Michael Diego is the Co-Founder and CEO of Wise Assistant, a word-of-mouth marketing platform that helps aspiring creative solopreneurs start and run their business, grow, and monetize their personal brands. Michael has experience building teams, products, and businesses from the ground up all around the world, and much insight into the benefits of influencer marketing.

Michael joins Josh Becerra in episode 24 of How I Work to discuss the benefits of influencer marketing and the importance of fostering relationships with influencers to ensure genuine and honest word-of-mouth marketing. Plus, he dives into:

• The shift in marketing: from conventional to narrow cast media
• Why you don’t want to look at influencer marketing from a transactional perspective
• The influencer lifecycle: Discovery, Communication, & Tracking ROI

Learn more about Michael Diego and Wise Assistant: https://www.wiseassistant.com/

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Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.

Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance.