Digital Nomad Life Podcast
This podcast is for the dreamers who feel stuck in a life that looks good on paper but feels wrong in their heart. It is for the people who know they were meant for more than fluorescent lights, two weeks of vacation, and waiting for retirement to finally feel free.
Welcome to the Digital Nomad Life Podcast, hosted by long-time digital nomad and online business & career coach, @Christabellatravels
If you have ever wondered how to turn your skills, interests, or personality into income, dive into the free training: 5 Steps to Work From Wherever.
In 90 minutes, you will:
- learn how to choose a profitable direction based on what you already know
- get a roadmap for the 1st steps you must take to walk into your life of freedom
- get clear on what your dream life looks and feels like
Access it here:
📺 www.digitalnomadlifeacademy.com/biztraining
Digital Nomad Life Podcast
123) The 5-Step Plan to Quit Corporate & Build a Freedom Based Business
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Today I'm joined in the podcast studio in Bali with my friend and fellow remote business mentor, Luiza Samarova who transformed her life from climbing the corporate ladder in Germany to building a thriving location-independent marketing business and helping others do the same.
One of the things I loved most about this conversation is that Luiza teaches a very similar philosophy to what I teach inside the Digital Nomad Life Academy. Different stories. Different personalities. Same truth:
You do not need permission to build a life that gives you freedom.
And no, you don't have to quit your job tomorrow to make it happen.
In this episode, Luiza shares the exact 5-step framework she used to quit corporate, become location independent, and build a sustainable online business that supports her dream lifestyle.
In this episode, we cover:
- Why you don't need to quit your job overnight to become a digital nomad
- The biggest mindset shifts required to quit corporate successfully
- How to identify the skills you already have that can become an online business
- Why your current employer could become your very first freelance client
- The power of networking (and why your next client may already know you)
- How to transition from employee to entrepreneur without unnecessary financial stress
- The importance of building confidence before you feel "ready"
- Why abundance—not scarcity—is one of the biggest keys to building a successful remote business
- The truth about market saturation (spoiler: there is room for you)
- Practical ways to land your first online clients using LinkedIn, Facebook groups, Upwork, local platforms, and your existing network
The question is:
Which hard are you choosing?
Resources & Links
✨ Ready to build your own location-independent business?
The Digital Nomad Life Academy is my step-by-step mentorship program designed to help professionals quit their 9 to 5, create a remote business, and build a life of freedom without gambling their financial security.
If you're curious whether it's the right fit, send me a DM @christabellatravels with the word "APPLY" on Instagram or book a complimentary Remote Readiness Rating Call. We'll help you map out the fastest path from corporate employee to remote entrepreneur.
Connect with Luiza
Follow Luiza for practical advice on building a remote career, freelancing, and designing a life of freedom.
Listen to Her Podcast: Not Just His Plus One
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And if someone came to mind while listening, send this episode to them. It might be the conversation that changes their life.
🎧 Ready to take action on starting a remote business? Watch Christa’s free business training “5 Steps to Work From Wherever:” digitalnomadlifeacademy.com/biztraining
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Choosing Your Hard
SPEAKER_01You choose whether you want to live your dream life or just be in mediocrity.
SPEAKER_00Oof.
SPEAKER_01And vote is very painful.
SPEAKER_00Choose your hard. Hey there and welcome to the Digital Nomad Life Podcast. I'm your host, Krista, and today I am joined in a studio in Bali with my dear friend Louisa Samarova, who has come from Bulgaria. Well, actually, she lives here in Bali now as well. By the way, we're also in the studio with my sweet dog Honey. So if you hear any howls at any point, it's her. Anyway, I am here with Louisa, and she is very much a peer of mine. So if you've been listening to the podcast, I know, you know, I often interview my clients, people that I have supported in the journey of becoming digital nomads, people that go from corporate nine to five all the way to having their own remote business that they can run from anywhere in the world, and a business that they actually love. So Louisa and I have been, you know, kind of working in parallel over the years. And uh I actually did a podcast recently on her podcast episode. What's your podcast called? Not just his plus one. Not just his plus one. It was such a good episode. So we decided we had to do it on my podcast as well. And the goal of this episode is to make it just as valuable as possible. Um, I share so much about how I believe that anybody can become a remote worker. And I have my philosophies, I have my strategies, I have my way of doing things. But I want you to know that Louisa is also teaching people, she's really narrowed in on the Bulgarian audience, but she's teaching people really the same thing. And I'm like, all right, great. I want my listeners to know that it's not just me, it's not just my opinion that this is a lifestyle that you can have, a career path that you can follow. This is real and there are real strategies behind it. So I'm so excited to have you learn from her today. And uh ultimately, again, with the same mission of enabling you to leave your nine to five, whatever situation you're in, and create the career and lifestyle of your dreams. So that being said, welcome Louisa. Thank you so much. Super excited to be here and thank you for having me. Yeah, so happy to return the favor. Honestly, our episode is so good and there was so much cool content on it.
SPEAKER_01It is. And I think also your audience loved it because it's very much watched on both platforms, YouTube and Spotify. So if you haven't listened to that, um Krista shares her journey from New York, from corporate to making it to Bali into the dream lifestyle.
SPEAKER_00Nice. What episode is it if they want to go to listen to not just has plus one?
SPEAKER_01Well, how I re how I build my remote life from scratch, I think, with Chris the Romano. It already says it in the title, I think.
SPEAKER_00So they're gonna find you. You can just search my name. Okay, but anyway, this isn't about me. It's about you. It's about me today. It's all about you, girl. Um, so I always believe in context. I think it's so important for people to know who it is that they're learning from. So, could you share with us a brief journey of um actually let's just start with what you're doing right now, and then maybe we can go back in time after. Let's do that.
SPEAKER_01So, what pays the bills and allows me fully to live this online remote life for the last six years now is marketing. I do B2B marketing primarily in the digital area, work with clients from pretty much all over the world, but more focused on Germany, Bulgaria, since this is where I've lived. So I speak both languages fluently. Yes, I do. Um, I studied there actually. So I do digital marketing um in a freelance setup, so to say, and then when my capacity is run out, I just outsource. So I'm like a solopreneur slash mini agency. That's my main income
Meet Louisa And The Mission
SPEAKER_01stream. And then I, through the demand, I would say, and through the desire of the community to learn how, and if this is even possible for them, transitioned into mentorship as well. So I help in the Bulgarian market currently uh people to transition from nine to five or from wherever they are in their life to online. It doesn't mean to it has to be from Bali, just from anywhere else they would like. So to online income. And I run a podcast as well, as you mentioned, not just he's plus one.
