364: Precision Pro Co-Founder Jonah Mytro & The Million Dollar Rangefinder

In this episode, the boys are joined by Jonah Mytro, co-founder of Precision Pro Golf, to pull the curtain back on the golf technology industry. Jonah shares the origin story of taking on industry giants like Bushnell and Leopold by bootstrapping a company focused on what golfers actually need—not just expensive bells and whistles.

We dive deep into the tech, discussing why rechargeable batteries are the future, the science behind "slope" algorithms, and why some major brands are failing on stabilization. Jonah also gives us an insider’s look at the PGA Show, the rise of golf influencers (from Good Good to No Laying Up), and the frustration of "Chinese crap" flooding Amazon.

Plus, we talk about the legendary "$1 Million Duct-Taped Rangefinder," the differences between Asian and US market designs, and give away an NX9 Slope to a lucky listener.

In This Episode:

• The Origin Story: How Precision Pro started with a $200 price point to disrupt the market.
• Tech Talk: Why battery replacement programs matter and the truth about waterproofing.
• Hot Takes: The problem with cheap Amazon knock-offs and "race to the bottom" pricing.
• Course Talk: Dream rounds at Bandon Dunes, Landmand, and Rusty Canyon.

Special thank goes out to our show sponsors:
🏌️‍♂️ Garsen Grips - https://garsengolf.com

And also our show supporters:
🏌🏻‍♂️ Gretsch Golf Academy - https://gretschgolf.com/
⛳️ Las Vegas Golf Superstore - https://www.worldwidegolfshops.com/
🏌️‍♂️ Rohrs Golf Co - https://rohrsgolf.com/
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Transcript

PGA Show Aftermath And Scale Of Golf Expo

Matt 0:22

What's up, everybody? Welcome, welcome, welcome to another episode of the Chasing Daylight Podcast. And tonight we have a special guest with us. If you have been following us over the last couple weeks, we've been uh you know kind of talking about stuff like this and stuff like this, and oh yeah, a little Augusta action. We got boxes and more boxes, and yeah. So the man that made this all happen, Jonah. Is it mitro?

SPEAKER_00 0:56

Mitro.

Matt 0:57

Mitro mitro has joined us this evening from Precision Pro. How are you doing today, man?

SPEAKER_00 1:04

I'm recovering from the PGA show. Yeah, I would assume so. Yeah, yeah.

Matt 1:09

Yeah, I it so it does take a little while to get over that.

SPEAKER_00 1:13

It's a week of craziness, it's six months laid up for um preparation, and then now it's just a follow-up. And um, it is it it's crazy. Have you guys ever been down?

Matt 1:26

Yeah, I've I've been three times.

SPEAKER_00 1:28

We're hoping to go next year. You have to go. So I tell people it's a Super Bowl of golf, it's golf euphoria. You could spend one day and not even see everything that's there.

Joe 1:40

Sounds great, honestly.

SPEAKER_00 1:42

That sounds amazing, massive facility. So how do you say it was like 140 football fields? Yeah, it's ridiculous. Wow.

Origin Story Of Precision Pro

Matt 1:52

I mean, the first time I got in there and walked the floor, like, and I we just walked in the main entrance and then hung a right and went all the way down, hung a left, went down, hung a left and went all the way down. And I was like, we've been here three hours. I haven't finished it yet. It's it's massive, massive. So so how tell us a little bit about what you do with Precision Pro, uh, how you're involved with the company, and uh, you know, let everybody know what you know why we are why we're having you on.

SPEAKER_00 2:26

So so funny, you guys pop in my feed, and the feed was Bushnell bleep is the best kick-ass rangefinder out there. And then somebody said, Hey, what's that rangefinder you have in your bag that the battery is like killer? You guys couldn't remember what it was. So I was like, I have to reach out to you. Like, you gave some props, you remember what it was. Yeah, so that's what instigated this whole kind of conversation. We're like, well, you know what? Let's compare head to head. If you guys get one of our products and you still think Bushnell is better, fine. Hands down. I think we make the best product out there. Hands down. Um, the tight and the tight elite series is kick ass. It is killer. So back up 10 years, um, my partner and I were sitting in our um at a trade show in Phoenix, Arizona, selling training aids, right? Tchotchkis. We made like three grand that that weekend, right? We're on these outdoor golf shows. They used to be called golf fest. We're heading back to LA and we started talking about new things that we could do in the golf industry. And I knew Bushnell's patent for their range finder was expiring. So I said, why don't we come up with a range finder? We sell it for$200. Uh, back then there was Callaway and uh Nikon had a partnership. There's Leopold and then Bushnell, and that was it. They owned the market. So he said, sure, let's do it. So we found a manufacturer, we got some prototypes, and we launched um in May of 2014, and we sold out in a week.

Joe 4:00

Oh yeah, wow. You know, you know what so what's so funny though, is that clip that you saw. I was out of town that week, and I was the one with the precision range, uh, precision pro rangefinder. So and I was in the chat.

Matt 4:16

That's how we that's how we remember because that's how they remembered.

SPEAKER_03 4:20

He he was bragging about it for a couple months though, leading up to that. Like, I still haven't charged this rangefinder, like yeah, crazy.

SPEAKER_00 4:28

Like eight months. What where did you get the rangefinder from? It was an event or a giveaway.

Joe 4:32

Uh no, I had I so I had a what I had an NX9 um before this one, and I I won the giveaway from the Gall Fathers, who are also our friends in Las Vegas. Um, so I won this one from them, but I had a Precision Pro before I had this one with the with the battery uh exchange for life. And then um I couldn't believe that I hadn't changed it for eight uh charged it for eight months, and it's still at 75% battery.

Rechargeable Batteries And Waterproof Design

SPEAKER_00 5:08

I was so against the replaceable battery. So, for you guys don't know, standard batteries that everybody gets are like these, right? They're in most range finders or CR2, three volt. Yep, these last for one year if you play every week. So 50 round battery, 5,000 shots. Our team said, Why don't we do a rechargeable battery? I said, We're only gonna do it if it's in line with a standard three-volt battery that you're gonna get uh in our current products. Because if not, people aren't gonna want to use it to have a bad experience. So we found the best battery out there and uh did some testing and basically found it was equivalent to that standard three-volt battery you would see in any other traditional rangefinder. It's impressive. So so at that point, we're like, we have to come to market with it. Um, and it gives people, I think rechargeable is the way to go. Um, the other thing it allowed us to do was they're fully waterproof. So you could throw the thing in the lake for 30 minutes up to 30 feet, and it's 100% waterproof. Right. Wow. Amazing.

Dan 6:05

I hope not to test that theory, but uh we'll see.

Joe 6:08

Yeah, not to do that. Yeah.

SPEAKER_00 6:11

We when we when we launched this, people would question, is it waterproof? So I would take it into the back room of a shop or uh of a store and run underwater. And we took it to the PGA show and had a like a fountain uh with water running all day, no condensation, no watermarks, nothing. It's amazing. That's awesome.

Joe 6:33

So, yeah, that's wild. That's pretty wild.

SPEAKER_03 6:35

That's that is wild because every other brand that we won't mention the name had so much condensation buildup in it, like after a couple months of using it. I mean, not as not as big of an issue here in Vegas, but I imagine humid places and you know, you know, areas with lots of rain, that's a major issue.

SPEAKER_00 6:54

So condensation, but here's the other thing you guys are in a hot uh summer uh environment, right? So when you put your rangefinder on your carts, how do you put it on the cart?

Joe 7:04

Well, you gotta you gotta go this way up. I found that out because of precision pro. Yep, I didn't know that.

Matt 7:10

I read the pieces, I read the pieces in the box on mine just so I would remember which way it needs to be facing.

Joe 7:17

So read the box, read the instructions in the box.

Cart Magnets, Heat, And Sunspot Tips

SPEAKER_00 7:22

So this is the crazy part. Range finders never had magnets on until 2017, 18. We were the first one to put a magnet on Bushnell at the straps. So range finders were placed like this in your cart. As soon as people start putting them on your cart, all the heat, right, on the lenses, people decide to put them magnifying glass down, it would heat up and you would get uh black spots called sunspots. So we tell everybody make sure if you're in a hot, it's a hundred plus degrees, a lot of sunlight, your lenses need to face up. And that's true with any range finder you use, not just ours. They all should be dual triple coated on the lenses. Um, because if you do that, like here in Philly, I can do this and no issues. But Texas, Arizona, parts of Vegas during the summer, like make sure the lenses are facing up.

Matt 8:10

Yeah, I I I remember that's why I put the sticker on. Just just so I remember because I I put it on, I just said it on the cart and I saw it and I went, Oh, nope, gotta do it this way. That's weird. It's like a habit now.

Joe 8:21

Yeah, yeah. It's it's natural to like you shoot it, right? And then your hand goes this way, right?

SPEAKER_02 8:26

Yep.

Joe 8:27

But like it's like I shoot it and then I have to do this way.

SPEAKER_02 8:30

Yep.

Joe 8:31

So it's it's natural to do that, but because I read the the instructions on the inside, I do this every time now.

Matt 8:40

Yeah, I read the material.

SPEAKER_03 8:41

First time I've ever read instructions. Yeah, me too.

Matt 8:45

So how is the how is the no ahead?

SPEAKER_00 8:49

No, I was saying you guys got the elite, so you have the GPS and Bluetooth. So there's a lot more features in it than just our traditional Titan. So most guys could figure it out, but you can't. I won't tell you how many people call us with issues, and we say, Did you read the instructions? No, of course not. Yeah, why would I read the instructions? I know what I'm doing.

Joe 9:09

I mean, in the box, it was blatant, right? It said it I mean it was like a picture, I can't remember, but it was like it stood out to me.

Matt 9:17

I don't know where I saw, but I don't know.

