Today, we’re diving into external marketing with AesthetiCare’s External Marketing expert, Laurie Morrissey. Building brand recognition and growing your medspa through community connections develops a channel for new leads to find your business. We cover collaborating with like-minded businesses, hosting impactful events, leveraging social media, and using AI to streamline marketing. Plus, Laurie shares why starting small—just one event a month—can create big momentum for your business.
In today's discussion:
- Building brand recognition within your local community
- Connecting with other businesses for collaboration
- Finding like-minded businesses that align with your goals
- Hosting small, impactful events
- Organizing give-back events to engage your community
- Defining the goal of each event for maximum success
- Customizing events to fit your brand and audience
- Starting small: One event a month to build momentum
- Social media strategies that are working today
- Using AI to streamline marketing and operations
Links & Resources:
LM Connect
MINT Online E-courses
Events E-course
Virtual Training
Marketing E-course
Ads from the episode:
Vrtly Screen Management
Tuesday Training
Clinics To Watch Nomination Form
Online E-courses
The Front Desk for Managers
Understanding your numbers is the key to running a successful and profitable medspa. In this episode, Matt and Kathy break down the essential reports every owner and provider should track—from gross revenue and ROI by service type to service-to-product ratios and provider performance.
They share how to support and train your team, when it’s time to make tough staffing decisions, and the importance of monthly meetings to review key metrics. Plus, we’ll dive into the reports AesthetiCare runs, how to pull the right data, and how to set realistic goals for new clinics. Whether you're a seasoned owner or just starting out, these insights will help you make data-driven decisions that drive growth.
In today's discussion:
- Essential Numbers for Owners:
- Net revenue
- Revenue generated per hour worked
- Return on investment (ROI) by service type
- Key Metrics for Providers:
- Service-to-product ratio
- Revenue generated by services
- Managing & Supporting Providers:
- Encouraging collaboration and training among providers
- Knowing when to let go of underperforming providers
- Using Reports to Drive Success:
- Running and analyzing key reports (including AesthetiCare’s approach)
- How to effectively pull and interpret reports
- Monthly meetings: Reviewing numbers and setting goals
- Setting Goals for New Clinics:
- Establishing benchmarks for financial and operational success
Links from the episode:
AesthetiCare Membership
MINT Online E-courses
Vrtly Screen Management
Tuesday Trainings
NOMINATE A CLINIC
Welcome back to the podcast, and happy Valentine’s Day! Whether you love this holiday or just tolerate it for the chocolate, today’s episode is all about appreciation. I’m sharing 10 things I’m loving this Valentine’s Day—from game-changing skincare treatments to everyday essentials that make life easier (and yes, a special shoutout to Matt for keeping things running smoothly). So grab a coffee, get cozy, and let’s dive into my current favorites!
Links from the Episode:
- Business Virtual Immersion Seminar - March 13
- Sculptra E-course
- Ramp Credit Card Management
- Ripley Rader pants
- Supplements - Book a Virtual Training Call with AC Wellness
- Episode #57 - A Night with Dr. Mary Claire Haver
- ChatGPT
- MOXI Bright (BBL + MOXI)
- Hormone Replacement Therapy (HRT) - Book a Virtual Training Call with AC Wellness
The season finale of the podcast is bringing you the recording from our Night with Dr. Mary Claire Haver. Dr. Haver is a board-certified Obstetrics and Gynecology specialist, a Certified Menopause Practitioner from The Menopause Society, a Certified Culinary Medicine Specialist, and a passionate entrepreneur and best-selling author with a focus on women's health.
In this episode she discusses the importance of addressing menopause openly and with a comprehensive approach. She highlights the lack of specialized training in menopause how women are taking control of the aging process. From personalized health plans, nutrition, and the significance of hormone therapy, Dr. Haver shares the experience of the NEW menopause.
In today's discussion:
- Dr. Haver's experience with women's health
- Lack of menopause training
- Patient experiences with menopause
- Visceral fat & detection
- Patient assessment & HRT
- GLP-1 Medications
- Protein, Muscle & Bone Health
- The truth about menopause
- HRT Risks
- The impacts of a quality diet
- Women's health funding
Links from the episode:
The New Menopause by Dr. Mary Claire Haver
Vrtly Screen Management
Tuesday Training
Clinics To Watch Nomination Form
Online E-courses
AesthetiCare Medspa
Rainy Day Books
Onboarding is an essential—and often overlooked—part of running a business. If a team member's training is less than exceptional, they begin their role at a disadvantage. To avoid this, Kathy is sharing the onboarding process we use at AesthetiCare. From front desk to our most seasoned nurses, here's the process of how they excelled to greatness in their respective roles.
In today's discussion:
- Share the core values of your practice
- Getting everyone involved in marketing
- Touch base after 90 days
- Specialized onboarding by role
- The front Desk onboarding process
- Cheat sheets for your front desk
- The front desk manual
- Answering the phone
- Reviewing phone call recordings
- Aesthetician onboarding process
- Utilizing the MINT e-courses
Links from the episode:
Vrtly Screen Management
Tuesday Training
Clinics To Watch Nomination Form
Online E-courses
The Front Desk for Managers
In today's episode, Matt and Kathy Taranto are giving you an inside look at our promotional—and events—calendar for the 2024 season. Our hope is these inspire you to create your own enticing specials for your own clinic. The two also stress the importance of making the holidays fun for your team.
In today's discussion:
- Halloween Trick or Treat Me Special
- Leveraging your vendors & suppliers
- Prioritizing value add promotions
- Black Friday and Cyber Monday
- 12 Days of Christmas deal
- Fun staff events
- Holiday awards party
- Adopting families at the holidays
- Continuing your small events through the season
- The Business Virtual Immersion Course
- December Virtual BBL + HERO = HEROic Immersion
- Quarterly team bonding events
Links from the episode:
Business Virtual Immersion Seminar
December Virtual Immersion Seminar (BBL+HERO+HEROic)
Vrtly Screen Management
Tuesday Training
Clinics To Watch Nomination Form
Online E-courses
Matt Taranto is back to discuss one of AesthetiCare's newest initiatives: memberships. In this episode, Matt shares how his views on memberships have evolved over the years, leading to the creation of a tailored program for his practice. Kathy breaks down key components of building a successful membership, including discounts, target markets, and pricing. Whether you're a new clinic or looking to launch a membership program, this episode is packed with valuable insights just for you!
In today's discussion:
- Faults in confusing memberships
- Memberships that make business sense
- Mentality of exclusivity and membership
- Benefits of memberships
- The AesthetiCare membership
- Target markets for memberships
- Building a loyal client base
- Software to manage memberships
- Membership pricing
Links from the episode:
AesthetiCare Membership
MINT Online E-courses
Vrtly Screen Management
Tuesday Trainings
The Perfect Consultation
NOMINATE A CLINIC
Dr. Molly Burns Austin is back for an episode with her own father and our guest host, Dr. Jay Burns. Dr. Austin will answer questions submitted by our listeners from her last appearance on the Making A (Multi) Million Dollar Medspa Podcast. The two talk aesthetics, dermatology, their relationship, and balancing a career in medicine with family. Don't miss this one!
In today's discussion:
- Things that have changed in the clinic
- Combination therapies
- Pre and post treatment protocols
- PIH treatment and prevention protocol
- The 7/47 Study
- Keeping patients in your practice
- Utilizing low dose Accutane
- The father/daughter relationship in medicine
- Managing work and family
- What's next for Dr. Austin
Resources from this episode:
Renato Saltz Book (7-47 Study)
Dr. Austin's First Podcast Episode
PIH treatment and prevention protocol
Microneedling RF with Genius E-course
Sofwave Training
Essentialism Book
Links from the episode:
Vrtly Screen Management
Online E-courses
MINT Certificates
Dr. Burns returns with another insightful series. In today’s episode, he’s joined by esteemed guest Vojin Kos, entrepreneur and CEO of Vrtly. A long-time friend of Dr. Burns, Vojin brings a unique perspective as a supporting role in the aesthetics industry. In this episode, he shares his journey of creating innovative solutions to help aesthetic practices streamline their daily operations and scale their businesses. Tune in for a fascinating conversation on the intersection of technology, entrepreneurship, and the ever-evolving world of aesthetics.
In today's discussion:
- Tech for the aesthetics industry
- Focusing on the big problems
- Taking the risk to start your own business
- Cruciality of retention rates
- Membership models
- The value of an add on vs a discount
- The must-haves of a business plan
- Growing up on northern Vancouver Island
- Vrtly Screen Management
- Success of digital marketing
- Streamlining & ease for clients
- Advertisements that actually work
This episode is Ad free thanks to Vrtly! Sign up at the link below.
Links from the episode:
Vrtly Screen Management
Episode #31 - Meet Dr. Molly Austin
Cosmetic Physician Partners
We are so excited to bring you inside our End of Summer Party! On Sept. 26th, the AesthetiCare team hosted its annual party for our clients, prospective clients and our greater Kansas City community. This party is highly anticipated as our largest sale of the year coupled with a celebration of our loyal clients and vendors.
During the week of last year’s party, the team generated over $3.2M with clients putting money on their accounts and purchasing discounted retail products. If you’re interested in doing something similar for your own practice, Kathy is sharing everything from our layout to the theme to the ways we engage clients while they are in our clinic. To see the event for yourself, watch the live podcast recording on YouTube.
In today's discussion:
- What our annual event is
- Educational sessions
- Engaging clients when they’re there
- Promotions and Giveaways
- Working with local businesses
- Charity involvement at your event
- Training and live demos
- Tour of our space at the event
Clinics To Watch:
MINT's Clinics To Watch program aims to highlight the pioneers of greatness within the aesthetics industry. Whether it's an entire clinic, single provider, treatment device, or brand rep, we want to put the spotlight on those doing awesome things.
If you have someone in mind, nominate them here.
Links from the episode:
Charity Podcast
MINT Online E-courses
Vrtly Screen Management
Tuesday Trainings
NOMINATE A CLINIC
Today’s episode talks you through basics of one of our favorite technologies: Microneedling with Radiofrequency. From the technology function to the ideal devices for combination therapy, she’ll give you the insight we’ve gathered over time with our own clinic, AesthetiCare Medspa. If you’re considering adding this technology to your practice or simply curious about the capabilities, this is the episode for you.
In today's discussion:
- How MNRF works
- How AesthetiCare uses MNRF
- Conditions to treat
- Combination therapy
- Pricing for stacking treatments
- Post care
- What are the contraindications
Microneedling RF Course
New content going live on Thursday, September, 26
Thursday, September 26 @ 4:30PM Central on Instagram Live
Join us to go behind the scenes of AesthetiCare’s biggest event of the year: The End of Summer Party! See the real time event that generated $3.2M in just one week!
Links from the episode:
MINT Online E-courses
Vrtly Screen Management
Tuesday Trainings
Virtual Training
Hands-On Training
The Perfect Consultation
NOMINATE A CLINIC
Golf’s—and the Chiefs'—biggest fan, Matt Taranto joins to chat about his game on the course… Kind of. Dive into the world of golf and how you can leverage its events to market your aesthetics business! Matt shares the way AesthetiCare has excelled at sponsoring club golf tournaments, especially female member guest events, to elevate your brand's visibility with an exceptional return. They discuss the power of offering strategic giveaways to gather contacts and turn first-time visitors into loyal clients. Plus, learn the secrets behind choosing the RIGHT giveaway and why post-sponsorship follow-up is key to measuring success. Ready to tee up your marketing game? This episode has you covered!
In today's discussion:
- Utilizing golf tournaments to market your aesthetics business
- Offering the Trans4mation Facial (FREE consultation included)
- Gathering contact information through strategic giveaways
- Value of the first visit and a comprehensive consultation
- Assessing the cost and return on tournament sponsorships
- Choosing the right giveaway to generate interest
- The importance of post-sponsorship follow-up
- Measuring the success of sponsorship efforts
Thursday, September 26 @ 4:30PM Central on Instagram Live
Join us to go behind the scenes of AesthetiCare’s biggest event of the year: The End of Summer Party! See the real time event that generated $3.2M in just one week!