SPEAKER_00Cool. We've got some serial entrepreneur vibes coming online. Love it. Amazing. Um, I think that's so cool that you know you were, you had liberated your life, right? With your marketing business. And um, I just think it's so interesting how a lot of people who end up becoming digital nomads or end up becoming remote entrepreneurs, it's like you're it's all I always say you're not just building your business for you, you're building it because when you build it, you're gonna inspire all these other people around you. Can you tell me a little bit about just what that felt like on when you first started to get that, let's say, recognition or people being interested or curious about what you were doing?
SPEAKER_01Yeah. Well, so officially it began actually before COVID. So it wasn't a COVID thing. I was already in going into the remote field when everybody was still in the office. And once I tasted the taste of not having to go to the office after going in corporate, yeah. Um, maybe a bit more background. I've studied in Germany, I have a bachelor's degree, master's degree. And the usual path that we are taught is you need to go and build a career, right? You need to climb that ladder, and especially as a foreigner in another country, it was like you need to make sure you have a stable job. That's what's been programmed in our heads for years and years and years, and especially coming from a smaller country in the Balkans, it's you need to have a good job. And so the moment I tasted this remote freedom, I was like, how am I ever gonna make it back in the office? And so the moment I tasted it, I realized I can't. So I started looking for only remote jobs, which happened to be around 2019, 2020, then COVID hit and so on. We can get into that story later. But then here I was, 2020, 2021, 2022, moving from country to country, also to Bali. And people were like, How is this even possible? What is she doing? So for many years, people could see that I was traveling, but until I openly started sharing that I work remotely, that I've built this for myself, nobody kind of thought it was from income of my own.
SPEAKER_00Everybody thought it just sponsored by you must be a trust fund baby or a sugar baby or something like that. Yeah, I had the same experience also, like working online for many years, and then talking about my digital nomad life and people being like, oh, but yeah, but you must pay for you. Right. Yeah, yeah. You must be so privileged or gifted or like whatever.
SPEAKER_01And yeah, so I think before I actually open up and say, hey guys, by the way, I've built this life for myself, and there's not a man financing that or a rich family or anyone else or a sugar daddy, um, the interest it started, the interest started coming. Just his plus one.
SPEAKER_00Not just his plus one.
SPEAKER_01And then the admiration came.
SPEAKER_00Yeah.
SPEAKER_01To answer shortly your your with the what came? The admiration, like of or the curiosity of, oh, so how did you do that?
SPEAKER_00Yeah. And then it's just kind of natural to be like, oh, interesting. So many people are seeing a value that I have. They're interested in something that I can give. Which, by the way, if anybody listening, if you don't know what business you want to create, look for clues like that. Like in both of our situations, we both had people for me. I had people coming out of the woodwork being like, What is going on? How are you doing this? And uh it just felt like natural to start teaching people and mentoring.
SPEAKER_01Well, so super interesting thing is that one of the people who signed up to work one-on-one with me is in retail. He's been doing that for 10 years, so he's never touched anything to do with online business. He's been following me for the last 10-15 years. Wow. And the reason why he signed up and had the trust was because he's followed my life and that I've lived this way for so many years. So there was already the trust moment of him. I don't care what you're gonna tell me, I don't care what you're gonna teach me, I trust you because you've done the work, you've
From Corporate Path To Remote
SPEAKER_01done it, and you've proven it for so many years. So showing up and the building and sharing that story, and you never know who's gonna be watching from the corner.
SPEAKER_00So good. So this is your sign if anybody is listening to just start sharing about things that you're good at, things that you know about, and you never know who is gonna be watching and and waiting for you to just waiting for you to announce your business.
SPEAKER_01Yeah. Thousand percent like he was on the spot sold. I didn't even have to sell him, he was sold.
SPEAKER_00That is so cool. So basically, um, you had this background, you were you had your marketing business that you were doing. And then um, so now you also have, I guess this is your second business. And you can say so. So your second business, now you're also mentoring people to work online. Um how do you help them? What's your method?
SPEAKER_01That's an interesting uh question. So it very much depends obviously on where they are in their stage of transition, right? Whether we're talking a woodworker who's never touched anything online or retail person versus somebody who's already have the digital um skill set. So when I started talking about how I may, how I transitioned, I needed to make a framework of breaking down the points so they can understand what's behind it. Because just do that obviously doesn't work. You need a proper strategy, I would say, or plan behind it. So I developed this five-step framework of how anyone, in my opinion, and experience can transition online. So if you want, we can directly delve into that.
SPEAKER_00Sure, let's talk about your five-step framework. Let's just like like I said, we want this episode. Let's make it practical. Yeah, practical. Let's go.
SPEAKER_01Yeah, I love it. So the first step, I know it's probably the most annoying one, but you need to be absolutely laser clear on your skill set. You need to know what value and transformation you can bring to your clients. It doesn't matter if in which field, it doesn't have to be all in digital marketing. There's so many ways you can do transformation. So, what I usually do is a skill set check where I make my mentees out, say them, I don't want to call them clients. They're not clients. I I want to inspire them and help them to change things. I don't want to charge for that. It's I charge very low prices. Um, because it's more about the dream following and over the money. I have my marketing businesses covered. But that was on the same part. So, what I make them do is do like a skill set check. So, what's their heart set and what's their skill set? So, what they have been doing over the many years through work in university that is gonna help them when it comes to defining an offer. And then on the adding on that is what do they have skills as a human? So, are they, I don't know, by default more empathetic? Are they very social? Are they more introverted? So, when we do that revision, so to say, or um overview of that skill set, okay, we can define then the direction. But this is obviously in the details. So get clear on your skill set. And once you do that, the offerings they're gonna come automatically as a follow-up. Of course, there needs to be a bit of market research on what's desired right now, but it's a process, it's not uh one thing defined and it never changes, it's a process. So let's say I don't know, I found my skill state, which is or let's take my client or my my mentee that is on one-to-one personally right now. So we went through through his call skill set, and he said, Yeah, I can't do anything. And I'm like, how can you not do anything? You work in retail. This means you are probably an amazing salesperson. You communicate with people on a daily basis, which means that you're probably a way better communicator, salesperson, empathy, and energy levels than me already. So, how is this not a skill set? So many people underestimate even how they carry themselves.
