In this episode, Kathy Taranto sits down with Karen Cobb, Marketing Director at AesthetiCare Medspa, to discuss the planning, strategy, and execution behind one of the most successful events in the aesthetics industry—the End of Summer Party/Annual Open House.

Karen shares how this event has grown from small beginnings into a massive annual celebration, generating $3.7 million in revenue and 400+ new leads this year alone. From marketing and logistics to teamwork and follow-up, she walks through how the AesthetiCare team turns one week into a record-breaking success.

Talking Points

• The story behind AesthetiCare’s End of Summer Party
• What it takes to plan a large-scale event
• Marketing strategies that drive attendance and sales
• How the team prepares for success
• Post-event follow-up and lessons learned

Resources Mentioned

• AesthetiCare Medspa 
• MINT Aesthetics
• Cosmetic Physician Partners (CPP) 

Ad Links & Mentions

• Online E-courses
• Events: Big, Small & Virtual E-course
• Superstar Staffing E-course
• Tuesday Training
• Renee John Uniforms

Interested in sponsoring the Making A (Multi) Million Dollar Medspa Podcast? We are opening up our sponsorship opportunities to select companies for the 2026 seasons. To inquire and learn more, email us at tori@mintaesthetics.com.

In this episode, Kathy sits down with Robyn Jennett of Coachlight in Des Moines, Iowa to explore how intentional client care and clear communication create lasting results. From first consultations to long-term maintenance, she shares the strategies that drive client trust, treatment success, and steady growth within the practice—all while generating outstanding retail sales.

Talking Points:

• Featured treatments & services
• Sofwave as a standout treatment
• Introducing a new retail line
• Revision CMT for post-procedure care
• Setting intentional goals
• What drives Robyn’s success
• Aligning first product recs with skin goals
• Scheduling corrective check-ins
• Introducing retail during the consultation
• Managing client expectations
• Outlining requirements from the start
• Designing the maintenance phase
• Rebooking before the client leaves
• Focusing on providing genuine support

Resources:

Coachlight

Sofwave E-course

Retail Sales Online Training

Ad Links:

Online E-courses

Podcast Feedback

When you're looking to grow your clinic, there are two ways to make it happen: hire a new provider or offer a new technology/service. With limitations of space and payroll, a hire may not be the best option. In this episode, we share our best practices for onboarding new services to get the best return sooner!

Talking Points:

• AesthetiCare and our focus on results-driven treatments
• Grow through great team members and smart service additions
• Add devices that create new revenue, not compete with existing services
• Attend industry meetings and conferences
• Talk to reps and providers to learn about new tech
• Contact clinics already using the device for honest feedback
• Book demos when the full team can attend
• Create a clear pitch to get team buy-in
• Include marketing team in demos and early planning
• Train providers thoroughly with hands-on sessions
• Build a plan to collect quality before & after photos
• Keep website and messaging condition-focused (e.g., acne, skin laxity)
• Set internal contests and team goals for new services
• Celebrate early wins to build momentum
• Host virtual events to promote and educate clients on new treatments

Resources:

AesthetiCare Medspa

Incredible Marketing

AIG Virtual Events

Ad Links:

Online E-courses

Tuesday Training

In this episode, Kathy sits down with AesthetiCare injector Blake Bryant to walk through a full, customized injectable journey. They discuss the consultation process, creating a customized treatment plan, and the services that followed. Blake shares how he addressed client concerns, structured post-treatment follow-up, and built an annual plan designed for long-term results.

We recommend watching this episode on YouTube to see the amazing Before & After results achieved by Blake. 

Discussion Topics:

• Cadaver training for injectables
• Training in your injectable journey
• Client treatment plan
• Client concerns
• Post treatment follow up
• Services after initial treatment
• Front desk consultation booking incentives
• Annual treatment plans
• Customizing plans for the individual

Episode Sponsors:

• AesthetiCare Medspa
• Renee John Uniforms
• Vrtly Screen Management

Interested in learning about AesthetiCare's consultation structure? We offer training through our Online E-courses, Virtual Training, and In-Person Consulting. Book training with MINT. 

In this episode, we're breaking down the most common mistakes providers make when it comes to laser and energy-based treatments—and more importantly, how to avoid them.

