When it comes to new companies, new products, and new services, Brand Building should be at the top of the list for every organization within the beginning stages of launching.
Driven by an insatiable curiosity, Daniel Beck of 401Go, has launched numerous businesses in a variety of industries. He loves the creativity and excitement of starting companies and building brands. His approach to start-ups centers on the application of emerging technologies with an emphasis on strategic marketing.
Join Nexus Consultants CEO, Earl Foote, and Daniel Beck, as they dive into the world of brand building. They will discuss the difference between a product and a brand and understand signaling and subtext when it comes to branding. They will also dive into Daniel’s entrepreneurial journey, how he brought his first idea to the market, how his brands have evolved over the years, and so much more.
Points of Discussion to include:
- The birth of a brand - How Dan brought his first idea to market
- Understanding the difference between a product and a brand
- How long did it take Dan to go from idea to launch?
- How long from launch until Dan felt like he really found his stride?
- How have Dan's brands evolved over the years?
- Understanding signaling and subtext when it comes to branding
- When have there been times that branding lost its fidelity and how did Dan learn from that?
- Do branding practices change when you are selling products or services, if so, how?