Your value to your clients must extend beyond simply providing them with a hard workout. 

To produce real results, retain your clients, and grow your income, you must go further and delve into areas such as stress management, nutrition, behavior, and more. 

In this week's Becoming the Ultimate Coach, the Jock (Scott Schutte) and the Doc (Janine Stichter) dig into why just putting people through tough workouts isn't going to get them the results most clients want. They go on to expand on the absolute need to expand your approach beyond such a simplistic technique.