From over-relying on energy levels to skipping test spots, Kathy dives into the nuances of treatment planning and patient safety. She discusses why higher energy doesn’t always mean better results, how to select the right technique on purpose, and what it really means to understand your settings—not just individually, but in how they interact.

In today's discussion:

• Using higher energy for better results
• Correct candidates for specific settings
• Balancing protection and shielding with cooling
• Understanding how settings interact
• Skipping test spots
• When in doubt, slow down
• Overlap: overtreating vs. undertreating
• Understanding different techniques and when to use them
• Choosing a technique on purpose
• Assuming more passes = better results
• Assuming sun exposure means no treatments
• Not adjusting settings across multiple treatments
• Not understanding skincare's role in treatment outcomes

Links & Resources:
MINT Online E-courses
AesthetiCare Medspa

Ads from the episode:
Renee John Uniforms
Vrtly Screen Management
Online E-courses

In this episode, we sit down with Judy Ribbey, RN, CLT, the first hired nurse at AesthetiCare Medspa in Kansas City, to explore her journey through the evolving world of aesthetics. From the early days of injection protocols to mentoring fellow providers and navigating industry challenges, Judy shares invaluable insights and advice for aspiring aesthetic nurses.

In today's discussion:

• Evolving injection protocols
• Her start in the industry
• Breaking into aesthetics back then
• Navigating tough clients
• Building confidence and skill
• Lifting up fellow providers and women
• Favorite treatments over time
• Managing complications
• Memorable moments in aesthetics
• Tips for new nurses
• Battling burnout

Links & Resources:
MINT Online E-courses
AesthetiCare Medspa

Ads from the episode:

Renee John Uniforms
Vrtly Screen Management
Online E-courses

In this episode, Matt Taranto reflects on nearly three decades in the aesthetics industry—sharing insights, lessons, and a little nostalgia. From the treatments that defined the '90s to the game-changing devices and skincare approaches we rely on today, Matt walks us through what’s changed, what’s stayed the same, and what he’s most excited for in the future of aesthetics.

In today's discussion:

• Popular aesthetic treatments in the 1990s
• How technology and devices have evolved over the decades
• The growing role of skincare in today’s clinics
• Industry favorites and trends we loved “back in the day”
• Innovations and advancements we’re excited about moving forward

Links & Resources:
MINT Online E-courses
AesthetiCare Medspa

Ads from the episode:

Renee John Uniforms
Vrtly Screen Management
Online E-courses

Today’s episode is a special follow-up to our March Madness Before & After Bracket—where followers voted for the most impressive transformation from a pool of incredible results provided by our contest sponsor, AesthetiCare Medspa. The winning result? A total game-changer.

Kathy sits down with the provider behind the top treatment, Sammy Williams, to uncover exactly how she achieved such a standout outcome. From the client’s initial skin concerns to age-related changes and the VISIA consultation that helped shape the plan, we’re diving deep into every step of the process.

Whether you're a provider looking to up your treatment game or a client curious about what it takes to get real results—this episode is packed with gems.

In today's discussion:

• Client concerns and skin condition
• Age-related skin changes in women
• VISIA consultation insights
• Prepping the skin with medical-grade skincare
• Skin prep and brightening recommendations
• Treatment reveal and timeline
• Treatment settings and technique discussion
• Energy delivery and overlap considerations
• Post-care protocols
• Long-term plan and next steps for the client

Links & Resources:
MINT Online E-courses
The Perfect Consultation
Alastin Aluminate A-Luminate Brightening Serum
Avène Thermal Spring Water
Intense Hydration Face Mask
CLn® Facial Cleanser
Revision CMT Post-Procedure Cream
AesthetiCare Medspa

Ads from the episode:

Renee John Uniforms
Vrtly Screen Management
Online E-courses

In the first of a three part series, “Aesthetics Over the Years,” we’re exploring how the industry has evolved—from emerging preventative health trends to the game-changing technologies redefining treatments. Kathy will discuss navigating economic downturns, lessons learned from experience, and what the future holds for aesthetics. Let’s dive in!

