Full blog and podcast: https://hubs.la/Q01N4jJ40
In this episode of How I Work, our host, Josh Becerra from Augurian, sits down with Dena Mayne, the Chief Operating Officer of Keystone Group International. Prior to her role at Keystone, Dena enjoyed a remarkable 25-year career in large corporate environments, including renowned companies like 3M and Ecolab. Her passion for leadership development and innovation led her to her current position. Dena shares her experiences working in international settings, particularly in Latin America and Asia Pacific, which exposed her to diverse cultures and taught her valuable leadership lessons.
One pivotal moment in her career occurred during a chance encounter with 3M's CEO in a stairwell, which left a lasting impact on Dena. The CEO's genuine interest in her growth and development ignited her passion for inspiring action and helping others achieve their goals.
The conversation turns to servant leadership and conscious leadership, which are fundamental to Keystone Group's culture. Dena explains how these principles focus on empathy, emotional intelligence, self-awareness, and the importance of leading with purpose. She emphasizes the significance of leaders understanding their "personal why" and surrounding themselves with a complementary team to achieve their goals.
Dena and Josh explore the evolving relationship between sales and marketing within organizations. They discuss the trend of some leaders believing marketing should report to sales due to their increasing alignment in revenue generation. While acknowledging the importance of collaboration, they stress both functions' unique strategies and capabilities and the need to harmonize their efforts by understanding the customer journey.
Plus:
- Servant leadership: Empathy and emotional intelligence, hiring to augment gaps, and leading culture
- The common relationship trend between sales and marketing teams
- Advice for leaders facing challenges, change, and uncertainty
"We're all different in how we lead and why we want to be leaders, so it's reminding ourselves of our own personal why. Why are we in the position that we're in? What inspires us? How did we get here?"
This episode offers valuable insights for leaders, aspiring entrepreneurs, and anyone interested in leadership development, organizational culture, and the dynamic interplay between sales and marketing in today's business landscape. Don't miss this opportunity to gain wisdom from Dena Mayne's remarkable journey and expertise.
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In this exclusive interview, Josh Becerra meets with Jeanne Omlor, a business strategist and online coach. At 54, she turned her life around, going from a single parent in debt to organically creating a multi-million-dollar business in four years. Jeanne emphasizes the importance of soul-to-soul connection in networking and discusses the crucial role of mindset in achieving business success. Her story and advice are truly inspiring for entrepreneurs looking to succeed in the online business world, starting a small business, and gaining finance tips, career tips, and work hacks. She also shares valuable insights into money management and career management, as well as strategies for managing business and turning debt to millions. Jeanne's journey is particularly encouraging for women in business and those seeking guidance from a career coach specializing in coaching success, online coaching, and online business.
Discover how Jeanne overcame her initial challenges, honed her skills across platforms like Facebook, LinkedIn, and Instagram, and developed a mindset that played a pivotal role in her success. Jeanne’s story underscores the significance of mindset and business strategy working hand in hand and serves as an inspiration for those looking to thrive in the ever-evolving world of online business. Plus:
- Mindset Magic: Unleashing success with the right mindset and strategy in the digital realm
- Building genuine connections for business growth with soul-to-soul connection
- Meisner Technique, where acting meets relational marketing in business intelligence?
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Full Blog: https://augurian.com/blog/how-i-work-greg-sax/
Welcome to the captivating world of real estate growth and innovation! In this exclusive interview, we sit down with the brilliant mind behind decades of experience and success in the industry—Greg Sax. As the Director of Growth Management at RESO (Real Estate Standards Organization), Greg has transformed the landscape of real estate transactions through data standards and efficient processes.
Join us as we delve deep into Greg's remarkable journey, from the pre-internet era to the tech-centric present. Discover how he navigated the early days of the internet, harnessed the power of information, and contributed to groundbreaking developments like Gopher and HTML. Greg's insights are a testament to the endless possibilities when you stay open to new adventures and emerging technologies.
Explore the dynamics of real estate growth, co-opetition, international expansion, and the fascinating interplay of various personalities within the industry. Greg's wisdom and experience are an invaluable guide for anyone seeking success in real estate or the tech world.
