{"version":"1.0.0","segments":[{"startTime":31.696,"endTime":37.739,"body":"All right, let's get into today's topic"},{"startTime":31.696,"endTime":37.739,"body":"around the zombie projects."},{"startTime":37.739,"endTime":41.601,"body":"Now you might be going, what the hell is"},{"startTime":37.739,"endTime":41.601,"body":"in there enough of this stuff going on TV,"},{"startTime":41.601,"endTime":43.122,"body":"but that is not what today is about."},{"startTime":43.122,"endTime":46.364000000000004,"body":"Today is not about the movie farcical kind"},{"startTime":43.122,"endTime":46.364000000000004,"body":"of zombies."},{"startTime":46.364000000000004,"endTime":51.587,"body":"But what I've seen a lot in workplaces"},{"startTime":46.364000000000004,"endTime":51.587,"body":"that's kind of destroying leadership mojo"},{"startTime":51.587,"endTime":56.85,"body":"and stressing people the hell out is this"},{"startTime":51.587,"endTime":56.85,"body":"notion of kind of coined the term a while"},{"startTime":56.85,"endTime":58.870999999999995,"body":"back in its stuck sense."},{"startTime":58.870999999999995,"endTime":60.010999999999996,"body":"This idea of"},{"startTime":60.416,"endTime":62.957,"body":"Think about your list, have a look at it."},{"startTime":62.957,"endTime":64.497,"body":"Just go through what you've got sitting"},{"startTime":62.957,"endTime":64.497,"body":"there."},{"startTime":64.497,"endTime":67.13900000000001,"body":"You'll have some items that have been"},{"startTime":64.497,"endTime":67.13900000000001,"body":"parked there a while."},{"startTime":67.13900000000001,"endTime":72.201,"body":"Things like maybe a system migration, or"},{"startTime":67.13900000000001,"endTime":72.201,"body":"you're looking at possibly changing the"},{"startTime":72.201,"endTime":76.423,"body":"way in which you do performance reviews,"},{"startTime":72.201,"endTime":76.423,"body":"or you're talking about maybe one day"},{"startTime":76.423,"endTime":80.265,"body":"spinning up an innovation pipeline if"},{"startTime":76.423,"endTime":80.265,"body":"you're in the corporate world."},{"startTime":80.285,"endTime":84.767,"body":"And now these might all be good ideas, but"},{"startTime":80.285,"endTime":84.767,"body":"the reality is it's been sat in your list"},{"startTime":84.767,"endTime":85.71600000000001,"body":"for a while, right?"},{"startTime":85.71600000000001,"endTime":87.31700000000001,"body":"hasn't made meaningful progress."},{"startTime":87.31700000000001,"endTime":90.72,"body":"Maybe you've had a couple meetings with"},{"startTime":87.31700000000001,"endTime":90.72,"body":"your team about it, but it hasn't actually"},{"startTime":90.72,"endTime":92.72200000000001,"body":"translated."},{"startTime":92.72200000000001,"endTime":97.486,"body":"Now the term zombie project that I've spun"},{"startTime":92.72200000000001,"endTime":97.486,"body":"up has really come from this idea of they"},{"startTime":97.486,"endTime":101.229,"body":"are these things that have been"},{"startTime":97.486,"endTime":101.229,"body":"socialized, have built some level of"},{"startTime":101.229,"endTime":105.772,"body":"commitment in your mind, but have not"},{"startTime":101.229,"endTime":105.772,"body":"actually turned into a thing."},{"startTime":106.093,"endTime":107.374,"body":"Now you might go, well, that's okay."},{"startTime":107.374,"endTime":109.536,"body":"Look, I'll get to it when I get to it."},{"startTime":110.857,"endTime":112.058,"body":"Not quite."},{"startTime":112.599,"endTime":113.44,"body":"There is a..."},{"startTime":113.44,"endTime":118.841,"body":"Decent amount of experience I have in this"},{"startTime":113.44,"endTime":118.841,"body":"and some pretty good Backing on this from"},{"startTime":118.841,"endTime":124.623,"body":"people I've worked with who can really see"},{"startTime":118.841,"endTime":124.623,"body":"the effect of this There is a reason I use"},{"startTime":124.623,"endTime":127.084,"body":"the zombie term is there is a real effect"},{"startTime":124.623,"endTime":127.084,"body":"to it."