In today's discussion:

• Recruit help
• Round up or add a donation at checkout 
• Invite the charity to attend events
• Dedicate tips from bar/performance
• Match donations on patient accounts
• Give access to physical item donations
• Choose an organization that fuels your passion
• Reach out to those you’ve donated to
• Generate donation items from partner businesses
• Build exciting, comprehensive packages
• Pick the right time to participate
• Say yes to others, so they say yes to you
• Don’t be afraid to ask
• Focus on the impact

Links & Resources:

MINT Online E-courses

Ads from the episode:

Renee John Uniforms
Vrtly Screen Management
Online E-courses

In the first of a three part series, “Aesthetics Over the Years,” we’re exploring how the industry has evolved—from emerging preventative health trends to the game-changing technologies redefining treatments. Kathy will discuss navigating economic downturns, lessons learned from experience, and what the future holds for aesthetics. Let’s dive in!

In today's discussion:

• Lessons from experience
• Emergence of preventative health
• Navigating economic downturns
• Outdated vs. game-changing technology
• Future trends in aesthetics
• Industry-shifting devices and services
• Key lessons learned

Links & Resources:

MINT Online E-courses
Episode #57 - The New Menopause with Dr. Mary Claire Haver

Ads from the episode:
Vrtly Screen Management
Tuesday Training
Online E-courses

Today, we’re diving into external marketing with AesthetiCare’s External Marketing expert, Laurie Morrissey. Building brand recognition and growing your medspa through community connections develops a channel for new leads to find your business. We cover collaborating with like-minded businesses, hosting impactful events, leveraging social media, and using AI to streamline marketing. Plus, Laurie shares why starting small—just one event a month—can create big momentum for your business.

In today's discussion:

• Building brand recognition within your local community
• Connecting with other businesses for collaboration
• Finding like-minded businesses that align with your goals
• Hosting small, impactful events
• Organizing give-back events to engage your community
• Defining the goal of each event for maximum success
• Customizing events to fit your brand and audience
• Starting small: One event a month to build momentum
• Social media strategies that are working today
• Using AI to streamline marketing and operations

Links & Resources:

LM Connect
MINT Online E-courses
Events E-course
Virtual Training
Marketing E-course

Ads from the episode:
Vrtly Screen Management
Tuesday Training
Clinics To Watch Nomination Form
Online E-courses
The Front Desk for Managers

Understanding your numbers is the key to running a successful and profitable medspa. In this episode, Matt and Kathy break down the essential reports every owner and provider should track—from gross revenue and ROI by service type to service-to-product ratios and provider performance. 

They share how to support and train your team, when it’s time to make tough staffing decisions, and the importance of monthly meetings to review key metrics. Plus, we’ll dive into the reports AesthetiCare runs, how to pull the right data, and how to set realistic goals for new clinics. Whether you're a seasoned owner or just starting out, these insights will help you make data-driven decisions that drive growth.

In today's discussion:

• Essential Numbers for Owners:
  • Net revenue
  • Revenue generated per hour worked
  • Return on investment (ROI) by service type
• Key Metrics for Providers:
  • Service-to-product ratio
  • Revenue generated by services
• Managing & Supporting Providers:
  • Encouraging collaboration and training among providers
  • Knowing when to let go of underperforming providers
• Using Reports to Drive Success:
  • Running and analyzing key reports (including AesthetiCare’s approach)
  • How to effectively pull and interpret reports
  • Monthly meetings: Reviewing numbers and setting goals
• Setting Goals for New Clinics:
  • Establishing benchmarks for financial and operational success

Links from the episode:
AesthetiCare Membership
MINT Online E-courses
Vrtly Screen Management
Tuesday Trainings
NOMINATE A CLINIC

Welcome back to the podcast, and happy Valentine’s Day! Whether you love this holiday or just tolerate it for the chocolate, today’s episode is all about appreciation. I’m sharing 10 things I’m loving this Valentine’s Day—from game-changing skincare treatments to everyday essentials that make life easier (and yes, a special shoutout to Matt for keeping things running smoothly). So grab a coffee, get cozy, and let’s dive into my current favorites!

Links from the Episode: 

• Business Virtual Immersion Seminar - March 13
• Sculptra E-course 
• Ramp Credit Card Management
• Ripley Rader pants
• Supplements - Book a Virtual Training Call with AC Wellness
• Episode #57 - A Night with Dr. Mary Claire Haver
• ChatGPT
• MOXI Bright (BBL + MOXI) 
• Hormone Replacement Therapy (HRT) - Book a Virtual Training Call with AC Wellness

The season finale of the podcast is bringing you the recording from our Night with Dr. Mary Claire Haver.  Dr. Haver is a board-certified Obstetrics and Gynecology specialist, a Certified Menopause Practitioner from The Menopause Society, a Certified Culinary Medicine Specialist, and a passionate entrepreneur and best-selling author with a focus on women's health.