SPEAKER_00Oh my god, can't agree more. So uh true. I think people just, you know what? My belief is that society has conditioned people to go in a corporate ladder where everything is a straight line. Yep. So if you start in retail, you're not thinking about how you can move side to side or diagonally, you're thinking about how you can move up. And the next step of retail is not online, so it just feels like there's no way to move up. Yeah, but you don't need to move up, you can move to the side and you can take the skills that you have and use them towards other things.
SPEAKER_01Thousand percent. Because anything we do, even if it's a physical job, like I didn't start as a marketing strategist, I was a waitress, I was a barkeeper, I was on like on I had an internship, I was working as a reception disc. It's all things that shape us and skills that we take. Totally. So you can't just put them under the rug and say, Yeah, I can't do anything, I don't have any skills. So when we did that or when we do that, uh if there's not a clear niche because it was a physical work, which let's be real, you not everybody can be in the digital world. Then we find for something that his or they are so passionate about that we can transition into the online world. So that would be the first step. If there is a lack of skill, we need to level up. We need to find and use the to find the course, the education, whatever is needed to fill the gap of that skill set analysis, which in this case was very much needed because my mentee didn't have any digital skills. So we went and started graphic design courses. So that's how we fill in the gap of what he might be willing to do and what's already existing ideas they are like creativity and da-da-da, and so on. Love it. Cool. That's step one.
SPEAKER_00Clarity.
SPEAKER_01Clarity.
SPEAKER_00Number it's also my number one. Oh, isn't it? Yeah, I also have a five-step process. Oh, look at that. That we're not talking that we're not talking about today, but I can say that step number one is clarity. Okay. And it's yeah, it's the career of clarity. If you don't know where you're going, I I always get this vision of like a piece of string where if it's all crumpled up, you're gonna end up going in circles and up and down and doubling backwards all the time. But if you know where you're going, you can take that string and stretch it. Yeah. And then that's also how you're gonna move so fast. But you have to have that super clear knowing of what it is that you're doing and where you're gonna be.
SPEAKER_01Look at us, pre-disimator. We have on spoke when even about that.
SPEAKER_00Yeah,
Being Misjudged And Owning The Story
SPEAKER_00no, we didn't speak about it. But but this is why what I mean, we talked briefly before we started recording the episode just about what we were gonna be talking about today. And when you said the five-step thing, I was like, oh, actually, that is perfect. Like my intention of the episode is really to also validate my my methods as well. Like I know what works, but I'm only one person. So if people are sitting here listening to me go on and on and on, that's great. I'm I really, I really appreciate you being here. Thank you. But I also very much understand that it takes a lot for someone to change their mindset and the transition of going from corporate, from nine to five, from whatever society is expecting of you to doing what we are doing, which is running our own businesses, living on a tropical island, having all the time in the world, like being like, Yeah, I'm gonna bring my dog to work today, like whatever, like just award to the coworking cafe. Yeah, and then we're gonna go work from the beach. Like it's literally what I'm doing today. Yeah. To go from that super structured way of life to what we are doing, which is so free, freedom focused. The transition is just so big. So, like, even if somebody listening does trust me, there's I I just believe that there's probably gonna be a little layer of skepticism underneath. Of course, you know, but it's not towards you, it's towards them, right?
SPEAKER_01Totally. Sick on guessing their capabilities. And um, I often hear the question whether that's possible. Is this possible for me? And my answer is hell yeah. It's possible for anyone.
SPEAKER_00Hell yeah, it's possible. I have worked with so many people, and now you're also working with people that don't have quote relevant quote backgrounds. Anyway, so I'm happy that um we align on step one is aligned and everybody's okay on the same page. I agree. Yes, okay. What comes next?
SPEAKER_01Cool. Step two, turn your employer into your client. Why is that? So usually we spend in usual case, right? There's we're generalizing because there's so many cases, somebody just starting from university to somebody that's been in career for so many years. So there's too many variables. But let's just take a general example, right? So turn your employer into your client. Why? I think this is the shortest way to cross the bridge to remote life and to um solopreneurship, to freelancing, because usually we've built trust, we've been with this employer for a couple of years. If we are quite skilled, which I believe a lot of people are, and underestimate their value for an employer, it's gonna take lots of resources to replace you over just keeping you as a freelancer remotely or whatever you want to offer them. So this is what I did. I realized after as I shared that I tasted freedom for the first time, and I realized that this can't be my life anymore. I cannot commit anymore to one hour to the office, eight hours there, and one hour back. This couldn't be my life. Um, I started working remotely. I found my first remote jobs, and then I stayed with one of them. And so it was time for negotiation. It was time to change how this is gonna work. And I said, you know what? For us, I know you value me and you appreciate my services, and I value you a lot. But the only way this can continue is if I am location independent, we sign a freelancer contract, and I can work from any part of the world.
SPEAKER_00Okay, I feel like I am tuning into the audience and feeling their heart like bursting out of their chest, be like, oh my god, that's such a scary conversation. And um, okay, I want to hear all about this.
SPEAKER_01Like, and it is such a scary situation and conversation to have. But first of all, when you're already in the mindset that you want to transition, it's gonna cost you literally nothing to ask. The worst thing that could happen is they say no, true, and that's totally fine. But you've already made the first step of building the trust within yourself to have hard conversations like that, to put the foundation for your life that's coming for the next version of yourself. So, yes, it is scary. Yes, they might say no, but imagine if they say yes.
SPEAKER_00I totally agree. Uh I think you know what, I I think maybe the reason why that would feel really scary is because if the employer says no, there could be some relationship dynamic that shifts. Like maybe the employer starts to feel skeptical of the person, or like maybe if the person goes into the conversation being like they might say yes, but they also might say no. So then they might not want to say, if this doesn't work out, then I'm out. Like they might not want to give that kind of ultimatum. Um, so yeah, what do you think about just like the like relationship management that happens afterwards if the client says no?