Joe 9:18

I don't read directions either. I do not read directions at all. I'll find myself wandering in a desert before I stop at a gas station to ask for directions, you know.

Matt 9:28

I want I wanted to know where the slope was and how to get it out of meters if it accidentally gets put in meters, and that's all I care about.

SPEAKER_00 9:33

But yeah, no, it shouldn't get it's it shouldn't happen. Now, our old NX9s, you guys can attest to if you used it, it could switch between meters and yards pretty easily. Right there. This one, you cannot turn it into meters yards unless the unit's turned off and you have the mode button held for things for 10 seconds. Good. It's very difficult to do it.

Joe 9:54

Yeah, so going back to our story. I might have to send it into PSA one day. So I'm I'm holding on to this. Get it graded.

SPEAKER_00 10:06

It's not one of one. We have lots of them, but um, no, so I mean, 10 years ago we started the company and uh sold out and then did it again, and then um after kind of six months, we said, all right, let's start thinking of plan. We had no business plan, no kind of outside funding. It was all kind of bootstrapped this thing from the start, um, and learn as we go. So I I learned more about a class one laser than I probably ever thought I'd ever want to know.

SPEAKER_02 10:31

Ready?

SPEAKER_00 10:33

So we're regulated by the FDA because it is laser, so there's certain things we need to do with the FDA every single year, um, certain forms we need to fill out, uh certification.

Matt 10:42

What is that? What does that involve?

SPEAKER_00 10:44

So any laser has to have certain so medical devices are class two, three, four, five lasers. We're a class one laser. So it isn't harmful to the eye, but we still need to certify that the laser coming out of the kind of bottom piece isn't gonna harm a um any humans or animals. Um, so every year we have to certify it with certain testing, uh, submit that to the FDA. When products are uh come into the country, FDA makes sure again the certification is valid. Uh if not, they'll reject the products. So yeah, it's been a crazy ride. I mean, it's been 10 years. Um, I'm one of the owners. I run our kind of our whole busdov sales international business. So, but it's been fun.

Joe 11:30

And you guys were one of the first, right? Or the first, uh as far as I remember, right?

The Elite Series, App Features, And Usability

SPEAKER_00 11:36

We were the first at sub two first at Magnet, first with GPS, um, integrated in the unit. Uh Bushnell had one that was a hybrid. We were the first to um come out with a speaker with a screen. Now everybody's doing it.

Joe 11:52

Um well, what I what I mean is like you were the first, like outside of Bushnell, Leopold, Nikon, like Yeah. You were the first. And now there's a there's a lot of them now, which is crazy. And they're you started it. You started it.

SPEAKER_00 12:08

Well, we started the trend. Um and the whole idea was if I'm the consumer, what would I make for myself? Right? I don't want bells and whistles that don't make sense. Um, and now you go out there and you're gonna see. I had actually have a conversation today with a retailer from it. They had the um what was it? It was the cube. You guys ever hear about it?

Joe 12:34

Oh, yeah, the cube where it triangulates area.

SPEAKER_00 12:37

Yes. So we had this conversation today, and he's like, I really like the cube because sometimes I can't, it's car path only. So I'm in my cart, I shoot the pin, I shoot my ball, I know what the distance is. I said, That's great, but like that happens how often? Once a month, once every two months. It's it's not a very useful tool unless you're a caddy and you're doing that. So there's a lot of gimmicky things out there that people are coming out with for rangefinders. I recently, I mean, you guys have seen if the ones with the screen on the outside that show you the distances. Um don't need that. I saw one, I saw one that looked like a uh video camera. So you'd like to open the screen and then shoot it. Oh like old school a mini DV camp.

SPEAKER_02 13:24

Really?

SPEAKER_00 13:25

Wow. Yeah, that one it was it was a prototype. Um that's wild. Yeah, I see some crazy things, but our whole thing is like I'm the consumer. What do I want as a golfer? I'm a six handicap, but that scratch golfer to that 25 handicap. Like, what do they want every single day? And let's make something for them and make sure we warranty it and support it. And if there's an issue, like we stand behind the product. If you want to upgrade, you get 30% off the upgrade to something new.

Joe 13:55

Yeah, you stand behind your product from day one with the battery exchange, you know.

SPEAKER_00 14:01

Yeah, product batteries. Um but hopefully in the future, all range drivers will be rechargeable. We don't have to have the battery program. But I'll tell you a good story. Back in 2018, we came up with this uh free battery replacement program. So if you need a battery, reach out to us, we'd send you one for free. We went on one of the um popular golf uh websites and we did a deal with them where they would promote this program for us for two days, and we could get all these leads and we'd ship out these batteries, and we could get some uh potential customers out of it. Any guess on how many people responded in 48 hours to our battery program? Uh uh, one per hour. One per hour. Give me some guesses.

Joe 14:47

Uh 25. Uh 4,500. Yeah. That's what I was gonna say. 4,500.

SPEAKER_00 14:57

4,500 people. Here's the issue, though. I had to have my staff now pack and ship 4,500 batteries.

SPEAKER_02 15:05

Yeah, yeah.

SPEAKER_00 15:06

Which took about a week and a half to do. They weren't very happy, but it was a really cool kind of promotion we did. Um, we planned a little bit. What was your customer retention off of that? I have no idea. That was so long. Our whole idea, we just wanted to get products to people's hands. Um, yeah, you put and it was a branded battery, so it actually said precision pro on it. So you have a bushnell, you put this battery, and you're a bushnell. You remember us, hopefully.

Joe 15:36

Smart, yeah. I mean, I I had the I used the battery program before back when I had my NX9. And it came quick too. It wasn't like you know, it took a week or two. It was it was at my house in four four days.

SPEAKER_00 15:52

Yeah, so that's all right. Go for it. All right.

Matt 15:58

So, as somebody that's in the space with the rangefinders, what without like bashing anybody, I don't want I'm not trying to get you to bash anybody. I'm just curious, like, what is your beef that you have with other rangefinders that I I know you you you know saw a niche and uh a want and a need, and you took it after took after it and got it, which I'm impressed, I'm proud of. That's impressive. But what what would you say is something that drives you nuts in the range finder industry?

FDA, Class 1 Lasers, And Compliance

SPEAKER_00 16:26

So it's probably, I mean, back in the day it was people ripping us off. So our first thing is we came out with a green face plate, people started ripping us off. Whether it was a Chinese manufacturer, it was a local manufacturer, they would use different variations of our name. It was the Pro X7, it was the Precision X7. But I kind of got past that because if someone rips you off, it means you did it right. Absolutely, yeah. So kind of pattern on the back, we did it good. I would say the biggest um the two things. Number one is the Chinese crap on Amazon, and it's it's every category now, not just ours. But yeah, you could get a rangefinder for 50 for 50 bucks for 60 dollars, and people buy it, and that money goes to Amazon and goes to the Chinese manufacturer, and it just goes overseas, and they do not care if the thing breaks after 29 days, 50 days, 100 days, like they do not care, they're just flooding market with cheap crap and shit. And it's and it's frustrating now. Listen, as a vet as a brand, I hate it. As a consumer, I'm probably part of that because I need something, I'm looking for the best price. It's a commodity that I'm gonna buy for XYZ. It's pricing, sure. So as a brand, it's frustrating to see that. Um, and Amazon is not doing anything to stop it.

Joe 17:48

No, I mean, I hope if there's something if there's something I want, I do my due diligence, you know what I mean? So it's like you look into the reviews and and you'll see you'll see it, but you gotta just gotta take a little bit of time.

Firsts, Copycats, And Market Trends

SPEAKER_00 18:02

Um, some are the second thing that was all uh some are fake. I mean, the the thing called buying where they would give away products and like yeah, yeah, definitely. I would say the second most frustrating thing is that guys enter the market and think it's easy to do what you do, and all they'll do is drop price. So it's a price, uh, it's a race to the bottom. So I'm at 300, they're at 279. Yeah, they're at 249, they're at 239. And for customers where price is their only factor, they're gonna go with the cheapest. I mean, we've seen some of our retailers kick us out, go with the cheaper brand, come back to us a year later and be like, you know what, that product sucked. I'm gonna bring you guys back in. Yeah, all they're doing is is is chasing the price and the margin. But I would the benefit to what we're doing is I mean, we're I mean a private company self-funded, we can pivot and turn and and and bring things to market quicker than some of these bigger companies. But I also don't have millions of dollars to waste on something that may not work. Right. Because it puts us in a bad position financially. So we have to be very smart about how we spend our money, where we spend it. And the last big thing, it's not just for thrange finders, but it's tariffs. And I think some of you guys may see it in the industries you're in. Tariffs are raising prices across the board. Yeah. So, prime example, 2023, end of 23, we said we need to move manufacturing out of China. So it took us two years, went to Vietnam, everything's made in Vietnam now. There's no tariffs in Vietnam. Now there are 25% tariffs in Vietnam. Yeah, for no reason. China's at 55%. So tariffs are just inflating the the pricing of everything, right? Golf balls, bags, um, accessories are terrible.

Joe 19:48

I mean, everything.

SPEAKER_00 19:49

Every category, every category. And it's frustrating because a driver should not cost$800,$699. Yeah. We know how much we know we know a lot is RD and marketing, but it what's the actual driver cost to make or a putter cost to make? Between 40 and 60 bucks. Yeah. So I had the public like consumers have to know this.

Joe 20:13

It's true, yeah. And if you research it, you can find out on your own as well. Like, yeah, you're not, you're not, you're not sharing any information that can't be found.

Matt 20:21

Yeah, everybody knows that. So, what how did you guys settle in on your price point?

SPEAKER_00 20:26

So, we uh our initial price point was$199. And of course, as you make better products, costs go up. So, on the high end, we're at that$399 price point with the Elite, we're at$330 with the Titan slope,$279, and then$229. The frustrating part is there is a I'd love to sell something at$199, but you can't make make much money on it. And that one and nine price point is competing with the$100 to$120 price point. That's not really good.

