,"body":"that puzzle, that's when I was"},{"speaker":"Matthew White","startTime":749.01,"endTime":752.07,"body":"like, Okay, I'm not ready to"},{"speaker":"Matthew White","startTime":749.01,"endTime":752.07,"body":"sell anything, but I know that"},{"speaker":"Matthew White","startTime":752.07,"endTime":755.82,"body":"my YouTube channel is important."},{"speaker":"Matthew White","startTime":752.07,"endTime":755.82,"body":"So I'm going to start making"},{"speaker":"Matthew White","startTime":756.06,"endTime":760.44,"body":"consistent videos, I'm going to"},{"speaker":"Matthew White","startTime":756.06,"endTime":760.44,"body":"make a video a week, no matter"},{"speaker":"Matthew White","startTime":760.44,"endTime":764.28,"body":"what, and put that up on my"},{"speaker":"Matthew White","startTime":760.44,"endTime":764.28,"body":"channel and see what happens."},{"speaker":"Matthew White","startTime":764.61,"endTime":770.1,"body":"And you're, you're not going to"},{"speaker":"Matthew White","startTime":764.61,"endTime":770.1,"body":"grow YouTube overnight. But it"},{"speaker":"Matthew White","startTime":770.1,"endTime":775.35,"body":"does require that bit of"},{"speaker":"Matthew White","startTime":770.1,"endTime":775.35,"body":"consistency. If you commit to"},{"speaker":"Matthew White","startTime":775.83,"endTime":780.09,"body":"posting in a regular way, and"},{"speaker":"Matthew White","startTime":775.83,"endTime":780.09,"body":"continuing to show up, you're"},{"speaker":"Matthew White","startTime":780.09,"endTime":783.39,"body":"going to have some videos that"},{"speaker":"Matthew White","startTime":780.09,"endTime":783.39,"body":"you aren't expecting, that are"},{"speaker":"Matthew White","startTime":783.39,"endTime":786.09,"body":"going to take off and do really"},{"speaker":"Matthew White","startTime":783.39,"endTime":786.09,"body":"well. And you also have videos"},{"speaker":"Matthew White","startTime":786.09,"endTime":787.86,"body":"that you think are going to do"},{"speaker":"Matthew White","startTime":786.09,"endTime":787.86,"body":"really well they won't do"},{"speaker":"Matthew White","startTime":787.86,"endTime":792.9,"body":"anything. But over time, you are"},{"speaker":"Matthew White","startTime":787.86,"endTime":792.9,"body":"building the audience. And the"},{"speaker":"Matthew White","startTime":792.9,"endTime":798.81,"body":"key to building that, too to all"},{"speaker":"Matthew White","startTime":792.9,"endTime":798.81,"body":"of that is as your audience is"},{"speaker":"Matthew White","startTime":798.81,"endTime":802.35,"body":"growing, you're offering them"},{"speaker":"Matthew White","startTime":798.81,"endTime":802.35,"body":"something free at the end of"},{"speaker":"Matthew White","startTime":802.35,"endTime":806.7,"body":"your videos. And this is called"},{"speaker":"Matthew White","startTime":802.35,"endTime":806.7,"body":"a lead magnet. And this is what"},{"speaker":"Matthew White","startTime":806.7,"endTime":810.84,"body":"I learned through my course with"},{"speaker":"Matthew White","startTime":806.7,"endTime":810.84,"body":"Graham Cochran and this wave of"},{"speaker":"Matthew White","startTime":810.84,"endTime":815.79,"body":"teaching and selling your your"},{"speaker":"Matthew White","startTime":810.84,"endTime":815.79,"body":"digital products, your your"},{"speaker":"Matthew White","startTime":815.79,"endTime":819.57,"body":"courses and things like that."},{"speaker":"Matthew White","startTime":815.79,"endTime":819.57,"body":"And so you offer something free"},{"speaker":"Matthew White","startTime":819.72,"endTime":824.07,"body":"for someone's email address. And"},{"speaker":"Matthew White","startTime":819.72,"endTime":824.07,"body":"you want to make it something"},{"speaker":"Matthew White","startTime":824.07,"endTime":829.08,"body":"very desirable, something that"},{"speaker":"Matthew White","startTime":824.07,"endTime":829.08,"body":"solves a problem within your"},{"speaker":"Matthew White","startTime":829.08,"endTime":833.88,"body":"niche. So if it's watercolor, if"},{"speaker":"Matthew White","startTime":829.08,"endTime":833.88,"body":"it's oil, if it's pastel, you"},{"speaker":"Matthew White","startTime":833.88,"endTime":838.41,"body":"know, getting plugged in, and"},{"speaker":"Matthew White","startTime":833.88,"endTime":838.41,"body":"understanding what people are"},{"speaker":"Matthew White","startTime":838.41,"endTime":841.98,"body":"wanting to know in that niche"},{"speaker":"Matthew White","startTime":838.41,"endTime":841.98,"body":"and then offering a really good"},{"speaker":"Matthew White","startTime":842.19,"endTime":846.51,"body":"solution as a lead magnet. And"},{"speaker":"Matthew White","startTime":842.19,"endTime":846.51,"body":"when I say lead magnet, it's if"},{"speaker":"Matthew White","startTime":846.51,"endTime":849.3,"body":"you're watching in my YouTube"},{"speaker":"Matthew White","startTime":846.51,"endTime":849.3,"body":"videos, at the end of it, I say"},{"speaker":"Matthew White","startTime":850.41,"endTime":854.76,"body":"I have this, you know this five"},{"speaker":"Matthew White","startTime":850.41,"endTime":854.76,"body":"step system to solve these"},{"speaker":"Matthew White","startTime":854.76,"endTime":858.93,"body":"problems. If you click here, you"},{"speaker":"Matthew White","startTime":854.76,"endTime":858.93,"body":"can download it. So people will"},{"speaker":"Matthew White","startTime":858.93,"endTime":861.42,"body":"click there and have their email"},{"speaker":"Matthew White","startTime":858.93,"endTime":861.42,"body":"address. And they can get this"},{"speaker":"Matthew White","startTime":861.42,"endTime":863.76,"body":"free thing that I made for them,"},{"speaker":"Matthew White","startTime":861.42,"endTime":863.76,"body":"which is great. It's very"},{"speaker":"Matthew White","startTime":863.76,"endTime":867.69,"body":"educational. It's super helpful."},{"speaker":"Matthew White","startTime":863.76,"endTime":867.69,"body":"That thing in itself has a lot"},{"speaker":"Matthew White","startTime":867.69,"endTime":871.47,"body":"of great reviews from people"},{"speaker":"Matthew White","startTime":867.69,"endTime":871.47,"body":"it's valuable content. Because"},{"speaker":"Matthew White","startTime":871.47,"endTime":876.06,"body":"that's the key is I want to"},{"speaker":"Matthew White","startTime":871.47,"endTime":876.06,"body":"offer value. In every video I"},{"speaker":"Matthew White","startTime":876.06,"endTime":878.82,"body":"create and everything that I"},{"speaker":"Matthew White","startTime":876.06,"endTime":878.82,"body":"give away. I want to be very"},{"speaker":"Matthew White","startTime":878.82,"endTime":883.95,"body":"valuable. So I know it's a long"},{"speaker":"Matthew White","startTime":878.82,"endTime":883.95,"body":"answer, but that is what fueled"},{"speaker":"Matthew White","startTime":884.49,"endTime":889.38,"body":"my desire to really put a lot"},{"speaker":"Matthew White","startTime":884.49,"endTime":889.38,"body":"into my YouTube channel is"},{"speaker":"Matthew White","startTime":889.38,"endTime":892.08,"body":"because it wasn't just because I"},{"speaker":"Matthew White","startTime":889.38,"endTime":892.08,"body":"wanted to have a big channel"},{"speaker":"Matthew White","startTime":892.08,"endTime":894.93,"body":"because I wanted to have a big"},{"speaker":"Matthew White","startTime":892.08,"endTime":894.93,"body":"presence here. It's because it"},{"speaker":"Matthew White","startTime":894.93,"endTime":899.43,"body":"really is a tool to gain leads"},{"speaker":"Matthew White","startTime":894.93,"endTime":899.43,"body":"in my business selling my"},{"speaker":"Matthew White","startTime":899.43,"endTime":903.24,"body":"course. So that's a long winded"},{"speaker":"Matthew White","startTime":899.43,"endTime":903.24,"body":"answer. But hopefully you kind"},{"speaker":"Matthew White","startTime":903.24,"endTime":906.33,"body":"of understand the big picture"},{"speaker":"Matthew White","startTime":903.24,"endTime":906.33,"body":"there."},{"speaker":"Laura Arango Baier","startTime":906.72,"endTime":909.75,"body":"No, I think"},{"speaker":"Laura Arango Baier","startTime":906.72,"endTime":909.75,"body":"your answer was, I think the"},{"speaker":"Laura Arango Baier","startTime":909.75,"endTime":913.5,"body":"exact length it should be."},{"speaker":"Laura Arango Baier","startTime":909.75,"endTime":913.5,"body":"Because yeah, there is a lot"},{"speaker":"Laura Arango Baier","startTime":913.5,"endTime":916.35,"body":"that goes into, you know,"},{"speaker":"Laura Arango Baier","startTime":913.5,"endTime":916.35,"body":"building a YouTube channel. And"},{"speaker":"Laura Arango Baier","startTime":916.35,"endTime":918.96,"body":"then also I, I would have"},{"speaker":"Laura Arango Baier","startTime":916.35,"endTime":918.96,"body":"thought that it would have been"},{"speaker":"Laura Arango Baier","startTime":918.96,"endTime":921.24,"body":"backwards, right, where you"},{"speaker":"Laura Arango Baier","startTime":918.96,"endTime":921.24,"body":"start a YouTube channel, and"},{"speaker":"Laura Arango Baier","startTime":921.24,"endTime":923.79,"body":"then you make a Patreon, but for"},{"speaker":"Laura Arango Baier","startTime":921.24,"endTime":923.79,"body":"you is the other way around,"},{"speaker":"Laura Arango Baier","startTime":923.79,"endTime":928.11,"body":"which I think is fascinating."},{"speaker":"Laura Arango Baier","startTime":923.79,"endTime":928.11,"body":"Yeah, because you already knew,"},{"speaker":"Laura Arango Baier","startTime":928.11,"endTime":931.5,"body":"Okay, there's a demand for this."},{"speaker":"Laura Arango Baier","startTime":928.11,"endTime":931.5,"body":"So I'm gonna teach. But it's"},{"speaker":"Laura Arango Baier","startTime":931.5,"endTime":934.41,"body":"even better, you know, when you"},{"speaker":"Laura Arango Baier","startTime":931.5,"endTime":934.41,"body":"have a way to funnel people"},{"speaker":"Laura Arango Baier","startTime":934.41,"endTime":938.61,"body":"there with that, YouTube? Yeah."},{"speaker":"Laura Arango Baier","startTime":934.41,"endTime":938.61,"body":"And I really love the point you"},{"speaker":"Laura Arango Baier","startTime":938.61,"endTime":941.34,"body":"make about you know, having that"},{"speaker":"Laura Arango Baier","startTime":938.61,"endTime":941.34,"body":"lead magnet collecting emails,"},{"speaker":"Laura Arango Baier","startTime":941.58,"endTime":946.38,"body":"even with selling artwork on its"},{"speaker":"Laura Arango Baier","startTime":941.58,"endTime":946.38,"body":"own, you know, without the"},{"speaker":"Laura Arango Baier","startTime":946.38,"endTime":951.0,"body":"YouTube having an email list is"},{"speaker":"Laura Arango Baier","startTime":946.38,"endTime":951.0,"body":"one of the best ways to sell."},{"speaker":"Laura Arango Baier","startTime":951.42,"endTime":954.12,"body":"Especially if you have like a"},{"speaker":"Laura Arango Baier","startTime":951.42,"endTime":954.12,"body":"newsletter that reminds people"},{"speaker":"Laura Arango Baier","startTime":954.12,"endTime":957.54,"body":"Hey, exists in, here's for stuff"},{"speaker":"Laura Arango Baier","startTime":954.12,"endTime":957.54,"body":"again, and then they end up"},{"speaker":"Laura Arango Baier","startTime":957.54,"endTime":963.03,"body":"purchasing. But it's it's very"},{"speaker":"Laura Arango Baier","startTime":957.54,"endTime":963.03,"body":"genius to, you know, first of"},{"speaker":"Laura Arango Baier","startTime":963.03,"endTime":965.31,"body":"all, be authentic as heck,"},{"speaker":"Laura Arango Baier","startTime":963.03,"endTime":965.31,"body":"right? Because you don't want"},{"speaker":"Laura Arango Baier","startTime":965.31,"endTime":968.28,"body":"to, like lure people in and then"},{"speaker":"Laura Arango Baier","startTime":965.31,"endTime":968.28,"body":"it's happened to me so many"},{"speaker":"Laura Arango Baier","startTime":968.28,"endTime":970.83,"body":"times where like, they're like,"},{"speaker":"Laura Arango Baier","startTime":968.28,"endTime":970.83,"body":"oh, yeah, give us your email,"},{"speaker":"Laura Arango Baier","startTime":970.83,"endTime":972.87,"body":"and then spam, spam spam, and"},{"speaker":"Laura Arango Baier","startTime":970.83,"endTime":972.87,"body":"I'm like, Please, no,"},{"speaker":"Matthew White","startTime":973.44,"endTime":975.96,"body":"yeah, no, I never"},{"speaker":"Matthew White","startTime":973.44,"endTime":975.96,"body":"want to be that I never want to"},{"speaker":"Matthew White","startTime":975.96,"endTime":980.49,"body":"be that way. I always try to"},{"speaker":"Matthew White","startTime":975.96,"endTime":980.49,"body":"come from a place of genuinely"},{"speaker":"Matthew White","startTime":980.49,"endTime":982.8,"body":"wanting to help people. And I"},{"speaker":"Matthew White","startTime":980.49,"endTime":982.8,"body":"think if you keep that your"},{"speaker":"Matthew White","startTime":982.8,"endTime":987.21,"body":"goal, I think people can see"},{"speaker":"Matthew White","startTime":982.8,"endTime":987.21,"body":"that, you know, they can see"},{"speaker":"Matthew White","startTime":987.21,"endTime":991.8,"body":"that on your channel and how you"},{"speaker":"Matthew White","startTime":987.21,"endTime":991.8,"body":"teach. They'll see it instantly."},{"speaker":"Matthew White","startTime":992.04,"endTime":994.98,"body":"You know, if they buy your"},{"speaker":"Matthew White","startTime":992.04,"endTime":994.98,"body":"course and don't like it, you"},{"speaker":"Matthew White","startTime":994.98,"endTime":997.77,"body":"know, they'll they'll know you,"},{"speaker":"Matthew White","startTime":994.98,"endTime":997.77,"body":"you need to really come from"},{"speaker":"Matthew White","startTime":997.77,"endTime":1001.1,"body":"authentic and authentic place of"},{"speaker":"Matthew White","startTime":997.77,"endTime":1001.1,"body":"wanting to help people. I"},{"speaker":"Matthew White","startTime":1001.1,"endTime":1001.67,"body":"believe."},{"speaker":"Laura Arango Baier","startTime":1002.27,"endTime":1005.09,"body":"I completely"},{"speaker":"Laura Arango Baier","startTime":1002.27,"endTime":1005.09,"body":"agree. Even though of course,"},{"speaker":"Laura Arango Baier","startTime":1005.09,"endTime":1009.05,"body":"you are now at 100,000 subs,"},{"speaker":"Laura Arango Baier","startTime":1005.09,"endTime":1009.05,"body":"which is amazing."},{"speaker":"Laura Arango Baier","startTime":1009.05,"endTime":1012.41,"body":"Congratulations. Thank you."},{"speaker":"Laura Arango Baier","startTime":1009.05,"endTime":1012.41,"body":"You're welcome. It goes to show"},{"speaker":"Laura Arango Baier","startTime":1012.41,"endTime":1016.25,"body":"that you know, sometimes that"},{"speaker":"Laura Arango Baier","startTime":1012.41,"endTime":1016.25,"body":"path to getting, you know,"},{"speaker":"Laura Arango Baier","startTime":1016.25,"endTime":1019.52,"body":"monetized and making you know,"},{"speaker":"Laura Arango Baier","startTime":1016.25,"endTime":1019.52,"body":"maybe some passive income from"},{"speaker":"Laura Arango Baier","startTime":1019.52,"endTime":1022.97,"body":"YouTube really doesn't come from"},{"speaker":"Laura Arango Baier","startTime":1019.52,"endTime":1022.97,"body":"just focusing on that it really"},{"speaker":"Laura Arango Baier","startTime":1022.97,"endTime":1027.23,"body":"comes from focusing on providing"},{"speaker":"Laura Arango Baier","startTime":1022.97,"endTime":1027.23,"body":"that value for people. Yeah. And"},{"speaker":"Laura Arango Baier","startTime":1027.23,"endTime":1030.68,"body":"then everything just flows in on"},{"speaker":"Laura Arango Baier","startTime":1027.23,"endTime":1030.68,"body":"its own. It's like a almost like"},{"speaker":"Laura Arango Baier","startTime":1030.68,"endTime":1034.97,"body":"a, like the end result is that"},{"speaker":"Laura Arango Baier","startTime":1030.68,"endTime":1034.97,"body":"you monetize? But it's not"},{"speaker":"Laura Arango Baier","startTime":1035.03,"endTime":1037.19,"body":"necessarily like you were saying"},{"speaker":"Laura Arango Baier","startTime":1035.03,"endTime":1037.19,"body":"the goal. It's like, Oh, that's"},{"speaker":"Laura Arango Baier","startTime":1037.19,"endTime":1039.35,"body":"right happened on the side like,"},{"speaker":"Laura Arango Baier","startTime":1037.19,"endTime":1039.35,"body":"yeah,"},{"speaker":"Matthew White","startTime":1039.89,"endTime":1043.07,"body":"right. Yeah. And"},{"speaker":"Matthew White","startTime":1039.89,"endTime":1043.07,"body":"I would just say that, if that"},{"speaker":"Matthew White","startTime":1043.07,"endTime":1047.99,"body":"is a goal that you have, it"},{"speaker":"Matthew White","startTime":1043.07,"endTime":1047.99,"body":"takes time, you know, it really"},{"speaker":"Matthew White","startTime":1047.99,"endTime":1051.14,"body":"does. And if that is your main"},{"speaker":"Matthew White","startTime":1047.99,"endTime":1051.14,"body":"goal, you're probably gonna get"},{"speaker":"Matthew White","startTime":1051.14,"endTime":1054.89,"body":"really frustrated. Because it"},{"speaker":"Matthew White","startTime":1051.14,"endTime":1054.89,"body":"doesn't happen quickly. You"},{"speaker":"Matthew White","startTime":1054.89,"endTime":1057.44,"body":"know, some people it might"},{"speaker":"Matthew White","startTime":1054.89,"endTime":1057.44,"body":"happen faster for some people,"},{"speaker":"Matthew White","startTime":1057.44,"endTime":1061.76,"body":"but for me, it was showing up"},{"speaker":"Matthew White","startTime":1057.44,"endTime":1061.76,"body":"consistently, every week, not"},{"speaker":"Matthew White","startTime":1061.76,"endTime":1066.83,"body":"missing a week for, you know,"},{"speaker":"Matthew White","startTime":1061.76,"endTime":1066.83,"body":"two or three years. Before you"},{"speaker":"Matthew White","startTime":1066.83,"endTime":1070.79,"body":"can see larger numbers like"},{"speaker":"Matthew White","startTime":1066.83,"endTime":1070.79,"body":"that, I wanted to add one more"},{"speaker":"Matthew White","startTime":1070.79,"endTime":1074.84,"body":"thing about the email list"},{"speaker":"Matthew White","startTime":1070.79,"endTime":1074.84,"body":"because that's what I tell other"},{"speaker":"Matthew White","startTime":1074.84,"endTime":1082.25,"body":"artists all the time is that"},{"speaker":"Matthew White","startTime":1074.84,"endTime":1082.25,"body":"right now at a time when there"},{"speaker":"Matthew White","startTime":1082.25,"endTime":1086.87,"body":"is so much going on social media"},{"speaker":"Matthew White","startTime":1082.25,"endTime":1086.87,"body":"and platforms are changing"},{"speaker":"Matthew White","startTime":1086.9,"endTime":1092.87,"body":"algorithms are changing. Tick"},{"speaker":"Matthew White","startTime":1086.9,"endTime":1092.87,"body":"tock, you know, Twitter changes"},{"speaker":"Matthew White","startTime":1092.87,"endTime":1096.71,"body":"to x overnight and in everything"},{"speaker":"Matthew White","startTime":1092.87,"endTime":1096.71,"body":"is different over there. Now,"},{"speaker":"Matthew White","startTime":1097.1,"endTime":1101.69,"body":"Instagram favors reels now and"},{"speaker":"Matthew White","startTime":1097.1,"endTime":1101.69,"body":"video even more so than a photo."