In this episode, Matt Taranto reflects on nearly three decades in the aesthetics industry—sharing insights, lessons, and a little nostalgia. From the treatments that defined the '90s to the game-changing devices and skincare approaches we rely on today, Matt walks us through what’s changed, what’s stayed the same, and what he’s most excited for in the future of aesthetics.

In today's discussion:

• Popular aesthetic treatments in the 1990s
• How technology and devices have evolved over the decades
• The growing role of skincare in today’s clinics
• Industry favorites and trends we loved “back in the day”
• Innovations and advancements we’re excited about moving forward

Links & Resources:
MINT Online E-courses
AesthetiCare Medspa

Ads from the episode:

Renee John Uniforms
Vrtly Screen Management
Online E-courses

Today’s episode is a special follow-up to our March Madness Before & After Bracket—where followers voted for the most impressive transformation from a pool of incredible results provided by our contest sponsor, AesthetiCare Medspa. The winning result? A total game-changer.

Kathy sits down with the provider behind the top treatment, Sammy Williams, to uncover exactly how she achieved such a standout outcome. From the client’s initial skin concerns to age-related changes and the VISIA consultation that helped shape the plan, we’re diving deep into every step of the process.

Whether you're a provider looking to up your treatment game or a client curious about what it takes to get real results—this episode is packed with gems.

In today's discussion:

• Client concerns and skin condition
• Age-related skin changes in women
• VISIA consultation insights
• Prepping the skin with medical-grade skincare
• Skin prep and brightening recommendations
• Treatment reveal and timeline
• Treatment settings and technique discussion
• Energy delivery and overlap considerations
• Post-care protocols
• Long-term plan and next steps for the client

Links & Resources:
MINT Online E-courses
The Perfect Consultation
Alastin Aluminate A-Luminate Brightening Serum
Avène Thermal Spring Water
Intense Hydration Face Mask
CLn® Facial Cleanser
Revision CMT Post-Procedure Cream
AesthetiCare Medspa

Ads from the episode:

Renee John Uniforms
Vrtly Screen Management
Online E-courses

In the first of a three part series, “Aesthetics Over the Years,” we’re exploring how the industry has evolved—from emerging preventative health trends to the game-changing technologies redefining treatments. Kathy will discuss navigating economic downturns, lessons learned from experience, and what the future holds for aesthetics. Let’s dive in!

In today's discussion:

• Recruit help
• Round up or add a donation at checkout 
• Invite the charity to attend events
• Dedicate tips from bar/performance
• Match donations on patient accounts
• Give access to physical item donations
• Choose an organization that fuels your passion
• Reach out to those you’ve donated to
• Generate donation items from partner businesses
• Build exciting, comprehensive packages
• Pick the right time to participate
• Say yes to others, so they say yes to you
• Don’t be afraid to ask
• Focus on the impact

Links & Resources:

MINT Online E-courses

Ads from the episode:

Renee John Uniforms
Vrtly Screen Management
Online E-courses

In the first of a three part series, “Aesthetics Over the Years,” we’re exploring how the industry has evolved—from emerging preventative health trends to the game-changing technologies redefining treatments. Kathy will discuss navigating economic downturns, lessons learned from experience, and what the future holds for aesthetics. Let’s dive in!

In today's discussion:

• Lessons from experience
• Emergence of preventative health
• Navigating economic downturns
• Outdated vs. game-changing technology
• Future trends in aesthetics
• Industry-shifting devices and services
• Key lessons learned

Links & Resources:

MINT Online E-courses
Episode #57 - The New Menopause with Dr. Mary Claire Haver

Ads from the episode:
Vrtly Screen Management
Tuesday Training
Online E-courses

Today, we’re diving into external marketing with AesthetiCare’s External Marketing expert, Laurie Morrissey. Building brand recognition and growing your medspa through community connections develops a channel for new leads to find your business. We cover collaborating with like-minded businesses, hosting impactful events, leveraging social media, and using AI to streamline marketing. Plus, Laurie shares why starting small—just one event a month—can create big momentum for your business.