Get ready for an enlightening conversation that uncovers the strategies, challenges, and triumphs behind real estate growth and standards. This interview is a testament to the power of curiosity, cooperation, and innovation.
#realestategrowth #podcastinterview #saas #growthmanager #techleaders
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Join us in this captivating episode of 'How I Work' as Josh Becerra sits down with Andrew Mullin, VP of Marketing of EarthDaily Agro, a pioneering #EarthObservation #GeospatialAnalytics growth stage company. Discover the wonders of space science, cutting-edge technology, and how EarthDaily Agro leverages satellite data for environment protection and agribusiness insights.
🌐 EarthDaily Agro: Empowering Change with Space Technology
Learn how EarthDaily Agro's innovative SaaS software, backed by high-quality satellite data, offers transformative geospatial analytics for diverse industries. From #agriculture and forestry to policy-making, their Earth Observation platform provides real-time insights to support informed decision-making.
🌿 Social Responsibility & Humanitarian Relief Efforts
EarthDaily Agro goes beyond its tech prowess, engaging in impactful humanitarian relief efforts like Farmerhood in Ukraine. Witness how they demonstrate #socialresponsibility by aiding farmers affected by war, contributing to environmental protection, and creating a positive impact on the Earth.
💼 Navigating Agribusiness with Account-Based Marketing
Andrew Mullin reveals the exciting challenges of marketing EarthDaily Agro's platform to diverse industries. Uncover the power of account-based marketing in delivering tailored messages to different sectors, driving adoption, and empowering agribusinesses worldwide.
🌎 EarthDaily Agro: A Game-Changer for Agriculture
Experience how EarthDaily Agro's geospatial technology revolutionizes the agricultural sector, providing planetary insights for agribusinesses, commodity traders, insurers, and governments. Witness how Earth Observation data contributes to sustainability and growth in the #agro industry.
🎙️ Hosted by Josh Becerra from Augurian
In this 'How I Work' episode, Josh Becerra, founder of Augurian, delves into the intriguing world of space, science, and technology with Andrew Mullin, unraveling the fascinating journey of EarthDaily Agro.
🔬 Unlock the Future of Earth Observation & Geospatial Analytics
Discover the immense possibilities of space technology and its role in shaping our world with EarthDaily. Join us on this thought-provoking journey of innovation, sustainability, and the boundless wonders of the cosmos.
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Full Blog and Transcript: https://augurian.com/blog/how-i-work-ryan-okeeffe/
In this informative video, join Josh Becerra from Augurian in an insightful interview with Ryan O'Keefe as they explore the topic of emotional intelligence and its relevance in the workplace. Discover what emotional intelligence is and how it impacts various aspects of professional life, including personal branding, trust-building, and performance.
Gain valuable insights into the importance of social skills, management training, and leadership development in cultivating emotional intelligence. This engaging discussion sheds light on the significance of understanding and managing emotions at work, and the benefits of leading with EQ. If you're looking to enhance your career skills and effectively navigate the workplace dynamics, this video is a must-watch. Learn practical strategies and techniques for harnessing emotional intelligence and leading with authenticity. Don't miss out on the opportunity to gain a deeper understanding of emotional intelligence in the workplace. Watch this video now and unlock the power of EQ for professional success.
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Full Blog & Podcast: https://augurian.com/blog/how-i-work-molly-lopez/
In this episode of How I Work, join host Josh Becerra as he interviews Molly Lopez, a successful entrepreneur and owner partner of Hite Miami office. Molly shares her journey of starting her own digital marketing agency and scaling it to seven figures in under three years. She discusses the challenges she faced and the decisions that led her to merge with Hite Digital.
They dive into topics such as the importance of finding the right business partner, the benefits and drawbacks of niching in the agency industry, and the significance of building a positive company culture. Molly emphasizes the value of leading with kindness, maintaining open communication, and creating a work-life balance for her team. She also highlights the role of mental health in the entrepreneurial journey and the importance of seeking support and avoiding the comparison trap on social media.