},{"speaker":"Matthew White","startTime":1101.69,"endTime":1105.65,"body":"So we're constantly trying to"},{"speaker":"Matthew White","startTime":1101.69,"endTime":1105.65,"body":"regain our footing when it comes"},{"speaker":"Matthew White","startTime":1105.65,"endTime":1111.47,"body":"to social media. That's why more"},{"speaker":"Matthew White","startTime":1105.65,"endTime":1111.47,"body":"than ever, an email list is so"},{"speaker":"Matthew White","startTime":1111.47,"endTime":1117.74,"body":"important. You own that"},{"speaker":"Matthew White","startTime":1111.47,"endTime":1117.74,"body":"audience. And you know that you"},{"speaker":"Matthew White","startTime":1117.74,"endTime":1121.22,"body":"could put a lot of content out"},{"speaker":"Matthew White","startTime":1117.74,"endTime":1121.22,"body":"on Instagram, or tick tock or,"},{"speaker":"Matthew White","startTime":1121.4,"endTime":1124.94,"body":"or even YouTube. But if you're"},{"speaker":"Matthew White","startTime":1121.4,"endTime":1124.94,"body":"not capturing that audience, and"},{"speaker":"Matthew White","startTime":1124.94,"endTime":1130.46,"body":"trying to start an engaged email"},{"speaker":"Matthew White","startTime":1124.94,"endTime":1130.46,"body":"list, you're really missing out"},{"speaker":"Matthew White","startTime":1130.49,"endTime":1134.87,"body":"because things can change over"},{"speaker":"Matthew White","startTime":1130.49,"endTime":1134.87,"body":"time. But that email list is"},{"speaker":"Matthew White","startTime":1134.9,"endTime":1139.16,"body":"more valuable to me than"},{"speaker":"Matthew White","startTime":1134.9,"endTime":1139.16,"body":"anything else. So I encourage"},{"speaker":"Matthew White","startTime":1139.19,"endTime":1144.14,"body":"anyone out there who even wants"},{"speaker":"Matthew White","startTime":1139.19,"endTime":1144.14,"body":"to sell their art, or some type"},{"speaker":"Matthew White","startTime":1144.17,"endTime":1145.85,"body":"of they want to have some"},{"speaker":"Matthew White","startTime":1144.17,"endTime":1145.85,"body":"product in the future. They"},{"speaker":"Matthew White","startTime":1145.85,"endTime":1149.6,"body":"don't even know what it is yet."},{"speaker":"Matthew White","startTime":1145.85,"endTime":1149.6,"body":"When you're at an art show. Put"},{"speaker":"Matthew White","startTime":1149.6,"endTime":1153.26,"body":"out your little book, say sign"},{"speaker":"Matthew White","startTime":1149.6,"endTime":1153.26,"body":"up for my email list. When you"},{"speaker":"Matthew White","startTime":1154.13,"endTime":1156.89,"body":"put things on Instagram, when"},{"speaker":"Matthew White","startTime":1154.13,"endTime":1156.89,"body":"you put things on YouTube, try"},{"speaker":"Matthew White","startTime":1157.19,"endTime":1160.82,"body":"to promote people and give them"},{"speaker":"Matthew White","startTime":1157.19,"endTime":1160.82,"body":"a reason to sign up for your"},{"speaker":"Matthew White","startTime":1160.82,"endTime":1163.52,"body":"newsletter. If you just say I"},{"speaker":"Matthew White","startTime":1160.82,"endTime":1163.52,"body":"have a newsletter, you know,"},{"speaker":"Matthew White","startTime":1163.55,"endTime":1167.0,"body":"nine out of 10 People aren't"},{"speaker":"Matthew White","startTime":1163.55,"endTime":1167.0,"body":"gonna care. So give them give"},{"speaker":"Matthew White","startTime":1167.0,"endTime":1170.24,"body":"them a great reason to sign up"},{"speaker":"Matthew White","startTime":1167.0,"endTime":1170.24,"body":"because you collecting those"},{"speaker":"Matthew White","startTime":1170.24,"endTime":1175.97,"body":"names over the years is so"},{"speaker":"Matthew White","startTime":1170.24,"endTime":1175.97,"body":"valuable because your open rate"},{"speaker":"Matthew White","startTime":1176.06,"endTime":1179.57,"body":"in your emails is always going"},{"speaker":"Matthew White","startTime":1176.06,"endTime":1179.57,"body":"to be higher than the algorithm"},{"speaker":"Matthew White","startTime":1179.72,"endTime":1185.63,"body":"that feeds people your stuff on"},{"speaker":"Matthew White","startTime":1179.72,"endTime":1185.63,"body":"on, you know, Instagram or"},{"speaker":"Matthew White","startTime":1185.63,"endTime":1186.47,"body":"anything else."},{"speaker":"Laura Arango Baier","startTime":1186.8,"endTime":1191.81,"body":"So yeah,"},{"speaker":"Laura Arango Baier","startTime":1186.8,"endTime":1191.81,"body":"yeah, and yeah, absolutely. It's"},{"speaker":"Laura Arango Baier","startTime":1191.81,"endTime":1194.33,"body":"so easy to get buried under the"},{"speaker":"Laura Arango Baier","startTime":1191.81,"endTime":1194.33,"body":"algorithm to and then what"},{"speaker":"Laura Arango Baier","startTime":1194.33,"endTime":1198.11,"body":"happens the moment that you"},{"speaker":"Laura Arango Baier","startTime":1194.33,"endTime":1198.11,"body":"know, maybe Instagram or any of"},{"speaker":"Laura Arango Baier","startTime":1198.11,"endTime":1201.47,"body":"these platforms poufs for Right,"},{"speaker":"Laura Arango Baier","startTime":1198.11,"endTime":1201.47,"body":"because like so many perfectly"},{"speaker":"Laura Arango Baier","startTime":1201.47,"endTime":1205.28,"body":"right? Yeah, they rely on it."},{"speaker":"Laura Arango Baier","startTime":1201.47,"endTime":1205.28,"body":"It's good to have that email"},{"speaker":"Laura Arango Baier","startTime":1205.28,"endTime":1208.43,"body":"list because it's like, I can"},{"speaker":"Laura Arango Baier","startTime":1205.28,"endTime":1208.43,"body":"fall back on a tangible thing."},{"speaker":"Matthew White","startTime":1208.7,"endTime":1210.65,"body":"You know? That's"},{"speaker":"Matthew White","startTime":1208.7,"endTime":1210.65,"body":"right. That's right. If you"},{"speaker":"Matthew White","startTime":1210.65,"endTime":1214.82,"body":"really want to have contact,"},{"speaker":"Matthew White","startTime":1210.65,"endTime":1214.82,"body":"consistent, reliable contact"},{"speaker":"Matthew White","startTime":1214.82,"endTime":1219.26,"body":"with people that, like what you"},{"speaker":"Matthew White","startTime":1214.82,"endTime":1219.26,"body":"are doing, that's the best way"},{"speaker":"Matthew White","startTime":1219.26,"endTime":1221.03,"body":"to do it. Definitely."},{"speaker":"Laura Arango Baier","startTime":1221.21,"endTime":1224.48,"body":"Yes. Oh, and"},{"speaker":"Laura Arango Baier","startTime":1221.21,"endTime":1224.48,"body":"actually, you know, there's so"},{"speaker":"Laura Arango Baier","startTime":1224.48,"endTime":1226.28,"body":"many artists that I've"},{"speaker":"Laura Arango Baier","startTime":1224.48,"endTime":1226.28,"body":"interviewed who all say the same"},{"speaker":"Laura Arango Baier","startTime":1226.28,"endTime":1229.46,"body":"thing about newsletters, like"},{"speaker":"Laura Arango Baier","startTime":1226.28,"endTime":1229.46,"body":"newsletters, actually"},{"speaker":"Laura Arango Baier","startTime":1229.46,"endTime":1232.1,"body":"newsletters have artists"},{"speaker":"Laura Arango Baier","startTime":1229.46,"endTime":1232.1,"body":"newsletters have a higher open"},{"speaker":"Laura Arango Baier","startTime":1232.1,"endTime":1236.57,"body":"rate than I think I had heard,"},{"speaker":"Laura Arango Baier","startTime":1232.1,"endTime":1236.57,"body":"like, important government ones,"},{"speaker":"Laura Arango Baier","startTime":1236.6,"endTime":1241.49,"body":"like, we have like a higher open"},{"speaker":"Laura Arango Baier","startTime":1236.6,"endTime":1241.49,"body":"rate, because certainly, yeah,"},{"speaker":"Laura Arango Baier","startTime":1241.52,"endTime":1244.13,"body":"because people I mean, when they"},{"speaker":"Laura Arango Baier","startTime":1241.52,"endTime":1244.13,"body":"subscribe to an artists"},{"speaker":"Laura Arango Baier","startTime":1244.13,"endTime":1246.53,"body":"newsletter, they actually want"},{"speaker":"Laura Arango Baier","startTime":1244.13,"endTime":1246.53,"body":"to hear from the artist. Yeah,"},{"speaker":"Laura Arango Baier","startTime":1246.53,"endTime":1249.38,"body":"it's actually curious, that"},{"speaker":"Laura Arango Baier","startTime":1246.53,"endTime":1249.38,"body":"care, care enough to like write"},{"speaker":"Laura Arango Baier","startTime":1249.38,"endTime":1252.95,"body":"in their email, to technically"},{"speaker":"Laura Arango Baier","startTime":1249.38,"endTime":1252.95,"body":"someone they don't really know."},{"speaker":"Laura Arango Baier","startTime":1253.25,"endTime":1257.75,"body":"But they love their work, and"},{"speaker":"Laura Arango Baier","startTime":1253.25,"endTime":1257.75,"body":"they resonate. So first, they're"},{"speaker":"Laura Arango Baier","startTime":1257.75,"endTime":1261.02,"body":"gonna open it, they're gonna"},{"speaker":"Laura Arango Baier","startTime":1257.75,"endTime":1261.02,"body":"want to hear everything. And"},{"speaker":"Laura Arango Baier","startTime":1261.02,"endTime":1266.99,"body":"then you also made a really good"},{"speaker":"Laura Arango Baier","startTime":1261.02,"endTime":1266.99,"body":"point about, Gosh, what was it"},{"speaker":"Laura Arango Baier","startTime":1267.26,"endTime":1271.1,"body":"mentioned something earlier, and"},{"speaker":"Laura Arango Baier","startTime":1267.26,"endTime":1271.1,"body":"I was like, it might come back"},{"speaker":"Laura Arango Baier","startTime":1271.1,"endTime":1276.62,"body":"to me later. But I also did want"},{"speaker":"Laura Arango Baier","startTime":1271.1,"endTime":1276.62,"body":"to know, because your work is"},{"speaker":"Laura Arango Baier","startTime":1276.62,"endTime":1280.1,"body":"very delicate. It's very"},{"speaker":"Laura Arango Baier","startTime":1276.62,"endTime":1280.1,"body":"beautiful. But it also is"},{"speaker":"Laura Arango Baier","startTime":1280.1,"endTime":1283.37,"body":"expressive at the same time. And"},{"speaker":"Laura Arango Baier","startTime":1280.1,"endTime":1283.37,"body":"it makes me so curious that you"},{"speaker":"Laura Arango Baier","startTime":1283.37,"endTime":1289.61,"body":"picked a really, really"},{"speaker":"Laura Arango Baier","startTime":1283.37,"endTime":1289.61,"body":"difficult medium. Do you find"},{"speaker":"Laura Arango Baier","startTime":1289.61,"endTime":1295.34,"body":"that watercolor lends itself to"},{"speaker":"Laura Arango Baier","startTime":1289.61,"endTime":1295.34,"body":"that expression of your work"},{"speaker":"Laura Arango Baier","startTime":1295.49,"endTime":1297.62,"body":"that you're seeking, right the"},{"speaker":"Laura Arango Baier","startTime":1295.49,"endTime":1297.62,"body":"way that you want it to be"},{"speaker":"Laura Arango Baier","startTime":1297.62,"endTime":1299.63,"body":"represented? Yeah,"},{"speaker":"Matthew White","startTime":1299.87,"endTime":1302.6,"body":"I think it does."},{"speaker":"Matthew White","startTime":1299.87,"endTime":1302.6,"body":"And I didn't know this when I"},{"speaker":"Matthew White","startTime":1302.6,"endTime":1308.75,"body":"picked the medium. I really love"},{"speaker":"Matthew White","startTime":1302.6,"endTime":1308.75,"body":"the immediacy of watercolor. I"},{"speaker":"Matthew White","startTime":1308.75,"endTime":1314.51,"body":"love how spontaneous it is. And"},{"speaker":"Matthew White","startTime":1308.75,"endTime":1314.51,"body":"I love that, I'm only going to"},{"speaker":"Matthew White","startTime":1314.51,"endTime":1319.31,"body":"be about 85 to 90%, completely"},{"speaker":"Matthew White","startTime":1314.51,"endTime":1319.31,"body":"in control of what happens."},{"speaker":"Matthew White","startTime":1319.61,"endTime":1322.4,"body":"Because sometimes the most"},{"speaker":"Matthew White","startTime":1319.61,"endTime":1322.4,"body":"beautiful parts of my paintings"},{"speaker":"Matthew White","startTime":1322.4,"endTime":1325.55,"body":"are things I couldn't have"},{"speaker":"Matthew White","startTime":1322.4,"endTime":1325.55,"body":"planned. You know, it's, it's"},{"speaker":"Matthew White","startTime":1325.55,"endTime":1330.2,"body":"the way that colors are mixing"},{"speaker":"Matthew White","startTime":1325.55,"endTime":1330.2,"body":"on the paper, you know, things"},{"speaker":"Matthew White","startTime":1330.2,"endTime":1335.09,"body":"like that the soft edges, I love"},{"speaker":"Matthew White","startTime":1330.2,"endTime":1335.09,"body":"the softness of the medium and"},{"speaker":"Matthew White","startTime":1335.09,"endTime":1338.99,"body":"getting a beautiful contrast"},{"speaker":"Matthew White","startTime":1335.09,"endTime":1338.99,"body":"between soft and hard edges."},{"speaker":"Matthew White","startTime":1339.23,"endTime":1343.76,"body":"It's just it's very exciting."},{"speaker":"Matthew White","startTime":1339.23,"endTime":1343.76,"body":"And there might be a learning"},{"speaker":"Matthew White","startTime":1343.76,"endTime":1346.79,"body":"curve. And it might, it might"},{"speaker":"Matthew White","startTime":1343.76,"endTime":1346.79,"body":"feel daunting to those that are"},{"speaker":"Matthew White","startTime":1347.51,"endTime":1350.63,"body":"unfamiliar with watercolor"},{"speaker":"Matthew White","startTime":1347.51,"endTime":1350.63,"body":"timing and some of the basic"},{"speaker":"Matthew White","startTime":1350.63,"endTime":1356.3,"body":"rules. But once you get a handle"},{"speaker":"Matthew White","startTime":1350.63,"endTime":1356.3,"body":"on those, you can unlock the"},{"speaker":"Matthew White","startTime":1356.3,"endTime":1362.21,"body":"ability to really explore and"},{"speaker":"Matthew White","startTime":1356.3,"endTime":1362.21,"body":"enjoy the medium, a bit more. So"},{"speaker":"Matthew White","startTime":1362.24,"endTime":1366.89,"body":"I understand like, I still, you"},{"speaker":"Matthew White","startTime":1362.24,"endTime":1366.89,"body":"know, I mess up a ton. I have"},{"speaker":"Matthew White","startTime":1366.89,"endTime":1369.83,"body":"stacks of paintings I'm not"},{"speaker":"Matthew White","startTime":1366.89,"endTime":1369.83,"body":"happy with. And that's part of"},{"speaker":"Matthew White","startTime":1369.83,"endTime":1373.73,"body":"the learning and the growing"},{"speaker":"Matthew White","startTime":1369.83,"endTime":1373.73,"body":"process, always. But yeah,"},{"speaker":"Matthew White","startTime":1373.73,"endTime":1381.35,"body":"there's something very fluid and"},{"speaker":"Matthew White","startTime":1373.73,"endTime":1381.35,"body":"organic. And there's just"},{"speaker":"Matthew White","startTime":1381.35,"endTime":1384.38,"body":"something about it, I really do"},{"speaker":"Matthew White","startTime":1381.35,"endTime":1384.38,"body":"enjoy. And like I mentioned, the"},{"speaker":"Matthew White","startTime":1384.41,"endTime":1388.46,"body":"the immediacy, I do enjoy plein"},{"speaker":"Matthew White","startTime":1384.41,"endTime":1388.46,"body":"air painting, I love to get"},{"speaker":"Matthew White","startTime":1388.46,"endTime":1393.56,"body":"outside and paint as well. And"},{"speaker":"Matthew White","startTime":1388.46,"endTime":1393.56,"body":"you can you can just capture"},{"speaker":"Matthew White","startTime":1393.83,"endTime":1398.9,"body":"beautiful feeling of movement of"},{"speaker":"Matthew White","startTime":1393.83,"endTime":1398.9,"body":"clouds. It's great for landscape"},{"speaker":"Matthew White","startTime":1398.9,"endTime":1404.0,"body":"painting. Yeah, so I really do"},{"speaker":"Matthew White","startTime":1398.9,"endTime":1404.0,"body":"enjoy it. And there's things I"},{"speaker":"Matthew White","startTime":1404.0,"endTime":1407.36,"body":"love about it now that I had no"},{"speaker":"Matthew White","startTime":1404.0,"endTime":1407.36,"body":"clue I would love when I first"},{"speaker":"Matthew White","startTime":1407.75,"endTime":1408.68,"body":"started painting it."