How to Build, Scale, and Sell Your Business Like a Pro Artwork

Be Authentic or GTFO!

Hey everybody, I'm Eric Oberembt. I want to thank you all for following and tuning into my new podcast, Be Authentic or GET THE F*CK OUT! If you know me, you know that I value keeping it real and leading with authenticity. That’s what this podcast is all about. 👊🏼 The only requirement to be a guest is that you are being authentic to who you are. If you're not, I'll shut It down and ask you to leave. "When you show up authentic, you create a space for others to do the same. Walk in your truth!"

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Be Authentic or GTFO!

How to Build, Scale, and Sell Your Business Like a Pro

January 28, 2025 • Eric Oberembt • Season 6 • Episode 9

From Grand Cayman’s Exhale 2.0 retreat, Eric dives deep with M&A expert Brian Franco on scaling, planning exits, and building legacy-ready businesses. They tackle how to create a culture that sticks, why recurring revenue changes the game, and how prepping your business for sale—whether in a decade or tomorrow—puts you in control. Oh, and did we mention Porsche racing, paddleboarding, and diving into deep waters, literally and metaphorically? This episode is packed with insights for entrepreneurs ready to level up.

CHAPTERS

00:00 – Intro: Be Authentic or GTFO
00:22 – Shoutout to Sponsors: SMA Support Services
01:15 – Live from Exhale 2.0: The Underwater UN Mastermind
02:00 – Meet Brian Franco: Founder & CEO of Meritage Partners
03:50 – Why Strategic Buyers Pay More
06:10 – How Pet Strollers Became a Booming Business
10:20 – California Chaos & Fighting for Public Schools
15:22 – Prepping Businesses for Market: Collapsing Timelines
20:16 – Legacy Ready Live Event Overview: February 27-28
26:45 – The True Cost of Legal Fees in M&A Deals
31:08 – The Power of Predictable Revenue Streams
34:00 – Why Culture Comes Before Process
41:50 – Scaling Through Acquisitions vs. Organic Growth
49:12 – Eric’s Experience with Golden Handcuffs & Retention Strategies
56:15 – How M&A Advisory Simplifies Exit Planning
01:05:10 – The Value of Recurring Revenue in Commercial Roofing
01:09:20 – Final Thoughts & Takeaways: Legacy Ready Live

If you're an entrepreneur ready to think big and future-proof your business, don’t miss this one!

#Authenticity #BusinessGrowth #LegacyReadyLive #BeAuthenticGTFO

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