This is dorm and Baltazar, and we're gonna be reading the sales advanced summary. If you've never been to four minute books, you wanna go and check them out. You can read so many books that they have summarized for you. So you actually don't have to read the whole book. Of course you should read the whole book, but if you just want to get a quick summary and get the gist of what the book is trying to convey, or the writer is trying to convey to you from the book, then I highly recommend that you visit four minute books.com. Um, they have amassed, uh, a huge library of, uh, summarized books for you, but we're gonna dive into the sales advantage. This is for you, if you are, uh, working on, uh, business, uh, communication skills, entrepreneurship management, marketing sales, self-improvement looking for some success or even looking to dive into a new line of work. So the sales advantage offers a practical guide to acquiring customers, closing sales and increasing profits by following a series of proven techniques from a corporate coaching course about sales procedures. And again, it's four minutes, which is what I really love about four minute books. So one of the favorite quote, uh, from the author, uh, it says after all, nobody likes to be sold, but we all like to make good buying decisions. That's from Dale Carnegie, working in sales can be challenging even for the most well versed individuals in the industry. Customers often end up signing with the competition, lowering you for days or months only to stop answering your phone calls or lose interest for no apparent reason. For this reason, customer retention is one key point in sales. However, to get there, your potential customers have to like you in the first place. Otherwise you're not even near closing a deal. Then there are other variables to consider all of which will explore by analyzing the sales advantage and the lessons of the famous writer in communication expert, Dale Carnegie, one to be successful in the sales industry. You'll have to come up with a pre-approach plan two use past reviews to strengthen your pitch and tailor your offering to every prospect and three, after you've caught your prospect's attention. Closing the deal is all about the speech you're serving lesson one, a successful deal starts before you even dial your customer's number. A good salesman knows that a good pitch starts before one, even Dows the number. So a pre-approach strategy is crucial to avoid having your prospect cut you off within the first seconds of your phone call. You may want to change your introduction instead of talking about your product features straightaway, start with addressing your prospect by their name or preferred alias, knowing your potential customer. Well, before you introduce yourself, can help them familiarize themselves with you more easily. When you've established a connection, present your interocular with the solution you're offering, rather than pitching a product, try to promote a solution to their struggle. Be specific when talking about ways through which they can benefit from your offering, next address the competition and place yourself above them. What is it that makes you better and should make the person choose your product? The last step is to find out if the prospect is the decision maker in the company, or if they can redirect you towards that person, lesson two, know your target customer well enough to personalize their offering and relate your pitch to other satisfied users to strengthen your pitch. You'll want to know your prospect well before you establish a connection with them as a part of the pre-approach strategy, learning their name, and some basic characteristics such as their occupation is essential, then you'll want to focus on empowering your offering. You can do so by referring to other satisfied customers that have previously purchased from you in general, adding statistics and linking your offering to the initial part of your pitch, which is the solution you're offering is a great idea. For example, you could start by addressing their name then saying that you've previously offered your product to a company just like theirs. Continue with saying that they benefited from it by let's say increasing their sales by 30%, add a number to your pitch to make it more valuable and always have a happy customer to link, to commit to following up with your prospect by arranging a future date and a location, or by scheduling another phone call and on a friendly note, making it clear that you're ready to address all their needs in the following session. Always remember their name, and if you want to compliment them or make a joke, make sure not to be generic and use your pre-approach information about them to do it. Lesson three, once you've set up a meeting with your prospect, address their pain points and ask the right questions. So let's say you reached the point where your prospects took up your offer and accepted to meet with you. Now what essentially showing up to the meeting just a bit early is the right thing to do. Then it's important to set the tone, right, by addressing the pain points of your prospect straight away, ask questions so that you can develop a detailed context. The more, you know, the easier it'll be to develop a solution based on their needs, find out more about their dominant buying motive or their practical reason for buying something. Then turn that into your selling premise. For example, if someone wants to find out more about your private investment placements, you should try to understand their underlying motive. Maybe they're trying to retire early or secure financial freedom for their family. Whatever the reason may be. You should focus on that when pitching your product further. Lastly, it's all about asking the right questions. If you're approaching the closed deal stage, make sure the play the final parts smoothly. For example, it's best to stick to low variable questions, allowing your potential customer to choose from two products, two methods of payment, and so on. Avoid open ended questions at this stage, as it can turn their decision around the sales advantage review, Dale Carnegie's people skills were poured into famous writings and then transformed into lessons for all of us who want to master the science behind effective communication and ongoing sales. His remarkable discoveries in the field of human science have spread in areas such as finance, public speaking, retail, real estate, economics, and many more for this reason. The sales advantage is not just a book about closing sales and pitching your product effectively, but also a lesson about the human nature words that work effective communication tactics, and many more valuable life skills that help you outside the retail industry. Who would I recommend the sales advantage summary to the 30 year old salesman who wants to upgrade their pitch? The 40 year old entrepreneur who wants to improve their people skills or the 24 year old driven young adult who is looking to build wealth with their entrepreneurial and sales skills and want to build on their foundation more. Hey, listen, I really hope you enjoyed this four minute read on the sales advantage. Again, if you'd like to read more summaries like this, visit four minute books.com. Now they're not paying me to do this. I just happen to love what they've done, uh, with these books that I've been reading and I've had in my possession for so many years. And now I'm just now diving into these books and to have these four minute reads, uh, is really helpful for me just to understand the summary and I can really get to the business of working. So again, my name is Doman Baltar and this is the soul warriors journey. I hope this is adding some value to your life as it has been doing for me since I first discovered four minute books until next time, soak up the words of these knowledgeable God sent teachers and writers and educators.