In today's discussion:

• Building brand recognition within your local community
• Connecting with other businesses for collaboration
• Finding like-minded businesses that align with your goals
• Hosting small, impactful events
• Organizing give-back events to engage your community
• Defining the goal of each event for maximum success
• Customizing events to fit your brand and audience
• Starting small: One event a month to build momentum
• Social media strategies that are working today
• Using AI to streamline marketing and operations

Links & Resources:

LM Connect
MINT Online E-courses
Events E-course
Virtual Training
Marketing E-course

Ads from the episode:
Vrtly Screen Management
Tuesday Training
Clinics To Watch Nomination Form
Online E-courses
The Front Desk for Managers

Understanding your numbers is the key to running a successful and profitable medspa. In this episode, Matt and Kathy break down the essential reports every owner and provider should track—from gross revenue and ROI by service type to service-to-product ratios and provider performance. 

They share how to support and train your team, when it’s time to make tough staffing decisions, and the importance of monthly meetings to review key metrics. Plus, we’ll dive into the reports AesthetiCare runs, how to pull the right data, and how to set realistic goals for new clinics. Whether you're a seasoned owner or just starting out, these insights will help you make data-driven decisions that drive growth.

In today's discussion:

• Essential Numbers for Owners:
  • Net revenue
  • Revenue generated per hour worked
  • Return on investment (ROI) by service type
• Key Metrics for Providers:
  • Service-to-product ratio
  • Revenue generated by services
• Managing & Supporting Providers:
  • Encouraging collaboration and training among providers
  • Knowing when to let go of underperforming providers
• Using Reports to Drive Success:
  • Running and analyzing key reports (including AesthetiCare’s approach)
  • How to effectively pull and interpret reports
  • Monthly meetings: Reviewing numbers and setting goals
• Setting Goals for New Clinics:
  • Establishing benchmarks for financial and operational success

Links from the episode:
AesthetiCare Membership
MINT Online E-courses
Vrtly Screen Management
Tuesday Trainings
NOMINATE A CLINIC

Welcome back to the podcast, and happy Valentine’s Day! Whether you love this holiday or just tolerate it for the chocolate, today’s episode is all about appreciation. I’m sharing 10 things I’m loving this Valentine’s Day—from game-changing skincare treatments to everyday essentials that make life easier (and yes, a special shoutout to Matt for keeping things running smoothly). So grab a coffee, get cozy, and let’s dive into my current favorites!

Links from the Episode: 

• Business Virtual Immersion Seminar - March 13
• Sculptra E-course 
• Ramp Credit Card Management
• Ripley Rader pants
• Supplements - Book a Virtual Training Call with AC Wellness
• Episode #57 - A Night with Dr. Mary Claire Haver
• ChatGPT
• MOXI Bright (BBL + MOXI) 
• Hormone Replacement Therapy (HRT) - Book a Virtual Training Call with AC Wellness

The season finale of the podcast is bringing you the recording from our Night with Dr. Mary Claire Haver.  Dr. Haver is a board-certified Obstetrics and Gynecology specialist, a Certified Menopause Practitioner from The Menopause Society, a Certified Culinary Medicine Specialist, and a passionate entrepreneur and best-selling author with a focus on women's health.

In this episode she discusses the importance of addressing menopause openly and with a comprehensive approach.  She highlights the lack of specialized training in menopause how women are taking control of the aging process. From personalized health plans, nutrition, and the significance of hormone therapy, Dr. Haver shares the experience of the NEW menopause. 

In today's discussion:

• Dr. Haver's experience with women's health
• Lack of menopause training
• Patient experiences with menopause
• Visceral fat & detection
• Patient assessment & HRT
• GLP-1 Medications
• Protein, Muscle & Bone Health
• The truth about menopause
• HRT Risks
• The impacts of a quality diet
• Women's health funding

Links from the episode:
The New Menopause by Dr. Mary Claire Haver
Vrtly Screen Management
Tuesday Training
Clinics To Watch Nomination Form
Online E-courses
AesthetiCare Medspa
Rainy Day Books

Onboarding is an essential—and often overlooked—part of running a business. If a team member's training is less than exceptional, they begin their role at a disadvantage. To avoid this, Kathy is sharing the onboarding process we use at AesthetiCare. From front desk to our most seasoned nurses, here's the process of how they excelled to greatness in their respective roles. 