Matt 20:56

Yeah.

SPEAKER_00 20:58

So we've kind of pivoted where we're not playing the pricing game, we're playing the product quality and the performance, and trying to make the best product we can at that price point. And we're just under Bushnell in terms of pricing. So we we we fit really nicely in some of the big box stores where Bushnell maybe had that high-end price at$4.99,$5.99. We're at three and$400. Yeah.

Joe 21:22

No, I I I mean, you guys set standards. You're like you've you've been the first to do many things, and you're right right there below Bushnell, which I think it's a perfect spot for you to be because I mean it's killer. I love this thing, I really do.

SPEAKER_00 21:38

All right, so before you had that, what did you use in your bag? Let's go one by one. What did you have your bag and why?

Joe 21:44

I had an NX9. Uh before that, I had a bushnell. What was that? The X2 Tour, the white one. Is that right?

SPEAKER_00 21:57

Well, there's the X7, and then you had the Well the two would have been the V2. The V2.

Joe 22:03

Yeah, it was it was the it was the tour one, whatever they did with that special silicone thing, but I didn't have the special edition.

Matt 22:11

The Patriot edition.

Joe 22:13

Yeah.

Matt 22:13

Patriot pack. Patriot pack.

Joe 22:15

And it and honestly, like it's I mean it was good, right? But this feels sturdy. Like if I recall, when I used my bushnel, it just felt kind of like plasticky to me.

Pricing Pressures, Tariffs, And Manufacturing Moves

SPEAKER_00 22:28

It was so every exactly bush nail is a play is a plastic body, um, ABS plastic. Um, all the Titans are aluminum magnesium shells. Um, so more many they're they're more expensive to manufacture, but they last a lot longer and they just look really freaking cool. Uh and they're heavy. I mean, and the ones you have are almost it's 14-15 ounces.

Joe 22:49

I like the heaviness. I like the heaviness.

Matt 22:52

I feel like you're using a product, not a something with quality.

Joe 22:56

Yeah, weight.

Matt 22:57

It's so funny how a weight equates value. Yeah, but it's in the rangefinder space, it's true. I mean, this you this feels like a really solid product in your hands, you know.

Joe 23:08

It's not the mag the magnet on this is integrated so well, and it's very strong, and it doesn't even feel like there's a magnet on it. Like it's there, you can you can feel, I mean, yeah, like unibody. Yeah, exactly. Like it's part of it. Fantastic. I love it.

Dan 23:25

Dan, what were you using? Yeah, it I had a loophole actually. Yeah, which one uh the GX5 or six, I think. That's the top of the line one. Yeah, it was it was well, okay. So I'm I'm familiar with loophole because I grew up like you know, around guns and hunting and stuff like that. So I have a lot of loophole uh rifle scopes. And um I had one of those and I just I lost it somewhere. But it was it was nice, but I was changing batteries like crazy in that thing. I would do two a year, and I was using like the the like the lithium batteries, and I don't play that much golf. I you know, I'd play maybe maybe 15-16 rounds a year, but it's uh it was nice, but I it would burn it would burn batteries up big time.

SPEAKER_00 24:17

Well, was the L C D was it uh uh yellow or green color or red?

Dan 24:23

Was uh it was yellow, I believe. Yeah, and then on the inside it was red. You can change the change it from black to red.

SPEAKER_00 24:31

Yeah, so that's a that's a high-resolution O L E D. So they look really good out of the box. They there are a lot more power uh is pulled from them, so that's why you may drain the battery faster, but they also burn out faster. But listen, Leopold, I mean, they make they used to make everything in the US, they're officially out of golf now. They stopped making golf stuff, they blew out kind of their inventory about a year and a half ago. But they mean them and Bushnell were the leaders back in the day, like at the high-end price point. And then you had Nikon uh and Callaway that had their kind of inexpensive stuff, and then we were right there. But I remember going into some stores and they had every Leopold out there, and slowly Leopold just lost market share. We would take more shelf space, and then they just kind of completely exited the market.

Dan 25:18

Yeah, I've seen um a couple of hunting like companies like Vortex started coming out with I seen they have like a new golf scope now, and they were mostly in the hunting and outdoor space. So yeah, it's uh it's kind of evolving a little bit, it's kind of crossing over.

Matt 25:34

Jeremy, what were you knew that? I'm sorry, I keep on interrupting you.

Joe 25:38

No, you're good. We do have a question as well from comma. Uh-oh.

SPEAKER_03 25:44

So the boys. The problem with this one, if you notice the uh slope button is missing because I dropped it on the fairway and it popped off and I could no longer change it to slope. So then I I contacted them, of course. It's gonna sound like I'm bashing, but I was I had it a year and a half, they wouldn't they wouldn't replace it.

Build Quality, Materials, And User Feel

SPEAKER_00 26:06

All right, this is to all of the I'll bash them for a second because retailers call me and say there's an issue with my my my bushnell, it doesn't work. I have to send a postcard into bushnel with the product. I send a product in, and then I get a postcard in six weeks saying if they warranty or if they don't warranty it. Most times they don't warranty it and they'll say, Oh, you can upgrade and pay X amount to upgrade to a new one, even if it's within the warranty period. It's just a terrible experience. So, what I tell our retailers like if you have a product, it's not working, someone brings it in, right? It's a pro shop, it's it's a greengrass shop, and you can't figure it out, give them a new one. Fix it within that three years, have that customer walk out and have a great experience because all it's gonna do is mean they have a great experience with your shop. That shop has a great experience with us as a manufacturer and a brand, and we all win. Yeah, I'm not wasting my time going back and forth for six weeks, especially in a situation where the golf season may only be three or four months in certain markets. Yeah, yep.

unknown 27:08

Yep.

SPEAKER_03 27:09

I used to have the random golf club one. I can't I can't remember which model that was, but I I left it on the cart and it was gone like five minutes later.

SPEAKER_00 27:19

It was the NX9. Um I don't have any that was a great partnership. That was our first product we did that was kind of co-branded. I was honestly gonna bring this up club.

Joe 27:30

I was gonna bring this up too, because I'm I'm semi-new to golf, right? I started I I played a little as a kid, and uh one of one day I was at work and Eric Anders Lang Adventures in Golf popped up on you know my YouTube. Watched it, fell in love with it, and uh, and then he's promoting it. And of course, it's like I want a precision pro. And he's he's honestly led the charge be pre-COVID when the super boom happened, but like the stories he can tell, and I think that was a great partnership from the get-go.

SPEAKER_00 28:09

So yeah, uh, something about Eric, he's a great storyteller. Yes, absolutely. Um, we we met him out in LA. Uh, we were based out there for a few years. It was a great partnership. Same thing with Nolane Up, who's another great partnership we had for two years.

Joe 28:26

Probably the best golf podcast out there still.

SPEAKER_00 28:30

Uh I think I love your second strapped. I love the strap episodes.

Joe 28:36

Yeah, strapped is one of my favorites. Strapped is fantastic.

SPEAKER_00 28:39

But as as okay, you you start with someone early, right? You guys are on the same level in terms of hey, the money they get versus what they give you. And as you grow and they grow, they want more money. Sometimes those levels don't align with each other. Um and that's kind of what happened. I mean, Nolan Up went with Calloway, then probably got paid a ton of money to go with titleist.

Joe 29:02

Yeah, yeah, I'm sure.

SPEAKER_00 29:04

I'm sure they added Eric John to Taylor made, yeah. And our yeah, and so it's again great partnerships. Uh so but listen, we were one of the first that actually really utilized these content creators before they were known as content creators and influencers. Yep. And I hats off to our marketing team because they're the ones that brought those guys to us and said, Hey, these are guys we need to work with. Great example, good, good. Somebody came to me and said, We have to work with good, good. I said, Who the hell is good good? I have no idea. And then I watched some videos. I was like, Why are people watching this stuff? I don't get it.

SPEAKER_02 29:41

Yeah, yeah.

Stabilization, Display Choices, And Tradeoffs

SPEAKER_00 29:44

Now I'm not the target consumer. Uh I'm in my 40s, I got three kids. Like, my kids would watch it. But again, another like partnership that my team brought to me and said, these are guys we need to look at. We did it for a year and a half. It was a great partnership, but again, the level that they wanted and where they were going, they're going after I mean these big brands. I mean, yeah, Yeti and I mean, just these brands are spending GMC and Chevy. So yeah, just a few dollars. We've had some really cool partnerships, a few dollars more than we want to spend. Yeah, yeah, for sure.

Matt 30:21

Yeah, I had I've been well, we had a conversation before we planned this, and so Jonah knows what I was doing. I I had um uh bushnel and it bounced out of my cart when I I think I was playing, I can't remember who I was playing with, but they hit their ball left on number 13, and I we went looking for it and it bounced and I had it in the cup holder because it didn't have a magnet on it, and it bounced out of the cart, and I realized it two holes later, went back, never found it. Someone grabbed it. So since then, I'd been on the the the hunt to try and find something, and uh you know, I the first precision product precision pro product that I used was the R1, right? Is that what it was called?

SPEAKER_03 31:06

I think yeah, that's trash, yeah, garbage. That's what that's what Zayn uses now.

Matt 31:13

Yeah, that's the one. That's the one. I let I gave it to Zane. Uh it's it's we'll just yeah, if you're watching on YouTube, you understand how it is it it wasn't great.

SPEAKER_00 31:22

The R1. The R1 conceptually was a cool product. We made a couple missteps. Number one, the color wasn't good, the shell wasn't good, the battery sucked.

Matt 31:34

So it was bad.

