How to Build a Brand People Can’t Ignore

What happens when the Best Damn Roofer returns to the show with no script, no agenda, and no filters?

Josh Bigger is back — and this conversation goes everywhere.

From building a massive following in the roofing industry using outrageous content… to turning that attention into real businesses, marketing agencies, and brand partnerships — Josh breaks down the strategy behind the chaos.

But beneath the persona is a deeper story: fatherhood, business pivots, starting over after a divorce, standing up for personal beliefs, and the reality of building a brand that millions of people watch.

In this episode Eric and Josh talk about:
- How controversial content can explode your brand
- The marketing strategy behind viral roofing videos
- Turning social media attention into real business revenue
- The difference between the online persona and the real person
- Why roofing companies need better education and training
- The future of roofing brands, marketing, and influence
- Building businesses that support your family — not destroy it

This episode is raw, funny, uncomfortable at times, and completely authentic.

Exactly how we like it.

Listen to this episode on other podcast platforms:

Spotify: https://tinyurl.com/BeAuthenticSpotify
Google Podcast: https://tinyurl.com/BeAuthenticGooglePodcast
Apple Podcast: https://tinyurl.com/BeAuthenticApplePodcast
Amazon Music: https://tinyurl.com/BeAuthenticAmazonMusic

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Website: https://beauthenticorgtfo.com

Follow Podcast Host Eric Oberembt on social media:
Facebook: https://www.facebook.com/ericoberembt
Instagram: https://www.instagram.com/ericoberembt