The Wine Pair Podcast

Just How Good Are Trader Joe’s Reserve Wines?

• The Wine Pair • Season 1 • Episode 159

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You know when they say “you get what you pay for”?!? That seems to fit pretty well with Trader Joe’s Reserve label wines. Look, you’re spending $10, so you probably shouldn’t expect to be wowed. And the wines we tasted met that expectation. However, when a wine is a private label from a store like Trader Joe’s - similar to Costco’s Kirkland brand - we think you should expect to get 2X the value for the price. In the case of Trader Joe’s Reserve wines, we think you kind of just get the value of the price on the bottle, which is disappointing. And, as usual, we don’t pull any punches when it comes to reviewing these wines. We also dig into why Trader Joe’s wines are popular, and do some sleuthing about where their wines come from, but we end up being pretty skeptical - you know, skep?!?-  about the quality of their production and taste of their wines. Quite frankly, these wines are not really for the wine snob in your life, they are wines for Tuesday night cheap pizza night. Keep your expectations in check and you won’t be disappointed. Wines reviewed in this episode: 2023 Trader Joe’s Reserve Arroyo Seco Monterey County Chardonnay Lot #262, 2023 Trader Joe’s  Reserve Paso Robles Zinfandel Lot #265, 2022 Trader Joe’s Reserve Horse Heaven Hills Cabernet Sauvignon and Syrah Lot #261

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Show Notes

Episode 159: Just How Good Are Trader Joe’s Reserve Wines?  00:00

Hello! And welcome to The Wine Pair Podcast. I’m Joe, your sommelier of reasonably priced wine, and this is my wife and my wine pairing partner in crime, Carmela. And we are The Wine Pair! 

If you are new to our podcast, here is a quick orientation! Each week, we explore a different wine varietal or blend — like Picpoul or Valpolicella or Malbec — and dive into what these wines are, what makes them special, and why finding new wines to learn about is so fun.  Our goal is to help you expand your wine knowledge in a fun way that is understandable and accessible to regular people, not just wine nerds!  We also taste and review 2-3 wines under $25 each, and share our scores and recommendations to help you find great wines without breaking the bank. So, thank you so much for joining us! And, we are proud to say that Decanter Magazine calls us fun, irreverent, chatty, and entertaining.

And, to just be a little braggy braggy, I just want to say that we are consistently finding ourselves in the top 100 of Food podcasts on Apple podcasts in the US. You heard me right. Not just wine podcasts, but Food podcasts, so that is pretty cool, and we want to thank you all who listen to us regularly and who tell your friends and family about us because it means a lot and it’s nice to know we are doing at least something right each week. 

Well, Carmela, it has been about 6 months since we did a Trader Joe’s wine episode, and so I think it is time we went back to the well and did a review of another one of the tiers of Trader Joe’s house label wines. Our Trader Joe’s and Costco Kirkland brand episodes are some of our most popular ones in terms of both downloads and in the Google machine when I look at the data. Or is it data.

I have mentioned this before, but part of the reason why I think these episodes are popular  is that professional wine reviewers and wine publications usually just ignore house brand wines like those from Costco and Trader Joe’s, which is both too bad and kind of dumb because a lot of people are buying those wines. Show of hands, how many of you have a Trader Joe’s brand wine or a Costco Kirkland wine in your house right now. Come on. Don’t be shy, even if you are on a walk right now you can raise your hand!

Ok, you can put your hands down, but did you all see what I saw, Carmela? Basically everyone listening to this podcast raised their hand. Amazing. 

We’ll talk in a bit about why Trader Joe’s wines are so popular, but I did want to go through the different tiers of the wines at Trader Joe’s again because it can be a little confusing, and because today we are focusing on specifically the Reserve tier. The expectation should be that wines in each tier are equivalent to wines 2-3 times more expensive, although that is just an estimation. 