Links from the episode:
MINT Online E-courses
Vrtly Screen Management
Tuesday Trainings
The Perfect Consultation
NOMINATE A CLINIC
Brittany Wilson, owner of Rae Aesthetic, shares her journey from nursing to aesthetics and starting her own med spa. Kathy and Brittany discuss the importance of education, networking, and simplified sales strategies in the med spa industry. Brittany shares her amazing tips for creating a successful social media presence. You won’t want to miss this one.
In today's discussion:
- Journey to aesthetics
- Using education as sales strategy
- Social media
- Membership Programs
- Patreon for training
- Business & Staff Management
- Creating content that works
- Maintaining a work-life balance
- Collaborations
Clinics To Watch:
MINT's Clinics To Watch program aims to highlight the pioneers of greatness within the aesthetics industry. Whether it's an entire clinic, single provider, treatment device, or brand rep, we want to put the spotlight on those doing awesome things.
If you have someone in mind, nominate them here.
Links from the episode:
Brittany Wilson Instagram
Rae Aesthetic Instagram
Brittany Patreon
Vrtly Screen Management
Online E-courses
Tuesday Training
NOMINATE A CLINIC
In this episode, Kathy shares her journey as a mother and entrepreneur in the dynamic field of aesthetics. Discussing the challenges and successes she has experienced while balancing her personal and professional life, she emphasizes the importance of personal growth, clarity, and redefining success beyond traditional metrics. Kathy chats about the impact of building a motivated team and recognizing the fluidity of balance, offering practical strategies to help listeners lead with purpose and grow authentically in their careers and lives. Tune in for valuable tools and inspiration to navigate your own journey in aesthetics.
In today's discussion:
- Giving yourself grace
- Finding balance in the moment
- Determining your purpose
- Taking the first step
- Impacts of failures and wins
- Building a team personally and professionally
- Prioritize what matters most and leave the rest
- Caring for yourself to show up better
- Small changes for big impacts in your life
Clinics To Watch:
MINT's Clinics To Watch program aims to highlight the pioneers of greatness within the aesthetics industry. Whether it's an entire clinic, single provider, treatment device, or brand rep, we want to put the spotlight on those doing awesome things.
If you have someone in mind, nominate them here.
Links from the episode:
MINT Online E-courses
Vrtly Screen Management
Tuesday Trainings
NOMINATE A CLINIC
Dive into this episode with AesthetiCare Nurse Practitioner, Blake Bryant as he gives you the scoop on the Social Psychology lesson within MINT’s Online E-courses. Kat and Blake discuss the importance of consultations, impacts of social psychology, and how providers can leverage these concepts in aesthetics. Bake also shares the background of AesthetiCare’s new Revive and Thrive Hair Restoration Program. The conversation further delves how the team onboarded the program and what’s coming in the future.
In today's discussion:
- The Consultation & Social Psychology
- Client relationships
- Handling clients & recognizing red flags
- AesthetiCare's Hair restoration program
- Implementing a hair growth program in your clinic
- Ways to approach and discuss hair restoration
Clinics To Watch:
MINT's Clinics To Watch program aims to highlight the pioneers of greatness within the aesthetics industry. Whether it's an entire clinic, single provider, treatment device, or brand rep, we want to put the spotlight on those doing awesome things.
If you have someone in mind, nominate them here.
Links from the episode:
Social Psychology lesson
Charting & Documentation E-course (COMING SOON)
Hair Restoration at AesthetiCare
Clinics To Watch
MINT Online E-courses
Tuesday Trainings
NOMINATE A CLINIC
Great ready for Season 6 of the Making A (Multi) Million Dollar Medspa Podcast!
Don't forget, we will be releasing content every Monday instead of Wednesday. So mark your calendars because it all kicks off on Monday, August 26. See you soon!
Get the answers to all your injectables questions! Our nurse and injectable expert, Noreen, shares her takes on the questions you submitted. Have more questions? Feel free to contact us at info@mintaesthetics.com.