},{"speaker":"Laura Arango Baier","startTime":1410.45,"endTime":1413.96,"body":"Oh, my gosh,"},{"speaker":"Laura Arango Baier","startTime":1410.45,"endTime":1413.96,"body":"um, now that you mentioned that,"},{"speaker":"Laura Arango Baier","startTime":1413.96,"endTime":1419.84,"body":"you know, what do you feel like"},{"speaker":"Laura Arango Baier","startTime":1413.96,"endTime":1419.84,"body":"your work has? Now that you're"},{"speaker":"Laura Arango Baier","startTime":1419.84,"endTime":1423.08,"body":"more aware, right? Because when"},{"speaker":"Laura Arango Baier","startTime":1419.84,"endTime":1423.08,"body":"you teach, you really have to"},{"speaker":"Laura Arango Baier","startTime":1423.08,"endTime":1426.71,"body":"become double as good, right?"},{"speaker":"Laura Arango Baier","startTime":1423.08,"endTime":1426.71,"body":"Because you really need to be"},{"speaker":"Laura Arango Baier","startTime":1426.71,"endTime":1429.5,"body":"able to explain what the heck is"},{"speaker":"Laura Arango Baier","startTime":1426.71,"endTime":1429.5,"body":"even going on? And sometimes we"},{"speaker":"Laura Arango Baier","startTime":1429.5,"endTime":1431.24,"body":"don't even know. Right? So as"},{"speaker":"Laura Arango Baier","startTime":1429.5,"endTime":1431.24,"body":"you were saying, you know,"},{"speaker":"Laura Arango Baier","startTime":1431.24,"endTime":1434.75,"body":"there's stuff about it that now"},{"speaker":"Laura Arango Baier","startTime":1431.24,"endTime":1434.75,"body":"you love that you maybe weren't"},{"speaker":"Laura Arango Baier","startTime":1434.75,"endTime":1439.85,"body":"even aware of before? Has, do"},{"speaker":"Laura Arango Baier","startTime":1434.75,"endTime":1439.85,"body":"you find that teaching has"},{"speaker":"Laura Arango Baier","startTime":1440.06,"endTime":1443.81,"body":"created that sort of more"},{"speaker":"Laura Arango Baier","startTime":1440.06,"endTime":1443.81,"body":"understanding, and then also has"},{"speaker":"Laura Arango Baier","startTime":1443.81,"endTime":1448.73,"body":"YouTube and teaching, having to"},{"speaker":"Laura Arango Baier","startTime":1443.81,"endTime":1448.73,"body":"explain things? has that"},{"speaker":"Laura Arango Baier","startTime":1448.73,"endTime":1452.87,"body":"affected? How you perceive your"},{"speaker":"Laura Arango Baier","startTime":1448.73,"endTime":1452.87,"body":"work, and helped you improve?"},{"speaker":"Laura Arango Baier","startTime":1453.56,"endTime":1454.04,"body":"Hmm,"},{"speaker":"Matthew White","startTime":1454.85,"endTime":1460.4,"body":"well, I think"},{"speaker":"Matthew White","startTime":1454.85,"endTime":1460.4,"body":"that, you know, I'm only nine"},{"speaker":"Matthew White","startTime":1460.4,"endTime":1466.58,"body":"years into painting. So I am"},{"speaker":"Matthew White","startTime":1460.4,"endTime":1466.58,"body":"growing, like, I look at some of"},{"speaker":"Matthew White","startTime":1466.58,"endTime":1469.28,"body":"my paintings from a year ago,"},{"speaker":"Matthew White","startTime":1466.58,"endTime":1469.28,"body":"and I do things a little"},{"speaker":"Matthew White","startTime":1469.28,"endTime":1474.26,"body":"differently now than I did even"},{"speaker":"Matthew White","startTime":1469.28,"endTime":1474.26,"body":"then. My foundation is the same,"},{"speaker":"Matthew White","startTime":1474.29,"endTime":1478.31,"body":"like values are always going to"},{"speaker":"Matthew White","startTime":1474.29,"endTime":1478.31,"body":"be values, you know, but some of"},{"speaker":"Matthew White","startTime":1478.31,"endTime":1483.32,"body":"my techniques might evolve how I"},{"speaker":"Matthew White","startTime":1478.31,"endTime":1483.32,"body":"some subtleties in my mixing. I"},{"speaker":"Matthew White","startTime":1483.32,"endTime":1488.21,"body":"definitely am changing, you"},{"speaker":"Matthew White","startTime":1483.32,"endTime":1488.21,"body":"know, from year to year. So that"},{"speaker":"Matthew White","startTime":1488.36,"endTime":1492.11,"body":"does correspond with me also"},{"speaker":"Matthew White","startTime":1488.36,"endTime":1492.11,"body":"teaching. One thing I think"},{"speaker":"Matthew White","startTime":1492.14,"endTime":1494.63,"body":"that's great about teaching is I"},{"speaker":"Matthew White","startTime":1492.14,"endTime":1494.63,"body":"have to have a good reason for"},{"speaker":"Matthew White","startTime":1494.63,"endTime":1499.16,"body":"doing things I have to be able"},{"speaker":"Matthew White","startTime":1494.63,"endTime":1499.16,"body":"to explain it. And you know, I"},{"speaker":"Matthew White","startTime":1499.16,"endTime":1502.4,"body":"mentioned value is like, I've"},{"speaker":"Matthew White","startTime":1499.16,"endTime":1502.4,"body":"really preached doing value"},{"speaker":"Matthew White","startTime":1502.4,"endTime":1506.96,"body":"studies, and and in preaching"},{"speaker":"Matthew White","startTime":1502.4,"endTime":1506.96,"body":"that I do a lot more value"},{"speaker":"Matthew White","startTime":1506.96,"endTime":1509.03,"body":"studies myself, because I'm"},{"speaker":"Matthew White","startTime":1506.96,"endTime":1509.03,"body":"teaching other people how to do"},{"speaker":"Matthew White","startTime":1509.03,"endTime":1513.02,"body":"them too. And I think it's great"},{"speaker":"Matthew White","startTime":1509.03,"endTime":1513.02,"body":"and it goes hand in hand. And"},{"speaker":"Matthew White","startTime":1513.2,"endTime":1516.11,"body":"I'm becoming a better teacher"},{"speaker":"Matthew White","startTime":1513.2,"endTime":1516.11,"body":"because I'm becoming a better"},{"speaker":"Matthew White","startTime":1516.11,"endTime":1518.54,"body":"painter, but I'm becoming a"},{"speaker":"Matthew White","startTime":1516.11,"endTime":1518.54,"body":"better painter, because I'm"},{"speaker":"Matthew White","startTime":1518.54,"endTime":1522.83,"body":"becoming a better teacher. So"},{"speaker":"Matthew White","startTime":1518.54,"endTime":1522.83,"body":"they go together, which I think"},{"speaker":"Matthew White","startTime":1522.83,"endTime":1525.11,"body":"is really, really a great part"},{"speaker":"Matthew White","startTime":1522.83,"endTime":1525.11,"body":"of it."},{"speaker":"Laura Arango Baier","startTime":1526.46,"endTime":1528.11,"body":"And that"},{"speaker":"Laura Arango Baier","startTime":1526.46,"endTime":1528.11,"body":"makes perfect sense. And I"},{"speaker":"Laura Arango Baier","startTime":1528.11,"endTime":1531.38,"body":"completely agree with the value"},{"speaker":"Laura Arango Baier","startTime":1528.11,"endTime":1531.38,"body":"studies, I think they are very,"},{"speaker":"Laura Arango Baier","startTime":1531.77,"endTime":1535.19,"body":"I think a lot of people"},{"speaker":"Laura Arango Baier","startTime":1531.77,"endTime":1535.19,"body":"underestimate the use of a value"},{"speaker":"Laura Arango Baier","startTime":1535.19,"endTime":1539.0,"body":"study, especially for"},{"speaker":"Laura Arango Baier","startTime":1535.19,"endTime":1539.0,"body":"composition and creating an"},{"speaker":"Laura Arango Baier","startTime":1539.0,"endTime":1543.35,"body":"image that draws the viewer in."},{"speaker":"Laura Arango Baier","startTime":1539.0,"endTime":1543.35,"body":"I think also because and I have"},{"speaker":"Laura Arango Baier","startTime":1543.35,"endTime":1549.98,"body":"a theory that when the camera"},{"speaker":"Laura Arango Baier","startTime":1543.35,"endTime":1549.98,"body":"was invented, so much of the"},{"speaker":"Laura Arango Baier","startTime":1549.98,"endTime":1553.88,"body":"paintings that were made after"},{"speaker":"Laura Arango Baier","startTime":1549.98,"endTime":1553.88,"body":"are cropped, in a very odd way"},{"speaker":"Laura Arango Baier","startTime":1554.03,"endTime":1557.72,"body":"that sometimes they can be a"},{"speaker":"Laura Arango Baier","startTime":1554.03,"endTime":1557.72,"body":"little bit jarring. And because"},{"speaker":"Laura Arango Baier","startTime":1557.72,"endTime":1561.44,"body":"of that I think a lot of artists"},{"speaker":"Laura Arango Baier","startTime":1557.72,"endTime":1561.44,"body":"now since we're so exposed to"},{"speaker":"Laura Arango Baier","startTime":1561.44,"endTime":1567.05,"body":"like the crop format of images,"},{"speaker":"Laura Arango Baier","startTime":1561.44,"endTime":1567.05,"body":"that when you look at a painting"},{"speaker":"Laura Arango Baier","startTime":1567.05,"endTime":1570.98,"body":"pre camera, you can see that"},{"speaker":"Laura Arango Baier","startTime":1567.05,"endTime":1570.98,"body":"it's a complete image. Sure,"},{"speaker":"Laura Arango Baier","startTime":1570.98,"endTime":1574.94,"body":"they might crop out certain"},{"speaker":"Laura Arango Baier","startTime":1570.98,"endTime":1574.94,"body":"parts, but it's complete in"},{"speaker":"Laura Arango Baier","startTime":1574.94,"endTime":1579.17,"body":"itself. There's like nothing"},{"speaker":"Laura Arango Baier","startTime":1574.94,"endTime":1579.17,"body":"that they don't want you to see."},{"speaker":"Laura Arango Baier","startTime":1579.17,"endTime":1581.51,"body":"Unless it's like, oh, yeah,"},{"speaker":"Laura Arango Baier","startTime":1579.17,"endTime":1581.51,"body":"well, that's like an extra thing"},{"speaker":"Laura Arango Baier","startTime":1581.51,"endTime":1585.56,"body":"over there. And it just gives"},{"speaker":"Laura Arango Baier","startTime":1581.51,"endTime":1585.56,"body":"depth, right. But I feel like"},{"speaker":"Laura Arango Baier","startTime":1585.62,"endTime":1591.5,"body":"yeah, I, I think in that way, or"},{"speaker":"Laura Arango Baier","startTime":1585.62,"endTime":1591.5,"body":"for that reason, we should"},{"speaker":"Laura Arango Baier","startTime":1591.5,"endTime":1593.69,"body":"really focus on those valleys"},{"speaker":"Laura Arango Baier","startTime":1591.5,"endTime":1593.69,"body":"studies and on those"},{"speaker":"Laura Arango Baier","startTime":1593.69,"endTime":1596.87,"body":"compositions to really like,"},{"speaker":"Laura Arango Baier","startTime":1593.69,"endTime":1596.87,"body":"Okay, this is the complete"},{"speaker":"Laura Arango Baier","startTime":1596.87,"endTime":1599.93,"body":"image, I don't want to confuse"},{"speaker":"Laura Arango Baier","startTime":1596.87,"endTime":1599.93,"body":"the viewer and lead them out of"},{"speaker":"Laura Arango Baier","startTime":1599.93,"endTime":1603.32,"body":"my image. I want to keep them in"},{"speaker":"Laura Arango Baier","startTime":1599.93,"endTime":1603.32,"body":"here. You know, yeah. Do you"},{"speaker":"Laura Arango Baier","startTime":1603.32,"endTime":1606.83,"body":"find that through teaching, it"},{"speaker":"Laura Arango Baier","startTime":1603.32,"endTime":1606.83,"body":"has also made you even more"},{"speaker":"Laura Arango Baier","startTime":1606.83,"endTime":1610.49,"body":"aware of that, you know, of like"},{"speaker":"Laura Arango Baier","startTime":1606.83,"endTime":1610.49,"body":"compositional aspects of"},{"speaker":"Laura Arango Baier","startTime":1610.49,"endTime":1614.33,"body":"organizing, like your horizon"},{"speaker":"Laura Arango Baier","startTime":1610.49,"endTime":1614.33,"body":"line, and where you want things"},{"speaker":"Laura Arango Baier","startTime":1614.33,"endTime":1618.02,"body":"to land? Do you find that that's"},{"speaker":"Laura Arango Baier","startTime":1614.33,"endTime":1618.02,"body":"also been something that you've"},{"speaker":"Laura Arango Baier","startTime":1618.02,"endTime":1618.71,"body":"explored?"},{"speaker":"Matthew White","startTime":1619.73,"endTime":1623.87,"body":"Yeah, yeah, I"},{"speaker":"Matthew White","startTime":1619.73,"endTime":1623.87,"body":"would say that composition, goes"},{"speaker":"Matthew White","startTime":1623.87,"endTime":1629.27,"body":"right hand in hand with the"},{"speaker":"Matthew White","startTime":1623.87,"endTime":1629.27,"body":"other skills that I've, you"},{"speaker":"Matthew White","startTime":1629.27,"endTime":1634.64,"body":"know, that I continue to improve"},{"speaker":"Matthew White","startTime":1629.27,"endTime":1634.64,"body":"on, year after year. But yeah,"},{"speaker":"Matthew White","startTime":1634.64,"endTime":1637.82,"body":"when you're explaining horizon,"},{"speaker":"Matthew White","startTime":1634.64,"endTime":1637.82,"body":"line composition, all these"},{"speaker":"Matthew White","startTime":1637.82,"endTime":1642.5,"body":"things, you start to see it"},{"speaker":"Matthew White","startTime":1637.82,"endTime":1642.5,"body":"differently, and reexamine why"},{"speaker":"Matthew White","startTime":1642.5,"endTime":1646.04,"body":"you make the choices that you"},{"speaker":"Matthew White","startTime":1642.5,"endTime":1646.04,"body":"make, like I was mentioning, you"},{"speaker":"Matthew White","startTime":1646.04,"endTime":1649.58,"body":"explain it and, you know, I"},{"speaker":"Matthew White","startTime":1646.04,"endTime":1649.58,"body":"critique students work as as"},{"speaker":"Matthew White","startTime":1649.58,"endTime":1654.38,"body":"well. And so that's part of it"},{"speaker":"Matthew White","startTime":1649.58,"endTime":1654.38,"body":"as well, I need to, if I want to"},{"speaker":"Matthew White","startTime":1654.38,"endTime":1657.44,"body":"give constructive advice, I have"},{"speaker":"Matthew White","startTime":1654.38,"endTime":1657.44,"body":"to think through it myself. And"},{"speaker":"Matthew White","startTime":1657.44,"endTime":1661.43,"body":"I have to, you know, challenge"},{"speaker":"Matthew White","startTime":1657.44,"endTime":1661.43,"body":"myself on my thinking at times."},{"speaker":"Matthew White","startTime":1661.43,"endTime":1668.33,"body":"So yeah, all that has been part"},{"speaker":"Matthew White","startTime":1661.43,"endTime":1668.33,"body":"of this whole season of growth"},{"speaker":"Matthew White","startTime":1668.42,"endTime":1671.75,"body":"in in learning to teach and"},{"speaker":"Matthew White","startTime":1668.42,"endTime":1671.75,"body":"learning to paint and how they"},{"speaker":"Matthew White","startTime":1671.75,"endTime":1675.8,"body":"do kind of go hand in hand and"},{"speaker":"Matthew White","startTime":1671.75,"endTime":1675.8,"body":"help each other grow together,"},{"speaker":"Matthew White","startTime":1675.8,"endTime":1678.83,"body":"which has been really exciting."},{"speaker":"Matthew White","startTime":1675.8,"endTime":1678.83,"body":"Yeah,"},{"speaker":"Laura Arango Baier","startTime":1678.86,"endTime":1681.47,"body":"yeah. And"},{"speaker":"Laura Arango Baier","startTime":1678.86,"endTime":1681.47,"body":"again, but that having the"},{"speaker":"Laura Arango Baier","startTime":1681.47,"endTime":1686.27,"body":"YouTube channel and then also,"},{"speaker":"Laura Arango Baier","startTime":1681.47,"endTime":1686.27,"body":"you know, your teaching, main,"},{"speaker":"Laura Arango Baier","startTime":1686.51,"endTime":1690.77,"body":"your main thing being teaching,"},{"speaker":"Laura Arango Baier","startTime":1686.51,"endTime":1690.77,"body":"it also helps keep you"},{"speaker":"Laura Arango Baier","startTime":1690.77,"endTime":1693.17,"body":"consistent with your own work,"},{"speaker":"Laura Arango Baier","startTime":1690.77,"endTime":1693.17,"body":"which is really useful as well,"},{"speaker":"Laura Arango Baier","startTime":1693.17,"endTime":1696.08,"body":"I feel like you know, again,"},{"speaker":"Laura Arango Baier","startTime":1693.17,"endTime":1696.08,"body":"it's like, kind of like a circle"},{"speaker":"Laura Arango Baier","startTime":1696.08,"endTime":1699.71,"body":"where it feeds itself. It's"},{"speaker":"Laura Arango Baier","startTime":1696.08,"endTime":1699.71,"body":"pretty cool. BoldBrush We"},{"speaker":"Laura Arango Baier","startTime":1699.71,"endTime":1703.37,"body":"inspire artists to inspire the"},{"speaker":"Laura Arango Baier","startTime":1699.71,"endTime":1703.37,"body":"world, because creating art"},{"speaker":"Laura Arango Baier","startTime":1703.49,"endTime":1707.9,"body":"creates magic, and the world is"},{"speaker":"Laura Arango Baier","startTime":1703.49,"endTime":1707.9,"body":"currently in desperate need of"},{"speaker":"Laura Arango Baier","startTime":1707.9,"endTime":1711.14,"body":"magic. BoldBrush provides"},{"speaker":"Laura Arango Baier","startTime":1707.9,"endTime":1711.14,"body":"artists with free art,"},{"speaker":"Laura Arango Baier","startTime":1711.14,"endTime":1714.56,"body":"marketing, creativity, and"},{"speaker":"Laura Arango Baier","startTime":1711.14,"endTime":1714.56,"body":"business ideas and information."