  • Lowest tier: Charles Shaw or Two Buck Chuck. And this is the wine that made Trader Joe’s wine famous. That happened for a variety reasons which we will discuss later. 
  • 5th tier: Trader Joe’s Petit Reserve and Coastal wines. These wines usually sell in the $5.99 to $7.99 range and are considered to be hit or miss, and at $7.99, that’s about what you would expect. 
  • 4th tier: Trader Joe’s Reserve. That is what we are drinking today. These wines are in the $9.99 range, and tend to vary in quality, but are considered to be decent on average.
  • 3rd tier: Trader Joe’s Grand Reserve. These are usually priced around $12.99, and they used to be the top line of Trader Joe’s wine. These are generally considered to be of pretty high quality, and we have done an episode on them. 
  • 2nd tier: Trader Joe’s Platinum Reserve. These tend to be $14.99 and up, and are considered to be high quality and do not last long on the shelves. The story here is that if you see them, you should buy them. But, you may also want to check out our episode on them before you do.
  • Highest tier: Trader Joe’s Diamond Reserve. These are pretty hard to find and are priced around $19.99. But at $20, you are starting to get into the price range where people kind of want to know a little bit more about the wine they are buying. These are said to be very hard to find, but I did find one on my last trip to TJs so I snagged it and we will bring it into an episode in the future. 


Ok, now that we have covered that information on how you can interpret the Trader Joe’s different wine labels, it’s time to talk about why Trader Joe’s wines are so popular, and we have three Trader Joe’s Reserve wines we are going to taste and review today to let you know if they are any good . . . 

But first . . . we have to do our shameless plug.

Thank you for listening to us and for supporting our show, and if you haven’t  had the chance to do so yet, now would be the perfect time to follow or subscribe to our podcast  - it is a free way to support us, and then you never have to miss a show!  - and a huge thank you to all of you who have subscribed already! 

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And since it has been a couple of weeks since we have recorded an episode, last week we released an interview, and those are pre-recorded and then released when we are traveling or have life things get in the way of the doing the podcast, so we have a few Shout Outs to give. 

  • First, a shout out to Tips2LiveBy on Blue Sky and Instagram who always reposts us and says such nice things, we appreciate it so much
  • A shout out to JMKizer on Blue Sky as well. 
  • A shout out to Angela and Heber also known as East Idaho Foodies on Instagram, and they asked us if we would consider doing an episode on Croatian wines, so we are on the lookout for those and hoping we can do an episode on them soon! And, they are also challenging us to give Gigondas another try so . . . 
  • A shoutout to Amy who reached out to us on BlueSky to let us know that she can’t remember how she found us, and that we better not mess with her Prosecco (reacting to our Franciacorta episode “you can take my Prosecco out of my cold, dead hands)
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  • I also want to give a shout out to Malakay at KTAH radio in Tacoma who is also so supportive of us and puts us on the radio station every week!

Keep reaching out, we love it!

And, as we do every week, we’ll tell you someone we think you should recommend The Wine Pair Podcast to - because the best way for us to grow listeners is when you tell your family and friends about us - your endorsement by word of mouth is just so valuable. This week, we want you to recommend us to anyone who shops a lot at Trader Joe’s and buys wine there but is never quite sure if they should like it or not.


RESEARCH ARTICLES AND LINKS FOR THIS EPISODE


Topic: Why are Trader Joe’s Wines so Popular? 11:40

Carmela, we know Trader Joe’s is recognized as a place for affordable quality, and that is certainly true for how people see their wines. And their wines are popular - but there is really not very much information available about just how much wine they sell - they keep it a bit of secret. Which is a little annoying to me, and when we get to the wines we selected section, we’ll talk about that a bit more. 

But before we do that, let’s talk about why they are so popular, and it really comes down to a few simple factors:any idea what those factors may be? Yes, they are affordably, they offer a pretty good variety of wines from different countries and grapes in pretty small section, and they get the halo effect of Trader Joe's in general because Trader Joe’s has a good reputation - whether or not that reputation is deserved is a whole other story that I won’t go down now. 

