Products With Purpose
Welcome to Products with Purpose. This is Eli Harrell the purpose of this interview series is to tell the stories of people just like you and me, who are putting everything on the line, going all-in to create real impact. It is my job to tease out the most valuable stories from people who are building products and businesses that are laser-focused on solving meaningful problems on this planet (or beyond).
Products With Purpose
#87 Michelle Noordermeer - CarbonClick: Simple, Meaningful and Transparent Carbon Offsetting
In this episode of Products With Purpose, Eli spoke with Michelle Noordermeer co-CEO and co-founder of CarbonClick
CarbonClick is the global leader in high-trust climate action. Since 2019, they have empowered over 1,000 aviation and e-commerce companies worldwide with simple, meaningful, and transparent carbon-offsetting solutions.
With 20+ years in aviation, Michelle Noordermeer is a climate change advocate. Recognized as Auckland Airport's 'Standout Environmental Champion,' she co-founded CarbonClick, empowering organizations and customers to tackle climate change. Commercial pilot, Aviation Management degree, and MBA.
Some of the highlights from this episode:
- How to learn, collaborate, experiment, and iterate for business success and team alignment
- Embracing flexibility, adaptability, and the freedom to take risks for rapid growth
- How to elevate credibility through robust standards, enforcement, and public education for impactful carbon offsetting
- Uncovering new possibilities by embracing diverse models and sharing our experiences openly
Make sure to stay until the end to hear Michelle’s book recommendation and something forward-looking that she’s optimistic about right now!
We hope you love this episode! If you do, please take time to share this with someone you think would be inspired by it!
-Relevant Links-
- Michelle's LinkedIn
- CarbonClick
-Episode’s Recommended Read-
- Connect with Eli -
