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Film & Business with Rosa Camero
Film and Business is the show for independent filmmakers ready to take control of their careers. Hosted by Rosa Camero, film producer, film marketing and distribution consultant, and founder of Ramiro AI, this podcast brings real-world strategies to help you navigate festivals, funding, marketing, and distribution with clarity and confidence.
Each episode offers honest conversations, practical tools, and mindset shifts that translate big-industry thinking into smart, sustainable moves for your film. Whether you're in development, post-production, or launching your release, this space is for you.
Rosa shares insights from over 17 years in the film industry, with experience on studio blockbusters and more than 130 independent films. She’s here to support your growth while also balancing life as a mom, a businesswoman, and a creative who believes in doing meaningful work without burning out.
Expect solo episodes, interviews with filmmakers and industry pros, and fresh ideas on how to use AI and modern tools to build a career in film on your own terms.
🎙 From story to film strategy, this is where it all comes together.
Film & Business with Rosa Camero
S3. E2. Why Marketing is the Missing Link for Independent Features Films
Episode 2 — Why Marketing is the Missing Link for Independent Feature Films
You can have the most powerful story, a brilliant cast, and beautiful cinematography… but if no one knows your film exists, what’s the point?
In this episode of Film and Business, I break down one of the biggest reasons independent feature films struggle to reach their audience: lack of marketing. And no, it’s not something you should think about after the film is done. It should be part of your creative and business process from the very beginning.
We’ll explore:
•The common mindset that keeps indie filmmakers invisible
•How marketing protects your vision and increases your ROI
•What studios do differently (that you can apply without their budget)
•My top 5 practical steps to start marketing your film today
•How AI tools like Ramiro AI can help you create a smart plan in minutes
You’ll walk away with a fresh perspective and a clear sense of what to do next, even if you’re still in development.
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🔗 Listen here:
Spotify: https://spoti.fi/4mbIibj
Apple Podcasts: https://apple.co/3S3PPeh
YouTube: https://bit.ly/3FbIwON
Website: https://bit.ly/42Xe8kj
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📚 Resources Mentioned:
Try Ramiro AI: https://ramiro.ai
Join the Filmpreneurship Network: https://www.rosacamero.com/filmpreneurship-network
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💬 Let’s connect:
Instagram: @rosscamm
Website & Podcast Hub: https://rosacamero.com
📣 If this helped shift your thinking, hit subscribe and leave a review. It helps more filmmakers like you take charge of their careers.