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Be Freaking Awesome Podcast
Tired of surface-level conversations and sugar-coated advice? You’re in the right place.
Be Freaking Awesome is not your average personal growth podcast. Hosted by Angela and Sami, an insightful mother-daughter duo with a gift for keeping it real, this is the space where authenticity, emotional intelligence, and radical self-awareness come together.
We’re not here just to inspire you. We’re here to equip you with tools, stories, and soul-level truths that will help you grow in the real world, not some Pinterest-perfect version of it.
Each week, we open up the real stuff: the messy middles, the limiting beliefs, the grief we never processed, the boundaries we were never taught to hold, and the dreams we’re still afraid to say out loud. From navigating burnout and setting healthy boundaries to healing your relationship with money and learning how to sit with hard emotions, we go deep and we do it with compassion, humor, and zero judgment.
This show is especially for the big-feeling, high-achieving, people-pleasing, growth-obsessed folks who are ready to stop pretending they’ve got it all together and actually start living aligned. If you've ever said, “I know there’s more for me,” or “I’m tired of carrying all this alone,” this podcast was made for you.
We bring two generations of experience, two distinct but complementary perspectives, and one shared mission: to help you stop settling, start healing, and live a freaking awesome life.
You’ll hear from a mix of powerful guests including trauma-informed financial coaches, creatives who turned pain into purpose, and business leaders with heart. We also share solo and co-hosted episodes where we dive into our own struggles and triumphs from the therapy room to the boardroom to our own kitchen table.
We’re not into quick fixes or perfectionism. We’re into progress, emotional regulation, nervous system safety, redefining success, and showing up with more courage, joy, and clarity than you ever thought possible.
No matter where you are on your journey, whether you’re starting over, in transition, building something bold, or just feeling a little lost, we’re here to remind you that you are not broken, you are not too much, and you are capable of far more than you’ve been led to believe.
Take a breath. Hit play. And get ready to do the deep work of becoming who you were always meant to be.
This is your space to grow, heal, laugh, cry, question, and transform. Because life’s too short to settle for anything less than freaking awesome.
Be Freaking Awesome Podcast
EP222 What Changes When You're Not Running from Your Beliefs Anymore
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Most people who write a book are terrified when it comes out. Angela was, too the first time. And the second time, she was more settled but still working through it. This time? Something is genuinely different. And that difference is kind of the whole point of the book itself.
The Invisible Edge is Angela's third book, and it is a leadership fable five fictional business owners, one executive coach, and a mastermind that slowly unpacks the hidden beliefs each of them has been carrying since long before they ran a company. The premise sounds familiar if you have been around this podcast for a while: the seven core limiting beliefs, the nervous system, the idea that what fuels your success might also be what quietly makes that success unsustainable. But the format is completely different -- it is a story, not a framework, and it was designed to make the Traveling Light concepts feel more like something you can inhabit rather than something you have to study. In this episode, we dig into:
- What it actually feels like to release a book from a nervous system that is no longer activated
- Why Angela thought she would never be type-A driven again after doing the belief work -- and what happened instead
- The two and a half years these characters spent wandering around in her head before hitting the page
- How the five fictional businesses each serve as a metaphor for one of the seven core limiting beliefs
- What changed between Be Freaking Awesome, Traveling Light, and this one -- and why it matters for readers of all three
Sami and Angela also get into the rabbit-trail energy that makes this podcast what it is (yes, they fact-checked whether car ozone sensors are real mid-episode -- they are), the story of a family that passed Traveling Light between three generations, and what Angela is building toward as she looks ahead to book four and the ten-year anniversary of Be Freaking Awesome.
If you have ever wondered what it looks like to actually integrate the internal work -- not just learn it, not just teach it, but live inside it -- this episode is a really good window into that. Angela is not performing calm. She is calm. And the difference is worth hearing.
Press play right now. Not because it is a book launch, but because this is one of those conversations that will make you think about your own check engine light -- and whether you have just been driving around with it on.
Mentioned in this episode:
- The Invisible Edge by Angela Belford -- bfreakingawesome.com/the-invisible-edge-preorder and on Amazon, Barnes & Noble, Walmart.com, and Target.com (paperback and hardcover available)
- Traveling Light by Angela Belford -- amazon.com/dp/0999186221
- Be Freaking Awesome by Angela Belford -- available on Amazon
- Angela Belford -- angelabelford.com
Related episodes:
- EP95 -- Limiting Beliefs and the Nervous System Toolbox: The foundational episode for understanding the seven core beliefs that every character in The Invisible Edge is working through.
- EP144 -- How Thoughts Create Feelings: Angela breaks down the belief replacement framework that becomes the teaching methodology in the book.
- EP207 -- The Inner Critic: The book's characters are all navigating some version of the inner critic -- this episode is the deep-dive companion.
- EP178 -- Workaholism and Core Beliefs: Angela and guest Moyra Gorski explore how "I have what it takes" gets weaponized as workaholism -- directly relevant to the subtitle of The Invisible Edge.
The 3rd Annual Family Business Forum is May 19 in Springdale, AR. A day built for family-owned businesses who want to communicate better, lead stronger, and actually enjoy working together. Sessions on communication, AI, and high performance, plus a panel, awards, and networking. Early bird tickets are $75 through April 30, then the price goes up. Grab your spot before May 1 at familybusinessnow.com.
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