Why Aren’t Prices More Transparent?

Marketing Connections

Marketing Connections
Why Aren’t Prices More Transparent?
Mar 12, 2023 Season 3 Episode 7
The Marketing Science Institute

Did you ever get a bill for something you assumed was one price but the cost shot up because of a bunch of fees?  On this episode of Marketing Connections, we look at price transparency and which industries tag on fees so we pay more than expected.