{"version":"1.0.0","segments":[{"speaker":"Aaron Schuerr","startTime":0.0,"endTime":6.66,"body":"My newsletter is"},{"speaker":"Aaron Schuerr","startTime":0.0,"endTime":6.66,"body":"gold, because it's a place so"},{"speaker":"Aaron Schuerr","startTime":6.66,"endTime":11.04,"body":"social media, you know,"},{"speaker":"Aaron Schuerr","startTime":6.66,"endTime":11.04,"body":"Instagram, Facebook, that's a"},{"speaker":"Aaron Schuerr","startTime":11.04,"endTime":13.68,"body":"great it's like the gateway"},{"speaker":"Aaron Schuerr","startTime":11.04,"endTime":13.68,"body":"drug. It"},{"speaker":"Johanna Spinks","startTime":13.68,"endTime":16.26,"body":"is very useful,"},{"speaker":"Johanna Spinks","startTime":13.68,"endTime":16.26,"body":"I mean, in terms of marketing"},{"speaker":"Johanna Spinks","startTime":16.26,"endTime":20.84,"body":"and your brand. And there's"},{"speaker":"Johanna Spinks","startTime":16.26,"endTime":20.84,"body":"never been an easier time to get"},{"speaker":"Johanna Spinks","startTime":20.84,"endTime":24.98,"body":"your artwork in front of"},{"speaker":"Johanna Spinks","startTime":20.84,"endTime":24.98,"body":"eyeballs. If your aim is to sell"},{"speaker":"Johanna Spinks","startTime":24.98,"endTime":26.06,"body":"your art, you"},{"speaker":"Matthew White","startTime":26.06,"endTime":28.58,"body":"could put a lot"},{"speaker":"Matthew White","startTime":26.06,"endTime":28.58,"body":"of content out on Instagram or"},{"speaker":"Matthew White","startTime":28.58,"endTime":32.18,"body":"Tiktok or or even YouTube. But"},{"speaker":"Matthew White","startTime":28.58,"endTime":32.18,"body":"if you're not capturing that"},{"speaker":"Matthew White","startTime":32.18,"endTime":37.82,"body":"audience and trying to start an"},{"speaker":"Matthew White","startTime":32.18,"endTime":37.82,"body":"engaged email list, you're"},{"speaker":"Matthew White","startTime":37.82,"endTime":38.78,"body":"really missing out."},{"speaker":"Laura Arango Baier","startTime":38.96,"endTime":41.26,"body":"Welcome to"},{"speaker":"Laura Arango Baier","startTime":38.96,"endTime":41.26,"body":"the BoldBrush show, where we"},{"speaker":"Laura Arango Baier","startTime":41.26,"endTime":45.04,"body":"believe that fortune favors a"},{"speaker":"Laura Arango Baier","startTime":41.26,"endTime":45.04,"body":"bold brush. My name is Laura"},{"speaker":"Laura Arango Baier","startTime":45.04,"endTime":48.16,"body":"Arango Baier, and I'm your host."},{"speaker":"Laura Arango Baier","startTime":45.04,"endTime":48.16,"body":"For those of you who are new to"},{"speaker":"Laura Arango Baier","startTime":48.16,"endTime":50.98,"body":"the podcast, we are a podcast"},{"speaker":"Laura Arango Baier","startTime":48.16,"endTime":50.98,"body":"that covers art marketing"},{"speaker":"Laura Arango Baier","startTime":50.98,"endTime":53.92,"body":"techniques and all sorts of"},{"speaker":"Laura Arango Baier","startTime":50.98,"endTime":53.92,"body":"business tips specifically to"},{"speaker":"Laura Arango Baier","startTime":53.92,"endTime":56.5,"body":"help artists learn to better"},{"speaker":"Laura Arango Baier","startTime":53.92,"endTime":56.5,"body":"sell their work. We interview"},{"speaker":"Laura Arango Baier","startTime":56.5,"endTime":59.56,"body":"artists at all stages their"},{"speaker":"Laura Arango Baier","startTime":56.5,"endTime":59.56,"body":"careers, as well as others we're"},{"speaker":"Laura Arango Baier","startTime":59.56,"endTime":61.8,"body":"in careers tied to the art"},{"speaker":"Laura Arango Baier","startTime":59.56,"endTime":61.8,"body":"world. In order to hear their"},{"speaker":"Laura Arango Baier","startTime":61.8,"endTime":65.34,"body":"advice and insights. For this"},{"speaker":"Laura Arango Baier","startTime":61.8,"endTime":65.34,"body":"episode, we compiled insights"},{"speaker":"Laura Arango Baier","startTime":65.34,"endTime":68.34,"body":"from artists on the benefits of"},{"speaker":"Laura Arango Baier","startTime":65.34,"endTime":68.34,"body":"having and maintaining an email"},{"speaker":"Laura Arango Baier","startTime":68.34,"endTime":71.88,"body":"newsletter. 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You'll"},{"speaker":"Laura Arango Baier","startTime":74.7,"endTime":78.06,"body":"hear tips on how newsletters can"},{"speaker":"Laura Arango Baier","startTime":78.06,"endTime":80.9,"body":"be used to promote new artwork,"},{"speaker":"Laura Arango Baier","startTime":78.06,"endTime":80.9,"body":"offer exclusive content and"},{"speaker":"Laura Arango Baier","startTime":80.9,"endTime":83.36,"body":"build a dedicated community"},{"speaker":"Laura Arango Baier","startTime":80.9,"endTime":83.36,"body":"outside of social media"},{"speaker":"Laura Arango Baier","startTime":83.36,"endTime":86.66,"body":"platforms. They also discuss the"},{"speaker":"Laura Arango Baier","startTime":83.36,"endTime":86.66,"body":"advantages of owning your own"},{"speaker":"Laura Arango Baier","startTime":86.66,"endTime":88.7,"body":"contact list and share"},{"speaker":"Laura Arango Baier","startTime":86.66,"endTime":88.7,"body":"strategies for keeping"},{"speaker":"Laura Arango Baier","startTime":88.7,"endTime":91.22,"body":"subscribers interested, such as"},{"speaker":"Laura Arango Baier","startTime":88.7,"endTime":91.22,"body":"sharing behind the scenes"},{"speaker":"Laura Arango Baier","startTime":91.22,"endTime":94.88,"body":"stories or exclusive previews."},{"speaker":"Laura Arango Baier","startTime":91.22,"endTime":94.88,"body":"Tune in to learn why investing"},{"speaker":"Laura Arango Baier","startTime":94.88,"endTime":98.0,"body":"time in a newsletter can lead to"},{"speaker":"Laura Arango Baier","startTime":94.88,"endTime":98.0,"body":"long term success and growth for"},{"speaker":"Laura Arango Baier","startTime":98.0,"endTime":98.72,"body":"your art career."},{"speaker":"Aaron Schuerr","startTime":99.92,"endTime":103.66,"body":"I had this idea"},{"speaker":"Aaron Schuerr","startTime":99.92,"endTime":103.66,"body":"that, when I was going into it,"},{"speaker":"Aaron Schuerr","startTime":103.66,"endTime":107.74,"body":"that everybody else had the"},{"speaker":"Aaron Schuerr","startTime":103.66,"endTime":107.74,"body":"manual, you know, they how to be"},{"speaker":"Aaron Schuerr","startTime":107.74,"endTime":111.88,"body":"the artist manual of some kind."},{"speaker":"Aaron Schuerr","startTime":107.74,"endTime":111.88,"body":"And I always felt like I was the"},{"speaker":"Aaron Schuerr","startTime":111.88,"endTime":115.18,"body":"only one that didn't have it."},{"speaker":"Aaron Schuerr","startTime":111.88,"endTime":115.18,"body":"And then you start talking to"},{"speaker":"Aaron Schuerr","startTime":115.18,"endTime":120.12,"body":"other artists and realize that"},{"speaker":"Aaron Schuerr","startTime":115.18,"endTime":120.12,"body":"everybody feels like that. So"},{"speaker":"Aaron Schuerr","startTime":122.04,"endTime":126.96,"body":"one don't feel like you need to"},{"speaker":"Aaron Schuerr","startTime":122.04,"endTime":126.96,"body":"have everything figured out and"},{"speaker":"Aaron Schuerr","startTime":126.96,"endTime":133.26,"body":"together. It's always a learning"},{"speaker":"Aaron Schuerr","startTime":126.96,"endTime":133.26,"body":"process. I'm still I've been"},{"speaker":"Aaron Schuerr","startTime":133.26,"endTime":137.34,"body":"added a while, and I still feel"},{"speaker":"Aaron Schuerr","startTime":133.26,"endTime":137.34,"body":"like there's so many areas that"},{"speaker":"Aaron Schuerr","startTime":137.34,"endTime":143.18,"body":"I can streamline things or learn"},{"speaker":"Aaron Schuerr","startTime":137.34,"endTime":143.18,"body":"whether it's on the financial"},{"speaker":"Aaron Schuerr","startTime":143.18,"endTime":151.4,"body":"side or it's on the the"},{"speaker":"Aaron Schuerr","startTime":143.18,"endTime":151.4,"body":"improving as an artist, I would"},{"speaker":"Aaron Schuerr","startTime":151.4,"endTime":154.04,"body":"say one really, really important"},{"speaker":"Aaron Schuerr","startTime":151.4,"endTime":154.04,"body":"thing that I would tell my"},{"speaker":"Aaron Schuerr","startTime":154.04,"endTime":160.72,"body":"younger self is keep track of"},{"speaker":"Aaron Schuerr","startTime":154.04,"endTime":160.72,"body":"Your collectors and the people"},{"speaker":"Aaron Schuerr","startTime":160.72,"endTime":168.1,"body":"that you interact with. I was"},{"speaker":"Aaron Schuerr","startTime":160.72,"endTime":168.1,"body":"not good at doing that. You"},{"speaker":"Aaron Schuerr","startTime":168.1,"endTime":172.84,"body":"know, one of my early on, one of"},{"speaker":"Aaron Schuerr","startTime":168.1,"endTime":172.84,"body":"the the things that really"},{"speaker":"Aaron Schuerr","startTime":172.84,"endTime":178.42,"body":"helped my career, was the CM"},{"speaker":"Aaron Schuerr","startTime":172.84,"endTime":178.42,"body":"Russell exhibit. It was a week"},{"speaker":"Aaron Schuerr","startTime":178.9,"endTime":184.74,"body":"up in Great Falls, Montana, that"},{"speaker":"Aaron Schuerr","startTime":178.9,"endTime":184.74,"body":"a hotel was converted into"},{"speaker":"Aaron Schuerr","startTime":184.74,"endTime":188.7,"body":"gallery spaces, and so it got my"},{"speaker":"Aaron Schuerr","startTime":184.74,"endTime":188.7,"body":"work out there in a way that I"},{"speaker":"Aaron Schuerr","startTime":188.7,"endTime":193.26,"body":"hadn't been out there before."},{"speaker":"Aaron Schuerr","startTime":188.7,"endTime":193.26,"body":"And so I and it also got me"},{"speaker":"Aaron Schuerr","startTime":193.26,"endTime":197.52,"body":"direct sales, and I didn't"},{"speaker":"Aaron Schuerr","startTime":193.26,"endTime":197.52,"body":"really keep track of those"},{"speaker":"Aaron Schuerr","startTime":197.52,"endTime":201.56,"body":"people back then, and I think"},{"speaker":"Aaron Schuerr","startTime":197.52,"endTime":201.56,"body":"that was a major missed"},{"speaker":"Aaron Schuerr","startTime":201.56,"endTime":205.88,"body":"opportunity. I'm still"},{"speaker":"Aaron Schuerr","startTime":201.56,"endTime":205.88,"body":"struggling with this. I'm"},{"speaker":"Aaron Schuerr","startTime":205.88,"endTime":214.1,"body":"getting better, but so like for"},{"speaker":"Aaron Schuerr","startTime":205.88,"endTime":214.1,"body":"me now, my newsletter is gold,"},{"speaker":"Aaron Schuerr","startTime":215.24,"endTime":219.56,"body":"because it's a place so social"},{"speaker":"Aaron Schuerr","startTime":215.24,"endTime":219.56,"body":"media, you know, Instagram,"},{"speaker":"Aaron Schuerr","startTime":219.62,"endTime":226.54,"body":"Facebook, that's a great it's"},{"speaker":"Aaron Schuerr","startTime":219.62,"endTime":226.54,"body":"like the gateway drug. Your work"},{"speaker":"Aaron Schuerr","startTime":226.54,"endTime":230.86,"body":"gets out there, and it's fun to"},{"speaker":"Aaron Schuerr","startTime":226.54,"endTime":230.86,"body":"have that kind of instant"},{"speaker":"Aaron Schuerr","startTime":230.86,"endTime":238.3,"body":"response, whether it's to a"},{"speaker":"Aaron Schuerr","startTime":230.86,"endTime":238.3,"body":"painting or real or but I I'm"},{"speaker":"Aaron Schuerr","startTime":238.78,"endTime":243.9,"body":"I've only made sporadic sales"},{"speaker":"Aaron Schuerr","startTime":238.78,"endTime":243.9,"body":"through social media, but"},{"speaker":"Aaron Schuerr","startTime":243.9,"endTime":249.06,"body":"getting people over to my"},{"speaker":"Aaron Schuerr","startTime":243.9,"endTime":249.06,"body":"newsletter where I people are"},{"speaker":"Aaron Schuerr","startTime":249.06,"endTime":253.2,"body":"choosing to open the emails. You"},{"speaker":"Aaron Schuerr","startTime":249.06,"endTime":253.2,"body":"know, it's their choice I send"},{"speaker":"Aaron Schuerr","startTime":253.2,"endTime":256.56,"body":"out the emails, their choice to"},{"speaker":"Aaron Schuerr","startTime":253.2,"endTime":256.56,"body":"open it, versus Instagram, where"},{"speaker":"Aaron Schuerr","startTime":256.56,"endTime":259.98,"body":"they're just they're scrolling"},{"speaker":"Aaron Schuerr","startTime":256.56,"endTime":259.98,"body":"and maybe it catches their eye,"},{"speaker":"Aaron Schuerr","startTime":261.66,"endTime":264.14,"body":"and so they're choosing to read"},{"speaker":"Aaron Schuerr","startTime":261.66,"endTime":264.14,"body":"it, so that means they're"},{"speaker":"Aaron Schuerr","startTime":264.14,"endTime":271.46,"body":"actually following you. And so"},{"speaker":"Aaron