{"version":"1.0.0","segments":[{"speaker":"Reggie Nicolay","startTime":8.61,"endTime":10.74,"body":"Hello and"},{"speaker":"Reggie Nicolay","startTime":8.61,"endTime":10.74,"body":"welcome to decoding real estate,"},{"speaker":"Reggie Nicolay","startTime":10.77,"endTime":14.34,"body":"a podcast from Realtors Property"},{"speaker":"Reggie Nicolay","startTime":10.77,"endTime":14.34,"body":"Resource. I'm your host, Reggie"},{"speaker":"Reggie Nicolay","startTime":14.34,"endTime":16.92,"body":"Nicolay, and I'm joined by my co"},{"speaker":"Reggie Nicolay","startTime":14.34,"endTime":16.92,"body":"host, Genie Willett."},{"speaker":"Genie Willett","startTime":17.7,"endTime":20.43,"body":"I've been looking"},{"speaker":"Genie Willett","startTime":17.7,"endTime":20.43,"body":"forward to this topic for a long"},{"speaker":"Genie Willett","startTime":20.43,"endTime":23.85,"body":"time, and we have such a"},{"speaker":"Genie Willett","startTime":20.43,"endTime":23.85,"body":"fabulous guest to take a deep"},{"speaker":"Genie Willett","startTime":23.85,"endTime":27.48,"body":"dive into the world of social"},{"speaker":"Genie Willett","startTime":23.85,"endTime":27.48,"body":"media marketing in real estate."},{"speaker":"Genie Willett","startTime":28.08,"endTime":32.52,"body":"Chelsea pipes is a social media"},{"speaker":"Genie Willett","startTime":28.08,"endTime":32.52,"body":"marketing Maestro that 10 times"},{"speaker":"Genie Willett","startTime":32.52,"endTime":37.23,"body":"fast. She's so knowledgeable,"},{"speaker":"Genie Willett","startTime":32.52,"endTime":37.23,"body":"relatable and just honestly fun."},{"speaker":"Reggie Nicolay","startTime":37.979,"endTime":40.679,"body":"Absolutely."},{"speaker":"Reggie Nicolay","startTime":37.979,"endTime":40.679,"body":"Chelsea is a trailblazer on a"},{"speaker":"Reggie Nicolay","startTime":40.679,"endTime":44.699,"body":"mission to make sure real estate"},{"speaker":"Reggie Nicolay","startTime":40.679,"endTime":44.699,"body":"and mortgage pros realize online"},{"speaker":"Reggie Nicolay","startTime":44.699,"endTime":48.809,"body":"marketing can be both simple and"},{"speaker":"Reggie Nicolay","startTime":44.699,"endTime":48.809,"body":"enjoyable. Her focus lies in"},{"speaker":"Reggie Nicolay","startTime":48.809,"endTime":52.649,"body":"creating genuine content, making"},{"speaker":"Reggie Nicolay","startTime":48.809,"endTime":52.649,"body":"data driven moves without"},{"speaker":"Reggie Nicolay","startTime":52.679,"endTime":56.309,"body":"experiencing burnout, and"},{"speaker":"Reggie Nicolay","startTime":52.679,"endTime":56.309,"body":"naturally having a good time"},{"speaker":"Reggie Nicolay","startTime":56.339,"endTime":57.029,"body":"while you're doing it."},{"speaker":"Genie Willett","startTime":57.93,"endTime":60.36,"body":"I loved hearing"},{"speaker":"Genie Willett","startTime":57.93,"endTime":60.36,"body":"Chelsea's journey into the world"},{"speaker":"Genie Willett","startTime":60.36,"endTime":64.44,"body":"of social media. She started off"},{"speaker":"Genie Willett","startTime":60.36,"endTime":64.44,"body":"as a realtor before social media"},{"speaker":"Genie Willett","startTime":64.44,"endTime":67.5,"body":"was really even a thing. apps"},{"speaker":"Genie Willett","startTime":64.44,"endTime":67.5,"body":"like Snapchat came onto the"},{"speaker":"Genie Willett","startTime":67.5,"endTime":70.38,"body":"scene and she found herself"},{"speaker":"Genie Willett","startTime":67.5,"endTime":70.38,"body":"connecting through video with"},{"speaker":"Genie Willett","startTime":70.38,"endTime":73.95,"body":"others in her industry in ways"},{"speaker":"Genie Willett","startTime":70.38,"endTime":73.95,"body":"she really never saw coming."},{"speaker":"Genie Willett","startTime":74.37,"endTime":78.15,"body":"Which then led her to research"},{"speaker":"Genie Willett","startTime":74.37,"endTime":78.15,"body":"how technology can actually help"},{"speaker":"Genie Willett","startTime":78.15,"endTime":81.15,"body":"forge authentic relationships"},{"speaker":"Genie Willett","startTime":78.15,"endTime":81.15,"body":"and build trust."},{"speaker":"Reggie Nicolay","startTime":81.42,"endTime":83.67,"body":"Yes, I mean,"},{"speaker":"Reggie Nicolay","startTime":81.42,"endTime":83.67,"body":"that experience combined with"},{"speaker":"Reggie Nicolay","startTime":83.67,"endTime":86.85,"body":"her background in clinical"},{"speaker":"Reggie Nicolay","startTime":83.67,"endTime":86.85,"body":"psychology, and her love for"},{"speaker":"Reggie Nicolay","startTime":86.91,"endTime":89.94,"body":"neuroscience became key"},{"speaker":"Reggie Nicolay","startTime":86.91,"endTime":89.94,"body":"components in her approach to"},{"speaker":"Reggie Nicolay","startTime":89.94,"endTime":93.69,"body":"social media marketing. With her"},{"speaker":"Reggie Nicolay","startTime":89.94,"endTime":93.69,"body":"unique insights into human"},{"speaker":"Reggie Nicolay","startTime":93.69,"endTime":96.81,"body":"connections and camera"},{"speaker":"Reggie Nicolay","startTime":93.69,"endTime":96.81,"body":"confidence. She wrote a book"},{"speaker":"Reggie Nicolay","startTime":96.81,"endTime":100.77,"body":"called talking in pictures,"},{"speaker":"Reggie Nicolay","startTime":96.81,"endTime":100.77,"body":"which focuses on building trust"},{"speaker":"Reggie Nicolay","startTime":100.8,"endTime":102.0,"body":"through technology."},{"speaker":"Genie Willett","startTime":102.599,"endTime":106.379,"body":"So today, we get"},{"speaker":"Genie Willett","startTime":102.599,"endTime":106.379,"body":"to explore Chelsea's three C's"},{"speaker":"Genie Willett","startTime":106.379,"endTime":110.039,"body":"strategy for helping camera shy"},{"speaker":"Genie Willett","startTime":106.379,"endTime":110.039,"body":"people confidently create"},{"speaker":"Genie Willett","startTime":110.039,"endTime":113.759,"body":"content that leads to"},{"speaker":"Genie Willett","startTime":110.039,"endTime":113.759,"body":"conversions and captivates new"},{"speaker":"Genie Willett","startTime":113.759,"endTime":117.839,"body":"audiences. We'll delve deep into"},{"speaker":"Genie Willett","startTime":113.759,"endTime":117.839,"body":"how these tactics can transform"},{"speaker":"Genie Willett","startTime":117.839,"endTime":119.219,"body":"your social media presence."},{"speaker":"Reggie Nicolay","startTime":119.9,"endTime":122.15,"body":"So fasten your"},{"speaker":"Reggie Nicolay","startTime":119.9,"endTime":122.15,"body":"seat belts and get ready as"},{"speaker":"Reggie Nicolay","startTime":122.15,"endTime":126.05,"body":"Chelsea takes us on a deep dive"},{"speaker":"Reggie Nicolay","startTime":122.15,"endTime":126.05,"body":"into the nuances of engaging"},{"speaker":"Reggie Nicolay","startTime":126.08,"endTime":129.44,"body":"marketing tactics crafted"},{"speaker":"Reggie Nicolay","startTime":126.08,"endTime":129.44,"body":"specifically for the real estate"},{"speaker":"Reggie Nicolay","startTime":129.44,"endTime":132.77,"body":"industry. Let's level up our"},{"speaker":"Reggie Nicolay","startTime":129.44,"endTime":132.77,"body":"social media game with the"},{"speaker":"Reggie Nicolay","startTime":132.77,"endTime":142.73,"body":"amazing Chelsea Peitz"},{"speaker":"Reggie Nicolay","startTime":142.8,"endTime":146.22,"body":"Hey, Chelsea, a big warm welcome"},{"speaker":"Reggie Nicolay","startTime":142.8,"endTime":146.22,"body":"to the decoding real estate"},{"speaker":"Reggie Nicolay","startTime":146.22,"endTime":149.4,"body":"podcast. We're beyond thrilled"},{"speaker":"Reggie Nicolay","startTime":146.22,"endTime":149.4,"body":"to have you on the show."},{"speaker":"Chelsea Peitz","startTime":149.72,"endTime":151.85,"body":"Yeah, I'm excited"},{"speaker":"Chelsea Peitz","startTime":149.72,"endTime":151.85,"body":"to be here to we're all going to"},{"speaker":"Chelsea Peitz","startTime":151.85,"endTime":154.16,"body":"be talking about our favorite"},{"speaker":"Chelsea Peitz","startTime":151.85,"endTime":154.16,"body":"things, real estate, humans and"},{"speaker":"Chelsea Peitz","startTime":154.16,"endTime":156.83,"body":"content. So I'm ready to go"},{"speaker":"Chelsea Peitz","startTime":154.16,"endTime":156.83,"body":"ready to dive in. Thanks for"},{"speaker":"Chelsea Peitz","startTime":156.83,"endTime":157.4,"body":"having me."},{"speaker":"Reggie Nicolay","startTime":157.65,"endTime":159.09,"body":"That's right."},{"speaker":"Reggie Nicolay","startTime":157.65,"endTime":159.09,"body":"And you know, Jeannie, and I"},{"speaker":"Reggie Nicolay","startTime":159.09,"endTime":162.21,"body":"can't wait to get into the nitty"},{"speaker":"Reggie Nicolay","startTime":159.09,"endTime":162.21,"body":"gritty of your three C's of"},{"speaker":"Reggie Nicolay","startTime":162.21,"endTime":166.11,"body":"social media. But first, I want"},{"speaker":"Reggie Nicolay","startTime":162.21,"endTime":166.11,"body":"to hear more about your journey."},{"speaker":"Reggie Nicolay","startTime":166.14,"endTime":169.98,"body":"And the magical aha moment when"},{"speaker":"Reggie Nicolay","startTime":166.14,"endTime":169.98,"body":"you realized the game changing"},{"speaker":"Reggie Nicolay","startTime":169.98,"endTime":172.29,"body":"potential a video in real estate"},{"speaker":"Reggie Nicolay","startTime":169.98,"endTime":172.29,"body":"marketing."},{"speaker":"Chelsea Peitz","startTime":173.159,"endTime":175.919,"body":"Yes, it was a"},{"speaker":"Chelsea Peitz","startTime":173.159,"endTime":175.919,"body":"very interesting story that"},{"speaker":"Chelsea Peitz","startTime":175.919,"endTime":180.749,"body":"literally changed the trajectory"},{"speaker":"Chelsea Peitz","startTime":175.919,"endTime":180.749,"body":"of my personal life, my career."},{"speaker":"Chelsea Peitz","startTime":180.779,"endTime":184.739,"body":"And it's it's something that I"},{"speaker":"Chelsea Peitz","startTime":180.779,"endTime":184.739,"body":"love to share with people"},{"speaker":"Chelsea Peitz","startTime":184.739,"endTime":188.489,"body":"because I grew up without the"},{"speaker":"Chelsea Peitz","startTime":184.739,"endTime":188.489,"body":"Internet. I grew up without"},{"speaker":"Chelsea Peitz","startTime":188.489,"endTime":193.649,"body":"social media. I was a realtor 23"},{"speaker":"Chelsea Peitz","startTime":188.489,"endTime":193.649,"body":"years ago, and social media had"},{"speaker":"Chelsea Peitz","startTime":193.649,"endTime":197.339,"body":"not been invented yet. And I was"},{"speaker":"Chelsea Peitz","startTime":193.649,"endTime":197.339,"body":"a full time realtor pretty much"},{"speaker":"Chelsea Peitz","startTime":197.339,"endTime":201.179,"body":"for the entirety of my career."},{"speaker":"Chelsea Peitz","startTime":197.339,"endTime":201.179,"body":"And social media kind of was a"},{"speaker":"Chelsea Peitz","startTime":201.179,"endTime":205.709,"body":"thing. But it certainly wasn't"},{"speaker":"Chelsea Peitz","startTime":201.179,"endTime":205.709,"body":"where it's at now. So I never"},{"speaker":"Chelsea Peitz","startTime":205.709,"endTime":210.299,"body":"envisioned that I would be"},{"speaker":"Chelsea Peitz","startTime":205.709,"endTime":210.299,"body":"teaching anyone about how to"},{"speaker":"Chelsea Peitz","startTime":210.329,"endTime":213.779,"body":"utilize social media. Because I"},{"speaker":"Chelsea Peitz","startTime":210.329,"endTime":213.779,"body":"didn't grow up with the Internet"},{"speaker":"Chelsea Peitz","startTime":213.779,"endTime":216.569,"body":"of Things and not a digital"},{"speaker":"Chelsea Peitz","startTime":213.779,"endTime":216.569,"body":"native. And so if that related"},{"speaker":"Chelsea Peitz","startTime":216.569,"endTime":219.089,"body":"to resonates with anyone that"},{"speaker":"Chelsea Peitz","startTime":216.569,"endTime":219.089,"body":"listening, it absolutely is"},{"speaker":"Chelsea Peitz","startTime":219.089,"endTime":221.519,"body":"something that you can learn to"},{"speaker":"Chelsea Peitz","startTime":219.089,"endTime":221.519,"body":"embrace. And you can learn to"},{"speaker":"Chelsea Peitz","startTime":221.519,"endTime":224.609,"body":"embrace it on your own terms,"},{"speaker":"Chelsea Peitz","startTime":221.519,"endTime":224.609,"body":"which is something that not a"},{"speaker":"Chelsea Peitz","startTime":224.609,"endTime":227.429,"body":"lot of other coaches talk about."},{"speaker":"Chelsea Peitz","startTime":224.609,"endTime":227.429,"body":"So I'm really happy to kind of"},{"speaker":"Chelsea Peitz","startTime":227.669,"endTime":230.759,"body":"throw that disruption in there."},{"speaker":"Chelsea Peitz","startTime":227.669,"endTime":230.759,"body":"But my story started on with an"},{"speaker":"Chelsea Peitz","startTime":230.759,"endTime":233.219,"body":"app called Snapchat Believe it"},{"speaker":"Chelsea Peitz","startTime":230.759,"endTime":233.219,"body":"or not, of course, I was using"},{"speaker":"Chelsea Peitz","startTime":233.219,"endTime":236.519,"body":"all the things like Facebook and"},{"speaker":"Chelsea Peitz","startTime":233.219,"endTime":236.519,"body":"Instagram and Snapchat came on"},{"speaker":"Chelsea Peitz","startTime":236.519,"endTime":240.599,"body":"the scene. And this was probably"},{"speaker":"Chelsea Peitz","startTime":236.519,"endTime":240.599,"body":"about eight or so years ago,"},{"speaker":"Chelsea Peitz","startTime":240.599,"endTime":245.279,"body":"maybe a little bit longer. And"},{"speaker":"Chelsea Peitz","startTime":240.599,"endTime":245.279,"body":"people forget that before"},{"speaker":"Chelsea Peitz","startTime":245.279,"endTime":249.269,"body":"Snapchat, there was really no"},{"speaker":"Chelsea Peitz","startTime":245.279,"endTime":249.269,"body":"video there was like YouTube."