SPEAKER_01I hear you. I've had a few situations already when they were certain it's not gonna happen. They're not gonna allow this transition to happen, and it happened. Oh. So I had uh somebody in Germany, I was like, you can do this girl, you just need to put your list of criteria. Trust me, you can do it. And yes, they paid her less just because she changed the contract. Yet she could move out of the country and go back home and work from wherever she wants, and now she's still doing that and getting the new clients. But I've also had cases where she said, What if we change to a freelance contract? And they said, Sorry, as much as we love you, appreciate your work, and you're amazing, we can't do that. So, what she
The Five-Step Remote Framework
SPEAKER_01did, she stayed at the job, kept the good relationship with the main manager, and now is finding ways to transition remote. So there's gonna be hundreds of types of cases. If you feel that you don't have that trusted relationship, that you cannot request that, then probably you shouldn't. You should also trust your gut feeling. But at the same time, if you've spent years and years helping that company grow, well, I think it's worth the risk.
SPEAKER_00Yeah. I think this is to your point earlier about how you really the strategy does adjust a little bit based on that person's level. Um, I break it down into beginner or advanced. Beginner is like you have no experience, you really don't have anything to work with, maybe you don't have that employer. But right now, if we are speaking to someone who's advanced, like like you said, they've been with the company for a while, they know that they have something valuable to offer. I think if you are in that situation, go for it.
SPEAKER_01Start seeding the thoughts and just sharing way in advance. This is what the lifestyle I've been exploring, and I really wonder to what extent that's possible. Just sharing with trusted people, managers eventually, and start seeding because a lot of it is about psychology. When I've seeded in your mind, Krista, that You need me in your company, but I want you to
Step One Clarify Your Skills
SPEAKER_01give me that. And I've been seeding that in your mind. Then it in a few months it doesn't seem like such a huge change when I come and I've already prepared you. But when I come from zero to hundred today, and I say, Krista, I want a change of contract, pay raise, and I want to move and work from Europe. Well, it's gonna be like, whoa, what just happened? I thought it was all good, and now suddenly I'm feeling this betrayal and you know, all that feeling. So true seeding slowly, because I was preparing my ex-employer for months. I was like just letting you know when the contract is done, I'm I we need to talk. We need to talk. I'm not gonna be in Germany, I'm not gonna be doing that, I'm not gonna so I was preparing them, and so when they came, the first answer was, I don't know if we can make it possible. And I'm like, sure we can make it possible. Oh, what did so they said they weren't sure at first, and then yes, so because of so many complications about German laws and that we're going into grey zone, and I was like, Well, I think we can make it happen, and we made it happen, and there were some challenges. We had to change companies, contracts, I had to adjust, but we made it happen. And I think that's also part of when you're good in what you do. Yeah, trust me, it's gonna take them way longer to replace you. So asking if you if you're certain and confident that you are great in what you do.
SPEAKER_00Yeah. If you are great at what you do, then there's no reason why you can't have the career of your choice, too. For sure. What do you think actually really holds people back that are great at what they do? So if you're listening and you are this person, right? Maybe you've been killing it in your career, you've climbed the corporate ladder, you've gotten promotions, um, you've managed to get raises when you want people because I've I work with a lot of people like that. So people like that, what do you think is the reason why they stay stuck?
SPEAKER_01There's many factors influencing the way we feel about our decisions, about lives, and unfortunately, a lot of them are external. Factors like what is my family gonna say about my decision? What are my colleagues gonna think, or that person, or that person, and the expectations of us holding a certain lifestyle. I've built a career, I'm a manager at this big corporate, versus I'm a pretty much nobody. And I'm putting the sign because nobody, yeah, quotes. Nobody, but I'm living my dream life, and I'm living on an exotic island or wherever I can spend time with my children, I can pick up my children from school every day. You know, it's just these external factors if influencing our internal world, which therefore influences how we act. So there's fear, there's fear of judgment. What are people gonna say? There's the unjustified, but I've worked for so many years to be here and now letting it go. There's so, so many factors. But I think at the end, the factor that should be the biggest one is what makes me happy, what makes me fulfilled, what matters to me the most? And I ask you in our podcast, what matters the most to you? And if the answer is flexibility, time freedom, location independence, well, trust me, all your friends, all your colleagues might judge your choices in the moment, and then they're gonna be respecting you or be jealous even of when you cross the path. So I hear it. I was there too. Do you know how scary it was to tell my parents that after seven years of building a career in a life in Germany, I told them I can't go back there? Do you know how scary it is? And then from time to time I also tell them I I wanna leave the marketing fully behind. They're like, we think that's a very bad idea. And I'm like, yeah, you think, but I know how it makes me feel, and I know what's the driver of other things.
SPEAKER_00Okay, so on that point, like you had other people clearly, clearly, well, it seems very much like you are someone who's very driven, and that when you set your mind to something, you go after it wholeheartedly, and then you get it. And to me, um, I can tell that about you after talking to you for like one hour. So your family probably really knows that about you, and maybe someone listening as well. Maybe you know that about yourself too, that you're a highly ambitious person. But it's true that even highly ambitious people probably will have other people around them that will judge or question their decision making or try to actually encourage you to stay safe or to play it small or to to stay where you are.
SPEAKER_01And and just to add to that, it's often from place of love. Let's just give credit to them. They want you to be okay. Yeah, but being okay is very mediocre. I was just gonna ask why you think they do that, but yeah, probably because it comes from there's not a single thought in my head that tells me my father and my mother want me to never leave that job or that country because of place of something else but love. It's all from love. They want uh for us to best, usually there's always different cases, but when it comes to family, they just want to make sure that we are doing well, yeah. But that's when I started or I stopped listening to what they want for me and started listening to what I want for me. Because once I achieve that, then they're happy, you know. So it's insight who we need to listen to because we're we're the only main support system that is doing the work, the work we're doing, the actual practical physical work, and we're also doing the inner work.
SPEAKER_00Yes, something that I say all the time is that entrepreneurship is a vehicle for personal growth, and it starts with literally just declaring yourself an entrepreneur, like that literally just saying that I'm doing this alone already makes you do so much. It makes you look at what what you really value, what matters to you. Are you worried about what other people think? If so, why? Do you feel do you feel like they wouldn't support you because they are mean to you, or is it because you low-key think that there's something about you that wouldn't be successful? And then you when you look at all that stuff, it kind of makes you confront it. And then you can really only overcome it if you actually confront it. So I know that you're a big uh advocate for mindset work as well, and I think that's probably also a big aspect of your podcast, too. It is, yes. Yeah, um, so anyway, we've talked about the first couple of steps. We did this the first, yes. Okay, what is the third step to work from wherever?