Schuerr","startTime":264.14,"endTime":271.46,"body":"since the pandemic, that kind of"},{"speaker":"Aaron Schuerr","startTime":271.46,"endTime":275.54,"body":"direct relationship has been"},{"speaker":"Aaron Schuerr","startTime":271.46,"endTime":275.54,"body":"really, really important to"},{"speaker":"Aaron Schuerr","startTime":276.26,"endTime":280.54,"body":"keeping it's it's galleries are"},{"speaker":"Aaron Schuerr","startTime":276.26,"endTime":280.54,"body":"still very, very important"},{"speaker":"Aaron Schuerr","startTime":280.54,"endTime":284.8,"body":"having really good relationships"},{"speaker":"Aaron Schuerr","startTime":280.54,"endTime":284.8,"body":"with my galleries, making sure"},{"speaker":"Aaron Schuerr","startTime":284.8,"endTime":287.92,"body":"that I'm communicating with my"},{"speaker":"Aaron Schuerr","startTime":284.8,"endTime":287.92,"body":"galleries, keeping them supplied"},{"speaker":"Aaron Schuerr","startTime":287.92,"endTime":293.62,"body":"with work, is really, really"},{"speaker":"Aaron Schuerr","startTime":287.92,"endTime":293.62,"body":"important. Because for me, like"},{"speaker":"Aaron Schuerr","startTime":293.62,"endTime":297.34,"body":"the galleries are places where"},{"speaker":"Aaron Schuerr","startTime":293.62,"endTime":297.34,"body":"you know, like, behind you is a"},{"speaker":"Aaron Schuerr","startTime":297.34,"endTime":301.32,"body":"large painting that's. That's"},{"speaker":"Aaron Schuerr","startTime":297.34,"endTime":301.32,"body":"something that would go in a"},{"speaker":"Aaron Schuerr","startTime":301.32,"endTime":306.78,"body":"gallery. They're better able to"},{"speaker":"Aaron Schuerr","startTime":301.32,"endTime":306.78,"body":"handle work like that. But, you"},{"speaker":"Aaron Schuerr","startTime":306.78,"endTime":309.9,"body":"know, sometimes doing little,"},{"speaker":"Aaron Schuerr","startTime":306.78,"endTime":309.9,"body":"I've done a number of fun"},{"speaker":"Aaron Schuerr","startTime":309.9,"endTime":314.1,"body":"projects that I've shared with"},{"speaker":"Aaron Schuerr","startTime":309.9,"endTime":314.1,"body":"my newsletter subscribers,"},{"speaker":"Aaron Schuerr","startTime":314.1,"endTime":320.34,"body":"usually with smaller paintings"},{"speaker":"Aaron Schuerr","startTime":314.1,"endTime":320.34,"body":"that kind of augment the gallery"},{"speaker":"Aaron Schuerr","startTime":320.82,"endTime":325.76,"body":"sales. And make things a little"},{"speaker":"Aaron Schuerr","startTime":320.82,"endTime":325.76,"body":"bit more stable."},{"speaker":"Kathie Odom","startTime":326.42,"endTime":329.78,"body":"I would say that"},{"speaker":"Kathie Odom","startTime":326.42,"endTime":329.78,"body":"when we did start thinking in"},{"speaker":"Kathie Odom","startTime":329.78,"endTime":338.0,"body":"that way of marketing, something"},{"speaker":"Kathie Odom","startTime":329.78,"endTime":338.0,"body":"that was just resound in me was"},{"speaker":"Kathie Odom","startTime":338.06,"endTime":347.92,"body":"it's got to be about the art,"},{"speaker":"Kathie Odom","startTime":338.06,"endTime":347.92,"body":"not just a unique way of showing"},{"speaker":"Kathie Odom","startTime":347.92,"endTime":352.54,"body":"the art. 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They've been great ones."},{"speaker":"Kathie Odom","startTime":370.56,"endTime":378.84,"body":"And I would say Faso has been a"},{"speaker":"Kathie Odom","startTime":370.56,"endTime":378.84,"body":"gift to us, and the fact that it"},{"speaker":"Kathie Odom","startTime":378.9,"endTime":383.3,"body":"offers, I would say the best"},{"speaker":"Kathie Odom","startTime":378.9,"endTime":383.3,"body":"marketing thing we have done,"},{"speaker":"Kathie Odom","startTime":383.3,"endTime":387.62,"body":"which is totally buddy putting"},{"speaker":"Kathie Odom","startTime":383.3,"endTime":387.62,"body":"it together, has been the"},{"speaker":"Kathie Odom","startTime":387.62,"endTime":393.02,"body":"newsletter connection on our"},{"speaker":"Kathie Odom","startTime":387.62,"endTime":393.02,"body":"website, which is our Faso"},{"speaker":"Kathie Odom","startTime":393.02,"endTime":397.76,"body":"website, and I know that that's"},{"speaker":"Kathie Odom","startTime":393.02,"endTime":397.76,"body":"who I'm talking to right now,"},{"speaker":"Kathie Odom","startTime":397.76,"endTime":404.62,"body":"but I would say this to anybody"},{"speaker":"Kathie Odom","startTime":397.76,"endTime":404.62,"body":"that that was a tool that has"},{"speaker":"Kathie Odom","startTime":404.62,"endTime":409.12,"body":"gone out. We've done a"},{"speaker":"Kathie Odom","startTime":404.62,"endTime":409.12,"body":"newsletter once a month for"},{"speaker":"Kathie Odom","startTime":409.12,"endTime":412.72,"body":"about eight years. For eight"},{"speaker":"Kathie Odom","startTime":409.12,"endTime":412.72,"body":"years, it happens at the"},{"speaker":"Kathie Odom","startTime":412.72,"endTime":416.86,"body":"beginning of the month,"},{"speaker":"Kathie Odom","startTime":412.72,"endTime":416.86,"body":"sometimes a couple of days late,"},{"speaker":"Kathie Odom","startTime":417.16,"endTime":420.34,"body":"but I've never seen somebody"},{"speaker":"Kathie Odom","startTime":417.16,"endTime":420.34,"body":"stay on something like buddy"},{"speaker":"Kathie Odom","startTime":420.34,"endTime":425.82,"body":"has, and it's all about what's"},{"speaker":"Kathie Odom","startTime":420.34,"endTime":425.82,"body":"happening. Now, you know, what"},{"speaker":"Kathie Odom","startTime":425.82,"endTime":432.36,"body":"workshops are we? Am I teaching?"},{"speaker":"Kathie Odom","startTime":425.82,"endTime":432.36,"body":"What trips are we going on? What"},{"speaker":"Kathie Odom","startTime":432.36,"endTime":437.1,"body":"where are we? What have I been"},{"speaker":"Kathie Odom","startTime":432.36,"endTime":437.1,"body":"painting lately? And that has"},{"speaker":"Kathie Odom","startTime":437.1,"endTime":442.94,"body":"been probably one of the best"},{"speaker":"Kathie Odom","startTime":437.1,"endTime":442.94,"body":"marketing tool. It's definitely,"},{"speaker":"Kathie Odom","startTime":442.94,"endTime":443.3,"body":"yeah,"},{"speaker":"Buddy Odom","startTime":443.3,"endTime":446.36,"body":"way to go. Faso,"},{"speaker":"Buddy Odom","startTime":443.3,"endTime":446.36,"body":"wait, way to go. But it is."},{"speaker":"Buddy Odom","startTime":446.36,"endTime":449.9,"body":"Anyone listening, I'm telling"},{"speaker":"Buddy Odom","startTime":446.36,"endTime":449.9,"body":"you, start a newsletter. You"},{"speaker":"Buddy Odom","startTime":449.9,"endTime":454.04,"body":"know, the best time to plan a"},{"speaker":"Buddy Odom","startTime":449.9,"endTime":454.04,"body":"Sequoia is once heard was like"},{"speaker":"Buddy Odom","startTime":454.1,"endTime":458.6,"body":"800 years ago. The second time,"},{"speaker":"Buddy Odom","startTime":454.1,"endTime":458.6,"body":"the second best time to plan a"},{"speaker":"Buddy Odom","startTime":458.6,"endTime":462.4,"body":"Sequoia is today. So you start"},{"speaker":"Buddy Odom","startTime":458.6,"endTime":462.4,"body":"something that's gone. We've"},{"speaker":"Buddy Odom","startTime":462.4,"endTime":466.36,"body":"gone eight years at this every"},{"speaker":"Buddy Odom","startTime":462.4,"endTime":466.36,"body":"month, and it's not too much by"},{"speaker":"Buddy Odom","startTime":467.02,"endTime":469.9,"body":"you know, it's we have done it"},{"speaker":"Buddy Odom","startTime":467.02,"endTime":469.9,"body":"every two or three weeks or one"},{"speaker":"Buddy Odom","startTime":469.9,"endTime":473.26,"body":"week, and we haven't skipped"},{"speaker":"Buddy Odom","startTime":469.9,"endTime":473.26,"body":"times. We've just stayed steady."},{"speaker":"Buddy Odom","startTime":473.32,"endTime":478.9,"body":"And her her following has grown"},{"speaker":"Buddy Odom","startTime":473.32,"endTime":478.9,"body":"over eight years all by itself."},{"speaker":"Buddy Odom","startTime":479.38,"endTime":481.98,"body":"And people subscribe to the"},{"speaker":"Buddy Odom","startTime":479.38,"endTime":481.98,"body":"newsletter. Hopefully the"},{"speaker":"Buddy Odom","startTime":481.98,"endTime":484.32,"body":"paintings had a little"},{"speaker":"Buddy Odom","startTime":481.98,"endTime":484.32,"body":"something, had nothing to do"},{"speaker":"Buddy Odom","startTime":484.32,"endTime":487.86,"body":"with it whatsoever, because it's"},{"speaker":"Buddy Odom","startTime":484.32,"endTime":487.86,"body":"a full circle to what she's"},{"speaker":"Buddy Odom","startTime":487.86,"endTime":490.92,"body":"really full circle to what she's"},{"speaker":"Buddy Odom","startTime":487.86,"endTime":490.92,"body":"really saying is it's about the"},{"speaker":"Buddy Odom","startTime":490.92,"endTime":493.98,"body":"art and we and of course,"},{"speaker":"Buddy Odom","startTime":490.92,"endTime":493.98,"body":"there's an artist behind the"},{"speaker":"Buddy Odom","startTime":493.98,"endTime":497.04,"body":"art, but you lead with the"},{"speaker":"Buddy Odom","startTime":493.98,"endTime":497.04,"body":"beauty, and then you find out"},{"speaker":"Buddy Odom","startTime":497.04,"endTime":500.54,"body":"who's, you know, busy creating"},{"speaker":"Buddy Odom","startTime":497.04,"endTime":500.54,"body":"that, and how she goes about it,"},{"speaker":"Buddy Odom","startTime":500.54,"endTime":503.66,"body":"and you become very intrigued"},{"speaker":"Buddy Odom","startTime":500.54,"endTime":503.66,"body":"with that. But if you're not"},{"speaker":"Buddy Odom","startTime":503.66,"endTime":506.3,"body":"hooked on the art, I mean, how"},{"speaker":"Buddy Odom","startTime":503.66,"endTime":506.3,"body":"are you going to get hooked on"},{"speaker":"Buddy Odom","startTime":506.3,"endTime":509.24,"body":"creating something that you"},{"speaker":"Buddy Odom","startTime":506.3,"endTime":509.24,"body":"don't care about? So yeah, it's"},{"speaker":"Buddy Odom","startTime":509.24,"endTime":515.54,"body":"about travels and workshops and"},{"speaker":"Buddy Odom","startTime":509.24,"endTime":515.54,"body":"and galleries and new release"},{"speaker":"Buddy Odom","startTime":515.72,"endTime":517.1,"body":"paintings. And if that"},{"speaker":"Matthew White","startTime":517.099,"endTime":521.439,"body":"is a goal that"},{"speaker":"Matthew White","startTime":517.099,"endTime":521.439,"body":"you have, it takes time. You"},{"speaker":"Matthew White","startTime":521.439,"endTime":524.679,"body":"know, it really does. And if"},{"speaker":"Matthew White","startTime":521.439,"endTime":524.679,"body":"that is your main goal, you're"},{"speaker":"Matthew White","startTime":524.679,"endTime":527.799,"body":"probably going to get really"},{"speaker":"Matthew White","startTime":524.679,"endTime":527.799,"body":"frustrated because it doesn't"},{"speaker":"Matthew White","startTime":527.799,"endTime":530.799,"body":"happen quickly. You know, some"},{"speaker":"Matthew White","startTime":527.799,"endTime":530.799,"body":"people, it might happen faster"},{"speaker":"Matthew White","startTime":530.799,"endTime":534.579,"body":"for some people, but for me, it"},{"speaker":"Matthew White","startTime":530.799,"endTime":534.579,"body":"was showing up consistently,"},{"speaker":"Matthew White","startTime":534.639,"endTime":538.479,"body":"every week, not missing a week"},{"speaker":"Matthew White","startTime":534.639,"endTime":538.479,"body":"for, you know, two or three"},{"speaker":"Matthew White","startTime":538.479,"endTime":544.259,"body":"years before you can see larger"},{"speaker":"Matthew White","startTime":538.479,"endTime":544.259,"body":"numbers like that. I wanted to"},{"speaker":"Matthew White","startTime":544.259,"endTime":548.219,"body":"add one more thing about the"},{"speaker":"Matthew White","startTime":544.259,"endTime":548.219,"body":"email list, because that's what"},{"speaker":"Matthew White","startTime":548.219,"endTime":554.039,"body":"I tell other artists all the"},{"speaker":"Matthew White","startTime":548.219,"endTime":554.039,"body":"time, is that right now, at a"},{"speaker":"Matthew White","startTime":554.039,"endTime":558.239,"body":"time when there is so much going"},{"speaker":"Matthew White","startTime":554.039,"endTime":558.239,"body":"on with social media and"},{"speaker":"Matthew White","startTime":558.239,"endTime":564.559,"body":"platforms are changing,"},{"speaker":"Matthew White","startTime":558.239,"endTime":564.559,"body":"algorithms are changing Tiktok"},{"speaker":"Matthew White","startTime":564.739,"endTime":569.299,"body":"or Twitter changes to x"},{"speaker":"Matthew White","startTime":564.739,"endTime":569.299,"body":"overnight, and everything is"},{"speaker":"Matthew White","startTime":569.299,"endTime":573.619,"body":"different over there now,"},{"speaker":"Matthew White","startTime":569.299,"endTime":573.619,"body":"Instagram favors reels now, and"},{"speaker":"Matthew White","startTime":573.619,"endTime":578.119,"body":"video even more so than a photo."