Thanks for being the best community! We wanted you to know first! We'll see you on Instagram very soon...
As providers, we receive a wealth of information from our clients: what works, what doesn't, their concerns, and insecurities. Yet, amidst this flood of information, one crucial element often overlooked is listening. When clients share with us, they reveal their expectations, concerns, insecurities, and trust. So, when a client speaks, ask yourself: Are you listening?
Join host, Kathy Taranto and her amazing guest, Erin Blackwell in this insightful episode centered on hearing clients and building community.
In today's discussion:
- Following the rules (or not)
- Getting people to talk about you and your clinic
- Finding your own value and confidence
- Finding the best tools in your toolbox
- Transitioning to a laser focus as an aesthetician
- Competition in the clinic
- Giving up some treatments to focus on what you want to do
- Treating different clients than your coworkers
- Advice for a young provider
- The importance of listening
- Managing complications
- Knowing expectations and being honest
- Tightening the skin
- Preventing and managing dermatitis
- Reducing anxiety in the client experience
- Stacking treatments vs series of treatments
- Being a mother in aesthetics
- Setting boundaries to preserve your longevity in aesthetics
If you know a clinic or provider doing amazing things, nominate them here.
Links from the episode:
EnlightenU
Erin Blackwell Instagram
BBL E-course
HALO E-course
Laser Hair Removal E-course
Velez Masks
Revision CMT
Sciton
NOMINATE A CLINIC
Ad links:
Clinics To Watch
Virtual Immersion Seminar
Tuesday Trainings
MINT Online E-courses
In this episode, Kathy invites Dr. Amy Carter from AC Wellness. Drawing from her expertise in weight loss, bioidentical hormone therapy, IV therapy, and OB/GYN services, Dr. Carter delves into the symbiotic relationship between her private practice and the wellness and aesthetics industry. She highlights how offering comprehensive medical support for both men and women propels her and her team to assist patients in achieving their optimal lives. Tune in to this enlightening episode focusing on wellness—you won't want to miss it!
In today's discussion:
- Love of patient continuity
- Marriage of OB/GYN, wellness, and aesthetics
- Supporting your private practice clients through wellness
- Trust with OB/GYN
- Treatments safe for mothers postpartum
- Pelvic floor treatment packages
- Understanding results through experience
- Safe and effective weight loss plans
- Importance of thorough medical support and running labs
- Managing side effects of weight loss medications
- Bioidentical hormone replacement therapy
- Important aspects of adding services to your practice
If you know a clinic or provider doing amazing things, nominate them here.
Links from the episode:
AC Wellness
BBL E-course
Moxi E-course
HALO E-course
diVa E-course
Emsella E-course
Aesthetic Training
Cosmetic Physician Partners (CPP)
NOMINATE A CLINIC
Ad links:
Clinics To Watch
Virtual Immersion Seminar
Hands-On/In-Person Training
Tuesday Trainings
MINT Online E-courses
Matt Taranto is back on this episode with Kathy to talk about the impact of being involved in philanthropy around the community. When Matt started AesthetiCare Medspa, Matt knew he wanted to be involved in the community. After 20 years, the impact of charitable participation cannot be overvalued. Matt shares his best tips for contributing while bringing the most value to your clinic. The pair also share their journey and love for being Bigs for Big Brothers Big Sisters of Greater Kansas City. Tune in to see how you can bring your clinic into the community through charitable engagement.
In today's discussion:
- Being visible in your community
- Participating in silent auctions
- Connecting with causes you feel passionate about
- Managing requests for philanthropic participation
- Finding support in virtual training
- Client parties vs Girls Night Out
- Creating an entertaining presentation
- Focusing on conditions treated
- Creating an army of marketers
- Incorporating your team into after-hour events
- The value of participating in community events
Providers To Watch:
CONGRATULATIONS, CHARLOTTE SIMS!
If you know a clinic or provider doing amazing things, nominate them here.
Links from the episode:
Events: Big, Small, & Virtual
AesthetiCare
AesthetiCare: Donations Page
Virtual Training
Big Brothers Big Sisters of Greater Kansas City
The Rose Brooks Foundation
NOMINATE A CLINIC
Ad links:
Clinics To Watch
MINT Online E-courses
Virtual Immersion Seminar
We’re giving you an inside peek at what MINT is all about. Today’s episode comes straight from our Online E-courses in the Expert Exchange course where we connect with leaders in aesthetics and pick their brains. This episode shares the story of our very own Matt Taranto. Interviewed by the renowned Dr. Jay Burns, you’ll get to experts for the price of one!
