The Efficient Advisor: Tactical Business Advice for Financial Planners

280: The COO Mindset: Optimizing Operations & Tech for Financial Advisors with Joe Moss

Libby Greiwe

Running an efficient, scalable advisory practice isn’t just about serving clients—it’s about having the right processes, tech, and people in place to keep everything running smoothly. In this episode, I sit down with Joe Moss, COO of an RIA and financial tech expert, to unpack the key operational strategies every financial advisor needs to optimize their practice.

Joe shares his journey from real estate and staffing to transforming financial advisory operations, how advisors can rethink their tech stacks, and why hiring a COO (or thinking like one) can be a game-changer for firm efficiency. If you’re looking to streamline your business, improve your workflows, and leverage the best technology without distraction, this episode is packed with insights you won’t want to miss!

🔥 What You'll Learn in This Episode:

  • The biggest operational mistakes advisors make and how to avoid them 
  • How to build an efficient team structure that supports firm growth 
  • The must-have tech tools for advisors (and how to stop overcomplicating tech) 
  • Why advisors struggle with delegation—and how to finally fix it 
  • The COO mindset: How to think strategically about running your firm 

Whether you’re ready to hire an operations leader or just want to tighten up your business, this episode will help you make smarter decisions and create a more efficient practice.

🎧 Listen now & subscribe for more insights to optimize your advisory firm!

Check out Joe’s Book, The Ultimate AdvisorTech Stack for 2025, HERE!

Connect with Joe on LinkedIn HERE

Joe's Skool Group HERE!

Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!

Learn more about Asset-Map financial planning software HERE!

Learn more about our sponsor Beemo Automation HERE!

Learn more about the Group Coaching & Mastermind HERE!

Check out the Efficient Advisor YouTube Channel HERE!

Connect with Libby on LinkedIn HERE!

Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.

Check out more FREE resources and our FREE video library at http://www.theefficientadvisor.com

Looking for all the resources from this episode? Check out this episode’s webpage for show notes, transcripts, downloads and more!