SPEAKER_01So let's say in your as you said, in your scenario, the employer says no, even if they said yes or no, we just take it now as an indifference. Let's start with the third point activate your entire network. Why we build our whole life a network from school time, neighbors, university, jobs, just from the streets, from wherever you can think of family, partners, cousins, plus plus, whatever you can call it. We've built a huge network, yet we rarely use it for many reasons. We get afraid, ashamed, we don't ask for favors, we're too independent, so we never reach out. So what uh I say is once you've decided what's your offer, what's your skill set, and you're really committed, tell everybody about what you do. Every single person you see on the street, they might be needing exactly that. Yeah. And how can we how can they know what you offer if you've never if you never talk about it? So there's so many ways. You can reach out to extended family members, ex-colleagues, ex-mentors, you can reach out on fully unknown people on LinkedIn, you can be everywhere talking about that offer. And since I always like to teach only things that I've applied myself, I did the exact same thing. After my first client, which was my employer, I reached out to my network and I was like, hello network, in person, even. Hello network. By the way, I now do marketing as a solopreneur, as a freelance, and am open for clients. And guess what happened? Over lunch, I heard a company owner saying that they have struggles with their marketing department, and I was like, Oh, did I hear correctly?
SPEAKER_00Well, wait, what do you of strangers?
SPEAKER_01No, not of strangers, of somebody in my network. But we were we were having a gathered lunch, so it was not just it wasn't a business meeting, it was just them sharing their their um marketing struggles. And I was like, here I am. Well, guess how I got my second client.
SPEAKER_02Wow.
SPEAKER_01So if you don't see, if you don't catch the opportunity when you see one, well, that's gonna be a tricky one. But your network is your network, and there's I know it's cliche, but there's a reason for a hundred percent matters so much.
SPEAKER_00Yeah. Something that I want to add to that is I think this element of embodiment. So um something that I witness in my clients, specifically the the newbie ones, like or the the more beginner people that they've just learned a skill and now they're wanting to pitch themselves and get their first client offering this new thing. Um, they are not fully embodied or feeling comfortable saying, I do this or I am this. Oh, I help. So, or I help these kind of people. So, like I think at a lunch like that, there's two possible ways that you could show up. One way you could show up and you could in both situations you're hearing someone talking about their marketing challenges. One situation, you as the new entrepreneur go to the lunch and you think, oh, like this is edgy for me, like I'm gonna go after my first client. Like, I think I might be able to help them. Oh, shoot, this is like a crazy opportunity, like I should say something. And it could be this really um nerve-wracking experience um because you don't have the trust sell. So yeah, you don't see yourself as the marketer yet. And in the other situation, which it sounds like you you did, and you were, is that you were already fully embodied in being a marketer. So then you were able to just say, Oh, do you you know I do that, right? Like, you know, I can help you with that. And the energy of the two is just so different. Um, and it's not that I mean, obviously, in this situation, you were experienced, so it was natural for you to be really embodied. I was not even the one you're in. Okay, okay, great, perfect. Tell me more because I think that this is really the um mindset of maybe some of the listeners because they're people that are making big transitions and some also sorry, I'm a little tangenting, tan going on a tangent right now, but um I experienced this too because I was also in marketing in corporate before. I had been working in marketing for a decade or more, but I didn't know if I could be a marketer
Step Two Make Employer A Client
SPEAKER_00independently because when you're in corporate, you're really siloed slash isolated in doing one specific aspect of marketing because that's how businesses work. So I didn't know if I could do the full spectrum of it. And I think a lot of people listening, they might think, like, oh yeah, I'm really good at what I do, but I only know how to do my one little thing. Yes. So anyway, so maybe that is a situation that you were in two, yeah?
SPEAKER_01Yes, partially. So, first of all, to the people who just feels like this huge uh step to take, right? To go and talk about their services. So, one exercise I did with one of my mentees was to make them write their offer or what they do and how they help in three forms: one the very one-liner kind of LinkedIn style, one very casual, how they would say it to me is if I was just casually asking what you did for a living, and one of an extended professional if they were to pitch. And I made them practice those over and over again, so they kind of start embodying this thing that they do. And trust me, the majority of them don't even do them. They're still doing courses and learning graphic designs and social media management, so they don't, but I have already engraved in their brains to think that they are this type of people because the only way you can become this type of person is when you step into that. And I know it's very scary and it's very big, and it's like in theory, yet you have to walk the walk. There's no other way to reach the peak, the destination, or wherever you're going. So when we said yes, or when I went to get that client, it was a completely different software to like a website to take care of. I had no idea of how to work with WordPress. But what you do is when you want to grow, when you want to make money, is you say yes and you figure out the how later. Yes. So I learned how to work with WordPress. Exactly. Yeah, you figure out the how later.
SPEAKER_02Yeah.
SPEAKER_01So I did the WordPress part, and now since I can afford it, I have somebody doing it for me. Love that. And the same with email marketing. Do you know how many campaigns I had written by this stage? Zero. Here I was learning about email softwares, how to do campaigns, and da-da-da-da. So it's nobody has it all.
SPEAKER_00Oh my gosh, I totally agree. But I think I think that people that are when when you are slash me as well, because I also was in corporate for so long, it's like you just think that you, I don't know. We think that these entrepreneurs that are doing somehow they know how to do all the things. When actually, I think what an entrepreneur is is someone that's just comfortable figuring it the F out. Exactly.
SPEAKER_01And problem solving. I think that's the main thing. I am not the brightest marketer at any cost, but I find always a solution for the client's problem. And I think that's what's made me so desired as a potential, you know, marketing consultant because they give me the problem, I have no idea, but I learned it. And it's the same with AI and cloud and what's going on. Like it just came, it just arrived. But you need to adjust, you need to learn and say, Yes, I have no idea, but I'll find a solution for you.
SPEAKER_00Yeah. And saying that, just being like, Yeah, okay, I'm going to figure it out, even if you're just telling yourself, I'm going to figure it out. I am someone that can figure it out. That is going to get you so much further than actually if you are the most creative person of all time. Like the most creative person of all time that is constantly thinking about different ways to market something. When I was a kid, I used to come up with commercials in my head. Like that's great. Like, yeah. And so, but for that, so that's just always been, I think I've always thought like a marketer, but it wasn't until I was in my 30s after I had had like, I don't know how 10, I don't know how many years of experience I had before I started, but like 12, let's say 12 years of marketing experience. Um that I didn't know how to apply it. So even though I I inherently had the creative marketing brain, I didn't believe that I could be a marketer. And I was really just stuck for so long. So you gotta have both. It's like I mean, the creativity also you can you can exercise that muscle.