The pair delve deep into the world of aesthetics and entrepreneurship focusing on the key lessons Matt has learned along the journey of building AesthetiCare Medspa and MINT Aesthetics. He shares marketing tactics that changed his business, the most important aspects of operating an aesthetics practice, and how these ideas have brought him success and fulfillment.
Hear a wealth of wisdom and practical advice from Matt Taranto and Dr. Burns as they share entrepreneurial journeys and the lessons learned along the way. Whether you're a seasoned professional or just starting out in the field, this episode offers invaluable insights into building and growing a successful aesthetics business.
In today's discussion:
- Learn all you can learn from experts
- Doctors as businessmen/women
- Starting AesthetiCare
- Developing a work ethic
- Trial and error and other nontraditional marketing
- The importance of getting in front of clients
- Creating an irresistible offer
- Online e-courses at MINT
- Hiring not for your strengths but your weaknesses
- The value and impact of a clinic manager
Clinics To Watch:
CONGRATULATIONS, CHARLOTTE SIMS OF BLUE SPIRAL MEDSPA!
If you know a clinic or provider doing amazing things, nominate them here.
Links from the episode:
Expert Exchange
Sliding Doors Movie
AesthetiCare 411 Course
Marketing Course
Online E-courses
Resurrect Skin MD
The Customer Comes Second
AesthetiCare Medspa
NOMINATE A CLINIC
Ad links:
Clinics To Watch
MINT Online E-courses
Tuesday Training
Kathy welcomes AesthetiCare team member and aesthetician, Sammy Williams to the podcast. They talk about the challenges and triumphs of navigating aesthetics post-undergrad such as finding your footing as a young provider in the field, focusing on overcoming doubts and instilling confidence while treating older clients. Sammy shares her experiences in creating meaningful connections with clients and how she has forged a path for herself at AesthetiCare to becoming an outstanding provider in the field.
In today's discussion:
- Finding aesthetics post-undergrad
- Using combination treatments for amazing results
- Settings for treating melasma
- Getting before & afters and asking for permission to use
- Treating older clients as a young provider with confidence
- Meaningful connections with clients
- Changing settings when you don’t get ideal results
- The “mommy makeover”
- Preventing swelling in high histamine clients
Links from the episode:
BBL Photo Rejuvenation
HALO Fractional Laser
Moxi Fractional Laser
Microneedling RF
AesthetiCare Medspa
NOMINATE A CLINIC TO WATCH
Ad Links:
MINT Online E-courses
Join Kathy as she dives into the journey of spouses and colleagues Dr. Heather Furnas & Dr. Paco Canales, exploring the evolution of their thriving clinic. From transitions in treatments and location to harnessing the power of technology and AI, this conversation is brimming with insights. Follow along as the former reconstructive surgeons delve into the lessons they learned in the process of building their leading clinic, Allegro Medspa. Discover how they've adapted and grown over the years, from the impacts of their website to maintaining excellence in a dynamic industry.
In today's discussion:
- Experience in reconstructive surgery
- Moving to the west coast and transitioning to aesthetics
- The love story of Heather & Paco
- Shifting from reconstructive surgery to aesthetics
- Creating the client experience through customer service
- Writing an outstanding job description to attract the best candidates
- Improved efficacy & safety of new treatments
- The benefits and practical uses of weight-loss shots
- Importance of marketing and websites
- Getting review without getting uncomfortable
- The Skintuition Podcast
- Understanding the business of your business
- Drawbacks of transactional mindsets in a medspa
- AI and it’s growing impacts
- Maintaining a spousal partnership while working together
Links in this episode:
BBL Photo Rejuvenation
HALO Fractional Laser
Skintuition Podcast
The Business of Plastic Surgery (Publisher or Amazon)
Allegro Medspa
Plastic Surgery Associates
NOMINATE FOR CLINICS TO WATCH
Ad Links:
Clinics to Watch
MINT Online E-courses
Tuesday Training
Virtual Immersion
Management & Marketing Training
Today, we delve into the nuances of treating Fitzpatrick Types IV-VI, navigating the complexities of treating melanin-rich skin. From a basic understanding of Selective Photothermolysis to treatments that are generally safe for higher Fitz types, Kathy covers what you need to know to get those effective treatments while ensuring your client is safe and comfortable. Additionally, we guide you through essential considerations when purchasing devices, emphasizing the importance of seeking feedback from other clinics.