Questions:
- Filler or neurotoxin?
- What determines which type/size of needle you use?
- What do you think of SkinVive?
- If you were a new provider, what zones would recommend learning first?
- How do you tell someone they don’t need more filler?
- How can I improve my treatments and technique?
- How do you decide which brand/type of neurotoxin to use on a client?
- When should I do filler: before or after lasers?
- What are your thoughts on the studies coming out showing that filler is lasting much longer than previously thought?
- Does skincare really affect the results of injectables?
- How do you stay up to date on new products?
- What tips do you have for an aesthetician looking to support the injectors in my clinic?
- When do you talk about cost of the treatment with the client?
- Do you prefer treating older or younger clients?
- What is your protocol when complications arise?
Nominate Clinics To Watch/Providers To Watch
Register for Virtual Immersion
We are back with a clinical episode on one of the industry’s most popular treatments: HALO Fractional Laser. As one of Sciton’s staple devices, this treatment has revolutionized how providers treat texture, sun damage, and other conditions of the skin. In this episode, Kathy shares her wisdom on HALO from onboarding the treatment into your clinic to combining technologies for the best possible results. Don’t miss the exceptional information shared in this one!
In today's discussion:
- Revenue performance
- HALO Bright and why it’s the best
- Understanding treatment levels
- What you do in the room determines downtime, determines results
- Use 1 price when launching HALO
- Process of HALO
- Numbing protocol
- Utilizing the Zimmer
- Benefits of combining BBL + HALO
- Proper measurements
- Adjust settings in different zones
- Post care
- Stacking technologies for best results
Clinics To Watch:
CONGRATULATIONS, ASHLEY SLATER!
- Read their Clinics To Watch article
- Visit The Lifestyle Center's Website
- Follow Ashley on Instagram
- Follow The Lifestyle Center on Instagram
If you know a clinic or provider doing amazing things, nominate them here.
Links from the episode:
HALO Training
BBL Training
Moxi Training
Sculptra Training
Velez Masks
NOMINATE A CLINIC
Ad links:
Clinics To Watch
MINT Online E-courses
Virtual Immersion
Don't forget to enter for your chance to win:
- 1 year of Online E-courses
- 1 day of In-Person Training
- 6 hours of Virtual Training calls
- 3 Virtual Immersion Seminar events
The best part? It's all of those awesome prizes FOR YOUR WHOLE TEAM! Don't miss this. Enter to win here.
Giveaway closes at 11:59PM Central Time on Sunday, May 12, 2024.
In this quick episode, Kathy shares some of the ways AesthetiCare continues to thrive as laser season dwindles away. From events to training, she shares examples (and numbers) so you can see the impacts in practice.
Events:
Sweat 4k Giveaway
$4k package giveaway with local gym and DJ
Prize package consisted of Miradry treatment, 6 month gym membership, and a 2 hour DJ set
The DJ received the Miradry treatment and posted about the process, the gym posted about the event they were hosting.
863 people entered the giveaway—over 200 were totally new to AesthetiCare!
Resources: Events: Big, Small, & Virtual E-course, Episode #20 - Leveraging Low-Cost Strategies to Build B2B Relationships
Promotions:
Filler special in July and August of 2023
During the special all Galderma filler was BOGO (existing clients got 50% a syringe, new clients got a free syringe)
Galderma agreed to donate all free syringes for new clients
$161K were generated between two locations with the special
Resources: Marketing E-course, Dermal Fillers E-course, Episode #34 - The Business of Injectables with Matt Taranto & Noreen Bollinger
Leverage Your Team:
Consultation deal for existing clients
30-minute follow up consultation with Visia for photo imaging
Compare original photos, progress photos, and current photos to let the client see their progress
Deal: Any single treatment booked at the consult for July or August was 20% off (AC’s largest discount)
Received 110 treatment bookings from the consults (Ward Parkway: 65 bookings, Liberty: 45 bookings)
Resources: The Perfect Consultation E-course, Events: Big, Small & Virtual E-course
Training:
Take advantage of slow times to pull your team into training.
Ask what they want to learn or need support with.
