Do you think that AV integrators should refer to themselves as "Experience Designers?" Craig MacCormack, the editor at large for Commercial Integrator, does, and he defends his position against a few fellow AVTweeps.Stories mentioned on this episode of AV+ from Commercial Integrator:How to Help Schools, Colleges Step Up Campus Security in Wake of Parkland ShootingBeyond the AV Experience: How to Create Engaging Digital SignageAlan Brawn Discusses Fine-Pitch, Direct-View LED and ‘Wild West” LED Marketing ClaimsThe State of the Digital Signage Market in 2018‘Pro AV Experiences’ are the Future (Not a Scary Concept Or Another AV Industry Buzzword)