SPEAKER_00 31:35

Oh, yeah, and the packaging was enormous, but it was all that stuff we learned from got us to the point where we made the Titan the best product we could make. So I will admit that we failed on that one, but it turned into a really cool thing, and we made and people still call us, say, hey, the battery's not lasting, we're gonna upgrade them, right? We upgrade them to a new product. Uh love that I remember so great story. 2019, we're in a marketing meeting, and uh, I got the product in front of me. I said, How long's a battery last? And my marketing guys were like eight to ten hours. I was like, Are you fucking kidding me? We can't sell this. We did not sell this, it's a two-round battery. They said, Well, it's already in production. I'm like, you gotta be kidding me. Like, this is like one of the biggest failures. Like, but we had to suck it up because we were already in production, someone's already shipping out. So that was my biggest thing. When we said we're gonna redo this and do right, we had to make sure a three to four dollar product had to feel like a three and a four-dollar product, had to be metal, had to be heavy, had to have the battery, it's the best thing out there, and you run this thing over with your truck and it still works. Like, those were things that I really wanted to put into a product. So listen, I'll admit when I fail and we mess up and fix it.

Matt 32:50

You gotta you gotta break a few eggs, you gotta break a few eggs, you know.

Joe 32:53

Well, that's what sparked a lot of this. That's what sparked most of this is because Matt had the R1 and then I got the precision, you know, the Titan Elite, and I didn't charge it. I I think I got it in April, and it was in January, still 75% battery. I mean, I play twice a month now because I got kids too, but I mean, for it to hold that life as well over that course of time, and he was like, Oh, there's something to that, you know, because he had the R1 bad experience. That's that's how that whole conversation started because it's it's fantastic, honestly.

Slope Algorithms, MySlope, And Environment

Matt 33:33

Love it, and then Canon came out with their uh version of a range finder for golf, and me being I have a I have a photography background and I always shot Canon, so I'm like, I'm gonna give this a try. And it's so it's it's a very cool product, it's tiny, but it is so damn small. I mean, you could put it in your pocket and forget you have it in your pocket, it's so small. Um, the the the lens on it is nice, but the zoom is trash, and it's just slow, it doesn't have a vibrate, it's slow, and uh I mean there's some cool features, but like I said in our conversation that Joe and I had, you know, when are you gonna use that feature? You get it, you're like, oh, this is so cool, and then you never use it again. Because if you do use it, the battery dies by the end of the round, and then you're right back to where you were, gotta charge it, and oh, I forgot to charge it. Now I don't have a range finder, and it's just a mess. So that didn't last forever.

SPEAKER_00 34:31

So their big thing was a yeah, so their big thing was a stabilization. They're one of the first that did that with their cameras and the rangefinders, which I think is a it's a great idea, and a lot of people like it, right? Older guys can't hold a range finder straight. There's some issues getting the flag. Um, and there's some people that like that feature. Um there's some things they're they're not executing on.

SPEAKER_03 34:53

Yeah, thanks for the visual, Joe.

SPEAKER_00 34:56

Joe was Joe's demonstrating. I did this, I did this. Oh shit. But I will share this. So do you guys know it? Where's Nikon made? Do you guys know that? Where are they manufactured? Japan.

Joe 35:10

Is it Japan?

SPEAKER_00 35:11

Japan.

unknown 35:12

Okay.

SPEAKER_00 35:12

So a lot of Asian countries, you guys ever play golf in Asia? No. All right. So the way it works is you have a cart, you don't ride in the cart. Your caddy either has a remote control that drives the cart, or they drive the cart, and all your bags are in the cart. Carts don't go in the fairway. The cart stays on the cart path. You walk with your four caddies, they give you your clubs, and so everybody wants a range farm that's small. I'm gonna show you this. They don't want that small, that's this size with no magnet. Yeah, and they want it this size they can put in their pocket, or they have a clip on it and they clip it to their belt. So they don't have to go back and forth. So if you compare these.

Matt 35:51

Wow on their belts, right?

SPEAKER_00 35:53

So this is the US market, this is the Asian market. Wow. And I and so that's that's one is the thing. The second thing is right, American, we're big, we're we have big hands, we're tall. A lot of the Asian um golf population is a little shorter, a little uh in nature, they have smaller hands. So they they they think this is enormous, where I think this is perfect. This is perfect size for them, where I think this is way too small. I'm gonna crush this thing.

SPEAKER_02 36:24

Yeah, yeah.

SPEAKER_00 36:25

So there's definitely if you think about like uh Bushnell came out with the A1, that little small range finder. That was a Asian European model that they brought to the states to come at a lower price point with a slope that was over there because of the size, didn't have to have a magnet. Now they have that little sleeve where the magnet comes on, and that's why when you get a lot of these kind of rangefinders on Amazon that are small and cheap and expensive, they don't have a magnet. It's because they're made by Asian RD people who don't understand golf, they understand what they would use and sizing. So it's just it's a very interesting dynamic. I've been over there three times already. Yeah, so it's just a it's a very different golf culture. Yeah, and the products that are launched again, it's amazing. I would say Vietnam is probably my favorite.

Matt 37:13

So after after the Canon, uh I said, okay, I'm I I really wanted to try the the Bushnell, the one that pairs with the GC quad and the Foresight, you know, because I as a fitter for Callaway, we use GC Quad. And so I'm like, oh, that's that's a really cool feature to add all that together. But I mean it they're so damn expensive. Um, and so uh I was in the in the golf store, our local golf store, uh shout out Las Vegas Golf Superstore, and I was picking up different picking up different range finders, and the the Nikon has that brilliant display. I mean, it is it is stunning how bright and vibrant it is, and it has the the stabilization, and it's a little smaller, doesn't have a magnet, so I Amazoned it up and stuck some magnets on the side of it so I can stick it to the cart, and it works, it works, but the stabilization drives me up the wall because yeah, because it's I'm I'm like moving it like this.

Joe 38:15

Yeah, oh really?

Influencers, Partnerships, And Brand Building

Matt 38:17

You go to lock in and it and then it shifts, and then it has to lock in again and it shifts, and it doesn't do it all the time, it does it some of the time. But it's like I just want to point and shoot and get my number, it's not that difficult, you know. Um, so this came at a perfect time because that thing was about to ready to get thrown in the lake. So I was tired of the stabilization being so poor.

SPEAKER_00 38:38

That's the first time I've heard that. I I usually hear that people like that stabilization part, but I like because I try all the rangefinders. Yeah, I tell people I think ours is the best. And again, everybody's gonna say, I mean, if you don't like it, that's fine. Send it back. That's what I tell people. Like, if you buy a product and you hate it, send it back to us.

Matt 38:57

It'd suck if you came on here and said, Well, I don't think we're the best, you know, we're good, but no, absolutely you want to be the best.

Joe 39:03

No, so those range finders, like, well, I'm trying to hit it and then I move, and then it tries to float me back to the spot.

Matt 39:10

And I'm like, no, now I gotta re-catch it, and it's just it's annoying, it's it's just something that shouldn't be annoying, you know.

SPEAKER_03 39:17

First thing I noticed about this one that you sent is how fast it picks up the target. It's quick, like even before I've actually focused on it, it's already I already have yardages, which is amazing. First thing I noticed about it was how quick it was.

SPEAKER_00 39:31

Yeah, that was something that we hear a lot. People like the clarity of it, they like the speed of it. Now, here's one thing I'll tell you every range front or company typically has a different algorithm for how they measure slope, right?

Joe 39:44

Right?

SPEAKER_00 39:44

So Bushnell's algorithm is different than ours. They think a ball flight at 150 yards in is different than your traditional ball flight, right? So your actual distance, if you measure everything straight on, it should be accurate within a yard. If you take ours in a bushnell from 150, 160 to an elevated pin or a pin that's um below like um at a decline, you're probably gonna see a change of anywhere from two to six yards.

Joe 40:12

Interesting.

SPEAKER_00 40:13

Based on how far you're away. And all it is is it's an algorithm that we calculate. Bushnell has their own patent for theirs. We have our own algorithm that we use.

Matt 40:22

So that's not an industry.

SPEAKER_00 40:24

Nope.

Joe 40:24

Everything's a little different. So it's math. So it's math, right? And it's how you calculate the math.

SPEAKER_00 40:30

You would write the angle times the uh adjusted elevation plus a distance. So uh Bush and L came out and sued a bunch of companies because they thought they were stealing their algorithm.

Matt 40:45

Oh, how do you steal math?

SPEAKER_00 40:48

So they patent so so their their patent is we think a a golf ball from 150 yards in is going to fly differently than if you're at 220, right? So they actually have it. You can look at the patent search and find it. Like pass, like like you're talking launch angle, launch angle.

Matt 41:05

There's so many different variables that can go into that.

SPEAKER_00 41:08

Wow, yeah. You have elevation, you have uh humidity, you have what ball you're using, you have uh barometric pressure. I mean, it's so we've actually come up to something come come up with something called my slope. So you guys in the desert, balls flip typically fly farther, right? Right, yeah, than at sea level.

unknown 41:26

Yep.

SPEAKER_00 41:27

So we've set this thing called my slope, which is in our app that hooks up to your rangefinders where you can put in your ball speed, your launch angle, and your spin rate for every club, and then create something called my slope, which will calculate how far that distance is based on your game. Oh, yeah. I didn't realize, and that's in the app. It's in the app. So if you go on the Person Pro app and you you and you have to go and to a launch monitor, you got to get these numbers, but let's say you hit your eight iron on average of 155 yards. You go to California, right? It's dry, it's desert, you may hit that club 168 yards. Yeah, you get on to Florida, sea level humidity, it may go 150.

Joe 42:05

Yeah, the only reason this really sucks is because Matt's getting a new knee in like 10 days, and he just found this out, and he's he's he's gonna stress on this for a little bit. Oh no, I'll be I'll be fine.

Matt 42:20

I'll be fine. I have much more other things to worry about.

