In our latest episode, join Mike Wells and Ruth Bucknell as they discuss the importance of adding ‘conscious' friction to the customer experience. In a world where the customer journey is so seamless and ‘frictionless’, why do we need ‘conscious' friction?

In this episode we will be discussing:

• The value of ‘conscious friction’ within the customer experience?
• Why brands need to become more customer-centric
• Industry examples of good and bad friction?