No might be the scariest word in negotiations where the goal is to reach an agreement where both sides can say yes. But could there be an upside to the use of No in bargaining? Join Chris and Matt as they talk about ways that a nuanced use of No can be a helpful tool in the negotiations process. 

References:

• Never Split the Difference, Chris Voss
• Start With No, Jim Camp
• Three Kinds of No, James Sebenius