Made in China
Made in China ist ein Podcast mit den führenden China-Experten, in dem CEOs, Gründer, prominente Stimmen und dokumentarische Reportagen aus erster Hand zeigen, wie China wirklich funktioniert. Wer diesen Podcast hört, braucht keinen weiteren, um Chinas Dynamiken realistisch zu verstehen.
Hosts sind Thomas Derksen, einer der reichweitenstärksten westlichen China-Stimmen mit mehr als zehn Millionen Followern, und Damian Maib, Gründer von GENUINE und Berater europäischer Marken im China-Geschäft. In Gesprächen und Reportagen treffen sie Entscheidungsträger aus Wirtschaft, Politik, Technologie, E-Commerce und Social Commerce, die erklären, was in China funktioniert, was scheitert und was man daraus lernen kann.
Der Podcast richtet sich an Menschen, die beruflich oder strategisch mit China zu tun haben und China nicht beobachten, sondern begreifen wollen. Jede Woche erscheinen neue Folgen mit aktuellen Stimmen und relevanten Einblicken.
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Made in China is a podcast featuring the leading experts on China, where CEOs, founders, prominent voices and documentary reports show how the country really works. If you listen to this podcast, you do not need another one to understand China realistically.
The hosts are Thomas Derksen, one of the most widely followed Western voices on China with more than ten million followers, and Damian Maib, founder of GENUINE and advisor to European brands operating in China. In interviews and reportages they speak with decision-makers from business, politics, technology, e-commerce and social commerce who explain what works in China, what fails and what can be learned from it.
The podcast is for people who deal with China professionally or strategically and do not want to watch China from the outside but understand it. New episodes are released every week with current voices and relevant insights.
https://www.thomas-derksen.com/
https://www.genuine-asia.com/
Made in China
#170 – From 10M to 1B: Inside adidas’ China strategy – Sriram Darbha, former adidas Head of Digital/ SVP Digital
“If you don’t have the speed, you’re out of the game.”
Sri spent over two decades in leadership roles at adidas before moving to China in 2015 to lead the company's e-commerce and digital strategy in the market. Under his leadership, the business saw rapid growth and transformation.
In this episode, Sri shares what it takes for brands to succeed in China. He explains why digital in China is part of daily life, why speed is critical for survival, and how platforms like Tmall, JD, and Douyin are key to building consumer trust and driving sales.
We also talk about the rise of local sportswear brands, how they have gained ground in China, and what international brands can learn from them. Sri explains why he believes that even after years of leading at a global company, it is essential to start again and stay close to the market to remain relevant.
If you want to learn what it takes to build a brand in China and understand the realities of the market, this episode is for you.
Subscribe to asiabits here: https://asiabits.com/
Get in touch with Damian’s team: https://www.genuine-asia.com/
Guest: Sri
Hosts: Damian Maib & Thomas Derksen
Editing & Production: Eva Trotno
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Damians Team kontaktieren: www.genuine-asia.com
Moderatoren & Hosts: Damian Maib & Thomas Derksen
Schnitt & Produktion: Eva Trotno