In today's discussion:
- Treating Fitzpatrick Type IV-VI
- Selective Photothermolysis
- Preventing PIH
- Choosing technologies for melanin rich skin
- Determining Fitz accurately
- Cooling to the skin for safer treatments
- Go to treatments for Fitz IV-VI
- Full field vs fractional
- Considerations when purchasing devices
- Getting feedback from other clinics
- Cool the skin post treatment
Clinics To Watch:
CONGRATULATIONS, PURE 111!
If you know a clinic or provider doing amazing things, nominate them here.
Links from the episode:
Velez Masks
AesthetiCare
Moxi Training
HALO Training
Microneedling RF
NOMINATE A CLINIC
Ad links:
Clinics To Watch
MINT Online E-courses
We're thrilled to have a special guest, Dr. Beth Hagberg, sharing her remarkable journey in aesthetics. Dr. Hagberg, from Skin Rejuvenation Clinic, brings a wealth of experience from her transition from family medicine to running a highly successful clinic. She discusses the evolution of popular treatments, navigating industry changes, and her invaluable insights gained over years in the field—she even shares what got her this far! Join us for insights from a leading figure in the world of aesthetics!
In today's discussion:
- Beginning in family medicine
- Starting a clinic
- Treatments that gained popularity
- How the industry has changed
- Onboarding new providers to injectables
- Making recommendations on treatments
- Moving buildings and maintaining business
- Setting up a great clinic layout
- Mishaps in moving
- A personality for aesthetics
- Sliding door moments
- Books for building a business
- Keys for a great team
- Building a great culture & the benefits
- Hormone therapy in the clinic
- Life outside work
Links from the episode:
How To Win Friends and Influence People
BBL Training
Neurotoxins Training
Dermal Filler Training
Advanced Injectables Training
NOMINATE A CLINIC
Ad links:
Clinics To Watch
MINT Online E-courses
Management & Marketing Training
Injectables are booming in aesthetics, presenting major opportunity for professionals in the industry. In this insightful recorded conversation adapted from the opening session of our Virtual Immersion Seminar in October 2023, AesthetiCare Managing Partner, Matt Taranto, chats with the clinic's leading injector, Noreen Bollinger. We wanted to bring you this information to offer an in-depth exploration of strategies to capitalizing on the growing demand for injectables.
Together, Matt and Noreen share insights on achieving optimal results for clients and provide practical tips for expanding your portfolio and fostering business growth. Whether you're an owner, manager, or injector, this podcast episode is a must-listen for those aiming to thrive in the dynamic landscape of aesthetic injectables.
In today's discussion:
• Background in pediatrics
• The demand of neurotoxins vs fillers
• Roadblocks to filler
• Training of injectables & going off label
• Updating your injection technique
• Filling to true correction
• Building your portfolio
• Impact of photography in injectables
• Injectable pricing
• Handling complications
• Combining injectables & lasers
• Manage your own aesthetic
• Developing relationships with reps
Links from the episode:
• Advanced Injectables Group Training
• Book Injectables Training
• Neurotoxin E-course
• Dermal Filler E-course
NOMINATE SOMEONE FOR CLINICS TO WATCH
Ad links:
Management & Marketing Group Training
Clinics to Watch
Virtual Immersion Seminar
MINT Online E-courses
In today's episode, Kathy engages with Dan Schacter, the CEO of Cosmetic Physician Partners (CPP). Dan, with his extensive background in accounting and finance, coupled with a wealth of entrepreneurial experience, shares invaluable insights garnered over the years.
The episode explores the influential figures who shaped Dan's journey and delves into the establishment and purpose of CPP. From advantages of scale to partnership incentives, Dan provides a unique perspective on its role versus private equity. The conversation deepens as they discuss essential questions to ask when considering a clinic sale or private equity involvement. No matter where you're at with your own clinic, this is an exceptional episode to learn more about the industry.