},{"speaker":"Chelsea Peitz","startTime":249.509,"endTime":251.909,"body":"But there wasn't these short"},{"speaker":"Chelsea Peitz","startTime":249.509,"endTime":251.909,"body":"little snippets where you were"},{"speaker":"Chelsea Peitz","startTime":251.909,"endTime":254.789,"body":"just talking to people like they"},{"speaker":"Chelsea Peitz","startTime":251.909,"endTime":254.789,"body":"were your friends, you are"},{"speaker":"Chelsea Peitz","startTime":254.789,"endTime":257.999,"body":"creating content, probably long"},{"speaker":"Chelsea Peitz","startTime":254.789,"endTime":257.999,"body":"form that you were putting on"},{"speaker":"Chelsea Peitz","startTime":257.999,"endTime":261.779,"body":"YouTube. And it was most likely"},{"speaker":"Chelsea Peitz","startTime":257.999,"endTime":261.779,"body":"tutorial based content, and"},{"speaker":"Chelsea Peitz","startTime":261.779,"endTime":264.029,"body":"people would go there and search"},{"speaker":"Chelsea Peitz","startTime":261.779,"endTime":264.029,"body":"for it. And they would find your"},{"speaker":"Chelsea Peitz","startTime":264.029,"endTime":267.899,"body":"content, which is great. And"},{"speaker":"Chelsea Peitz","startTime":264.029,"endTime":267.899,"body":"Snapchat when you opened it,"},{"speaker":"Chelsea Peitz","startTime":267.929,"endTime":271.439,"body":"there was no feed. There was"},{"speaker":"Chelsea Peitz","startTime":267.929,"endTime":271.439,"body":"literally nothing to scroll"},{"speaker":"Chelsea Peitz","startTime":271.439,"endTime":274.019,"body":"through. And people were like,"},{"speaker":"Chelsea Peitz","startTime":271.439,"endTime":274.019,"body":"well, what the heck is this? And"},{"speaker":"Chelsea Peitz","startTime":274.019,"endTime":278.939,"body":"so it opened to a camera. And"},{"speaker":"Chelsea Peitz","startTime":274.019,"endTime":278.939,"body":"the camera really forced people"},{"speaker":"Chelsea Peitz","startTime":278.939,"endTime":283.499,"body":"to create content and nine times"},{"speaker":"Chelsea Peitz","startTime":278.939,"endTime":283.499,"body":"out of 10 it was people actually"},{"speaker":"Chelsea Peitz","startTime":283.499,"endTime":287.189,"body":"face to camera. And so what was"},{"speaker":"Chelsea Peitz","startTime":283.499,"endTime":287.189,"body":"happening is we were creating"},{"speaker":"Chelsea Peitz","startTime":287.189,"endTime":291.149,"body":"content with our face in it and"},{"speaker":"Chelsea Peitz","startTime":287.189,"endTime":291.149,"body":"we were talking and we were"},{"speaker":"Chelsea Peitz","startTime":291.149,"endTime":294.239,"body":"talking to other people"},{"speaker":"Chelsea Peitz","startTime":291.149,"endTime":294.239,"body":"sometimes you didn't even know"},{"speaker":"Chelsea Peitz","startTime":294.239,"endTime":298.739,"body":"who you were talking to. And"},{"speaker":"Chelsea Peitz","startTime":294.239,"endTime":298.739,"body":"what happened is after a while I"},{"speaker":"Chelsea Peitz","startTime":298.739,"endTime":301.319,"body":"started connecting with other"},{"speaker":"Chelsea Peitz","startTime":298.739,"endTime":301.319,"body":"real State humans on that app"},{"speaker":"Chelsea Peitz","startTime":301.319,"endTime":305.579,"body":"and I started feel like I knew"},{"speaker":"Chelsea Peitz","startTime":301.319,"endTime":305.579,"body":"them, which was really wild to"},{"speaker":"Chelsea Peitz","startTime":305.579,"endTime":310.949,"body":"me. Because you know, I am a"},{"speaker":"Chelsea Peitz","startTime":305.579,"endTime":310.949,"body":"responsible parent who does not"},{"speaker":"Chelsea Peitz","startTime":310.949,"endTime":316.079,"body":"meet strangers on the internet."},{"speaker":"Chelsea Peitz","startTime":310.949,"endTime":316.079,"body":"And I found myself really"},{"speaker":"Chelsea Peitz","startTime":316.079,"endTime":318.479,"body":"feeling like a connection and a"},{"speaker":"Chelsea Peitz","startTime":316.079,"endTime":318.479,"body":"friendship. And I remember"},{"speaker":"Chelsea Peitz","startTime":318.479,"endTime":320.639,"body":"telling my husband one day when"},{"speaker":"Chelsea Peitz","startTime":318.479,"endTime":320.639,"body":"he walked in for work, and I"},{"speaker":"Chelsea Peitz","startTime":320.639,"endTime":322.349,"body":"said, Oh, my gosh, you're never"},{"speaker":"Chelsea Peitz","startTime":320.639,"endTime":322.349,"body":"gonna believe what happened to"},{"speaker":"Chelsea Peitz","startTime":322.349,"endTime":324.899,"body":"Shannon and her kids. And he's"},{"speaker":"Chelsea Peitz","startTime":322.349,"endTime":324.899,"body":"like, Oh, my gosh, what happen?"},{"speaker":"Chelsea Peitz","startTime":324.899,"endTime":328.019,"body":"He's like, but wait, who"},{"speaker":"Chelsea Peitz","startTime":324.899,"endTime":328.019,"body":"Shannon? And like, Oh, my friend"},{"speaker":"Chelsea Peitz","startTime":328.019,"endTime":330.329,"body":"from Snapchat, and he's"},{"speaker":"Chelsea Peitz","startTime":328.019,"endTime":330.329,"body":"laughing. He's like babies,"},{"speaker":"Chelsea Peitz","startTime":330.329,"endTime":333.419,"body":"like, those are real people."},{"speaker":"Chelsea Peitz","startTime":330.329,"endTime":333.419,"body":"Those are just people on the"},{"speaker":"Chelsea Peitz","startTime":333.419,"endTime":335.999,"body":"internet. And I'm like, no, no,"},{"speaker":"Chelsea Peitz","startTime":333.419,"endTime":335.999,"body":"these are people that I know"},{"speaker":"Chelsea Peitz","startTime":335.999,"endTime":339.359,"body":"that they are friends. And so we"},{"speaker":"Chelsea Peitz","startTime":335.999,"endTime":339.359,"body":"kind of all felt that way in"},{"speaker":"Chelsea Peitz","startTime":339.359,"endTime":342.479,"body":"this group. And so we decided"},{"speaker":"Chelsea Peitz","startTime":339.359,"endTime":342.479,"body":"one day, to have this wild idea,"},{"speaker":"Chelsea Peitz","startTime":342.719,"endTime":345.089,"body":"we were gonna get on a plane,"},{"speaker":"Chelsea Peitz","startTime":342.719,"endTime":345.089,"body":"and all of us were gonna go meet"},{"speaker":"Chelsea Peitz","startTime":345.089,"endTime":349.679,"body":"each other in Utah. So we ended"},{"speaker":"Chelsea Peitz","startTime":345.089,"endTime":349.679,"body":"up going to Park City, and we"},{"speaker":"Chelsea Peitz","startTime":349.679,"endTime":352.379,"body":"met each other. And the wildest"},{"speaker":"Chelsea Peitz","startTime":349.679,"endTime":352.379,"body":"thing happened, we sat down in"},{"speaker":"Chelsea Peitz","startTime":352.379,"endTime":354.989,"body":"Starbucks, and we just started"},{"speaker":"Chelsea Peitz","startTime":352.379,"endTime":354.989,"body":"talking, like, we picked up on a"},{"speaker":"Chelsea Peitz","startTime":354.989,"endTime":357.239,"body":"conversation because we"},{"speaker":"Chelsea Peitz","startTime":354.989,"endTime":357.239,"body":"literally just had within"},{"speaker":"Chelsea Peitz","startTime":357.239,"endTime":361.169,"body":"Snapchat. And so all of that got"},{"speaker":"Chelsea Peitz","startTime":357.239,"endTime":361.169,"body":"me thinking it got me back to my"},{"speaker":"Chelsea Peitz","startTime":361.169,"endTime":364.289,"body":"roots, because I was actually"},{"speaker":"Chelsea Peitz","startTime":361.169,"endTime":364.289,"body":"going to be a therapist. And so"},{"speaker":"Chelsea Peitz","startTime":364.289,"endTime":367.199,"body":"my degree is in clinical"},{"speaker":"Chelsea Peitz","startTime":364.289,"endTime":367.199,"body":"psychology, I love neuroscience"},{"speaker":"Chelsea Peitz","startTime":367.199,"endTime":370.769,"body":"and how people interact and"},{"speaker":"Chelsea Peitz","startTime":367.199,"endTime":370.769,"body":"connections. And so I said,"},{"speaker":"Chelsea Peitz","startTime":370.769,"endTime":372.989,"body":"There's got to be something"},{"speaker":"Chelsea Peitz","startTime":370.769,"endTime":372.989,"body":"here. And so I went down this"},{"speaker":"Chelsea Peitz","startTime":372.989,"endTime":376.229,"body":"rabbit hole of a year's worth of"},{"speaker":"Chelsea Peitz","startTime":372.989,"endTime":376.229,"body":"research. And I found that"},{"speaker":"Chelsea Peitz","startTime":376.229,"endTime":380.639,"body":"truly, our brain has no idea if"},{"speaker":"Chelsea Peitz","startTime":376.229,"endTime":380.639,"body":"you're talking to somebody on a"},{"speaker":"Chelsea Peitz","startTime":380.639,"endTime":383.219,"body":"screen mean, or if they're"},{"speaker":"Chelsea Peitz","startTime":380.639,"endTime":383.219,"body":"sitting right in front of you."},{"speaker":"Chelsea Peitz","startTime":383.249,"endTime":387.869,"body":"And in fact, my theory is that"},{"speaker":"Chelsea Peitz","startTime":383.249,"endTime":387.869,"body":"because people are able to"},{"speaker":"Chelsea Peitz","startTime":387.869,"endTime":391.739,"body":"consume your content on their"},{"speaker":"Chelsea Peitz","startTime":387.869,"endTime":391.739,"body":"own terms, sometimes not even"},{"speaker":"Chelsea Peitz","startTime":391.739,"endTime":394.319,"body":"letting you know that they are"},{"speaker":"Chelsea Peitz","startTime":391.739,"endTime":394.319,"body":"consuming, it absolutely"},{"speaker":"Chelsea Peitz","startTime":394.319,"endTime":398.579,"body":"accelerates this feeling of I"},{"speaker":"Chelsea Peitz","startTime":394.319,"endTime":398.579,"body":"already know you. And it creates"},{"speaker":"Chelsea Peitz","startTime":398.579,"endTime":401.459,"body":"trust, and you can be human"},{"speaker":"Chelsea Peitz","startTime":398.579,"endTime":401.459,"body":"through technology and create"},{"speaker":"Chelsea Peitz","startTime":401.459,"endTime":403.709,"body":"real relationships. And so I"},{"speaker":"Chelsea Peitz","startTime":401.459,"endTime":403.709,"body":"wrote a book about that called"},{"speaker":"Chelsea Peitz","startTime":403.709,"endTime":406.319,"body":"talking and pictures. And the"},{"speaker":"Chelsea Peitz","startTime":403.709,"endTime":406.319,"body":"keynote was a little bit hard to"},{"speaker":"Chelsea Peitz","startTime":406.319,"endTime":410.159,"body":"sell for a while until the"},{"speaker":"Chelsea Peitz","startTime":406.319,"endTime":410.159,"body":"pandemic happened. And everybody"},{"speaker":"Chelsea Peitz","startTime":410.159,"endTime":416.549,"body":"was actually talking through"},{"speaker":"Chelsea Peitz","startTime":410.159,"endTime":416.549,"body":"technology. And so yes, my my"},{"speaker":"Chelsea Peitz","startTime":416.549,"endTime":420.329,"body":"thesis, my passion has been, you"},{"speaker":"Chelsea Peitz","startTime":416.549,"endTime":420.329,"body":"know, creating content that can"},{"speaker":"Chelsea Peitz","startTime":420.329,"endTime":422.579,"body":"make a stranger feel like they"},{"speaker":"Chelsea Peitz","startTime":420.329,"endTime":422.579,"body":"already know you and how we"},{"speaker":"Chelsea Peitz","startTime":422.579,"endTime":425.999,"body":"build trust through technology,"},{"speaker":"Chelsea Peitz","startTime":422.579,"endTime":425.999,"body":"and how our brain works and all"},{"speaker":"Chelsea Peitz","startTime":425.999,"endTime":429.029,"body":"the science behind it. So that"},{"speaker":"Chelsea Peitz","startTime":425.999,"endTime":429.029,"body":"is how I got started in it. I"},{"speaker":"Chelsea Peitz","startTime":429.029,"endTime":431.939,"body":"did not plan to it changed my"},{"speaker":"Chelsea Peitz","startTime":429.029,"endTime":431.939,"body":"life. And you know, what's"},{"speaker":"Chelsea Peitz","startTime":431.939,"endTime":434.879,"body":"really cool, I still talk to"},{"speaker":"Chelsea Peitz","startTime":431.939,"endTime":434.879,"body":"those people every single day."},{"speaker":"Genie Willett","startTime":435.81,"endTime":437.46,"body":"Oh, my God, I"},{"speaker":"Genie Willett","startTime":435.81,"endTime":437.46,"body":"love that. That's so"},{"speaker":"Genie Willett","startTime":437.46,"endTime":440.97,"body":"fascinating, the, like"},{"speaker":"Genie Willett","startTime":437.46,"endTime":440.97,"body":"trajectory behind it. And you're"},{"speaker":"Genie Willett","startTime":440.97,"endTime":444.72,"body":"right, we do feel like, as we're"},{"speaker":"Genie Willett","startTime":440.97,"endTime":444.72,"body":"listening to people on stories"},{"speaker":"Genie Willett","startTime":444.72,"endTime":447.75,"body":"and videos that we know them,"},{"speaker":"Genie Willett","startTime":444.72,"endTime":447.75,"body":"right, like, we start to feel"},{"speaker":"Genie Willett","startTime":447.75,"endTime":450.24,"body":"like they're friends, I feel"},{"speaker":"Genie Willett","startTime":447.75,"endTime":450.24,"body":"like there are people that I"},{"speaker":"Genie Willett","startTime":450.24,"endTime":453.21,"body":"follow that I absolutely"},{"speaker":"Genie Willett","startTime":450.24,"endTime":453.21,"body":"reference in real life that do"},{"speaker":"Genie Willett","startTime":453.21,"endTime":458.07,"body":"not know me, I'm not talking to"},{"speaker":"Genie Willett","startTime":453.21,"endTime":458.07,"body":"them, right? This sort of led to"},{"speaker":"Genie Willett","startTime":458.07,"endTime":461.01,"body":"your three C's framework that"},{"speaker":"Genie Willett","startTime":458.07,"endTime":461.01,"body":"we're really excited to talk"},{"speaker":"Genie Willett","startTime":461.01,"endTime":464.16,"body":"about, that you've developed for"},{"speaker":"Genie Willett","startTime":461.01,"endTime":464.16,"body":"growing businesses using video."},{"speaker":"Genie Willett","startTime":464.16,"endTime":467.52,"body":"So why do you think what are the"},{"speaker":"Genie Willett","startTime":464.16,"endTime":467.52,"body":"three C's? And why do you think"},{"speaker":"Genie Willett","startTime":467.52,"endTime":469.65,"body":"these are essential for real"},{"speaker":"Genie Willett","startTime":467.52,"endTime":469.65,"body":"estate agents."},{"speaker":"Chelsea Peitz","startTime":470.13,"endTime":473.91,"body":"So I talk a lot"},{"speaker":"Chelsea Peitz","startTime":470.13,"endTime":473.91,"body":"about the ideas of, you know,"},{"speaker":"Chelsea Peitz","startTime":473.91,"endTime":476.76,"body":"showing up on on camera and"},{"speaker":"Chelsea Peitz","startTime":473.91,"endTime":476.76,"body":"being authentic. And I'll just"},{"speaker":"Chelsea Peitz","startTime":476.76,"endTime":478.98,"body":"be honest with you my two least"},{"speaker":"Chelsea Peitz","startTime":476.76,"endTime":478.98,"body":"favorite words, because they're"},{"speaker":"Chelsea Peitz","startTime":478.98,"endTime":482.16,"body":"overused and under explained our"},{"speaker":"Chelsea Peitz","startTime":478.98,"endTime":482.16,"body":"authenticity and value, because"},{"speaker":"Chelsea Peitz","startTime":482.16,"endTime":484.74,"body":"everyone's like, Yeah, gotta be"},{"speaker":"Chelsea Peitz","startTime":482.16,"endTime":484.74,"body":"authentic in your content, you"},{"speaker":"Chelsea Peitz","startTime":484.74,"endTime":486.84,"body":"got to show up and be you on"},{"speaker":"Chelsea Peitz","startTime":484.74,"endTime":486.84,"body":"camera. And I'm like, that's"},{"speaker":"Chelsea Peitz","startTime":486.84,"endTime":490.17,"body":"really difficult. And I hope"},{"speaker":"Chelsea Peitz","startTime":486.84,"endTime":490.17,"body":"that we have some time to kind"},{"speaker":"Chelsea Peitz","startTime":490.17,"endTime":494.25,"body":"of get into why it's so"},{"speaker":"Chelsea Peitz","startTime":490.17,"endTime":494.25,"body":"challenging for us as human"},{"speaker":"Chelsea Peitz","startTime":494.25,"endTime":498.03,"body":"beings to be on camera. Because"},{"speaker":"Chelsea Peitz","startTime":494.25,"endTime":498.03,"body":"you know, it's not our fault."