},{"speaker":"Matthew White","startTime":573.619,"endTime":578.119,"body":"So we're constantly trying to"},{"speaker":"Matthew White","startTime":578.119,"endTime":582.939,"body":"regain our footing when it comes"},{"speaker":"Matthew White","startTime":578.119,"endTime":582.939,"body":"to social media. That's why,"},{"speaker":"Matthew White","startTime":583.059,"endTime":587.799,"body":"more than ever, an email list is"},{"speaker":"Matthew White","startTime":583.059,"endTime":587.799,"body":"so important. You own that"},{"speaker":"Matthew White","startTime":587.799,"endTime":593.559,"body":"audience and it you know the you"},{"speaker":"Matthew White","startTime":587.799,"endTime":593.559,"body":"could put a lot of content out"},{"speaker":"Matthew White","startTime":593.559,"endTime":597.099,"body":"on Instagram or tick tock or or"},{"speaker":"Matthew White","startTime":593.559,"endTime":597.099,"body":"even YouTube, but if you're not"},{"speaker":"Matthew White","startTime":597.099,"endTime":601.199,"body":"capturing that audience and"},{"speaker":"Matthew White","startTime":597.099,"endTime":601.199,"body":"trying to start. An engaged"},{"speaker":"Matthew White","startTime":601.199,"endTime":606.059,"body":"email list, you're really"},{"speaker":"Matthew White","startTime":601.199,"endTime":606.059,"body":"missing out, because things can"},{"speaker":"Matthew White","startTime":606.059,"endTime":610.139,"body":"change over time, but that email"},{"speaker":"Matthew White","startTime":606.059,"endTime":610.139,"body":"list is is more valuable to me"},{"speaker":"Matthew White","startTime":610.139,"endTime":615.119,"body":"than anything else. So I"},{"speaker":"Matthew White","startTime":610.139,"endTime":615.119,"body":"encourage anyone out there who"},{"speaker":"Matthew White","startTime":615.179,"endTime":618.779,"body":"even wants to sell their art or"},{"speaker":"Matthew White","startTime":615.179,"endTime":618.779,"body":"some type or if they want to"},{"speaker":"Matthew White","startTime":618.779,"endTime":621.119,"body":"have some product in the future,"},{"speaker":"Matthew White","startTime":618.779,"endTime":621.119,"body":"they don't even know what it is"},{"speaker":"Matthew White","startTime":621.119,"endTime":625.099,"body":"yet. When you're at an art show,"},{"speaker":"Matthew White","startTime":621.119,"endTime":625.099,"body":"put out your little book, say,"},{"speaker":"Matthew White","startTime":625.099,"endTime":629.059,"body":"sign up for my email list. When"},{"speaker":"Matthew White","startTime":625.099,"endTime":629.059,"body":"you put things on Instagram,"},{"speaker":"Matthew White","startTime":629.059,"endTime":632.659,"body":"when you put things on YouTube,"},{"speaker":"Matthew White","startTime":629.059,"endTime":632.659,"body":"try to promote people and give"},{"speaker":"Matthew White","startTime":632.659,"endTime":635.779,"body":"them a reason to sign up for"},{"speaker":"Matthew White","startTime":632.659,"endTime":635.779,"body":"your newsletter. If you just"},{"speaker":"Matthew White","startTime":635.779,"endTime":638.959,"body":"say, I have a newsletter, you"},{"speaker":"Matthew White","startTime":635.779,"endTime":638.959,"body":"know, nine out of 10 people"},{"speaker":"Matthew White","startTime":638.959,"endTime":641.739,"body":"aren't going to care, so give"},{"speaker":"Matthew White","startTime":638.959,"endTime":641.739,"body":"them, give them a great reason"},{"speaker":"Matthew White","startTime":641.739,"endTime":645.399,"body":"to sign up, because you"},{"speaker":"Matthew White","startTime":641.739,"endTime":645.399,"body":"collecting those names over the"},{"speaker":"Matthew White","startTime":645.399,"endTime":650.859,"body":"years is so valuable because"},{"speaker":"Matthew White","startTime":645.399,"endTime":650.859,"body":"your open rate and your emails"},{"speaker":"Matthew White","startTime":650.919,"endTime":654.459,"body":"is always going to be higher"},{"speaker":"Matthew White","startTime":650.919,"endTime":654.459,"body":"than the algorithm that feeds"},{"speaker":"Matthew White","startTime":654.459,"endTime":660.539,"body":"people your stuff on on, you"},{"speaker":"Matthew White","startTime":654.459,"endTime":660.539,"body":"know, Instagram or anything else"},{"speaker":"Matthew White","startTime":660.959,"endTime":662.039,"body":"you know, people"},{"speaker":"Otto Sturcke","startTime":662.4,"endTime":665.28,"body":"maybe have lost"},{"speaker":"Otto Sturcke","startTime":662.4,"endTime":665.28,"body":"the value of sending a postcard,"},{"speaker":"Otto Sturcke","startTime":665.28,"endTime":670.74,"body":"sending a letter to people, and"},{"speaker":"Otto Sturcke","startTime":665.28,"endTime":670.74,"body":"that helps out immensely. You"},{"speaker":"Otto Sturcke","startTime":670.74,"endTime":679.8,"body":"know, years ago, I taught, I"},{"speaker":"Otto Sturcke","startTime":670.74,"endTime":679.8,"body":"gave classes to Tom Kinney. Tom"},{"speaker":"Otto Sturcke","startTime":679.8,"endTime":685.7,"body":"Kinney is a voice of Spongebob,"},{"speaker":"Otto Sturcke","startTime":679.8,"endTime":685.7,"body":"and I gave art classes to his"},{"speaker":"Otto Sturcke","startTime":685.7,"endTime":688.7,"body":"son and his daughter, and to"},{"speaker":"Otto Sturcke","startTime":685.7,"endTime":688.7,"body":"this day, he still makes a"},{"speaker":"Otto Sturcke","startTime":688.7,"endTime":696.08,"body":"donation in my name to I think"},{"speaker":"Otto Sturcke","startTime":688.7,"endTime":696.08,"body":"it's if I remember quite well. I"},{"speaker":"Otto Sturcke","startTime":696.08,"endTime":699.38,"body":"think it's for cancer research."},{"speaker":"Otto Sturcke","startTime":696.08,"endTime":699.38,"body":"I'm trying to remember what it"},{"speaker":"Otto Sturcke","startTime":699.38,"endTime":702.46,"body":"is, but either way, I just think"},{"speaker":"Otto Sturcke","startTime":699.38,"endTime":702.46,"body":"it's so nice to be able to get,"},{"speaker":"Otto Sturcke","startTime":702.52,"endTime":705.4,"body":"every year, get, get a postcard,"},{"speaker":"Otto Sturcke","startTime":702.52,"endTime":705.4,"body":"you know, Christmas card from"},{"speaker":"Otto Sturcke","startTime":705.4,"endTime":710.86,"body":"that and, you know, it's like,"},{"speaker":"Otto Sturcke","startTime":705.4,"endTime":710.86,"body":"wow, okay, you know, I touch"},{"speaker":"Otto Sturcke","startTime":710.86,"endTime":713.08,"body":"somebody in that sense, you"},{"speaker":"Otto Sturcke","startTime":710.86,"endTime":713.08,"body":"know, where I was able to make a"},{"speaker":"Otto Sturcke","startTime":713.08,"endTime":719.44,"body":"little bit of a difference, and"},{"speaker":"Otto Sturcke","startTime":713.08,"endTime":719.44,"body":"so and so, I think postcards and"},{"speaker":"Otto Sturcke","startTime":719.44,"endTime":724.26,"body":"sending, so a message in the"},{"speaker":"Otto Sturcke","startTime":719.44,"endTime":724.26,"body":"mail. Old school is still very"},{"speaker":"Otto Sturcke","startTime":724.26,"endTime":730.62,"body":"valuable. It's, it's, it's"},{"speaker":"Otto Sturcke","startTime":724.26,"endTime":730.62,"body":"helped me anyway, and I, I, I,"},{"speaker":"Otto Sturcke","startTime":731.16,"endTime":735.9,"body":"I, I've been again, I keep using"},{"speaker":"Otto Sturcke","startTime":731.16,"endTime":735.9,"body":"that word fortunate, because,"},{"speaker":"Otto Sturcke","startTime":735.9,"endTime":738.6,"body":"yeah, I've been very fortunate"},{"speaker":"Otto Sturcke","startTime":735.9,"endTime":738.6,"body":"to have those connections so"},{"speaker":"Otto Sturcke","startTime":739.02,"endTime":742.64,"body":"and, but you gotta work from,"},{"speaker":"Otto Sturcke","startTime":739.02,"endTime":742.64,"body":"you gotta work from and, and,"},{"speaker":"Otto Sturcke","startTime":742.7,"endTime":748.58,"body":"and I think if, if you're"},{"speaker":"Otto Sturcke","startTime":742.7,"endTime":748.58,"body":"genuine in in what, in your"},{"speaker":"Otto Sturcke","startTime":748.58,"endTime":751.76,"body":"craft, and if you're you're"},{"speaker":"Otto Sturcke","startTime":748.58,"endTime":751.76,"body":"trying to be very genuine, the"},{"speaker":"Otto Sturcke","startTime":751.76,"endTime":756.02,"body":"communication that you're trying"},{"speaker":"Otto Sturcke","startTime":751.76,"endTime":756.02,"body":"to well, with the message you're"},{"speaker":"Otto Sturcke","startTime":756.02,"endTime":759.38,"body":"trying to convey is that, yes,"},{"speaker":"Otto Sturcke","startTime":756.02,"endTime":759.38,"body":"I'm, this is my artwork, and"},{"speaker":"Otto Sturcke","startTime":759.38,"endTime":762.1,"body":"this is what I'm trying to say,"},{"speaker":"Otto Sturcke","startTime":759.38,"endTime":762.1,"body":"and this Is what I'm trying to"},{"speaker":"Otto Sturcke","startTime":762.16,"endTime":765.58,"body":"do, you strike struggle,"},{"speaker":"Otto Sturcke","startTime":762.16,"endTime":765.58,"body":"conference, conversation and and"},{"speaker":"Otto Sturcke","startTime":765.58,"endTime":771.34,"body":"something, sometimes it turns"},{"speaker":"Otto Sturcke","startTime":765.58,"endTime":771.34,"body":"into, you know, what? I really"},{"speaker":"Otto Sturcke","startTime":771.34,"endTime":774.82,"body":"love that piece. I want to take"},{"speaker":"Otto Sturcke","startTime":771.34,"endTime":774.82,"body":"it with. So, you know, it's,"},{"speaker":"Otto Sturcke","startTime":774.82,"endTime":778.9,"body":"it's again, it's, it takes some"},{"speaker":"Otto Sturcke","startTime":774.82,"endTime":778.9,"body":"time, take some doing. And I"},{"speaker":"Otto Sturcke","startTime":778.9,"endTime":781.56,"body":"feel like, again, if you know,"},{"speaker":"Otto Sturcke","startTime":778.9,"endTime":781.56,"body":"just going back to this whole"},{"speaker":"Otto Sturcke","startTime":781.74,"endTime":786.66,"body":"social media, and what it is"},{"speaker":"Otto Sturcke","startTime":781.74,"endTime":786.66,"body":"that seems to be working for me"},{"speaker":"Otto Sturcke","startTime":786.66,"endTime":790.5,"body":"is again, the the the"},{"speaker":"Otto Sturcke","startTime":786.66,"endTime":790.5,"body":"connections that I make through"},{"speaker":"Otto Sturcke","startTime":791.4,"endTime":795.54,"body":"newsletters and and postcards"},{"speaker":"Otto Sturcke","startTime":791.4,"endTime":795.54,"body":"and and driving somewhere to see"},{"speaker":"Otto Sturcke","startTime":795.54,"endTime":798.9,"body":"somebody and just having lunch"},{"speaker":"Otto Sturcke","startTime":795.54,"endTime":798.9,"body":"or whatever it might be just,"},{"speaker":"Otto Sturcke","startTime":798.9,"endTime":802.94,"body":"You know, just talk about"},{"speaker":"Otto Sturcke","startTime":798.9,"endTime":802.94,"body":"something other than just art."},{"speaker":"Otto Sturcke","startTime":803.6,"endTime":803.84,"body":"Not"},{"speaker":"Steve Atkinson","startTime":803.84,"endTime":807.44,"body":"only did he"},{"speaker":"Steve Atkinson","startTime":803.84,"endTime":807.44,"body":"trade for food and some lodging,"},{"speaker":"Steve Atkinson","startTime":807.44,"endTime":811.88,"body":"but he also traded with a lot of"},{"speaker":"Steve Atkinson","startTime":807.44,"endTime":811.88,"body":"other artists. So Joanna not"},{"speaker":"Steve Atkinson","startTime":811.88,"endTime":816.44,"body":"only got a lot of his paintings,"},{"speaker":"Steve Atkinson","startTime":811.88,"endTime":816.44,"body":"but she got a lot of other"},{"speaker":"Steve Atkinson","startTime":817.16,"endTime":820.66,"body":"Impressionists who were just"},{"speaker":"Steve Atkinson","startTime":817.16,"endTime":820.66,"body":"starting out. So she did, she"},{"speaker":"Steve Atkinson","startTime":820.66,"endTime":824.56,"body":"did okay, but you know, she"},{"speaker":"Steve Atkinson","startTime":820.66,"endTime":824.56,"body":"didn't have to do that. No, but"},{"speaker":"Steve Atkinson","startTime":824.74,"endTime":828.16,"body":"yeah. And you know, it's kind of"},{"speaker":"Steve Atkinson","startTime":824.74,"endTime":828.16,"body":"the same way to this day, just"},{"speaker":"Steve Atkinson","startTime":828.16,"endTime":836.5,"body":"because so many artists have"},{"speaker":"Steve Atkinson","startTime":828.16,"endTime":836.5,"body":"gone down the abstract path. And"},{"speaker":"Steve Atkinson","startTime":836.92,"endTime":840.6,"body":"you know, for me, I don't"},{"speaker":"Steve Atkinson","startTime":836.92,"endTime":840.6,"body":"understand it. I would never"},{"speaker":"Steve Atkinson","startTime":840.6,"endTime":844.38,"body":"poo, poo it if someone loves it."