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Join hosts Josh Becerra and Shinhee Son as they discuss the real impact of broken analytics. Imagine reporting on your revenue, only to find that it all drops to zero after an update. 

We discuss:

Why analytics often fail during migrations
Common mistakes marketers make with tracking
How to get alignment on your KPIs with leadership
The steps to building a reliable source of truth

🎧 Tune in to learn how to keep your data under control!

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