},{"speaker":"Laura Arango Baier","startTime":1715.04,"endTime":1718.79,"body":"This show is an example. We also"},{"speaker":"Laura Arango Baier","startTime":1715.04,"endTime":1718.79,"body":"offer written resources,"},{"speaker":"Laura Arango Baier","startTime":1718.82,"endTime":1722.24,"body":"articles and a free monthly art"},{"speaker":"Laura Arango Baier","startTime":1718.82,"endTime":1722.24,"body":"contest open to all visual"},{"speaker":"Laura Arango Baier","startTime":1722.24,"endTime":1726.92,"body":"artists. We believe that fortune"},{"speaker":"Laura Arango Baier","startTime":1722.24,"endTime":1726.92,"body":"favors the bold brush. And if"},{"speaker":"Laura Arango Baier","startTime":1726.92,"endTime":1730.16,"body":"you believe that to sign up"},{"speaker":"Laura Arango Baier","startTime":1726.92,"endTime":1730.16,"body":"completely free at BoldBrush"},{"speaker":"Laura Arango Baier","startTime":1730.16,"endTime":1736.88,"body":"show.com. That's B O"},{"speaker":"Laura Arango Baier","startTime":1730.16,"endTime":1736.88,"body":"LDBRUSH show.com. The BoldBrush"},{"speaker":"Laura Arango Baier","startTime":1736.88,"endTime":1740.78,"body":"Show is sponsored by FASO. Now,"},{"speaker":"Laura Arango Baier","startTime":1736.88,"endTime":1740.78,"body":"more than ever, it's crucial to"},{"speaker":"Laura Arango Baier","startTime":1740.78,"endTime":1743.36,"body":"have a website when you're an"},{"speaker":"Laura Arango Baier","startTime":1740.78,"endTime":1743.36,"body":"artist, especially if you want"},{"speaker":"Laura Arango Baier","startTime":1743.36,"endTime":1746.15,"body":"to be a professional in your"},{"speaker":"Laura Arango Baier","startTime":1743.36,"endTime":1746.15,"body":"career. Thankfully, with our"},{"speaker":"Laura Arango Baier","startTime":1746.15,"endTime":1749.54,"body":"special link faso.com forward"},{"speaker":"Laura Arango Baier","startTime":1746.15,"endTime":1749.54,"body":"slash podcast, you can make that"},{"speaker":"Laura Arango Baier","startTime":1749.54,"endTime":1753.11,"body":"come true. And also get over 50%"},{"speaker":"Laura Arango Baier","startTime":1749.54,"endTime":1753.11,"body":"off your first year on your"},{"speaker":"Laura Arango Baier","startTime":1753.11,"endTime":1756.89,"body":"artists website. Yes, that's"},{"speaker":"Laura Arango Baier","startTime":1753.11,"endTime":1756.89,"body":"basically the price of 12 lattes"},{"speaker":"Laura Arango Baier","startTime":1756.89,"endTime":1759.92,"body":"in one year, which I think is a"},{"speaker":"Laura Arango Baier","startTime":1756.89,"endTime":1759.92,"body":"really great deal considering"},{"speaker":"Laura Arango Baier","startTime":1759.92,"endTime":1763.19,"body":"that you get sleek and beautiful"},{"speaker":"Laura Arango Baier","startTime":1759.92,"endTime":1763.19,"body":"website templates that are also"},{"speaker":"Laura Arango Baier","startTime":1763.19,"endTime":1766.85,"body":"mobile friendly e commerce print"},{"speaker":"Laura Arango Baier","startTime":1763.19,"endTime":1766.85,"body":"on demand in certain countries,"},{"speaker":"Laura Arango Baier","startTime":1767.06,"endTime":1769.58,"body":"as well as access to our"},{"speaker":"Laura Arango Baier","startTime":1767.06,"endTime":1769.58,"body":"marketing center that has our"},{"speaker":"Laura Arango Baier","startTime":1769.58,"endTime":1772.49,"body":"brand new art marketing"},{"speaker":"Laura Arango Baier","startTime":1769.58,"endTime":1772.49,"body":"calendar. And the art marketing"},{"speaker":"Laura Arango Baier","startTime":1772.49,"endTime":1775.31,"body":"calendar is something that you"},{"speaker":"Laura Arango Baier","startTime":1772.49,"endTime":1775.31,"body":"won't get with our competitor."},{"speaker":"Laura Arango Baier","startTime":1775.46,"endTime":1778.4,"body":"The art marketing calendar gives"},{"speaker":"Laura Arango Baier","startTime":1775.46,"endTime":1778.4,"body":"you day by day step by step"},{"speaker":"Laura Arango Baier","startTime":1778.4,"endTime":1781.4,"body":"guides on what you should be"},{"speaker":"Laura Arango Baier","startTime":1778.4,"endTime":1781.4,"body":"doing today right now in order"},{"speaker":"Laura Arango Baier","startTime":1781.4,"endTime":1784.46,"body":"to get your artwork out there"},{"speaker":"Laura Arango Baier","startTime":1781.4,"endTime":1784.46,"body":"and seen by the right eyes so"},{"speaker":"Laura Arango Baier","startTime":1784.46,"endTime":1787.34,"body":"that you can make more sales"},{"speaker":"Laura Arango Baier","startTime":1784.46,"endTime":1787.34,"body":"this year. So if you want to"},{"speaker":"Laura Arango Baier","startTime":1787.34,"endTime":1790.07,"body":"change your life and actually"},{"speaker":"Laura Arango Baier","startTime":1787.34,"endTime":1790.07,"body":"meet your sales goal this year,"},{"speaker":"Laura Arango Baier","startTime":1790.19,"endTime":1793.79,"body":"then start now by going to our"},{"speaker":"Laura Arango Baier","startTime":1790.19,"endTime":1793.79,"body":"special link faso.com forward"},{"speaker":"Laura Arango Baier","startTime":1793.79,"endTime":1800.21,"body":"slash podcast that's s a s o.com"},{"speaker":"Laura Arango Baier","startTime":1793.79,"endTime":1800.21,"body":"forward slash podcast and I Just"},{"speaker":"Laura Arango Baier","startTime":1800.21,"endTime":1803.96,"body":"remembered what I was gonna say"},{"speaker":"Laura Arango Baier","startTime":1800.21,"endTime":1803.96,"body":"earlier which is doing"},{"speaker":"Laura Arango Baier","startTime":1803.96,"endTime":1810.32,"body":"watercolor plein air sounds like"},{"speaker":"Laura Arango Baier","startTime":1803.96,"endTime":1810.32,"body":"a triathlon to me. It sounds"},{"speaker":"Laura Arango Baier","startTime":1810.32,"endTime":1814.1,"body":"really hard. So I was gonna"},{"speaker":"Laura Arango Baier","startTime":1810.32,"endTime":1814.1,"body":"commend you for I mean, doing"},{"speaker":"Laura Arango Baier","startTime":1814.22,"endTime":1819.44,"body":"one a hard medium and to a very"},{"speaker":"Laura Arango Baier","startTime":1814.22,"endTime":1819.44,"body":"challenging, you know, act with"},{"speaker":"Laura Arango Baier","startTime":1819.44,"endTime":1821.21,"body":"the media. So yeah, it is"},{"speaker":"Matthew White","startTime":1821.21,"endTime":1826.55,"body":"a challenge. I'm"},{"speaker":"Matthew White","startTime":1821.21,"endTime":1826.55,"body":"taking my first international"},{"speaker":"Matthew White","startTime":1827.33,"endTime":1831.86,"body":"group to France this year in"},{"speaker":"Matthew White","startTime":1827.33,"endTime":1831.86,"body":"May. And so I'll be teaching"},{"speaker":"Matthew White","startTime":1831.86,"endTime":1835.31,"body":"plein air painting over there."},{"speaker":"Matthew White","startTime":1831.86,"endTime":1835.31,"body":"And that's going to be really"},{"speaker":"Matthew White","startTime":1835.31,"endTime":1840.38,"body":"exciting. A lot of my teaching"},{"speaker":"Matthew White","startTime":1835.31,"endTime":1840.38,"body":"is online, I'm really excited to"},{"speaker":"Matthew White","startTime":1840.38,"endTime":1849.11,"body":"be with my people in person in a"},{"speaker":"Matthew White","startTime":1840.38,"endTime":1849.11,"body":"beautiful place. So if anyone is"},{"speaker":"Matthew White","startTime":1849.11,"endTime":1851.81,"body":"watching this and this in they"},{"speaker":"Matthew White","startTime":1849.11,"endTime":1851.81,"body":"are interested in plein air"},{"speaker":"Matthew White","startTime":1851.84,"endTime":1854.84,"body":"retreat to France, I think"},{"speaker":"Matthew White","startTime":1851.84,"endTime":1854.84,"body":"there's three, three spots still"},{"speaker":"Matthew White","startTime":1854.84,"endTime":1858.08,"body":"open. So they can check out my"},{"speaker":"Matthew White","startTime":1854.84,"endTime":1858.08,"body":"site and take a look at that."},{"speaker":"Matthew White","startTime":1858.08,"endTime":1864.05,"body":"But plein air painting is its"},{"speaker":"Matthew White","startTime":1858.08,"endTime":1864.05,"body":"own complete challenge. Studio"},{"speaker":"Matthew White","startTime":1864.05,"endTime":1867.83,"body":"watercolor painting is different"},{"speaker":"Matthew White","startTime":1864.05,"endTime":1867.83,"body":"than plein air painting. Like"},{"speaker":"Matthew White","startTime":1867.86,"endTime":1871.52,"body":"it's hard indoors, it's a new"},{"speaker":"Matthew White","startTime":1867.86,"endTime":1871.52,"body":"challenge outdoors. But what it"},{"speaker":"Matthew White","startTime":1871.52,"endTime":1878.27,"body":"forces you to do is to get down"},{"speaker":"Matthew White","startTime":1871.52,"endTime":1878.27,"body":"on idea quickly. And also, I"},{"speaker":"Matthew White","startTime":1878.27,"endTime":1881.48,"body":"treat my plein air paintings as"},{"speaker":"Matthew White","startTime":1878.27,"endTime":1881.48,"body":"sketches. I'm gathering"},{"speaker":"Matthew White","startTime":1881.48,"endTime":1884.87,"body":"information, I'm taking"},{"speaker":"Matthew White","startTime":1881.48,"endTime":1884.87,"body":"reference photos, but I'm also"},{"speaker":"Matthew White","startTime":1885.26,"endTime":1889.19,"body":"on location, looking at the"},{"speaker":"Matthew White","startTime":1885.26,"endTime":1889.19,"body":"light looking at the colors."},{"speaker":"Matthew White","startTime":1890.72,"endTime":1893.75,"body":"Mixing, you know, really"},{"speaker":"Matthew White","startTime":1890.72,"endTime":1893.75,"body":"quickly, you just got to you got"},{"speaker":"Matthew White","startTime":1893.75,"endTime":1896.75,"body":"to mix and go for it, you can't"},{"speaker":"Matthew White","startTime":1893.75,"endTime":1896.75,"body":"second guess yourself, you have"},{"speaker":"Matthew White","startTime":1896.75,"endTime":1900.11,"body":"to paint in a very immediate"},{"speaker":"Matthew White","startTime":1896.75,"endTime":1900.11,"body":"way. Things are drying faster."},{"speaker":"Matthew White","startTime":1900.44,"endTime":1903.62,"body":"It definitely has its own"},{"speaker":"Matthew White","startTime":1900.44,"endTime":1903.62,"body":"challenges, but it can be very"},{"speaker":"Matthew White","startTime":1903.62,"endTime":1906.8,"body":"rewarding and very informative"},{"speaker":"Matthew White","startTime":1903.62,"endTime":1906.8,"body":"to the work that you do indoors"},{"speaker":"Matthew White","startTime":1906.8,"endTime":1907.37,"body":"as well."},{"speaker":"Laura Arango Baier","startTime":1907.85,"endTime":1909.89,"body":"Yeah, you"},{"speaker":"Laura Arango Baier","startTime":1907.85,"endTime":1909.89,"body":"know, I feel like the a lot of"},{"speaker":"Laura Arango Baier","startTime":1909.89,"endTime":1911.75,"body":"the plein air painters that I"},{"speaker":"Laura Arango Baier","startTime":1909.89,"endTime":1911.75,"body":"meet, it seems like they're"},{"speaker":"Laura Arango Baier","startTime":1911.75,"endTime":1913.28,"body":"addicted to it. Because it's"},{"speaker":"Laura Arango Baier","startTime":1911.75,"endTime":1913.28,"body":"such a"},{"speaker":"Matthew White","startTime":1914.45,"endTime":1917.72,"body":"it's so fun. And"},{"speaker":"Matthew White","startTime":1914.45,"endTime":1917.72,"body":"it's so relaxing. Well, I say"},{"speaker":"Matthew White","startTime":1917.72,"endTime":1923.33,"body":"relaxing, it's relaxing, being"},{"speaker":"Matthew White","startTime":1917.72,"endTime":1923.33,"body":"in a in a nice environment like,"},{"speaker":"Matthew White","startTime":1924.02,"endTime":1927.47,"body":"also, I think it shakes the dust"},{"speaker":"Matthew White","startTime":1924.02,"endTime":1927.47,"body":"off of any staleness that you"},{"speaker":"Matthew White","startTime":1927.47,"endTime":1931.19,"body":"might have in the studio. Like"},{"speaker":"Matthew White","startTime":1927.47,"endTime":1931.19,"body":"when the weather is nice, and"},{"speaker":"Matthew White","startTime":1931.19,"endTime":1933.53,"body":"I'm just feeling like, oh, I"},{"speaker":"Matthew White","startTime":1931.19,"endTime":1933.53,"body":"don't know what to paint. I'm"},{"speaker":"Matthew White","startTime":1933.53,"endTime":1936.77,"body":"just I need to get outside. You"},{"speaker":"Matthew White","startTime":1933.53,"endTime":1936.77,"body":"know, because I work here from"},{"speaker":"Matthew White","startTime":1936.77,"endTime":1941.78,"body":"home. I have kids, and my whole"},{"speaker":"Matthew White","startTime":1936.77,"endTime":1941.78,"body":"life is kind of in this one"},{"speaker":"Matthew White","startTime":1942.41,"endTime":1948.23,"body":"house. So when the weather is"},{"speaker":"Matthew White","startTime":1942.41,"endTime":1948.23,"body":"nice, and I can get outside, man"},{"speaker":"Matthew White","startTime":1948.23,"endTime":1952.49,"body":"it is it's a great feeling. And"},{"speaker":"Matthew White","startTime":1948.23,"endTime":1952.49,"body":"it really add some life to what"},{"speaker":"Matthew White","startTime":1952.49,"endTime":1956.06,"body":"I paint indoors to. So I'll get"},{"speaker":"Matthew White","startTime":1952.49,"endTime":1956.06,"body":"a lot of reference photos, I'll"},{"speaker":"Matthew White","startTime":1956.06,"endTime":1960.71,"body":"spend some time on site. I might"},{"speaker":"Matthew White","startTime":1956.06,"endTime":1960.71,"body":"even redo a plein air painting"},{"speaker":"Matthew White","startTime":1960.74,"endTime":1963.29,"body":"indoors. If it's something I'm"},{"speaker":"Matthew White","startTime":1960.74,"endTime":1963.29,"body":"kind of excited about. I want to"},{"speaker":"Matthew White","startTime":1963.29,"endTime":1966.35,"body":"see what the differences are"},{"speaker":"Matthew White","startTime":1963.29,"endTime":1966.35,"body":"between my outdoor version and"},{"speaker":"Matthew White","startTime":1966.35,"endTime":1971.39,"body":"my indoor version. So it's a"},{"speaker":"Matthew White","startTime":1966.35,"endTime":1971.39,"body":"really fun part of, of painting."},{"speaker":"Matthew White","startTime":1971.99,"endTime":1976.04,"body":"Yeah, very challenging. Very"},{"speaker":"Matthew White","startTime":1971.99,"endTime":1976.04,"body":"fun. Yes,"},{"speaker":"Laura Arango Baier","startTime":1976.1,"endTime":1978.59,"body":"definitely."},{"speaker":"Laura Arango Baier","startTime":1976.1,"endTime":1978.59,"body":"And then I did want to bring up"},{"speaker":"Laura Arango Baier","startTime":1978.59,"endTime":1981.65,"body":"something because before I"},{"speaker":"Laura Arango Baier","startTime":1978.59,"endTime":1981.65,"body":"interrupted my own thought with"},{"speaker":"Laura Arango Baier","startTime":1981.65,"endTime":1987.14,"body":"my own thought, I wanted to ask"},{"speaker":"Laura Arango Baier","startTime":1981.65,"endTime":1987.14,"body":"you about how specifically how"},{"speaker":"Laura Arango Baier","startTime":1987.14,"endTime":1990.17,"body":"different these fears are,"},{"speaker":"Laura Arango Baier","startTime":1987.14,"endTime":1990.17,"body":"right? Because we have like an"},{"speaker":"Laura Arango Baier","startTime":1990.17,"endTime":1992.87,"body":"Instagram, I feel like the"},{"speaker":"Laura Arango Baier","startTime":1990.17,"endTime":1992.87,"body":"people who go to Instagram are"},{"speaker":"Laura Arango Baier","startTime":1992.87,"endTime":1995.45,"body":"very different. And they have a"},{"speaker":"Laura Arango Baier","startTime":1992.87,"endTime":1995.45,"body":"very different reason for being"},{"speaker":"Laura Arango Baier","startTime":1995.45,"endTime":1999.23,"body":"there than people who are on"},{"speaker":"Laura Arango Baier","startTime":1995.45,"endTime":1999.23,"body":"YouTube. How have you found that"},{"speaker":"Laura Arango Baier","startTime":1999.26,"endTime":2003.76,"body":"the sphere or the community of"},{"speaker":"Laura Arango Baier","startTime":1999.26,"endTime":2003.76,"body":"YouTube has been different from"},{"speaker":"Laura Arango Baier","startTime":2003.79,"endTime":2006.43,"body":"the ones on other platforms?"},{"speaker":"Laura Arango Baier","startTime":2003.79,"endTime":2006.43,"body":"That's"},{"speaker":"Matthew White","startTime":2006.43,"endTime":2010.45,"body":"a good question."},{"speaker":"Matthew White","startTime":2006.43,"endTime":2010.45,"body":"I'm gonna think about that one"},{"speaker":"Matthew White","startTime":2010.45,"endTime":2015.67,"body":"for a sec. I'm gonna really, I"},{"speaker":"Matthew White","startTime":2010.45,"endTime":2015.67,"body":"don't know if I have a clear cut"},{"speaker":"Matthew White","startTime":2015.7,"endTime":2021.04,"body":"answer. I would say that I feel"},{"speaker":"Matthew White","startTime":2015.7,"endTime":2021.04,"body":"like people on YouTube,"},{"speaker":"Matthew White","startTime":2021.37,"endTime":2025.66,"body":"especially since I'm posting"},{"speaker":"Matthew White","startTime":2021.37,"endTime":2025.66,"body":"consistently, they count on my"},{"speaker":"Matthew White","startTime":2025.66,"endTime":2029.02,"body":"video every week, you know,"},{"speaker":"Matthew White","startTime":2025.66,"endTime":2029.02,"body":"people will comment and say,"},{"speaker":"Matthew White","startTime":2029.68,"endTime":2032.14,"body":"every Monday morning, I'm"},{"speaker":"Matthew White","startTime":2029.68,"endTime":2032.14,"body":"sitting down and having my"},{"speaker":"Matthew White","startTime":2032.14,"endTime":2035.53,"body":"coffee and I'm watching your"},{"speaker":"Matthew White","startTime":2032.14,"endTime":2035.53,"body":"video, I have gotten some of the"},{"speaker":"Matthew White","startTime":2035.53,"endTime":2039.04,"body":"sweetest most amazing messages"},{"speaker":"Matthew White","startTime":2035.53,"endTime":2039.04,"body":"from people that have been like,"},{"speaker":"Matthew White","startTime":2039.07,"endTime":2043.27,"body":"oh my gosh, like, I have created"},{"speaker":"Matthew White","startTime":2039.07,"endTime":2043.27,"body":"this YouTube channel to not only"},{"speaker":"Matthew White","startTime":2043.27,"endTime":2046.72,"body":"teach but like be the engine for"},{"speaker":"Matthew White","startTime":2043.27,"endTime":2046.72,"body":"my business. But there are"},{"speaker":"Matthew White","startTime":2046.72,"endTime":2051.43,"body":"people that are getting so much"},{"speaker":"Matthew White","startTime":2046.72,"endTime":2051.43,"body":"life out of these videos that"},{"speaker":"Matthew White","startTime":2051.43,"endTime":2057.37,"body":"I'm making. And I had this woman"},{"speaker":"Matthew White","startTime":2051.43,"endTime":2057.37,"body":"email me and say that her mother"},{"speaker":"Matthew White","startTime":2057.37,"endTime":2062.29,"body":"had just passed away. And her"},{"speaker":"Matthew White","startTime":2057.37,"endTime":2062.29,"body":"and in the last like months, or"},{"speaker":"Matthew White","startTime":2062.29,"endTime":2065.62,"body":"maybe even a year of her"},{"speaker":"Matthew White","startTime":2062.29,"endTime":2065.62,"body":"mother's life, they would sit"},{"speaker":"Matthew White","startTime":2065.86,"endTime":2069.46,"body":"together and watch one of my"},{"speaker":"Matthew White","startTime":2065.86,"endTime":2069.46,"body":"videos. And I was like that is"},{"speaker":"Matthew White","startTime":2069.46,"endTime":2072.28,"body":"the sweetest thing. I was just"},{"speaker":"Matthew White","startTime":2069.46,"endTime":2072.28,"body":"like, oh my gosh, I've never"},{"speaker":"Matthew White","startTime":2072.28,"endTime":2076.48,"body":"received a message like this"},{"speaker":"Matthew White","startTime":2072.28,"endTime":2076.48,"body":"before. So like they your"},{"speaker":"Matthew White","startTime":2076.48,"endTime":2079.51,"body":"audience builds a relationship"},{"speaker":"Matthew White","startTime":2076.48,"endTime":2079.51,"body":"with you in a way that they"},{"speaker":"Matthew White","startTime":2079.51,"endTime":2083.8,"body":"don't through any other medium."