How Serving, Not Selling, Built a High-Ticket Coaching Empire (and How You Can Too)

Does this sound familiar? You’ve been told to churn out endless content across every social platform to “build your brand” and attract high-ticket coaching clients, but all it’s doing is burning you out and leaving you with crickets instead of clients. It’s frustrating pouring your energy into social posts that don’t move the needle, wondering why nobody’s biting. What if the real secret to landing those dream clients is a whole lot simpler—and way more effective—than hustling everywhere online?

I started with serving, not selling; I built trust before I ever tried to sell anything.—Melinda Emerson

Conversation Highlights:

• Discover how building a successful group coaching program can boost your client engagement and unlock consistent revenue streams.
• Leverage social media for personal branding to attract your ideal clients effortlessly and stand out in a crowded market.
• Master sales training techniques designed specifically for coaches and consultants to close more deals with confidence.
• Implement strategies for selling high ticket coaching programs that increase your income while delivering massive value.
• Develop a sales process tailored to business growth that turns prospects into loyal clients and scales your coaching practice.

Resources:

• Visit smallbizladyuniversity.com to check out Melinda Emerson’s online school and reach out to her there.
• Enroll in the Sales Accelerator Bootcamp, a six-week program that teaches sales process development, lead generation and qualification, closing techniques, selling to corporations or locally, tech stack setup, and hiring sales support.
• Enroll in the High Ticket Closer program, a six-week advanced sales training for those selling high-ticket offers ($10K, $25K, $100K+).
• Explore Melinda Emerson’s blog at succeedasyourownboss.com, which features over 5,000 articles on starting and growing a small business.
• Listen to the Small Biz Chat podcast, which originated as a live Twitter chat and now features interviews and business advice.

Building successful group coaching programs requires a clear structure and engaging content that meets the needs of diverse participants. It helps create a supportive community where clients can learn from both the coach and each other. As a result, coaches can scale their impact while providing personalized value to more people at once.

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Chapters

• 0:00 Introduction to Melinda Emerson and Group Coaching Insights
• 1:40 Early Business Challenges and Embracing Social Media
• 4:40 Building the Small Biz Lady Brand through Twitter and Consistent Serving
• 9:35 The Power of Serving Over Selling in Building Trust
• 11:52 Mastering One Social Media Platform Before Expanding
• 13:09 The Power of Focus in Selling Coaching Services
• 14:08 Lessons Learned from Launching a High-Ticket Coaching Program
• 17:01 Developing a Sales Training Program to Address Client Needs
• 20:00 Navigating the Coaching Industry’s Challenges and Avoiding Pitfalls
• 23:05 Introducing Melinda’s Sales Coaching Programs for Different Levels