In this episode she discusses the importance of addressing menopause openly and with a comprehensive approach.  She highlights the lack of specialized training in menopause how women are taking control of the aging process. From personalized health plans, nutrition, and the significance of hormone therapy, Dr. Haver shares the experience of the NEW menopause. 

In today's discussion:

• Dr. Haver's experience with women's health
• Lack of menopause training
• Patient experiences with menopause
• Visceral fat & detection
• Patient assessment & HRT
• GLP-1 Medications
• Protein, Muscle & Bone Health
• The truth about menopause
• HRT Risks
• The impacts of a quality diet
• Women's health funding

Links from the episode:
The New Menopause by Dr. Mary Claire Haver
Vrtly Screen Management
Tuesday Training
Clinics To Watch Nomination Form
Online E-courses
AesthetiCare Medspa
Rainy Day Books

Onboarding is an essential—and often overlooked—part of running a business. If a team member's training is less than exceptional, they begin their role at a disadvantage. To avoid this, Kathy is sharing the onboarding process we use at AesthetiCare. From front desk to our most seasoned nurses, here's the process of how they excelled to greatness in their respective roles. 

In today's discussion:

• Share the core values of your practice
• Getting everyone involved in marketing
• Touch base after 90 days
• Specialized onboarding by role
• The front Desk onboarding process
• Cheat sheets for your front desk
• The front desk manual
• Answering the phone 
• Reviewing phone call recordings
• Aesthetician onboarding process
• Utilizing the MINT e-courses

Links from the episode:
Vrtly Screen Management
Tuesday Training
Clinics To Watch Nomination Form
Online E-courses
The Front Desk for Managers

In today's episode, Matt and Kathy Taranto are giving you an inside look at our promotional—and events—calendar for the 2024 season. Our hope is these inspire you to create your own enticing specials for your own clinic. The two also stress the importance of making the holidays fun for your team. 

In today's discussion:

• Halloween Trick or Treat Me Special
• Leveraging your vendors & suppliers
• Prioritizing value add promotions
• Black Friday and Cyber Monday
• 12 Days of Christmas deal
• Fun staff events
• Holiday awards party
• Adopting families at the holidays
• Continuing your small events through the season
• The Business Virtual Immersion Course
• December Virtual BBL + HERO = HEROic Immersion
• Quarterly team bonding events

Links from the episode:
Business Virtual Immersion Seminar
December Virtual Immersion Seminar (BBL+HERO+HEROic)
Vrtly Screen Management
Tuesday Training
Clinics To Watch Nomination Form
Online E-courses

Matt Taranto is back to discuss one of AesthetiCare's newest initiatives: memberships. In this episode, Matt shares how his views on memberships have evolved over the years, leading to the creation of a tailored program for his practice. Kathy breaks down key components of building a successful membership, including discounts, target markets, and pricing. Whether you're a new clinic or looking to launch a membership program, this episode is packed with valuable insights just for you!

In today's discussion:

• Faults in confusing memberships
• Memberships that make business sense
• Mentality of exclusivity and membership
• Benefits of memberships
• The AesthetiCare membership
• Target markets for memberships
• Building a loyal client base
• Software to manage memberships
• Membership pricing

Links from the episode:
AesthetiCare Membership
MINT Online E-courses
Vrtly Screen Management
Tuesday Trainings
The Perfect Consultation
NOMINATE A CLINIC

Dr. Molly Burns Austin is back for an episode with her own father and our guest host, Dr. Jay Burns. Dr. Austin will answer questions submitted by our listeners from her last appearance on the Making A (Multi) Million Dollar Medspa Podcast. The two talk aesthetics, dermatology, their relationship, and balancing a career in medicine with family. Don't miss this one!