},{"speaker":"Matthew White","startTime":2079.51,"endTime":2083.8,"body":"I've never received any feedback"},{"speaker":"Matthew White","startTime":2083.8,"endTime":2086.5,"body":"on Instagram like that, you"},{"speaker":"Matthew White","startTime":2083.8,"endTime":2086.5,"body":"know, Instagram is you know,"},{"speaker":"Matthew White","startTime":2086.5,"endTime":2088.48,"body":"people are just scrolling and"},{"speaker":"Matthew White","startTime":2086.5,"endTime":2088.48,"body":"they're like, oh yeah, that's a"},{"speaker":"Matthew White","startTime":2088.48,"endTime":2093.31,"body":"nice picture. I like it and move"},{"speaker":"Matthew White","startTime":2088.48,"endTime":2093.31,"body":"on. YouTube is a place where"},{"speaker":"Matthew White","startTime":2093.31,"endTime":2095.89,"body":"they feel like they can connect"},{"speaker":"Matthew White","startTime":2093.31,"endTime":2095.89,"body":"and kind of get to know you a"},{"speaker":"Matthew White","startTime":2095.89,"endTime":2102.1,"body":"little bit you know, my videos"},{"speaker":"Matthew White","startTime":2095.89,"endTime":2102.1,"body":"aren't very personal at all,"},{"speaker":"Matthew White","startTime":2102.1,"endTime":2104.35,"body":"like, occasionally I might"},{"speaker":"Matthew White","startTime":2102.1,"endTime":2104.35,"body":"mention something about my"},{"speaker":"Matthew White","startTime":2104.35,"endTime":2107.47,"body":"family or like what the"},{"speaker":"Matthew White","startTime":2104.35,"endTime":2107.47,"body":"weather's doing or what's going"},{"speaker":"Matthew White","startTime":2107.47,"endTime":2109.81,"body":"on with me, but it's not really"},{"speaker":"Matthew White","startTime":2107.47,"endTime":2109.81,"body":"about me. It's more about"},{"speaker":"Matthew White","startTime":2109.81,"endTime":2116.41,"body":"teaching. But even though people"},{"speaker":"Matthew White","startTime":2109.81,"endTime":2116.41,"body":"seem to connect with me, and and"},{"speaker":"Matthew White","startTime":2116.41,"endTime":2118.9,"body":"I think that's really special."},{"speaker":"Matthew White","startTime":2116.41,"endTime":2118.9,"body":"So I guess that would be the"},{"speaker":"Matthew White","startTime":2118.9,"endTime":2122.62,"body":"difference between the two."},{"speaker":"Matthew White","startTime":2118.9,"endTime":2122.62,"body":"Yeah."},{"speaker":"Laura Arango Baier","startTime":2122.92,"endTime":2125.17,"body":"Oh, my God,"},{"speaker":"Laura Arango Baier","startTime":2122.92,"endTime":2125.17,"body":"that is so sweet. Oh, I"},{"speaker":"Matthew White","startTime":2125.17,"endTime":2127.66,"body":"know. Like, I"},{"speaker":"Matthew White","startTime":2125.17,"endTime":2127.66,"body":"don't know, if you understand"},{"speaker":"Matthew White","startTime":2127.66,"endTime":2132.1,"body":"how much that meant to me. You"},{"speaker":"Matthew White","startTime":2127.66,"endTime":2132.1,"body":"know, that is so special."},{"speaker":"Matthew White","startTime":2132.55,"endTime":2133.84,"body":"Absolutely. Yeah."},{"speaker":"Laura Arango Baier","startTime":2133.93,"endTime":2135.19,"body":"And you know"},{"speaker":"Laura Arango Baier","startTime":2133.93,"endTime":2135.19,"body":"what, that's the other"},{"speaker":"Laura Arango Baier","startTime":2135.19,"endTime":2139.57,"body":"difference, I'd say. I mean,"},{"speaker":"Laura Arango Baier","startTime":2135.19,"endTime":2139.57,"body":"also seeing my own reason for"},{"speaker":"Laura Arango Baier","startTime":2139.57,"endTime":2143.14,"body":"why I'm on YouTube, right? It"},{"speaker":"Laura Arango Baier","startTime":2139.57,"endTime":2143.14,"body":"is, you know, I feel like a lot"},{"speaker":"Laura Arango Baier","startTime":2143.14,"endTime":2147.85,"body":"more people are seeking that"},{"speaker":"Laura Arango Baier","startTime":2143.14,"endTime":2147.85,"body":"genuine human connection,"},{"speaker":"Laura Arango Baier","startTime":2148.09,"endTime":2149.89,"body":"especially because like you were"},{"speaker":"Laura Arango Baier","startTime":2148.09,"endTime":2149.89,"body":"saying, you know, when"},{"speaker":"Laura Arango Baier","startTime":2150.22,"endTime":2152.17,"body":"Instagram, you're just"},{"speaker":"Laura Arango Baier","startTime":2150.22,"endTime":2152.17,"body":"scrolling, scroll, scroll,"},{"speaker":"Laura Arango Baier","startTime":2152.17,"endTime":2155.59,"body":"scroll, scroll, it's like doing"},{"speaker":"Laura Arango Baier","startTime":2152.17,"endTime":2155.59,"body":"scrolling. But with YouTube,"},{"speaker":"Laura Arango Baier","startTime":2155.95,"endTime":2159.79,"body":"when a person picks a video,"},{"speaker":"Laura Arango Baier","startTime":2155.95,"endTime":2159.79,"body":"they want to sit for the whole"},{"speaker":"Laura Arango Baier","startTime":2159.79,"endTime":2162.73,"body":"thing. I mean, when I tell you,"},{"speaker":"Laura Arango Baier","startTime":2159.79,"endTime":2162.73,"body":"I watched a whole four hour"},{"speaker":"Laura Arango Baier","startTime":2162.73,"endTime":2166.54,"body":"video the other day, non stop,"},{"speaker":"Laura Arango Baier","startTime":2162.73,"endTime":2166.54,"body":"just on the pagan origins of"},{"speaker":"Laura Arango Baier","startTime":2166.54,"endTime":2170.47,"body":"Christmas, because it sounded"},{"speaker":"Laura Arango Baier","startTime":2166.54,"endTime":2170.47,"body":"fascinating. Are there other"},{"speaker":"Laura Arango Baier","startTime":2170.47,"endTime":2174.31,"body":"crazy people out there, right,"},{"speaker":"Laura Arango Baier","startTime":2170.47,"endTime":2174.31,"body":"who have 10 minutes to spare on"},{"speaker":"Laura Arango Baier","startTime":2174.52,"endTime":2177.1,"body":"something that they really care"},{"speaker":"Laura Arango Baier","startTime":2174.52,"endTime":2177.1,"body":"about. And I think that's the"},{"speaker":"Laura Arango Baier","startTime":2177.1,"endTime":2179.23,"body":"biggest difference as well. You"},{"speaker":"Laura Arango Baier","startTime":2177.1,"endTime":2179.23,"body":"know, like the people that"},{"speaker":"Laura Arango Baier","startTime":2179.23,"endTime":2179.68,"body":"amazing."},{"speaker":"Matthew White","startTime":2181.0,"endTime":2184.87,"body":"Everyone can find"},{"speaker":"Matthew White","startTime":2181.0,"endTime":2184.87,"body":"their niche, everyone. And I"},{"speaker":"Matthew White","startTime":2184.87,"endTime":2188.23,"body":"think that's so cool. Like, if"},{"speaker":"Matthew White","startTime":2184.87,"endTime":2188.23,"body":"you have a specific medium that"},{"speaker":"Matthew White","startTime":2188.23,"endTime":2192.4,"body":"you work in very specific"},{"speaker":"Matthew White","startTime":2188.23,"endTime":2192.4,"body":"subjects, there are people out"},{"speaker":"Matthew White","startTime":2192.4,"endTime":2197.53,"body":"there that love that, and they"},{"speaker":"Matthew White","startTime":2192.4,"endTime":2197.53,"body":"will find you. So if you get on"},{"speaker":"Matthew White","startTime":2197.53,"endTime":2200.08,"body":"YouTube, you start making"},{"speaker":"Matthew White","startTime":2197.53,"endTime":2200.08,"body":"videos, you will find your"},{"speaker":"Matthew White","startTime":2200.08,"endTime":2203.26,"body":"people. And that's really"},{"speaker":"Matthew White","startTime":2200.08,"endTime":2203.26,"body":"exciting. One more thing I'll"},{"speaker":"Matthew White","startTime":2203.26,"endTime":2207.82,"body":"mention, as far as like a"},{"speaker":"Matthew White","startTime":2203.26,"endTime":2207.82,"body":"business, minded reason for"},{"speaker":"Matthew White","startTime":2207.85,"endTime":2212.74,"body":"working with YouTube is that the"},{"speaker":"Matthew White","startTime":2207.85,"endTime":2212.74,"body":"three top search engines in the"},{"speaker":"Matthew White","startTime":2212.74,"endTime":2218.23,"body":"world, our Google, YouTube, and"},{"speaker":"Matthew White","startTime":2212.74,"endTime":2218.23,"body":"then Pinterest, which I found"},{"speaker":"Matthew White","startTime":2218.5,"endTime":2223.27,"body":"really fascinating. And so if"},{"speaker":"Matthew White","startTime":2218.5,"endTime":2223.27,"body":"you are going to put time into"},{"speaker":"Matthew White","startTime":2223.27,"endTime":2226.45,"body":"building your email list, or"},{"speaker":"Matthew White","startTime":2223.27,"endTime":2226.45,"body":"educating people within your"},{"speaker":"Matthew White","startTime":2226.45,"endTime":2231.16,"body":"niche, or establishing yourself"},{"speaker":"Matthew White","startTime":2226.45,"endTime":2231.16,"body":"as an instructor in the thing"},{"speaker":"Matthew White","startTime":2231.16,"endTime":2236.86,"body":"that you love to do, focus on"},{"speaker":"Matthew White","startTime":2231.16,"endTime":2236.86,"body":"those, those outlets that are"},{"speaker":"Matthew White","startTime":2236.89,"endTime":2244.24,"body":"evergreen, searchable platforms."},{"speaker":"Matthew White","startTime":2236.89,"endTime":2244.24,"body":"So I make a video I spend, I"},{"speaker":"Matthew White","startTime":2244.24,"endTime":2248.47,"body":"probably spend maybe three to"},{"speaker":"Matthew White","startTime":2244.24,"endTime":2248.47,"body":"four hours a week on my video"},{"speaker":"Matthew White","startTime":2248.62,"endTime":2252.4,"body":"between filming, planning,"},{"speaker":"Matthew White","startTime":2248.62,"endTime":2252.4,"body":"filming, editing, posting,"},{"speaker":"Matthew White","startTime":2252.49,"endTime":2256.12,"body":"maybe, maybe around five,"},{"speaker":"Matthew White","startTime":2252.49,"endTime":2256.12,"body":"something like that. But one"},{"speaker":"Matthew White","startTime":2256.12,"endTime":2259.84,"body":"good way to think about it is"},{"speaker":"Matthew White","startTime":2256.12,"endTime":2259.84,"body":"that when you put this video"},{"speaker":"Matthew White","startTime":2259.84,"endTime":2263.5,"body":"into the world, it's almost like"},{"speaker":"Matthew White","startTime":2259.84,"endTime":2263.5,"body":"having an employee out in the"},{"speaker":"Matthew White","startTime":2263.5,"endTime":2267.1,"body":"world, acting on your behalf."},{"speaker":"Matthew White","startTime":2263.5,"endTime":2267.1,"body":"Because that video is"},{"speaker":"Matthew White","startTime":2267.1,"endTime":2272.71,"body":"searchable. And it's evergreen."},{"speaker":"Matthew White","startTime":2267.1,"endTime":2272.71,"body":"And for I'm using the word"},{"speaker":"Matthew White","startTime":2272.71,"endTime":2276.19,"body":"evergreen as it doesn't go away."},{"speaker":"Matthew White","startTime":2272.71,"endTime":2276.19,"body":"So if you search if someone"},{"speaker":"Matthew White","startTime":2276.19,"endTime":2283.09,"body":"searches, watercolor landscapes"},{"speaker":"Matthew White","startTime":2276.19,"endTime":2283.09,"body":"seen in Google, Google will pull"},{"speaker":"Matthew White","startTime":2283.09,"endTime":2287.65,"body":"from YouTube. And also, if you"},{"speaker":"Matthew White","startTime":2283.09,"endTime":2287.65,"body":"have a blog, blogs are great"},{"speaker":"Matthew White","startTime":2287.65,"endTime":2291.1,"body":"websites are great to keep"},{"speaker":"Matthew White","startTime":2287.65,"endTime":2291.1,"body":"adding into other searchable"},{"speaker":"Matthew White","startTime":2291.1,"endTime":2295.96,"body":"content, all of that is worth"},{"speaker":"Matthew White","startTime":2291.1,"endTime":2295.96,"body":"your time because it doesn't go"},{"speaker":"Matthew White","startTime":2295.96,"endTime":2300.34,"body":"away. So if you do the same"},{"speaker":"Matthew White","startTime":2295.96,"endTime":2300.34,"body":"thing on Instagram, even if you"},{"speaker":"Matthew White","startTime":2300.34,"endTime":2303.79,"body":"have a large following, I think"},{"speaker":"Matthew White","startTime":2300.34,"endTime":2303.79,"body":"I'm around 20k on Instagram,"},{"speaker":"Matthew White","startTime":2303.79,"endTime":2307.06,"body":"something like that. A small"},{"speaker":"Matthew White","startTime":2303.79,"endTime":2307.06,"body":"percentage of those people might"},{"speaker":"Matthew White","startTime":2307.06,"endTime":2313.09,"body":"see your post. And then it goes"},{"speaker":"Matthew White","startTime":2307.06,"endTime":2313.09,"body":"away. You know, it's it's there"},{"speaker":"Matthew White","startTime":2313.09,"endTime":2315.16,"body":"if people are searching your"},{"speaker":"Matthew White","startTime":2313.09,"endTime":2315.16,"body":"past posts, but it's not going"},{"speaker":"Matthew White","startTime":2315.16,"endTime":2317.68,"body":"to show up in people's feeds"},{"speaker":"Matthew White","startTime":2315.16,"endTime":2317.68,"body":"after 24 hours or something like"},{"speaker":"Matthew White","startTime":2317.68,"endTime":2322.72,"body":"that. So finding ways to build"},{"speaker":"Matthew White","startTime":2317.68,"endTime":2322.72,"body":"good content in these evergreen"},{"speaker":"Matthew White","startTime":2322.72,"endTime":2327.49,"body":"platforms are in using those"},{"speaker":"Matthew White","startTime":2322.72,"endTime":2327.49,"body":"searchable pieces of content to"},{"speaker":"Matthew White","startTime":2327.49,"endTime":2331.24,"body":"build your email list. That"},{"speaker":"Matthew White","startTime":2327.49,"endTime":2331.24,"body":"right there will build you"},{"speaker":"Matthew White","startTime":2331.24,"endTime":2336.07,"body":"something over time that is"},{"speaker":"Matthew White","startTime":2331.24,"endTime":2336.07,"body":"lasting. And so I'm just always"},{"speaker":"Matthew White","startTime":2336.1,"endTime":2339.79,"body":"preaching, you know, put time"},{"speaker":"Matthew White","startTime":2336.1,"endTime":2339.79,"body":"into those platforms that that"},{"speaker":"Matthew White","startTime":2339.79,"endTime":2343.99,"body":"will be there and and provide"},{"speaker":"Matthew White","startTime":2339.79,"endTime":2343.99,"body":"searchable content in your"},{"speaker":"Matthew White","startTime":2343.99,"endTime":2347.26,"body":"niche. I think that's the best"},{"speaker":"Matthew White","startTime":2343.99,"endTime":2347.26,"body":"way to go. Definitely."},{"speaker":"Laura Arango Baier","startTime":2347.32,"endTime":2350.35,"body":"Yeah, and"},{"speaker":"Laura Arango Baier","startTime":2347.32,"endTime":2350.35,"body":"I'm also really into Pinterest"},{"speaker":"Laura Arango Baier","startTime":2350.35,"endTime":2352.6,"body":"as well. I actually recently"},{"speaker":"Laura Arango Baier","startTime":2350.35,"endTime":2352.6,"body":"bought a Pinterest marketing"},{"speaker":"Laura Arango Baier","startTime":2352.6,"endTime":2357.76,"body":"course because I Oh, I am an"},{"speaker":"Laura Arango Baier","startTime":2352.6,"endTime":2357.76,"body":"avid Pinterest user. And I also"},{"speaker":"Laura Arango Baier","startTime":2357.76,"endTime":2361.21,"body":"see its potential as a way of"},{"speaker":"Laura Arango Baier","startTime":2357.76,"endTime":2361.21,"body":"you know, getting those leads."},{"speaker":"Laura Arango Baier","startTime":2362.32,"endTime":2366.67,"body":"Because I myself experienced"},{"speaker":"Laura Arango Baier","startTime":2362.32,"endTime":2366.67,"body":"that when I go on there and I I"},{"speaker":"Laura Arango Baier","startTime":2366.67,"endTime":2371.44,"body":"actually did speak once to a"},{"speaker":"Laura Arango Baier","startTime":2366.67,"endTime":2371.44,"body":"Pinterest business like person"},{"speaker":"Laura Arango Baier","startTime":2371.44,"endTime":2373.93,"body":"where they like try to guide you"},{"speaker":"Laura Arango Baier","startTime":2371.44,"endTime":2373.93,"body":"on how to put your first"},{"speaker":"Laura Arango Baier","startTime":2373.93,"endTime":2377.17,"body":"campaign I didn't get to go"},{"speaker":"Laura Arango Baier","startTime":2373.93,"endTime":2377.17,"body":"through with it because money at"},{"speaker":"Laura Arango Baier","startTime":2377.17,"endTime":2381.13,"body":"the time was very tight. But she"},{"speaker":"Laura Arango Baier","startTime":2377.17,"endTime":2381.13,"body":"did tell me a very fascinating"},{"speaker":"Laura Arango Baier","startTime":2381.13,"endTime":2385.24,"body":"thing, which is that what makes"},{"speaker":"Laura Arango Baier","startTime":2381.13,"endTime":2385.24,"body":"Pinterest different from other"},{"speaker":"Laura Arango Baier","startTime":2385.24,"endTime":2387.31,"body":"places. It's kind of like how"},{"speaker":"Laura Arango Baier","startTime":2385.24,"endTime":2387.31,"body":"YouTube is different but"},{"speaker":"Laura Arango Baier","startTime":2387.31,"endTime":2389.86,"body":"Pinterest is different in the"},{"speaker":"Laura Arango Baier","startTime":2387.31,"endTime":2389.86,"body":"fact that when people go on"},{"speaker":"Laura Arango Baier","startTime":2389.86,"endTime":2392.47,"body":"Pinterest, since it's not a"},{"speaker":"Laura Arango Baier","startTime":2389.86,"endTime":2392.47,"body":"social media platform, people go"},{"speaker":"Laura Arango Baier","startTime":2392.47,"endTime":2399.01,"body":"on there to buy and to get"},{"speaker":"Laura Arango Baier","startTime":2392.47,"endTime":2399.01,"body":"ideas. So it makes it more like"},{"speaker":"Laura Arango Baier","startTime":2399.04,"endTime":2401.14,"body":"you know for sure that A"},{"speaker":"Laura Arango Baier","startTime":2399.04,"endTime":2401.14,"body":"person's gonna buy something"},{"speaker":"Laura Arango Baier","startTime":2401.71,"endTime":2406.63,"body":"like, nine, nine times out of"},{"speaker":"Laura Arango Baier","startTime":2401.71,"endTime":2406.63,"body":"10. Yeah. So I completely agree."