},{"speaker":"Chelsea Peitz","startTime":498.03,"endTime":500.88,"body":"It's actually a scientific"},{"speaker":"Chelsea Peitz","startTime":498.03,"endTime":500.88,"body":"reason for it. And I would love"},{"speaker":"Chelsea Peitz","startTime":500.88,"endTime":504.66,"body":"to share some tips on how anyone"},{"speaker":"Chelsea Peitz","startTime":500.88,"endTime":504.66,"body":"who is listening can actually"},{"speaker":"Chelsea Peitz","startTime":504.87,"endTime":507.75,"body":"start creating a little bit more"},{"speaker":"Chelsea Peitz","startTime":504.87,"endTime":507.75,"body":"camera confidence in order to"},{"speaker":"Chelsea Peitz","startTime":507.75,"endTime":510.66,"body":"create those human connections,"},{"speaker":"Chelsea Peitz","startTime":507.75,"endTime":510.66,"body":"because it really does start"},{"speaker":"Chelsea Peitz","startTime":510.66,"endTime":515.25,"body":"with being more comfortable on"},{"speaker":"Chelsea Peitz","startTime":510.66,"endTime":515.25,"body":"camera. And, and that"},{"speaker":"Chelsea Peitz","startTime":515.28,"endTime":518.31,"body":"authenticity. Because the number"},{"speaker":"Chelsea Peitz","startTime":515.28,"endTime":518.31,"body":"one reason that people are"},{"speaker":"Chelsea Peitz","startTime":518.31,"endTime":520.68,"body":"frustrated with social media,"},{"speaker":"Chelsea Peitz","startTime":518.31,"endTime":520.68,"body":"and when I say people, I mean,"},{"speaker":"Chelsea Peitz","startTime":520.71,"endTime":524.04,"body":"our real estate, humans and that"},{"speaker":"Chelsea Peitz","startTime":520.71,"endTime":524.04,"body":"are listening to this. You're"},{"speaker":"Chelsea Peitz","startTime":524.04,"endTime":526.02,"body":"frustrated with social media,"},{"speaker":"Chelsea Peitz","startTime":524.04,"endTime":526.02,"body":"you're seeing other people do"},{"speaker":"Chelsea Peitz","startTime":526.02,"endTime":527.52,"body":"it, you're seeing your"},{"speaker":"Chelsea Peitz","startTime":526.02,"endTime":527.52,"body":"colleagues doing it and"},{"speaker":"Chelsea Peitz","startTime":527.52,"endTime":529.56,"body":"something is just not clicking."},{"speaker":"Chelsea Peitz","startTime":527.52,"endTime":529.56,"body":"And you're like, but Chelsea,"},{"speaker":"Chelsea Peitz","startTime":529.56,"endTime":531.72,"body":"you just said if I was"},{"speaker":"Chelsea Peitz","startTime":529.56,"endTime":531.72,"body":"consistent, and I showed up that"},{"speaker":"Chelsea Peitz","startTime":531.72,"endTime":534.03,"body":"eventually the leads would come,"},{"speaker":"Chelsea Peitz","startTime":531.72,"endTime":534.03,"body":"the business would come. But"},{"speaker":"Chelsea Peitz","startTime":534.03,"endTime":536.7,"body":"I've been posting for two years,"},{"speaker":"Chelsea Peitz","startTime":534.03,"endTime":536.7,"body":"and nothing is happening. But"},{"speaker":"Chelsea Peitz","startTime":536.7,"endTime":540.69,"body":"it's happening for my colleague"},{"speaker":"Chelsea Peitz","startTime":536.7,"endTime":540.69,"body":"and what is going on. And so by"},{"speaker":"Chelsea Peitz","startTime":540.69,"endTime":543.39,"body":"and large, over the 10s of 1000s"},{"speaker":"Chelsea Peitz","startTime":540.69,"endTime":543.39,"body":"of real estate humans that I've"},{"speaker":"Chelsea Peitz","startTime":543.39,"endTime":546.24,"body":"been able to help in the last"},{"speaker":"Chelsea Peitz","startTime":543.39,"endTime":546.24,"body":"year alone, I find that no"},{"speaker":"Chelsea Peitz","startTime":546.24,"endTime":548.55,"body":"matter how long, they're in the"},{"speaker":"Chelsea Peitz","startTime":546.24,"endTime":548.55,"body":"industry, if they're brand new,"},{"speaker":"Chelsea Peitz","startTime":548.55,"endTime":552.06,"body":"if they've been in for 30 years,"},{"speaker":"Chelsea Peitz","startTime":548.55,"endTime":552.06,"body":"if they've had zero deals, or 3"},{"speaker":"Chelsea Peitz","startTime":552.06,"endTime":558.21,"body":"million. The challenge is the"},{"speaker":"Chelsea Peitz","startTime":552.06,"endTime":558.21,"body":"human one. And it's about the"},{"speaker":"Chelsea Peitz","startTime":558.24,"endTime":563.1,"body":"biological need, that as human"},{"speaker":"Chelsea Peitz","startTime":558.24,"endTime":563.1,"body":"beings we need to be accepted"},{"speaker":"Chelsea Peitz","startTime":563.1,"endTime":567.54,"body":"and affirmed and validated and"},{"speaker":"Chelsea Peitz","startTime":563.1,"endTime":567.54,"body":"be experiencing belonging and"},{"speaker":"Chelsea Peitz","startTime":567.54,"endTime":571.95,"body":"love in order to thrive. And the"},{"speaker":"Chelsea Peitz","startTime":567.54,"endTime":571.95,"body":"fear the vulnerability of"},{"speaker":"Chelsea Peitz","startTime":571.95,"endTime":576.18,"body":"putting ourselves out into a"},{"speaker":"Chelsea Peitz","startTime":571.95,"endTime":576.18,"body":"world on display for people to"},{"speaker":"Chelsea Peitz","startTime":576.18,"endTime":580.17,"body":"potentially disagree with us to"},{"speaker":"Chelsea Peitz","startTime":576.18,"endTime":580.17,"body":"think that perhaps we don't know"},{"speaker":"Chelsea Peitz","startTime":580.17,"endTime":582.75,"body":"what we're talking about, or"},{"speaker":"Chelsea Peitz","startTime":580.17,"endTime":582.75,"body":"even worse, what if they just"},{"speaker":"Chelsea Peitz","startTime":582.75,"endTime":585.81,"body":"don't like us? Right? What if"},{"speaker":"Chelsea Peitz","startTime":582.75,"endTime":585.81,"body":"they, what if they don't like"},{"speaker":"Chelsea Peitz","startTime":585.81,"endTime":588.42,"body":"agree with our opinion? What are"},{"speaker":"Chelsea Peitz","startTime":585.81,"endTime":588.42,"body":"they gonna like me, right? So"},{"speaker":"Chelsea Peitz","startTime":588.72,"endTime":592.53,"body":"it's these fears and these"},{"speaker":"Chelsea Peitz","startTime":588.72,"endTime":592.53,"body":"limiting beliefs around how"},{"speaker":"Chelsea Peitz","startTime":592.53,"endTime":595.38,"body":"we're showing up in a digital"},{"speaker":"Chelsea Peitz","startTime":592.53,"endTime":595.38,"body":"world. And the number one reason"},{"speaker":"Chelsea Peitz","startTime":595.38,"endTime":597.39,"body":"that we're frustrated is because"},{"speaker":"Chelsea Peitz","startTime":595.38,"endTime":597.39,"body":"we're showing up very"},{"speaker":"Chelsea Peitz","startTime":597.39,"endTime":601.05,"body":"differently online than we are"},{"speaker":"Chelsea Peitz","startTime":597.39,"endTime":601.05,"body":"offline and A lot of people who"},{"speaker":"Chelsea Peitz","startTime":601.05,"endTime":603.93,"body":"would say for many years Well,"},{"speaker":"Chelsea Peitz","startTime":601.05,"endTime":603.93,"body":"that's not real life. Social"},{"speaker":"Chelsea Peitz","startTime":603.93,"endTime":607.29,"body":"media is not real life. And"},{"speaker":"Chelsea Peitz","startTime":603.93,"endTime":607.29,"body":"yeah, so that kind of got us by"},{"speaker":"Chelsea Peitz","startTime":607.29,"endTime":610.5,"body":"for a while until, like I said,"},{"speaker":"Chelsea Peitz","startTime":607.29,"endTime":610.5,"body":"the pandemic happen. And you"},{"speaker":"Chelsea Peitz","startTime":610.5,"endTime":613.35,"body":"like the many people, if not"},{"speaker":"Chelsea Peitz","startTime":610.5,"endTime":613.35,"body":"everybody listening here, we all"},{"speaker":"Chelsea Peitz","startTime":613.35,"endTime":617.16,"body":"did happy hours and holidays and"},{"speaker":"Chelsea Peitz","startTime":613.35,"endTime":617.16,"body":"birthdays and everything else in"},{"speaker":"Chelsea Peitz","startTime":617.16,"endTime":620.79,"body":"between, with family and friends"},{"speaker":"Chelsea Peitz","startTime":617.16,"endTime":620.79,"body":"online, whether it was FaceTime"},{"speaker":"Chelsea Peitz","startTime":620.79,"endTime":624.87,"body":"or zoom, and none of you, none"},{"speaker":"Chelsea Peitz","startTime":620.79,"endTime":624.87,"body":"of you listening would ever tell"},{"speaker":"Chelsea Peitz","startTime":624.87,"endTime":628.17,"body":"me that when I told my parents,"},{"speaker":"Chelsea Peitz","startTime":624.87,"endTime":628.17,"body":"I missed them, and I loved them."},{"speaker":"Chelsea Peitz","startTime":628.59,"endTime":631.32,"body":"And I couldn't wait for us to"},{"speaker":"Chelsea Peitz","startTime":628.59,"endTime":631.32,"body":"see each other in person again,"},{"speaker":"Chelsea Peitz","startTime":631.59,"endTime":635.7,"body":"nobody would say that's not"},{"speaker":"Chelsea Peitz","startTime":631.59,"endTime":635.7,"body":"real. It's different. But it's"},{"speaker":"Chelsea Peitz","startTime":635.7,"endTime":639.15,"body":"not real life. And so let me"},{"speaker":"Chelsea Peitz","startTime":635.7,"endTime":639.15,"body":"give you a couple of examples of"},{"speaker":"Chelsea Peitz","startTime":639.15,"endTime":643.14,"body":"how we show up differently in an"},{"speaker":"Chelsea Peitz","startTime":639.15,"endTime":643.14,"body":"online environment than an"},{"speaker":"Chelsea Peitz","startTime":643.14,"endTime":646.23,"body":"offline environment. And the"},{"speaker":"Chelsea Peitz","startTime":643.14,"endTime":646.23,"body":"listeners gonna be like, Oh, I"},{"speaker":"Chelsea Peitz","startTime":646.23,"endTime":649.74,"body":"do that. I say that. And I'm"},{"speaker":"Chelsea Peitz","startTime":646.23,"endTime":649.74,"body":"giving you my list of limiting"},{"speaker":"Chelsea Peitz","startTime":649.74,"endTime":654.3,"body":"beliefs. I want you to know very"},{"speaker":"Chelsea Peitz","startTime":649.74,"endTime":654.3,"body":"transparently, I am you I am a"},{"speaker":"Chelsea Peitz","startTime":654.3,"endTime":659.13,"body":"flawed, overthink or"},{"speaker":"Chelsea Peitz","startTime":654.3,"endTime":659.13,"body":"perfectionistic can't get out of"},{"speaker":"Chelsea Peitz","startTime":659.13,"endTime":663.18,"body":"my own head. I don't have"},{"speaker":"Chelsea Peitz","startTime":659.13,"endTime":663.18,"body":"anything to say, because I'm too"},{"speaker":"Chelsea Peitz","startTime":663.18,"endTime":665.76,"body":"close to my own story. I"},{"speaker":"Chelsea Peitz","startTime":663.18,"endTime":665.76,"body":"literally just lifeline my"},{"speaker":"Chelsea Peitz","startTime":665.76,"endTime":669.24,"body":"friend today and said, I need"},{"speaker":"Chelsea Peitz","startTime":665.76,"endTime":669.24,"body":"you to help me because I, I feel"},{"speaker":"Chelsea Peitz","startTime":669.24,"endTime":671.7,"body":"like I've gotten nothing to say"},{"speaker":"Chelsea Peitz","startTime":669.24,"endTime":671.7,"body":"and I'm just going to put it out"},{"speaker":"Chelsea Peitz","startTime":671.7,"endTime":674.85,"body":"here and you helped me extract"},{"speaker":"Chelsea Peitz","startTime":671.7,"endTime":674.85,"body":"it. So I'm letting you know, I"},{"speaker":"Chelsea Peitz","startTime":674.85,"endTime":678.6,"body":"also undergo and go through"},{"speaker":"Chelsea Peitz","startTime":674.85,"endTime":678.6,"body":"those very human experiences."},{"speaker":"Chelsea Peitz","startTime":678.84,"endTime":681.24,"body":"But this limiting belief, the"},{"speaker":"Chelsea Peitz","startTime":678.84,"endTime":681.24,"body":"number one, you've heard it a"},{"speaker":"Chelsea Peitz","startTime":681.24,"endTime":686.94,"body":"million times, oh, cringe. I"},{"speaker":"Chelsea Peitz","startTime":681.24,"endTime":686.94,"body":"hate how I look on video, I hate"},{"speaker":"Chelsea Peitz","startTime":686.94,"endTime":690.3,"body":"how I sound on video. And gosh,"},{"speaker":"Chelsea Peitz","startTime":686.94,"endTime":690.3,"body":"I just don't want to do that."},{"speaker":"Chelsea Peitz","startTime":690.3,"endTime":692.16,"body":"You know what I'm just gonna"},{"speaker":"Chelsea Peitz","startTime":690.3,"endTime":692.16,"body":"write, I'm just gonna post a"},{"speaker":"Chelsea Peitz","startTime":692.16,"endTime":697.68,"body":"little graphic up, right? Okay,"},{"speaker":"Chelsea Peitz","startTime":692.16,"endTime":697.68,"body":"here's, here's my, here's my"},{"speaker":"Chelsea Peitz","startTime":697.68,"endTime":702.6,"body":"challenge for you. If you are"},{"speaker":"Chelsea Peitz","startTime":697.68,"endTime":702.6,"body":"meeting that client today, in"},{"speaker":"Chelsea Peitz","startTime":702.6,"endTime":707.16,"body":"person, maybe it's at your local"},{"speaker":"Chelsea Peitz","startTime":702.6,"endTime":707.16,"body":"coffee shop. And they say,"},{"speaker":"Chelsea Peitz","startTime":707.16,"endTime":710.82,"body":"Chelsea, I just I'm not sure"},{"speaker":"Chelsea Peitz","startTime":707.16,"endTime":710.82,"body":"like I'm reading all these"},{"speaker":"Chelsea Peitz","startTime":710.82,"endTime":713.97,"body":"headlines. It's so confusing"},{"speaker":"Chelsea Peitz","startTime":710.82,"endTime":713.97,"body":"right now on the market, like,"},{"speaker":"Chelsea Peitz","startTime":714.12,"endTime":717.51,"body":"Is now a good time for me to"},{"speaker":"Chelsea Peitz","startTime":714.12,"endTime":717.51,"body":"actually be doing this. What do"},{"speaker":"Chelsea Peitz","startTime":717.51,"endTime":720.93,"body":"you think? And instead of you"},{"speaker":"Chelsea Peitz","startTime":717.51,"endTime":720.93,"body":"opening your mouth and sharing"},{"speaker":"Chelsea Peitz","startTime":720.93,"endTime":723.78,"body":"your expertise and your"},{"speaker":"Chelsea Peitz","startTime":720.93,"endTime":723.78,"body":"authenticity and your humanity"},{"speaker":"Chelsea Peitz","startTime":723.78,"endTime":725.4,"body":"and your opinion and your"},{"speaker":"Chelsea Peitz","startTime":723.78,"endTime":725.4,"body":"personality and your"},{"speaker":"Chelsea Peitz","startTime":725.4,"endTime":729.69,"body":"perspective, your cut take, if"},{"speaker":"Chelsea Peitz","startTime":725.4,"endTime":729.69,"body":"you will, you dive under the"},{"speaker":"Chelsea Peitz","startTime":729.69,"endTime":733.71,"body":"table. And that person is left"},{"speaker":"Chelsea Peitz","startTime":729.69,"endTime":733.71,"body":"with both of those lattes"},{"speaker":"Chelsea Peitz","startTime":733.71,"endTime":735.69,"body":"sitting up at the top of the"},{"speaker":"Chelsea Peitz","startTime":733.71,"endTime":735.69,"body":"table. And they're like, is"},{"speaker":"Chelsea Peitz","startTime":735.69,"endTime":738.93,"body":"everything okay? under there?"