In today's discussion:
• Influential people and mentors
• The path to success
• CPP: what it is, what it's not, and how it supports clinics
• Questions to ask when considering private equity
• True partnership
• Looking out for the interests of your team
• Must have tools for clinics
• Protecting against hacking
Links from this episode:
• Cosmetic Physician Partners
• Rippling
• Sembly
• 1Password
• Nominate Someone for Clinics To Watch
Ad links:
• MINT's Online E-courses
• Virtual Immersion Seminar
WE’RE BACK AND BETTER THAN EVER! Season 5 of the Making A (Multi) Million Dollar Medspa Podcast launches with a solo chat with your host, Kathy Taranto. In this vulnerable episode, Kathy shares her story and how it has influenced her purpose and the path to where she is today. Through taking inventory of your own goals and purpose, Kathy believes you can more effectively look into 2024 with focus and give the people in your life a more joyful, peaceful version of yourself.
Kathy talks about her aesthetics training company, MINT Aesthetics. From its inception to today, she will share where her path converged with husband, Matt Taranto giving birth to the companies you know today: AesthetiCare Medspa and MINT Aesthetics. It’s the perfect kick off for a new season. Welcome back, listeners! We’ve missed you!
In today's discussion:
- Setting your purpose
- Building an ideal culture
- "Aha" moments
- Reframing the negative and shifting your perspective
- Goals for 2024
- History of MINT
- Your MINT team
- Group Training with MINT
Clinics To Watch:
CONGRATULATIONS, COACHLIGHT WEST DES MOINES!
If you know a clinic or provider doing amazing things, nominate them here.
Links from this Episode:
- Atomic Habits by James Clear
- The Customer Comes Second by Hal Rosenbluth and Diane McFerrin Peters
- Date with Destiny event by Tony Robbins
- MINT Aesthetics Group Trainings
Ad Links:
Learn More about Tuesday Trainings for MINT Subscribers
Stay Connected:
Making A (Multi) Million Dollar Medspa Podcast Website
MINT Aesthetics Website
MINT Aesthetics Instagram
Join us for another episode of A Dr. Jay Burns Series on the Making A Multi Million Dollar Medspa Podcast!
On this insightful episode, it's a family affair! We welcome Dr. Molly Austin, an accomplished dermatologist and the daughter of Dr. Jay Burns. Dr. Austin shares her journey into the medical field from her early days in dermatology to her experience in building her own clinic and incorporating aesthetics technology. The two discuss critical pieces of beginning a new practice, navigating new technology opportunities, and what she would change if she did it all again. All the while, listeners get a peek into the dynamic between a father and daughter both pursuing excellence in medicine and aesthetics. Don't miss out on Dr. Austin's incredible episode!
SUBMIT QUESTION FOR GUESTS
Discussion topics in this episode:
- Key opinion leaders in aesthetics
- Navigating a private equity sale
- Starting your own practice
- Influential people in life & work
- A career in dermatology
- Walking the line between dermatology & aesthetics
- Demand for & purchasing new technology
- 7/47 study and retaining customers
- Getting feedback from clients
- Hardest things about running a clinic
- Relationship between father/daughter in medicine
Resources from this Episode
- MINT Online E-courses
- Advanced Aesthetics
- Laser Hair Removal
- BBL Photo Rejuvenation
- Marketing
- MOXI Fractional Laser
- HALO Fractional Laser
Ad Links
- Management & Marketing Training Event
- Submit A Question for Podcast Guests
- PURCHASE E-COURSE SUBSCRIPTION
- SCHEDULE A DEMO
Stay Connected
Dr. Molly Austin
Dr. Jay Burns
MINT Aesthetics
Join us for another episode of A Dr. Jay Burns Series on the Making A Multi Million Dollar Medspa Podcast!
In this episode, Dr. Burns is joined by esteemed guest, Dr. Jason Pozner an accomplished practitioner in plastic surgery and medical aesthetics. The two discuss Dr. Pozner's path to plastics including his experience in a range of surgical areas including general and microsurgery. They converse on the significance of stackable treatments, staying updated with technology, and share their experiences in addressing melasma with innovative methods. Dr. Pozner's blend of medical wisdom, passion for new technology, and lively hobbies make for a great episode.
Stay tuned until the end of the episode for a chatty surprise guest!