SPEAKER_01Thousand percent. I consider myself as a non-creative person and figure it out, and not as a designer. I had a very bad grades in university for design. Well, I'm doing great designs now. Yeah.
SPEAKER_00I also upleveled my design skills recently. I took this course on um how to make carousels. Oh my gosh, my before and afters are insane. Yeah. And I spent like two hours learning it. But it's like there's you can learn shit.
SPEAKER_01I just I mean, I just had uh this just before you came in the podcast, one of the mentees she messaged me um because I sent her an opportunity for me for an internship in a marketing agency, and she said, but I don't know if I can do that. And I'm like, Well, when you got your first job as a barista, did you know how to make cappuccino? No, did you know how to when you got your second job? Did you know how to do the end-of-the-day um, you know, maths and cashier work? No. Well, you freaking learn it, and it's with every skill, so it's not there's not such a thing. We we are just born with all the skill set. You have to work through it.
SPEAKER_00So true. Um this is a funny little side story, but yesterday I was doing street interviews for like Instagram content, and I was approaching digital nomads that I saw working from their laptops. And um it does probably new for you too. Oh my gosh, I was so nervous. So nervous, but by the by the end, it it ultimately got crazier. I got this. Yeah, yeah, yeah. By the after like the seventh one, I did have a friend supporting me, actually. Um, but anyway, the point is I I I approached this girl, and she was working at her job. Um, she had a remote job. It was like something about grocery delivery or something, and she was working remotely for them. And I was asking her how she got the job, thinking that there would be some kind of strategy. Oh, she's like, Oh, I did this and I looked in this place, and then I applied in this way, and this is how I interviewed, and this is why I got the job. She was like, Um, yeah, someone I know just said that they had an opening and they needed someone, and I was I was there. So I said, okay, I can do it. And then that's how she got her job. She didn't know how to do it. She didn't know, she didn't even know what the job was. She didn't even care. She was like fresh out of college. Yeah. And um, the point of that story is that she didn't like like you said, you can when you start any job, they don't expect you to know. And I think for a lot of employers, okay, they put out um, they put out some kind of resume, like, hey, criteria, like a job description of what they're looking for. But at the end of the day, the employers also know that people are trainable.
SPEAKER_01Of course. And honestly, I think employers want people who are more adjustable and can be trained versus somebody that comes, I know it all, I've done this and that project for that company, I can tell you how to do it. No, because then you can't, you don't get into how they work, how what the results they want to achieve. So honestly, I just think it's if you're not a lawyer or a doctor or something like that, where you actually need lots of knowledge.
SPEAKER_00Honestly, there are some things you really you can make it.
SPEAKER_01I'm not afraid of taking a new remote position or job at in any field because, well, if I manage to learn these things, then imagine what else I can learn. And this applies not only to me. Yeah. Um, okay, so first step.
SPEAKER_00Third step.
SPEAKER_01That now we're in the fourth step. Exactly. Uh, reach out to your network and go to networking events, talk about it, picture offer, um, share about the transformation you can make for clients. Love it. That's a big one. Fourth step, ladies and gentlemen, is since I'm uh I I am, I would say I like risk, but not too much, is stabilize or make sure your financial level is stable before you quit. Because freedom and online life is great, but financial stress is not. Right. Agreed. Exactly. So building from a place of stress, of not having enough, of have to land clients urgently, just changes the whole energy in our bodies, the way we show up, the way we talk to people. It just tightens our fascia, our everything, because it comes
Step Three Activate Your Network
SPEAKER_01from a stress of place we need to make money versus the place of it's all good, we're all taken care of. Any client that comes now, it's gonna be I'm gonna be grateful and it's gonna add to my abundance. It's a bonus, it's a bonus and not an urgent necessity. Yeah, that just changes the way we show up, the way we talk. Because when you're desperate, it's like relationships. When you're desperate for a boyfriend, that's when you get to meet the biggest assholes.
unknownSo true.
SPEAKER_01So true. Oh, I've been there. But when you are not desperate and you're like, I'm living my best life and I love my life and I love myself, and suddenly everybody's like, Oh, I want to be your boyfriend, I want to be your boyfriend. It's the same with clients. Yeah, when you scream desperate at them, it's just not gonna work. So that's why I always say make a good calculation of what's the least amount of money you need to survive. Rent, car, insurance, healthcare, whatever you pay. Let's say it's a thousand dollars, for example, and then at 15 to 20 percent reserve every month for everything happens, right? We can't know what this month is gonna bring. This is the minimum amount of money you need every month to survive. So we need to make sure that whatever is happening, even if the world is falling apart, we need to have that income stable. Does it mean that you still keep the job on the side to make sure that this is maintained while building on the site? It's up to you, depending on this on the situation. But I don't advise to quit too early if you don't have the financial base.
SPEAKER_00Oh my god, we're gonna say to the people in the back no one is here telling you that you should quit your job. I think that's the worst advice. I completely agree. Like, um, I recently was speaking to a client where he he has a really comfortable job and it is remote. So, um, but he said he has been dreaming about entrepreneurship for over 10 years. Oh my god. And then it's like, why haven't you taken the leap? And we we uncovered what was actually going on in his mind. I use a lot of NLP in the work that I do. Um, and yeah, he was associating starting his own business with instability. And I think a lot of people think that too. They think, oh, if I have my own business and I'm going to rely on myself for that income. And what if I can't rely on myself because they're not used to relying on themselves yet? So it makes sense that they would be associating business with instability, but it's like you can build your business while you have stability. And then once you get that stability advice, by the way.
SPEAKER_01Then then you can quit your job, but not before then. Thousand percent. Um, so there's different options of how you can do that, whether you try to get hours out of your current job and then therefore less payment or whatever the agreements they are cut into half time, or or or there's many different ways, but building out of desperation is just hard. So make sure you have the financial stability. And once you've transitioned to your new offer, make sure that you can at least get so the minimum wage that you need to survive, plus at least I would say 50%
Step Four Stabilize Money First
SPEAKER_01of what you used to earn. Otherwise, you're just gonna be living in a in fear, right? Am I gonna make it?
