Build Your Own Fairytale
If life feels like it's not the "happily ever after" you were expecting, you've come to the right place!
Around here, you'll hear from women who have paved their own way, outside traditional 9-5s. Together, we'll learn from their journeys and insights so that we can take steps toward building our own fairytales.
Build Your Own Fairytale
From Pre-Law to Branding Guru with Jaci Russo
Text Kristen your thoughts or feedback about the show
Jaci Russo, PCM, shares her journey from aspiring lawyer to branding expert, navigating unexpected opportunities in entertainment and marketing industries. Hear about her start with a creative agency, pioneering early internet marketing for movies, to ultimately founding her own successful ad agency.
Delve into her strategies for creating strategic brand plans, understanding target audiences, and standing out in competitive markets using techniques like 'Razor Branding.' Learn about balancing personal and professional life and leveraging DISC personality profiles for effective marketing.
Jaci also discusses her book and podcast, offering tools and insights for building and understanding brands of all sizes.
Connect with Jaci on social @ JaciRusso (Instagram | Facebook | LinkedIn) and check out the free resources on Brand State U.
Last but not least, you can find Jaci’s book on Amazon: He Said, She Said: Branding
ICYMI: Episode 109 with Dr. Laura Sicola shares more on branding and crafting a compelling elevator pitch.
***
If you’re a 17hats user, I’ve got a quick way to help you stress less.
Take my free, 2-minute “How Many Hats?” Quiz to see how you’re using 17hats today — and get a few simple tips to make it even more powerful.
✨ It’s like a mini clarity check for your business — short, simple, and surprisingly therapeutic.
💚 Take the Quiz → kristenlettini.com/howmanyhats
Because you deserve a business that feels a little more fairytale 💫