},{"startTime":127.084,"endTime":131.945,"body":"It does create a semi Terroristic effect"},{"startTime":127.084,"endTime":131.945,"body":"on your list a little bit of horror can be"},{"startTime":131.945,"endTime":135.76600000000002,"body":"derived from this and that Think about"},{"startTime":131.945,"endTime":135.76600000000002,"body":"that project, right?"},{"startTime":135.76600000000002,"endTime":138.567,"body":"Let's hone in on and I'll use the example"},{"startTime":135.76600000000002,"endTime":138.567,"body":"today around."},{"startTime":138.567,"endTime":140.747,"body":"Let's say you're gonna set up a"},{"startTime":141.276,"endTime":144.85899999999998,"body":"software migration, you've got a really"},{"startTime":141.276,"endTime":144.85899999999998,"body":"good solution kind of in your mind of what"},{"startTime":144.85899999999998,"endTime":145.75900000000001,"body":"it might do."},{"startTime":145.75900000000001,"endTime":148.101,"body":"You've talked to your team about it,"},{"startTime":145.75900000000001,"endTime":148.101,"body":"they're aware."},{"startTime":148.101,"endTime":151.584,"body":"But every time it comes up, it starts to"},{"startTime":148.101,"endTime":151.584,"body":"aggravate people a little bit or they kind"},{"startTime":151.584,"endTime":152.485,"body":"of roll their eyes."},{"startTime":152.485,"endTime":155.027,"body":"And then you start to feel a little bit"},{"startTime":152.485,"endTime":155.027,"body":"stressed, right?"},{"startTime":155.027,"endTime":158.87,"body":"You look at your list and you go, that"},{"startTime":155.027,"endTime":158.87,"body":"projects been there so long."},{"startTime":158.87,"endTime":163.234,"body":"I haven't made any meaningful progress on"},{"startTime":158.87,"endTime":163.234,"body":"it starting to stress me the hell out a"},{"startTime":163.234,"endTime":164.154,"body":"little bit."},{"startTime":164.395,"endTime":166.056,"body":"Every time I look at it, I feel a bit"},{"startTime":164.395,"endTime":166.056,"body":"guilty."},{"startTime":166.056,"endTime":168.198,"body":"I'm a bit afraid of it now."},{"startTime":168.338,"endTime":170.299,"body":"And I kind of wanted to disappear."},{"startTime":170.864,"endTime":172.705,"body":"Now there's some symptoms of this, right?"},{"startTime":172.705,"endTime":176.888,"body":"So I've named a few there, but the first"},{"startTime":172.705,"endTime":176.888,"body":"one really is it never really progresses."},{"startTime":176.888,"endTime":180.711,"body":"So if you think about that project or item"},{"startTime":176.888,"endTime":180.711,"body":"on your to-do list, I want you to really"},{"startTime":180.711,"endTime":184.253,"body":"have one in mind, but the first symptom is"},{"startTime":180.711,"endTime":184.253,"body":"that it never really progresses."},{"startTime":184.253,"endTime":185.074,"body":"It's been there."},{"startTime":185.074,"endTime":185.995,"body":"It may be moved."},{"startTime":185.995,"endTime":187.155,"body":"You've done a little bit of scoping."},{"startTime":187.155,"endTime":190.858,"body":"You'll sometimes fire up a Google tab and"},{"startTime":187.155,"endTime":190.858,"body":"start having a bit of a search and go, Oh"},{"startTime":190.858,"endTime":192.139,"body":"yeah, that could work one day."},{"startTime":192.139,"endTime":193.36,"body":"Click ran out of time."},{"startTime":193.36,"endTime":194.3,"body":"Got to go."},{"startTime":194.841,"endTime":198.492,"body":"The second is it doesn't really need to be"},{"startTime":194.841,"endTime":198.492,"body":"done."