Build Your Own Fairytale

Maddy Fero’s Fast Story from NASCAR to Biz Owner

Kristen Lettini Season 4 Episode 114

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0:00 | 41:23

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Maddy Fero shares her inspiring journey from a broadcast journalism background to becoming a successful entrepreneur.

Today Maddy is the founder of Little Rad Things, a children's clothing brand committed to sustainability and American-made products. 

We dive deep into the challenges and rewards of balancing a growing business with family life, the importance of organic growth through social media, and the complexities of scaling an apparel brand. Maddy also discusses the company's dedication to ethical and sustainable practices, from sourcing materials to manufacturing processes.

Tune in to hear about Maddy's tips for managing social media, overcoming obstacles, and building a thriving business that aligns with her values.

Learn more at www.littleradthings.com or connect with Maddy on Instagram @thelittleradthings and @maddyefero


ICYMI: Episode 109 with Dr. Laura Sicola recommended reading The Go-Giver and speaks to the importance of focusing on the client. 

If you’ve ever wondered whether the systems running your business are actually helping—or quietly making things heavier—this might be a good place to start. I offer backend systems audits for both 17hats and Flodesk that review what’s working, what’s fragile, and what deserves your attention next. Learn more at kristenlettini.com/audits.