In today's discussion:

• Share the core values of your practice
• Getting everyone involved in marketing
• Touch base after 90 days
• Specialized onboarding by role
• The front Desk onboarding process
• Cheat sheets for your front desk
• The front desk manual
• Answering the phone 
• Reviewing phone call recordings
• Aesthetician onboarding process
• Utilizing the MINT e-courses

Links from the episode:
Vrtly Screen Management
Tuesday Training
Clinics To Watch Nomination Form
Online E-courses
The Front Desk for Managers

In today's episode, Matt and Kathy Taranto are giving you an inside look at our promotional—and events—calendar for the 2024 season. Our hope is these inspire you to create your own enticing specials for your own clinic. The two also stress the importance of making the holidays fun for your team. 

In today's discussion:

• Halloween Trick or Treat Me Special
• Leveraging your vendors & suppliers
• Prioritizing value add promotions
• Black Friday and Cyber Monday
• 12 Days of Christmas deal
• Fun staff events
• Holiday awards party
• Adopting families at the holidays
• Continuing your small events through the season
• The Business Virtual Immersion Course
• December Virtual BBL + HERO = HEROic Immersion
• Quarterly team bonding events

Links from the episode:
Business Virtual Immersion Seminar
December Virtual Immersion Seminar (BBL+HERO+HEROic)
Vrtly Screen Management
Tuesday Training
Clinics To Watch Nomination Form
Online E-courses

Matt Taranto is back to discuss one of AesthetiCare's newest initiatives: memberships. In this episode, Matt shares how his views on memberships have evolved over the years, leading to the creation of a tailored program for his practice. Kathy breaks down key components of building a successful membership, including discounts, target markets, and pricing. Whether you're a new clinic or looking to launch a membership program, this episode is packed with valuable insights just for you!

In today's discussion:

• Faults in confusing memberships
• Memberships that make business sense
• Mentality of exclusivity and membership
• Benefits of memberships
• The AesthetiCare membership
• Target markets for memberships
• Building a loyal client base
• Software to manage memberships
• Membership pricing

Links from the episode:
AesthetiCare Membership
MINT Online E-courses
Vrtly Screen Management
Tuesday Trainings
The Perfect Consultation
NOMINATE A CLINIC

Dr. Molly Burns Austin is back for an episode with her own father and our guest host, Dr. Jay Burns. Dr. Austin will answer questions submitted by our listeners from her last appearance on the Making A (Multi) Million Dollar Medspa Podcast. The two talk aesthetics, dermatology, their relationship, and balancing a career in medicine with family. Don't miss this one!

In today's discussion:

• Things that have changed in the clinic
• Combination therapies
• Pre and post treatment protocols
• PIH treatment and prevention protocol
• The 7/47 Study
• Keeping patients in your practice
• Utilizing low dose Accutane
• The father/daughter relationship in medicine
• Managing work and family
• What's next for Dr. Austin
  
  

Resources from this episode:
Renato Saltz Book (7-47 Study)
Dr. Austin's First Podcast Episode
PIH treatment and prevention protocol
Microneedling RF with Genius E-course
Sofwave Training
Essentialism Book

Links from the episode:
Vrtly Screen Management
Online E-courses
MINT Certificates

Dr. Burns returns with another insightful series. In today’s episode, he’s joined by esteemed guest Vojin Kos, entrepreneur and CEO of Vrtly. A long-time friend of Dr. Burns, Vojin brings a unique perspective as a supporting role in the aesthetics industry. In this episode, he shares his journey of creating innovative solutions to help aesthetic practices streamline their daily operations and scale their businesses. Tune in for a fascinating conversation on the intersection of technology, entrepreneurship, and the ever-evolving world of aesthetics.