},{"startTime":198.492,"endTime":202.394,"body":"immediately because the argument would be"},{"startTime":198.492,"endTime":202.394,"body":"well yes there probably is some value in"},{"startTime":202.394,"endTime":206.476,"body":"doing it no one's questioning the"},{"startTime":202.394,"endTime":206.476,"body":"potential value but you can do anything"},{"startTime":206.476,"endTime":210.879,"body":"really well you can't do everything well"},{"startTime":206.476,"endTime":210.879,"body":"all the time and leaders need to be really"},{"startTime":210.879,"endTime":215.122,"body":"discerning and very quick to decide that"},{"startTime":210.879,"endTime":215.122,"body":"they're not going to commit to certain"},{"startTime":215.122,"endTime":222.106,"body":"practices or certain projects and this"},{"startTime":215.122,"endTime":222.106,"body":"might be one of those where you go oh"},{"startTime":222.106,"endTime":225.147,"body":"actually if i didn't do it it's probably"},{"startTime":222.106,"endTime":225.147,"body":"not the end of the world"},{"startTime":226.14,"endTime":228.461,"body":"Uh, it isn't focused on an outcome is the"},{"startTime":226.14,"endTime":228.461,"body":"third one."},{"startTime":228.461,"endTime":230.382,"body":"And I sometimes see that."},{"startTime":230.382,"endTime":231.282,"body":"Yes, it's nice."},{"startTime":231.282,"endTime":236.064,"body":"And maybe it could realize some benefits,"},{"startTime":231.282,"endTime":236.064,"body":"but there isn't really a strategic driver"},{"startTime":236.064,"endTime":238.926,"body":"or real change program linked to it."},{"startTime":238.926,"endTime":241.287,"body":"You know, the software could be a nice"},{"startTime":238.926,"endTime":241.287,"body":"thing to do."},{"startTime":241.287,"endTime":244.989,"body":"It would help make life feel a little bit"},{"startTime":241.287,"endTime":244.989,"body":"easier or has some great features, but"},{"startTime":244.989,"endTime":247.69,"body":"there's no real business need at this"},{"startTime":244.989,"endTime":247.69,"body":"stage."},{"startTime":247.69,"endTime":249.391,"body":"What we have is working fine."},{"startTime":249.391,"endTime":251.051,"body":"It's not, it's not needed."},{"startTime":252.12,"endTime":254.441,"body":"And the team knows it's a zombie projects"},{"startTime":252.12,"endTime":254.441,"body":"kind of the fourth one."},{"startTime":254.441,"endTime":258.76300000000003,"body":"They look at it and they go, Oh God, if"},{"startTime":254.441,"endTime":258.76300000000003,"body":"they bring that up again, I'm not really,"},{"startTime":258.76300000000003,"endTime":262.525,"body":"I'm probably going to hurl or I'm going to"},{"startTime":258.76300000000003,"endTime":262.525,"body":"ask to be removed from this project."},{"startTime":263.38599999999997,"endTime":267.748,"body":"So what I then suggest from there is you"},{"startTime":263.38599999999997,"endTime":267.748,"body":"really need to start looking at how you"},{"startTime":267.748,"endTime":269.089,"body":"get rid of this."},{"startTime":269.369,"endTime":271.551,"body":"Um, this is not going to be a nice"},{"startTime":269.369,"endTime":271.551,"body":"feeling."},{"startTime":271.551,"endTime":275.71299999999997,"body":"I will preface it by saying that, but part"},{"startTime":271.551,"endTime":275.71299999999997,"body":"of the whole strategy around us having"},{"startTime":275.71299999999997,"endTime":279.79499999999996,"body":"these conversations and these topics in"},{"startTime":275.71299999999997,"endTime":279.79499999999996,"body":"the team Buffalo podcasts is really around"},{"startTime":279.79499999999996,"endTime":280.695,"body":"giving you."},{"startTime":280.844,"endTime":282.54499999999996,"body":"clear, actionable insights."},{"startTime":282.54499999999996,"endTime":285.527,"body":"And so I've helped you already in the"},{"startTime":282.54499999999996,"endTime":285.527,"body":"first five minutes, have a look at well,"},{"startTime":285.527,"endTime":287.888,"body":"what's, what is the zombie project thing?"