Picture this… Your business has just suffered a major safety incident. Details are still emerging. Rumours are swirling, media are bombarding you with questions. Your reputation is on the line and to top it off, its New Years Eve.

As a matter of fact, a client of KWM Partner Andrew Gray faced this situation. Andy called in ResPublica PR’s Gabriel McDowell. In this article, KWM Corporate Affairs Manager (and former journalist) James Bennett asks them both to navigate a hypothetical scenario, to explain a few of the key principles to communicating in crisis.

Listen now to the conversation between Andy, Gabriel and James.