},{"speaker":"Steve Atkinson","startTime":840.6,"endTime":844.38,"body":"But trying to be a"},{"speaker":"Steve Atkinson","startTime":844.38,"endTime":847.8,"body":"representational artist in this"},{"speaker":"Steve Atkinson","startTime":844.38,"endTime":847.8,"body":"day and age where you have to be"},{"speaker":"Steve Atkinson","startTime":847.8,"endTime":852.66,"body":"wild and really out there, it's"},{"speaker":"Steve Atkinson","startTime":847.8,"endTime":852.66,"body":"difficult. It's difficult to get"},{"speaker":"Steve Atkinson","startTime":852.66,"endTime":857.82,"body":"that underneath your you know,"},{"speaker":"Steve Atkinson","startTime":852.66,"endTime":857.82,"body":"they to get that traction. And"},{"speaker":"Steve Atkinson","startTime":857.82,"endTime":862.58,"body":"so one of the other things that"},{"speaker":"Steve Atkinson","startTime":857.82,"endTime":862.58,"body":"I will say as far as this being"},{"speaker":"Steve Atkinson","startTime":863.36,"endTime":870.26,"body":"relationship driven career and"},{"speaker":"Steve Atkinson","startTime":863.36,"endTime":870.26,"body":"that is, I've gotten into two of"},{"speaker":"Steve Atkinson","startTime":870.26,"endTime":873.92,"body":"my galleries, my main galleries,"},{"speaker":"Steve Atkinson","startTime":870.26,"endTime":873.92,"body":"actually, yeah, two of my main"},{"speaker":"Steve Atkinson","startTime":873.92,"endTime":880.46,"body":"galleries because I was in a"},{"speaker":"Steve Atkinson","startTime":873.92,"endTime":880.46,"body":"show, and the either the gallery"},{"speaker":"Steve Atkinson","startTime":880.46,"endTime":883.6,"body":"owner came up to me afterwards"},{"speaker":"Steve Atkinson","startTime":880.46,"endTime":883.6,"body":"and said, we'd love to represent"},{"speaker":"Steve Atkinson","startTime":883.6,"endTime":888.46,"body":"you. Or the judge came to me"},{"speaker":"Steve Atkinson","startTime":883.6,"endTime":888.46,"body":"afterwards and said, Would you"},{"speaker":"Steve Atkinson","startTime":888.46,"endTime":893.32,"body":"like to meet the Galler this"},{"speaker":"Steve Atkinson","startTime":888.46,"endTime":893.32,"body":"gallery owner that that that he"},{"speaker":"Steve Atkinson","startTime":893.32,"endTime":898.18,"body":"was in. And I said, Absolutely."},{"speaker":"Steve Atkinson","startTime":893.32,"endTime":898.18,"body":"And so I this was now before"},{"speaker":"Steve Atkinson","startTime":898.54,"endTime":901.68,"body":"they had, um. You know, all"},{"speaker":"Steve Atkinson","startTime":898.54,"endTime":901.68,"body":"these books that you could do,"},{"speaker":"Steve Atkinson","startTime":902.58,"endTime":907.56,"body":"this was a print on demand, and"},{"speaker":"Steve Atkinson","startTime":902.58,"endTime":907.56,"body":"so I did my portfolio as a as a"},{"speaker":"Steve Atkinson","startTime":907.92,"endTime":911.34,"body":"hard cover book, and I sent it"},{"speaker":"Steve Atkinson","startTime":907.92,"endTime":911.34,"body":"out to the gallery owner, and"},{"speaker":"Steve Atkinson","startTime":911.46,"endTime":916.02,"body":"that's how I got in. Just you do"},{"speaker":"Steve Atkinson","startTime":911.46,"endTime":916.02,"body":"your very best work, you stand"},{"speaker":"Steve Atkinson","startTime":916.02,"endTime":920.18,"body":"out from the crowd. You're not"},{"speaker":"Steve Atkinson","startTime":916.02,"endTime":920.18,"body":"afraid to you always gotta ask"},{"speaker":"Steve Atkinson","startTime":920.18,"endTime":923.6,"body":"for the sale. You know, that's"},{"speaker":"Steve Atkinson","startTime":920.18,"endTime":923.6,"body":"another big thing with trying to"},{"speaker":"Steve Atkinson","startTime":923.6,"endTime":928.64,"body":"make an impression and make"},{"speaker":"Steve Atkinson","startTime":923.6,"endTime":928.64,"body":"inroads into making a living as"},{"speaker":"Steve Atkinson","startTime":928.64,"endTime":932.48,"body":"an artist. Never be afraid to"},{"speaker":"Steve Atkinson","startTime":928.64,"endTime":932.48,"body":"ask for the sale. And when I"},{"speaker":"Steve Atkinson","startTime":932.48,"endTime":935.9,"body":"first started out, I never asked"},{"speaker":"Steve Atkinson","startTime":932.48,"endTime":935.9,"body":"for the sale. You know, if you"},{"speaker":"Steve Atkinson","startTime":935.9,"endTime":940.16,"body":"were looking at one of your"},{"speaker":"Steve Atkinson","startTime":935.9,"endTime":940.16,"body":"pieces of art in a show and"},{"speaker":"Steve Atkinson","startTime":940.16,"endTime":943.06,"body":"someone you were talking with"},{"speaker":"Steve Atkinson","startTime":940.16,"endTime":943.06,"body":"someone, you can always just"},{"speaker":"Steve Atkinson","startTime":943.06,"endTime":946.48,"body":"say, you can, I wrap it up, you"},{"speaker":"Steve Atkinson","startTime":943.06,"endTime":946.48,"body":"know, I can. I can come out and"},{"speaker":"Steve Atkinson","startTime":946.48,"endTime":950.14,"body":"hang it in your in your house."},{"speaker":"Steve Atkinson","startTime":946.48,"endTime":950.14,"body":"I'd be happy to do that. And you"},{"speaker":"Steve Atkinson","startTime":950.14,"endTime":954.1,"body":"would be surprised the number of"},{"speaker":"Steve Atkinson","startTime":950.14,"endTime":954.1,"body":"times people say, Yeah, okay,"},{"speaker":"Steve Atkinson","startTime":954.16,"endTime":958.36,"body":"let's do that. And so, yeah,"},{"speaker":"Steve Atkinson","startTime":954.16,"endTime":958.36,"body":"that's, I think that's probably"},{"speaker":"Steve Atkinson","startTime":958.36,"endTime":960.6,"body":"one of the biggest pieces of"},{"speaker":"Steve Atkinson","startTime":958.36,"endTime":960.6,"body":"advice. And the biggest"},{"speaker":"Steve Atkinson","startTime":960.6,"endTime":965.4,"body":"epiphanies that I had was people"},{"speaker":"Steve Atkinson","startTime":960.6,"endTime":965.4,"body":"just want to be invited to make"},{"speaker":"Steve Atkinson","startTime":965.4,"endTime":970.26,"body":"that sale, you know. And"},{"speaker":"Steve Atkinson","startTime":965.4,"endTime":970.26,"body":"sometimes you can do it on"},{"speaker":"Steve Atkinson","startTime":970.32,"endTime":973.86,"body":"Instagram, or you can do it on"},{"speaker":"Steve Atkinson","startTime":970.32,"endTime":973.86,"body":"Facebook. If someone shows an"},{"speaker":"Steve Atkinson","startTime":973.86,"endTime":977.82,"body":"interest, personal message them"},{"speaker":"Steve Atkinson","startTime":973.86,"endTime":977.82,"body":"and say, I know that you you"},{"speaker":"Steve Atkinson","startTime":977.82,"endTime":981.2,"body":"like this work of art, I can"},{"speaker":"Steve Atkinson","startTime":977.82,"endTime":981.2,"body":"it's available. What do you say?"},{"speaker":"Steve Atkinson","startTime":981.2,"endTime":987.02,"body":"We we make this a done deal. So,"},{"speaker":"Steve Atkinson","startTime":981.2,"endTime":987.02,"body":"and that does work, doesn't"},{"speaker":"Steve Atkinson","startTime":987.02,"endTime":990.8,"body":"always work, but you know, even"},{"speaker":"Steve Atkinson","startTime":987.02,"endTime":990.8,"body":"if they don't buy that one,"},{"speaker":"Steve Atkinson","startTime":990.86,"endTime":994.4,"body":"you've made another friend. Ask"},{"speaker":"Steve Atkinson","startTime":990.86,"endTime":994.4,"body":"them if they you can put them on"},{"speaker":"Steve Atkinson","startTime":994.4,"endTime":999.14,"body":"your newsletter, you know, and"},{"speaker":"Steve Atkinson","startTime":994.4,"endTime":999.14,"body":"send them that and stay in"},{"speaker":"Steve Atkinson","startTime":999.14,"endTime":1003.0,"body":"contact with them. People."},{"speaker":"Steve Atkinson","startTime":999.14,"endTime":1003.0,"body":"People really appreciate that,"},{"speaker":"Steve Atkinson","startTime":1003.24,"endTime":1003.66,"body":"you know. So"},{"speaker":"Laura Arango Baier","startTime":1005.04,"endTime":1008.1,"body":"especially"},{"speaker":"Laura Arango Baier","startTime":1005.04,"endTime":1008.1,"body":"if we look at work, yeah, yeah,"},{"speaker":"Steve Atkinson","startTime":1008.1,"endTime":1010.32,"body":"yeah. I mean, if"},{"speaker":"Steve Atkinson","startTime":1008.1,"endTime":1010.32,"body":"they obviously, if they're"},{"speaker":"Steve Atkinson","startTime":1010.32,"endTime":1013.26,"body":"looking at someone else's work,"},{"speaker":"Steve Atkinson","startTime":1010.32,"endTime":1013.26,"body":"don't go up and ask them if you"},{"speaker":"Steve Atkinson","startTime":1013.26,"endTime":1016.74,"body":"can put them on your newsletter."},{"speaker":"Steve Atkinson","startTime":1013.26,"endTime":1016.74,"body":"But if you've talked talking to"},{"speaker":"Steve Atkinson","startTime":1016.74,"endTime":1020.3,"body":"them a little bit, yeah, people,"},{"speaker":"Steve Atkinson","startTime":1016.74,"endTime":1020.3,"body":"people generally, will say,"},{"speaker":"Steve Atkinson","startTime":1020.3,"endTime":1023.66,"body":"Yeah, okay, you know. And the"},{"speaker":"Steve Atkinson","startTime":1020.3,"endTime":1023.66,"body":"ones that say no, well, you want"},{"speaker":"Steve Atkinson","startTime":1023.66,"endTime":1027.5,"body":"good people that are on your on"},{"speaker":"Steve Atkinson","startTime":1023.66,"endTime":1027.5,"body":"your newsletter. Anyways, as far"},{"speaker":"Steve Atkinson","startTime":1027.5,"endTime":1030.86,"body":"as you want people who are"},{"speaker":"Steve Atkinson","startTime":1027.5,"endTime":1030.86,"body":"interested, not just one of the"},{"speaker":"Steve Atkinson","startTime":1030.86,"endTime":1034.46,"body":"things that we used to do when"},{"speaker":"Steve Atkinson","startTime":1030.86,"endTime":1034.46,"body":"we had the open studio here is"},{"speaker":"Steve Atkinson","startTime":1034.46,"endTime":1038.9,"body":"we would have a giveaway of a"},{"speaker":"Steve Atkinson","startTime":1034.46,"endTime":1038.9,"body":"print if you signed up for the"},{"speaker":"Steve Atkinson","startTime":1038.9,"endTime":1043.72,"body":"newsletter. But what we found is"},{"speaker":"Steve Atkinson","startTime":1038.9,"endTime":1043.72,"body":"that people were just signing up"},{"speaker":"Steve Atkinson","startTime":1043.72,"endTime":1048.7,"body":"to get to print, not necessarily"},{"speaker":"Steve Atkinson","startTime":1043.72,"endTime":1048.7,"body":"who are interested in in seeing"},{"speaker":"Steve Atkinson","startTime":1048.7,"endTime":1051.52,"body":"your work or collecting your"},{"speaker":"Steve Atkinson","startTime":1048.7,"endTime":1051.52,"body":"work. So we've stopped doing"},{"speaker":"Steve Atkinson","startTime":1051.52,"endTime":1056.14,"body":"that in favor of asking people,"},{"speaker":"Steve Atkinson","startTime":1051.52,"endTime":1056.14,"body":"once we've talked to them, if"},{"speaker":"Steve Atkinson","startTime":1056.14,"endTime":1058.36,"body":"they'd be interested in getting"},{"speaker":"Steve Atkinson","startTime":1056.14,"endTime":1058.36,"body":"on the newsletter"},{"speaker":"Laura Arango Baier","startTime":1058.84,"endTime":1061.08,"body":"at"},{"speaker":"Laura Arango Baier","startTime":1058.84,"endTime":1061.08,"body":"BoldBrush, we inspire artists to"},{"speaker":"Laura Arango Baier","startTime":1061.08,"endTime":1065.34,"body":"inspire the world, because"},{"speaker":"Laura Arango Baier","startTime":1061.08,"endTime":1065.34,"body":"creating art creates magic, and"},{"speaker":"Laura Arango Baier","startTime":1065.34,"endTime":1068.7,"body":"the world is currently in"},{"speaker":"Laura Arango Baier","startTime":1065.34,"endTime":1068.7,"body":"desperate need of magic."