},{"startTime":287.888,"endTime":290.75,"body":"And do I have anything on my to-do list"},{"startTime":287.888,"endTime":290.75,"body":"that might be it?"},{"startTime":290.75,"endTime":293.312,"body":"And then the second is how do I get rid of"},{"startTime":290.75,"endTime":293.312,"body":"it?"},{"startTime":293.312,"endTime":294.733,"body":"So first is how do you identify it?"},{"startTime":294.733,"endTime":298.095,"body":"I've given you some steps there, some"},{"startTime":294.733,"endTime":298.095,"body":"things that kind of are aspects of that,"},{"startTime":298.095,"endTime":301.077,"body":"but you, if you're not clear, you might"},{"startTime":298.095,"endTime":301.077,"body":"ask your team, you go, hey, you know,"},{"startTime":301.077,"endTime":304.299,"body":"what's something you've heard about for a"},{"startTime":301.077,"endTime":304.299,"body":"while here, but you haven't really seen"},{"startTime":304.299,"endTime":305.679,"body":"make any progress."},{"startTime":305.712,"endTime":309.072,"body":"Or Hey, what's something in your mind that"},{"startTime":305.712,"endTime":309.072,"body":"we've said we are going to do as a"},{"startTime":309.072,"endTime":312.994,"body":"business or as an organization or as a"},{"startTime":309.072,"endTime":312.994,"body":"leader and you haven't heard back from me"},{"startTime":312.994,"endTime":315.614,"body":"on that, listen to them, hear what they"},{"startTime":312.994,"endTime":315.614,"body":"have to say."},{"startTime":315.614,"endTime":317.855,"body":"They might go, actually there's nothing on"},{"startTime":315.614,"endTime":317.855,"body":"the list."},{"startTime":317.855,"endTime":321.216,"body":"Then you need to look at your own to-do"},{"startTime":317.855,"endTime":321.216,"body":"list and go, Oh, actually I've got a few,"},{"startTime":321.216,"endTime":322.576,"body":"I need to get rid of it."},{"startTime":322.736,"endTime":325.477,"body":"Now you might not kill this project."},{"startTime":325.477,"endTime":328.498,"body":"I think that's a critical piece of"},{"startTime":325.477,"endTime":328.498,"body":"takeaway that it really needs to be"},{"startTime":328.498,"endTime":331.839,"body":"cemented is that you don't always get rid"},{"startTime":328.498,"endTime":331.839,"body":"of the thing."},{"startTime":331.839,"endTime":334.94,"body":"It's just, it can't keep wandering the"},{"startTime":331.839,"endTime":334.94,"body":"halls haunting you."},{"startTime":334.94,"endTime":336.66,"body":"And that that's the zombie aspect of it."},{"startTime":336.66,"endTime":340.041,"body":"It's, it's looking for something to feed"},{"startTime":336.66,"endTime":340.041,"body":"on you either give it the energy or you"},{"startTime":340.041,"endTime":340.941,"body":"kill it."},{"startTime":340.962,"endTime":343.883,"body":"And so when you're looking at that"},{"startTime":340.962,"endTime":343.883,"body":"project, do you have to first, like I"},{"startTime":343.883,"endTime":347.024,"body":"said, ask yourself, is there any real"},{"startTime":343.883,"endTime":347.024,"body":"outcome this will achieve?"},{"startTime":347.024,"endTime":348.364,"body":"I might like the idea."},{"startTime":348.364,"endTime":352.525,"body":"Like a client I worked with a while back"},{"startTime":348.364,"endTime":352.525,"body":"said, you know, we really need to rebrand."},{"startTime":352.525,"endTime":353.986,"body":"And I said, why?"},{"startTime":354.066,"endTime":355.707,"body":"And I, I'm just tired of our colors."},{"startTime":355.707,"endTime":357.887,"body":"Oh, okay."},{"startTime":357.887,"endTime":358.527,"body":"Well,"},{"startTime":359.352,"endTime":362.433,"body":"That's fine, but what's the reason for"},{"startTime":359.352,"endTime":362.433,"body":"like, what's the real business need?"