SPEAKER_00For sure. Scarcity in general, I think, just creates all kinds of problems in our lives. As you said, it in in dating as well. There's so many random parallels between building a business and dating. It's crazy. Um, but the both of these things are also vehicles for personal growth, right? Like you can really only learn about yourself so much on your own versus when you're in a relationship, you get these triggers, and when you have a business, you get a whole other slew.
SPEAKER_01But your business is a representation of you as well. Usually people who have business challenges have personal challenges before business one. So they just transferred them into the business. Yeah, for sure.
SPEAKER_00So if anybody listening, if you haven't heard of the concept of the scarcity loop versus abundance loop, go Google that at some point, maybe after this episode. But um, do you know what I'm talking about? This it's like a Tony Robbins concept. Um, or I don't know if it's his concept, but I learned about it through him. Anyway, the concept is you have these two opposing energies, scarcity versus abundance. If you are in scarcity, basically you feel that there is not enough. And so as you go around the circle, if you feel that there's not enough, you're gonna make decisions where you are hoarding things or you're extra protective in a way that you might not normally be. So if you are making decisions from a place of fear, anxiety, of not enoughness, then what's probably gonna end up happening is that you don't get positive outcomes. You get some kind of negative outcome or a let or a subpar outcome, something that's not really what you wanted because you made the decision from a place of anxiety. And then when you have enough negative outcomes over and over and over again, that gives you more fear and anxiety. And it creates this kind of vicious cycle where you know you you are reinforcing the belief that there isn't, in fact, enough, that in fact you are not smart enough, ready enough, that there aren't enough employers, that there is um too much competition, that saturation is real, like you end up in that loop. But the abundance loop starts with gratitude. So I love to use the example of hey, you have access to the internet where there are billions of people, and if there are billions and billions of people, you only need 0.000001% of a person to be the correct customer. And if you can be grateful for the fact that you have access to this statistically like obviously there's gonna be someone out there that is that is interested in paying you, or there's some course that's out there on YouTube that you can learn for free. If you can be grateful for that, yeah, you find better solutions. And then when you find better solutions, you get better outcomes. And when you get better outcomes, you are more grateful. And then that's the loop that you can be in.
SPEAKER_01And it rewires, right? It is you said, it comes from a place of gratitude, of oh my God, life is so beautiful. I'm so grateful that I have access. And I think when we generally turn our perspective into from like coming from a place of positivity versus negativity, or the same as you said it, and just be grateful even for the most little things. I think that's when also our universe energy changes and how things happen in life.
SPEAKER_00Yes, and I really feel that having an online business opens up so many more energetic possibilities in your life, it really does create a life of ultimate.
SPEAKER_01And honestly, I genuinely think that we need to train ourselves to see opportunities in every corner, in every situation. Like there's so much opportunities around the corner, but we can either choose to ignore it and say there's none, or take any anything, anything we see, and grab it and see how we can explore and expand it. So I think nowadays we're so so privileged with the people can watch this from listen to country from anywhere, have access to this knowledge, and not only so much knowledge, there's so much knowledge out there. It just I think it's just our own limitations of whether we want to make it happen or not.
SPEAKER_00Yeah, there I just got um, I don't know, something about the the concept of saturation is a is I think a big limiting belief that people have about starting an online business. So for There's so many already. Oh my gosh, I know. So like for anyone listening, Louisa is actually having an incredibly similar business to me. She's just narrowed in on a different market, specifically of Bulgarians. And Bulgaria, do you know how many people are in Bulgaria?
SPEAKER_01Six millions and a half or something.
SPEAKER_00Okay, like that's literally the size of like half of New York City or something. Like it's not like the whole country is like that. And um, if you are someone from a smaller country or a country where you have your own language or something, like you might think that, oh, my country is too small and therefore it no. Actually, that could be a huge benefit to you because now you can take an idea that's already proven to work in another market and turn it into your own and um put your own flair to it. And honestly, even if Louisa, you and I were in the same exact market, we would have completely different clients. It wouldn't even matter, but it wouldn't even if they were the even if they were the same, like literally, even if they were exactly the same. I don't need a million people to join my business. You don't need a million people to join your business. There's like more than enough to go around.
SPEAKER_01I totally agree. Yet I think it's super important not to under it, underestimate the stories we carry, the personalities we carry. I can have the best frameworks, the best program. I don't have your personality, and vice versa. So I think that even though on the paper, we might have the exact even if you if we sit down and develop the same product, we both work on the same thing. You give me your frameworks, I give you my frameworks. We're gonna have different clients, and I'll tell you why. We have different stories, we have different backgrounds, people relate to us differently, even because of the way how we look, speak, act, the things we like doing, hobbies, the way we live life. We attract different people. So you attract your particular group and I attract my group. You're probably not gonna attract my clients, and I won't. Maybe there's gonna be some cross-overing, but nobody, and that's from personal brand perspective, nobody can take your origin story. Nobody, that's your main tool for marketing. Yes, I can't tell you, I can't take your personality. So even if there's over exaggerated market, which I don't believe in as well, you can't you can't take my path, my learnings, my lessons, my identity, my personality, you can't. So there's enough for everybody.
SPEAKER_00There is abundance mindset, and be grateful for that. We have access with just the tips of our fingers to reach anybody in the world. It's amazing. Yeah.
SPEAKER_01Okay, so we're at the fifth step. Fifth step, it's very quick and very simple. The fifth step, if you really want to transition, is I know it's not the most sexy one, but it's something that works. Get on the platforms. Upwork, LinkedIn, Facebook groups, wherever you find your people, it doesn't matter, it works. That's how I landed. Multiple clients, how I'm also helping now my mentees get their first portfolio clients, it works. It's not exciting, it's boring as fuck. But if you haven't cracked the code of other things, platforms are a great place to start. Totally.
SPEAKER_00Yeah, I think um platforms sometimes I don't know about Upwork Fiverr. If I'm looking for something really, really specific, I might go there. So if you're posting on those platforms to probably be super specific. But I will say that I hire people in my business from my network. Yeah. Um, I actually recently hired two people from a WhatsApp group of Bali entrepreneurs. Yeah. Um, so that's also platforms. Yeah, no, that's what's exactly what I mean. Like it doesn't have to be, it doesn't have to be a freelancer-specific platform.