},{"speaker":"Chelsea Peitz","startTime":735.69,"endTime":738.93,"body":"And you're like, oh, my gosh,"},{"speaker":"Chelsea Peitz","startTime":738.93,"endTime":741.33,"body":"absolutely. You're just shouting"},{"speaker":"Chelsea Peitz","startTime":738.93,"endTime":741.33,"body":"from under the table, you're"},{"speaker":"Chelsea Peitz","startTime":741.33,"endTime":744.45,"body":"like, here's the thing."},{"speaker":"Chelsea Peitz","startTime":741.33,"endTime":744.45,"body":"Everything is totally fine. But"},{"speaker":"Chelsea Peitz","startTime":744.48,"endTime":749.91,"body":"I just can't have anyone look at"},{"speaker":"Chelsea Peitz","startTime":744.48,"endTime":749.91,"body":"me while I'm talking. So I'm"},{"speaker":"Chelsea Peitz","startTime":749.91,"endTime":752.55,"body":"just gonna hang out underneath"},{"speaker":"Chelsea Peitz","startTime":749.91,"endTime":752.55,"body":"the table. And if that's cool"},{"speaker":"Chelsea Peitz","startTime":752.55,"endTime":755.16,"body":"with you, then you just go ahead"},{"speaker":"Chelsea Peitz","startTime":752.55,"endTime":755.16,"body":"and keep talking. And I'll just"},{"speaker":"Chelsea Peitz","startTime":755.16,"endTime":758.79,"body":"talk from down here. So we all"},{"speaker":"Chelsea Peitz","startTime":755.16,"endTime":758.79,"body":"see how laughable that is,"},{"speaker":"Chelsea Peitz","startTime":758.79,"endTime":762.12,"body":"right? When we have these ideas"},{"speaker":"Chelsea Peitz","startTime":758.79,"endTime":762.12,"body":"of Oh, because it's online, I"},{"speaker":"Chelsea Peitz","startTime":762.12,"endTime":766.44,"body":"can get away with x. And the"},{"speaker":"Chelsea Peitz","startTime":762.12,"endTime":766.44,"body":"reason that you are frustrated"},{"speaker":"Chelsea Peitz","startTime":766.44,"endTime":770.25,"body":"with social media is because"},{"speaker":"Chelsea Peitz","startTime":766.44,"endTime":770.25,"body":"we're letting that idea of it's"},{"speaker":"Chelsea Peitz","startTime":770.25,"endTime":773.43,"body":"not in real life. Yes, it's"},{"speaker":"Chelsea Peitz","startTime":770.25,"endTime":773.43,"body":"different. It's not as good. It"},{"speaker":"Chelsea Peitz","startTime":773.43,"endTime":777.54,"body":"is real life, but different. And"},{"speaker":"Chelsea Peitz","startTime":773.43,"endTime":777.54,"body":"so I came up with this sort of"},{"speaker":"Chelsea Peitz","startTime":777.54,"endTime":784.56,"body":"three C's strategy, to help,"},{"speaker":"Chelsea Peitz","startTime":777.54,"endTime":784.56,"body":"camera shy, camera phobic,"},{"speaker":"Chelsea Peitz","startTime":785.04,"endTime":789.75,"body":"vulnerable human beings, get on"},{"speaker":"Chelsea Peitz","startTime":785.04,"endTime":789.75,"body":"camera and be comfortable,"},{"speaker":"Chelsea Peitz","startTime":789.75,"endTime":792.27,"body":"because you can't make content"},{"speaker":"Chelsea Peitz","startTime":789.75,"endTime":792.27,"body":"on camera, if you're not"},{"speaker":"Chelsea Peitz","startTime":792.27,"endTime":795.21,"body":"comfortable. And if you're not"},{"speaker":"Chelsea Peitz","startTime":792.27,"endTime":795.21,"body":"perceived as comfortable, you"},{"speaker":"Chelsea Peitz","startTime":795.21,"endTime":798.69,"body":"won't be perceived as confident."},{"speaker":"Chelsea Peitz","startTime":795.21,"endTime":798.69,"body":"And if you're not perceived as"},{"speaker":"Chelsea Peitz","startTime":798.69,"endTime":802.95,"body":"competent, you will not be"},{"speaker":"Chelsea Peitz","startTime":798.69,"endTime":802.95,"body":"thought of as competent. as wild"},{"speaker":"Chelsea Peitz","startTime":802.95,"endTime":807.48,"body":"as that sounds, right. So the"},{"speaker":"Chelsea Peitz","startTime":802.95,"endTime":807.48,"body":"three C's, if anybody is able to"},{"speaker":"Chelsea Peitz","startTime":807.48,"endTime":809.88,"body":"take notes, not while you're"},{"speaker":"Chelsea Peitz","startTime":807.48,"endTime":809.88,"body":"driving, but maybe you're you're"},{"speaker":"Chelsea Peitz","startTime":809.88,"endTime":812.16,"body":"know, you're somewhere where you"},{"speaker":"Chelsea Peitz","startTime":809.88,"endTime":812.16,"body":"can take notes, and maybe you"},{"speaker":"Chelsea Peitz","startTime":812.16,"endTime":815.31,"body":"can come back and you can play"},{"speaker":"Chelsea Peitz","startTime":812.16,"endTime":815.31,"body":"it at point five speed or two"},{"speaker":"Chelsea Peitz","startTime":815.31,"endTime":818.28,"body":"times the speed. I do that,"},{"speaker":"Chelsea Peitz","startTime":815.31,"endTime":818.28,"body":"admittedly, I love it. I love it"},{"speaker":"Chelsea Peitz","startTime":818.28,"endTime":824.52,"body":"fast. Two times 5x, whatever. So"},{"speaker":"Chelsea Peitz","startTime":818.28,"endTime":824.52,"body":"three things and then we can get"},{"speaker":"Chelsea Peitz","startTime":824.52,"endTime":828.0,"body":"into questions from there. So"},{"speaker":"Chelsea Peitz","startTime":824.52,"endTime":828.0,"body":"the first thing is we've got to"},{"speaker":"Chelsea Peitz","startTime":828.0,"endTime":830.19,"body":"build our camera confidence. And"},{"speaker":"Chelsea Peitz","startTime":828.0,"endTime":830.19,"body":"so I write down the word"},{"speaker":"Chelsea Peitz","startTime":830.19,"endTime":832.86,"body":"confidence, right? Confidence is"},{"speaker":"Chelsea Peitz","startTime":830.19,"endTime":832.86,"body":"where we want to start. And"},{"speaker":"Chelsea Peitz","startTime":832.86,"endTime":835.5,"body":"that's probably the hardest"},{"speaker":"Chelsea Peitz","startTime":832.86,"endTime":835.5,"body":"thing, because we have these"},{"speaker":"Chelsea Peitz","startTime":835.5,"endTime":838.47,"body":"limiting beliefs. And you're"},{"speaker":"Chelsea Peitz","startTime":835.5,"endTime":838.47,"body":"like, but wait, how do I go live"},{"speaker":"Chelsea Peitz","startTime":838.47,"endTime":841.83,"body":"on Instagram and build my"},{"speaker":"Chelsea Peitz","startTime":838.47,"endTime":841.83,"body":"confidence? And people say, Oh,"},{"speaker":"Chelsea Peitz","startTime":841.89,"endTime":845.91,"body":"you just have to white knuckle"},{"speaker":"Chelsea Peitz","startTime":841.89,"endTime":845.91,"body":"it for a good 50 times. And then"},{"speaker":"Chelsea Peitz","startTime":845.91,"endTime":848.61,"body":"eventually you'll you'll have"},{"speaker":"Chelsea Peitz","startTime":845.91,"endTime":848.61,"body":"exposure therapy, and you'll get"},{"speaker":"Chelsea Peitz","startTime":848.61,"endTime":851.64,"body":"over it. Well, that doesn't"},{"speaker":"Chelsea Peitz","startTime":848.61,"endTime":851.64,"body":"sound very fun. Been there, done"},{"speaker":"Chelsea Peitz","startTime":851.64,"endTime":854.4,"body":"that, Hey, did not watch my"},{"speaker":"Chelsea Peitz","startTime":851.64,"endTime":854.4,"body":"videos back for five years."},{"speaker":"Chelsea Peitz","startTime":854.4,"endTime":858.48,"body":"don't recommend that. And then"},{"speaker":"Chelsea Peitz","startTime":854.4,"endTime":858.48,"body":"my second step is great. Now"},{"speaker":"Chelsea Peitz","startTime":858.48,"endTime":861.96,"body":"you're feeling a little bit more"},{"speaker":"Chelsea Peitz","startTime":858.48,"endTime":861.96,"body":"comfortable and confident? Well,"},{"speaker":"Chelsea Peitz","startTime":861.99,"endTime":865.14,"body":"how do we get some conversions?"},{"speaker":"Chelsea Peitz","startTime":861.99,"endTime":865.14,"body":"Because what's the point of"},{"speaker":"Chelsea Peitz","startTime":865.14,"endTime":868.32,"body":"being here and creating"},{"speaker":"Chelsea Peitz","startTime":865.14,"endTime":868.32,"body":"relationships if we're not going"},{"speaker":"Chelsea Peitz","startTime":868.32,"endTime":872.01,"body":"to get new business from it? And"},{"speaker":"Chelsea Peitz","startTime":868.32,"endTime":872.01,"body":"then the last step is All right"},{"speaker":"Chelsea Peitz","startTime":872.01,"endTime":874.56,"body":"now we're feeling good. We're"},{"speaker":"Chelsea Peitz","startTime":872.01,"endTime":874.56,"body":"feeling confident, we're being"},{"speaker":"Chelsea Peitz","startTime":874.56,"endTime":878.76,"body":"consistent. We're getting some"},{"speaker":"Chelsea Peitz","startTime":874.56,"endTime":878.76,"body":"conversions. And which just"},{"speaker":"Chelsea Peitz","startTime":878.76,"endTime":881.01,"body":"purely just means people are"},{"speaker":"Chelsea Peitz","startTime":878.76,"endTime":881.01,"body":"starting to trust you and"},{"speaker":"Chelsea Peitz","startTime":881.01,"endTime":883.08,"body":"they're starting to talk to you."},{"speaker":"Chelsea Peitz","startTime":881.01,"endTime":883.08,"body":"They're starting to come to you"},{"speaker":"Chelsea Peitz","startTime":883.14,"endTime":885.57,"body":"and say, Hey, I have a question."},{"speaker":"Chelsea Peitz","startTime":883.14,"endTime":885.57,"body":"Can you help me and that's"},{"speaker":"Chelsea Peitz","startTime":885.57,"endTime":889.02,"body":"exactly where we want people to"},{"speaker":"Chelsea Peitz","startTime":885.57,"endTime":889.02,"body":"be. The last piece is we'll"},{"speaker":"Chelsea Peitz","startTime":889.02,"endTime":892.65,"body":"shoot now we have to captivate"},{"speaker":"Chelsea Peitz","startTime":889.02,"endTime":892.65,"body":"some new people. Because we want"},{"speaker":"Chelsea Peitz","startTime":892.65,"endTime":896.4,"body":"our message to get out. We want"},{"speaker":"Chelsea Peitz","startTime":892.65,"endTime":896.4,"body":"our brand to be to be seen by"},{"speaker":"Chelsea Peitz","startTime":896.4,"endTime":900.12,"body":"new potential perfect clients."},{"speaker":"Chelsea Peitz","startTime":896.4,"endTime":900.12,"body":"And so that's sort of that A"},{"speaker":"Chelsea Peitz","startTime":900.12,"endTime":903.51,"body":"three C video strategy that I"},{"speaker":"Chelsea Peitz","startTime":900.12,"endTime":903.51,"body":"talk about is how do we build"},{"speaker":"Chelsea Peitz","startTime":903.51,"endTime":905.67,"body":"confidence so we can get to"},{"speaker":"Chelsea Peitz","startTime":903.51,"endTime":905.67,"body":"conversions so that we can"},{"speaker":"Chelsea Peitz","startTime":905.67,"endTime":910.2,"body":"eventually start captivating new"},{"speaker":"Chelsea Peitz","startTime":905.67,"endTime":910.2,"body":"human beings, and share creating"},{"speaker":"Chelsea Peitz","startTime":910.23,"endTime":915.57,"body":"our story at scale, which 23"},{"speaker":"Chelsea Peitz","startTime":910.23,"endTime":915.57,"body":"years ago, I didn't have access"},{"speaker":"Chelsea Peitz","startTime":915.57,"endTime":920.01,"body":"to you would actually call you"},{"speaker":"Chelsea Peitz","startTime":915.57,"endTime":920.01,"body":"and you had to answer. Imagine"},{"speaker":"Chelsea Peitz","startTime":920.01,"endTime":922.71,"body":"that I had to mail you"},{"speaker":"Chelsea Peitz","startTime":920.01,"endTime":922.71,"body":"something, you had to actually"},{"speaker":"Chelsea Peitz","startTime":922.71,"endTime":927.93,"body":"go out to your mailbox, open it,"},{"speaker":"Chelsea Peitz","startTime":922.71,"endTime":927.93,"body":"look at it, do something, right."},{"speaker":"Chelsea Peitz","startTime":928.2,"endTime":931.74,"body":"So it's amazing how much access"},{"speaker":"Chelsea Peitz","startTime":928.2,"endTime":931.74,"body":"we have to be able to connect"},{"speaker":"Chelsea Peitz","startTime":931.74,"endTime":934.35,"body":"with other human beings at"},{"speaker":"Chelsea Peitz","startTime":931.74,"endTime":934.35,"body":"scale, in a very short amount of"},{"speaker":"Chelsea Peitz","startTime":934.35,"endTime":939.48,"body":"time, and truly with humanity,"},{"speaker":"Chelsea Peitz","startTime":934.35,"endTime":939.48,"body":"and I'm really passionate about"},{"speaker":"Chelsea Peitz","startTime":939.48,"endTime":942.09,"body":"that part of it. That's why I"},{"speaker":"Chelsea Peitz","startTime":939.48,"endTime":942.09,"body":"always say I teach real estate"},{"speaker":"Chelsea Peitz","startTime":942.09,"endTime":945.72,"body":"humans to build their brand with"},{"speaker":"Chelsea Peitz","startTime":942.09,"endTime":945.72,"body":"out hustle and hacks but with"},{"speaker":"Chelsea Peitz","startTime":945.72,"endTime":948.63,"body":"heart and humanity, because at"},{"speaker":"Chelsea Peitz","startTime":945.72,"endTime":948.63,"body":"the end of the day, don't we"},{"speaker":"Chelsea Peitz","startTime":948.63,"endTime":951.96,"body":"want a little bit of joy while"},{"speaker":"Chelsea Peitz","startTime":948.63,"endTime":951.96,"body":"we're doing this, too? So yeah,"},{"speaker":"Chelsea Peitz","startTime":951.99,"endTime":956.91,"body":"that's, that's sort of like my"},{"speaker":"Chelsea Peitz","startTime":951.99,"endTime":956.91,"body":"ethos of those, those three C's."},{"speaker":"Reggie Nicolay","startTime":957.6,"endTime":959.43,"body":"All right, I"},{"speaker":"Reggie Nicolay","startTime":957.6,"endTime":959.43,"body":"absolutely love the"},{"speaker":"Reggie Nicolay","startTime":959.43,"endTime":963.15,"body":"visualization of, you know, an"},{"speaker":"Reggie Nicolay","startTime":959.43,"endTime":963.15,"body":"agent talking under the desk or"},{"speaker":"Reggie Nicolay","startTime":963.15,"endTime":963.9,"body":"under a table."},{"speaker":"Genie Willett","startTime":966.33,"endTime":968.64,"body":"Like just pushing"},{"speaker":"Genie Willett","startTime":966.33,"endTime":968.64,"body":"the flyer, like"},{"speaker":"Reggie Nicolay","startTime":972.419,"endTime":976.169,"body":"confidence is"},{"speaker":"Reggie Nicolay","startTime":972.419,"endTime":976.169,"body":"tough for some folks, even"},{"speaker":"Reggie Nicolay","startTime":976.169,"endTime":979.019,"body":"though it's so crucial. So, and"},{"speaker":"Reggie Nicolay","startTime":976.169,"endTime":979.019,"body":"you started to get into this,"},{"speaker":"Reggie Nicolay","startTime":979.019,"endTime":981.809,"body":"but do you have any additional"},{"speaker":"Reggie Nicolay","startTime":979.019,"endTime":981.809,"body":"tips that will help agents that"},{"speaker":"Reggie Nicolay","startTime":981.809,"endTime":984.719,"body":"are trying to build that"},{"speaker":"Reggie Nicolay","startTime":981.809,"endTime":984.719,"body":"unshakable confidence in their"},{"speaker":"Reggie Nicolay","startTime":984.719,"endTime":985.619,"body":"camera presence?"},{"speaker":"Chelsea Peitz","startTime":985.799,"endTime":989.819,"body":"Yes, yes. Yeah, I"},{"speaker":"Chelsea Peitz","startTime":985.799,"endTime":989.819,"body":"mean, I mentioned it earlier,"},{"speaker":"Chelsea Peitz","startTime":989.819,"endTime":992.639,"body":"before authenticity and value."