},{"startTime":362.433,"endTime":363.213,"body":"What's the driver?"},{"startTime":363.213,"endTime":364.273,"body":"What have you heard from customers?"},{"startTime":364.273,"endTime":366.714,"body":"Well, no one's complained about everyone"},{"startTime":364.273,"endTime":366.714,"body":"likes our brand."},{"startTime":366.714,"endTime":368.454,"body":"We've got a long history."},{"startTime":368.454,"endTime":370.055,"body":"We really perform well."},{"startTime":370.055,"endTime":371.775,"body":"Got good domain authority."},{"startTime":371.775,"endTime":373.756,"body":"No one's worried about our socials."},{"startTime":373.756,"endTime":374.596,"body":"What's the driver?"},{"startTime":374.596,"endTime":375.437,"body":"It's go off."},{"startTime":375.437,"endTime":378.977,"body":"Just sometimes when I look at our logo, it"},{"startTime":375.437,"endTime":378.977,"body":"annoys me a little bit."},{"startTime":379.258,"endTime":382.339,"body":"And then I asked them, I said, well, do"},{"startTime":379.258,"endTime":382.339,"body":"you have to go through a full rebrand?"},{"startTime":382.339,"endTime":385.492,"body":"You know, we get in your agency and you go"},{"startTime":382.339,"endTime":385.492,"body":"through this whole workup and you do"},{"startTime":385.492,"endTime":389.153,"body":"Not that I have anything against that"},{"startTime":385.492,"endTime":389.153,"body":"process, but it is a long and arduous and"},{"startTime":389.153,"endTime":392.735,"body":"painful process and they hadn't done it"},{"startTime":389.153,"endTime":392.735,"body":"for a couple of years, but it had this"},{"startTime":392.735,"endTime":396.036,"body":"issue on their list, which means something"},{"startTime":392.735,"endTime":396.036,"body":"was driving that."},{"startTime":396.036,"endTime":397.657,"body":"And I said, is there another way you can"},{"startTime":396.036,"endTime":397.657,"body":"do this?"},{"startTime":397.657,"endTime":401.018,"body":"You know, do you maybe just need to either"},{"startTime":397.657,"endTime":401.018,"body":"let it go or is there some other decision"},{"startTime":401.018,"endTime":401.858,"body":"you can make?"},{"startTime":401.858,"endTime":405.92,"body":"And they're like, well, I guess I could"},{"startTime":401.858,"endTime":405.92,"body":"just get like that tweak done on the logo."},{"startTime":405.92,"endTime":408.381,"body":"It's really just this little piece off on"},{"startTime":405.92,"endTime":408.381,"body":"the corner here."},{"startTime":408.381,"endTime":410.462,"body":"I said, well, do you need to change"},{"startTime":408.381,"endTime":410.462,"body":"anything else?"},{"startTime":410.462,"endTime":411.322,"body":"Well, no."},{"startTime":411.322,"endTime":414.283,"body":"I said, well, how about you just action"},{"startTime":411.322,"endTime":414.283,"body":"that, get that off your list and be done"},{"startTime":414.283,"endTime":415.003,"body":"with it."},{"startTime":415.464,"endTime":419.446,"body":"And they did on the other side, there's"},{"startTime":415.464,"endTime":419.446,"body":"been other projects where like a change"},{"startTime":419.446,"endTime":423.828,"body":"management program, that's this waste"},{"startTime":419.446,"endTime":423.828,"body":"program that came out a long time ago."},{"startTime":423.828,"endTime":426.67,"body":"It was with a particularly large"},{"startTime":423.828,"endTime":426.67,"body":"organization and they had this idea that"},{"startTime":426.67,"endTime":429.091,"body":"they wanted to have a waste reduction"},{"startTime":426.67,"endTime":429.091,"body":"program."