Delivering Exceptional Customer Experiences in a Digital First World with Tim Martin of Merkle Australia

In this episode of AdTech | AlikeAudience, we covered a wide range of topics trending in the AdTech and MarTech spaces. It’s packed with expert insights on data transformation and customer relationship management. 

Listen to Tim Martin as he points out from his decades of experience how basic tenets of the internet have remained consistent in advertising even when there have been radical transformations in the field otherwise. Together with Derek Fan, they discuss the need for businesses and organisations to adopt first-party strategies with the new regulations, investment in CDPs, the importance of CXM, and data enrichment. 

Guests

Tim Martin

linkedin.com/in/agiledataconsultant

• Engagement Manager of Data Transformation at Merkle, Australia.
• He helps brands realise the value of Google Marketing Platform, 1st Party data, Advanced Analytics, Audience Activation and Media Optimisation.   
• Experienced Product Development Consultant in identity resolution, mobile data and AdTech platforms.   
  
  

Derek Fan

linkedin.com/in/derekfan16

• Director of Business Development and Partnerships at AlikeAudience. 
• Key focus: Data partnerships and BD initiatives with the Ad Tech and MarTech space (DSPs, DMPs, marketing clouds, media agencies, brands). 
• Experience in DaaS (Data as a Service) startups.
• Spearheaded the launch of DSP and DMP products during his tenure at Nielsen’s eXelate and iCLick Interactive Asia Limited. 
  
  

Elice Lau

linkedin.com/in/elicelau

• Chief Strategy Officer at AlikeAudience
• Headed several startups in the Ad-tech Industry
• Key stakeholder for the strategies and operations management at AlikeAudience 
• Passionate about trusted data augmentation to enable marketers to reach the right customers.  

Host

Jessica Lam Hill Young
linkedin.com/in/hillyoung

• Brand Strategist for AlikeAudience.
• Director of “the brand creatives,” a boutique agency that designs complete brand experience for growing businesses.
• Consultant for tech companies for branding, content, and marketing with a specialized portfolio in AdTech, SaaS, data, and blockchain.