},{"speaker":"Laura Arango Baier","startTime":2406.63,"endTime":2408.67,"body":"I didn't know that statistic"},{"speaker":"Laura Arango Baier","startTime":2406.63,"endTime":2408.67,"body":"that it was one of the top"},{"speaker":"Laura Arango Baier","startTime":2408.79,"endTime":2413.68,"body":"topics to know that Yeah, yeah."},{"speaker":"Laura Arango Baier","startTime":2408.79,"endTime":2413.68,"body":"You hear that, folks, Google,"},{"speaker":"Laura Arango Baier","startTime":2413.83,"endTime":2418.81,"body":"YouTube? Pinterest, you got"},{"speaker":"Laura Arango Baier","startTime":2413.83,"endTime":2418.81,"body":"this. And you did mention hours,"},{"speaker":"Laura Arango Baier","startTime":2419.14,"endTime":2422.41,"body":"the time that you spend on this,"},{"speaker":"Laura Arango Baier","startTime":2419.14,"endTime":2422.41,"body":"which I did want to ask you."},{"speaker":"Laura Arango Baier","startTime":2422.92,"endTime":2426.55,"body":"Yeah, because you know, having"},{"speaker":"Laura Arango Baier","startTime":2422.92,"endTime":2426.55,"body":"so many things going on, right?"},{"speaker":"Laura Arango Baier","startTime":2426.55,"endTime":2430.18,"body":"You're painting teaching, you're"},{"speaker":"Laura Arango Baier","startTime":2426.55,"endTime":2430.18,"body":"editing, it's a lot of stuff on"},{"speaker":"Laura Arango Baier","startTime":2430.18,"endTime":2432.79,"body":"your plate. How do you time"},{"speaker":"Laura Arango Baier","startTime":2430.18,"endTime":2432.79,"body":"match? Oh, my God. And then"},{"speaker":"Laura Arango Baier","startTime":2432.79,"endTime":2436.99,"body":"family? Of course, she's, how do"},{"speaker":"Laura Arango Baier","startTime":2432.79,"endTime":2436.99,"body":"you time manage all of those"},{"speaker":"Laura Arango Baier","startTime":2436.99,"endTime":2437.74,"body":"tasks?"},{"speaker":"Matthew White","startTime":2438.85,"endTime":2443.77,"body":"Great question."},{"speaker":"Matthew White","startTime":2438.85,"endTime":2443.77,"body":"I've gotten faster at creating"},{"speaker":"Matthew White","startTime":2443.77,"endTime":2448.06,"body":"the videos over time. So I think"},{"speaker":"Matthew White","startTime":2443.77,"endTime":2448.06,"body":"I mentioned I come from a video"},{"speaker":"Matthew White","startTime":2448.06,"endTime":2452.14,"body":"production background, I spent a"},{"speaker":"Matthew White","startTime":2448.06,"endTime":2452.14,"body":"lot of time editing. And so my"},{"speaker":"Matthew White","startTime":2452.14,"endTime":2456.22,"body":"editing has gotten a little"},{"speaker":"Matthew White","startTime":2452.14,"endTime":2456.22,"body":"quicker. So that saves time."},{"speaker":"Matthew White","startTime":2456.49,"endTime":2461.17,"body":"And, you know, when you first"},{"speaker":"Matthew White","startTime":2456.49,"endTime":2461.17,"body":"start something new, it's going"},{"speaker":"Matthew White","startTime":2461.17,"endTime":2465.34,"body":"to take you it's going to be"},{"speaker":"Matthew White","startTime":2461.17,"endTime":2465.34,"body":"slow at the beginning. And then"},{"speaker":"Matthew White","startTime":2465.34,"endTime":2469.45,"body":"when you get used to it, you'll"},{"speaker":"Matthew White","startTime":2465.34,"endTime":2469.45,"body":"get more comfortable being on"},{"speaker":"Matthew White","startTime":2469.45,"endTime":2472.84,"body":"camera, you'll have to edit"},{"speaker":"Matthew White","startTime":2469.45,"endTime":2472.84,"body":"less, you'll have a better idea"},{"speaker":"Matthew White","startTime":2472.84,"endTime":2475.03,"body":"of the type of video that you"},{"speaker":"Matthew White","startTime":2472.84,"endTime":2475.03,"body":"want to make, you're not"},{"speaker":"Matthew White","startTime":2475.03,"endTime":2479.26,"body":"reinventing the wheel every time"},{"speaker":"Matthew White","startTime":2475.03,"endTime":2479.26,"body":"you do it. So I think that's,"},{"speaker":"Matthew White","startTime":2479.29,"endTime":2484.75,"body":"that's a big part of it. I'm not"},{"speaker":"Matthew White","startTime":2479.29,"endTime":2484.75,"body":"the most super like, my wife is"},{"speaker":"Matthew White","startTime":2484.75,"endTime":2489.1,"body":"great at this, she will plan her"},{"speaker":"Matthew White","startTime":2484.75,"endTime":2489.1,"body":"week out to a tee, she has great"},{"speaker":"Matthew White","startTime":2489.19,"endTime":2492.25,"body":"lists that she'll check things"},{"speaker":"Matthew White","startTime":2489.19,"endTime":2492.25,"body":"off, that's not my strength,"},{"speaker":"Matthew White","startTime":2492.61,"endTime":2496.6,"body":"I've had to become a little bit"},{"speaker":"Matthew White","startTime":2492.61,"endTime":2496.6,"body":"better in that area, I have a"},{"speaker":"Matthew White","startTime":2498.25,"endTime":2502.24,"body":"content calendar that shows"},{"speaker":"Matthew White","startTime":2498.25,"endTime":2502.24,"body":"where I'm at what I'm doing for"},{"speaker":"Matthew White","startTime":2502.24,"endTime":2506.05,"body":"this month, I can plan out a"},{"speaker":"Matthew White","startTime":2502.24,"endTime":2506.05,"body":"month or two ahead of time on"},{"speaker":"Matthew White","startTime":2506.05,"endTime":2510.58,"body":"what the YouTube content is. So"},{"speaker":"Matthew White","startTime":2506.05,"endTime":2510.58,"body":"that's the YouTube aspect of it."},{"speaker":"Matthew White","startTime":2511.24,"endTime":2514.99,"body":"A large part of the rest of my"},{"speaker":"Matthew White","startTime":2511.24,"endTime":2514.99,"body":"business is as automated as it"},{"speaker":"Matthew White","startTime":2515.08,"endTime":2522.01,"body":"possibly can be. I've made my"},{"speaker":"Matthew White","startTime":2515.08,"endTime":2522.01,"body":"course one time. And this is a"},{"speaker":"Matthew White","startTime":2522.01,"endTime":2526.18,"body":"digital project product that I"},{"speaker":"Matthew White","startTime":2522.01,"endTime":2526.18,"body":"can sell endless amounts of that"},{"speaker":"Matthew White","startTime":2526.18,"endTime":2531.97,"body":"I've put the work in one time."},{"speaker":"Matthew White","startTime":2526.18,"endTime":2531.97,"body":"Now there always is responding"},{"speaker":"Matthew White","startTime":2531.97,"endTime":2538.18,"body":"to customers questions. You"},{"speaker":"Matthew White","startTime":2531.97,"endTime":2538.18,"body":"know, you have that aspect of"},{"speaker":"Matthew White","startTime":2538.18,"endTime":2544.9,"body":"it. But a lot of the the sales"},{"speaker":"Matthew White","startTime":2538.18,"endTime":2544.9,"body":"and in the teaching is very"},{"speaker":"Matthew White","startTime":2544.9,"endTime":2549.67,"body":"automated. Now I do offer, I"},{"speaker":"Matthew White","startTime":2544.9,"endTime":2549.67,"body":"have two main things. So I sell"},{"speaker":"Matthew White","startTime":2549.67,"endTime":2553.66,"body":"my digital my online courses."},{"speaker":"Matthew White","startTime":2549.67,"endTime":2553.66,"body":"But I also have a membership, a"},{"speaker":"Matthew White","startTime":2553.66,"endTime":2559.12,"body":"subscription site. And that is"},{"speaker":"Matthew White","startTime":2553.66,"endTime":2559.12,"body":"where I don't do Patreon"},{"speaker":"Matthew White","startTime":2559.12,"endTime":2562.99,"body":"anymore, I have my own site,"},{"speaker":"Matthew White","startTime":2559.12,"endTime":2562.99,"body":"people subscribe, they get a"},{"speaker":"Matthew White","startTime":2562.99,"endTime":2567.31,"body":"monthly tutorial, I do critique"},{"speaker":"Matthew White","startTime":2562.99,"endTime":2567.31,"body":"a group video critique every"},{"speaker":"Matthew White","startTime":2567.31,"endTime":2572.74,"body":"other month. So I've come up"},{"speaker":"Matthew White","startTime":2567.31,"endTime":2572.74,"body":"with this, this recurring. You"},{"speaker":"Matthew White","startTime":2572.74,"endTime":2577.42,"body":"know, this other content that I"},{"speaker":"Matthew White","startTime":2572.74,"endTime":2577.42,"body":"can offer for as a subscription"},{"speaker":"Matthew White","startTime":2577.42,"endTime":2580.75,"body":"model as well. So those are the"},{"speaker":"Matthew White","startTime":2577.42,"endTime":2580.75,"body":"two main parts of my business."},{"speaker":"Matthew White","startTime":2582.13,"endTime":2586.24,"body":"But it's built in a way that is"},{"speaker":"Matthew White","startTime":2582.13,"endTime":2586.24,"body":"largely passive, when people"},{"speaker":"Matthew White","startTime":2586.24,"endTime":2589.66,"body":"sign up for my lead magnet that"},{"speaker":"Matthew White","startTime":2586.24,"endTime":2589.66,"body":"I mentioned earlier, then they"},{"speaker":"Matthew White","startTime":2589.66,"endTime":2595.3,"body":"get fed an automatic series of"},{"speaker":"Matthew White","startTime":2589.66,"endTime":2595.3,"body":"emails that teach, I offer a lot"},{"speaker":"Matthew White","startTime":2595.3,"endTime":2599.86,"body":"of high value teaching. And then"},{"speaker":"Matthew White","startTime":2595.3,"endTime":2599.86,"body":"eventually I do come to a pitch"},{"speaker":"Matthew White","startTime":2599.92,"endTime":2604.54,"body":"for my course. And they can"},{"speaker":"Matthew White","startTime":2599.92,"endTime":2604.54,"body":"either take me up on that offer,"},{"speaker":"Matthew White","startTime":2604.78,"endTime":2608.14,"body":"or just stay on my email list."},{"speaker":"Matthew White","startTime":2604.78,"endTime":2608.14,"body":"And they get an email every week"},{"speaker":"Matthew White","startTime":2608.17,"endTime":2611.08,"body":"that talks about my YouTube"},{"speaker":"Matthew White","startTime":2608.17,"endTime":2611.08,"body":"video that offers good teaching."},{"speaker":"Matthew White","startTime":2611.32,"endTime":2615.28,"body":"And I have 1000s of people that"},{"speaker":"Matthew White","startTime":2611.32,"endTime":2615.28,"body":"just take advantage of my free"},{"speaker":"Matthew White","startTime":2615.28,"endTime":2617.95,"body":"learning. And I think that's"},{"speaker":"Matthew White","startTime":2615.28,"endTime":2617.95,"body":"wonderful. Not everyone's going"},{"speaker":"Matthew White","startTime":2617.95,"endTime":2622.72,"body":"to buy, you have to go into this"},{"speaker":"Matthew White","startTime":2617.95,"endTime":2622.72,"body":"knowing that about 1% of your"},{"speaker":"Matthew White","startTime":2622.72,"endTime":2626.92,"body":"leads are going to spend money."},{"speaker":"Matthew White","startTime":2622.72,"endTime":2626.92,"body":"And if you can get that number"},{"speaker":"Matthew White","startTime":2627.01,"endTime":2629.98,"body":"through your head, it doesn't"},{"speaker":"Matthew White","startTime":2627.01,"endTime":2629.98,"body":"feel so defeating. It's just"},{"speaker":"Matthew White","startTime":2629.98,"endTime":2633.16,"body":"like that's just kind of the"},{"speaker":"Matthew White","startTime":2629.98,"endTime":2633.16,"body":"nature of the business. So this"},{"speaker":"Matthew White","startTime":2633.19,"endTime":2636.52,"body":"if I'm getting this many leads I"},{"speaker":"Matthew White","startTime":2633.19,"endTime":2636.52,"body":"can I know approximately what"},{"speaker":"Matthew White","startTime":2636.52,"endTime":2640.12,"body":"that's going to mean for me, as"},{"speaker":"Matthew White","startTime":2636.52,"endTime":2640.12,"body":"far as sales goes. So to answer"},{"speaker":"Matthew White","startTime":2640.12,"endTime":2643.93,"body":"your question, I've gotten"},{"speaker":"Matthew White","startTime":2640.12,"endTime":2643.93,"body":"quicker on YouTube. And a lot of"},{"speaker":"Matthew White","startTime":2643.93,"endTime":2649.24,"body":"these tasks are automated. But I"},{"speaker":"Matthew White","startTime":2643.93,"endTime":2649.24,"body":"will say that, you know, I'm"},{"speaker":"Matthew White","startTime":2649.24,"endTime":2654.76,"body":"starting my third year of doing"},{"speaker":"Matthew White","startTime":2649.24,"endTime":2654.76,"body":"this full time in February. And"},{"speaker":"Matthew White","startTime":2655.03,"endTime":2657.94,"body":"one thing that I've noticed, you"},{"speaker":"Matthew White","startTime":2655.03,"endTime":2657.94,"body":"know, the first year was like,"},{"speaker":"Matthew White","startTime":2657.97,"endTime":2661.09,"body":"it's kind of like, if you're"},{"speaker":"Matthew White","startTime":2657.97,"endTime":2661.09,"body":"realizing that you you're not"},{"speaker":"Matthew White","startTime":2661.09,"endTime":2663.07,"body":"sure if you're gonna fly and"},{"speaker":"Matthew White","startTime":2661.09,"endTime":2663.07,"body":"you're flapping your wings"},{"speaker":"Matthew White","startTime":2663.07,"endTime":2667.45,"body":"really hard. And you realize"},{"speaker":"Matthew White","startTime":2663.07,"endTime":2667.45,"body":"that you are flying. And it's"},{"speaker":"Matthew White","startTime":2667.45,"endTime":2669.64,"body":"amazing, but you feel like you"},{"speaker":"Matthew White","startTime":2667.45,"endTime":2669.64,"body":"stuffed it flap your wings"},{"speaker":"Matthew White","startTime":2669.64,"endTime":2672.43,"body":"really hard to stay up in the"},{"speaker":"Matthew White","startTime":2669.64,"endTime":2672.43,"body":"air. Well, a year or two I've"},{"speaker":"Matthew White","startTime":2672.43,"endTime":2677.02,"body":"been like, okay, things are"},{"speaker":"Matthew White","startTime":2672.43,"endTime":2677.02,"body":"working, I'm paying the bills,"},{"speaker":"Matthew White","startTime":2677.23,"endTime":2681.79,"body":"everything's gonna be fine. Now,"},{"speaker":"Matthew White","startTime":2677.23,"endTime":2681.79,"body":"I can enjoy this experience a"},{"speaker":"Matthew White","startTime":2681.79,"endTime":2685.75,"body":"little bit more and try to like,"},{"speaker":"Matthew White","startTime":2681.79,"endTime":2685.75,"body":"find ways to automate as much as"},{"speaker":"Matthew White","startTime":2685.75,"endTime":2690.55,"body":"I can and make things you know,"},{"speaker":"Matthew White","startTime":2685.75,"endTime":2690.55,"body":"work as well. timewise but one"},{"speaker":"Matthew White","startTime":2690.55,"endTime":2694.42,"body":"thing I found out kind of in"},{"speaker":"Matthew White","startTime":2690.55,"endTime":2694.42,"body":"going into my second year is I"},{"speaker":"Matthew White","startTime":2694.42,"endTime":2699.4,"body":"have to prioritize my painting"},{"speaker":"Matthew White","startTime":2694.42,"endTime":2699.4,"body":"over anything else, if I'm not"},{"speaker":"Matthew White","startTime":2699.4,"endTime":2703.03,"body":"prioritized In my painting,"},{"speaker":"Matthew White","startTime":2699.4,"endTime":2703.03,"body":"things are getting out of whack."},{"speaker":"Matthew White","startTime":2703.27,"endTime":2708.37,"body":"I'm not feeling like I'm as good"},{"speaker":"Matthew White","startTime":2703.27,"endTime":2708.37,"body":"as teachers I should be. And I"},{"speaker":"Matthew White","startTime":2708.37,"endTime":2712.09,"body":"just, I have to enjoy what I'm"},{"speaker":"Matthew White","startTime":2708.37,"endTime":2712.09,"body":"doing. Because because that's"},{"speaker":"Matthew White","startTime":2712.09,"endTime":2714.88,"body":"the whole reason why I'm doing"},{"speaker":"Matthew White","startTime":2712.09,"endTime":2714.88,"body":"this, the whole reason why I"},{"speaker":"Matthew White","startTime":2714.91,"endTime":2718.42,"body":"want to learn how to build an"},{"speaker":"Matthew White","startTime":2714.91,"endTime":2718.42,"body":"online course was so I could"},{"speaker":"Matthew White","startTime":2718.42,"endTime":2722.89,"body":"spend more time painting. And so"},{"speaker":"Matthew White","startTime":2718.42,"endTime":2722.89,"body":"I would just give that little"},{"speaker":"Matthew White","startTime":2722.89,"endTime":2726.82,"body":"bit of advice to anyone who's"},{"speaker":"Matthew White","startTime":2722.89,"endTime":2726.82,"body":"wanting to take the leap or has"},{"speaker":"Matthew White","startTime":2726.82,"endTime":2731.02,"body":"taken the leap, or just wants to"},{"speaker":"Matthew White","startTime":2726.82,"endTime":2731.02,"body":"dip their toe in the water and"},{"speaker":"Matthew White","startTime":2731.02,"endTime":2735.61,"body":"start a Patreon or whatever, you"},{"speaker":"Matthew White","startTime":2731.02,"endTime":2735.61,"body":"have to prioritize the part of"},{"speaker":"Matthew White","startTime":2735.61,"endTime":2740.83,"body":"it that you love. So if I'm"},{"speaker":"Matthew White","startTime":2735.61,"endTime":2740.83,"body":"painting often, and I'm feeling,"},{"speaker":"Matthew White","startTime":2741.79,"endTime":2744.46,"body":"you know, engaged in the area,"},{"speaker":"Matthew White","startTime":2741.79,"endTime":2744.46,"body":"and excited and you're not"},{"speaker":"Matthew White","startTime":2744.46,"endTime":2746.35,"body":"always going to feel that way,"},{"speaker":"Matthew White","startTime":2744.46,"endTime":2746.35,"body":"there's going to be ups and"},{"speaker":"Matthew White","startTime":2746.35,"endTime":2751.0,"body":"downs in your creativity. Excuse"},{"speaker":"Matthew White","startTime":2746.35,"endTime":2751.0,"body":"me, but if you can prioritize"},{"speaker":"Matthew White","startTime":2751.0,"endTime":2756.22,"body":"it. For me, anyway, it makes"},{"speaker":"Matthew White","startTime":2751.0,"endTime":2756.22,"body":"everything else feel so much"},{"speaker":"Matthew White","startTime":2756.22,"endTime":2760.81,"body":"better and more in balance, if I"},{"speaker":"Matthew White","startTime":2756.22,"endTime":2760.81,"body":"prioritize, prioritize my"},{"speaker":"Matthew White","startTime":2760.84,"endTime":2761.41,"body":"painting."