SPEAKER_01No, it doesn't have to be. I've I found freelancers over Facebook over and over again, and I keep on working with them.
SPEAKER_02Yeah.
SPEAKER_01So it depends on it's in Bulgaria, Facebook is still very popular. There's many big freelance um groups in Germany. There's platforms called like freelance.de. That's where I got a client from. So don't give a give up on the platforms. Maybe not the sixties upwork in Fiverr, but find your local ones to begin with where the the clients are looking for you.
SPEAKER_00Yeah.
SPEAKER_01There's there's no way it's not gonna work.
SPEAKER_00You kind of just need to be discoverable, right? Like I uh a lot of people in my community, they make an Instagram page that is optimized for search. So, like someone, if they're in sales, for example, they'll just make sure that it says sales in in the in their actual title. And then people can also discover them that way. It's like such a super easy, simple thing to do. And I think people don't because it comes back to like, oh my god, what will people think of me? And whatever. That's why we gotta do the mindset work and really just make sure that we're embodied and everything. If you're at this part of the episode where you're like, oh my gosh, but I can't put myself out there, just listen to the episode again. Just start, just honestly, seriously, do it again.
SPEAKER_01If I if you see my me from a few years ago, it's a completely different person. The way I look, the way I am, it's a completely different person, but you build yourself and you choose whether you want to live your dream life or just be in mediocracy. And both is very painful.
SPEAKER_00So true.
SPEAKER_01In both is hard. It's gonna be hard to take the steps, but it's hard to live a life that isn't fulfilling too. So choose your heart.
SPEAKER_00Choose your hard. Choose your hard. So if you are, let's say, commuting to work right now. I always imagine somebody commuting to work as I listen to this podcast, probably because people tell me that's what they do. It makes sense. Yeah, it makes sense. If you are one of these people who you've been thinking about entrepreneurship for a while, but you're afraid to take the leap, then again, I do hope that you re-listen to this episode. Go check out Luisa's podcast as well. Like, there's there's just so many stories out there of people that have changed their lives that were probably in a super similar situation to you. And if you can just get your belief system like uh oriented towards the fact that you could have this, you're gonna naturally start
Step Five Get On Platforms
SPEAKER_00finding solutions. And there's a whole bunch of them in this podcast. They're also inside of the Digital Nomad Life Academy, which if you are a frequent listener to this podcast, I know you've heard about it a million times before, but I'm gonna tell you real quick right now that Digital Nomad Life Academy is my, it's a minimum now, minimum one-year program because it can take time to completely change your life. But that is our objective, to completely change your life, to liberate you so that you can have a career that you that doesn't just make you money. Obviously that's the goal, but to have a career that makes you money and makes you free, allows you to pursue your passions, allows you to have location freedom so that you can be where you want, be with the people that you want, wake up when you want, do what you want, drink coconuts, drink coconuts with your dog in a podcast place. Honey is like, okay, we've been here for an hour. We gotta get out of here. Um, but yeah, anyway, the Digital Nomad Life Academy, I will support you in helping you come up with a remote business idea that is aligned with who you are and what your goals are and what your values are. And then I will show you step by step how to actually build that business from the ground up. So it's very comprehensive. You're gonna meet lots of other people, you're gonna expand your network. It's just actually very comprehensive and everything that you need. So if you're curious about the Digital Emad Life Academy, you can slide into my DMs with the word apply at Christabella Travels. Um, or if you actually just want to have a conversation, if maybe you're not sure if you wanna apply for the DNLA, you can also just request a complimentary remote readiness rating call, R-R-R. That is an opportunity for you to speak with not just someone on my team, but she also is a successful alumni from the program. She will listen to all of your background, your skills, experience, and also your mindset and your motivation. And she will give you a rating of zero to 100 of how ready you are to actually make the leap. And you might be surprised that you are way more ready than you think. Um, and if you're not, then she'll also give you some steps that you can take to get your readiness higher. So send RRR to Cristabella Travels if you are interested in the remote readiness rating call. And Louisa, if there is anybody out there that would like to connect with you, what is the best way for them to do that?
SPEAKER_01Before I say that, I would like to add one thing to what you said. So you said that they can work with you for one year at least. My message would be if one year sounds like a scary thing to you, or a few months, or up to one year, even a year and a half. Well, can you imagine living the same life, the same day, mandan, repeating every single day for the next 10, 15, 20 years? If you cannot imagine that, then trust me the few months or the year. It's nothing.
SPEAKER_00Wow, I just felt that in my chest when you said that about like can you see yourself someone out there as being like, oh shit, like every single day. Someone I was talking to recently was speaking about monotony. And I remember when I had my corporate job and I was commuting to work every day on the subway. The monot this word monotony was like in the front of my mind on the tip of my tongue every day. It felt like gray and dusty
Academy Invite And Remote Readiness Call
SPEAKER_00and boring. And it was like everybody around me also was embodying the energy of monotony. I remember being on the subway and seeing all these different people's faces, and they just were like lifeless almost. They were escaping into their phones, not talking to each other, just listening to this like super loud whizzing sound of the subway and being burnt out from a day of building someone else's dream and then going home feeling exhausted because they used all of their energy for someone else that they don't really care about. And I just feel like that's no way to live. And but we are conditioned to believe that's that's formal. Yeah, this is fine. That's how it should be, actually. Yeah. And uh we're both here. You have two people here that have both had no idea who each other was not that long ago, and we both had something in our hearts that was like, enough is enough. Let's get the F out of this situation. And we made it, and and if we can do it, you can do it too. I promise you, and we both have ways that are really similar. It's like this actually, there's like a literal method.
SPEAKER_01There's always a way. Yeah. My father used to say, if you can't go through the door, girl, go through the window. So there's always a way.
SPEAKER_00That is so funny.
SPEAKER_01Um if you want to find me, make sure you follow not just his plus one on YouTube, Spotify. It's my baby podcast. It's so good for women who know their mind for more. We talk a lot about mindset, help, building businesses, sales, pretty much everything. And you can find me somewhere in the description below on socials. Love it.
SPEAKER_00Louisa, thank you so much for the episode. This was so fun, I think so valuable. And uh, can't wait to share it. Yes, me too. It's a wrap. Thanks everyone for listening to the Digital Nomad Life podcast, and we'll see you in the next episode. Bye.