Making a (Multi) Million Dollar MedSpa
Episode #79 - The Difference Between Doing More and Doing It Right with Christina Naugle
Jul 15, 2026
Season 9
Episode 79
You thought we were done but we're BACK!
Christina Naugle reframes med spa growth as more than adding services or saying yes to every patient request. As the owner of Selah Aesthetics in Florida and a plastic surgery PA with 20 years of experience, she shares how collaboration with plastic surgeons, thoughtful treatment planning, and strong clinical judgment shape sustainable aesthetics. The episode explores why the five-year mark can be a risky stage for providers, how “no makes your career,” and why referring out can build trust instead of weakening authority. Christina also discusses lasers, year-long patient plans, live events, customer connection, and the role of stacked treatments in pursuing better results with practical downtime.
Talking Points
- Med spa growth now requires more intentional focus than organic demand
- Plastic surgery relationships can support referral-based patient acquisition
- Collaboration works best when providers respect each other’s clinical lane
- Strong treatment plans give each category more room to succeed
- The in-between plan can waste money without delivering visible results
- Year-long planning helps patients understand aesthetics as a relationship
- Reproducible results make clinical work easier to scale
- Providers need accredited training, not YouTube-based learning
- The five-year mark can create risky overconfidence
- Saying no and referring out can protect both patient and provider
- Lasers can complete the aesthetic tool belt beyond injectables
- Device investments require intentional ROI and utilization plans
- Customer service can come from personal notes and real connection
- Stacked treatments may create stronger yearly results with manageable downtime
Links in this Episode
Selah Aesthetics + Wellness
Omni Bioceuticals
MINT E-courses
Laser Mastery Track
MINT Tuesday Training
A huge thank you to our sponsor, Omni Bioceuticals! Be sure to check out this innovative skincare line.