In today's discussion:

• Tech for the aesthetics industry
• Focusing on the big problems
• Taking the risk to start your own business
• Cruciality of retention rates
• Membership models
• The value of an add on vs a discount
• The must-haves of a business plan
• Growing up on northern Vancouver Island
• Vrtly Screen Management
• Success of digital marketing
• Streamlining & ease for clients
• Advertisements that actually work

This episode is Ad free thanks to Vrtly! Sign up at the link below. 

Links from the episode:
Vrtly Screen Management
Episode #31 - Meet Dr. Molly Austin
Cosmetic Physician Partners

We are so excited to bring you inside our End of Summer Party! On Sept. 26th, the AesthetiCare team hosted its annual party for our clients, prospective clients and our greater Kansas City community. This party is highly anticipated as our largest sale of the year coupled with a celebration of our loyal clients and vendors. 

During the week of last year’s party, the team generated over $3.2M with clients putting money on their accounts and purchasing discounted retail products. If you’re interested in doing something similar for your own practice, Kathy is sharing everything from our layout to the theme to the ways we engage clients while they are in our clinic. To see the event for yourself, watch the live podcast recording on YouTube.

In today's discussion:

• What our annual event is
• Educational sessions
• Engaging clients when they’re there
• Promotions and Giveaways
• Working with local businesses
• Charity involvement at your event
• Training and live demos
• Tour of our space at the event

Clinics To Watch:
MINT's Clinics To Watch program aims to highlight the pioneers of greatness within the aesthetics industry. Whether it's an entire clinic, single provider, treatment device, or brand rep, we want to put the spotlight on those doing awesome things. 

If you have someone in mind, nominate them here. 

Links from the episode:

Events: Big, Small, & Virtual

AesthetiCare 411

Charity Podcast
MINT Online E-courses
Vrtly Screen Management
Tuesday Trainings

NOMINATE A CLINIC

Today’s episode talks you through basics of one of our favorite technologies: Microneedling with Radiofrequency. From the technology function to the ideal devices for combination therapy, she’ll give you the insight we’ve gathered over time with our own clinic, AesthetiCare Medspa. If you’re considering adding this technology to your practice or simply curious about the capabilities, this is the episode for you. 

In today's discussion:

• How MNRF works
• How AesthetiCare uses MNRF
• Conditions to treat
• Combination therapy
• Pricing for stacking treatments
• Post care
• What are the contraindications

Microneedling RF Course
New content going live on Thursday, September, 26

Our LIVE Podcast

Thursday, September 26 @ 4:30PM Central on Instagram Live

Join us to go behind the scenes of AesthetiCare’s biggest event of the year: The End of Summer Party! See the real time event that generated $3.2M in just one week! 

Links from the episode:
MINT Online E-courses
Vrtly Screen Management
Tuesday Trainings
Virtual Training
Hands-On Training
The Perfect Consultation
NOMINATE A CLINIC

Golf’s—and the Chiefs'—biggest fan, Matt Taranto joins to chat about his game on the course… Kind of. Dive into the world of golf and how you can leverage its events to market your aesthetics business! Matt shares the way AesthetiCare has excelled at sponsoring club golf tournaments, especially female member guest events, to elevate your brand's visibility with an exceptional return. They discuss the power of offering strategic giveaways to gather contacts and turn first-time visitors into loyal clients. Plus, learn the secrets behind choosing the RIGHT giveaway and why post-sponsorship follow-up is key to measuring success. Ready to tee up your marketing game? This episode has you covered!

In today's discussion:

• Utilizing golf tournaments to market your aesthetics business
• Offering the Trans4mation Facial (FREE consultation included)
• Gathering contact information through strategic giveaways
• Value of the first visit and a comprehensive consultation
• Assessing the cost and return on tournament sponsorships
• Choosing the right giveaway to generate interest
• The importance of post-sponsorship follow-up
• Measuring the success of sponsorship efforts

Our LIVE Podcast

Thursday, September 26 @ 4:30PM Central on Instagram Live

Join us to go behind the scenes of AesthetiCare’s biggest event of the year: The End of Summer Party! See the real time event that generated $3.2M in just one week! 

