In this episode, Kathy Taranto sits down with Karen Cobb, Marketing Director at AesthetiCare Medspa, to discuss the planning, strategy, and execution behind one of the most successful events in the aesthetics industry—the End of Summer Party/Annual Open House.

Karen shares how this event has grown from small beginnings into a massive annual celebration, generating $3.7 million in revenue and 400+ new leads this year alone. From marketing and logistics to teamwork and follow-up, she walks through how the AesthetiCare team turns one week into a record-breaking success.

Talking Points

• The story behind AesthetiCare’s End of Summer Party
• What it takes to plan a large-scale event
• Marketing strategies that drive attendance and sales
• How the team prepares for success
• Post-event follow-up and lessons learned

Resources Mentioned

• AesthetiCare Medspa 
• MINT Aesthetics
• Cosmetic Physician Partners (CPP) 

Ad Links & Mentions

• Online E-courses
• Events: Big, Small & Virtual E-course
• Superstar Staffing E-course
• Tuesday Training
• Renee John Uniforms

Interested in sponsoring the Making A (Multi) Million Dollar Medspa Podcast? We are opening up our sponsorship opportunities to select companies for the 2026 seasons. To inquire and learn more, email us at tori@mintaesthetics.com.