SUBMIT QUESTIONS FOR GUESTS
Discussion topics in this episode:
- Family and upbringing
- Working in general surgery, plastic surgery, and microsurgery
- Greatest impacts in life and career
- Exercise, hormones, & brain function
- Clinic staffing
- The importance of looking into all technology
- Melasma: it's difficulties and how to treat
- Quick recoveries with better results
- Favorite movies
- Resetting in hobbies and interests
Resources from this episode:
- MINT Online E-courses
- Advanced Laser Resurfacing
- MicroLaserPeel
- BBL Photo Rejuvenation
- MOXI Fractional Laser
- HALO Fractional Laser
Ad Links:
- Management & Marketing Training Event
- Submit A Question for Podcast Guests
- PURCHASE E-COURSE SUBSCRIPTION
- SCHEDULE A DEMO
STAY CONNECTED
Dr. Jason Pozner
Dr. Jay Burns
Welcome back to A Dr. Jay Burns Series on the Making A Multi Million Dollar Medspa Podcast!
On this episode, Dr. Burns hosts an expert in dermatology and aesthetics, Dr. Vic Ross. Raised by a physician and engineer, Dr. Ross shares the journey that led to his career choice. The two delve into influential characters, the integration of laser technology in dermatology, and the use of combination treatments. The discussion also touches on differences in private practice versus larger corporations such as day-to-day activities and responsibilities. From pet peeves to family makeup, this conversation shared a great insight into Dr. Ross's life and, ultimately, his success.
SUBMIT QUESTIONS FOR GUEST
Discussion topics in this episode:
- Parent’s careers and impact
- Influence of physics
- Working in a large vs private practice
- Efficacy of combination treatments
- Icing and clobetasol to prevent PIH
- The importance of measuring impedance
- Beginning a medical career in the navy
- Advancing technology
- Handling difficult patients
- Efficiency in the clinic
- Hobbies, family, and beautiful San Diego
Resources from this episode:
Ad Links:
- Management & Marketing Training Event
- Virtual Event Hosting
- Submit A Question for Podcast Guests
- PURCHASE E-COURSE SUBSCRIPTION
- SCHEDULE A DEMO
STAY CONNECTED
With Dr. Vic Ross
• Website
With Dr. Jay Burns
•Instagram
•Website
Welcome to A Dr. Burns Series of the Making A Multi Million Dollar Medspa Podcast! We are confident that you will love this series and the collision of personal and professional. These guests are paving the way for aesthetics professionals to grow in their careers. By sharing their insights, we hope you feel empowered to take the next steps in your practice, adapt your settings, and improve treatment results.
In this episode, Dr. Jay Burns joins the podcast to kick off his A Dr. Burns Series. Dr. Burns and Kathy Taranto discuss the latest aesthetic treatments, their favorite technologies, and the importance of client comfort. The conversation highlights combo treatments, positive culture in the workplace, and shares insights on building a successful practice. Dr. Burns also shares the revolutionizing effects of a recent read: Building A StoryBrand by Donald Miller. Join us for a deep dive into the world of aesthetics and practice success with one of the industry’s most skilled and experienced professionals.
SUBMIT QUESTION FOR GUESTS
Discussion topics in this episode:
- Amazing Moxi results
- Favorite projects
- Stacking treatments/combination therapy
- Keeping clients comfortable with Genius
- Cultural/management tips & ideas
- The importance of creating amazing work culture
- Implementing change in an office
- StoryBrand & its key points
- Key to finding a successful manager
- Cutting out what isn’t important
- Treatments we love
Resources from this Episode:
- MINT Online E-courses
- Building A StoryBrand by Donald Miller
- Cosmetic Physician Partners
- CoolSculpting
- Advanced Laser Resurfacing
- BBL Photo Rejuvenation
- INTRAcel: RF Microneedling
- MOXI Fractional Laser
Ad Links:
Stay Connected with Dr. Burns
Resurrect Skin MD
Join us for an amazing season hosted by renowned plastic surgeon, laser specialist, and training extraordinaire Dr. A. Jay Burns of Resurrect Skin MD in Dallas, TX.
This season is going to be teeming with industry leaders, so be sure to tune in for this incredible mini season. We know you'll love it!
In this season finale, Kathy and Nurse Practitioner, Meredith Keller delve into the often-taboo subject of female sexual health, shedding light on how diVa Vaginal Rejuvenation can bring about life-changing results. Join in as they discuss the roadblocks faced in identifying suitable candidates for diVa and exploring potential risks associated with the treatment. Meredith will share tips for incorporating diVa education into consultations and appointments, ensuring patients have a comprehensive understanding of the procedure.