Links from the episode:
MINT Online E-courses
Vrtly Screen Management
Tuesday Trainings
The Perfect Consultation
NOMINATE A CLINIC

Brittany Wilson, owner of Rae Aesthetic, shares her journey from nursing to aesthetics and starting her own med spa. Kathy and Brittany discuss the importance of education, networking, and simplified sales strategies in the med spa industry. Brittany shares her amazing tips for creating a successful social media presence. You won’t want to miss this one. 

In today's discussion:

• Journey to aesthetics
• Using education as sales strategy
• Social media
• Membership Programs
• Patreon for training
• Business & Staff Management
• Creating content that works
• Maintaining a work-life balance
• Collaborations

Clinics To Watch:
MINT's Clinics To Watch program aims to highlight the pioneers of greatness within the aesthetics industry. Whether it's an entire clinic, single provider, treatment device, or brand rep, we want to put the spotlight on those doing awesome things. 

If you have someone in mind, nominate them here. 

Links from the episode:
Brittany Wilson Instagram
Rae Aesthetic Instagram
Brittany Patreon
Vrtly Screen Management
Online E-courses
Tuesday Training

NOMINATE A CLINIC

In this episode, Kathy shares her journey as a mother and entrepreneur in the dynamic field of aesthetics. Discussing the challenges and successes she has experienced while balancing her personal and professional life, she emphasizes the importance of personal growth, clarity, and redefining success beyond traditional metrics. Kathy chats about the impact of building a motivated team and recognizing the fluidity of balance, offering practical strategies to help listeners lead with purpose and grow authentically in their careers and lives. Tune in for valuable tools and inspiration to navigate your own journey in aesthetics.

In today's discussion:

• Giving yourself grace
• Finding balance in the moment
• Determining your purpose
• Taking the first step
• Impacts of failures and wins 
• Building a team personally and professionally
• Prioritize what matters most and leave the rest
• Caring for yourself to show up better
• Small changes for big impacts in your life

Clinics To Watch:
MINT's Clinics To Watch program aims to highlight the pioneers of greatness within the aesthetics industry. Whether it's an entire clinic, single provider, treatment device, or brand rep, we want to put the spotlight on those doing awesome things. 

If you have someone in mind, nominate them here. 

Links from the episode:
MINT Online E-courses
Vrtly Screen Management
Tuesday Trainings

NOMINATE A CLINIC

Dive into this episode with AesthetiCare Nurse Practitioner, Blake Bryant as he gives you the scoop on the Social Psychology lesson within MINT’s Online E-courses. Kat and Blake discuss the importance of consultations, impacts of social psychology, and how providers can leverage these concepts in aesthetics. Bake also shares the background of AesthetiCare’s new Revive and Thrive Hair Restoration Program. The conversation further delves how the team onboarded the program and what’s coming in the future.

In today's discussion:

• The Consultation & Social Psychology
• Client relationships
• Handling clients & recognizing red flags
• AesthetiCare's Hair restoration program
• Implementing a hair growth program in your clinic
• Ways to approach and discuss hair restoration
  
  

Clinics To Watch:
MINT's Clinics To Watch program aims to highlight the pioneers of greatness within the aesthetics industry. Whether it's an entire clinic, single provider, treatment device, or brand rep, we want to put the spotlight on those doing awesome things. 

If you have someone in mind, nominate them here. 

Links from the episode:
Social Psychology lesson
Charting & Documentation E-course (COMING SOON)
Hair Restoration at AesthetiCare
Clinics To Watch
MINT Online E-courses
Tuesday Trainings

NOMINATE A CLINIC

Great ready for Season 6 of the Making A (Multi) Million Dollar Medspa Podcast!

Don't forget, we will be releasing content every Monday instead of Wednesday. So mark your calendars because it all kicks off on Monday, August 26. See you soon!

Get the answers to all your injectables questions! Our nurse and injectable expert, Noreen, shares her takes on the questions you submitted. Have more questions? Feel free to contact us at info@mintaesthetics.com.