},{"startTime":429.091,"endTime":432.653,"body":"So if you work in a small business and"},{"startTime":429.091,"endTime":432.653,"body":"you're unfamiliar with this term, waste"},{"startTime":432.653,"endTime":437.296,"body":"reduction programs are generally focused"},{"startTime":432.653,"endTime":437.296,"body":"on how do we reduce inefficiencies in"},{"startTime":437.296,"endTime":441.538,"body":"staff time and systems and processes and"},{"startTime":437.296,"endTime":441.538,"body":"create better productivity outcomes."},{"startTime":441.538,"endTime":442.259,"body":"Fantastic."},{"startTime":442.259,"endTime":443.88,"body":"Like a great thing to do."},{"startTime":443.88,"endTime":445.58,"body":"without, you know, this isn't about firing"},{"startTime":443.88,"endTime":445.58,"body":"people."},{"startTime":445.58,"endTime":449.463,"body":"This is about efficiency and systems and"},{"startTime":445.58,"endTime":449.463,"body":"making sure that we're not wasting"},{"startTime":449.463,"endTime":451.644,"body":"resources and frustrating our people."},{"startTime":451.644,"endTime":455.926,"body":"And my background initially was in Lean"},{"startTime":451.644,"endTime":455.926,"body":"Six Sigma and continuous improvement,"},{"startTime":455.926,"endTime":459.328,"body":"which looks at waste as a core driver of"},{"startTime":455.926,"endTime":459.328,"body":"improvement."},{"startTime":459.428,"endTime":461.049,"body":"And I would argue that that's great."},{"startTime":461.049,"endTime":463.77,"body":"But the issue was that they didn't have"},{"startTime":461.049,"endTime":463.77,"body":"any targeted issues."},{"startTime":463.77,"endTime":465.831,"body":"They didn't really know what they wanted"},{"startTime":463.77,"endTime":465.831,"body":"to get out of."},{"startTime":465.831,"endTime":471.254,"body":"They had just been to conferences over a"},{"startTime":465.831,"endTime":471.254,"body":"number of years and had heard around waste"},{"startTime":471.254,"endTime":473.675,"body":"reduction and driving productivity."},{"startTime":473.804,"endTime":478.285,"body":"And I thought, hmm, like, is that really"},{"startTime":473.804,"endTime":478.285,"body":"your priority right now?"},{"startTime":478.285,"endTime":480.186,"body":"Like what show me your strategy."},{"startTime":480.186,"endTime":485.828,"body":"The strategy said innovation, which of"},{"startTime":480.186,"endTime":485.828,"body":"course is always on their product growth,"},{"startTime":486.149,"endTime":489.99,"body":"and market domination is like, Oh, gosh,"},{"startTime":486.149,"endTime":489.99,"body":"that all probably needs a little bit of"},{"startTime":489.99,"endTime":490.37,"body":"work."},{"startTime":490.37,"endTime":495.652,"body":"But the reality is that the waste"},{"startTime":490.37,"endTime":495.652,"body":"reduction was not really a core strategic"},{"startTime":495.652,"endTime":496.553,"body":"initiative for them."},{"startTime":496.553,"endTime":501.775,"body":"It was some idea that got born into the"},{"startTime":496.553,"endTime":501.775,"body":"organization and had not left because no"},{"startTime":501.775,"endTime":503.575,"body":"one had gotten rid of that zombie."},{"startTime":503.636,"endTime":507.817,"body":"So I said to them, look, there may be a"},{"startTime":503.636,"endTime":507.817,"body":"place for this, but you've got some bigger"},{"startTime":507.817,"endTime":508.937,"body":"priorities."},{"startTime":509.617,"endTime":512.698,"body":"How many people do you think it would take"},{"startTime":509.617,"endTime":512.698,"body":"to staff this project?"},{"startTime":512.698,"endTime":517.72,"body":"And I saw, you know, about 20, maybe 30"},{"startTime":512.698,"endTime":517.72,"body":"people to get the project off the ground."},{"startTime":517.72,"endTime":519.341,"body":"So to scope it up and do it."},{"startTime":519.341,"endTime":522.081,"body":"And like, no, that's just to get it like"},{"startTime":519.341,"endTime":522.081,"body":"launched."},{"startTime":522.081,"endTime":523.722,"body":"And I said, okay, what about delivery?"