},{"speaker":"Laura Arango Baier","startTime":2762.43,"endTime":2764.53,"body":"Yeah, that"},{"speaker":"Laura Arango Baier","startTime":2762.43,"endTime":2764.53,"body":"makes perfect sense. I mean,"},{"speaker":"Laura Arango Baier","startTime":2764.59,"endTime":2769.42,"body":"that's also the other challenge,"},{"speaker":"Laura Arango Baier","startTime":2764.59,"endTime":2769.42,"body":"you know, of being your own boss"},{"speaker":"Laura Arango Baier","startTime":2769.42,"endTime":2774.43,"body":"and employee at the same time,"},{"speaker":"Laura Arango Baier","startTime":2769.42,"endTime":2774.43,"body":"is, so much of you know, what"},{"speaker":"Laura Arango Baier","startTime":2774.43,"endTime":2778.51,"body":"you get out is what you put in,"},{"speaker":"Laura Arango Baier","startTime":2774.43,"endTime":2778.51,"body":"quite literally, thankfully, it"},{"speaker":"Laura Arango Baier","startTime":2778.51,"endTime":2781.75,"body":"really does compound itself,"},{"speaker":"Laura Arango Baier","startTime":2778.51,"endTime":2781.75,"body":"when you have things like"},{"speaker":"Laura Arango Baier","startTime":2781.75,"endTime":2784.03,"body":"YouTube and other passive"},{"speaker":"Laura Arango Baier","startTime":2781.75,"endTime":2784.03,"body":"income, that's, you know, coming"},{"speaker":"Laura Arango Baier","startTime":2784.03,"endTime":2786.73,"body":"outside of that just working"},{"speaker":"Laura Arango Baier","startTime":2784.03,"endTime":2786.73,"body":"once really compounds itself,"},{"speaker":"Laura Arango Baier","startTime":2786.73,"endTime":2790.99,"body":"which is so, so useful when"},{"speaker":"Laura Arango Baier","startTime":2786.73,"endTime":2790.99,"body":"you're an artists and, you know,"},{"speaker":"Laura Arango Baier","startTime":2790.99,"endTime":2795.28,"body":"you need to focus on painting"},{"speaker":"Laura Arango Baier","startTime":2790.99,"endTime":2795.28,"body":"primarily. So yeah, I totally"},{"speaker":"Laura Arango Baier","startTime":2795.28,"endTime":2798.49,"body":"agree. And then also, as you"},{"speaker":"Laura Arango Baier","startTime":2795.28,"endTime":2798.49,"body":"work, you're also getting"},{"speaker":"Laura Arango Baier","startTime":2798.49,"endTime":2802.84,"body":"insights from observing yourself"},{"speaker":"Laura Arango Baier","startTime":2798.49,"endTime":2802.84,"body":"work, which then also feeds back"},{"speaker":"Laura Arango Baier","startTime":2802.84,"endTime":2805.84,"body":"into that YouTube or into"},{"speaker":"Laura Arango Baier","startTime":2802.84,"endTime":2805.84,"body":"whatever lesson that you might"},{"speaker":"Laura Arango Baier","startTime":2805.84,"endTime":2809.23,"body":"want to give. So it's like,"},{"speaker":"Laura Arango Baier","startTime":2805.84,"endTime":2809.23,"body":"yeah, it's just everything's"},{"speaker":"Laura Arango Baier","startTime":2809.23,"endTime":2813.64,"body":"feeding itself. It's a very"},{"speaker":"Laura Arango Baier","startTime":2809.23,"endTime":2813.64,"body":"delicate food cycle there. Yeah,"},{"speaker":"Matthew White","startTime":2813.67,"endTime":2816.22,"body":"that's right."},{"speaker":"Matthew White","startTime":2813.67,"endTime":2816.22,"body":"Yeah, the painting and the"},{"speaker":"Matthew White","startTime":2816.22,"endTime":2820.51,"body":"studying and the learning and"},{"speaker":"Matthew White","startTime":2816.22,"endTime":2820.51,"body":"the growing for me that I have"},{"speaker":"Matthew White","startTime":2820.51,"endTime":2824.08,"body":"to keep that central to what I'm"},{"speaker":"Matthew White","startTime":2820.51,"endTime":2824.08,"body":"doing. Absolutely."},{"speaker":"Laura Arango Baier","startTime":2824.2,"endTime":2827.74,"body":"Yeah. Um,"},{"speaker":"Laura Arango Baier","startTime":2824.2,"endTime":2827.74,"body":"and then I also wanted to ask"},{"speaker":"Laura Arango Baier","startTime":2827.74,"endTime":2833.89,"body":"you, do you have any other"},{"speaker":"Laura Arango Baier","startTime":2827.74,"endTime":2833.89,"body":"advice for seen artists who's"},{"speaker":"Laura Arango Baier","startTime":2833.89,"endTime":2838.0,"body":"really looking to dive into"},{"speaker":"Laura Arango Baier","startTime":2833.89,"endTime":2838.0,"body":"YouTube specifically to monetize"},{"speaker":"Laura Arango Baier","startTime":2838.0,"endTime":2842.86,"body":"it? Do you have any final advice"},{"speaker":"Laura Arango Baier","startTime":2838.0,"endTime":2842.86,"body":"or caveats or anything you want"},{"speaker":"Laura Arango Baier","startTime":2842.86,"endTime":2843.22,"body":"to say?"},{"speaker":"Matthew White","startTime":2844.12,"endTime":2848.65,"body":"Yeah, I would say"},{"speaker":"Matthew White","startTime":2844.12,"endTime":2848.65,"body":"your first video is going to be"},{"speaker":"Matthew White","startTime":2848.65,"endTime":2853.06,"body":"your worst one. And that's okay."},{"speaker":"Matthew White","startTime":2848.65,"endTime":2853.06,"body":"Think of it as any other skill."},{"speaker":"Matthew White","startTime":2853.42,"endTime":2856.3,"body":"You know, think about the first"},{"speaker":"Matthew White","startTime":2853.42,"endTime":2856.3,"body":"time you picked up a paintbrush,"},{"speaker":"Matthew White","startTime":2856.69,"endTime":2861.85,"body":"or a pencil. And it wasn't"},{"speaker":"Matthew White","startTime":2856.69,"endTime":2861.85,"body":"pretty, but you knew that like,"},{"speaker":"Matthew White","startTime":2862.3,"endTime":2867.07,"body":"you know, there's potential here"},{"speaker":"Matthew White","startTime":2862.3,"endTime":2867.07,"body":"and just be kind to yourself."},{"speaker":"Matthew White","startTime":2869.29,"endTime":2874.81,"body":"You know, you practice you dive"},{"speaker":"Matthew White","startTime":2869.29,"endTime":2874.81,"body":"in, you'll get better the more"},{"speaker":"Matthew White","startTime":2874.81,"endTime":2882.58,"body":"that you do it. And yeah, it's"},{"speaker":"Matthew White","startTime":2874.81,"endTime":2882.58,"body":"not for everyone, but don't be"},{"speaker":"Matthew White","startTime":2882.58,"endTime":2885.43,"body":"so fast to write it off and then"},{"speaker":"Matthew White","startTime":2882.58,"endTime":2885.43,"body":"say, it's not for you, if you"},{"speaker":"Matthew White","startTime":2885.43,"endTime":2890.14,"body":"don't have experience in that"},{"speaker":"Matthew White","startTime":2885.43,"endTime":2890.14,"body":"way. We're in a time when"},{"speaker":"Matthew White","startTime":2890.32,"endTime":2895.81,"body":"editing is becoming easier and"},{"speaker":"Matthew White","startTime":2890.32,"endTime":2895.81,"body":"easier and easier. You know, 10"},{"speaker":"Matthew White","startTime":2895.81,"endTime":2898.93,"body":"years ago, or longer when I was"},{"speaker":"Matthew White","startTime":2895.81,"endTime":2898.93,"body":"first getting into video"},{"speaker":"Matthew White","startTime":2898.93,"endTime":2902.29,"body":"production that was a very"},{"speaker":"Matthew White","startTime":2898.93,"endTime":2902.29,"body":"different world than what we are"},{"speaker":"Matthew White","startTime":2902.29,"endTime":2906.07,"body":"in now. You can shoot on your"},{"speaker":"Matthew White","startTime":2902.29,"endTime":2906.07,"body":"phone, you don't have to go buy"},{"speaker":"Matthew White","startTime":2906.07,"endTime":2910.0,"body":"expensive equipment like it's"},{"speaker":"Matthew White","startTime":2906.07,"endTime":2910.0,"body":"it's an exciting time to be a"},{"speaker":"Matthew White","startTime":2910.0,"endTime":2916.12,"body":"creator in this way. Because the"},{"speaker":"Matthew White","startTime":2910.0,"endTime":2916.12,"body":"playing field is so level now as"},{"speaker":"Matthew White","startTime":2916.12,"endTime":2920.08,"body":"far as like technology goes and"},{"speaker":"Matthew White","startTime":2916.12,"endTime":2920.08,"body":"and I would just say you know,"},{"speaker":"Matthew White","startTime":2920.08,"endTime":2923.02,"body":"you can figure it out and you"},{"speaker":"Matthew White","startTime":2920.08,"endTime":2923.02,"body":"might be really pleasantly"},{"speaker":"Matthew White","startTime":2923.02,"endTime":2927.88,"body":"surprised at how many people"},{"speaker":"Matthew White","startTime":2923.02,"endTime":2927.88,"body":"want to see how you create the"},{"speaker":"Matthew White","startTime":2927.88,"endTime":2934.42,"body":"thing that you create. You know,"},{"speaker":"Matthew White","startTime":2927.88,"endTime":2934.42,"body":"so be nice to yourself just like"},{"speaker":"Matthew White","startTime":2934.42,"endTime":2937.75,"body":"you need to be when you are"},{"speaker":"Matthew White","startTime":2934.42,"endTime":2937.75,"body":"learning painting or struggling"},{"speaker":"Matthew White","startTime":2938.26,"endTime":2941.53,"body":"and give a shot. Yeah,"},{"speaker":"Laura Arango Baier","startTime":2942.19,"endTime":2946.6,"body":"I love that."},{"speaker":"Laura Arango Baier","startTime":2942.19,"endTime":2946.6,"body":"You're motivating me yeah and"},{"speaker":"Laura Arango Baier","startTime":2946.6,"endTime":2950.47,"body":"then also actually I'm I'm"},{"speaker":"Laura Arango Baier","startTime":2946.6,"endTime":2950.47,"body":"actually very curious because"},{"speaker":"Laura Arango Baier","startTime":2951.13,"endTime":2953.74,"body":"there are so many YouTube videos"},{"speaker":"Laura Arango Baier","startTime":2951.13,"endTime":2953.74,"body":"out there of like, oh, this is"},{"speaker":"Laura Arango Baier","startTime":2953.74,"endTime":2957.19,"body":"the equipment you should get and"},{"speaker":"Laura Arango Baier","startTime":2953.74,"endTime":2957.19,"body":"like all of this stuff, do you I"},{"speaker":"Laura Arango Baier","startTime":2957.19,"endTime":2959.65,"body":"mean I'm guessing you probably"},{"speaker":"Laura Arango Baier","startTime":2957.19,"endTime":2959.65,"body":"already had some equipments and"},{"speaker":"Laura Arango Baier","startTime":2959.92,"endTime":2965.17,"body":"maybe you know from before but"},{"speaker":"Laura Arango Baier","startTime":2959.92,"endTime":2965.17,"body":"aside from you know the phone,"},{"speaker":"Laura Arango Baier","startTime":2965.68,"endTime":2967.93,"body":"let's say someone wants to level"},{"speaker":"Laura Arango Baier","startTime":2965.68,"endTime":2967.93,"body":"up a little bit is it worth"},{"speaker":"Laura Arango Baier","startTime":2967.93,"endTime":2972.01,"body":"getting a DSLR or not? Um,"},{"speaker":"Matthew White","startTime":2972.13,"endTime":2975.88,"body":"I love DSLRs and"},{"speaker":"Matthew White","startTime":2972.13,"endTime":2975.88,"body":"I have for years and if you have"},{"speaker":"Matthew White","startTime":2975.88,"endTime":2980.11,"body":"the budget get one you know I'm"},{"speaker":"Matthew White","startTime":2975.88,"endTime":2980.11,"body":"my webcam I don't know if you"},{"speaker":"Matthew White","startTime":2980.11,"endTime":2985.06,"body":"can tell right now it's on a"},{"speaker":"Matthew White","startTime":2980.11,"endTime":2985.06,"body":"DSLR and it you know it if"},{"speaker":"Matthew White","startTime":2985.06,"endTime":2987.82,"body":"you're shooting in a smaller"},{"speaker":"Matthew White","startTime":2985.06,"endTime":2987.82,"body":"space, and you want a little bit"},{"speaker":"Matthew White","startTime":2987.82,"endTime":2990.34,"body":"of depth of field which means"},{"speaker":"Matthew White","startTime":2987.82,"endTime":2990.34,"body":"you want to blur the background"},{"speaker":"Matthew White","startTime":2990.37,"endTime":2994.3,"body":"out a little bit aside from I"},{"speaker":"Matthew White","startTime":2990.37,"endTime":2994.3,"body":"know on on the iPhone, you can"},{"speaker":"Matthew White","startTime":2994.3,"endTime":2998.14,"body":"blur the background or things"},{"speaker":"Matthew White","startTime":2994.3,"endTime":2998.14,"body":"like that, but, you know, I like"},{"speaker":"Matthew White","startTime":2998.14,"endTime":3002.34,"body":"to say DSLR orders have really"},{"speaker":"Matthew White","startTime":2998.14,"endTime":3002.34,"body":"come down in price. And they're"},{"speaker":"Matthew White","startTime":3002.34,"endTime":3005.19,"body":"probably a ton out there. You"},{"speaker":"Matthew White","startTime":3002.34,"endTime":3005.19,"body":"can buy a used one. I buy"},{"speaker":"Matthew White","startTime":3005.19,"endTime":3010.68,"body":"refurbished equipment. Yeah, any"},{"speaker":"Matthew White","startTime":3005.19,"endTime":3010.68,"body":"any of that stuff is great. I"},{"speaker":"Matthew White","startTime":3010.68,"endTime":3014.16,"body":"don't think it's a must. But I"},{"speaker":"Matthew White","startTime":3010.68,"endTime":3014.16,"body":"also, you know, if you want to"},{"speaker":"Matthew White","startTime":3014.16,"endTime":3018.15,"body":"play around with it and see if"},{"speaker":"Matthew White","startTime":3014.16,"endTime":3018.15,"body":"you like it and give it a try, I"},{"speaker":"Matthew White","startTime":3018.15,"endTime":3020.67,"body":"would say go for it. Because"},{"speaker":"Matthew White","startTime":3018.15,"endTime":3020.67,"body":"it's all of this is more"},{"speaker":"Matthew White","startTime":3020.67,"endTime":3025.44,"body":"accessible now than it's ever"},{"speaker":"Matthew White","startTime":3020.67,"endTime":3025.44,"body":"been before. So give it a shot."},{"speaker":"Matthew White","startTime":3025.47,"endTime":3029.79,"body":"And as far as like lighting"},{"speaker":"Matthew White","startTime":3025.47,"endTime":3029.79,"body":"goes, I'm fortunate here I'm in"},{"speaker":"Matthew White","startTime":3029.79,"endTime":3033.45,"body":"the front room of my house is my"},{"speaker":"Matthew White","startTime":3029.79,"endTime":3033.45,"body":"studio side, a big picture"},{"speaker":"Matthew White","startTime":3033.45,"endTime":3037.86,"body":"window here. I have an overhead"},{"speaker":"Matthew White","startTime":3033.45,"endTime":3037.86,"body":"light that I don't have turned"},{"speaker":"Matthew White","startTime":3037.86,"endTime":3041.46,"body":"on right now. But it's my studio"},{"speaker":"Matthew White","startTime":3037.86,"endTime":3041.46,"body":"lighting for painting. Just"},{"speaker":"Matthew White","startTime":3041.46,"endTime":3046.74,"body":"nice. Even like daylight on my"},{"speaker":"Matthew White","startTime":3041.46,"endTime":3046.74,"body":"painting area. That's, that's"},{"speaker":"Matthew White","startTime":3046.74,"endTime":3052.44,"body":"good for filming. Yeah, so I"},{"speaker":"Matthew White","startTime":3046.74,"endTime":3052.44,"body":"mean, you can, the great thing"},{"speaker":"Matthew White","startTime":3052.44,"endTime":3056.1,"body":"is you can go on YouTube and"},{"speaker":"Matthew White","startTime":3052.44,"endTime":3056.1,"body":"say, simple video setup for you"},{"speaker":"Matthew White","startTime":3056.1,"endTime":3058.62,"body":"tubing, and there will be more"},{"speaker":"Matthew White","startTime":3056.1,"endTime":3058.62,"body":"information than you would ever"},{"speaker":"Matthew White","startTime":3058.62,"endTime":3062.31,"body":"know what to do. There. But"},{"speaker":"Matthew White","startTime":3058.62,"endTime":3062.31,"body":"yeah, things are more affordable"},{"speaker":"Matthew White","startTime":3062.31,"endTime":3065.25,"body":"than they've ever been. And"},{"speaker":"Matthew White","startTime":3062.31,"endTime":3065.25,"body":"there are so many options, too."},{"speaker":"Matthew White","startTime":3065.25,"endTime":3069.78,"body":"So great time to get into"},{"speaker":"Matthew White","startTime":3065.25,"endTime":3069.78,"body":"content creation. Absolutely."},{"speaker":"Laura Arango Baier","startTime":3069.81,"endTime":3072.33,"body":"Yeah. Yeah."},{"speaker":"Laura Arango Baier","startTime":3069.81,"endTime":3072.33,"body":"It's so funny, because like a"},{"speaker":"Laura Arango Baier","startTime":3072.33,"endTime":3075.18,"body":"lot of people they say like, oh,"},{"speaker":"Laura Arango Baier","startTime":3072.33,"endTime":3075.18,"body":"the best time to have started a"},{"speaker":"Laura Arango Baier","startTime":3075.18,"endTime":3077.49,"body":"YouTube was like 2008 or"},{"speaker":"Laura Arango Baier","startTime":3075.18,"endTime":3077.49,"body":"something. And then the other"},{"speaker":"Laura Arango Baier","startTime":3077.49,"endTime":3082.95,"body":"best time is now. Because, yeah,"},{"speaker":"Laura Arango Baier","startTime":3077.49,"endTime":3082.95,"body":"because I mean, 2008 was like"},{"speaker":"Laura Arango Baier","startTime":3082.95,"endTime":3085.95,"body":"when it was really starting up."