If you're an entrepreneur or aspiring to start your own business, this episode is packed with valuable insights and advice from Molly, an experienced entrepreneur and digital marketing expert. Tune in for motivation, tips on scaling your business, and a discussion on the challenges and rewards of entrepreneurship.
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Welcome to "How I Work" Episode 43 with Dr. Benjamin Ritter, where we delve into the realm of self-development and positive thinking to help you transform your mindset and find happiness and fulfillment at work. In this episode, we tackle topics such as job satisfaction, attitude at work, burnout, stress management, mental health, and overall well-being.
Dr. Ritter shares his valuable insights on how to change your mindset and break free from the cycle of feeling unhappy at work. He emphasizes the importance of self-leadership and career advice at different stages of your professional journey. Discover the three pillars of self-leadership: clarity, confidence, and control, and how they can empower you to take charge of your career.
We explore the detrimental effects of burnout, boredom, and stress on your mental health and provide practical strategies on how to manage these challenges in the workplace. Find out how to cultivate a positive attitude at work and maintain a healthy work-life balance.
Join us as we discuss the significance of finding meaning and fulfillment in your career and explore the role of happiness meditation and a can-do attitude in creating a positive workplace environment. Learn how to nurture your work passion and prioritize your own well-being while excelling professionally.
If you're ready to embrace a positive attitude at the workplace, seek career advice, and develop self-leadership skills to create a fulfilling and successful career, this episode is for you. Don't miss out on actionable strategies and valuable insights that will transform your work life. Subscribe now and unlock the key to unlocking your true potential.
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Join Josh Becerra as he interviews renowned copywriter Sara Rosinsky as they discuss copywriting for beginners in 2023.
- Gain valuable insights and master the art of persuasive writing with the top 10 tips and tricks shared by Sara.
- Explore the fundamental concepts of copywriting, learn from the best copywriting examples, and discover essential tools for copywriters.
- Dive into the fascinating intersection of AI and copywriting, and uncover how to become a successful copywriter.
Whether you're a marketer, aspiring writer, or business owner, this interview provides actionable advice and valuable strategies to captivate your audience with compelling copy.
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Full blog and transcript:
Welcome to "How I Work" Episode 41 with Steven Rothberg, where we dive into the impact of artificial intelligence (AI) on jobs and the economy in 2023. Join us as we explore the insights of Steven Rothberg, an accomplished entrepreneur and Chief Visionary Officer of College Recruiter. With over 27 years of experience in the recruiting industry, Steven shares his valuable perspectives on the challenges and opportunities in this ever-evolving field.
In this episode, Steven takes us on a journey through the transformative power of technology, specifically AI, in the recruitment process. Discover the importance of embracing innovative strategies to attract and retain top talent in today's digital landscape amidst concerns about AI job replacement and displacement. Gain unique insights into the shifting job market, economy, and technology trends that are shaping our world in 2023, including what jobs will be replaced by robots and lost to AI.
Here are some captivating highlights from our conversation:
- Unveiling the jobs at risk as AI advances and understanding what jobs will be replaced by AI
- How job boards have shifted over the past 5-10 years
- Steven's intriguing product development philosophy: Bubble gum, baling wire, and bandaids, which addresses the challenges posed by AI job displacement and recruiting in 2023
- Exploring the 2023 macro conditions with a staggering statistic: two job openings for every job seeker, shedding light on the changing landscape as AI takes over and the economy changes
Don't miss out on this insightful and thought-provoking episode, where we discuss the rise of AI, its impact on jobs, and the economy in 2023. Join us as we navigate the ever-changing landscape and uncover strategies to thrive in the age of AI.
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Revamp your demand generation strategy with Deanna Shimota, CEO of GrowthMode Marketing. Learn how to map customer journeys, create behavioral campaigns and more. Discover the difference between demand and lead gen. Tune in to How I Work and boost sales with expert insights.
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Are you looking to increase your productivity and avoid common web dev mistakes? Look no further than this How I Work interview with Josh Becerra and Ken Vermielle!