SPEAKER_00 42:25

Something to look forward to. Yeah, it's it so um we have a couple PGA guys that use our stuff, and they like the app because they can they're going out to they're in tour this week, they're going to Pebble uh in two weeks, they're in air in uh the waste management open. Those are different conditions, and your ball flight and your distances are gonna be different. So during practice round, they can see that and see, okay, what's the temperature day, the humidity, the altitude, and how does how far is the ball gonna fly based on all those factors?

Matt 42:54

Interesting.

Limited Editions, Collabs, And The Gold Unit

SPEAKER_00 42:55

So it's really it's a really cool thing. Um, yeah. I will tell you another story. This is a great one. I'm at a uh a pro am event and we're playing with a guy, I can't even remember his name, it's 2019. His caddy has a compass and puts a compass on the T box during the practice round. Any idea why he does it?

Matt 43:13

Maybe wind? Magnetic pull.

unknown 43:15

I mean wind.

SPEAKER_00 43:16

Wind. He wants to know where the wind's coming from based on where's north, south, east, west.

SPEAKER_02 43:22

Yeah.

SPEAKER_00 43:23

So he writes it in his notebook so he knows the beginning of the morning where that wind's coming from. He can't use it during the round, but he can now say the wind's coming out of the northwest. This is how it's gonna affect the ball and your flight. Um, first time I've seen it, and it was again this was 2019, I think I played. So, and now we're taking it to the whole next level.

Matt 43:40

But compasses are allowed to be used during play.

SPEAKER_00 43:44

No, this is a this is a pro am, so the practice round.

Matt 43:46

Yeah, no, I'm saying like competition wise, you I didn't know you can't use a compass. Oh, yeah.

SPEAKER_00 43:51

You cannot, nope. Just gotta know where you're compass. He had his whole thing, and he would eat boat.

Matt 43:56

We have uh we have some questions. Um, Kyle's got some questions and They sound pretty nerdy, so uh yeah, they're super nerdy. Yeah, I hope you're ready for this. Uh are golfers finders typically nitrogen purged?

SPEAKER_00 44:09

And if you can use that question, okay, good job. All right, nitrogen per I've never heard that term.

Matt 44:15

Okay, here's his other question. One spec I couldn't find on the website was beam divergence. Is it less of a concern on a golf-specific range finder?

SPEAKER_00 44:24

Jeez, these are scientific questions. I'm on a science guy.

Matt 44:28

I didn't know Kyle was that nerdy. Thanks. I didn't know that neither. Wow.

Joe 44:32

Kyle is a better portiver, and he is a he's a rapper. He reps it.

Matt 44:38

Is there a VGN? VGN is our golf league here in Vegas. Uh VGN uh C D P Precision Pro Limited Edition Range Finder. Maybe one day, maybe one day.

SPEAKER_00 44:48

Uh see what else we do do, we do customization. I I will say this. Um I I will I will sneak peek this one. This is as we go. Are you familiar with these guys?

Joe 45:01

Oh, yeah, yes. Yeah, yeah, that's cool. They're also on whatnot. Shout out all the whatnot homies in the house.

SPEAKER_00 45:07

They there you go. They're the ones that told me about it. Um, so I'm on what not limbed edition shank it golf range finders coming out in March, March or April, I think. So for those guys don't know, it it's a young, really hip brand. Guys in their 20s, 30s wear this stuff. I would never wear it. Um, I'm too old for them. But they do some really cool stuff with everything they do. I mean, like we're doing a case that's ice cream drip, and my kids who are eight and ten went crazy over it. They want it. I I don't get it, but they want it. Um, so we do do limited editions, so we're doing one for them. Um, we are doing one for we have a partnership with Bett and Hardy. Nice that'll be up later this year, and then another OEM with three letters in the name. You guys want to guess it? PXG. There you go. So we're their official range finders, so their range finder is coming out in May of this year. Um but we also do so, like so like I showed you guys the masters one that's out in March, April. This is a cool one. Oh that's the Saudi Arabia version.

Dan 46:19

That's the Vegas Golden Knights version.

SPEAKER_00 46:22

This is the Vegas slash the$600. You better not lose it. Range Finder. 24 karat gold. I'm not gonna go that far. Maybe eight karat. I think six bevelos, yeah. Yes, there you go. That's I always want a gold range finder. So we we made it and we sold out. I was like, one, I'm gonna keep one. There you go. It's it's mine, no one can have it. But what I did do is if you go on eBay, we have the most expensive range finder on eBay right now. Anyone want to find it? I'm looking, I'm looking.

Joe 47:00

That guy's on it.

Matt 47:01

Oh, here, Kyle responded to this thing. He said, My hunting and shooting optics are nitrogen per to prevent the fogging since in set glass that is resistant to moisture and temperature.

Duo Speaker, Custom Faceplates, And Corporate Gifting

SPEAKER_00 47:11

Okay, so again, I'm not a scientist, so we have uh we have a triple coating on our um lenses, and our full our the whole unit is actually water dipped and sealed, so it's 100% waterproof internal. So that's where it prevents any moisture from getting inside.

SPEAKER_03 47:28

One million term of yes, one mil.

Dan 47:33

What is that? A million dollars.

SPEAKER_03 47:37

Yeah, a million dollars. It's the most expensive range finder ever. Chrome Chrome Edition.

Matt 47:43

What yes, I will send that over.

SPEAKER_03 47:45

What are you guys doing over there?

SPEAKER_00 47:46

Precision pro these guys are really going on.

Matt 47:49

There's some Bitcoin involved in that.

SPEAKER_00 47:51

You guys know the banana, right? The duct tape banana, it's over 6.2 million. Oh, yeah, yeah, of course.

SPEAKER_03 47:56

Yeah, oh my god, the Balenciaga IKEA bag, all that shit.

SPEAKER_00 48:00

So I said, Well, if he could do it, I can do it. So I duct taped a range fire to uh a picture frame and put online for a million dollars. Wow, yeah, oh that's what it is. Okay, it's duct tape to it.

Matt 48:15

That's awesome. Uh oh, buy it now. No, million dollars.

SPEAKER_00 48:20

So somebody for 150 off. Oh, that's the guy's like, what's your best offer? I said a million dollars. He's like, Really? I was like, Yeah, yeah, it's it's a one-on-one. I mean, I'm not you're never gonna see that anymore ever again.

Joe 48:34

Well, that that's that's also marketing, right? That's you know, you're creating great product, cool things, and there's somebody out there that might want it one day, and it's it's marketing.

SPEAKER_00 48:45

How long has that been up? Whenever that banana got sold, I did like the next week, and it just continually recycles.

Dan 48:53

Okay, I'm I'm curious if I'm curious if someday somebody just says, Fuck it, it's gotta be worth something. Why is it a million bucks? You know, somebody with stupid money, yeah.

SPEAKER_00 49:01

Yeah, and I and I will sell it, I will hand deliver it to their door. Oh, no doubt, no doubt.

Dan 49:07

You hit buy it now, you hit buy it now. You're buying it, baby.

Joe 49:10

But here's the thing, here's the thing with that as well, is like it tells a story, and then the story continues after it's purchased, and you hand deliver, and it creates a whole thing, so it's like tell the story, you know what I mean? Yeah, I think it's great.

SPEAKER_00 49:28

I will take you golfing.

Joe 49:31

So, yeah.

Matt 49:33

Tell tell this story. All right, talk about this guy right here. All right. Um, you guys all listen to music?

PGA Show Shifts And Category Booms

SPEAKER_00 49:39

You like music? All right, so um, we created the first speaker that had a screen on it. It was called the Ace Speaker, and it was great. I mean, we great product, great battery, but it's just expensive to manufacture, expensive to ship. And we said, how do we minimize it, make it a little smaller, and do it in a form where we can customize it? So the idea was the duo speaker, which you guys have, right? It has a magnet. You can clip on the cart, clip on your bag, uh, 10-hour battery, really nice sound. Now, again, it's not the loudest speaker out there. For you guys that don't have one, it's like a JBL speaker, a little bigger. It hooks up to our app and it tells you distances. So it'll actually talk to you and say how far you're away. But the cool part is these face plates pop off. So that faceplate can now be changed up so that same speaker can have a new faceplate and style that's unique to that customer.

SPEAKER_02 50:32

I like it.

SPEAKER_00 50:33

So that was the idea of kind of the duo speaker. Um customize. I think we're the only ones that do the removal face plates. There you go.

Matt 50:39

I mean, and it comes off.

SPEAKER_00 50:40

So we do a lot with not difficult. So, like we do that, we do this one for John Daly. We can do some custom uh corporate stuff. We do a lot.

Dan 50:52

So yeah.

SPEAKER_00 50:54

Um, yeah, so it it again, cool product. What we found is that it really a lot of people like it for that corporate gifting side. That's where you see a um yeah, yeah, a lot of uh a lot of positive. So, but listen, speakers are. I mean, for the guys at the show, I mean, everybody's got a speaker now.

Matt 51:13

It's crazy how right yep.

SPEAKER_00 51:17

There are some people like the big ones with the readouts. I mean, my thing is I don't want a speaker that that weighs three pounds if I'm walking.

Matt 51:26

You gotta summon around with me. Some people have a briefcase that they bring with their speaker that mounted on the I'll I'll tell you me.

Joe 51:34

I want to I want a good range finder that I can trust, and I want to hear some music occasionally. And that's and and you know, maybe a couple of drinks, and I want to be with the homies playing golf. I mean, and that's a day for me, you know.

