Episode 6: Can cycling clothing be truly sustainable?

Presca Sportswear  calls itself the first climate-positive sportswear company. We've heard these types of buzzwords before, so perhaps that's a tough sell for consumers. But Presca actually backs it up with a concrete plan for sustainability — baked right into its business model from the start.

Presca's CEO Rob Webbon and managing director Guy Whitby join host Dan Cavallari on this episode of the Slow Guy on the Fast Ride podcast to outline exactly how the company approaches the life cycle of a product. From sustainable sourcing and packaging to a unique chamois repair service, Presca offers a clear plan for making its business truly sustainable.

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