In this video, we'll discuss the biggest developer time wasters and mistakes that SaaS founders make. From productivity mistakes to programming time wasters, Ken shares tips and tools for improving your workflow and achieving startup success. Whether experienced in web dev or a new SaaS founder, this video has something for everyone. Don't miss out on these valuable insights, and start optimizing your productivity today!
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Full transcript and blog
Madeline joins Josh Becerra to discuss DEI in the workplace and discuss recruitment and retention tips in 2023.
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Tamara joins Josh Becerra in episode 37 to share her story of turning her passion for video production into a successful podcast and video marketing agency. Her expertise ranges from idea generation to podcast SEO and Youtube optimization, and she touches on the main points to acknowledge throughout the process. Plus:
- What is Micro-Content: Tactical, Practical, and Philosophical
- How do you choose the right pieces of micro-content for your video marketing
- Everyone has a podcast these days - how do you make your podcast stand out and succeed?
Get the full transcript and blog
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Jenna Zeng is a serial entrepreneur that specializes in business optimization through automation. She is the co-founder of a SaaS company, StaffNet, that allows business owners to focus on the things they’re truly passionate about while keeping their business organized.
Jenna joins Josh Becerra to share how her experience in the industry brought her from pain points to developer meetings for successful startups. She strongly believes in coming from a place of service and a labor of love - her key to success is finding a problem people are experiencing and creating a solution. Plus:
- Wasting Marketing $: Using the strategy that makes the most sense for your business
- Introverted entrepreneurs - can they succeed?
- If you’re going to do something, do it for the right reasons - Mindset of Service
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Scott Baradell is a writer, entrepreneur, and seasoned c-suite executive with experience in journalism and PR. Scott is the CEO of his agency, Idea Grove, and is the author of “Trust Signals: Brand building in a post-truth world.”
Scott joins Josh Becerra in episode 35 to discuss building brand trust in a world of fake news and gatekeeping. He shares the history of brand trust and gives an in-depth explanation of brand building in a post-truth world. Plus:
- The three kinds of trust signals: website, inbound, and SEO
- When spending marketing dollars, go with your research - not your gut
- The growth system acronym: T.R.U.S.T
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Full podcast and transcript: https://augurian.com/blog/how-i-work-karan-ferrell-rhodes/
Karan Ferrell-Rhodes is the founder of Shockingly Different Leadership, a global human capital professional services firm that helps organizations quickly locate trusted expertise to get their “people projects” done. She is also the best-selling author of Lead at the Top of Your Game.
Karan shares the 7 leadership tactics that drive differentiating value after researching over 10k high-potential leaders globally. She has found that the mechanics of leading are the same across all industries, and explains what those look like. Plus:
- Challenges leaders may face: silos and constant industry changes
- Earning the right to be heard by differentiating your value
- A couple of culture pillars: A willingness to listen and to take action
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Ramona Shaw has expertise in leadership and executive coaching, and is a former VP of a global private equity firm, she leverages her experience to help new managers become leaders. She is a best-selling author, podcast host, and has developed a 12-week curriculum on the foundations of leadership.
Ramona and Josh dove into the foundations of leadership and confidence. She shares how believing in each other and delegation are key attributes of an environment that fosters confidence, and how leadership responsibilities shift as your company evolves and grows. Plus:
- The risk of over confidence: Looking at confidence as a spectrum
- Practicing stoic leadership
- The cost of not having company values - confusion, lack of trust, and misalignment
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Zeze Peters is the founder and CEO of Beam.city, a unified advertising automation platform that uses artificial intelligence and algorithms to help businesses plan and optimize their ads, automatically.
How I Work, Episode 32 with Zeze Peters (Beam.city)
Zeze Peters is a rocket-scientist turned CEO who joined Josh Becerra to share how marketing truly is like rocket-science. He’s got over 20 years of experience in software, robotics, and applied AI and he has used it to gain a better understanding of what is missing in the Martech landscape - consolidation. Plus:
- Testing and automation: The marketing and rocket science overlap
- How industry change may be one of the only constants in marketing
- The overwhelming choice due to the explosion of MarTech tools
Full episode page: https://augurian.com/blog/how-i-work-zeze-peters/
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Nikki Bradley is a brand strategist and authentic messaging expert who helps businesses and individuals build their brands, which she says, is simply your reputation. With over 20 years of experience in marketing, she founded Nichely, LLC a brand strategy and business growth advisory firm.
