The Second Half Horsemanship Podcast has its roots in much earlier efforts. About 12 years ago, I launched a Yahoo group and a website called Mature Riders which was intended for horse people in middle-age. I was in my late fifties so the timing seemed about right.
Then in 2015, I launched a website called Saddle Up Again for riders in midlife and beyond. That attracted some interest, but it seemed to be targeting a group that didn't identify itself as midlife and beyond. That made it a marketing challenge.
So earlier this year I launched the Second Half Horsemanship Podcast, again to focus on horsemanship issues for those of us in the second half of life. There are some very significant changes in mental abilities that occur in our forties and fifties. And there are fundamental changes in our metabolism that occur in our early sixties.
For many of us, there are also changes in our outlook on life. There's a move away from career and toward a vocation that's based on our interests and abilities, more than salary and status. These are changes that might reward more mind than muscle in our horsemanship journey.
However, I'm getting older. I'm certainly a senior citizen. I'm 71 and well past the start of the second half of life. I've concluded that it would be best to rebrand the podcast to focus on those of us who call ourselves seniors.
Delle, a friend of mine, suggested that I check a Facebook group called equestrian seniors. I found that there are more than 60,000 members of this group. I also found that some horse loving friends from years ago were also members of the group. This is a lively, highly active group of horse lovers. And it has convinced me that I can rebrand the podcast to serve those of us who proudly identify ourselves as seniors and continue to be interested in topics associated with horsemanship.
So I've applied to the Texas Secretary of State for a new assumed name for the podcast and a website. Hopefully by next weekend, I'll have an approval for the name I've requested. If so I'll announce it on this podcast next weekend.
I appreciate all the topic ideas I've received from members of the equestrian seniors Facebook group. I appreciate your interest in the podcast. And I also hope to continue to provide information that interests you in the days ahead. Thanks for listening.
Paul Sherland:
The evolution of this podcast in horsemanship. Welcome to the Second Half Horsemanship Podcast. Where we talk about using your mind more than your muscles on the path to better horsemanship in the second half of life. I'm your host, Paul Sherland. The Second Half Horsemanship Podcast has its roots in much earlier efforts. About 12 years ago, I launched a Yahoo group and a website called Mature Riders which was intended for horse people in middle-age. I was in my late fifties so the timing seemed about right. Then in 2015, I launched a website called Saddle Up Again for riders in midlife and beyond. That attracted some interest, but it seemed to be targeting a group that didn't identify itself as midlife and beyond. That made it a marketing challenge. So earlier this year I launched the Second Half Horsemanship Podcast, again to focus on horsemanship issues for those of us in the second half of life. There are some very significant changes in mental abilities that occur in our forties and fifties. And there are fundamental changes in our metabolism that occur in our early sixties. For many of us, there are also changes in our outlook on life. There's a move away from career and toward a vocation that's based on our interests and abilities, more than salary and status. These are changes that might reward more mind than muscle in our horsemanship journey. However, I'm getting older. I'm certainly a senior citizen. I'm 71 and well past the start of the second half of life. I've concluded that it would be best to rebrand the podcast to focus on those of us who call ourselves seniors. Delle, a friend of mine, suggested that I check a Facebook group called equestrian seniors. I found that there are more than 60,000 members of this group. I also found that some horse loving friends from years ago were also members of the group. This is a lively, highly active group of horse lovers. And it has convinced me that I can rebrand the podcast to serve those of us who proudly identify ourselves as seniors and continue to be interested in topics associated with horsemanship. So I've applied to the Texas Secretary of State for a new assumed name for the podcast and a website. Hopefully by next weekend, I'll have an approval for the name I've requested. If so I'll announce it on this podcast next weekend. I appreciate all the topic ideas I've received from members of the equestrian seniors Facebook group. I appreciate your interest in the podcast. And I also hope to continue to provide information that interests you in the days ahead. Thanks for listening.