},{"speaker":"Chelsea Peitz","startTime":989.819,"endTime":992.639,"body":"Well, yeah, I want to be"},{"speaker":"Chelsea Peitz","startTime":992.639,"endTime":995.489,"body":"authentic. I want to be my real"},{"speaker":"Chelsea Peitz","startTime":992.639,"endTime":995.489,"body":"self, right? Because the person"},{"speaker":"Chelsea Peitz","startTime":995.489,"endTime":997.349,"body":"that's going to meet me on the"},{"speaker":"Chelsea Peitz","startTime":995.489,"endTime":997.349,"body":"other side, and I want it to be"},{"speaker":"Chelsea Peitz","startTime":997.349,"endTime":999.689,"body":"a completely different person,"},{"speaker":"Chelsea Peitz","startTime":997.349,"endTime":999.689,"body":"but it's really awkward staring"},{"speaker":"Chelsea Peitz","startTime":999.689,"endTime":1002.899,"body":"into the lens of a phone or a"},{"speaker":"Chelsea Peitz","startTime":999.689,"endTime":1002.899,"body":"camera and being authentic,"},{"speaker":"Chelsea Peitz","startTime":1002.899,"endTime":1006.919,"body":"right, like, what do I talk"},{"speaker":"Chelsea Peitz","startTime":1002.899,"endTime":1006.919,"body":"about? And then the value piece"},{"speaker":"Chelsea Peitz","startTime":1006.919,"endTime":1010.999,"body":"where it's like, Well, you gotta"},{"speaker":"Chelsea Peitz","startTime":1006.919,"endTime":1010.999,"body":"show up with value. Well, yes. I"},{"speaker":"Chelsea Peitz","startTime":1010.999,"endTime":1014.959,"body":"wasn't planning on not showing"},{"speaker":"Chelsea Peitz","startTime":1010.999,"endTime":1014.959,"body":"up with value. But how do I do"},{"speaker":"Chelsea Peitz","startTime":1014.959,"endTime":1019.339,"body":"that? Like, what exactly is"},{"speaker":"Chelsea Peitz","startTime":1014.959,"endTime":1019.339,"body":"value? And so maybe we'll get"},{"speaker":"Chelsea Peitz","startTime":1019.339,"endTime":1023.419,"body":"into that discussion after this"},{"speaker":"Chelsea Peitz","startTime":1019.339,"endTime":1023.419,"body":"one. But yes, okay. So here's"},{"speaker":"Chelsea Peitz","startTime":1023.419,"endTime":1028.789,"body":"the first thing I love to define"},{"speaker":"Chelsea Peitz","startTime":1023.419,"endTime":1028.789,"body":"the why. If I can understand why"},{"speaker":"Chelsea Peitz","startTime":1028.789,"endTime":1032.449,"body":"something is happening, maybe"},{"speaker":"Chelsea Peitz","startTime":1028.789,"endTime":1032.449,"body":"it's the scientist in me, then"},{"speaker":"Chelsea Peitz","startTime":1032.449,"endTime":1035.299,"body":"I'm like, Okay, you're making"},{"speaker":"Chelsea Peitz","startTime":1032.449,"endTime":1035.299,"body":"sense, right? So we just gave"},{"speaker":"Chelsea Peitz","startTime":1035.299,"endTime":1038.539,"body":"you that example of being under"},{"speaker":"Chelsea Peitz","startTime":1035.299,"endTime":1038.539,"body":"the table. And you're like, Aha,"},{"speaker":"Chelsea Peitz","startTime":1038.569,"endTime":1041.089,"body":"yes, no, that doesn't make"},{"speaker":"Chelsea Peitz","startTime":1038.569,"endTime":1041.089,"body":"sense. Okay, now I can kind of"},{"speaker":"Chelsea Peitz","startTime":1041.089,"endTime":1044.839,"body":"understand why I've got to"},{"speaker":"Chelsea Peitz","startTime":1041.089,"endTime":1044.839,"body":"change this. Same thing happens"},{"speaker":"Chelsea Peitz","startTime":1044.869,"endTime":1051.439,"body":"with why are we feeling the IQ,"},{"speaker":"Chelsea Peitz","startTime":1044.869,"endTime":1051.439,"body":"the IQ of seeing ourselves on a"},{"speaker":"Chelsea Peitz","startTime":1051.439,"endTime":1055.909,"body":"recording, okay, that we know we"},{"speaker":"Chelsea Peitz","startTime":1051.439,"endTime":1055.909,"body":"just made. And knowing that we"},{"speaker":"Chelsea Peitz","startTime":1055.909,"endTime":1059.239,"body":"have the answers, we have"},{"speaker":"Chelsea Peitz","startTime":1055.909,"endTime":1059.239,"body":"expertise, we have authority."},{"speaker":"Chelsea Peitz","startTime":1059.749,"endTime":1062.239,"body":"And we don't need a script when"},{"speaker":"Chelsea Peitz","startTime":1059.749,"endTime":1062.239,"body":"we go to Target and run into"},{"speaker":"Chelsea Peitz","startTime":1062.239,"endTime":1065.509,"body":"someone and they're like, Hey,"},{"speaker":"Chelsea Peitz","startTime":1062.239,"endTime":1065.509,"body":"how are you? But why do we feel"},{"speaker":"Chelsea Peitz","startTime":1065.509,"endTime":1067.639,"body":"like oh, my goodness, I don't"},{"speaker":"Chelsea Peitz","startTime":1065.509,"endTime":1067.639,"body":"know what to say. And I need a"},{"speaker":"Chelsea Peitz","startTime":1067.639,"endTime":1071.449,"body":"script when I get into this"},{"speaker":"Chelsea Peitz","startTime":1067.639,"endTime":1071.449,"body":"video world, right? True. The"},{"speaker":"Chelsea Peitz","startTime":1071.449,"endTime":1075.559,"body":"reason that we have this IQ is"},{"speaker":"Chelsea Peitz","startTime":1071.449,"endTime":1075.559,"body":"it's it's a mismatch in the"},{"speaker":"Chelsea Peitz","startTime":1075.559,"endTime":1080.179,"body":"mismatch is happening when you"},{"speaker":"Chelsea Peitz","startTime":1075.559,"endTime":1080.179,"body":"see the you on the recording and"},{"speaker":"Chelsea Peitz","startTime":1080.179,"endTime":1082.729,"body":"the comparing you to the person"},{"speaker":"Chelsea Peitz","startTime":1080.179,"endTime":1082.729,"body":"you know, you are in real life."},{"speaker":"Chelsea Peitz","startTime":1082.729,"endTime":1084.829,"body":"And this is everybody's worst"},{"speaker":"Chelsea Peitz","startTime":1082.729,"endTime":1084.829,"body":"nightmare. Because like when"},{"speaker":"Chelsea Peitz","startTime":1084.829,"endTime":1087.469,"body":"I'm, you know, speaking at"},{"speaker":"Chelsea Peitz","startTime":1084.829,"endTime":1087.469,"body":"conferences, I kind of joke and"},{"speaker":"Chelsea Peitz","startTime":1087.469,"endTime":1089.989,"body":"I'm like, so I've done some"},{"speaker":"Chelsea Peitz","startTime":1087.469,"endTime":1089.989,"body":"research, I've picked out a few"},{"speaker":"Chelsea Peitz","startTime":1089.989,"endTime":1092.869,"body":"of your videos, and unbeknownst"},{"speaker":"Chelsea Peitz","startTime":1089.989,"endTime":1092.869,"body":"to you, we're gonna play them"},{"speaker":"Chelsea Peitz","startTime":1092.869,"endTime":1094.759,"body":"and then everyone's gonna give"},{"speaker":"Chelsea Peitz","startTime":1092.869,"endTime":1094.759,"body":"you feedback. And people are"},{"speaker":"Chelsea Peitz","startTime":1094.759,"endTime":1097.999,"body":"horrified like the faces are"},{"speaker":"Chelsea Peitz","startTime":1094.759,"endTime":1097.999,"body":"like, I'm like, I'm just"},{"speaker":"Chelsea Peitz","startTime":1097.999,"endTime":1102.049,"body":"kidding. Because that is"},{"speaker":"Chelsea Peitz","startTime":1097.999,"endTime":1102.049,"body":"everybody's literal, worst fear,"},{"speaker":"Chelsea Peitz","startTime":1102.049,"endTime":1107.659,"body":"can you imagine? And so the"},{"speaker":"Chelsea Peitz","startTime":1102.049,"endTime":1107.659,"body":"reason we have mismatches or"},{"speaker":"Chelsea Peitz","startTime":1107.659,"endTime":1112.939,"body":"misalignments often is caused by"},{"speaker":"Chelsea Peitz","startTime":1107.659,"endTime":1112.939,"body":"the following things. Usually,"},{"speaker":"Chelsea Peitz","startTime":1112.939,"endTime":1117.589,"body":"number one, it's memorizing, or"},{"speaker":"Chelsea Peitz","startTime":1112.939,"endTime":1117.589,"body":"memorizing a script. And I will"},{"speaker":"Chelsea Peitz","startTime":1117.589,"endTime":1121.579,"body":"tell you, I love scripting, I do"},{"speaker":"Chelsea Peitz","startTime":1117.589,"endTime":1121.579,"body":"a lot of scripting and a lot of"},{"speaker":"Chelsea Peitz","startTime":1121.579,"endTime":1124.879,"body":"my content because I know I have"},{"speaker":"Chelsea Peitz","startTime":1121.579,"endTime":1124.879,"body":"a short amount of time to say"},{"speaker":"Chelsea Peitz","startTime":1124.879,"endTime":1128.419,"body":"it, I don't want to repeat"},{"speaker":"Chelsea Peitz","startTime":1124.879,"endTime":1128.419,"body":"myself, I need a kind of a track"},{"speaker":"Chelsea Peitz","startTime":1128.419,"endTime":1130.489,"body":"to run on. So I like to have"},{"speaker":"Chelsea Peitz","startTime":1128.419,"endTime":1130.489,"body":"something to go back and look"},{"speaker":"Chelsea Peitz","startTime":1130.489,"endTime":1135.469,"body":"at. And what happens when we're"},{"speaker":"Chelsea Peitz","startTime":1130.489,"endTime":1135.469,"body":"memorizing something like three"},{"speaker":"Chelsea Peitz","startTime":1135.469,"endTime":1138.919,"body":"reasons to move to blah, blah,"},{"speaker":"Chelsea Peitz","startTime":1135.469,"endTime":1138.919,"body":"blah, or three stats you need to"},{"speaker":"Chelsea Peitz","startTime":1138.919,"endTime":1143.149,"body":"know about the market, your"},{"speaker":"Chelsea Peitz","startTime":1138.919,"endTime":1143.149,"body":"brain is on stat number three,"},{"speaker":"Chelsea Peitz","startTime":1143.179,"endTime":1147.589,"body":"and your mouth is on the"},{"speaker":"Chelsea Peitz","startTime":1143.179,"endTime":1147.589,"body":"introduction. And you're using a"},{"speaker":"Chelsea Peitz","startTime":1147.589,"endTime":1150.469,"body":"different part of your brain."},{"speaker":"Chelsea Peitz","startTime":1147.589,"endTime":1150.469,"body":"And all of a sudden, you're"},{"speaker":"Chelsea Peitz","startTime":1150.469,"endTime":1152.869,"body":"thinking so hard about not"},{"speaker":"Chelsea Peitz","startTime":1150.469,"endTime":1152.869,"body":"forgetting what to say, because"},{"speaker":"Chelsea Peitz","startTime":1152.899,"endTime":1155.179,"body":"oh my gosh, I just made it"},{"speaker":"Chelsea Peitz","startTime":1152.899,"endTime":1155.179,"body":"through bullet point number two,"},{"speaker":"Chelsea Peitz","startTime":1155.179,"endTime":1157.309,"body":"and I gotta get to three because"},{"speaker":"Chelsea Peitz","startTime":1155.179,"endTime":1157.309,"body":"I do not want to record this"},{"speaker":"Chelsea Peitz","startTime":1157.339,"endTime":1161.869,"body":"whole darn thing all over again."},{"speaker":"Chelsea Peitz","startTime":1157.339,"endTime":1161.869,"body":"Your face changes your eyes"},{"speaker":"Chelsea Peitz","startTime":1161.869,"endTime":1165.559,"body":"contact change your warmth,"},{"speaker":"Chelsea Peitz","startTime":1161.869,"endTime":1165.559,"body":"cues, meaning the smiles and the"},{"speaker":"Chelsea Peitz","startTime":1165.559,"endTime":1168.229,"body":"natural way that you're using"},{"speaker":"Chelsea Peitz","startTime":1165.559,"endTime":1168.229,"body":"your eyes and your face and your"},{"speaker":"Chelsea Peitz","startTime":1168.409,"endTime":1171.169,"body":"your voice and your tone"},{"speaker":"Chelsea Peitz","startTime":1168.409,"endTime":1171.169,"body":"changes. You know, you're"},{"speaker":"Chelsea Peitz","startTime":1171.169,"endTime":1174.469,"body":"probably sitting in some sort of"},{"speaker":"Chelsea Peitz","startTime":1171.169,"endTime":1174.469,"body":"quote unquote set, whether it's"},{"speaker":"Chelsea Peitz","startTime":1174.469,"endTime":1177.439,"body":"your office or an actual set,"},{"speaker":"Chelsea Peitz","startTime":1174.469,"endTime":1177.439,"body":"and you're not moving your hands"},{"speaker":"Chelsea Peitz","startTime":1177.439,"endTime":1180.889,"body":"like you normally would. So you"},{"speaker":"Chelsea Peitz","startTime":1177.439,"endTime":1180.889,"body":"see this image of yourself that"},{"speaker":"Chelsea Peitz","startTime":1181.069,"endTime":1184.909,"body":"doesn't quite connect and you're"},{"speaker":"Chelsea Peitz","startTime":1181.069,"endTime":1184.909,"body":"like, you can't quite figure out"},{"speaker":"Chelsea Peitz","startTime":1184.909,"endTime":1188.419,"body":"what's wrong. Because your brain"},{"speaker":"Chelsea Peitz","startTime":1184.909,"endTime":1188.419,"body":"knows well, that's me, but it"},{"speaker":"Chelsea Peitz","startTime":1188.419,"endTime":1191.719,"body":"doesn't quite feel like me. And"},{"speaker":"Chelsea Peitz","startTime":1188.419,"endTime":1191.719,"body":"so then you think it's just me."},{"speaker":"Chelsea Peitz","startTime":1192.079,"endTime":1194.719,"body":"I should not be doing this. This"},{"speaker":"Chelsea Peitz","startTime":1192.079,"endTime":1194.719,"body":"is uncomfortable. I don't want"},{"speaker":"Chelsea Peitz","startTime":1194.719,"endTime":1197.509,"body":"to do this anymore. So"},{"speaker":"Chelsea Peitz","startTime":1194.719,"endTime":1197.509,"body":"sometimes, memorization"},{"speaker":"Chelsea Peitz","startTime":1197.509,"endTime":1199.639,"body":"scripting can be a challenge."},{"speaker":"Chelsea Peitz","startTime":1197.509,"endTime":1199.639,"body":"Also, if you're reading"},{"speaker":"Chelsea Peitz","startTime":1200.239,"endTime":1204.739,"body":"teleprompters are amazing tools."