Interest rates. Currency movements. Stock market valuations. If these words are putting you to sleep, it’s probably because Dan Ziffer isn’t the one telling you about them.
As a business reporter with ABC News, Ziffer is routinely tasked with taking the day’s corporate events and turning them into something not just comprehensible, but compelling. He makes it look easy. But as he explains to host Ben Hart, the reality is often anything but.
In the first episode of StoryCraft, we sit down with “the world's oldest debuting television reporter” to hear how he makes snooze-worthy subjects interesting. Along the way, we discuss the importance of “holy shit moments,” why Dan feels late to the party, and how the royal commission into banking was actually a masterpiece of narrative storytelling. (Yes, really.)
Looking for more on the art, craft and science of storytelling? Check out our sister website The Story, launching November 2021. Follow The Story on Instagram, Facebook, LinkedIn and Twitter.
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