Made in China
Made in China ist ein Podcast mit den führenden China-Experten, in dem CEOs, Gründer, prominente Stimmen und dokumentarische Reportagen aus erster Hand zeigen, wie China wirklich funktioniert. Wer diesen Podcast hört, braucht keinen weiteren, um Chinas Dynamiken realistisch zu verstehen.
Hosts sind Thomas Derksen, einer der reichweitenstärksten westlichen China-Stimmen mit mehr als zehn Millionen Followern, und Damian Maib, Gründer von GENUINE und Berater europäischer Marken im China-Geschäft. In Gesprächen und Reportagen treffen sie Entscheidungsträger aus Wirtschaft, Politik, Technologie, E-Commerce und Social Commerce, die erklären, was in China funktioniert, was scheitert und was man daraus lernen kann.
Der Podcast richtet sich an Menschen, die beruflich oder strategisch mit China zu tun haben und China nicht beobachten, sondern begreifen wollen. Jede Woche erscheinen neue Folgen mit aktuellen Stimmen und relevanten Einblicken.
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Made in China is a podcast featuring the leading experts on China, where CEOs, founders, prominent voices and documentary reports show how the country really works. If you listen to this podcast, you do not need another one to understand China realistically.
The hosts are Thomas Derksen, one of the most widely followed Western voices on China with more than ten million followers, and Damian Maib, founder of GENUINE and advisor to European brands operating in China. In interviews and reportages they speak with decision-makers from business, politics, technology, e-commerce and social commerce who explain what works in China, what fails and what can be learned from it.
The podcast is for people who deal with China professionally or strategically and do not want to watch China from the outside but understand it. New episodes are released every week with current voices and relevant insights.
https://www.thomas-derksen.com/
https://www.genuine-asia.com/
Made in China
#155 - Fail fast, learn faster: Why IKEA’s best ideas sometimes flop – Momo Estrella, Digital Product Experience Officer
We know IKEA, we love IKEA. In Germany, a visit to IKEA is an experience, from the iconic blue bags to the lifelike showrooms and, of course, the obligatory hot dog at the end. But what happens when you bring this concept to China, where shopping is faster, more digital and characterized by completely different habits?
We invited Momo Estrella, Digital Product Experience Officer at IKEA China, to find out. He tells us how IKEA is adapting to a market where customers prefer delivery to DIY, where mobile-first shopping is beating traditional stores and where social commerce is posing new challenges for retailers. Some of IKEA's biggest experiments have been tested - and failed - in China, while others are shaping the future of shopping worldwide.
And yes, we also asked the most important question: How much does an IKEA hot dog cost in China?
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Damians Team kontaktieren: www.genuine-asia.com
Moderatoren & Hosts: Damian Maib & Thomas Derksen
Schnitt & Produktion: Eva Trotno