},{"speaker":"Chelsea Peitz","startTime":1200.239,"endTime":1204.739,"body":"And also can be challenging if"},{"speaker":"Chelsea Peitz","startTime":1204.739,"endTime":1207.229,"body":"you haven't kind of gotten that"},{"speaker":"Chelsea Peitz","startTime":1204.739,"endTime":1207.229,"body":"competence and skill set and"},{"speaker":"Chelsea Peitz","startTime":1207.229,"endTime":1212.869,"body":"practice because we don't talk"},{"speaker":"Chelsea Peitz","startTime":1207.229,"endTime":1212.869,"body":"like we write. And so writing"},{"speaker":"Chelsea Peitz","startTime":1212.869,"endTime":1217.159,"body":"like we talk is really"},{"speaker":"Chelsea Peitz","startTime":1212.869,"endTime":1217.159,"body":"challenging. And our brains are"},{"speaker":"Chelsea Peitz","startTime":1217.159,"endTime":1220.849,"body":"so smart, we can kind of know"},{"speaker":"Chelsea Peitz","startTime":1217.159,"endTime":1220.849,"body":"when someone seems like they're"},{"speaker":"Chelsea Peitz","startTime":1220.849,"endTime":1226.369,"body":"reading something. And so your"},{"speaker":"Chelsea Peitz","startTime":1220.849,"endTime":1226.369,"body":"brain knows that too. It also"},{"speaker":"Chelsea Peitz","startTime":1226.639,"endTime":1229.909,"body":"always happens when you're"},{"speaker":"Chelsea Peitz","startTime":1226.639,"endTime":1229.909,"body":"trying to copy and paste the"},{"speaker":"Chelsea Peitz","startTime":1229.909,"endTime":1232.669,"body":"personality or perspective of"},{"speaker":"Chelsea Peitz","startTime":1229.909,"endTime":1232.669,"body":"another real estate human you're"},{"speaker":"Chelsea Peitz","startTime":1232.669,"endTime":1236.329,"body":"following in your feed. It's"},{"speaker":"Chelsea Peitz","startTime":1232.669,"endTime":1236.329,"body":"never going to land feeling like"},{"speaker":"Chelsea Peitz","startTime":1236.329,"endTime":1239.089,"body":"this is me. And a lot of times,"},{"speaker":"Chelsea Peitz","startTime":1236.329,"endTime":1239.089,"body":"we see somebody that we deem"},{"speaker":"Chelsea Peitz","startTime":1239.089,"endTime":1243.979,"body":"successful. And we are inspired"},{"speaker":"Chelsea Peitz","startTime":1239.089,"endTime":1243.979,"body":"by them, which is amazing. And"},{"speaker":"Chelsea Peitz","startTime":1243.979,"endTime":1248.539,"body":"we think, gosh, I have to show"},{"speaker":"Chelsea Peitz","startTime":1243.979,"endTime":1248.539,"body":"up like they are in order to"},{"speaker":"Chelsea Peitz","startTime":1248.539,"endTime":1252.949,"body":"also be successful and do the"},{"speaker":"Chelsea Peitz","startTime":1248.539,"endTime":1252.949,"body":"thing, like they're doing the"},{"speaker":"Chelsea Peitz","startTime":1252.949,"endTime":1257.119,"body":"thing. And so those are some"},{"speaker":"Chelsea Peitz","startTime":1252.949,"endTime":1257.119,"body":"some of the challenges that kind"},{"speaker":"Chelsea Peitz","startTime":1257.119,"endTime":1260.959,"body":"of keep us in that doesn't quite"},{"speaker":"Chelsea Peitz","startTime":1257.119,"endTime":1260.959,"body":"look like the real meat. And so"},{"speaker":"Chelsea Peitz","startTime":1260.959,"endTime":1264.949,"body":"my my simple tip, the simple tip"},{"speaker":"Chelsea Peitz","startTime":1260.959,"endTime":1264.949,"body":"will literally change your your"},{"speaker":"Chelsea Peitz","startTime":1264.949,"endTime":1268.819,"body":"video camera confidence. And"},{"speaker":"Chelsea Peitz","startTime":1264.949,"endTime":1268.819,"body":"it's going to be such a positive"},{"speaker":"Chelsea Peitz","startTime":1268.849,"endTime":1271.099,"body":"feedback loop, you're going to"},{"speaker":"Chelsea Peitz","startTime":1268.849,"endTime":1271.099,"body":"want to keep doing it again. And"},{"speaker":"Chelsea Peitz","startTime":1271.099,"endTime":1276.649,"body":"again. It's the one to one"},{"speaker":"Chelsea Peitz","startTime":1271.099,"endTime":1276.649,"body":"video. It's literally just"},{"speaker":"Chelsea Peitz","startTime":1276.829,"endTime":1281.599,"body":"making one short video on your"},{"speaker":"Chelsea Peitz","startTime":1276.829,"endTime":1281.599,"body":"phone for one human being. And"},{"speaker":"Chelsea Peitz","startTime":1281.809,"endTime":1287.239,"body":"its message is something nice,"},{"speaker":"Chelsea Peitz","startTime":1281.809,"endTime":1287.239,"body":"like Happy Birthday, have a"},{"speaker":"Chelsea Peitz","startTime":1287.239,"endTime":1290.869,"body":"great day, I'm thankful for you."},{"speaker":"Chelsea Peitz","startTime":1287.239,"endTime":1290.869,"body":"I was just thinking about you,"},{"speaker":"Chelsea Peitz","startTime":1290.899,"endTime":1293.869,"body":"whatever you could possibly"},{"speaker":"Chelsea Peitz","startTime":1290.899,"endTime":1293.869,"body":"think of that might be found on"},{"speaker":"Chelsea Peitz","startTime":1293.869,"endTime":1297.829,"body":"a Hallmark card, right? So like"},{"speaker":"Chelsea Peitz","startTime":1293.869,"endTime":1297.829,"body":"a visual Hallmark card. And what"},{"speaker":"Chelsea Peitz","startTime":1297.829,"endTime":1300.349,"body":"happens when you make that"},{"speaker":"Chelsea Peitz","startTime":1297.829,"endTime":1300.349,"body":"little video and you're sending"},{"speaker":"Chelsea Peitz","startTime":1300.349,"endTime":1303.289,"body":"it to someone that you know,"},{"speaker":"Chelsea Peitz","startTime":1300.349,"endTime":1303.289,"body":"like and trust. You know exactly"},{"speaker":"Chelsea Peitz","startTime":1303.289,"endTime":1306.289,"body":"what to say when you know who"},{"speaker":"Chelsea Peitz","startTime":1303.289,"endTime":1306.289,"body":"you're talking to. And if I'm"},{"speaker":"Chelsea Peitz","startTime":1306.289,"endTime":1310.579,"body":"doing something nice for"},{"speaker":"Chelsea Peitz","startTime":1306.289,"endTime":1310.579,"body":"someone, dopamine in my brain is"},{"speaker":"Chelsea Peitz","startTime":1310.579,"endTime":1314.599,"body":"like going off and blinking and"},{"speaker":"Chelsea Peitz","startTime":1310.579,"endTime":1314.599,"body":"like this feels great. And then"},{"speaker":"Chelsea Peitz","startTime":1314.599,"endTime":1318.049,"body":"guess what? They feel good,"},{"speaker":"Chelsea Peitz","startTime":1314.599,"endTime":1318.049,"body":"because you just said something"},{"speaker":"Chelsea Peitz","startTime":1318.049,"endTime":1322.099,"body":"nice to them. And so you start"},{"speaker":"Chelsea Peitz","startTime":1318.049,"endTime":1322.099,"body":"to also this is the key part of"},{"speaker":"Chelsea Peitz","startTime":1322.099,"endTime":1325.909,"body":"it. When I watch back that"},{"speaker":"Chelsea Peitz","startTime":1322.099,"endTime":1325.909,"body":"little video that I'm like, Hey,"},{"speaker":"Chelsea Peitz","startTime":1325.909,"endTime":1328.309,"body":"happy birthday, I'm thinking of"},{"speaker":"Chelsea Peitz","startTime":1325.909,"endTime":1328.309,"body":"you. You have a great day,"},{"speaker":"Chelsea Peitz","startTime":1328.309,"endTime":1332.479,"body":"right? Okay. You can't say happy"},{"speaker":"Chelsea Peitz","startTime":1328.309,"endTime":1332.479,"body":"birthday without smiling. I'm"},{"speaker":"Chelsea Peitz","startTime":1332.479,"endTime":1336.559,"body":"sorry, I dare you to try to say"},{"speaker":"Chelsea Peitz","startTime":1332.479,"endTime":1336.559,"body":"something nice to someone a"},{"speaker":"Chelsea Peitz","startTime":1336.559,"endTime":1340.789,"body":"compliment. And not smile."},{"speaker":"Chelsea Peitz","startTime":1336.559,"endTime":1340.789,"body":"You're not thinking about how"},{"speaker":"Chelsea Peitz","startTime":1340.789,"endTime":1343.849,"body":"you look and sound, you're not"},{"speaker":"Chelsea Peitz","startTime":1340.789,"endTime":1343.849,"body":"thinking about the next words,"},{"speaker":"Chelsea Peitz","startTime":1343.849,"endTime":1347.269,"body":"you're literally talking to that"},{"speaker":"Chelsea Peitz","startTime":1343.849,"endTime":1347.269,"body":"person. And you're thinking"},{"speaker":"Chelsea Peitz","startTime":1347.269,"endTime":1351.019,"body":"about that person. And then"},{"speaker":"Chelsea Peitz","startTime":1347.269,"endTime":1351.019,"body":"you're like, Okay, well, that"},{"speaker":"Chelsea Peitz","startTime":1351.019,"endTime":1354.319,"body":"wasn't horrible. That actually"},{"speaker":"Chelsea Peitz","startTime":1351.019,"endTime":1354.319,"body":"kind of sounds like me, right?"},{"speaker":"Chelsea Peitz","startTime":1354.469,"endTime":1358.369,"body":"And maybe you even said, um, or,"},{"speaker":"Chelsea Peitz","startTime":1354.469,"endTime":1358.369,"body":"or whatever you would normally"},{"speaker":"Chelsea Peitz","startTime":1358.369,"endTime":1362.359,"body":"say in a regular conversation."},{"speaker":"Chelsea Peitz","startTime":1358.369,"endTime":1362.359,"body":"Because if I say I'm when I'm at"},{"speaker":"Chelsea Peitz","startTime":1362.359,"endTime":1365.899,"body":"Starbucks with you, I'm not"},{"speaker":"Chelsea Peitz","startTime":1362.359,"endTime":1365.899,"body":"going to say, Hold on, I gotta"},{"speaker":"Chelsea Peitz","startTime":1365.899,"endTime":1368.869,"body":"walk outside and come back in."},{"speaker":"Chelsea Peitz","startTime":1365.899,"endTime":1368.869,"body":"We got to restart this"},{"speaker":"Chelsea Peitz","startTime":1368.869,"endTime":1372.619,"body":"conversation, because I just"},{"speaker":"Chelsea Peitz","startTime":1368.869,"endTime":1372.619,"body":"said, so give me just one"},{"speaker":"Chelsea Peitz","startTime":1372.619,"endTime":1376.219,"body":"second. Let's just do take"},{"speaker":"Chelsea Peitz","startTime":1372.619,"endTime":1376.219,"body":"number two. So it's like all"},{"speaker":"Chelsea Peitz","startTime":1376.219,"endTime":1379.369,"body":"these things that we are telling"},{"speaker":"Chelsea Peitz","startTime":1376.219,"endTime":1379.369,"body":"ourselves about content when"},{"speaker":"Chelsea Peitz","startTime":1379.369,"endTime":1382.219,"body":"simply I just want you to"},{"speaker":"Chelsea Peitz","startTime":1379.369,"endTime":1382.219,"body":"remember this one thing, just"},{"speaker":"Chelsea Peitz","startTime":1382.219,"endTime":1386.329,"body":"ask yourself, what would I do in"},{"speaker":"Chelsea Peitz","startTime":1382.219,"endTime":1386.329,"body":"real life? What would I do if"},{"speaker":"Chelsea Peitz","startTime":1386.329,"endTime":1389.089,"body":"this person was across? If I"},{"speaker":"Chelsea Peitz","startTime":1386.329,"endTime":1389.089,"body":"said the wrong word? Would I"},{"speaker":"Chelsea Peitz","startTime":1389.089,"endTime":1394.519,"body":"stop the car drive back home and"},{"speaker":"Chelsea Peitz","startTime":1389.089,"endTime":1394.519,"body":"then restart? No, we wouldn't,"},{"speaker":"Chelsea Peitz","startTime":1394.549,"endTime":1397.309,"body":"we would just keep going. So"},{"speaker":"Chelsea Peitz","startTime":1394.549,"endTime":1397.309,"body":"that one to one video trick is"},{"speaker":"Chelsea Peitz","startTime":1397.309,"endTime":1398.719,"body":"super easy. Yes."},{"speaker":"Genie Willett","startTime":1400.79,"endTime":1405.08,"body":"So I do all of"},{"speaker":"Genie Willett","startTime":1400.79,"endTime":1405.08,"body":"our video content RPR. And I"},{"speaker":"Genie Willett","startTime":1405.08,"endTime":1407.63,"body":"script out a lot of things in"},{"speaker":"Genie Willett","startTime":1405.08,"endTime":1407.63,"body":"energy. And I will sometimes"},{"speaker":"Genie Willett","startTime":1407.63,"endTime":1410.9,"body":"script out things together. And"},{"speaker":"Genie Willett","startTime":1407.63,"endTime":1410.9,"body":"I'm like, Oh, I would never say"},{"speaker":"Genie Willett","startTime":1410.9,"endTime":1413.78,"body":"that. Reg, like, I don't speak"},{"speaker":"Genie Willett","startTime":1410.9,"endTime":1413.78,"body":"like that. That's something you"},{"speaker":"Genie Willett","startTime":1413.78,"endTime":1417.08,"body":"would say not me, you know, so"},{"speaker":"Genie Willett","startTime":1413.78,"endTime":1417.08,"body":"you really have to lean into,"},{"speaker":"Genie Willett","startTime":1417.08,"endTime":1421.25,"body":"like, how do I talk? How do I"},{"speaker":"Genie Willett","startTime":1417.08,"endTime":1421.25,"body":"portray things? If I'm writing"},{"speaker":"Genie Willett","startTime":1421.25,"endTime":1425.3,"body":"something for an article, or you"},{"speaker":"Genie Willett","startTime":1421.25,"endTime":1425.3,"body":"know, blog post, that's going to"},{"speaker":"Genie Willett","startTime":1425.3,"endTime":1428.54,"body":"be very different than what I"},{"speaker":"Genie Willett","startTime":1425.3,"endTime":1428.54,"body":"would say to someone in person."},{"speaker":"Genie Willett","startTime":1428.54,"endTime":1432.26,"body":"And just the little moments that"},{"speaker":"Genie Willett","startTime":1428.54,"endTime":1432.26,"body":"you have when you talk, you"},{"speaker":"Genie Willett","startTime":1432.26,"endTime":1436.04,"body":"know, and then you know, you"},{"speaker":"Genie Willett","startTime":1432.26,"endTime":1436.04,"body":"almost have to like, say it out"},{"speaker":"Genie Willett","startTime":1436.04,"endTime":1438.95,"body":"loud and then write it Yes. For"},{"speaker":"Genie Willett","startTime":1436.04,"endTime":1438.95,"body":"the scripted instead of thinking"},{"speaker":"Genie Willett","startTime":1438.95,"endTime":1442.7,"body":"like, I'm going to record what I"},{"speaker":"Genie Willett","startTime":1438.95,"endTime":1442.7,"body":"want to tell them like, almost"},{"speaker":"Genie Willett","startTime":1442.7,"endTime":1444.26,"body":"like to talk about."},{"speaker":"Chelsea Peitz","startTime":1444.649,"endTime":1446.329,"body":"And I think"},{"speaker":"Chelsea Peitz","startTime":1444.649,"endTime":1446.329,"body":"throwing in like your"},{"speaker":"Chelsea Peitz","startTime":1446.329,"endTime":1451.309,"body":"personality is so key. Like to"},{"speaker":"Chelsea Peitz","startTime":1446.329,"endTime":1451.309,"body":"weird things that I say and have"},{"speaker":"Chelsea Peitz","startTime":1451.309,"endTime":1456.229,"body":"said for years. I say I don't"},{"speaker":"Chelsea Peitz","startTime":1451.309,"endTime":1456.229,"body":"say hi or bye, I say hi. And I"},{"speaker":"Chelsea Peitz","startTime":1456.229,"endTime":1460.879,"body":"say bye. And I have forever and"},{"speaker":"Chelsea Peitz","startTime":1456.229,"endTime":1460.879,"body":"I always do it. And that's just"},{"speaker":"Chelsea Peitz","startTime":1460.879,"endTime":1463.969,"body":"like how I do and so like that"},{"speaker":"Chelsea Peitz","startTime":1460.879,"endTime":1463.969,"body":"would be a thing. Like honestly,"},{"speaker":"Chelsea Peitz","startTime":1463.969,"endTime":1469.009,"body":"like I would include, or I say"},{"speaker":"Chelsea Peitz","startTime":1463.969,"endTime":1469.009,"body":"amazing, so good. Like for ease"},{"speaker":"Chelsea Peitz","startTime":1469.009,"endTime":1473.299,"body":"instead of amazing. Like that"},{"speaker":"Chelsea Peitz","startTime":1469.009,"endTime":1473.299,"body":"was amazing. And I would say"},{"speaker":"Chelsea Peitz","startTime":1473.299,"endTime":1479.359,"body":"that like that is why people are"},{"speaker":"Chelsea Peitz","startTime":1473.299,"endTime":1479.359,"body":"connecting to your relatable"},{"speaker":"Chelsea Peitz","startTime":1479.359,"endTime":1482.059,"body":"brand and your relatable"},{"speaker":"Chelsea Peitz","startTime":1479.359,"endTime":1482.059,"body":"personality. And I probably"},{"speaker":"Chelsea Peitz","startTime":1482.059,"endTime":1484.339,"body":"wouldn't start there. I"},{"speaker":"Chelsea Peitz","startTime":1482.059,"endTime":1484.339,"body":"guarantee you I did not start"},{"speaker":"Chelsea Peitz","startTime":1484.339,"endTime":1488.449,"body":"like that. But as I got more"},{"speaker":"Chelsea Peitz","startTime":1484.339,"endTime":1488.449,"body":"comfortable and realized you"},{"speaker":"Chelsea Peitz","startTime":1488.449,"endTime":1493.339,"body":"sort of need those wind moments"},{"speaker":"Chelsea Peitz","startTime":1488.449,"endTime":1493.339,"body":"where somebody actually responds"},{"speaker":"Chelsea Peitz","startTime":1493.399,"endTime":1496.279,"body":"something completely unrelated"},{"speaker":"Chelsea Peitz","startTime":1493.399,"endTime":1496.279,"body":"to what you do and you're like,"},{"speaker":"Chelsea Peitz","startTime":1496.309,"endTime":1499.609,"body":"oh, wow, I totally didn't expect"},{"speaker":"Chelsea Peitz","startTime":1496.309,"endTime":1499.609,"body":"that people were going to want"},{"speaker":"Chelsea Peitz","startTime":1499.609,"endTime":1502.909,"body":"to talk about got that and well,"},{"speaker":"Chelsea Peitz","startTime":1499.609,"endTime":1502.909,"body":"that's kind of a win or somebody"},{"speaker":"Chelsea Peitz","startTime":1502.909,"endTime":1505.639,"body":"will run into you at the pickup"},{"speaker":"Chelsea Peitz","startTime":1502.909,"endTime":1505.639,"body":"line at school. They'll be like,"},{"speaker":"Chelsea Peitz","startTime":1505.669,"endTime":1509.029,"body":"Oh my gosh, when you showed that"},{"speaker":"Chelsea Peitz","startTime":1505.669,"endTime":1509.029,"body":"funny video of, you know, when"},{"speaker":"Chelsea Peitz","startTime":1509.029,"endTime":1511.819,"body":"you were making your, your"},{"speaker":"Chelsea Peitz","startTime":1509.029,"endTime":1511.819,"body":"cupcakes and they came out and"},{"speaker":"Chelsea Peitz","startTime":1511.819,"endTime":1514.519,"body":"they were horrible. Oh my gosh,"},{"speaker":"Chelsea Peitz","startTime":1511.819,"endTime":1514.519,"body":"it was so funny. And then you're"},{"speaker":"Chelsea Peitz","startTime":1514.519,"endTime":1520.699,"body":"thinking, well, that person"},{"speaker":"Chelsea Peitz","startTime":1514.519,"endTime":1520.699,"body":"never commented on that. Yeah."