  • Affordability: Trader Joe's is obviously well-known for being value-driven, and that is true for their wines as well. And there is no better example than "Two Buck Chuck" AKA Charles Shaw wine, which is now more like Four Buck Chuck. Two Buck Chuck is basically what put wine from Trader Joe’s on the map. But, as we discussed, they also offer a range of their private-label reserve wines at reasonable prices. By staying under $20, which used to be our cap as well, they stay in the Costco range of what most people would consider reasonably priced. 
  • Quality: Now, cheap is one thing, but if it is cheap and bad, then it is not going to be very popular. So, despite being sourced from mostly the bulk market, Trader Joe's Reserve wines are consistently seen as pne website put it "quaffable, affordable, and over-deliver for their price point". Some reviewers feel that the quality of some of the Reserve wines compares favorably with more expensive wines. For example, the Platinum Reserve wines, which cost around $15, are considered by some to be comparable to bottles that sell for $30 or more. As I mentioned, the quality of the wine is supposed to be equal to wines that sell for twice as much, and the idea is that because they don’t have to advertise their wines or use a middleman, they can save those costs and deliver that value back to the customers. 
  • Variety: As I also mentioned, one thing that I have liked about Trader Joe's is that it offers a diverse selection of wines, including both domestic and international. Each store stocks around 400 different wines each year, with some available year-round and others seasonally. This is actually one of the more remarkable things to me. You can find wines not just from the US, but from Italy, Spain, Portugal, New Zealand, Australia, South Africa, Argentina, Chile, and more. Again, for a relatively small wine section, they pack in a lot of variety. 
  • Discovery: One really smart thing they do at Trader Joe's is constantly rotating their inventory based on availability, which can make customers feel like they are on a hunt This means that there are always new wines to try, and some wines may only be available for a limited time. And that drives a lot of interest. 

So, it’s not rocket science, but it is pretty clever, and they obviously are doing something right because, again, they sell a lot of wine, and people are very curious about it, including those who just outright love it, and those who are a little more skeptical like me.

So, on that note, I think it’s time to learn a little more about the specific wines we are drinking today. Whaddya say?


Trader Joe’s Reserve Wines We Chose for This Episode 16:40

As usual, all of the wines we have chosen for this episode are under $25. In fact, since they are all Trader Joe’s Reserve - rather than Grand Reserve or Platinum Reserve but just plain old Reserve - they were all $9.99. Obviously all of them should be relatively easy to find because I bought them all at Trader Joe’s. 

However, it can be pretty hit or miss on what Trader Joe’s branded wine you are actually going to find in the store, so in order to be as precise as possible, we are going to give an annoying amount of detail about the name of each exact wine, including the exact location on the bottle and the Lot number. So, we can’t promise you can find these exact wines, but if you do, this should help, and we would expect wines relatively close to these at Trader Joe’s to be about the same quality. 

The first wine we are going to drink today is the 2023 Trader Joe’s Reserve Arroyo Seco Monterey County Chardonnay Lot #262. And, as usual, it is hard to find out too much about these wines. One thing I did note is that the wine label on the back does tell you who bottles the wine, and in this case the bottler is VinoEology LLC Sebastopol. I had ChatGPT do a little snooping, and they could not find any information that linked VinoEology to Trader Joe’s specifically, but the company is not noted as a bottler, but rather helps to connect companies to suppliers that bottle, and they seem to be affiliated with Kukeri Wines which may provide the production and bottling for them. 

Which brings me to a bigger topic which is why I am always so sus about Trader Joe’s. Why are they so opaque about who is doing the work? I just have a hard time trusting a company that seems so fun and positive with their funny shirts and stuff but then also is cagey about their business practices. But back to the wine.

Luckily, a website called Cheap Wine Finder found some information in the Trader Joe’s Fearless Flyer about this wine, if you can trust their flyer! They say that the flyer indicates the producer used 50% French oak barrels and 50% American oak barrels. As we have mentioned before, French oak tends to be a softer oak in terms of impacting flavor than American oak. They do not indicate if they are new or used barrels, because used barrels impart less flavor, so my guess is that this will have some oaky vanilla spice but maybe not an overpowering amount. 