Work on new devices/technology in preparation for the next laser season
Resources: Online E-courses, In-Person Training, Virtual Training, Group Training
Thanks for being the best community! We wanted you to know first! We'll see you on Instagram very soon...
As providers, we receive a wealth of information from our clients: what works, what doesn't, their concerns, and insecurities. Yet, amidst this flood of information, one crucial element often overlooked is listening. When clients share with us, they reveal their expectations, concerns, insecurities, and trust. So, when a client speaks, ask yourself: Are you listening?
Join host, Kathy Taranto and her amazing guest, Erin Blackwell in this insightful episode centered on hearing clients and building community.
In today's discussion:
- Following the rules (or not)
- Getting people to talk about you and your clinic
- Finding your own value and confidence
- Finding the best tools in your toolbox
- Transitioning to a laser focus as an aesthetician
- Competition in the clinic
- Giving up some treatments to focus on what you want to do
- Treating different clients than your coworkers
- Advice for a young provider
- The importance of listening
- Managing complications
- Knowing expectations and being honest
- Tightening the skin
- Preventing and managing dermatitis
- Reducing anxiety in the client experience
- Stacking treatments vs series of treatments
- Being a mother in aesthetics
- Setting boundaries to preserve your longevity in aesthetics
If you know a clinic or provider doing amazing things, nominate them here.
Links from the episode:
EnlightenU
Erin Blackwell Instagram
BBL E-course
HALO E-course
Laser Hair Removal E-course
Velez Masks
Revision CMT
Sciton
NOMINATE A CLINIC
Ad links:
Clinics To Watch
Virtual Immersion Seminar
Tuesday Trainings
MINT Online E-courses
In this episode, Kathy invites Dr. Amy Carter from AC Wellness. Drawing from her expertise in weight loss, bioidentical hormone therapy, IV therapy, and OB/GYN services, Dr. Carter delves into the symbiotic relationship between her private practice and the wellness and aesthetics industry. She highlights how offering comprehensive medical support for both men and women propels her and her team to assist patients in achieving their optimal lives. Tune in to this enlightening episode focusing on wellness—you won't want to miss it!
In today's discussion:
- Love of patient continuity
- Marriage of OB/GYN, wellness, and aesthetics
- Supporting your private practice clients through wellness
- Trust with OB/GYN
- Treatments safe for mothers postpartum
- Pelvic floor treatment packages
- Understanding results through experience
- Safe and effective weight loss plans
- Importance of thorough medical support and running labs
- Managing side effects of weight loss medications
- Bioidentical hormone replacement therapy
- Important aspects of adding services to your practice
If you know a clinic or provider doing amazing things, nominate them here.
Links from the episode:
AC Wellness
BBL E-course
Moxi E-course
HALO E-course
diVa E-course
Emsella E-course
Aesthetic Training
Cosmetic Physician Partners (CPP)
NOMINATE A CLINIC
Ad links:
Clinics To Watch
Virtual Immersion Seminar
Hands-On/In-Person Training
Tuesday Trainings
MINT Online E-courses
Matt Taranto is back on this episode with Kathy to talk about the impact of being involved in philanthropy around the community. When Matt started AesthetiCare Medspa, Matt knew he wanted to be involved in the community. After 20 years, the impact of charitable participation cannot be overvalued. Matt shares his best tips for contributing while bringing the most value to your clinic. The pair also share their journey and love for being Bigs for Big Brothers Big Sisters of Greater Kansas City. Tune in to see how you can bring your clinic into the community through charitable engagement.
In today's discussion:
- Being visible in your community
- Participating in silent auctions
- Connecting with causes you feel passionate about
- Managing requests for philanthropic participation
- Finding support in virtual training
- Client parties vs Girls Night Out
- Creating an entertaining presentation
- Focusing on conditions treated
- Creating an army of marketers
- Incorporating your team into after-hour events
- The value of participating in community events
Providers To Watch:
CONGRATULATIONS, CHARLOTTE SIMS!
If you know a clinic or provider doing amazing things, nominate them here.