},{"speaker":"Chelsea Peitz","startTime":1520.759,"endTime":1523.399,"body":"Oh yeah, absolutely. They're"},{"speaker":"Chelsea Peitz","startTime":1520.759,"endTime":1523.399,"body":"connecting while consuming"},{"speaker":"Chelsea Peitz","startTime":1523.399,"endTime":1526.789,"body":"friends. Yeah. You gotta love"},{"speaker":"Chelsea Peitz","startTime":1523.399,"endTime":1526.789,"body":"your lurkers or lurkers?"},{"speaker":"Genie Willett","startTime":1528.26,"endTime":1534.47,"body":"I've never"},{"speaker":"Genie Willett","startTime":1528.26,"endTime":1534.47,"body":"comment on any bar. Yeah. I love"},{"speaker":"Genie Willett","startTime":1534.47,"endTime":1537.98,"body":"the one to one videos, too, I'd"},{"speaker":"Genie Willett","startTime":1534.47,"endTime":1537.98,"body":"never before I listen to your"},{"speaker":"Genie Willett","startTime":1537.98,"endTime":1541.01,"body":"podcasts, I've never heard kind"},{"speaker":"Genie Willett","startTime":1537.98,"endTime":1541.01,"body":"of talk about the one to one"},{"speaker":"Genie Willett","startTime":1541.01,"endTime":1544.82,"body":"video and how I love how it just"},{"speaker":"Genie Willett","startTime":1541.01,"endTime":1544.82,"body":"even builds into your confidence"},{"speaker":"Genie Willett","startTime":1544.82,"endTime":1547.25,"body":"getting you comfortable? I'm not"},{"speaker":"Genie Willett","startTime":1544.82,"endTime":1547.25,"body":"talking to everybody. I don't"},{"speaker":"Genie Willett","startTime":1547.25,"endTime":1550.91,"body":"have to pull the world yet. I'm"},{"speaker":"Genie Willett","startTime":1547.25,"endTime":1550.91,"body":"just talking to you to talk"},{"speaker":"Genie Willett","startTime":1550.91,"endTime":1554.84,"body":"about how that boosts your"},{"speaker":"Genie Willett","startTime":1550.91,"endTime":1554.84,"body":"algorithm, which, what does that"},{"speaker":"Genie Willett","startTime":1554.84,"endTime":1558.95,"body":"even mean? And how does it how"},{"speaker":"Genie Willett","startTime":1554.84,"endTime":1558.95,"body":"to go about doing that. So I"},{"speaker":"Chelsea Peitz","startTime":1558.95,"endTime":1561.86,"body":"just love talking"},{"speaker":"Chelsea Peitz","startTime":1558.95,"endTime":1561.86,"body":"about the algorithm. And it's"},{"speaker":"Chelsea Peitz","startTime":1561.86,"endTime":1565.4,"body":"just a fancy word for a bunch of"},{"speaker":"Chelsea Peitz","startTime":1561.86,"endTime":1565.4,"body":"data points, you know, it's data"},{"speaker":"Chelsea Peitz","startTime":1565.4,"endTime":1568.73,"body":"points in and they make a"},{"speaker":"Chelsea Peitz","startTime":1565.4,"endTime":1568.73,"body":"mathematical prediction, and"},{"speaker":"Chelsea Peitz","startTime":1568.73,"endTime":1572.69,"body":"they give you data points out."},{"speaker":"Chelsea Peitz","startTime":1568.73,"endTime":1572.69,"body":"And so every single platform has"},{"speaker":"Chelsea Peitz","startTime":1572.72,"endTime":1577.67,"body":"its own magic algorithm, secret"},{"speaker":"Chelsea Peitz","startTime":1572.72,"endTime":1577.67,"body":"sauce, that nobody will ever"},{"speaker":"Chelsea Peitz","startTime":1577.67,"endTime":1582.14,"body":"know exactly what's inside of"},{"speaker":"Chelsea Peitz","startTime":1577.67,"endTime":1582.14,"body":"it. But we know enough to give"},{"speaker":"Chelsea Peitz","startTime":1582.14,"endTime":1586.43,"body":"you a general. And essentially"},{"speaker":"Chelsea Peitz","startTime":1582.14,"endTime":1586.43,"body":"what this algorithm is doing is"},{"speaker":"Chelsea Peitz","startTime":1586.46,"endTime":1590.87,"body":"it's, it's all out to benefit"},{"speaker":"Chelsea Peitz","startTime":1586.46,"endTime":1590.87,"body":"itself. But to be honest, the"},{"speaker":"Chelsea Peitz","startTime":1590.87,"endTime":1594.2,"body":"goal of these social platforms"},{"speaker":"Chelsea Peitz","startTime":1590.87,"endTime":1594.2,"body":"or any platform for that matter,"},{"speaker":"Chelsea Peitz","startTime":1594.2,"endTime":1599.33,"body":"Netflix, Amazon, you name it, is"},{"speaker":"Chelsea Peitz","startTime":1594.2,"endTime":1599.33,"body":"to get you to spend more time in"},{"speaker":"Chelsea Peitz","startTime":1599.33,"endTime":1604.88,"body":"it and to spend more money,"},{"speaker":"Chelsea Peitz","startTime":1599.33,"endTime":1604.88,"body":"right. So it would behoove any"},{"speaker":"Chelsea Peitz","startTime":1604.88,"endTime":1610.07,"body":"platform to serve you content"},{"speaker":"Chelsea Peitz","startTime":1604.88,"endTime":1610.07,"body":"that you actually want to see."},{"speaker":"Chelsea Peitz","startTime":1610.55,"endTime":1614.3,"body":"And one of the major"},{"speaker":"Chelsea Peitz","startTime":1610.55,"endTime":1614.3,"body":"determinants is who you talk to."},{"speaker":"Chelsea Peitz","startTime":1614.87,"endTime":1618.62,"body":"And if I send a direct message"},{"speaker":"Chelsea Peitz","startTime":1614.87,"endTime":1618.62,"body":"to someone, that is a huge data"},{"speaker":"Chelsea Peitz","startTime":1618.62,"endTime":1623.06,"body":"point, that the algorithm or the"},{"speaker":"Chelsea Peitz","startTime":1618.62,"endTime":1623.06,"body":"software says, Oh, well, this is"},{"speaker":"Chelsea Peitz","startTime":1623.06,"endTime":1625.49,"body":"interesting. Okay, so Chelsea"},{"speaker":"Chelsea Peitz","startTime":1623.06,"endTime":1625.49,"body":"just sent a direct message to"},{"speaker":"Chelsea Peitz","startTime":1625.49,"endTime":1629.36,"body":"this person. And that person,"},{"speaker":"Chelsea Peitz","startTime":1625.49,"endTime":1629.36,"body":"you know, commented back, or"},{"speaker":"Chelsea Peitz","startTime":1629.36,"endTime":1633.5,"body":"maybe like put like a heart"},{"speaker":"Chelsea Peitz","startTime":1629.36,"endTime":1633.5,"body":"emoji or something. And so now"},{"speaker":"Chelsea Peitz","startTime":1633.5,"endTime":1635.57,"body":"we have this two way"},{"speaker":"Chelsea Peitz","startTime":1633.5,"endTime":1635.57,"body":"communication. So now we have"},{"speaker":"Chelsea Peitz","startTime":1635.57,"endTime":1639.14,"body":"data points that are pretty"},{"speaker":"Chelsea Peitz","startTime":1635.57,"endTime":1639.14,"body":"strongly letting us know to"},{"speaker":"Chelsea Peitz","startTime":1639.14,"endTime":1642.59,"body":"predict they want to see more of"},{"speaker":"Chelsea Peitz","startTime":1639.14,"endTime":1642.59,"body":"each other. And so what happens"},{"speaker":"Chelsea Peitz","startTime":1642.62,"endTime":1646.04,"body":"is the algorithm decides to"},{"speaker":"Chelsea Peitz","startTime":1642.62,"endTime":1646.04,"body":"reach restore and reshuffle both"},{"speaker":"Chelsea Peitz","startTime":1646.04,"endTime":1649.4,"body":"people's feeds, so that we don't"},{"speaker":"Chelsea Peitz","startTime":1646.04,"endTime":1649.4,"body":"miss each other's content."},{"speaker":"Chelsea Peitz","startTime":1649.79,"endTime":1653.87,"body":"Because it's thinking, Well, how"},{"speaker":"Chelsea Peitz","startTime":1649.79,"endTime":1653.87,"body":"do I keep this person happy, and"},{"speaker":"Chelsea Peitz","startTime":1653.87,"endTime":1657.23,"body":"use the platform? Well, if"},{"speaker":"Chelsea Peitz","startTime":1653.87,"endTime":1657.23,"body":"they're interested in talking to"},{"speaker":"Chelsea Peitz","startTime":1657.23,"endTime":1661.88,"body":"this person, then if I show them"},{"speaker":"Chelsea Peitz","startTime":1657.23,"endTime":1661.88,"body":"more of that person's content,"},{"speaker":"Chelsea Peitz","startTime":1662.6,"endTime":1664.85,"body":"they're probably going to be"},{"speaker":"Chelsea Peitz","startTime":1662.6,"endTime":1664.85,"body":"happy with that. So here's the"},{"speaker":"Chelsea Peitz","startTime":1664.85,"endTime":1668.39,"body":"key to the one to one video,"},{"speaker":"Chelsea Peitz","startTime":1664.85,"endTime":1668.39,"body":"when you're sending videos to"},{"speaker":"Chelsea Peitz","startTime":1668.39,"endTime":1671.27,"body":"people, you want to send it in a"},{"speaker":"Chelsea Peitz","startTime":1668.39,"endTime":1671.27,"body":"direct message. And the cool"},{"speaker":"Chelsea Peitz","startTime":1671.27,"endTime":1674.27,"body":"thing is, every platform has"},{"speaker":"Chelsea Peitz","startTime":1671.27,"endTime":1674.27,"body":"direct message. And every"},{"speaker":"Chelsea Peitz","startTime":1674.27,"endTime":1678.29,"body":"platform has video option built"},{"speaker":"Chelsea Peitz","startTime":1674.27,"endTime":1678.29,"body":"into direct message. And you can"},{"speaker":"Chelsea Peitz","startTime":1678.29,"endTime":1681.53,"body":"just record those quick little"},{"speaker":"Chelsea Peitz","startTime":1678.29,"endTime":1681.53,"body":"videos right then and there. And"},{"speaker":"Chelsea Peitz","startTime":1681.59,"endTime":1687.83,"body":"so now the algorithm is"},{"speaker":"Chelsea Peitz","startTime":1681.59,"endTime":1687.83,"body":"absolutely on alert. And it's"},{"speaker":"Chelsea Peitz","startTime":1687.83,"endTime":1694.46,"body":"like, wow, okay, you are talking"},{"speaker":"Chelsea Peitz","startTime":1687.83,"endTime":1694.46,"body":"to this person. And, and we're"},{"speaker":"Chelsea Peitz","startTime":1694.46,"endTime":1697.76,"body":"going to make sure that they see"},{"speaker":"Chelsea Peitz","startTime":1694.46,"endTime":1697.76,"body":"your content in the future. If I"},{"speaker":"Chelsea Peitz","startTime":1697.76,"endTime":1702.08,"body":"send that video, say in a text"},{"speaker":"Chelsea Peitz","startTime":1697.76,"endTime":1702.08,"body":"message, same nice, both of you"},{"speaker":"Chelsea Peitz","startTime":1702.08,"endTime":1704.63,"body":"guys have the dopamine, it's a"},{"speaker":"Chelsea Peitz","startTime":1702.08,"endTime":1704.63,"body":"positive thing. And that's where"},{"speaker":"Chelsea Peitz","startTime":1704.63,"endTime":1707.87,"body":"it ends, because your phone's"},{"speaker":"Chelsea Peitz","startTime":1704.63,"endTime":1707.87,"body":"not gonna ring next week when"},{"speaker":"Chelsea Peitz","startTime":1707.87,"endTime":1711.53,"body":"that person posts in the main"},{"speaker":"Chelsea Peitz","startTime":1707.87,"endTime":1711.53,"body":"feed on Facebook, or LinkedIn."},{"speaker":"Chelsea Peitz","startTime":1712.01,"endTime":1715.13,"body":"But when you're sending in a"},{"speaker":"Chelsea Peitz","startTime":1712.01,"endTime":1715.13,"body":"direct message, it's making"},{"speaker":"Chelsea Peitz","startTime":1715.13,"endTime":1718.7,"body":"notice of that and it will start"},{"speaker":"Chelsea Peitz","startTime":1715.13,"endTime":1718.7,"body":"showing your content more to"},{"speaker":"Chelsea Peitz","startTime":1718.7,"endTime":1721.46,"body":"those people now that what's the"},{"speaker":"Chelsea Peitz","startTime":1718.7,"endTime":1721.46,"body":"benefit, the benefit is people"},{"speaker":"Chelsea Peitz","startTime":1721.46,"endTime":1725.63,"body":"feel like you're everywhere on"},{"speaker":"Chelsea Peitz","startTime":1721.46,"endTime":1725.63,"body":"their terms, which is pretty"},{"speaker":"Chelsea Peitz","startTime":1725.63,"endTime":1728.48,"body":"awesome. So when people say,"},{"speaker":"Chelsea Peitz","startTime":1725.63,"endTime":1728.48,"body":"Gosh, I feel like I open up my"},{"speaker":"Chelsea Peitz","startTime":1728.48,"endTime":1731.48,"body":"feet, and you're there all the"},{"speaker":"Chelsea Peitz","startTime":1728.48,"endTime":1731.48,"body":"time. And if you are sending"},{"speaker":"Chelsea Peitz","startTime":1731.48,"endTime":1735.2,"body":"something in the mail, they're"},{"speaker":"Chelsea Peitz","startTime":1731.48,"endTime":1735.2,"body":"having that experience. And also"},{"speaker":"Chelsea Peitz","startTime":1735.26,"endTime":1738.29,"body":"they're seeing your posts in the"},{"speaker":"Chelsea Peitz","startTime":1735.26,"endTime":1738.29,"body":"feed. And also you're sending"},{"speaker":"Chelsea Peitz","startTime":1738.29,"endTime":1741.53,"body":"these messages directly to them."},{"speaker":"Chelsea Peitz","startTime":1738.29,"endTime":1741.53,"body":"So it feels like you're"},{"speaker":"Chelsea Peitz","startTime":1741.53,"endTime":1744.98,"body":"omnipresent. But you don't have"},{"speaker":"Chelsea Peitz","startTime":1741.53,"endTime":1744.98,"body":"to be everywhere all the time."