One last note, the grapes for this wine come from Arroyo Seco which is in the Salinas Valley in central California, about 40 miles from the coast. A place we have driven through many times when our daughter was at CalPoly. It is beautiful, but warm, so this wine will likely be ripe, and is probably a reason for the high alcohol content which is over 14%, which is high for a white wine.

The next wine we are going to drink is the 2023 Trader Joe’s  Reserve Paso Robles Zinfandel Lot #265. Again, it was very difficult to find out much about this wine. It does come from the Paso Robles area which is very well known for Old Vine Zinfandel, and we love Turley wines from there, but this wine does not indicate that it is Old Vine. Which means it is probably not.

Again, not much information exists about this wine, but the bottle says it is Bottled by Beckett Family Paso Robles. They are the founders of Peachy Canyon Winery that specializes in Zinfandel and Rhône varietals (like Grenache and Syrah) and was one of the earliest wineries in Paso. Interestingly enough, the sons of the founders of Beckett Family founded Chronic Cellars which focuses on red blends and makes some interestingly named wines like Dead Nuts Paso Robles Red Blend, Knight Mare which is a red blend, Rays in Hell, and Love Machine.

Because we don’t know much about the wines, we are going on a bunch of tangents.

So, we need to move on to our last wine, which is the 2022 Trader Joe’s Reserve Horse Heaven Hills Cabernet Sauvignon and Syrah Lot #261. Horse Heaven Hills is right here in the great state of Washington, and is in the very south central area of the state on the Columbia River which creates the border with Oregon, just to the west of Walla Walla. Horse Heaven Hills is one of the newer AVAs in Washington, but it pumps out some high quality wines. 

For example, Quilceda Creek Winery got a 100 point rating from Robert Parker for their 2002 and 2003 Cabernet Sauvignons. Some other famous wineries that make wines from Horse Heaven Hills are Andrew Will and Passing Time. There is a very famous area of vineyards in Horse Heaven Hills called Champoux - spelled C H A M P O U X - and wines from that area can be very expensive. Horse Heaven Hills also makes up about a quarter of all wine production in Washington state, and remember that Washington state is only second to California in the US for wine production. So they make a buttload of wine. Which is actually a technical wine term, believe it or not. 

(A butt is half of a tun, which is the largest unit of measurement in the English wine cask system. A butt is technically equal to two hogsheads, which is 63 gallons each. A standard wine barrel holds about 60 gallons of wine. The term "butt" may come from the word for "large wooden cask" or "two-wheeled cart".)

There is a bit more information about this wine which is a blend of 74% Cabernet Sauvignon and 26% Syrah. One really interesting thing I found on a website called Vinopointer is that for a wine to be labeled as a single varietal bottling it has to have at least 75% of that grape, but they stopped at 74% on this one, which is really curious. More conspiracy theories about Trader Joe’s?!? 

I checked with Cheap Wine Finder, but they could not offer any information about this wine on the Fearless Flyer insert, so I can’t really tell you much more except when it comes to the vintner and bottler which is Airway Cellars which is, strangely enough, in Santa Rosa. Which means they had to truck the grapes down there. Not very climate friendly, TJ! Again, I am just sus about Trader Joe’s. They weird me out a bit.

In addition, ChatGPT could not find out information about this so-called Airway Cellars, and could not find a business registered under that name. It was able to find a Wine of the Month Club and Wine Hooligans business registered at the business address 980 Airway Court in Santa Rosa. This is like Severance. Mysterious but important. 

Wine Hooligans is a wine production company based in Santa Rosa, California that specializes in bulk wine procurement and custom wine production, and they oversee multiple wine brands and they provide full-service winemaking, including bottling, labeling, and distribution. That’s probably who is making it, but why would Trader Joe’s not just say Wine Hooligans and instead say some unregistered business called Airway Cellars? Sus. Very sus. So if anyone has any information on that business or the connection to shady Trader Joe’s, let us know. 

But, I think that is enough information - let’s get to drinking! We’ll take a quick break and be right back. And, if you have these wines or similar wines, drink along with us to get some participation points, which you can trade-in for free stickers - and you can get some extra participation points if you can tell us if you are suspicious of Trader Joe’s as well! You just need to send me an email with your mailing address, and I will get those “I drink with The Wine Pair Podcast” stickers over to you!