Questions: 

• Filler or neurotoxin?
• What determines which type/size of needle you use?
• What do you think of SkinVive?
• If you were a new provider, what zones would recommend learning first?
• How do you tell someone they don’t need more filler?
• How can I improve my treatments and technique? 
• How do you decide which brand/type of neurotoxin to use on a client?
• When should I do filler: before or after lasers?
• What are your thoughts on the studies coming out showing that filler is lasting much longer than previously thought?
• Does skincare really affect the results of injectables?
• How do you stay up to date on new products?
• What tips do you have for an aesthetician looking to support the injectors in my clinic?
• When do you talk about cost of the treatment with the client?
• Do you prefer treating older or younger clients?
• What is your protocol when complications arise?

Nominate Clinics To Watch/Providers To Watch
Register for Virtual Immersion

We are back with a clinical episode on one of the industry’s most popular treatments: HALO Fractional Laser. As one of Sciton’s staple devices, this treatment has revolutionized how providers treat texture, sun damage, and other conditions of the skin. In this episode, Kathy shares her wisdom on HALO from onboarding the treatment into your clinic to combining technologies for the best possible results. Don’t miss the exceptional information shared in this one!

In today's discussion:

• Revenue performance
• HALO Bright and why it’s the best
• Understanding treatment levels
• What you do in the room determines downtime, determines results
• Use 1 price when launching HALO
• Process of HALO 
• Numbing protocol
• Utilizing the Zimmer
• Benefits of combining BBL + HALO
• Proper measurements
• Adjust settings in different zones
• Post care
• Stacking technologies for best results

Clinics To Watch:
CONGRATULATIONS, ASHLEY SLATER!

• Read their Clinics To Watch article
• Visit The Lifestyle Center's Website
• Follow Ashley on Instagram
• Follow The Lifestyle Center on Instagram

If you know a clinic or provider doing amazing things, nominate them here.

Links from the episode:
HALO Training
BBL Training
Moxi Training
Sculptra Training
Velez Masks

NOMINATE A CLINIC

Ad links:
Clinics To Watch
MINT Online E-courses
Virtual Immersion

Don't forget to enter for your chance to win:

• 1 year of Online E-courses
• 1 day of In-Person Training
• 6 hours of Virtual Training calls
• 3 Virtual Immersion Seminar events

The best part? It's all of those awesome prizes FOR YOUR WHOLE TEAM! Don't miss this. Enter to win here. 

Giveaway closes at 11:59PM Central Time on Sunday, May 12, 2024. 

In this quick episode, Kathy shares some of the ways AesthetiCare continues to thrive as laser season dwindles away. From events to training, she shares examples (and numbers) so you can see the impacts in practice.

Events:
Sweat 4k Giveaway
$4k package giveaway with local gym and DJ
Prize package consisted of Miradry treatment, 6 month gym membership, and a 2 hour DJ set
The DJ received the Miradry treatment and posted about the process, the gym posted about the event they were hosting. 

863 people entered the giveaway—over 200 were totally new to AesthetiCare!

Resources: Events: Big, Small, & Virtual E-course, Episode #20 - Leveraging Low-Cost Strategies to Build B2B Relationships

Promotions:
Filler special in July and August of 2023
During the special all Galderma filler was BOGO (existing clients got 50% a syringe, new clients got a free syringe)
Galderma agreed to donate all free syringes for new clients

$161K were generated between two locations with the special

Resources: Marketing E-course, Dermal Fillers E-course, Episode #34 - The Business of Injectables with Matt Taranto & Noreen Bollinger

Leverage Your Team:
Consultation deal for existing clients
30-minute follow up consultation with Visia for photo imaging
Compare original photos, progress photos, and current photos to let the client see their progress
Deal: Any single treatment booked at the consult for July or August was 20% off (AC’s largest discount)

Received 110 treatment bookings from the consults (Ward Parkway: 65 bookings, Liberty: 45 bookings)

Resources: The Perfect Consultation E-course, Events: Big, Small & Virtual E-course

Training: 
Take advantage of slow times to pull your team into training. 
Ask what they want to learn or need support with. 
Work on new devices/technology in preparation for the next laser season

Resources: Online E-courses, In-Person Training, Virtual Training, Group Training

NOMINATE A CLINIC

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