},{"speaker":"Laura Arango Baier","startTime":1069.18,"endTime":1072.72,"body":"BoldBrush provides artists with"},{"speaker":"Laura Arango Baier","startTime":1069.18,"endTime":1072.72,"body":"free art marketing, creativity"},{"speaker":"Laura Arango Baier","startTime":1072.72,"endTime":1076.26,"body":"and business ideas and"},{"speaker":"Laura Arango Baier","startTime":1072.72,"endTime":1076.26,"body":"information. This show is an"},{"speaker":"Laura Arango Baier","startTime":1076.26,"endTime":1080.18,"body":"example. We also offer written"},{"speaker":"Laura Arango Baier","startTime":1076.26,"endTime":1080.18,"body":"resources, articles and a free"},{"speaker":"Laura Arango Baier","startTime":1080.18,"endTime":1084.44,"body":"monthly art contest open to all"},{"speaker":"Laura Arango Baier","startTime":1080.18,"endTime":1084.44,"body":"visual artists. We believe that"},{"speaker":"Laura Arango Baier","startTime":1084.44,"endTime":1088.22,"body":"fortune favors the bold brush,"},{"speaker":"Laura Arango Baier","startTime":1084.44,"endTime":1088.22,"body":"and if you believe that too,"},{"speaker":"Laura Arango Baier","startTime":1088.34,"endTime":1092.42,"body":"sign up completely"},{"speaker":"Laura Arango Baier","startTime":1088.34,"endTime":1092.42,"body":"free@boldbrushshow.com that's B,"},{"speaker":"Laura Arango Baier","startTime":1092.42,"endTime":1098.0,"body":"O, L, d, b, r, U, S, H show.com."},{"speaker":"Laura Arango Baier","startTime":1092.42,"endTime":1098.0,"body":"The BoldBrush Show is sponsored"},{"speaker":"Laura Arango Baier","startTime":1098.0,"endTime":1101.68,"body":"by Faso. Now more than ever,"},{"speaker":"Laura Arango Baier","startTime":1098.0,"endTime":1101.68,"body":"it's crucial to have a website"},{"speaker":"Laura Arango Baier","startTime":1101.68,"endTime":1104.02,"body":"when you're an artist,"},{"speaker":"Laura Arango Baier","startTime":1101.68,"endTime":1104.02,"body":"especially if you want to be a"},{"speaker":"Laura Arango Baier","startTime":1104.02,"endTime":1107.08,"body":"professional in your career."},{"speaker":"Laura Arango Baier","startTime":1104.02,"endTime":1107.08,"body":"Thankfully, with our special ink"},{"speaker":"Laura Arango Baier","startTime":1107.08,"endTime":1110.62,"body":"faso.com forward slash podcast,"},{"speaker":"Laura Arango Baier","startTime":1107.08,"endTime":1110.62,"body":"you can make that come true and"},{"speaker":"Laura Arango Baier","startTime":1110.62,"endTime":1114.1,"body":"also get over 50% off your first"},{"speaker":"Laura Arango Baier","startTime":1110.62,"endTime":1114.1,"body":"year on your artist website."},{"speaker":"Laura Arango Baier","startTime":1114.4,"endTime":1118.18,"body":"Yes, that's basically the price"},{"speaker":"Laura Arango Baier","startTime":1114.4,"endTime":1118.18,"body":"of 12 lattes in one year, which"},{"speaker":"Laura Arango Baier","startTime":1118.24,"endTime":1121.38,"body":"I think is a really great deal,"},{"speaker":"Laura Arango Baier","startTime":1118.24,"endTime":1121.38,"body":"considering that you get sleek"},{"speaker":"Laura Arango Baier","startTime":1121.38,"endTime":1124.68,"body":"and beautiful website templates"},{"speaker":"Laura Arango Baier","startTime":1121.38,"endTime":1124.68,"body":"that are also mobile friendly, e"},{"speaker":"Laura Arango Baier","startTime":1124.68,"endTime":1127.74,"body":"commerce, print on demand in"},{"speaker":"Laura Arango Baier","startTime":1124.68,"endTime":1127.74,"body":"certain countries, as well as"},{"speaker":"Laura Arango Baier","startTime":1127.74,"endTime":1130.62,"body":"access to our marketing center"},{"speaker":"Laura Arango Baier","startTime":1127.74,"endTime":1130.62,"body":"that has our brand new art"},{"speaker":"Laura Arango Baier","startTime":1130.62,"endTime":1133.86,"body":"marketing calendar. And the art"},{"speaker":"Laura Arango Baier","startTime":1130.62,"endTime":1133.86,"body":"marketing calendar is something"},{"speaker":"Laura Arango Baier","startTime":1133.86,"endTime":1136.38,"body":"that you won't get with our"},{"speaker":"Laura Arango Baier","startTime":1133.86,"endTime":1136.38,"body":"competitor. The Art marketing"},{"speaker":"Laura Arango Baier","startTime":1136.38,"endTime":1139.38,"body":"calendar gives you day by day,"},{"speaker":"Laura Arango Baier","startTime":1136.38,"endTime":1139.38,"body":"step by step, guides on what you"},{"speaker":"Laura Arango Baier","startTime":1139.38,"endTime":1142.82,"body":"should be doing today right now,"},{"speaker":"Laura Arango Baier","startTime":1139.38,"endTime":1142.82,"body":"in order to get your artwork out"},{"speaker":"Laura Arango Baier","startTime":1142.82,"endTime":1145.58,"body":"there and seen by the right"},{"speaker":"Laura Arango Baier","startTime":1142.82,"endTime":1145.58,"body":"eyes, so that you can make more"},{"speaker":"Laura Arango Baier","startTime":1145.58,"endTime":1149.0,"body":"sales this year. So if you want"},{"speaker":"Laura Arango Baier","startTime":1145.58,"endTime":1149.0,"body":"to change your life and actually"},{"speaker":"Laura Arango Baier","startTime":1149.0,"endTime":1151.88,"body":"meet your sales goal this year,"},{"speaker":"Laura Arango Baier","startTime":1149.0,"endTime":1151.88,"body":"then start now by going to our"},{"speaker":"Laura Arango Baier","startTime":1151.88,"endTime":1156.38,"body":"special link, faso.com, forward"},{"speaker":"Laura Arango Baier","startTime":1151.88,"endTime":1156.38,"body":"slash podcast. That's F, A, S,"},{"speaker":"Laura Arango Baier","startTime":1156.38,"endTime":1158.9,"body":"o.com, forward slash podcast."},{"speaker":"Johanna Spinks","startTime":1159.14,"endTime":1161.02,"body":"It's very"},{"speaker":"Johanna Spinks","startTime":1159.14,"endTime":1161.02,"body":"useful, I mean in terms of"},{"speaker":"Johanna Spinks","startTime":1161.02,"endTime":1165.1,"body":"marketing and your brand, and"},{"speaker":"Johanna Spinks","startTime":1161.02,"endTime":1165.1,"body":"there's never been an easier"},{"speaker":"Johanna Spinks","startTime":1165.1,"endTime":1169.78,"body":"time to get your artwork in"},{"speaker":"Johanna Spinks","startTime":1165.1,"endTime":1169.78,"body":"front of eyeballs if your aim is"},{"speaker":"Johanna Spinks","startTime":1169.78,"endTime":1174.16,"body":"to sell your art. I have many"},{"speaker":"Johanna Spinks","startTime":1169.78,"endTime":1174.16,"body":"good friends who they have no"},{"speaker":"Johanna Spinks","startTime":1174.16,"endTime":1177.4,"body":"interest in selling their art,"},{"speaker":"Johanna Spinks","startTime":1174.16,"endTime":1177.4,"body":"and they are fabulous painters,"},{"speaker":"Johanna Spinks","startTime":1177.58,"endTime":1180.9,"body":"so that doesn't apply to them."},{"speaker":"Johanna Spinks","startTime":1177.58,"endTime":1180.9,"body":"But if you are interested in"},{"speaker":"Johanna Spinks","startTime":1180.9,"endTime":1184.92,"body":"selling your art, getting into"},{"speaker":"Johanna Spinks","startTime":1180.9,"endTime":1184.92,"body":"galleries or whatever it is, the"},{"speaker":"Johanna Spinks","startTime":1184.92,"endTime":1191.34,"body":"internet is a wonderful tool, if"},{"speaker":"Johanna Spinks","startTime":1184.92,"endTime":1191.34,"body":"used wisely. I when I first"},{"speaker":"Johanna Spinks","startTime":1191.34,"endTime":1194.82,"body":"started, you know, seeking out"},{"speaker":"Johanna Spinks","startTime":1191.34,"endTime":1194.82,"body":"commissions that there wasn't an"},{"speaker":"Johanna Spinks","startTime":1194.82,"endTime":1198.72,"body":"internet. It was all, can you"},{"speaker":"Johanna Spinks","startTime":1194.82,"endTime":1198.72,"body":"imagine? It was all done by, oh,"},{"speaker":"Johanna Spinks","startTime":1198.72,"endTime":1202.58,"body":"let's send out a mail. Let's"},{"speaker":"Johanna Spinks","startTime":1198.72,"endTime":1202.58,"body":"send out a, you know, a holiday"},{"speaker":"Johanna Spinks","startTime":1202.58,"endTime":1206.3,"body":"greeting card, etc, etc. But the"},{"speaker":"Johanna Spinks","startTime":1202.58,"endTime":1206.3,"body":"good news of that was you were"},{"speaker":"Johanna Spinks","startTime":1206.3,"endTime":1209.48,"body":"doing direct one to one"},{"speaker":"Johanna Spinks","startTime":1206.3,"endTime":1209.48,"body":"marketing, where you were"},{"speaker":"Johanna Spinks","startTime":1209.48,"endTime":1213.02,"body":"sending in a handwritten note to"},{"speaker":"Johanna Spinks","startTime":1209.48,"endTime":1213.02,"body":"the person you knew, the person"},{"speaker":"Johanna Spinks","startTime":1213.02,"endTime":1217.64,"body":"they knew you. And that was that"},{"speaker":"Johanna Spinks","startTime":1213.02,"endTime":1217.64,"body":"is something that I'm still very"},{"speaker":"Johanna Spinks","startTime":1217.64,"endTime":1221.2,"body":"grateful for, because those"},{"speaker":"Johanna Spinks","startTime":1217.64,"endTime":1221.2,"body":"early commissions, those people"},{"speaker":"Johanna Spinks","startTime":1221.2,"endTime":1225.76,"body":"are still now reading my email"},{"speaker":"Johanna Spinks","startTime":1221.2,"endTime":1225.76,"body":"newsletter, and we're talking 20"},{"speaker":"Johanna Spinks","startTime":1225.76,"endTime":1230.02,"body":"years later, their kids have"},{"speaker":"Johanna Spinks","startTime":1225.76,"endTime":1230.02,"body":"grown up, you know? And to me,"},{"speaker":"Johanna Spinks","startTime":1230.02,"endTime":1234.46,"body":"that's that's something really"},{"speaker":"Johanna Spinks","startTime":1230.02,"endTime":1234.46,"body":"to learn, that that that one to"},{"speaker":"Johanna Spinks","startTime":1234.46,"endTime":1239.5,"body":"one is still very, very"},{"speaker":"Johanna Spinks","startTime":1234.46,"endTime":1239.5,"body":"important. And I think in terms"},{"speaker":"Johanna Spinks","startTime":1239.5,"endTime":1243.42,"body":"of marketing our art, we have"},{"speaker":"Johanna Spinks","startTime":1239.5,"endTime":1243.42,"body":"forgotten that for those of us"},{"speaker":"Johanna Spinks","startTime":1243.42,"endTime":1247.32,"body":"that are really in the sort of"},{"speaker":"Johanna Spinks","startTime":1243.42,"endTime":1247.32,"body":"newer world, digital world,"},{"speaker":"Johanna Spinks","startTime":1248.7,"endTime":1252.42,"body":"forgotten. And you know, in my"},{"speaker":"Johanna Spinks","startTime":1248.7,"endTime":1252.42,"body":"opinion, and I can only speak"},{"speaker":"Johanna Spinks","startTime":1252.42,"endTime":1256.92,"body":"from my own opinion, but"},{"speaker":"Johanna Spinks","startTime":1252.42,"endTime":1256.92,"body":"Instagram and Facebook are just"},{"speaker":"Johanna Spinks","startTime":1256.92,"endTime":1265.58,"body":"part of of what I think I should"},{"speaker":"Johanna Spinks","startTime":1256.92,"endTime":1265.58,"body":"be doing my main my main thrust"},{"speaker":"Johanna Spinks","startTime":1265.58,"endTime":1271.34,"body":"is still the as much direct"},{"speaker":"Johanna Spinks","startTime":1265.58,"endTime":1271.34,"body":"communication as I can get with"},{"speaker":"Johanna Spinks","startTime":1271.34,"endTime":1276.62,"body":"people is still my goal, you"},{"speaker":"Johanna Spinks","startTime":1271.34,"endTime":1276.62,"body":"know, I mean, I'm, you know,"},{"speaker":"Johanna Spinks","startTime":1276.62,"endTime":1281.38,"body":"even in the the thrust of My"},{"speaker":"Johanna Spinks","startTime":1276.62,"endTime":1281.38,"body":"artwork, I'm interested in the"},{"speaker":"Johanna Spinks","startTime":1281.38,"endTime":1285.04,"body":"direct interaction with people,"},{"speaker":"Johanna Spinks","startTime":1281.38,"endTime":1285.04,"body":"the sitter, the person on the"},{"speaker":"Johanna Spinks","startTime":1285.04,"endTime":1288.76,"body":"street. You know, I'm a people"},{"speaker":"Johanna Spinks","startTime":1285.04,"endTime":1288.76,"body":"watch. I'd rather be sitting in"},{"speaker":"Johanna Spinks","startTime":1288.76,"endTime":1292.84,"body":"a sidewalk cafe than in a"},{"speaker":"Johanna Spinks","startTime":1288.76,"endTime":1292.84,"body":"forest. That's just me. You"},{"speaker":"Johanna Spinks","startTime":1292.84,"endTime":1297.34,"body":"know, I'm interested through my"},{"speaker":"Johanna Spinks","startTime":1292.84,"endTime":1297.34,"body":"portrait art, in, you know, the"},{"speaker":"Johanna Spinks","startTime":1297.34,"endTime":1301.8,"body":"unique thread of humanity that"},{"speaker":"Johanna Spinks","startTime":1297.34,"endTime":1301.8,"body":"connects us all. And the other"},{"speaker":"Johanna Spinks","startTime":1301.8,"endTime":1305.64,"body":"thing I like, I've