LINKS TO SOURCES FOR THESE SPECIFIC WINES


2023 Trader Joe’s Reserve Arroyo Seco Monterey County Chardonnay Lot #262, 2023 Trader Joe’s  Reserve Paso Robles Zinfandel Lot #265, 2022 Trader Joe’s Reserve Horse Heaven Hills Cabernet Sauvignon and Syray Lot #261 Wine Tasting, Pairing, and Review 28:20

Wine: Trader Joe’s Reserve Arroyo Seco Monterey County Chardonnay Lot #262
Region: California, Monterey County 
Year: 2023
Price: $9.99
Retailer: Trader Joe’s
Alcohol: 14.3%
Grapes: Chardonnay
Professional Rating: Sipped Wine Reviews 91, Vivino had no ratings

What we tasted and smelled in this Trader Joe’s Reserve Arroyo Seco Monterey County Chardonnay Lot #262:

  • Color: Dark yellow, looks thick
  • On the nose: Apple, peach, cedar, buttered popcorn, lemon, honey, vanilla, smells sweet, sweet bread, apple turnover
  • In the mouth: Fruit at the beginning that turns to caramel candy, butterscotch, big mouthfeel, oaky, strong bitter aftertaste like under ripe Granny Smith apple skins


Food to pair with this Trader Joe’s Reserve Arroyo Seco Monterey County Chardonnay Lot #262: Hard to pair with food, a cocktail wine, stinky cheese, brie in pastry and fig jam charcuterie board, tapenade, would not be a great seafood wine
 
As a reminder on our rating scale, we rate on a scale of 1-10, with no half points, where 7 and above means that we would buy it, and 4 and below means that we are likely to pour it down the sink, and a 5 or 6 means we are likely to drink it and finish it, but we are probably not going to buy it. 

Trader Joe’s Reserve Arroyo Seco Monterey County Chardonnay Lot #262 Wine Rating: 

  • Joe: 4/10
  • Carmela: 5/10


Wine: Trader Joe’s  Reserve Paso Robles Zinfandel Lot #265
Region: California, Paso Robles
Year: 2023
Price: $9.99
Retailer: Trader Joe’s
Alcohol: 14.3%
Grapes: Zinfandel
Professional Rating: Reverse Wine Snob: 7.3, Vivino had no rating

What we tasted and smelled in this  Trader Joe’s  Reserve Paso Robles Zinfandel Lot #265:

  • Color: Pretty dark purple, but not opaque
  • On the nose: Dark cherry, rose, cedar smoke, grape jelly, raspberry linzer cookie, clove, nutmeg, pleasant
  • In the mouth: Fruity an tart almost vinegary at the very beginning, juicy, jammy, bitter and dry and tannic on the end


Food to pair with this Trader Joe’s Reserve Paso Robles Zinfandel Lot #265: Cheap pizza and wine night wine, Domino’s Pizza, cookout hot dog and burgers

 Trader Joe’s  Reserve Paso Robles Zinfandel Lot #265 Wine Rating: 

  • Joe: 5/10
  • Carmela: 5/10


Wine: Trader Joe’s Reserve Horse Heaven Hills Cabernet Sauvignon and Syrah Lot #261
Region: Washington, Horse Heaven Hills
Year: 2022
Price: $9.99
Retailer: Trader Joe’s
Alcohol: 13.4%
Grapes: 74% Cabernet Sauvignon and 26% Syrah
Professional Rating: Vivino

What we tasted and smelled in this Trader Joe’s Reserve Horse Heaven Hills Cabernet Sauvignon and Syrah Lot #261:

  • Color: Very dark purple and nearly opaque, inky
  • On the nose: Cherry, cherry bramble, perfumey, plum, prune, date, fig, not a lot going on
  • In the mouth: Prune pastry, spice, syrupy, jam, really lingering alcohol aftertaste like a dark chocolate cherry cordial, Mexican chocolate with cayenne,incense, wood, needs some time - still a little sharp and tight, better with food


Food to pair with this Trader Joe’s Reserve Horse Heaven Hills Cabernet Sauvignon and Syrah Lot #261: Stew, steak, barbacoa, a food wine, a good cooking wine

Trader Joe’s Reserve Horse Heaven Hills Cabernet Sauvignon and Syrah Lot #261 Wine Rating:

  • Joe: 7/10
  • Carmela: 6/10


Which one of these are you finishing tonight?