In today's discussion:

• Things that have changed in the clinic
• Combination therapies
• Pre and post treatment protocols
• PIH treatment and prevention protocol
• The 7/47 Study
• Keeping patients in your practice
• Utilizing low dose Accutane
• The father/daughter relationship in medicine
• Managing work and family
• What's next for Dr. Austin
  
  

Resources from this episode:
Renato Saltz Book (7-47 Study)
Dr. Austin's First Podcast Episode
PIH treatment and prevention protocol
Microneedling RF with Genius E-course
Sofwave Training
Essentialism Book

Links from the episode:
Vrtly Screen Management
Online E-courses
MINT Certificates

Dr. Burns returns with another insightful series. In today’s episode, he’s joined by esteemed guest Vojin Kos, entrepreneur and CEO of Vrtly. A long-time friend of Dr. Burns, Vojin brings a unique perspective as a supporting role in the aesthetics industry. In this episode, he shares his journey of creating innovative solutions to help aesthetic practices streamline their daily operations and scale their businesses. Tune in for a fascinating conversation on the intersection of technology, entrepreneurship, and the ever-evolving world of aesthetics.

In today's discussion:

• Tech for the aesthetics industry
• Focusing on the big problems
• Taking the risk to start your own business
• Cruciality of retention rates
• Membership models
• The value of an add on vs a discount
• The must-haves of a business plan
• Growing up on northern Vancouver Island
• Vrtly Screen Management
• Success of digital marketing
• Streamlining & ease for clients
• Advertisements that actually work

This episode is Ad free thanks to Vrtly! Sign up at the link below. 

Links from the episode:
Vrtly Screen Management
Episode #31 - Meet Dr. Molly Austin
Cosmetic Physician Partners

We are so excited to bring you inside our End of Summer Party! On Sept. 26th, the AesthetiCare team hosted its annual party for our clients, prospective clients and our greater Kansas City community. This party is highly anticipated as our largest sale of the year coupled with a celebration of our loyal clients and vendors. 

During the week of last year’s party, the team generated over $3.2M with clients putting money on their accounts and purchasing discounted retail products. If you’re interested in doing something similar for your own practice, Kathy is sharing everything from our layout to the theme to the ways we engage clients while they are in our clinic. To see the event for yourself, watch the live podcast recording on YouTube.

In today's discussion:

• What our annual event is
• Educational sessions
• Engaging clients when they’re there
• Promotions and Giveaways
• Working with local businesses
• Charity involvement at your event
• Training and live demos
• Tour of our space at the event

Clinics To Watch:
MINT's Clinics To Watch program aims to highlight the pioneers of greatness within the aesthetics industry. Whether it's an entire clinic, single provider, treatment device, or brand rep, we want to put the spotlight on those doing awesome things. 

If you have someone in mind, nominate them here. 

Links from the episode:

Events: Big, Small, & Virtual

AesthetiCare 411

Charity Podcast
MINT Online E-courses
Vrtly Screen Management
Tuesday Trainings

NOMINATE A CLINIC

Today’s episode talks you through basics of one of our favorite technologies: Microneedling with Radiofrequency. From the technology function to the ideal devices for combination therapy, she’ll give you the insight we’ve gathered over time with our own clinic, AesthetiCare Medspa. If you’re considering adding this technology to your practice or simply curious about the capabilities, this is the episode for you. 

In today's discussion:

• How MNRF works
• How AesthetiCare uses MNRF
• Conditions to treat
• Combination therapy
• Pricing for stacking treatments
• Post care
• What are the contraindications

Microneedling RF Course
New content going live on Thursday, September, 26

Our LIVE Podcast

Thursday, September 26 @ 4:30PM Central on Instagram Live

Join us to go behind the scenes of AesthetiCare’s biggest event of the year: The End of Summer Party! See the real time event that generated $3.2M in just one week! 

Links from the episode:
MINT Online E-courses
Vrtly Screen Management
Tuesday Trainings
Virtual Training
Hands-On Training
The Perfect Consultation
NOMINATE A CLINIC

Golf’s—and the Chiefs'—biggest fan, Matt Taranto joins to chat about his game on the course… Kind of. Dive into the world of golf and how you can leverage its events to market your aesthetics business! Matt shares the way AesthetiCare has excelled at sponsoring club golf tournaments, especially female member guest events, to elevate your brand's visibility with an exceptional return. They discuss the power of offering strategic giveaways to gather contacts and turn first-time visitors into loyal clients. Plus, learn the secrets behind choosing the RIGHT giveaway and why post-sponsorship follow-up is key to measuring success. Ready to tee up your marketing game? This episode has you covered!