},{"speaker":"Laura Arango Baier","startTime":3082.95,"endTime":3085.95,"body":"I remember, you know that time."},{"speaker":"Laura Arango Baier","startTime":3085.98,"endTime":3089.19,"body":"Yeah. But now it's like, oh, no,"},{"speaker":"Laura Arango Baier","startTime":3085.98,"endTime":3089.19,"body":"now it's one of the best times"},{"speaker":"Laura Arango Baier","startTime":3089.19,"endTime":3092.16,"body":"because there's so many more"},{"speaker":"Laura Arango Baier","startTime":3089.19,"endTime":3092.16,"body":"people who are putting"},{"speaker":"Laura Arango Baier","startTime":3092.16,"endTime":3094.5,"body":"themselves out on YouTube,"},{"speaker":"Laura Arango Baier","startTime":3092.16,"endTime":3094.5,"body":"because they're tired of the"},{"speaker":"Laura Arango Baier","startTime":3094.5,"endTime":3099.27,"body":"whole short format, type of"},{"speaker":"Laura Arango Baier","startTime":3094.5,"endTime":3099.27,"body":"situation going on on Instagram"},{"speaker":"Laura Arango Baier","startTime":3099.27,"endTime":3104.04,"body":"and Tiktok, where it's just like"},{"speaker":"Laura Arango Baier","startTime":3099.27,"endTime":3104.04,"body":"for people who have curious"},{"speaker":"Laura Arango Baier","startTime":3104.04,"endTime":3106.92,"body":"minds, and who want to like"},{"speaker":"Laura Arango Baier","startTime":3104.04,"endTime":3106.92,"body":"actually sit down and enjoy"},{"speaker":"Laura Arango Baier","startTime":3106.92,"endTime":3112.08,"body":"something. You YouTube is really"},{"speaker":"Laura Arango Baier","startTime":3106.92,"endTime":3112.08,"body":"the place to go also because"},{"speaker":"Laura Arango Baier","startTime":3112.08,"endTime":3114.78,"body":"like, for example, I don't know"},{"speaker":"Laura Arango Baier","startTime":3112.08,"endTime":3114.78,"body":"how you feel about this. But I"},{"speaker":"Laura Arango Baier","startTime":3114.78,"endTime":3119.1,"body":"think Netflix and like all of"},{"speaker":"Laura Arango Baier","startTime":3114.78,"endTime":3119.1,"body":"these streaming platforms, I"},{"speaker":"Laura Arango Baier","startTime":3119.1,"endTime":3122.01,"body":"feel like half the time, it's"},{"speaker":"Laura Arango Baier","startTime":3119.1,"endTime":3122.01,"body":"just full of nothing. You know,"},{"speaker":"Laura Arango Baier","startTime":3122.01,"endTime":3124.17,"body":"there's nothing to watch."},{"speaker":"Laura Arango Baier","startTime":3122.01,"endTime":3124.17,"body":"There's nothing interesting to"},{"speaker":"Laura Arango Baier","startTime":3124.17,"endTime":3127.23,"body":"see. So I've been opting out."},{"speaker":"Laura Arango Baier","startTime":3124.17,"endTime":3127.23,"body":"And watching like YouTube"},{"speaker":"Laura Arango Baier","startTime":3127.23,"endTime":3130.86,"body":"documentaries, or, you know,"},{"speaker":"Laura Arango Baier","startTime":3127.23,"endTime":3130.86,"body":"people explaining, like art"},{"speaker":"Laura Arango Baier","startTime":3130.86,"endTime":3133.32,"body":"history things are interesting"},{"speaker":"Laura Arango Baier","startTime":3130.86,"endTime":3133.32,"body":"things because like, it's like,"},{"speaker":"Laura Arango Baier","startTime":3134.13,"endTime":3137.01,"body":"it's stuff that's very niche."},{"speaker":"Laura Arango Baier","startTime":3134.13,"endTime":3137.01,"body":"Like you were saying there's a"},{"speaker":"Laura Arango Baier","startTime":3137.01,"endTime":3139.29,"body":"niche for everything. So you'll"},{"speaker":"Laura Arango Baier","startTime":3137.01,"endTime":3139.29,"body":"probably get even more"},{"speaker":"Laura Arango Baier","startTime":3139.29,"endTime":3142.26,"body":"information, hopefully from"},{"speaker":"Laura Arango Baier","startTime":3139.29,"endTime":3142.26,"body":"people who have researched a"},{"speaker":"Laura Arango Baier","startTime":3142.26,"endTime":3146.4,"body":"lot, of course. But yeah,"},{"speaker":"Laura Arango Baier","startTime":3142.26,"endTime":3146.4,"body":"there's definitely a much bigger"},{"speaker":"Laura Arango Baier","startTime":3146.88,"endTime":3149.46,"body":"market for that. I think there's"},{"speaker":"Laura Arango Baier","startTime":3146.88,"endTime":3149.46,"body":"also a statistic where it's"},{"speaker":"Laura Arango Baier","startTime":3149.46,"endTime":3153.36,"body":"like, the average person spends"},{"speaker":"Laura Arango Baier","startTime":3149.46,"endTime":3153.36,"body":"five hours on YouTube a week,"},{"speaker":"Laura Arango Baier","startTime":3153.57,"endTime":3157.44,"body":"which is a lot of time. If you"},{"speaker":"Laura Arango Baier","startTime":3153.57,"endTime":3157.44,"body":"add it up, you know, to like,"},{"speaker":"Laura Arango Baier","startTime":3157.92,"endTime":3160.35,"body":"oh, I have X number of"},{"speaker":"Laura Arango Baier","startTime":3157.92,"endTime":3160.35,"body":"subscribers, if each of them is"},{"speaker":"Laura Arango Baier","startTime":3160.35,"endTime":3167.46,"body":"watching five hours, my content"},{"speaker":"Laura Arango Baier","startTime":3160.35,"endTime":3167.46,"body":"a week. That's a lot. Yeah. So"},{"speaker":"Laura Arango Baier","startTime":3167.49,"endTime":3168.12,"body":"yeah, I"},{"speaker":"Matthew White","startTime":3168.12,"endTime":3171.09,"body":"think that's that"},{"speaker":"Matthew White","startTime":3168.12,"endTime":3171.09,"body":"it's a great point. And YouTube"},{"speaker":"Matthew White","startTime":3171.09,"endTime":3176.79,"body":"is more relevant now than it"},{"speaker":"Matthew White","startTime":3171.09,"endTime":3176.79,"body":"ever has been. And yeah, with"},{"speaker":"Matthew White","startTime":3176.79,"endTime":3182.1,"body":"the I really hope that YouTube"},{"speaker":"Matthew White","startTime":3176.79,"endTime":3182.1,"body":"continues to lean into their"},{"speaker":"Matthew White","startTime":3182.61,"endTime":3186.21,"body":"long form content, and not I"},{"speaker":"Matthew White","startTime":3182.61,"endTime":3186.21,"body":"know they do they have shorts,"},{"speaker":"Matthew White","startTime":3186.21,"endTime":3189.66,"body":"and they really want everyone to"},{"speaker":"Matthew White","startTime":3186.21,"endTime":3189.66,"body":"make shorts. And that's fine. I"},{"speaker":"Matthew White","startTime":3189.66,"endTime":3194.25,"body":"can see I see why they're doing"},{"speaker":"Matthew White","startTime":3189.66,"endTime":3194.25,"body":"that. But you know, to have a"},{"speaker":"Matthew White","startTime":3194.25,"endTime":3199.5,"body":"place where you can go, and"},{"speaker":"Matthew White","startTime":3194.25,"endTime":3199.5,"body":"really taking content with that"},{"speaker":"Matthew White","startTime":3199.5,"endTime":3204.39,"body":"amount of depth. I really hope"},{"speaker":"Matthew White","startTime":3199.5,"endTime":3204.39,"body":"that they they stick with that."},{"speaker":"Matthew White","startTime":3205.08,"endTime":3208.14,"body":"Not just for me selfishly in my"},{"speaker":"Matthew White","startTime":3205.08,"endTime":3208.14,"body":"business, but because that's the"},{"speaker":"Matthew White","startTime":3208.14,"endTime":3211.68,"body":"kind of stuff I like to watch,"},{"speaker":"Matthew White","startTime":3208.14,"endTime":3211.68,"body":"too. So, absolutely,"},{"speaker":"Laura Arango Baier","startTime":3211.68,"endTime":3213.6,"body":"yeah, I"},{"speaker":"Laura Arango Baier","startTime":3211.68,"endTime":3213.6,"body":"don't think it's gonna go like,"},{"speaker":"Laura Arango Baier","startTime":3213.9,"endTime":3217.59,"body":"anywhere. I think it's gonna"},{"speaker":"Laura Arango Baier","startTime":3213.9,"endTime":3217.59,"body":"stay, you know. And also, yeah,"},{"speaker":"Laura Arango Baier","startTime":3217.65,"endTime":3220.65,"body":"and also, I did hear that"},{"speaker":"Laura Arango Baier","startTime":3217.65,"endTime":3220.65,"body":"they're monetizing the little"},{"speaker":"Laura Arango Baier","startTime":3220.65,"endTime":3223.02,"body":"shorts as well. So that's"},{"speaker":"Laura Arango Baier","startTime":3220.65,"endTime":3223.02,"body":"something else that, you know,"},{"speaker":"Laura Arango Baier","startTime":3223.02,"endTime":3225.45,"body":"some people might want to"},{"speaker":"Laura Arango Baier","startTime":3223.02,"endTime":3225.45,"body":"consider if they are like,"},{"speaker":"Laura Arango Baier","startTime":3225.96,"endTime":3228.36,"body":"considering YouTube, although it"},{"speaker":"Laura Arango Baier","startTime":3225.96,"endTime":3228.36,"body":"does annoy me that the new"},{"speaker":"Laura Arango Baier","startTime":3228.36,"endTime":3231.42,"body":"monetization requires that you"},{"speaker":"Laura Arango Baier","startTime":3228.36,"endTime":3231.42,"body":"have X number of views on your"},{"speaker":"Laura Arango Baier","startTime":3231.42,"endTime":3231.9,"body":"shorts."},{"speaker":"Matthew White","startTime":3233.52,"endTime":3237.0,"body":"They always have"},{"speaker":"Matthew White","startTime":3233.52,"endTime":3237.0,"body":"a little, a little catch. You"},{"speaker":"Matthew White","startTime":3237.0,"endTime":3239.97,"body":"gotta get past this point. You"},{"speaker":"Matthew White","startTime":3237.0,"endTime":3239.97,"body":"know, exactly."},{"speaker":"Laura Arango Baier","startTime":3240.03,"endTime":3242.4,"body":"But I think"},{"speaker":"Laura Arango Baier","startTime":3240.03,"endTime":3242.4,"body":"they did reduce. I think they"},{"speaker":"Laura Arango Baier","startTime":3242.4,"endTime":3245.73,"body":"did reduce the other ones."},{"speaker":"Laura Arango Baier","startTime":3242.4,"endTime":3245.73,"body":"balance it out a bit, which is"},{"speaker":"Laura Arango Baier","startTime":3245.73,"endTime":3248.43,"body":"good, because I mean, I think"},{"speaker":"Laura Arango Baier","startTime":3245.73,"endTime":3248.43,"body":"it's supposed to be 1000 subs,"},{"speaker":"Laura Arango Baier","startTime":3248.88,"endTime":3254.16,"body":"and like 100,000 views or"},{"speaker":"Laura Arango Baier","startTime":3248.88,"endTime":3254.16,"body":"something or hours. I can't"},{"speaker":"Laura Arango Baier","startTime":3254.16,"endTime":3257.19,"body":"remember. But yeah, for anyone"},{"speaker":"Laura Arango Baier","startTime":3254.16,"endTime":3257.19,"body":"out there who wants to monetize?"},{"speaker":"Laura Arango Baier","startTime":3257.19,"endTime":3261.45,"body":"Definitely check that out and"},{"speaker":"Laura Arango Baier","startTime":3257.19,"endTime":3261.45,"body":"like, see what you need. And"},{"speaker":"Laura Arango Baier","startTime":3262.08,"endTime":3266.46,"body":"like you said, it takes time."},{"speaker":"Laura Arango Baier","startTime":3262.08,"endTime":3266.46,"body":"Yeah, probably triple quadruple"},{"speaker":"Laura Arango Baier","startTime":3266.46,"endTime":3271.62,"body":"the time that you would want. So"},{"speaker":"Laura Arango Baier","startTime":3266.46,"endTime":3271.62,"body":"yeah. So aside from your"},{"speaker":"Laura Arango Baier","startTime":3271.62,"endTime":3275.88,"body":"exciting up plein air in France,"},{"speaker":"Laura Arango Baier","startTime":3271.62,"endTime":3275.88,"body":"do you have any other stuff"},{"speaker":"Laura Arango Baier","startTime":3275.88,"endTime":3278.34,"body":"that's going on any cool"},{"speaker":"Laura Arango Baier","startTime":3275.88,"endTime":3278.34,"body":"workshops, projects that you'd"},{"speaker":"Laura Arango Baier","startTime":3278.34,"endTime":3278.91,"body":"like to mention?"},{"speaker":"Matthew White","startTime":3280.65,"endTime":3285.12,"body":"Um, that's my,"},{"speaker":"Matthew White","startTime":3280.65,"endTime":3285.12,"body":"that's my main one. Like I"},{"speaker":"Matthew White","startTime":3285.12,"endTime":3288.69,"body":"mentioned, I don't I'm not doing"},{"speaker":"Matthew White","startTime":3285.12,"endTime":3288.69,"body":"a lot in person at this point"},{"speaker":"Matthew White","startTime":3288.69,"endTime":3291.69,"body":"like I am. This next year. I'm"},{"speaker":"Matthew White","startTime":3288.69,"endTime":3291.69,"body":"branching out into that a little"},{"speaker":"Matthew White","startTime":3291.69,"endTime":3295.23,"body":"bit more and I'm excited. But"},{"speaker":"Matthew White","startTime":3291.69,"endTime":3295.23,"body":"you know, I have two young kids"},{"speaker":"Matthew White","startTime":3295.23,"endTime":3299.07,"body":"right now and my life is here at"},{"speaker":"Matthew White","startTime":3295.23,"endTime":3299.07,"body":"home. And that's how I like it"},{"speaker":"Matthew White","startTime":3299.07,"endTime":3303.51,"body":"to be a Um, but I am excited to"},{"speaker":"Matthew White","startTime":3299.07,"endTime":3303.51,"body":"head to France this year. I'm"},{"speaker":"Matthew White","startTime":3303.51,"endTime":3310.5,"body":"also going to South Korea and"},{"speaker":"Matthew White","startTime":3303.51,"endTime":3310.5,"body":"Japan on a, you know, on a trip"},{"speaker":"Matthew White","startTime":3310.5,"endTime":3313.83,"body":"with with my brother to do some"},{"speaker":"Matthew White","startTime":3310.5,"endTime":3313.83,"body":"painting and gather some photos,"},{"speaker":"Matthew White","startTime":3313.83,"endTime":3316.44,"body":"so I'm gonna have a lot of"},{"speaker":"Matthew White","startTime":3313.83,"endTime":3316.44,"body":"references and exciting things."},{"speaker":"Matthew White","startTime":3316.44,"endTime":3321.87,"body":"But yeah, I don't, I don't have"},{"speaker":"Matthew White","startTime":3316.44,"endTime":3321.87,"body":"a lot other than that if people"},{"speaker":"Matthew White","startTime":3321.87,"endTime":3325.44,"body":"are ever interested in in taking"},{"speaker":"Matthew White","startTime":3321.87,"endTime":3325.44,"body":"a look at what I offer as far as"},{"speaker":"Matthew White","startTime":3325.44,"endTime":3328.38,"body":"like teaching, if you are a"},{"speaker":"Matthew White","startTime":3325.44,"endTime":3328.38,"body":"watercolor student and you want"},{"speaker":"Matthew White","startTime":3328.38,"endTime":3331.8,"body":"to take a look, you can always"},{"speaker":"Matthew White","startTime":3328.38,"endTime":3331.8,"body":"visit my YouTube channel, you"},{"speaker":"Matthew White","startTime":3331.8,"endTime":3335.7,"body":"can always go to learn to paint"},{"speaker":"Matthew White","startTime":3331.8,"endTime":3335.7,"body":"watercolor.com That is my"},{"speaker":"Matthew White","startTime":3335.7,"endTime":3339.21,"body":"official teaching sites so you"},{"speaker":"Matthew White","startTime":3335.7,"endTime":3339.21,"body":"can check out my courses and"},{"speaker":"Matthew White","startTime":3339.21,"endTime":3344.04,"body":"things I offer there. Also, if"},{"speaker":"Matthew White","startTime":3339.21,"endTime":3344.04,"body":"you're just curious about"},{"speaker":"Matthew White","startTime":3344.31,"endTime":3349.02,"body":"monetizing your own knowledge,"},{"speaker":"Matthew White","startTime":3344.31,"endTime":3349.02,"body":"and seeing kind of how I do"},{"speaker":"Matthew White","startTime":3349.02,"endTime":3353.46,"body":"that, you can check out my"},{"speaker":"Matthew White","startTime":3349.02,"endTime":3353.46,"body":"website. I also have learn to"},{"speaker":"Matthew White","startTime":3353.46,"endTime":3358.68,"body":"paint watercolor.com/thriving"},{"speaker":"Matthew White","startTime":3353.46,"endTime":3358.68,"body":"artist and that I recap a little"},{"speaker":"Matthew White","startTime":3358.68,"endTime":3362.67,"body":"bit of what I talked about here"},{"speaker":"Matthew White","startTime":3358.68,"endTime":3362.67,"body":"today. And so if you're"},{"speaker":"Matthew White","startTime":3362.67,"endTime":3365.52,"body":"interested in that, you can"},{"speaker":"Matthew White","startTime":3362.67,"endTime":3365.52,"body":"always take a look. And check"},{"speaker":"Matthew White","startTime":3365.52,"endTime":3366.24,"body":"that out too."},{"speaker":"Laura Arango Baier","startTime":3366.93,"endTime":3370.83,"body":"Awesome."},{"speaker":"Laura Arango Baier","startTime":3366.93,"endTime":3370.83,"body":"Well, thank you so much, Matt. I"},{"speaker":"Laura Arango Baier","startTime":3370.83,"endTime":3376.11,"body":"am definitely inspired. Of"},{"speaker":"Laura Arango Baier","startTime":3370.83,"endTime":3376.11,"body":"course. Yeah, I hope everyone"},{"speaker":"Laura Arango Baier","startTime":3376.11,"endTime":3380.16,"body":"out there who's afraid of taking"},{"speaker":"Laura Arango Baier","startTime":3376.11,"endTime":3380.16,"body":"that leap. Just Just do it. You"},{"speaker":"Laura Arango Baier","startTime":3380.16,"endTime":3380.76,"body":"got this."},{"speaker":"Matthew White","startTime":3381.75,"endTime":3384.45,"body":"You got this. It"},{"speaker":"Matthew White","startTime":3381.75,"endTime":3384.45,"body":"might look a little different"},{"speaker":"Matthew White","startTime":3384.48,"endTime":3388.02,"body":"than you imagine and there's"},{"speaker":"Matthew White","startTime":3384.48,"endTime":3388.02,"body":"there'll be some ups and downs"},{"speaker":"Matthew White","startTime":3388.02,"endTime":3391.44,"body":"but man it's it's very life"},{"speaker":"Matthew White","startTime":3388.02,"endTime":3391.44,"body":"giving at the same time."},{"speaker":"Matthew White","startTime":3392.01,"endTime":3392.88,"body":"Absolutely."}]}