  • Carmela: Trader Joe’s Reserve Horse Heaven Hills Cabernet Sauvignon and Syrah Lot #261
  • Joe: Trader Joe’s Reserve Horse Heaven Hills Cabernet Sauvignon and Syrah Lot #261


Taste profiles expected from 2023 Trader Joe’s Reserve Arroyo Seco Monterey County Chardonnay Lot #262, 2023 Trader Joe’s  Reserve Paso Robles Zinfandel Lot #265, 2022 Trader Joe’s Reserve Horse Heaven Hills Cabernet Sauvignon and Syrah Lot #261  46:47

  • Trader Joe’s Reserve Arroyo Seco Monterey County Chardonnay Lot #262
    • Wine label: Bright notes of citrus and green apple balanced with pear, hints of vanilla and a toasty finish
    • Sipped Reviews: This wine starts out with a bang of Meyer lemon and grapefruit on the nose.  There is very little evidence of malolactic conversion or oak on the nose.  Good intensity of fruit on the nose.  A bit of pear, baked apple and melon as well.  Take a taste and you get full body (lovely thick texture), medium long finish, great acidity — and all with amazing concentration of balanced flavors.  One flavor we got on the palate that is not visible on the nose is a hint of burnt sugar that goes well with the fruitiness.  This is a really nice Chardonnay for food or just sipping. 
    • CheapWineFinder: The color is a sunshine yellow. The nose is lemon curd, vanilla, apple, a little butter, peach, and pear, along with spice and a nice floral edge. The Trader Joe’s Reserve Arroyo Seco Chardonnay 2023 is a darker-tasting Chardonnay, not bright and juicy. There is more weight on the palate and the flavors are pleasing. This Chardonnay tastes like a mix of lemon and ripe apple, Anjou pear, juicy peach, rich vanilla, soft spice, a hint of butterscotch (not sweet), and stone fruit. The acidity is in the pocket; it lets the flavor unfold without intruding.
  • Trader Joe’s  Reserve Paso Robles Zinfandel Lot #265
    • Wine label: Notes of dark berries and red currants with hints of cranberries and spice on the finish.
    • Spirit of Wine blog: On the palate:  Touches with black currant, blackberry and perky plum on the initial sip, sleek and sparky, moving with some cleansing tartness into your cheeks for a slow fade.
  • Trader Joe’s Reserve Horse Heaven Hills Cabernet Sauvignon and Syrah Lot #261
    • Wine label: Bold and juicy with notes of rich cherry and toasted oak.
    • Reverse Wine Snob: opens with lots of ripe dark berry fruit on the nose along with nice touches of spice. Taking a sip reveals this to be a tasty, jammy blend featuring similar flavors to the nose. It's not terribly complex, but it works. It ends dry and with good length. By day 2 it was a bit smoother and not as jammy but it also developed a bit of a green note.
    • Vinopointer: The nose has red raspberry, dried plum, oak and vanilla notes and a faint whiff of white flowers. Nicely concentrated flavors of ripe red and black fruit flavors.


Trader Joe’s Reserve wines are a bit meh, and you can do better if you spend a little more

Outro and how to find The Wine Pair Podcast 49:46

Ok, so, Carmela, it’s time for us to go, but before we do, we want to thank you very much for listening to us - and if you haven’t done so yet, now would be the perfect time to follow or subscribe to our podcast and also a fantastic time to leave us a nice rating and review on our website or Apple podcasts or other podcast app - and it is an awesome and free way to support us and help us grow listeners.

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Alright, with that, we are going to sign off, so thanks again, and we will see you next time. And, as we say, life is short, so stop drinking shitty wine.

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