#86 Paolo Piffaretti - Carbonx: Making Sure Carbon is Permanently Removed

In this episode of Products With Purpose, Eli spoke with Paolo Piffaretti co-founder and CEO of Carbonx

Carbonx is a Climate FIntech company working on facilitating the pre-financing of permanent Carbon Dioxide Removal (CDR) technologies. The Carbonx platform helps large corporations rationalize the procurement of permanent carbon removal and thoroughly measure the climate impact of their action.

Carbonx focuses on four core removal pathways that include Direct Air Capture (DAC), Enhanced Rock Weathering (ERW), Bio-based with long-term storage and Ocean Alkalinity.

Paolo brings over eight years of successfully scaling revenue and entrepreneurial initiatives. At Carbonx, he leads the revenue team and strategies to help rationalize the procurement of permanent carbon removals.

Some of the highlights from this episode:

• How reaching net zero by 2050 is crucial, but reduction alone won't suffice. We must remove carbon too
• How Europe leads the way with anti-greenwashing regulations and sustainability reporting directives
• Accelerating natural carbon mineralization for long-term CO2 capture and storage
• Supporting credible carbon removal projects with rigorous evaluation and continuous monitoring
• Exploring promising carbon removal technologies: biochar, direct air capture, and enhanced rock weathering

Make sure to stay until the end to hear Paolo’s book recommendation and something forward-looking that he’s optimistic about right now!

We hope you love this episode! If you do, please take time to share this with someone you think would be inspired by it!

-Relevant Links-

• Paolo's LinkedIn
• Carbonx

-Episode’s Recommended Read-

• Magellan (Paperback) by Stefan Zweig