We don’t know who needs to hear this, but there is not one set path, specialty, or skillset that guarantees success in our industry. While there are a lot of dermatologist and plastic surgeons who expand their practices to include medical aesthetics treatments, they are not the only ones who can do it! Some backgrounds can make it easier to assess conditions and learn treatment technologies, and some specialties can have a built-in base of potential customers, but there are opportunities out there for everyone.
We have worked with clinics across the country, from a variety of different backgrounds, and this week’s podcast guest is one whose story is a little off the beaten path. Dr. James Ross is a board-certified Radiologist as well as the founder and Medical Director of Willow Med Spa in Morgantown, West Virginia. Tune in as we chat about his unique path into aesthetics, how he built his practice, what he’s most excited about, and how he approaches equipment purchasing and marketing.
In this episode you’ll learn:
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