In today's discussion:

• Utilizing golf tournaments to market your aesthetics business
• Offering the Trans4mation Facial (FREE consultation included)
• Gathering contact information through strategic giveaways
• Value of the first visit and a comprehensive consultation
• Assessing the cost and return on tournament sponsorships
• Choosing the right giveaway to generate interest
• The importance of post-sponsorship follow-up
• Measuring the success of sponsorship efforts

Our LIVE Podcast

Thursday, September 26 @ 4:30PM Central on Instagram Live

Join us to go behind the scenes of AesthetiCare’s biggest event of the year: The End of Summer Party! See the real time event that generated $3.2M in just one week! 

Links from the episode:
MINT Online E-courses
Vrtly Screen Management
Tuesday Trainings
The Perfect Consultation
NOMINATE A CLINIC

Brittany Wilson, owner of Rae Aesthetic, shares her journey from nursing to aesthetics and starting her own med spa. Kathy and Brittany discuss the importance of education, networking, and simplified sales strategies in the med spa industry. Brittany shares her amazing tips for creating a successful social media presence. You won’t want to miss this one. 

In today's discussion:

• Journey to aesthetics
• Using education as sales strategy
• Social media
• Membership Programs
• Patreon for training
• Business & Staff Management
• Creating content that works
• Maintaining a work-life balance
• Collaborations

Clinics To Watch:
MINT's Clinics To Watch program aims to highlight the pioneers of greatness within the aesthetics industry. Whether it's an entire clinic, single provider, treatment device, or brand rep, we want to put the spotlight on those doing awesome things. 

If you have someone in mind, nominate them here. 

Links from the episode:
Brittany Wilson Instagram
Rae Aesthetic Instagram
Brittany Patreon
Vrtly Screen Management
Online E-courses
Tuesday Training

NOMINATE A CLINIC

In this episode, Kathy shares her journey as a mother and entrepreneur in the dynamic field of aesthetics. Discussing the challenges and successes she has experienced while balancing her personal and professional life, she emphasizes the importance of personal growth, clarity, and redefining success beyond traditional metrics. Kathy chats about the impact of building a motivated team and recognizing the fluidity of balance, offering practical strategies to help listeners lead with purpose and grow authentically in their careers and lives. Tune in for valuable tools and inspiration to navigate your own journey in aesthetics.

In today's discussion:

• Giving yourself grace
• Finding balance in the moment
• Determining your purpose
• Taking the first step
• Impacts of failures and wins 
• Building a team personally and professionally
• Prioritize what matters most and leave the rest
• Caring for yourself to show up better
• Small changes for big impacts in your life

Clinics To Watch:
MINT's Clinics To Watch program aims to highlight the pioneers of greatness within the aesthetics industry. Whether it's an entire clinic, single provider, treatment device, or brand rep, we want to put the spotlight on those doing awesome things. 

If you have someone in mind, nominate them here. 

Links from the episode:
MINT Online E-courses
Vrtly Screen Management
Tuesday Trainings

NOMINATE A CLINIC

Dive into this episode with AesthetiCare Nurse Practitioner, Blake Bryant as he gives you the scoop on the Social Psychology lesson within MINT’s Online E-courses. Kat and Blake discuss the importance of consultations, impacts of social psychology, and how providers can leverage these concepts in aesthetics. Bake also shares the background of AesthetiCare’s new Revive and Thrive Hair Restoration Program. The conversation further delves how the team onboarded the program and what’s coming in the future.

In today's discussion:

• The Consultation & Social Psychology
• Client relationships
• Handling clients & recognizing red flags
• AesthetiCare's Hair restoration program
• Implementing a hair growth program in your clinic
• Ways to approach and discuss hair restoration
  
  

Clinics To Watch:
MINT's Clinics To Watch program aims to highlight the pioneers of greatness within the aesthetics industry. Whether it's an entire clinic, single provider, treatment device, or brand rep, we want to put the spotlight on those doing awesome things. 

If you have someone in mind, nominate them here. 

Links from the episode:
Social Psychology lesson
Charting & Documentation E-course (COMING SOON)
Hair Restoration at AesthetiCare
Clinics To Watch
MINT Online E-courses
Tuesday Trainings

NOMINATE A CLINIC