Ski Mom and Daughter Wendy and Danica Carey of Seirus Innovation

In this episode Nicole and Sarah host Wendy and Danica Carey.  Wendy is the CFO and Danica is the Director of Marketing at Seirus Innovation.  Seirus Innovation makes cutting edge gear to keep you warm using the latest fabrics, the most advanced technologies, and a unique R&D process.  They were the first to bring rechargeable heated gloves to market, and have 19 patents aimed at making your outdoor experience warm and comfortable.

Wendy and Danica tell us all about their favorite Seirus products, old and new (see links below).

Wendy tells us her ski story, starting as a kid visiting Palisades Tahoe, she fell in love with the mountains and the woods.   Danica shares a favorite story, learning to ski with her mom as a toddler at Mammoth.

Wendy walked us through the history of Seirus, starting with the invention of cat tracks and ski masks, and expanding to all sorts of amazing products to keep your hands, face and feet warm. 

We learned about the R&D process at Seirus that includes people both inside and outside the company and brings diverse perspectives to solve problems for their customers.  Danica grew up in the ski industry and gives us her views on strong women in the industry that have shaped her life and career.

We also discussed the ways Seirus has led the snowsports industry to improve diversity from the inside out - as well as how the company gives back.

Keep up with the latest from Seirus:
On Facebook: https://www.facebook.com/SeirusGear/
On Instagram: https://instagram.com/seirus_gear
On Twitter: https://twitter.com/seirusgear
On YouTube: https://youtube.com/c/SeirusInnovation

Resources:

Read Danica’s article titled “It’s Time to Reconsider What Skiers Think is Cool” in Ski Magazine
Snowsports Industries America

Favorite Seirus Products:

• Seirus Innovation 2116 Heatwave Cold Weather Glove Liner https://amzn.to/3Dm6bXk
• Seirus Men's Heat Touch Hellfire Mitt https://amzn.to/3tOzbE0
• Seirus Innovation 4150 Cat Tracks Boot Sole Protectors for added Comfort and Traction https://amzn.to/3tPXOQR
• Original Masque https://amzn.to/36X5VSu
• Magnemask™ Bandit Combo Tube https://www.seirus.com/magnemask-combo-tube

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