been really"},{"speaker":"Johanna Spinks","startTime":1301.8,"endTime":1305.64,"body":"interested recently in this"},{"speaker":"Johanna Spinks","startTime":1306.36,"endTime":1311.46,"body":"motivational author called James"},{"speaker":"Johanna Spinks","startTime":1306.36,"endTime":1311.46,"body":"clear, and he's written a very"},{"speaker":"Johanna Spinks","startTime":1311.46,"endTime":1315.36,"body":"successful book called atomic"},{"speaker":"Johanna Spinks","startTime":1311.46,"endTime":1315.36,"body":"habits, and he doesn't call it a"},{"speaker":"Johanna Spinks","startTime":1315.36,"endTime":1318.48,"body":"mountain, he calls it an"},{"speaker":"Johanna Spinks","startTime":1315.36,"endTime":1318.48,"body":"iceberg, right? So you've and"},{"speaker":"Johanna Spinks","startTime":1318.48,"endTime":1321.26,"body":"this was very interesting. I was"},{"speaker":"Johanna Spinks","startTime":1318.48,"endTime":1321.26,"body":"just listening to his master"},{"speaker":"Johanna Spinks","startTime":1321.26,"endTime":1325.04,"body":"class on the plane back from New"},{"speaker":"Johanna Spinks","startTime":1321.26,"endTime":1325.04,"body":"York last week. So he calls it"},{"speaker":"Johanna Spinks","startTime":1325.04,"endTime":1328.58,"body":"an iceberg. And you know, what"},{"speaker":"Johanna Spinks","startTime":1325.04,"endTime":1328.58,"body":"is that iceberg bit at the top"},{"speaker":"Johanna Spinks","startTime":1328.58,"endTime":1332.66,"body":"there? Maybe it's a collection"},{"speaker":"Johanna Spinks","startTime":1328.58,"endTime":1332.66,"body":"of store life paintings you're"},{"speaker":"Johanna Spinks","startTime":1332.66,"endTime":1336.68,"body":"trying to sell, or a art"},{"speaker":"Johanna Spinks","startTime":1332.66,"endTime":1336.68,"body":"workshop internationally, or"},{"speaker":"Johanna Spinks","startTime":1336.68,"endTime":1340.18,"body":"whatever, or getting a big"},{"speaker":"Johanna Spinks","startTime":1336.68,"endTime":1340.18,"body":"portrait commission. So you've"},{"speaker":"Johanna Spinks","startTime":1340.18,"endTime":1343.18,"body":"got the tip of the iceberg, and"},{"speaker":"Johanna Spinks","startTime":1340.18,"endTime":1343.18,"body":"then you have underneath the"},{"speaker":"Johanna Spinks","startTime":1343.18,"endTime":1347.08,"body":"ice, underneath water. You have"},{"speaker":"Johanna Spinks","startTime":1343.18,"endTime":1347.08,"body":"to get your systems in place. He"},{"speaker":"Johanna Spinks","startTime":1347.08,"endTime":1350.44,"body":"calls it your systems in place,"},{"speaker":"Johanna Spinks","startTime":1347.08,"endTime":1350.44,"body":"because chances are, if you"},{"speaker":"Johanna Spinks","startTime":1350.44,"endTime":1353.74,"body":"don't put those systems in"},{"speaker":"Johanna Spinks","startTime":1350.44,"endTime":1353.74,"body":"place, you're not going to get"},{"speaker":"Johanna Spinks","startTime":1353.86,"endTime":1356.26,"body":"that workshop filled"},{"speaker":"Johanna Spinks","startTime":1353.86,"endTime":1356.26,"body":"internationally, or you're not"},{"speaker":"Johanna Spinks","startTime":1356.26,"endTime":1359.14,"body":"going to get that big"},{"speaker":"Johanna Spinks","startTime":1356.26,"endTime":1359.14,"body":"commission, or you're not going"},{"speaker":"Johanna Spinks","startTime":1359.14,"endTime":1362.28,"body":"to get that collection of"},{"speaker":"Johanna Spinks","startTime":1359.14,"endTime":1362.28,"body":"beautiful still lifes into a"},{"speaker":"Johanna Spinks","startTime":1362.28,"endTime":1366.0,"body":"gallery. And those systems in"},{"speaker":"Johanna Spinks","startTime":1362.28,"endTime":1366.0,"body":"place, of course, are all the"},{"speaker":"Johanna Spinks","startTime":1366.0,"endTime":1370.02,"body":"things that we have talked"},{"speaker":"Johanna Spinks","startTime":1366.0,"endTime":1370.02,"body":"about. You know, your subscriber"},{"speaker":"Johanna Spinks","startTime":1370.02,"endTime":1373.8,"body":"list, your your getting in front"},{"speaker":"Johanna Spinks","startTime":1370.02,"endTime":1373.8,"body":"of as many eyeballs as you can,"},{"speaker":"Johanna Spinks","startTime":1373.8,"endTime":1378.84,"body":"but but a fairly worked out plan"},{"speaker":"Johanna Spinks","startTime":1373.8,"endTime":1378.84,"body":"of what you are going to do to"},{"speaker":"Johanna Spinks","startTime":1378.84,"endTime":1382.34,"body":"make that happen and, and the"},{"speaker":"Johanna Spinks","startTime":1378.84,"endTime":1382.34,"body":"other thing he talks about is"},{"speaker":"Johanna Spinks","startTime":1382.34,"endTime":1386.3,"body":"that just do a little bit every"},{"speaker":"Johanna Spinks","startTime":1382.34,"endTime":1386.3,"body":"day, you know? Because sometimes"},{"speaker":"Johanna Spinks","startTime":1386.3,"endTime":1391.58,"body":"the task seems so overwhelming,"},{"speaker":"Johanna Spinks","startTime":1386.3,"endTime":1391.58,"body":"and I have felt that, that you"},{"speaker":"Johanna Spinks","startTime":1391.58,"endTime":1396.5,"body":"kind of go so, you know, okay,"},{"speaker":"Johanna Spinks","startTime":1391.58,"endTime":1396.5,"body":"you've got it. You've got to go"},{"speaker":"Johanna Spinks","startTime":1396.5,"endTime":1398.6,"body":"and write another newsletter,"},{"speaker":"Johanna Spinks","startTime":1396.5,"endTime":1398.6,"body":"and you don't know what on earth"},{"speaker":"Johanna Spinks","startTime":1398.6,"endTime":1400.84,"body":"you're going to write about"},{"speaker":"Johanna Spinks","startTime":1398.6,"endTime":1400.84,"body":"yourself, because it's a"},{"speaker":"Johanna Spinks","startTime":1400.84,"endTime":1403.84,"body":"delicate balance. You're selling"},{"speaker":"Johanna Spinks","startTime":1400.84,"endTime":1403.84,"body":"yourself in a newsletter, but"},{"speaker":"Johanna Spinks","startTime":1403.84,"endTime":1405.1,"body":"you have to make it look like"},{"speaker":"Johanna Spinks","startTime":1403.84,"endTime":1405.1,"body":"you're"},{"speaker":"Johanna Spinks","startTime":1406.6,"endTime":1407.5,"body":"not, yeah, so"},{"speaker":"Laura Arango Baier","startTime":1408.52,"endTime":1410.38,"body":"because it"},{"speaker":"Laura Arango Baier","startTime":1408.52,"endTime":1410.38,"body":"can feel a little bit slimy,"},{"speaker":"Johanna Spinks","startTime":1411.16,"endTime":1413.02,"body":"yeah, and I'm"},{"speaker":"Johanna Spinks","startTime":1411.16,"endTime":1413.02,"body":"sure quite a few of mine have"},{"speaker":"Johanna Spinks","startTime":1413.02,"endTime":1418.96,"body":"felt slimy, but because you're"},{"speaker":"Johanna Spinks","startTime":1413.02,"endTime":1418.96,"body":"selling but so, so probably it's"},{"speaker":"Johanna Spinks","startTime":1418.96,"endTime":1422.04,"body":"something that I put off. I"},{"speaker":"Johanna Spinks","startTime":1418.96,"endTime":1422.04,"body":"mean, I certainly don't do more"},{"speaker":"Johanna Spinks","startTime":1422.04,"endTime":1424.98,"body":"than four a year my list. Do not"},{"speaker":"Johanna Spinks","startTime":1422.04,"endTime":1424.98,"body":"want to hear from me every"},{"speaker":"Johanna Spinks","startTime":1424.98,"endTime":1427.86,"body":"month, that's for sure. And"},{"speaker":"Johanna Spinks","startTime":1424.98,"endTime":1427.86,"body":"actually, three a year is better"},{"speaker":"Johanna Spinks","startTime":1427.86,"endTime":1431.28,"body":"for me. But I put it off, you"},{"speaker":"Johanna Spinks","startTime":1427.86,"endTime":1431.28,"body":"know, because it's just"},{"speaker":"Johanna Spinks","startTime":1431.28,"endTime":1433.92,"body":"overwhelming, and you've got to"},{"speaker":"Johanna Spinks","startTime":1431.28,"endTime":1433.92,"body":"do all the links, and you've got"},{"speaker":"Johanna Spinks","startTime":1433.92,"endTime":1435.9,"body":"to do this, and you do that, and"},{"speaker":"Johanna Spinks","startTime":1433.92,"endTime":1435.9,"body":"I'm like, Oh, I'll do that"},{"speaker":"Johanna Spinks","startTime":1435.9,"endTime":1439.86,"body":"tomorrow. I'll do that tomorrow,"},{"speaker":"Johanna Spinks","startTime":1435.9,"endTime":1439.86,"body":"you know. And then I'll, you"},{"speaker":"Johanna Spinks","startTime":1439.86,"endTime":1443.42,"body":"know, say, Well, if I just go in"},{"speaker":"Johanna Spinks","startTime":1439.86,"endTime":1443.42,"body":"and do five minutes today, just"},{"speaker":"Johanna Spinks","startTime":1443.42,"endTime":1446.78,"body":"put a few images in there, and"},{"speaker":"Johanna Spinks","startTime":1443.42,"endTime":1446.78,"body":"then do five images tomorrow."},{"speaker":"Johanna Spinks","startTime":1447.14,"endTime":1449.72,"body":"And then the thoughts that I"},{"speaker":"Johanna Spinks","startTime":1447.14,"endTime":1449.72,"body":"want to write about will"},{"speaker":"Johanna Spinks","startTime":1449.72,"endTime":1451.82,"body":"actually come to me, because"},{"speaker":"Johanna Spinks","startTime":1449.72,"endTime":1451.82,"body":"obviously, the images are"},{"speaker":"Johanna Spinks","startTime":1451.82,"endTime":1455.6,"body":"usually something that you've"},{"speaker":"Johanna Spinks","startTime":1451.82,"endTime":1455.6,"body":"been creating recently, or, you"},{"speaker":"Johanna Spinks","startTime":1455.6,"endTime":1459.74,"body":"know, and then also share"},{"speaker":"Johanna Spinks","startTime":1455.6,"endTime":1459.74,"body":"something, if you can about, you"},{"speaker":"Johanna Spinks","startTime":1459.74,"endTime":1463.48,"body":"know, how to frame a or hang a"},{"speaker":"Johanna Spinks","startTime":1459.74,"endTime":1463.48,"body":"painting in the best possible"},{"speaker":"Johanna Spinks","startTime":1463.48,"endTime":1466.66,"body":"way. Or, you know, try and share"},{"speaker":"Johanna Spinks","startTime":1463.48,"endTime":1466.66,"body":"a little bit too. Yeah,"},{"speaker":"Laura Arango Baier","startTime":1466.96,"endTime":1470.68,"body":"I love that"},{"speaker":"Laura Arango Baier","startTime":1466.96,"endTime":1470.68,"body":"because, oh, it is so easy to"},{"speaker":"Laura Arango Baier","startTime":1470.68,"endTime":1474.1,"body":"get overwhelmed as an artist,"},{"speaker":"Laura Arango Baier","startTime":1470.68,"endTime":1474.1,"body":"especially because I really like"},{"speaker":"Laura Arango Baier","startTime":1474.1,"endTime":1476.92,"body":"to compare it to the 8020 rule."},{"speaker":"Laura Arango Baier","startTime":1474.1,"endTime":1476.92,"body":"It's a little bit like what you"},{"speaker":"Laura Arango Baier","startTime":1476.92,"endTime":1480.72,"body":"said about the iceberg, where,"},{"speaker":"Laura Arango Baier","startTime":1476.92,"endTime":1480.72,"body":"if you want 20% right, 20% is"},{"speaker":"Laura Arango Baier","startTime":1480.72,"endTime":1484.98,"body":"the important stuff, right? But"},{"speaker":"Laura Arango Baier","startTime":1480.72,"endTime":1484.98,"body":"it takes 80% of everything else"},{"speaker":"Laura Arango Baier","startTime":1485.22,"endTime":1489.36,"body":"that of those systems, those"},{"speaker":"Laura Arango Baier","startTime":1485.22,"endTime":1489.36,"body":"systems are that 80% of making"},{"speaker":"Laura Arango Baier","startTime":1489.36,"endTime":1492.54,"body":"sure you're even painting, of"},{"speaker":"Laura Arango Baier","startTime":1489.36,"endTime":1492.54,"body":"reaching out to collectors, of"},{"speaker":"Laura Arango Baier","startTime":1492.54,"endTime":1495.96,"body":"updating your website, of"},{"speaker":"Laura Arango Baier","startTime":1492.54,"endTime":1495.96,"body":"sending out the newsletters, of"},{"speaker":"Laura Arango Baier","startTime":1496.2,"endTime":1499.08,"body":"basically keeping everything"},{"speaker":"Laura Arango Baier","startTime":1496.2,"endTime":1499.08,"body":"just in order so that you get"},{"speaker":"Laura Arango Baier","startTime":1499.08,"endTime":1501.92,"body":"that little 20. Percent at the"},{"speaker":"Laura Arango Baier","startTime":1499.08,"endTime":1501.92,"body":"top that's peaking out of the"},{"speaker":"Laura Arango Baier","startTime":1501.92,"endTime":1505.7,"body":"iceberg, which can be really"},{"speaker":"Laura Arango Baier","startTime":1501.92,"endTime":1505.7,"body":"overwhelming. And also, I love"},{"speaker":"Laura Arango Baier","startTime":1505.7,"endTime":1509.84,"body":"the Kaizen thing where, you"},{"speaker":"Laura Arango Baier","startTime":1505.7,"endTime":1509.84,"body":"know, taking it a little bit at"},{"speaker":"Laura Arango Baier","startTime":1509.84,"endTime":1512.78,"body":"a time, doing a little bit each"},{"speaker":"Laura Arango Baier","startTime":1509.84,"endTime":1512.78,"body":"day. It's kind of like if you"},{"speaker":"Laura Arango Baier","startTime":1512.78,"endTime":1515.48,"body":"have a giant cake in front of"},{"speaker":"Laura Arango Baier","startTime":1512.78,"endTime":1515.48,"body":"you, right? You can't eat the"},{"speaker":"Laura Arango Baier","startTime":1515.48,"endTime":1518.6,"body":"whole thing in one sitting, but"},{"speaker":"Laura Arango Baier","startTime":1515.48,"endTime":1518.6,"body":"you can eat a little piece every"},{"speaker":"Laura Arango Baier","startTime":1518.6,"endTime":1520.78,"body":"day, and before you know it, the"},{"speaker":"Laura Arango Baier","startTime":1518.6,"endTime":1520.78,"body":"cake is gone."