},{"startTime":523.722,"endTime":527.303,"body":"Oh, organization, our size, probably"},{"startTime":523.722,"endTime":527.303,"body":"another 50 people."},{"startTime":527.303,"endTime":527.523,"body":"All right."},{"startTime":527.523,"endTime":528.5830000000001,"body":"So we're talking."},{"startTime":529.548,"endTime":533.9300000000001,"body":"20 to 80 people potentially, depending on"},{"startTime":529.548,"endTime":533.9300000000001,"body":"how you do this and how you go about it."},{"startTime":533.9300000000001,"endTime":537.392,"body":"Yep, all right, so that's, we're starting"},{"startTime":533.9300000000001,"endTime":537.392,"body":"to look at getting close to a million or"},{"startTime":537.392,"endTime":540.934,"body":"so dollars, if that's a year or two"},{"startTime":537.392,"endTime":540.934,"body":"project in wages."},{"startTime":540.934,"endTime":542.135,"body":"What other projects do you have?"},{"startTime":542.135,"endTime":545.016,"body":"Well, we've got a core systems migration"},{"startTime":542.135,"endTime":545.016,"body":"that's happening."},{"startTime":545.016,"endTime":546.697,"body":"Okay, is there a business case for that?"},{"startTime":546.697,"endTime":548.238,"body":"Yep, what's the business case?"},{"startTime":548.238,"endTime":550.119,"body":"Oh, that should net us eight mil."},{"startTime":550.84,"endTime":553.681,"body":"Okay, what's that require about 20 people?"},{"startTime":553.681,"endTime":557.183,"body":"All right, so now you can see, all right,"},{"startTime":553.681,"endTime":557.183,"body":"before we even continue with that"},{"startTime":557.183,"endTime":558.016,"body":"conversation."},{"startTime":558.016,"endTime":560.898,"body":"You can start to see we're looking at the"},{"startTime":558.016,"endTime":560.898,"body":"brass tacks around it."},{"startTime":560.898,"endTime":563.86,"body":"What's the real financial driver around"},{"startTime":560.898,"endTime":563.86,"body":"this?"},{"startTime":563.86,"endTime":567.984,"body":"And whether you're a frontline leader or a"},{"startTime":563.86,"endTime":567.984,"body":"senior executive, those examples still"},{"startTime":567.984,"endTime":572.828,"body":"apply to you because the reality is you"},{"startTime":567.984,"endTime":572.828,"body":"have to make decisions on scarce resources"},{"startTime":572.828,"endTime":573.969,"body":"and zombie projects."},{"startTime":573.969,"endTime":576.11,"body":"Post critical threats to those."},{"startTime":576.11,"endTime":580.514,"body":"Those are things that will just chew away"},{"startTime":576.11,"endTime":580.514,"body":"at the edges of your resourcing and make"},{"startTime":580.514,"endTime":582.615,"body":"you feel tired and unaccomplished."},{"startTime":582.76,"endTime":586.823,"body":"So you can do like they did in the first"},{"startTime":582.76,"endTime":586.823,"body":"one, which is a small scale project with"},{"startTime":586.823,"endTime":592.627,"body":"the brand change, get it done, get it off"},{"startTime":586.823,"endTime":592.627,"body":"your list, or look at it as a larger"},{"startTime":592.627,"endTime":597.911,"body":"assessment and go, Hmm, this is probably a"},{"startTime":592.627,"endTime":597.911,"body":"good initiative and I will park it for"},{"startTime":597.911,"endTime":604.116,"body":"later when I have the resource thing or"},{"startTime":597.911,"endTime":604.116,"body":"option three is this is actually not all"},{"startTime":604.116,"endTime":604.857,"body":"that beneficial."},{"startTime":604.857,"endTime":605.998,"body":"I've looked at the business case."},{"startTime":605.998,"endTime":608.859,"body":"I've looked at what's required and I'm not"},{"startTime":605.998,"endTime":608.859,"body":"going to do it."},{"startTime":609.424,"endTime":613.024,"body":"Not everything that can be done needs to"},{"startTime":609.424,"endTime":613.024,"body":"be done."