SPEAKER_00 51:51

Yep. So what else you guys got coming up? So we have uh every we refresh every two years. So we'll have some new rangefinders coming out for next year, but I mean, we're not your typical OEM in terms of equipment where new stuff comes out every every year. I mean, Callaway does that, Taylor May does that, but we're in more situation of like we want to spend money marketing the product and make making sure the product is has good awareness to it. So our our new life cycle will be 2027. So this big this year is really gonna be out the limited editions. So the PXG, the Bett Nardy stuff, the stuff we're doing with uh Shanket Golf. We have one or two more that should be coming out, which should be kind of really cool. And then um, yeah, and then also kind of what's the next thing in kind of golf technology? So like launch models are big, you're seeing a big influx in that category, anywhere from the expensive side stuff to the really yeah, yeah. It's um did you guys so I'll say my the coolest thing I saw at the show? Did you guys see the golf zone booth with the screen on the putting green?

Matt 52:57

Yeah, yeah.

SPEAKER_00 52:58

I didn't see the golf zone, I didn't see that no yeah.

Matt 53:01

Uh uh Yana was in it.

SPEAKER_00 53:05

So all right, the screen that points. It's probably one of the coolest ones I've seen. Yeah, yeah. So you hit do a screen, and then once you get on the green, screen pulls up, you walk through and you you putt from the spot. Okay, awesome concept. In reality, no one's gonna your traditional sim is not going to spend the money to have that implemented.

Joe 53:23

No, you have to have massive real estate to build that out.

SPEAKER_00 53:26

Yeah, you basically need. I mean, you would take out four sims to put in one, yeah. And it's cool. It is are are you it's all uh over the TGL, like right? TGL is the the new exciting thing, like yeah, exactly.

Joe 53:40

Yeah, yeah.

SPEAKER_00 53:40

So that I think that was one of the coolest things I saw. But yeah, it was uh similarly.

Matt 53:56

And 19 was right before COVID, you know, shut everything down. And the the vibe around the place, it was our it was dying a little bit, some big brands weren't spending the money. You know, the influencers had kind of come in and found out, you know, we can market this differently. Don't spend money, don't waste money at the TA show. We can handle it for you. And and uh now that you know golf is booming again and starting to come back. I mean, it seemed like a completely different event than in years past.

Shoutouts To Indie Golf Brands

SPEAKER_00 54:28

So it was my tenth year in a row. I even went during COVID, we didn't exhibit that year. I think so. Nike's back, right? I remember when Nike was there, they had an enormous booth, it was enormous. Um it must have been a hundred by a hundred. Yeah, I and again, I mean, they they came out and they spent everything on this thing, and it was amazing. Taylor May was there. Taylorman hasn't been there for five, six years, yeah. They stopped and they won't come back. Yeah, they don't need to go there. I don't, I mean, as much as it's great to see all the OEMs, they don't have to be there, right? If Tyler stopped going, it doesn't change their business. Yeah, yeah. This year, the big hype was definitely the influencers and the content people. You saw a lot of them. Um great attendance was up up, I think about five percent in terms of the attendance, but you're getting these kind of micro influencers, the people with 10 to 50,000 followers, now having like a voice in this ecosystem of social media. So they're coming, they're reviewing stuff, they're getting paid, not a ton, but to really, I mean, they're now the new media, right? It's not golf digest, it's not golf channel, it's the Instagrammers, it's the you you TikTokers, the YouTubers. I've really seen it in the next 24 months this kind of take over outside of your traditional podcasts. So that was that was really cool to see, especially because we work with a lot of these smaller guys, and I see them once a year, and it's at the show. Yeah, and some people it's their full-time job, some people it's uh it's a like that's uh it's a hustle thing for them. Yeah, and they have their full-time office thing. The other it feels like there is a bus coming at some point in some of these categories. Good example, apparel. 397 apparel companies were there last year at the show. This year there was 420. Wow, you can't support that many apparel companies within the PGA, it just does not work. So there's going to be some type of regression and consolidation. Um it is hard. You don't get many at like in the OEMs, you have again your top manufacturers that go direct, retail, and then you have your direct consumer guys, right? Your Tacoma, your sub-70, your guys are just focused on that direct consumer play, and that's those avenues they're living in. The biggest drop-off over the last five years has been kind of training aids and training aid companies. So there used to be a lot of training aid companies that just focused on coming out with new training products. Now it's really been consolidated into these distributors. Yes, huge section. It's gone, right? They're they're obsolete. It's your GT supply, it's your all-star um golf supplies. All these distributors now coming in, bringing in uh these other products, which is the right play because it's hard to sell one product. You're you're you're a product, not a company. So but I'd say the the the biggest thing I saw this year was putter companies, some US-based companies, some international-based companies, and it was they all kind of looked the same. I mean, you have your lab style, they they're look like that. It's your Scotty Cameron style, it's so they're very like um segmented in terms of who they're marketing to.

Joe 57:59

Yeah, super interesting. It's it's interesting that you say apparel because like anybody nowadays with uh help from the internet can make their own golf apparel company, you know what I mean? And you know, there's a ton of videos on Instagram where you can make your own, you you jump in, catch the wave, and yeah, I it'll die off soon, I'm sure, but it's like it's a lot.

SPEAKER_00 58:25

I I always have this theory of if I was gonna launch an apparel brand 10 years ago, you go into retail, right? If I did today, it'd be Dredge Consumer only. I wouldn't go into retail, I wouldn't even play that game. Yeah, right. Yeah, I mean I may not even go on Amazon. Yeah, I did talk to two years ago a company reached out to me and asked me some advice. They were a$20 polo golf company, they were doing$15 million on Amazon, selling$20 polos. Wow, a crap ton of golf shirts, and he just saw on Amazon, didn't sell to his website, and year over year he saw his business diminish a little bit every single year to the point that he was making less than a million dollars. Wow, and he was making no money. Amazon was making more money than he was, wow, and he had to make the decision to shut it down, move on, and do something else.

Joe 59:19

Honestly, one of my favorite things, one of my favorite things is to share brands that people don't know about that I truly love and respect. And you know, and we used to do this thing called uh what's that Instagram?

Matt 59:32

Look at this Instagram, look at this Instagram.

Joe 59:34

We used to do that back in the podcast, and we would share unknown uh profiles on Instagram, and uh there's so there's so many underrated people out there that need to be known that are doing it the right way, the correct way, and the cool way. And these people with uh big bank behind them, you know, get uh floated to the top. And uh it's one of my loves is to share the dope shit for golf. You know what I mean?

Giveaways, Warranty Philosophy, And Support

Matt 1:00:09

I love spreading the word. We do need to bring look at this Instagram back every year. Yeah, we can do that. Yeah, all right.

SPEAKER_00 1:00:14

So what's your pick? Well, what's what's your new find?

Joe 1:00:17

Oh my new find? I don't know. I'd have to I'd have to dig, but like the people like uh gumtree, quiet golf, like uh you know, like power built, power built's killing it too. It's funny shout out Garson all day. Shout out Garson, um putter grips, killer putter grips, shout out Garson. No, I mean there's so many people out there, right? And it's not these are not the people that are just reaching out to China and be like, hey, I want to create a golf brand. They're golf lovers and they love golf, and they're creating dope shit for the golfers of the world. So there's so many though.

Matt 1:00:55

Yeah, and it's it's funny because I used to my social media stuff, I used to only be golf, you know, and and that was the how the algorithm was. It was it showed you your followers and the things that you liked, but now I mean last week we went to Habasou to do a fitting event down there, and Epstein files released, Epstein files released. I come I come back and it was not I had I'm scrolling through my feed and it's all like Sandrails and Laughlin casinos and bullhead city camping resort, and I'm like, it's it's crazy how creepy it is, you know. And it's like so I was thinking about it, you know, I haven't like found a new Instagram account like in a while that I was like excited about.

Joe 1:01:43

Yeah, yeah.

Matt 1:01:44

And it's and you wonder, you know, how that's affecting people, you know, finding content that they enjoy because they're just being inundated with this like nonsense of do I I don't even want to see this yet.

Joe 1:01:57

I'll give you one. I'll give you one that you may not know about. Uh Roscoe Golf. Okay. What is it? What is it? Head covers made of tweed. Oh, I gotta, I gotta call of uh Harris Tweed, Roscoe Golf in Baden, Oregon, which is one of the dope golf resorts you'll ever you'll ever hear of and ever play. Roscoe there you go.

SPEAKER_00 1:02:23

All right, that's a good uh good one. Um another company out of Oregon, we're gonna do something with them soon. It's called Magstick Golf. Oh, yeah, no match. Yeah, Magstick. I know Magstick, yeah, of course. Yeah, yeah. So a guy kind of out of his uh out of his shop, kind of making cool stuff, doing everything himself. Um, so I I I randomly found him on uh on Instagram. So I like to we're a big company, but I like to align ourselves with other smaller brands and kind of yeah, do kind of uh either sweepstakes or contests or just like features. Um, because I wish someone did that for me when we were getting started because we were small, we didn't have a ton of budget. Like reach out to someone that's got a smaller following and say, hey, let's collaborate together, let's do something cool.

Joe 1:03:09

And then also a lot of these guys like these guys are golfers, you guys are golfers, and respect the hustle, which is to the moon. Let's go.

SPEAKER_00 1:03:22

Joe if you're not selling. Listen, I sell this people if you're not selling, you're dead. If you're not hustling, you're dying.

App Walkthrough, Apple Watch, And Stats

SPEAKER_02 1:03:29

Yeah, absolutely.

SPEAKER_00 1:03:30

But some of these smaller companies uh I'll reach out and be like, you have questions about something, whether it's retail, Amazon, uh D2C, like just reach out to me. Ask me.

Matt 1:03:39

Exactly. Why is Joe throwing?

SPEAKER_00 1:03:40

I want to do that resource because I've been through it. I got another one for you. Okay, piss missile golf balls.

Matt 1:03:47

Yeah, yeah. Oh, is that the one that explodes or that rocket sound when you hit it?

Joe 1:03:52

No, no, I just heard the other day, I think. Piss missile.