},{"speaker":"Johanna Spinks","startTime":1523.18,"endTime":1525.58,"body":"That's so true."},{"speaker":"Johanna Spinks","startTime":1523.18,"endTime":1525.58,"body":"And the other thing I really"},{"speaker":"Johanna Spinks","startTime":1525.58,"endTime":1530.5,"body":"liked about Mr. Clear is that he"},{"speaker":"Johanna Spinks","startTime":1525.58,"endTime":1530.5,"body":"said saying no. And this is"},{"speaker":"Johanna Spinks","startTime":1530.5,"endTime":1533.44,"body":"something that I think I have"},{"speaker":"Johanna Spinks","startTime":1530.5,"endTime":1533.44,"body":"learned over the years, but it"},{"speaker":"Johanna Spinks","startTime":1533.44,"endTime":1537.22,"body":"was good to see it in writing."},{"speaker":"Johanna Spinks","startTime":1533.44,"endTime":1537.22,"body":"Saying no is the biggest"},{"speaker":"Johanna Spinks","startTime":1537.52,"endTime":1542.4,"body":"productivity hack, you know,"},{"speaker":"Johanna Spinks","startTime":1537.52,"endTime":1542.4,"body":"because how many times do we say"},{"speaker":"Johanna Spinks","startTime":1542.4,"endTime":1547.68,"body":"yes to things that take up so"},{"speaker":"Johanna Spinks","startTime":1542.4,"endTime":1547.68,"body":"much time? So if you're going to"},{"speaker":"Johanna Spinks","startTime":1547.68,"endTime":1551.34,"body":"say yes to something, you know,"},{"speaker":"Johanna Spinks","startTime":1547.68,"endTime":1551.34,"body":"maybe to the more beginner"},{"speaker":"Johanna Spinks","startTime":1552.12,"endTime":1555.0,"body":"artists building their careers,"},{"speaker":"Johanna Spinks","startTime":1552.12,"endTime":1555.0,"body":"if you're going to say yes to"},{"speaker":"Johanna Spinks","startTime":1555.0,"endTime":1560.84,"body":"something, make sure that yes is"},{"speaker":"Johanna Spinks","startTime":1555.0,"endTime":1560.84,"body":"leading you to your goal. I have"},{"speaker":"Johanna Spinks","startTime":1560.84,"endTime":1566.18,"body":"said yes to so many things over"},{"speaker":"Johanna Spinks","startTime":1560.84,"endTime":1566.18,"body":"the last 25 years that I thought"},{"speaker":"Johanna Spinks","startTime":1566.96,"endTime":1570.74,"body":"would benefit me. And you know,"},{"speaker":"Johanna Spinks","startTime":1566.96,"endTime":1570.74,"body":"it just turned out well, wow,"},{"speaker":"Johanna Spinks","startTime":1570.74,"endTime":1574.04,"body":"that just took a huge chunk of"},{"speaker":"Johanna Spinks","startTime":1570.74,"endTime":1574.04,"body":"my day, my week, when I could"},{"speaker":"Johanna Spinks","startTime":1574.04,"endTime":1576.86,"body":"have been painting and doing"},{"speaker":"Johanna Spinks","startTime":1574.04,"endTime":1576.86,"body":"that newsletter."},{"speaker":"Karen Blackwood","startTime":1578.96,"endTime":1584.38,"body":"I actually have"},{"speaker":"Karen Blackwood","startTime":1578.96,"endTime":1584.38,"body":"one collector that is one of my"},{"speaker":"Karen Blackwood","startTime":1584.38,"endTime":1589.54,"body":"best collectors who found me"},{"speaker":"Karen Blackwood","startTime":1584.38,"endTime":1589.54,"body":"online when I lived in Michigan"},{"speaker":"Karen Blackwood","startTime":1589.84,"endTime":1598.42,"body":"and bought a piece and continues"},{"speaker":"Karen Blackwood","startTime":1589.84,"endTime":1598.42,"body":"to buy my work out here now, and"},{"speaker":"Karen Blackwood","startTime":1598.42,"endTime":1603.66,"body":"I've had her to my home, and I"},{"speaker":"Karen Blackwood","startTime":1598.42,"endTime":1603.66,"body":"usually will have a once a year"},{"speaker":"Karen Blackwood","startTime":1605.58,"endTime":1611.46,"body":"salon show at home where I"},{"speaker":"Karen Blackwood","startTime":1605.58,"endTime":1611.46,"body":"invite only my collectors or"},{"speaker":"Karen Blackwood","startTime":1612.3,"endTime":1615.72,"body":"future collectors, kind of like"},{"speaker":"Karen Blackwood","startTime":1612.3,"endTime":1615.72,"body":"a way to just show them what I'm"},{"speaker":"Karen Blackwood","startTime":1615.72,"endTime":1620.42,"body":"working on, so they become, you"},{"speaker":"Karen Blackwood","startTime":1615.72,"endTime":1620.42,"body":"know, friends and I value them."},{"speaker":"Karen Blackwood","startTime":1620.6,"endTime":1626.24,"body":"And then through my galleries, I"},{"speaker":"Karen Blackwood","startTime":1620.6,"endTime":1626.24,"body":"would say, you know, they"},{"speaker":"Karen Blackwood","startTime":1626.24,"endTime":1631.22,"body":"maintain a really strong"},{"speaker":"Karen Blackwood","startTime":1626.24,"endTime":1631.22,"body":"relationship with collectors."},{"speaker":"Karen Blackwood","startTime":1631.22,"endTime":1634.88,"body":"And anytime I'm working on a new"},{"speaker":"Karen Blackwood","startTime":1631.22,"endTime":1634.88,"body":"piece, they'll make sure that"},{"speaker":"Karen Blackwood","startTime":1634.88,"endTime":1641.38,"body":"collector gets to see it. And"},{"speaker":"Karen Blackwood","startTime":1634.88,"endTime":1641.38,"body":"then out on social media, you"},{"speaker":"Karen Blackwood","startTime":1641.38,"endTime":1645.28,"body":"know, people get stay in touch,"},{"speaker":"Karen Blackwood","startTime":1641.38,"endTime":1645.28,"body":"and the newsletter actually on"},{"speaker":"Karen Blackwood","startTime":1646.42,"endTime":1653.44,"body":"the Faso website, my newsletter,"},{"speaker":"Karen Blackwood","startTime":1646.42,"endTime":1653.44,"body":"I built strong following during"},{"speaker":"Karen Blackwood","startTime":1653.44,"endTime":1658.06,"body":"COVID. I couldn't paint my large"},{"speaker":"Karen Blackwood","startTime":1653.44,"endTime":1658.06,"body":"paintings. I thought I would"},{"speaker":"Karen Blackwood","startTime":1658.06,"endTime":1667.62,"body":"kill them, and I and I knew I"},{"speaker":"Karen Blackwood","startTime":1658.06,"endTime":1667.62,"body":"had to paint, so I did a that I"},{"speaker":"Karen Blackwood","startTime":1667.62,"endTime":1671.22,"body":"could keep working, and I knew I"},{"speaker":"Karen Blackwood","startTime":1667.62,"endTime":1671.22,"body":"could sustain focus for, you"},{"speaker":"Karen Blackwood","startTime":1671.22,"endTime":1675.0,"body":"know, a six by eight. So I think"},{"speaker":"Karen Blackwood","startTime":1671.22,"endTime":1675.0,"body":"I painted about 80 of them,"},{"speaker":"Karen Blackwood","startTime":1675.06,"endTime":1680.36,"body":"close to 80, and sold them all"},{"speaker":"Karen Blackwood","startTime":1675.06,"endTime":1680.36,"body":"through my newsletter on Faso."},{"speaker":"Karen Blackwood","startTime":1680.36,"endTime":1685.82,"body":"So I would let the buyers know"},{"speaker":"Karen Blackwood","startTime":1680.36,"endTime":1685.82,"body":"that, you know, next Tuesday,"},{"speaker":"Karen Blackwood","startTime":1685.82,"endTime":1689.6,"body":"you know, look for my newsletter"},{"speaker":"Karen Blackwood","startTime":1685.82,"endTime":1689.6,"body":"and and first come, first serve,"},{"speaker":"Karen Blackwood","startTime":1689.6,"endTime":1694.22,"body":"it gets sold to, you know,"},{"speaker":"Karen Blackwood","startTime":1689.6,"endTime":1694.22,"body":"whoever tells me I want it. And"},{"speaker":"Karen Blackwood","startTime":1694.22,"endTime":1700.96,"body":"so I built up, you know, I think"},{"speaker":"Karen Blackwood","startTime":1694.22,"endTime":1700.96,"body":"I added 400 followers from that"},{"speaker":"Karen Blackwood","startTime":1700.96,"endTime":1706.6,"body":"campaign on that, on that"},{"speaker":"Karen Blackwood","startTime":1700.96,"endTime":1706.6,"body":"newsletter, because they were"},{"speaker":"Karen Blackwood","startTime":1706.6,"endTime":1711.52,"body":"buying the painting. So, so the"},{"speaker":"Karen Blackwood","startTime":1706.6,"endTime":1711.52,"body":"newsletter is also a big thing."},{"speaker":"Karen Blackwood","startTime":1711.58,"endTime":1715.9,"body":"I would say, social media and"},{"speaker":"Karen Blackwood","startTime":1711.58,"endTime":1715.9,"body":"keeping in touch through a"},{"speaker":"Karen Blackwood","startTime":1715.96,"endTime":1722.76,"body":"consistent newsletter on Faso"},{"speaker":"Karen Blackwood","startTime":1715.96,"endTime":1722.76,"body":"has been, yeah, fine art studio"},{"speaker":"Karen Blackwood","startTime":1722.76,"endTime":1725.34,"body":"online, for those who don't"},{"speaker":"Karen Blackwood","startTime":1722.76,"endTime":1725.34,"body":"know, yes,"},{"speaker":"Laura Arango Baier","startTime":1726.3,"endTime":1727.56,"body":"yeah,"},{"speaker":"Laura Arango Baier","startTime":1726.3,"endTime":1727.56,"body":"that's, you know, I love that"},{"speaker":"Laura Arango Baier","startTime":1727.56,"endTime":1729.66,"body":"you bring that up because I"},{"speaker":"Laura Arango Baier","startTime":1727.56,"endTime":1729.66,"body":"think that's another thing"},{"speaker":"Laura Arango Baier","startTime":1729.66,"endTime":1732.6,"body":"that's pretty underrated. You"},{"speaker":"Laura Arango Baier","startTime":1729.66,"endTime":1732.6,"body":"know, people, the real people"},{"speaker":"Laura Arango Baier","startTime":1732.6,"endTime":1734.7,"body":"who sign up for your newsletter"},{"speaker":"Laura Arango Baier","startTime":1732.6,"endTime":1734.7,"body":"are people who are actually"},{"speaker":"Laura Arango Baier","startTime":1734.7,"endTime":1737.88,"body":"interested in buying right?"},{"speaker":"Laura Arango Baier","startTime":1734.7,"endTime":1737.88,"body":"Because, like your followers on"},{"speaker":"Laura Arango Baier","startTime":1737.88,"endTime":1741.2,"body":"Instagram, they're sometimes"},{"speaker":"Laura Arango Baier","startTime":1737.88,"endTime":1741.2,"body":"they're just there to support,"},{"speaker":"Laura Arango Baier","startTime":1741.2,"endTime":1745.16,"body":"or just there to be looky loos"},{"speaker":"Laura Arango Baier","startTime":1741.2,"endTime":1745.16,"body":"or to be inspired. But then the"},{"speaker":"Laura Arango Baier","startTime":1745.16,"endTime":1747.68,"body":"people who really are interested"},{"speaker":"Laura Arango Baier","startTime":1745.16,"endTime":1747.68,"body":"and want to know more and want"},{"speaker":"Laura Arango Baier","startTime":1747.68,"endTime":1750.32,"body":"to be engaged, they will"},{"speaker":"Laura Arango Baier","startTime":1747.68,"endTime":1750.32,"body":"definitely sign up for for a"},{"speaker":"Laura Arango Baier","startTime":1750.32,"endTime":1754.04,"body":"newsletter, and maintaining that"},{"speaker":"Laura Arango Baier","startTime":1750.32,"endTime":1754.04,"body":"list is also very important."},{"speaker":"Laura Arango Baier","startTime":1754.04,"endTime":1754.46,"body":"Yeah,"},{"speaker":"Karen Blackwood","startTime":1754.94,"endTime":1759.62,"body":"exactly, yeah."