},{"startTime":613.805,"endTime":616.185,"body":"It's really hard for some leaders to"},{"startTime":613.805,"endTime":616.185,"body":"accept this."},{"startTime":616.185,"endTime":617.986,"body":"And it's a critical lesson to learn."},{"startTime":617.986,"endTime":622.167,"body":"Even in my own business, over the years, I"},{"startTime":617.986,"endTime":622.167,"body":"had to learn and had to remind myself"},{"startTime":622.167,"endTime":624.348,"body":"constantly, it's like, hey, you do this"},{"startTime":622.167,"endTime":624.348,"body":"stuff with other people, you gotta do it"},{"startTime":624.348,"endTime":624.868,"body":"for yourself."},{"startTime":624.868,"endTime":630.73,"body":"And the idea here is that you can't do"},{"startTime":624.868,"endTime":630.73,"body":"everything everywhere all the time."},{"startTime":630.73,"endTime":633.19,"body":"You have to make decisions on scarce"},{"startTime":630.73,"endTime":633.19,"body":"resources."},{"startTime":633.19,"endTime":636.991,"body":"And the more focused you are, the better"},{"startTime":633.19,"endTime":636.991,"body":"the outcomes will be in those focused"},{"startTime":636.991,"endTime":637.78,"body":"areas."},{"startTime":637.78,"endTime":639.46,"body":"You don't need to be perfect at"},{"startTime":637.78,"endTime":639.46,"body":"everything."},{"startTime":639.46,"endTime":641.741,"body":"It's okay to park some of those things."},{"startTime":642.362,"endTime":645.843,"body":"So I would say to you have a look at that"},{"startTime":642.362,"endTime":645.843,"body":"list as your homework from today's"},{"startTime":645.843,"endTime":647.724,"body":"episode, have a bit of a look, go right."},{"startTime":647.724,"endTime":650.966,"body":"What's been on here that's haunting me or"},{"startTime":647.724,"endTime":650.966,"body":"what are the things that my team tell me"},{"startTime":650.966,"endTime":652.286,"body":"are haunting us."},{"startTime":652.386,"endTime":656.688,"body":"And I need to make a decision in one of"},{"startTime":652.386,"endTime":656.688,"body":"those three categories to go either do the"},{"startTime":656.688,"endTime":658.689,"body":"small scale version and knock it out."},{"startTime":659.049,"endTime":664.02,"body":"Do the moderate, do the proper version and"},{"startTime":659.049,"endTime":664.02,"body":"park it to later or kill it."},{"startTime":664.02,"endTime":666.962,"body":"Get it off the list and tell people it's"},{"startTime":664.02,"endTime":666.962,"body":"dead."},{"startTime":666.962,"endTime":669.924,"body":"Tell them, hey, we've decided this is not"},{"startTime":666.962,"endTime":669.924,"body":"a critical deliverable."},{"startTime":669.924,"endTime":672.145,"body":"This is not linked to our strategic"},{"startTime":669.924,"endTime":672.145,"body":"priorities."},{"startTime":672.145,"endTime":674.166,"body":"We're going to get rid of this."},{"startTime":674.247,"endTime":677.309,"body":"If something changes down the track, we'll"},{"startTime":674.247,"endTime":677.309,"body":"have a fresh conversation on it."},{"startTime":677.309,"endTime":679.33,"body":"But this is off the list."},{"startTime":679.33,"endTime":683.333,"body":"You'll be surprised at how well people"},{"startTime":679.33,"endTime":683.333,"body":"respond to that."},{"startTime":683.333,"endTime":683.894,"body":"Great."},{"startTime":683.894,"endTime":687.876,"body":"So now, as always, I challenge you to take"},{"startTime":683.894,"endTime":687.876,"body":"that away and to do something actionable"},{"startTime":687.876,"endTime":688.417,"body":"with it."},{"startTime":688.417,"endTime":691.639,"body":"Thanks for tuning into today's episode,"},{"startTime":688.417,"endTime":691.639,"body":"and I look forward to seeing you in the"},{"startTime":691.639,"endTime":692.659,"body":"next one."}]}