SPEAKER_00 1:03:56

It's a it's a crazy guy, Rob, who wanted to make uh uh urethane covered low spin, like grip it and ripping golf ball that wasn't a crappy nitro or spaulding or top plate because it fit his game. So he he made it yellow, he's got a rocket man on it. He calls it piss missile golf balls out of Minnesota.

Joe 1:04:17

I just saw those the other day. I didn't follow him though.

SPEAKER_00 1:04:20

So he gave it. We met him, it's yellow. He also has a white one now. It's called the Rainmaker, and he basically just goes around just like brought some crap out of this thing and like no budget, just hustling, selling, shipping. And again, it's not your pro v1. Um, but he's he's creating a story and a brand around this kind of unique he is the guy he made the golf ball for. It's not right for everybody, but for somebody it will be. He's doing it very creative way, yeah. Yeah, um, love it.

Matt 1:04:48

Man, this is turned in. And then um, if you're get it, get a shout-out segment. I love it. I I got two more for you.

SPEAKER_00 1:04:56

Are we Lazarus Lazarus Golf, Lazarus? L-A Z R Users, yeah. Lazarus men up the show, zero torque style putters made in the USA,$197 retail. Wow.

Matt 1:05:10

Banger price.

SPEAKER_00 1:05:11

Yeah, you're not dropping four or five hundred on a zero torque putter. If you don't like it, you again you're not dropping the bank on it. Different designs, different colors. Yeah, so they that was a cool one. I got love the made in the USA story, and I love the pricing because I think a lot of the equipment is overpriced and out of price for a lot of people that uh want to try and test new stuff. True. Let me get one more that I've uh kind of niche. I okay, it they've been around for a while, they've been around for five or six years, but they were the first to really do this. But Palm Golf, West Coast brand Palm Golf, yeah. Great brand. Yeah, of course. So the first ones to make a golf glove with some designs, colors kind of on the glove, on the outside on the on the fingers. Um, now they've been ripped off many times over, but they were kind of the first to do it. And again, they've been just hustling, right? Everything they Do with their apparel, um, with their accessories, yeah. Another kind of cool West Coast brand that's kind of grow very similar to us, right?

Dan 1:06:09

Three, four guys started this growing slowly, and I've I've I've own a few, I've owned a few palm palm golf uh hoodies and a golf shirt. It's nice stuff, really good stuff.

SPEAKER_00 1:06:20

Dude, the hoodies are are awesome. Uh poles are a little thinner for me, but they make some great. I love the towels, I love the gloves, big fan of them. So and their hats are great.

Joe 1:06:30

Palm golf does a great job, honestly. Yeah, yeah.

Matt 1:06:34

All right, uh, so each week uh on the show, we started doing this oh a couple months ago. Uh, we do a giveaway, and um every other week we give away a Garson Grip because Garson is a sponsor of ours. Uh shout out Garson. Uh love myself and Garson. Uh that's our our bag of tricks right there. Uh, but there's I'll throw the discount code up on there for everybody. It's daylight 15. Save yourself.

Joe 1:07:00

Daylight 15.

Matt 1:07:03

We got them all over the place. Uh, but this uh no, no, we're gonna give away this week. Um, precision pro no no no.

SPEAKER_00 1:07:11

We're give we're giving away an NX9 slope rangefinder. Oh boom, there we go. Are we doing it now?

Matt 1:07:19

Yeah, we are let me bring up the uh okay, guys.

Joe 1:07:23

If you want in on it, you have to comment and you have to be present. Yeah, so that's guys a second to share it.

Matt 1:07:30

Anybody that is that's been in the chat that has left a comment is automatically. And uh let me let me bring up the uh giveaway tool here. We'll pull it up. That's damn.

Joe 1:07:43

There's only dude, a lot of people dropped off.

Matt 1:07:46

Oh, yeah. There's some of you gonna miss that. That's why you gotta stick around. That's why you gotta stick around.

Joe 1:07:52

That's crazy.

Matt 1:07:53

Bring this up here. We'll go.

Joe 1:07:56

Also, chasing daylight is not entered.

Matt 1:07:59

I'm here. Um it's gonna be saying money, big money, Eric. Oh, that's that's Tefasian.

Joe 1:08:14

That's Tefasian. I'm I'm assuming so. Are you here?

Matt 1:08:18

Let's see. We'll give him a few minutes. That we know there's a little lag, so we'll hang on a second. We'll hang on a second and see.

Dan 1:08:25

So, Dan, you can come pick this up in my office. Got my Garcia coming in the mail, use the discount.

Matt 1:08:31

He's there.

Joe 1:08:32

All right, got my García coming in the mail, used the discount code. Let's go.

Dan 1:08:39

Yeah, all right, let's go. Eric said we run it.

Matt 1:08:45

All right, congrats, Dan. You bring that up and uh uh Jonah, I'll get with you and we'll figure out how to get that to him. So uh congrats.

SPEAKER_00 1:08:54

Uh yeah, I will uh I will I will get this shipped out for him. So send me the address, Dan. Congrats, and um all right, so before we go, yeah. I need I need I need true feedback. Any complaints about the product, about anything that you questions that you didn't know about?

Matt 1:09:10

So I got a question. Can you with the app just turn it on, plug in the golf course, and only use it to get the front, middle, and back and not have to worry about inputting score or any of that stuff? Is there just a quick way to just course info on your phone?

SPEAKER_00 1:09:29

Yeah, is that what you mean? Or in the range? Yes. So you anybody can use the app. The app is the app is free. Anybody can use it. It's front, middle, back. It gives you wind, you can do my slope, gives you layups. It has an iWatch component to it. So if you have the iWatch, which I bought because I need to use it, it'll give you the numbers right there. You can record your score. So what I do is I will record my score and my stats after the round in the app. So my app has the last five years of of scores and it shows me every single score I'm scoring, putts, greens, fairways, just so I can track all my details right there. But anybody can use the app, it's free and always be free.

Matt 1:10:09

Okay, yeah, because I I love the front, middle, back. I absolutely love it. Being able to hit that button and see it in the screen is is amazing. It's it's an awesome feature. Um I'm I use my phone for I have my own software tracking, you know, that I use uh for my stats. So I I was just curious if there's can you just like type the course and not have to worry about going hole by hole and entering score? Okay, perfect. Uh other than that, I think we we talked about the little glitch that I had with the the repeating distance on the the mic off button, but I haven't as soon as I get back out of the course, I'll I'll check that again. Uh powered it off, powered it back on. It wasn't doing it, so hopefully we're good.

SPEAKER_00 1:10:53

So if you hit the button once, it'll give you your distance. If you hit it again, it'll give you the elevation change number if you want that.

Matt 1:11:00

Okay. Can can okay. Here's one. You know when you turn it on, hang on. This voice. Wait for it precision pro. Can you make that the voice that gives the distances?

SPEAKER_00 1:11:15

He's a nitty-gritty. I don't that's a developer question.

Matt 1:11:18

Yeah, talk to your developer.

Accessibility, Costs, And Growing The Game

SPEAKER_00 1:11:20

Do you like the one that gives you distance? No, it's we had the idea of Eric Anders Lang would give you your distances, or the guys from no lane up, yeah, or happy Gilmore. So that was one of our ideas, and then we're like, then you have to license it and get the numbers. And now with AI, we could probably do it really easily, but that was one of our theories we had like back in the day of like how cool would that be? Yeah, chubbs can give you distances to the to the front middle back.

Matt 1:11:52

Yeah, I mean, if DJ Khaled can tell me to make another left on Waze, I think you guys can figure out that. So right now. Uh, and another one. And another.

Joe 1:12:03

Let's go, let's go. Um, one last question. I think I already asked my question that I have. What is your favorite golf course you've ever played? And where are you trying to get to? Public or private.

Matt 1:12:16

Doesn't matter.

Joe 1:12:16

I mean, public maybe, but lean on public.

SPEAKER_00 1:12:20

All right. Let's do both. Do both. I'm going East Coast, West Coast, and Midwest. So West Coast, Rusty Canyon. Oh, yeah. I need to get to Gil Hands. Amazing link style course. Like it is awesome. Uh, we were out in Santa Monica, so we have to go up there. It was probably my favorite course to play. Um, it's awesome scenery. I mean, everything.

Matt 1:12:45

Um trip for that one.

SPEAKER_00 1:12:47

East Coast. Yeah, East Coast public course, a place out in York, Pennsylvania called Royal Manchester. Another Link style, no trees, high fescue. Now you go private. So I got we are part of the Philadelphia PJ section, so I play a lot of private courses. Um a lot of people don't get to play.

Joe 1:13:07

Yeah, all yeah, there's a lot, there's a lot of choices out there. You know that.

SPEAKER_00 1:13:12

So the most prominent would be, of course, Eronomic, where PJ Samus is gonna be uh this coming May, which again, great to play, but my favorite in this area is rolling green. Not not as well known as all these other courses, but just a tremendous golf course to play.

Joe 1:13:37

I'll tell you something you might not know about me. I've played Bitterman, which was fucking fantastic. Bitterman's sick.

Matt 1:13:43

It's also paid. Yeah, they uh Beth Page Black.

Joe 1:13:46

I've played Beth Page Black as well.

Matt 1:13:48

Yeah, if you didn't know, it's an ongoing joke.

Joe 1:13:51

It's on my bucket list, ongoing joke, bruh. I can maybe play it from the tips with it.

SPEAKER_00 1:13:57

Yeah, you know what, you know what for me is it it's it's the drive off to Long Island. Don't want to make that drive.

Joe 1:14:06

I've slept in the car.

SPEAKER_00 1:14:07

I slept in the car overnight, so yeah, I I I I just I don't experience I don't want to play it that much where I can do that. Um, especially when I have kids, telling my wife I'm sleeping overnight to play golf isn't really fine.