Nikki sits down with Josh Becerra to challenge people to think less about getting in front of more eyes and more about how you’re showing up for the people that you’re already in front of. She also talks about the challenges and lessons she has learned from being a black woman in the corporate world and how to build your armor but keep your authentic self under it. Plus:
- Having confidence: Sasha Fierce and red lipstick?
- Ensuring your employees feel seen, heard, and appreciated
- Rituals: celebrations, partnering, and gratitude rants
For the full podcast webpage visit: https://augurian.com/blog/how-i-work-nikki-bradley/
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Joseph Pergolizzi is a business advisor and M&A broker with over 25 years of entrepreneurial experience. He has helped over 1,000 entrepreneurs successfully scale and exit their businesses throughout his career and has experience from small start-ups to some of the biggest household names today.
Joseph and Josh Becerra discussed leaning into the relational side of acquisitions in episode 30 of How I Work. He has advises buyers and sellers to set everybody up for a successful transaction. He also shares what he has learned about the different types of founders and entrepreneurs and what tends to push them to sell. Plus:
- Helping a company prepare for a sale: Developing a “buyers language”
- A buyer’s gold: BizDev -> Where is this company going?
- Trends in the acquisition space: downward pressure and apprehension
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Corey Walker is the co-author of Instagram For Dummies and Instagram For Business For Dummies, a how-to guide for using Instagram to market your business. She is also the owner of The Marketing Specialist, a digital marketing agency where she helps businesses achieve success in the digital world.
Corey sat down with Josh Becerra in episode 29 of How I Work to share the inside scoop on Instagram for Dummies and Instagram for Business for Dummies - both of which she co-authored. She also explains the importance of thinking of Instagram as a funnel and knowing when to put information where. Plus:
- Her #1 Tip: Whenever Instagram pushes something new, use it
- B2B Instagram Success: Highlighting staff, a human touch, and humor
- Why having an accountability partner is so important
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Andrew Forman is the founder and CEO of Givz, an e-commerce marketing platform that provides a platform for brands and merchants to offer a replacement to traditional discounts. He worked in investment banking and was the treasurer of a non-profit before starting his own business combining the two – a social impact tech startup.
Andrew joined Josh Becerra in episode 28 of How I Work to discuss the long term effects of discounts on your business and how they may actually be hurting more than helping. He goes into depth on how deals are changing, and how to weave social impact into your business plan in a genuine and authentic way. Plus:
- Aligning interests: Match your company’s goals to your individual’s goals
- The shift from third party data to first party data
- “Go find a problem and fix it” – the advice that got him to where he is today
Learn more about Andrew Forman and Givz: https://www.givz.com/
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Kathy Guzmán Galloway is a girl mom, entrepreneur, educator, strategist and 20 year veteran of the CPG marketing world. She is the CEO at kgalloway consulting, where she helps startups to Fortune 500 organizations drive growth with strategy and innovation.
Kathy joins Josh Becerra in episode 27 of How I Work to discuss the importance of taking over your career and getting back to the basics with your brand fundamentals. She emphasizes the importance of all members of the organization having tough conversations and a willingness to permeate beyond them, plus:
- Narrowing it down: Articulating your purpose and goals
- Ensuring the brand owner is the owner of the brand
- Shifting away from a mindset of scarcity: shoutout Rachel Rodgers
Learn more about Kathy Guzmán Galloway and kgalloway consulting: https://www.kgallowayconsulting.com/
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Ashleigh Wilson is the founder and CEO of AuditMate, the first-ever elevator auditing system built to empower property managers and owners to get the full value of their elevator maintenance contract. Ashleigh is a self-proclaimed elevator nerd that grew up in the industry, saw a need for improvement, and created it.