As demand for diVa continues to grow, we explore the reasons behind this trend, offering insights into the transformative potential of this innovative solution for female sexual health.
Hot topics in this episode:
- The taboo topic of female sexual health
- How diVa can provide life-changing results
- Roadblocks of identifying candidates for diVa
- Risks of the treatment
- Incorporating diVa education into consultations and appointments
- Growth in demand of diVa
MINT Training Resources based on today’s discussion:
- Perfect the treatment that is impacting the lives of women around the world. Check out our diVa Vaginal Rejuvenation E-course.
- Incorporate diVa education into consultations with excellence using The Perfect Consultation E-course.
- Ready to subscribe to MINT’s E-courses? Purchase your subscription here, or schedule a Demo to see the content for yourself.
Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more.
Ad Links:
Join us for an enriching episode where we explore the remarkable synergy between retail expertise and aesthetics management. In this conversation, Kathy hosts AesthetiCare Practice Manager, Rick Dunn to uncover the strategies and tactics that go into being a successful aesthetics manager. Rick shares a key to his success—a 30-year background in retail—and how it has contributed to his growth as a manager in medical aesthetics.
From adeptly managing staff vacations to the importance of crafting comprehensive corrective treatment plans, this episode provides a captivating inside look at the strategies employed in our clinic. Don’t miss this compelling episode as we uncover the skills that have propelled Rick’s pursuit of excellence.
Hot topics in this episode:
- Utilizing retail/service industry experience in aesthetics clinics
- The benefits of reporting off of the Adkins calendar
- Managing staff vacation and time off
- Pitfalls of selling from your own pocketbook
- The effects of consistency in within your practice
- Providing full treatment plans then tailoring to clients
- Making small improvements in your clinic to keep it fresh
- Planning and building a new space
- Considerations when moving to a new building
MINT Training Resources based on today’s discussion:
- Interested in finding your own amazing Rick Dunn? Check out our Superstar Staffing E-course!
- Our Business Blueprints E-course offers guidance in selecting retail products, vetting equipment and more.
- Learn all the ins and outs of planning amazing events to boost your revenue in the Events E-course where we discuss big, small, and virtual events.
- Ready to subscribe to MINT’s E-courses? Purchase your subscription here, or schedule a Demo to see the content for yourself.
Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more.
Ad Links:
Step into the latest episode where our management team delves deep into August 2022. This exciting month is packed with a treasure trove of insights, ranging from summer promotions and flash sales to revamped pricing structures. Plus, our team shares a range of tactics to help you make the most of your connections with product reps. Matt and Rick discuss the difficulty of letting go of high revenue generators when they don’t align with the company culture. It's an honest conversation about making hard decisions for the good of the collective group.
Don't miss out on this illuminating conversation as we pull back the curtain on our very own clinic, offering an exclusive window into the dynamic world of medical aesthetics management.
Hot topics in this episode:
- Monthly growth report for Leawood and Liberty
- Tighten & Tone bundle details for summer
- Zero-clinic-cost Flash sale for Neurotoxins and Filler
- Working with your product and device reps
- Updating your client on technology you’re vetting
- Providing info to your front desk to improve calls
- Maintaining SEO and your website
- Making treatments special for customers
- Ideas for blogs and boosting SEO
- Get employee buy-in through leading by example
- Setting expectations at hire
- Letting good people go for the betterment of the whole
MINT Training Resources based on today’s discussion:
- Explore the opportunities of body services in our Emsulpt and Coolsculpting E-courses.
- Our Business Blueprints E-course offers guidance in selecting retail products, vetting equipment and more.
- Become an expert in injectables with our Injectables-focused E-courses: Neurotoxins and Dermal Filler.
- Ready to subscribe to MINT’s E-courses? Purchase your subscription here, or schedule a Demo to see the content for yourself.
Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more.
Ad Links:
Step into a BBL masterclass with Kathy Taranto in this clinical episode. Discover powerful insights to elevate your BBL treatments and take your business to new heights. From deciphering between BBL, FYBBL, and BBL HERO technologies to ensuring precise Fitzpatrick skin type choices, Kathy equips you with essential tools for success. Learn how to seamlessly integrate advanced BBL treatments, enhancing efficiency and efficacy. Don't miss this treatment-packed chat to unlock the full potential of your BBL device!
Hot topics in this episode:
- Choosing the correct Fitzpatrick Skin Type
- Avoiding complication in BBL treatments
- Benefits of BBL HERO
- Achieving safe and thorough results
- Transition from BBL to FYBBL to BBL HERO
- Steps of BBL treatments and adding FYBBL or HERO
- Treating with BBL in the summer
MINT Training Resources based on today’s discussion:
- Learn more about BBL and BBL HERO with MINT’s in-depth E-course.
- Ensure your clients and team are safe when using lasers with a special E-course featuring esteemed laser specialist Patrick Clark. Check out the Laser Physics and Safety course today.
- Ready to subscribe to MINT’s E-courses? Purchase your subscription here, or schedule a Demo to see the content for yourself.
Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more.
In this engaging bi-weekly series, join our clinic's management team as we review the successful—and not so successful—initiatives and processes that fueled our clinic's growth in the previous month. We're here to provide you with real numbers, valuable insights, and actionable ideas that you can implement in your own practice.
In this week’s episode, we take a close look at May 2022. From effective retail product management to fruitful partnerships with local businesses for fundraisers, you'll get an exclusive first-hand look at the inner workings of our clinic. Don't miss this opportunity to gain valuable knowledge and inspiration for your own practice!
Hot topics in this episode:
- Moving away from discounting promotions
- Eye bundle as flash sale and creating bundles at lower price points
- Balancing talking points in short appointments and leveraging front desk staff
- Managing and reviewing retail product offerings
- Offering excellence at a higher price point for services versus a cheaper price
- Using events to boost services
- Connecting with partners for fundraising and events
- Vetting equipment
- Identifying candidates for summertime laser treatments
- Promoting seasonal top-of-mind services during summer
MINT Training Resources based on today’s discussion:
- Get insider tips on all things marketing including promotions and sales in MINT’s Marketing E-course.
- Our Business Blueprints E-course offers guidance in selecting retail products, vetting equipment and more.
- Learn all the ins and outs of planning amazing events to boost your revenue in the Events E-course where we discuss big, small, and virtual events.
- Ready to subscribe to MINT’s E-courses? Purchase your subscription here, or schedule a Demo to see the content for yourself.
Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more.
Ad Links:
Hosting Virtual Events
Join hosts Kathy and Matt Taranto in this illuminating episode of Making a Multi Million Dollar Medspa Podcast as they explore the art of navigating seasonal fluctuations in the aesthetics industry. They’ll discuss the tools they provide their performance-based employees during slow times. From relationship building and effective follow-up communication strategies to capitalizing on events and reviewing your current clients’ charts, they’ll help to provide your team with helpful information for keeping busy in lulls.
In this episode we discuss:
• Seasonal fluctuations in business
• Performance-based compensation in slow times
• Value of relationship building
• Follow up communications
• Booking follow up consultations
• Capitalizing on events in lulls
MINT Training Resources based on today’s discussion:
• Find staff that are committed to growing their business! Follow along with our Superstar Staffing E-course to find the right fit for your clinic!
• Give your clients more when they come into your clinic with an outstanding consultation. Learn the steps to The Perfect Consultation in our E-course.
• Ready to subscribe to MINT’s E-courses? Purchase your subscription here, or schedule a Demo to see the content for yourself.
Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more.
• Instagram
• Facebook
• LinkedIn
Links for Ads:
• Virtual Event Hosting
In this episode, we have the pleasure of hosting Dr. Lina Vargas, a highly accomplished Cardiac and Vascular Surgeon with a passion for excellence. Dr. Vargas shares her expertise and insights on a wide range of topics, including the significance of listening to your gut in the hiring process and the art of building exceptional teams. She also delves into the challenges she faced as a business owner when opening her own private practice, Lumina Vein & Aesthetics Institute in Orlando, Florida.
Dr. Vargas provides valuable knowledge on treating veins using Sclero versus ND/YAG techniques and offers guidance on getting started and training in Sclerotherapy. She emphasizes the business value of treatments that don't require an MD's supervision and provides practical social media strategies to take some stress off of practitioners. Join us for this enlightening episode, as Dr. Lina Vargas shares her wealth of experience and insights for success.