Joe 1:14:21

You're gonna do what the journey, so the sometimes the journey is more important than the moment.

Closing Thoughts And Weekly Schedule

SPEAKER_00 1:14:27

Um and I'll say a new course down south in Florida. There's a lot of a lot of Florida courses. We we played it down at PGA show, Mystic Dunes. No, I have no they have this local rule. All right, you gotta put this next time you guys go into Florida, you gotta play about it about 20 minutes south of the convention center. In the waste areas, it's a lift clean in place local rule. Why? Has anybody ever heard of that? No, not in a waste area. Uh no. So closest I can tell you. I was so confused. So I said, what that makes no sense. Like it's a waste area. No, it's basically like you hit it into the beach. Their waste areas is all sand, it's about five inches deep. They don't rake them. You can ground your club, but it will go into a divot that you will not be able to hit out of. So you can pick it up, place it where you want, hit it out of there. Um, one of the funnest courses um for that experience, but also, I mean, just great conditions, amazing uh green complexes. I mean, Florida golf versus East Coast golf is just so much harder. Very different because we don't get to play as much. So it's much different. So those are those are my top, and then of course, I'm gonna say Bannon Dunes is on my bucket list just because my partner got to go play twice and I wasn't able to do it. Oh so I'm gonna get out there at some point. So you haven't been the best, bro. It's the best, dude. Oh, it's so good. We got to go out with no lane up twice. The first year was COVID, and my wife said, You're not flying. The second year, I blew up my knee, so I couldn't golf. So both times I couldn't go. I'll get out there at some point.

Joe 1:16:03

Um, it's the best, dude. Uh it's where I found myself. Me and Matt Ryan out there. We played we played 85 holes in one day walking at Bandon. We did the solstice. That's why the solstice is right there. But yeah, it's the best place in the entire world. No lie. So good. Bandon is bandon is my mecca.

SPEAKER_00 1:16:26

So have you guys been to the one in Tennessee? Sweetness. Sweet scove. Joe's played it.

SPEAKER_02 1:16:32

Joe's played it.

SPEAKER_00 1:16:33

No, I have not.

Dan 1:16:34

I have not. Yeah, we've been there. We were on the putty green.

Joe 1:16:37

I haven't played it. I that's the whole thing. You gotta listen to the old uh episodes. I have not played it. I've we've been there.

Matt 1:16:44

I know Dan myself and our friend Bob sat on the putty and green for three hours while Joe went and played.

Joe 1:16:51

No, I did not play. It was an hour. I went there. Was one of our friends were that were out there, and I went out and walked, and I found them on the cart, and I hit a couple shots. That's it. But it's sick. It is it uh is it a bucket list trip like you need to go? I've never played it, so yes, it's on the bucket list for sure.

SPEAKER_00 1:17:13

So of course they're sold out for the for the whole year, like you can you can't get a tea time, yeah. Yeah, you can't, yeah. So you have to go on every day and just hopefully someone bails and you can get on there.

Joe 1:17:24

Yeah, it's dope, it really is dope. And I I only saw eight and nine, I think. Eight and nine. I hit a t-shot on eight, and then I hit a tee shot and a putt on nine. That's all I saw. But it's I mean, Keen Collins is killing it architecturally wise. We played Landman. Land I would say go play landman as quick as you can. That's what I would say. Where's that at? Go play fucking. We're going back so we played it last year. Go play Landman, get to Landman, promise you, banger.

SPEAKER_00 1:17:56

Best golf course. Can't do it one day. Yeah, you could I want to fly in in the morning, yeah.

Joe 1:18:02

Omaha, yeah, fly in Omaha, drive an hour and 20 minutes, play, drive back to Omaha, fly home. Oh dude, all one day. Landman is uh it's special and it it competes with band in my mind all the time.

SPEAKER_00 1:18:19

So what's that what format is it? What style course?

Joe 1:18:23

It's big, uh, big, natural, uh, expansive, uh, rolling, crazy greens, impeccable, banger.

SPEAKER_03 1:18:37

I would add to my greens greens like you've never seen before. Like greens walking up to a green. It's insane. It's great. It's honestly like a fever dream. Fantastic. Yeah.

Dan 1:18:48

Would you lean towards lynxy or not? Not links.

Joe 1:18:52

It's not linksy. No, it's not links, not too lynxy. It's not I would say I would say natural natural is a word I would use. Uh scrolling sand hills. I would say big.

Matt 1:19:04

I think what comes to my mind is I can't believe they put a golf course here.

Joe 1:19:09

Yeah. Your golf course is supposed to be there.

Matt 1:19:12

Yeah, it's also pretty impressive that they put a golf course there.

Joe 1:19:16

I can say that. And also, can I wear I can wear a t-shirt with an exclamation point? It's vibes, it's a vibe. Oh, it's a vibe place.

SPEAKER_00 1:19:23

Yeah, yeah. Why can't you wear a t-shirt anywhere you go? I I just I do.

Joe 1:19:30

He does, he definitely does.

Dan 1:19:32

I always wear t-shirts on the golf course. T-shirt, shorts, shirt, or sandals or sandals.

Joe 1:19:36

There was a there was a while ago where I I posted a video of me wearing a t-shirt at Bandon. Some dude was hate, hate, hate. That's a t I love this game as much as you do, man.

SPEAKER_00 1:19:50

I think the so okay, I've been a lot of different places.

Joe 1:19:53

The ones where it's a very strict, like tucking the polo, make sure it's like I don't like doing that, but I will have to, I will.

SPEAKER_00 1:20:02

I will. It I understand there there is a um there's a history to it, but at the end of the day, we're inclusive of everybody, and I don't care what you're wearing, like the whole idea is to enjoy what you do on the course.

Matt 1:20:16

Yep.

SPEAKER_00 1:20:16

And if you want to play shirtless, like it does not gonna bother me. Yeah, I remember out in LA. You run the guys shirtless and barefoot playing golf. Oh, yeah, I don't care.

Joe 1:20:26

Let's go barefoot. Um barefoot around.

SPEAKER_00 1:20:29

Yeah, it's it's but I again there there are your traditionalists. It I mean, it's golf should play this way, and like like no golf should pay well, however you want to play it. So I I okay. Here's my biggest complaint. My biggest complaint about golf. Why is it so freaking expensive? Uh yeah.

Matt 1:20:46

Oh, you hey, come to Vegas, come to Vegas and talk about expensive golf. I I guarantee you're getting some really good rates out there in Philly compared to us.

SPEAKER_00 1:20:56

I don't get it. I mean, it should not be that expensive to play golf, enjoy the experience. COVID was the best thing for golf and the worst thing for golf. Yeah, everybody jacked up their rates and they're not gonna bring it down unless there's a regression in golf, but now we're all used to paying the crazy fees. I mean, I heard in Florida some rates are getting 250 on a weekday. Crazy, crazy.

Matt 1:21:21

Well, I saw uh somebody post the other day an$18 bucket for the range for a large bucket. I'm like$18,$18. No, buying that.

SPEAKER_03 1:21:32

Buying net.

Matt 1:21:34

That's insane.

SPEAKER_03 1:21:36

Yeah, your local golf course charges that for a large I know.

SPEAKER_00 1:21:40

It's a shame because it limits. You guys all heard of youth on course, right? Oh, yeah. Yeah, of course, yeah. Yeah, so we opened up a uh a membership facility here in Philly, right? People can come be a member, they can play golf, and we do five dollars for youth on course.

Matt 1:21:54

Yep, that's what it is out here.

SPEAKER_00 1:21:56

And we just started doing it. And I've had five kids in the last week show up for five dollars just to play golf for an hour. And I'm like, you know what? Stay for two hours if you want, putt. Like it's just the whole idea is like open up golf to anybody that that and it shouldn't be a monetary restriction to play. The one guy asked me some questions about a swing. I said, Hey, I'll help you out. Like, so that's my big complaint. It is the money and so damn expensive.

Joe 1:22:20

And he's opening up for everybody. We're growing the game, we're growing the game, open it up for everybody, and then that shit, growing the price, too.

Dan 1:22:27

Yep, yep.

Matt 1:22:28

Well, Jonah, I want to say thank you so much for coming on, man. It's been a blast chatting golf with you, uh, learning all about the company, the products. You've got yourself one hell of a company. You're selling some amazing range finders. We're gonna try and turn as many people on to the brand as we can. We got them all, they're all in our bags. Yep, that's it. Yeah, you know, you'll see us sharing them in their stories. Um, and uh, you know, maybe we'll have to talk about a limited edition Chasing Daylight podcast one. So we're doing right now.

SPEAKER_00 1:22:59

We're planning 2027. That's our that's all our planning's out right now for new new products and collabs. Love it. Uh, but we'll we'll we'll figure them out. Um, I will say this we do a 90-day return policy. If someone buys a product, uses it, doesn't like it, send it back. I do not want you to use our product if you don't love it. That's awesome.

Matt 1:23:18

Fair enough.

SPEAKER_00 1:23:19

That's amazing. A lot of people can learn from that.

Matt 1:23:21

A lot of people can learn from that. True that. True that. All right, Joe, wrap it up and let's get the hell out of here, guys.

Joe 1:23:29

Thank you so much for tuning in to the Chase a Dead Eye podcast. We had Jonah from Precision Pro Golf here tonight with us, answering your questions, tuning in. Precision pro go get you one. Uh, appreciate everybody tuning in. We're here every Tuesday night at 7 p.m. Pacific Standard Time. Uh, go get you one, go tune in, post comments, share it. That's how we do it. Uh, shout out the game of golf. It is the best thing that has ever happened to me, and I'm sure it will happen to you at one point. Uh, and also, you know, you know, bookmark the shows, but uh shout out all the homies in the chat until next week. We will catch you later.