Blue Chip Academy - Presented by L.I.G. Sports Group
🎙️ Blue Chip Academy Podcast
Hosted by Justin King & Ryan Mundy
The Blue Chip Academy Podcast is your premier guide to navigating the modern sports business landscape. Hosted by Justin King—former 5-star recruit, NFL veteran, and Power Five recruiting coordinator—and Ryan Mundy—Super Bowl champion, NFL veteran, and accomplished entrepreneur—the show delivers insider knowledge from two professionals who have excelled both on the field and in the boardroom.
We aim to empower athletes and sports professionals to become "blue chip assets"—highly desirable and valuable individuals in the sports ecosystem. We delve into topics such as recruiting strategies, NIL (Name, Image, and Likeness) opportunities, transfer portal navigation, athlete branding, and career development beyond sports.
Through candid conversations, expert interviews, and real-world insights, we provide listeners with the tools and knowledge to make informed decisions and capitalize on opportunities in the ever-evolving sports industry.
Whether you're an aspiring athlete, a current professional, or someone interested in the business of sports, the Blue Chip Academy Podcast offers valuable perspectives to help you succeed.
www.ligsports.com
Blue Chip Academy - Presented by L.I.G. Sports Group
Branding Is Not A Rocket Science! You Can Build Your Own Team!
Here we are again with Jamie Smith, a former college basketball player and a coach, a founder of Katalyst and BrandME, a branding firm for athletes and entertainers.
We are excited to hear how she realized she had talent not only for sports but also for branding, marketing, and management in entertainment business and made a successful career out of it.
She has a very unique and fascinating approach. Her goal is to help her clients become educated, well-informed, and confident to stand on their own before they enter the world of professional sports. If you want to hear more, tune in now!
Highlights:
[00:00] Becoming a coach - getting out of your comfort zone
[03:06] Entering into the branding space – reality show experience
[12:03] How to define branding?
[19:05] Advising and managing clients is more important than branding
[28:15] BrandME – building a brand piece-by-piece and educating clients
[34:50] An advice to a player in the recruiting process with NIL
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