Ashleigh joins Josh Becerra in episode 26 of How I Work to discuss putting people first, having empathy for your clients, focusing on people, then product, then profit. Ashleigh also explains the importance of aligning expectations with deliverables. Plus:
- Shifting the power: increasing Transparency, Awareness, and Education
- Simplifying your marketing by using language that is accessible and digestible
- Resources on the Attention Economy and Radical Leadership
Learn more about Ashleigh Wilson and AuditMate: https://auditmate.com/
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Want to learn more about Augurian? Listen to our core values or reach out to speak with an Augur today about your marketing strategy and digital advertising performance.
Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.
Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance.
Esra Kucukciftci is a pricing and monetization strategy consultant that founded Pricing Innovations, a boutique product consultancy. Esra is the creator of the the Pricing Canvas™ and prior to founding Pricing Innovations, she worked in technology, e-commerce, and numerous SaaS businesses,
How I Work, Episode 25 with Esra Kucukciftci (Pricing Innovations)
Esra joins Josh Becerra in episode 25 of How I Work to explain why pricing doesn’t just mean “prices.” She explains pricing vs. pricing plans and further dives into the the three components of pricing plans: structure, model, and window. Plus:
- Mistakes in testing: Focus groups, A/B tests, and Timing
- The Future of SaaS Pricing: Ecosystems and Recurring Revenue Models
- Creating models where they don't exist: Systemic Transformations & Climate Action
Want to learn more about Augurian? Listen to our core values or reach out to speak with an Augur today about your marketing strategy and digital advertising performance.
Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.
Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance.
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Unlocking Leadership Wisdom: Dena Mayne's Journey from 3M to Keystone EP49
26:23
Career Coach Shares: From Debt to Millions Ep48 W/ Jeanne Omlor
24:16
Real Estate Success and Tech-Centric Growth EP47 W/ Greg Sax
27:28
Explore the Universe of Earth Observation & Geospatial Analytics EP46 W/ Andrew Mullin
32:11
Emotional Intelligence at Work and Understanding Your Emotions EP45 w/ Ryan O'Keeffe
25:10
Entrepreneur Motivation: Scaling a Digital Marketing Startup EP44 W/ Molly Lopez
28:52
Finding Job Satisfaction & Changing Careers EP43 W/ Dr. Benjamin Ritter
31:29
Copywriting in 2023: 10 Tips, Examples, and AI's Intrusion: EP42 w/ Sara Rosinsky
29:52
How The Rise of AI Will Affect Jobs and the Economy in 2023: EP41 W/ Steven Rothberg
33:22
B2B Demand Generation or Lead Generation in 2023? Ep 40 W/ Deanna Shimota
28:26
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How to see SaaS Startup Success and Avoid Web Dev Mistakes: EP39 ft. Ken Vermeille
33:22
Workplace Diversity, Recruitment, and Retention in 2023
22:56
Podcasts, Micro-Content, and Video Marketing: EP37 W/ Tamara Thompson
34:13
Turning Pain Points into Startups: EP36 w/ Jenna Zeng
17:16
Brand building in a Post-Truth World: EP35 w/ Scott Baradell
19:38
7 Tactics of Successful Leaders: EP34 W/ Karan Ferrell-Rhodes
26:56
Leading With Confidence: EP33 W/ Ramona Shaw
26:20
Unifying Your Marketing Channels & MarTech Consolidation: Ep 32 W/ Zeze Peters
13:34
Showing Up: Professionally and Authentically: EP31 W/ Nikki Bradley
0:24
Leaning Into The Relational Side of Acquisitions: EP30 W/ Joe Pergolizzi
17:21
Instagram for Dummies: EP29 W/ Corey Walker (Author)
25:23
Are Discounts Dead? EP28 W/ Andrew Forman (Givz)
19:19
Brand Fundamentals and Inclusive Responsibilities: EP27 w/ Kathy Guzmán Galloway
33:25
Putting People First: ‘How I Work’ EP26 w/ Ashleigh Wilson (AuditMate)
19:34
Pricing Doesn’t Mean Prices: ‘How I Work’ EP25 w/ Esra Kucukciftci (Pricing Innovations)
40:38