In this episode we discuss:
- Listening to your gut in the hiring process
- Building exceptional teams
- The challenges of being a business owner
- Opening a private practice
- Treating veins using Sclero vs Nd:YAG
- Getting started and training on Sclerotherapy
- The value of treatments that don’t require an MD
- Social media strategy and tips for making it easy
MINT Training Resources based on today’s discussion:
- Interested in building a team of amazing staff? Checkout our Superstar Staffing E-course.
- Use our Business Blueprints course to learn more about starting or growing your own practice.
- Dr. Lina Vargas loves HALO! See what her excitement is about without HALO Fractional Laser E-course.
- Emsculpt is just one of BTL’s cutting edge technologies. Learn about the treatment with MINT’s Emsculpt E-course.
Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more.
Keep up with Dr. Vargas and her team:
- Follow her on Instagram
- Stay connected with her team
- Visit Lumina’s website
Links for Ads:
Marketing can be an intimidating, overwhelming aspect of operating a clinic. The price tag, the ever-changing trends—it’s enough to cause you to avoid it altogether. It doesn’t have to be that way. In this episode, Matt and Kathy Taranto discuss the low-cost, high return strategies that have proven to work: B2B partnerships. Strategically building relationships with other businesses can (and should) be beneficial to both parties making it an easy decision to implement into your business. Matt will dive into selecting businesses to partner with, give real examples from their own practice, and give you some tips for getting started. Listen in on the episode to see how your clinic can utilize effective B2B partnerships to grow.
In this episode we discuss:
- Identifying businesses to partner with
- The vital component of B2B marketing: two-way street
- Generating leads using substantial gift
- Rejection in partnership marketing
- Low-cost strategies with high return
- Finding the right person for external marketing
MINT Training Resources based on today’s discussion:
- Need more marketing help? Check out our Marketing course in MINT’s E-courses now.
- Learn more about operating a clinic in our Business Blueprints E-course.
- If you’re looking for customized Business Consulting specifically for aesthetics clinics, look no further. Check out MINT’ Business Consulting options.
- Ready to subscribe to MINT’s E-courses? Purchase your subscription here, or schedule a Demo to see the content for yourself.
Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more.
Shhhhh... A Secret for Our Listeners
1:02
Episode #42 - Are You Listening? with Erin Blackwell
1:06:27
Episode #41 - Wellness, Weight Loss, & Hormone Therapy with Dr. Amy Carter
54:45
Episode #40 - Passionate Philanthropy with Your Business in Mind with Matt Taranto
25:36
Episode #39 - Expert Exchange: Get to Know Matt Taranto with Dr. Jay Burns
54:37
Episode #38 - Overcoming Client Doubts as a Young, New Provider with Sammy Williams
36:07
Episode #37 - Moving Beyond Insurance-Based Treatments with Dr. Heather Furnas & Dr. Paco Canales
1:13:21
Episode #36 - Safe & Effective Treatments for Fitz IV-VI Clients
33:37
Episode #35 - Riding the Evolution of Aesthetics with Dr. Beth Hagberg
57:48
Episode #34 - The Business of Injectables with Matt Taranto & Noreen Bollinger
46:35
Episode #33 - It's Not Private Equity, It's Partnership with Daniel Schacter
46:54
Episode #32 - Owning Your Purpose and Being Brave Through Vulnerability
31:42
Episode #31 - Get to Know Dr. Molly Austin
1:10:53
Episode #30 - Get to Know Dr. Jason Pozner
1:05:11
Episode #29 - Get to Know Dr. Vic Ross
1:03:34
Episode #28: Get to Know Dr. Burns
1:17:10
Season 4 Intro—Welcome, Dr. Burns!
1:58
Episode #27 - diVa Vaginal Rejuvenation: Transformative Impacts and Challenges with Meredith Keller
18:51
Episode #26 - The Fusion of Retail Expertise and Aesthetics Management with Rick Dunn
39:45
Episode #25 - AesthetiCare 411: Medspa Insights & Tough Decisions in Management
37:02
Episode #24 - Understanding BBL, FYBBL, and HERO
19:20
Episode #23 - AesthetiCare 411: Unveiling the Outcomes of Clinic Initiatives
25:50
Episode #22 - Maximizing Business Success During Seasonal Fluctuations
20:44
Episode #21 - Vascular Medicine, Entrepreneurship, & Social Media with Dr. Lina Vargas
1:10:38
Episode #20 - Leveraging Low-Cost Strategies to Build B2B Partnerships with Matt Taranto
30:09