Links from the episode:
Events: Big, Small, & Virtual
AesthetiCare
AesthetiCare: Donations Page
Virtual Training
Big Brothers Big Sisters of Greater Kansas City
The Rose Brooks Foundation
NOMINATE A CLINIC
Ad links:
Clinics To Watch
MINT Online E-courses
Virtual Immersion Seminar
We’re giving you an inside peek at what MINT is all about. Today’s episode comes straight from our Online E-courses in the Expert Exchange course where we connect with leaders in aesthetics and pick their brains. This episode shares the story of our very own Matt Taranto. Interviewed by the renowned Dr. Jay Burns, you’ll get to experts for the price of one!
The pair delve deep into the world of aesthetics and entrepreneurship focusing on the key lessons Matt has learned along the journey of building AesthetiCare Medspa and MINT Aesthetics. He shares marketing tactics that changed his business, the most important aspects of operating an aesthetics practice, and how these ideas have brought him success and fulfillment.
Hear a wealth of wisdom and practical advice from Matt Taranto and Dr. Burns as they share entrepreneurial journeys and the lessons learned along the way. Whether you're a seasoned professional or just starting out in the field, this episode offers invaluable insights into building and growing a successful aesthetics business.
In today's discussion:
- Learn all you can learn from experts
- Doctors as businessmen/women
- Starting AesthetiCare
- Developing a work ethic
- Trial and error and other nontraditional marketing
- The importance of getting in front of clients
- Creating an irresistible offer
- Online e-courses at MINT
- Hiring not for your strengths but your weaknesses
- The value and impact of a clinic manager
Clinics To Watch:
CONGRATULATIONS, CHARLOTTE SIMS OF BLUE SPIRAL MEDSPA!
If you know a clinic or provider doing amazing things, nominate them here.
Links from the episode:
Expert Exchange
Sliding Doors Movie
AesthetiCare 411 Course
Marketing Course
Online E-courses
Resurrect Skin MD
The Customer Comes Second
AesthetiCare Medspa
NOMINATE A CLINIC
Ad links:
Clinics To Watch
MINT Online E-courses
Tuesday Training
Episode #60 - Thinking Outside the Box for External Marketing with Laurie Morrissey
39:40
Episode #59 - Data-Driven Decisions: The Reports Every Medspa Owner Needs
40:05
Episode #58 - 10 Things I'm Loving This Valentine's Day
22:39
Episode #57 - The New Menopause with Dr. Mary Claire Haver
1:06:12
Episode #56 - All Aboard the Onboarding Train
36:34
Episode #55 - A Sneak Peek at Our Holiday Promotions
36:12
Episode #54 - Benefits of Aesthetic Memberships with Matt Taranto
26:54
Episode #53 - A Dr. Burns Series: Dr. Molly Burns Austin is Back!
1:14:05
Episode #52 - A Dr. Burns Series: Meet Vojin Kos
1:16:05
Episode #51 - Our End of Summer Party: The Live Podcast Recording
34:48
Episode #50 - Is Microneedling RF Right for Your Practice?
18:01
Episode #49 - Teeing Up for Growth Through Sponsorships with Matt Taranto
32:57
Episode #48 - A Social Media Education with Brittany Wilson
54:21
Episode #47 - The Fluidity of Balance as a Mother & Entrepreneur
19:46
Episode #46 - Social Psychology in Aesthetics & Hair Restoration with Blake Bryant
1:04:00
Season 6 is coming soon!
2:00
Episode #45 - Injectables Q&A with Noreen Bollinger
55:38
Episode #44 - Optimizing HALO from Start to Finish
25:07
Have you entered to win $14K in training with MINT?
1:01
Episode #43 - Quick Tips to Succeed this Summer
23:12
Shhhhh... A Secret for Our Listeners
1:02
Episode #42 - Are You Listening? with Erin Blackwell
1:06:27
Episode #41 - Wellness, Weight Loss, & Hormone Therapy with Dr. Amy Carter
54:45
Episode #40 - Passionate Philanthropy with Your Business in Mind with Matt Taranto
25:36
Episode #39 - Expert Exchange: Get to Know Matt Taranto with Dr. Jay Burns
54:37