},{"speaker":"Karen Blackwood","startTime":1754.94,"endTime":1759.62,"body":"Those are the people who a lot"},{"speaker":"Karen Blackwood","startTime":1759.62,"endTime":1767.32,"body":"of them are artists themselves,"},{"speaker":"Karen Blackwood","startTime":1759.62,"endTime":1767.32,"body":"and a lot are actual art buyers"},{"speaker":"Karen Blackwood","startTime":1767.98,"endTime":1774.58,"body":"or or people who have a love for"},{"speaker":"Karen Blackwood","startTime":1767.98,"endTime":1774.58,"body":"the arts. And you know, you know"},{"speaker":"Karen Blackwood","startTime":1774.58,"endTime":1777.58,"body":"your work is speaking to that"},{"speaker":"Karen Blackwood","startTime":1774.58,"endTime":1777.58,"body":"person because they've taken the"},{"speaker":"Karen Blackwood","startTime":1777.58,"endTime":1785.64,"body":"time to sign up. And, yeah, that"},{"speaker":"Karen Blackwood","startTime":1777.58,"endTime":1785.64,"body":"actually, I sometimes forget to"},{"speaker":"Karen Blackwood","startTime":1785.64,"endTime":1789.84,"body":"be as consistent if I don't have"},{"speaker":"Karen Blackwood","startTime":1785.64,"endTime":1789.84,"body":"a campaign or something going,"},{"speaker":"Karen Blackwood","startTime":1789.9,"endTime":1794.4,"body":"but it is important to maintain"},{"speaker":"Karen Blackwood","startTime":1789.9,"endTime":1794.4,"body":"that relationship, because they"},{"speaker":"Karen Blackwood","startTime":1794.4,"endTime":1798.18,"body":"signed up and they, you know,"},{"speaker":"Karen Blackwood","startTime":1794.4,"endTime":1798.18,"body":"they want to know what's"},{"speaker":"Karen Blackwood","startTime":1798.18,"endTime":1801.08,"body":"happening and what's new. Yeah."},{"speaker":"Karen Blackwood","startTime":1798.18,"endTime":1801.08,"body":"Yeah, yeah. And"},{"speaker":"Laura Arango Baier","startTime":1801.08,"endTime":1803.3,"body":"it's a lot"},{"speaker":"Laura Arango Baier","startTime":1801.08,"endTime":1803.3,"body":"more, I guess it's a lot more"},{"speaker":"Laura Arango Baier","startTime":1803.3,"endTime":1806.48,"body":"intimate in that way, because on"},{"speaker":"Laura Arango Baier","startTime":1803.3,"endTime":1806.48,"body":"social media, it's just an"},{"speaker":"Laura Arango Baier","startTime":1806.48,"endTime":1809.12,"body":"image. Maybe you'll put like a"},{"speaker":"Laura Arango Baier","startTime":1806.48,"endTime":1809.12,"body":"little paragraph underneath, but"},{"speaker":"Laura Arango Baier","startTime":1809.12,"endTime":1812.12,"body":"with a newsletter and and if you"},{"speaker":"Laura Arango Baier","startTime":1809.12,"endTime":1812.12,"body":"also keep a blog, which I know"},{"speaker":"Laura Arango Baier","startTime":1812.12,"endTime":1815.3,"body":"that on Faso, you can have a"},{"speaker":"Laura Arango Baier","startTime":1812.12,"endTime":1815.3,"body":"blog, you can also write longer"},{"speaker":"Laura Arango Baier","startTime":1815.3,"endTime":1817.82,"body":"form things, and there are"},{"speaker":"Laura Arango Baier","startTime":1815.3,"endTime":1817.82,"body":"people who will read it, they'll"},{"speaker":"Laura Arango Baier","startTime":1817.82,"endTime":1821.2,"body":"comment and they'll email you,"},{"speaker":"Laura Arango Baier","startTime":1817.82,"endTime":1821.2,"body":"and I think that's such a"},{"speaker":"Laura Arango Baier","startTime":1821.2,"endTime":1822.04,"body":"wonderful thing."},{"speaker":"Karen Blackwood","startTime":1822.28,"endTime":1824.68,"body":"Yeah, I love"},{"speaker":"Karen Blackwood","startTime":1822.28,"endTime":1824.68,"body":"getting the emails back. I love"},{"speaker":"Karen Blackwood","startTime":1824.68,"endTime":1828.22,"body":"when I send the newsletter out"},{"speaker":"Karen Blackwood","startTime":1824.68,"endTime":1828.22,"body":"and I'll get you know responses"},{"speaker":"Karen Blackwood","startTime":1828.22,"endTime":1832.84,"body":"back, even if it's just to say"},{"speaker":"Karen Blackwood","startTime":1828.22,"endTime":1832.84,"body":"hi or, you know, got it? Yeah? I"},{"speaker":"Karen Blackwood","startTime":1832.84,"endTime":1833.38,"body":"love that."},{"speaker":"Heather Arenas","startTime":1834.16,"endTime":1836.56,"body":"Well, first, I"},{"speaker":"Heather Arenas","startTime":1834.16,"endTime":1836.56,"body":"will say that your relationship"},{"speaker":"Heather Arenas","startTime":1836.56,"endTime":1843.06,"body":"with your gallery is one that"},{"speaker":"Heather Arenas","startTime":1836.56,"endTime":1843.06,"body":"you nurture. And my galleries"},{"speaker":"Heather Arenas","startTime":1843.06,"endTime":1848.94,"body":"are a partner with me, like we"},{"speaker":"Heather Arenas","startTime":1843.06,"endTime":1848.94,"body":"are both going for a good common"},{"speaker":"Heather Arenas","startTime":1848.94,"endTime":1852.84,"body":"cause. They want to make money,"},{"speaker":"Heather Arenas","startTime":1848.94,"endTime":1852.84,"body":"I want to make money, and so"},{"speaker":"Heather Arenas","startTime":1852.84,"endTime":1857.04,"body":"we're going to work together to"},{"speaker":"Heather Arenas","startTime":1852.84,"endTime":1857.04,"body":"make that happen. And I think"},{"speaker":"Heather Arenas","startTime":1857.04,"endTime":1859.5,"body":"that there are a lot of people"},{"speaker":"Heather Arenas","startTime":1857.04,"endTime":1859.5,"body":"who are like, Oh, the calories."},{"speaker":"Heather Arenas","startTime":1859.5,"endTime":1863.72,"body":"Are trying to do me wrong, and"},{"speaker":"Heather Arenas","startTime":1859.5,"endTime":1863.72,"body":"that's just not the case. They"},{"speaker":"Heather Arenas","startTime":1863.72,"endTime":1867.56,"body":"just, they want to help you as"},{"speaker":"Heather Arenas","startTime":1863.72,"endTime":1867.56,"body":"much as help themselves. So it's"},{"speaker":"Heather Arenas","startTime":1867.56,"endTime":1873.92,"body":"definitely a partnership. And so"},{"speaker":"Heather Arenas","startTime":1867.56,"endTime":1873.92,"body":"we discuss, you know, whether or"},{"speaker":"Heather Arenas","startTime":1873.92,"endTime":1877.28,"body":"not they are willing to give me"},{"speaker":"Heather Arenas","startTime":1873.92,"endTime":1877.28,"body":"a collector's name, and am I"},{"speaker":"Heather Arenas","startTime":1877.28,"endTime":1880.42,"body":"going to go around them to go"},{"speaker":"Heather Arenas","startTime":1877.28,"endTime":1880.42,"body":"sell directly to that collector?"},{"speaker":"Heather Arenas","startTime":1880.42,"endTime":1884.02,"body":"Heck no, you know, I mean, I"},{"speaker":"Heather Arenas","startTime":1880.42,"endTime":1884.02,"body":"have a understanding with my"},{"speaker":"Heather Arenas","startTime":1884.02,"endTime":1888.4,"body":"galleries that I won't undercut"},{"speaker":"Heather Arenas","startTime":1884.02,"endTime":1888.4,"body":"them. I won't knock the sale out"},{"speaker":"Heather Arenas","startTime":1888.4,"endTime":1890.86,"body":"from underneath of them. Any"},{"speaker":"Heather Arenas","startTime":1888.4,"endTime":1890.86,"body":"collector that is connected with"},{"speaker":"Heather Arenas","startTime":1890.86,"endTime":1892.78,"body":"the gallery, I'm going to run"},{"speaker":"Heather Arenas","startTime":1890.86,"endTime":1892.78,"body":"that sale right through the"},{"speaker":"Heather Arenas","startTime":1892.78,"endTime":1898.0,"body":"gallery. So because it benefits"},{"speaker":"Heather Arenas","startTime":1892.78,"endTime":1898.0,"body":"me just as much, this is a long"},{"speaker":"Heather Arenas","startTime":1898.0,"endTime":1904.32,"body":"term relationship. So that being"},{"speaker":"Heather Arenas","startTime":1898.0,"endTime":1904.32,"body":"said, one of the things that I"},{"speaker":"Heather Arenas","startTime":1904.38,"endTime":1910.32,"body":"do is, if I know that I am going"},{"speaker":"Heather Arenas","startTime":1904.38,"endTime":1910.32,"body":"to deliver work, which the two"},{"speaker":"Heather Arenas","startTime":1910.32,"endTime":1915.24,"body":"galleries that I have right now"},{"speaker":"Heather Arenas","startTime":1910.32,"endTime":1915.24,"body":"are within driving distance, so"},{"speaker":"Heather Arenas","startTime":1915.24,"endTime":1918.78,"body":"I will drive my work to the"},{"speaker":"Heather Arenas","startTime":1915.24,"endTime":1918.78,"body":"gallery, and ahead of time, I'll"},{"speaker":"Heather Arenas","startTime":1918.78,"endTime":1922.16,"body":"send out a newsletter that"},{"speaker":"Heather Arenas","startTime":1918.78,"endTime":1922.16,"body":"basically says I'm going to be"},{"speaker":"Heather Arenas","startTime":1922.16,"endTime":1925.88,"body":"at the gallery on this date, and"},{"speaker":"Heather Arenas","startTime":1922.16,"endTime":1925.88,"body":"I would love to meet up, come"},{"speaker":"Heather Arenas","startTime":1926.24,"endTime":1929.12,"body":"and meet me at the gallery, and"},{"speaker":"Heather Arenas","startTime":1926.24,"endTime":1929.12,"body":"we can talk about this piece,"},{"speaker":"Heather Arenas","startTime":1929.18,"endTime":1932.72,"body":"you know. And so I've met a few"},{"speaker":"Heather Arenas","startTime":1929.18,"endTime":1932.72,"body":"collectors that way who've"},{"speaker":"Heather Arenas","startTime":1932.78,"endTime":1936.38,"body":"either already bought my work or"},{"speaker":"Heather Arenas","startTime":1932.78,"endTime":1936.38,"body":"have been dying to see the work"},{"speaker":"Heather Arenas","startTime":1936.38,"endTime":1938.54,"body":"in person, and they met me"},{"speaker":"Heather Arenas","startTime":1936.38,"endTime":1938.54,"body":"there, and we forged a"},{"speaker":"Heather Arenas","startTime":1938.54,"endTime":1944.56,"body":"relationship together. And that"},{"speaker":"Heather Arenas","startTime":1938.54,"endTime":1944.56,"body":"in person thing is just"},{"speaker":"Heather Arenas","startTime":1944.56,"endTime":1949.54,"body":"wonderful. I am I tried to do"},{"speaker":"Heather Arenas","startTime":1944.56,"endTime":1949.54,"body":"that as much as possible. Now I"},{"speaker":"Heather Arenas","startTime":1949.54,"endTime":1955.66,"body":"have collectors in England, in"},{"speaker":"Heather Arenas","startTime":1949.54,"endTime":1955.66,"body":"France, you know? I mean, I'm"},{"speaker":"Heather Arenas","startTime":1955.66,"endTime":1960.18,"body":"not going to get to meet every"},{"speaker":"Heather Arenas","startTime":1955.66,"endTime":1960.18,"body":"collector in person, but I love"},{"speaker":"Heather Arenas","startTime":1960.18,"endTime":1964.08,"body":"it when they engage with me. And"},{"speaker":"Heather Arenas","startTime":1960.18,"endTime":1964.08,"body":"so I will, sometimes, I'll post"},{"speaker":"Heather Arenas","startTime":1964.08,"endTime":1970.26,"body":"a photo of the painting, say,"},{"speaker":"Heather Arenas","startTime":1964.08,"endTime":1970.26,"body":"sold online on one of my social"},{"speaker":"Heather Arenas","startTime":1970.26,"endTime":1972.84,"body":"media sites, and then the"},{"speaker":"Heather Arenas","startTime":1970.26,"endTime":1972.84,"body":"collector will come forth and"},{"speaker":"Heather Arenas","startTime":1972.84,"endTime":1975.78,"body":"say, Oh, it was me that bought"},{"speaker":"Heather Arenas","startTime":1972.84,"endTime":1975.78,"body":"it. And I'm like, great. This is"},{"speaker":"Heather Arenas","startTime":1975.78,"endTime":1978.84,"body":"wonderful. Then I have a"},{"speaker":"Heather Arenas","startTime":1975.78,"endTime":1978.84,"body":"conversation that I can engage"},{"speaker":"Heather Arenas","startTime":1978.84,"endTime":1982.22,"body":"with them and find out a little"},{"speaker":"Heather Arenas","startTime":1978.84,"endTime":1982.22,"body":"bit more why they like the"},{"speaker":"Heather Arenas","startTime":1982.22,"endTime":1988.04,"body":"piece, a little bit more about"},{"speaker":"Heather Arenas","startTime":1982.22,"endTime":1988.04,"body":"them. And so I'm just always"},{"speaker":"Heather Arenas","startTime":1988.1,"endTime":1992.18,"body":"open to the conversation, I"},{"speaker":"Heather Arenas","startTime":1988.1,"endTime":1992.18,"body":"guess. And to that end, I send"},{"speaker":"Heather Arenas","startTime":1992.18,"endTime":1997.4,"body":"out a newsletter once a month or"},{"speaker":"Heather Arenas","startTime":1992.18,"endTime":1997.4,"body":"more, and I tried to post on my"},{"speaker":"Heather Arenas","startTime":1997.4,"endTime":2002.52,"body":"Instagram page two to three"},{"speaker":"Heather Arenas","startTime":1997.4,"endTime":2002.52,"body":"times a week. And yeah, I'm just"},{"speaker":"Heather Arenas","startTime":2002.7,"endTime":2006.24,"body":"me. I'm not nearly as polished"},{"speaker":"Heather Arenas","startTime":2002.7,"endTime":2006.24,"body":"as a lot as the a lot of the"},{"speaker":"Heather Arenas","startTime":2006.24,"endTime":2008.94,"body":"people who post on Instagram and"},{"speaker":"Heather Arenas","startTime":2006.24,"endTime":2008.94,"body":"all the videos that they're"},{"speaker":"Heather Arenas","startTime":2008.94,"endTime":2017.82,"body":"doing now. I'm like, I try, I do"},{"speaker":"Heather Arenas","startTime":2008.94,"endTime":2017.82,"body":"the best that I can, but I am"},{"speaker":"Heather Arenas","startTime":2017.82,"endTime":2020.76,"body":"what I am, and all."}]}