},{"speaker":"Chelsea Peitz","startTime":1744.98,"endTime":1747.68,"body":"Because let's do that we're"},{"speaker":"Chelsea Peitz","startTime":1744.98,"endTime":1747.68,"body":"actually out there helping"},{"speaker":"Chelsea Peitz","startTime":1747.68,"endTime":1750.35,"body":"people buy and sell houses,"},{"speaker":"Chelsea Peitz","startTime":1747.68,"endTime":1750.35,"body":"right? So we're not full time"},{"speaker":"Chelsea Peitz","startTime":1750.35,"endTime":1753.41,"body":"content creators within the"},{"speaker":"Chelsea Peitz","startTime":1750.35,"endTime":1753.41,"body":"entire staff that's following us"},{"speaker":"Chelsea Peitz","startTime":1753.41,"endTime":1757.49,"body":"around every day making a"},{"speaker":"Chelsea Peitz","startTime":1753.41,"endTime":1757.49,"body":"documentary. And so it's"},{"speaker":"Chelsea Peitz","startTime":1757.49,"endTime":1762.02,"body":"important to make it feel like"},{"speaker":"Chelsea Peitz","startTime":1757.49,"endTime":1762.02,"body":"you're there without having to"},{"speaker":"Chelsea Peitz","startTime":1762.02,"endTime":1766.55,"body":"burn out and be everywhere all"},{"speaker":"Chelsea Peitz","startTime":1762.02,"endTime":1766.55,"body":"the time and all places, the"},{"speaker":"Chelsea Peitz","startTime":1766.55,"endTime":1768.05,"body":"24/7."},{"speaker":"Reggie Nicolay","startTime":1768.84,"endTime":1771.69,"body":"You know, I love"},{"speaker":"Reggie Nicolay","startTime":1768.84,"endTime":1771.69,"body":"that you said omnipresent"},{"speaker":"Reggie Nicolay","startTime":1771.69,"endTime":1774.84,"body":"because since I've been"},{"speaker":"Reggie Nicolay","startTime":1771.69,"endTime":1774.84,"body":"following you, it's something"},{"speaker":"Reggie Nicolay","startTime":1774.84,"endTime":1779.85,"body":"that I've felt like I see you"},{"speaker":"Reggie Nicolay","startTime":1774.84,"endTime":1779.85,"body":"kind of around all the time. And"},{"speaker":"Reggie Nicolay","startTime":1779.85,"endTime":1782.88,"body":"I think it's it's inspiring."},{"speaker":"Reggie Nicolay","startTime":1779.85,"endTime":1782.88,"body":"It's it's definitely something"},{"speaker":"Reggie Nicolay","startTime":1782.88,"endTime":1785.91,"body":"that we want to incorporate into"},{"speaker":"Reggie Nicolay","startTime":1782.88,"endTime":1785.91,"body":"our PR is marketing outreach."},{"speaker":"Reggie Nicolay","startTime":1785.91,"endTime":1788.73,"body":"And one thing I've been noticing"},{"speaker":"Reggie Nicolay","startTime":1785.91,"endTime":1788.73,"body":"is your stories. So we've"},{"speaker":"Reggie Nicolay","startTime":1788.82,"endTime":1792.39,"body":"started to lean in more to"},{"speaker":"Reggie Nicolay","startTime":1788.82,"endTime":1792.39,"body":"stories. You obviously do. I"},{"speaker":"Reggie Nicolay","startTime":1792.39,"endTime":1796.65,"body":"mean, can you talk a little bit"},{"speaker":"Reggie Nicolay","startTime":1792.39,"endTime":1796.65,"body":"about how agents can use stories"},{"speaker":"Reggie Nicolay","startTime":1796.65,"endTime":1799.23,"body":"to build more conversions?"},{"speaker":"Chelsea Peitz","startTime":1799.27,"endTime":1802.96,"body":"Absolutely ah,"},{"speaker":"Chelsea Peitz","startTime":1799.27,"endTime":1802.96,"body":"that is the conversion engines."},{"speaker":"Chelsea Peitz","startTime":1803.02,"endTime":1807.43,"body":"And you know not to get like"},{"speaker":"Chelsea Peitz","startTime":1803.02,"endTime":1807.43,"body":"super techie. But, you know,"},{"speaker":"Chelsea Peitz","startTime":1807.43,"endTime":1811.51,"body":"these socials are really that's"},{"speaker":"Chelsea Peitz","startTime":1807.43,"endTime":1811.51,"body":"like kind of their goal is to"},{"speaker":"Chelsea Peitz","startTime":1811.51,"endTime":1815.68,"body":"become sort of like a funnel,"},{"speaker":"Chelsea Peitz","startTime":1811.51,"endTime":1815.68,"body":"where you've got like people,"},{"speaker":"Chelsea Peitz","startTime":1815.68,"endTime":1817.84,"body":"even if you don't know what a"},{"speaker":"Chelsea Peitz","startTime":1815.68,"endTime":1817.84,"body":"funnel is, you've probably heard"},{"speaker":"Chelsea Peitz","startTime":1817.84,"endTime":1821.02,"body":"about one, it's like, you've got"},{"speaker":"Chelsea Peitz","startTime":1817.84,"endTime":1821.02,"body":"this, you know, wide open sort"},{"speaker":"Chelsea Peitz","startTime":1821.02,"endTime":1823.3,"body":"of net, that's going to attract"},{"speaker":"Chelsea Peitz","startTime":1821.02,"endTime":1823.3,"body":"people in it, and then it's"},{"speaker":"Chelsea Peitz","startTime":1823.3,"endTime":1826.24,"body":"going to nurture people through."},{"speaker":"Chelsea Peitz","startTime":1823.3,"endTime":1826.24,"body":"And then eventually, the idea is"},{"speaker":"Chelsea Peitz","startTime":1826.24,"endTime":1829.42,"body":"that they convert into clients,"},{"speaker":"Chelsea Peitz","startTime":1826.24,"endTime":1829.42,"body":"right. And so if you look at"},{"speaker":"Chelsea Peitz","startTime":1829.42,"endTime":1834.04,"body":"something like an Instagram, you"},{"speaker":"Chelsea Peitz","startTime":1829.42,"endTime":1834.04,"body":"have your feed posts, and you"},{"speaker":"Chelsea Peitz","startTime":1834.04,"endTime":1837.22,"body":"have Instagram reels, and those"},{"speaker":"Chelsea Peitz","startTime":1834.04,"endTime":1837.22,"body":"are going to be found by people"},{"speaker":"Chelsea Peitz","startTime":1837.22,"endTime":1840.61,"body":"that don't yet follow you, which"},{"speaker":"Chelsea Peitz","startTime":1837.22,"endTime":1840.61,"body":"is awesome, and sort of the top"},{"speaker":"Chelsea Peitz","startTime":1840.61,"endTime":1843.04,"body":"of the funnel, and then they"},{"speaker":"Chelsea Peitz","startTime":1840.61,"endTime":1843.04,"body":"decide they want to follow you."},{"speaker":"Chelsea Peitz","startTime":1843.07,"endTime":1847.15,"body":"And then you're gonna nurture"},{"speaker":"Chelsea Peitz","startTime":1843.07,"endTime":1847.15,"body":"them through sort of those, you"},{"speaker":"Chelsea Peitz","startTime":1847.15,"endTime":1853.33,"body":"know, kind of more unedited"},{"speaker":"Chelsea Peitz","startTime":1847.15,"endTime":1853.33,"body":"personal stories, that's when"},{"speaker":"Chelsea Peitz","startTime":1853.33,"endTime":1856.03,"body":"they really get to know you. So"},{"speaker":"Chelsea Peitz","startTime":1853.33,"endTime":1856.03,"body":"you're deepening that"},{"speaker":"Chelsea Peitz","startTime":1856.03,"endTime":1859.75,"body":"relationship and building like"},{"speaker":"Chelsea Peitz","startTime":1856.03,"endTime":1859.75,"body":"no trust. So for me stories is"},{"speaker":"Chelsea Peitz","startTime":1859.75,"endTime":1863.92,"body":"my favorite, I am totally"},{"speaker":"Chelsea Peitz","startTime":1859.75,"endTime":1863.92,"body":"biased, I will admit that. I"},{"speaker":"Chelsea Peitz","startTime":1863.92,"endTime":1867.19,"body":"love stories, because I don't"},{"speaker":"Chelsea Peitz","startTime":1863.92,"endTime":1867.19,"body":"have to think about creating a"},{"speaker":"Chelsea Peitz","startTime":1867.19,"endTime":1870.19,"body":"caption, I don't have to use"},{"speaker":"Chelsea Peitz","startTime":1867.19,"endTime":1870.19,"body":"hashtags. I don't have to edit"},{"speaker":"Chelsea Peitz","startTime":1870.19,"endTime":1873.25,"body":"anything, I don't even have to"},{"speaker":"Chelsea Peitz","startTime":1870.19,"endTime":1873.25,"body":"have a beginning, a middle and"},{"speaker":"Chelsea Peitz","startTime":1873.25,"endTime":1878.5,"body":"an end, I literally just pick up"},{"speaker":"Chelsea Peitz","startTime":1873.25,"endTime":1878.5,"body":"my phone and talk to people. And"},{"speaker":"Chelsea Peitz","startTime":1878.5,"endTime":1881.98,"body":"I love that sense of feeling"},{"speaker":"Chelsea Peitz","startTime":1878.5,"endTime":1881.98,"body":"like, oh my gosh, I feel like"},{"speaker":"Chelsea Peitz","startTime":1881.98,"endTime":1885.52,"body":"I'm your friend. Like I love"},{"speaker":"Chelsea Peitz","startTime":1881.98,"endTime":1885.52,"body":"following Mel Robbins, who I"},{"speaker":"Chelsea Peitz","startTime":1885.52,"endTime":1889.06,"body":"mean, my goodness is Mel Robbins"},{"speaker":"Chelsea Peitz","startTime":1885.52,"endTime":1889.06,"body":"has like the number one podcast"},{"speaker":"Chelsea Peitz","startTime":1889.09,"endTime":1893.86,"body":"in the world. Okay. Um, I feel"},{"speaker":"Chelsea Peitz","startTime":1889.09,"endTime":1893.86,"body":"like I know her we're sitting in"},{"speaker":"Chelsea Peitz","startTime":1893.86,"endTime":1897.49,"body":"her closet, she's chatting"},{"speaker":"Chelsea Peitz","startTime":1893.86,"endTime":1897.49,"body":"about, you know, her dogs or"},{"speaker":"Chelsea Peitz","startTime":1897.49,"endTime":1899.83,"body":"whatever. Like, oh, my gosh, I"},{"speaker":"Chelsea Peitz","startTime":1897.49,"endTime":1899.83,"body":"feel like we know each other."},{"speaker":"Chelsea Peitz","startTime":1900.16,"endTime":1903.91,"body":"And the reason we feel like we"},{"speaker":"Chelsea Peitz","startTime":1900.16,"endTime":1903.91,"body":"know each other is truly because"},{"speaker":"Chelsea Peitz","startTime":1903.91,"endTime":1908.14,"body":"of that format. And the reason"},{"speaker":"Chelsea Peitz","startTime":1903.91,"endTime":1908.14,"body":"that that makes us feel like we"},{"speaker":"Chelsea Peitz","startTime":1908.14,"endTime":1911.35,"body":"know someone is one because it's"},{"speaker":"Chelsea Peitz","startTime":1908.14,"endTime":1911.35,"body":"unedited. And when we see"},{"speaker":"Chelsea Peitz","startTime":1911.35,"endTime":1913.81,"body":"something that's unedited, we"},{"speaker":"Chelsea Peitz","startTime":1911.35,"endTime":1913.81,"body":"feel like it's true. That's why"},{"speaker":"Chelsea Peitz","startTime":1913.81,"endTime":1917.95,"body":"influencer marketing is a thing."},{"speaker":"Chelsea Peitz","startTime":1913.81,"endTime":1917.95,"body":"And also think about how you're"},{"speaker":"Chelsea Peitz","startTime":1917.95,"endTime":1921.1,"body":"seeing people in stories, you're"},{"speaker":"Chelsea Peitz","startTime":1917.95,"endTime":1921.1,"body":"seeing them typically in more"},{"speaker":"Chelsea Peitz","startTime":1921.1,"endTime":1923.95,"body":"intimate spaces you were might"},{"speaker":"Chelsea Peitz","startTime":1921.1,"endTime":1923.95,"body":"be in their living room, you"},{"speaker":"Chelsea Peitz","startTime":1923.95,"endTime":1927.01,"body":"might be in their car park"},{"speaker":"Chelsea Peitz","startTime":1923.95,"endTime":1927.01,"body":"waiting to get into their"},{"speaker":"Chelsea Peitz","startTime":1927.01,"endTime":1929.65,"body":"office, you might see their"},{"speaker":"Chelsea Peitz","startTime":1927.01,"endTime":1929.65,"body":"dogs, you might see some of"},{"speaker":"Chelsea Peitz","startTime":1929.65,"endTime":1933.4,"body":"their other co stars, which"},{"speaker":"Chelsea Peitz","startTime":1929.65,"endTime":1933.4,"body":"could be family members. And you"},{"speaker":"Chelsea Peitz","startTime":1933.4,"endTime":1937.45,"body":"feel like you're on that journey"},{"speaker":"Chelsea Peitz","startTime":1933.4,"endTime":1937.45,"body":"with them. And you're kind of"},{"speaker":"Chelsea Peitz","startTime":1937.45,"endTime":1940.81,"body":"sharing that experience for all"},{"speaker":"Chelsea Peitz","startTime":1937.45,"endTime":1940.81,"body":"of my gen actors, including"},{"speaker":"Chelsea Peitz","startTime":1940.81,"endTime":1943.84,"body":"myself out there, you might"},{"speaker":"Chelsea Peitz","startTime":1940.81,"endTime":1943.84,"body":"remember a little show called"},{"speaker":"Chelsea Peitz","startTime":1943.84,"endTime":1947.83,"body":"the real world. And that was"},{"speaker":"Chelsea Peitz","startTime":1943.84,"endTime":1947.83,"body":"like, the first first time we"},{"speaker":"Chelsea Peitz","startTime":1947.83,"endTime":1951.34,"body":"ever had reality TV. And I"},{"speaker":"Chelsea Peitz","startTime":1947.83,"endTime":1951.34,"body":"remember my mom was like, why"},{"speaker":"Chelsea Peitz","startTime":1951.34,"endTime":1953.35,"body":"are you watching people sitting"},{"speaker":"Chelsea Peitz","startTime":1951.34,"endTime":1953.35,"body":"around in their apartment? Like,"},{"speaker":"Chelsea Peitz","startTime":1953.35,"endTime":1956.23,"body":"what's the show about and like,"},{"speaker":"Chelsea Peitz","startTime":1953.35,"endTime":1956.23,"body":"it's about nothing. They just"},{"speaker":"Chelsea Peitz","startTime":1956.23,"endTime":1957.79,"body":"sit around in the apartment, and"},{"speaker":"Chelsea Peitz","startTime":1956.23,"endTime":1957.79,"body":"we watch them. And it's"},{"speaker":"Chelsea Peitz","startTime":1957.79,"endTime":1962.68,"body":"fascinating. And so this idea"},{"speaker":"Chelsea Peitz","startTime":1957.79,"endTime":1962.68,"body":"that it has to be this, wow,"},{"speaker":"Chelsea Peitz","startTime":1962.71,"endTime":1967.63,"body":"amazing, created curated"},{"speaker":"Chelsea Peitz","startTime":1962.71,"endTime":1967.63,"body":"content. And it's only giving"},{"speaker":"Chelsea Peitz","startTime":1967.66,"endTime":1972.97,"body":"quote, educational value. Well,"},{"speaker":"Chelsea Peitz","startTime":1967.66,"endTime":1972.97,"body":"there's absolutely value and you"},{"speaker":"Chelsea Peitz","startTime":1972.97,"endTime":1976.15,"body":"sharing your humanity and"},{"speaker":"Chelsea Peitz","startTime":1972.97,"endTime":1976.15,"body":"sharing things that people can"},{"speaker":"Chelsea Peitz","startTime":1976.15,"endTime":1979.33,"body":"relate to you about. And a lot"},{"speaker":"Chelsea Peitz","startTime":1976.15,"endTime":1979.33,"body":"of people are like, Yeah, I just"},{"speaker":"Chelsea Peitz","startTime":1979.33,"endTime":1981.49,"body":"don't really see how sharing"},{"speaker":"Chelsea Peitz","startTime":1979.33,"endTime":1981.49,"body":"what I had for lunch is going to"},{"speaker":"Chelsea Peitz","startTime":1981.49,"endTime":1984.88,"body":"help me get more luxury clients."},{"speaker":"Chelsea Peitz","startTime":1981.49,"endTime":1984.88,"body":"So I'm like, Okay, how about"},{"speaker":"Chelsea Peitz","startTime":1984.88,"endTime":1989.53,"body":"this, when you share no barrier,"},{"speaker":"Chelsea Peitz","startTime":1984.88,"endTime":1989.53,"body":"low barrier entry of content,"},{"speaker":"Chelsea Peitz","startTime":1989.59,"endTime":1993.58,"body":"your lunch, your dog, the book,"},{"speaker":"Chelsea Peitz","startTime":1989.59,"endTime":1993.58,"body":"you're reading your coffee,"},{"speaker":"Chelsea Peitz","startTime":1993.61,"endTime":1997.6,"body":"right? That is something that"},{"speaker":"Chelsea Peitz","startTime":1993.61,"endTime":1997.6,"body":"people can relate to, and"},{"speaker":"Chelsea Peitz","startTime":1997.6,"endTime":1999.91,"body":"they're going to have"},{"speaker":"Chelsea Peitz","startTime":1997.6,"endTime":1999.91,"body":"conversations with you about it."},{"speaker":"Chelsea Peitz","startTime":1999.91,"endTime":2001.98,"body":"Because that's easy to talk"},{"speaker":"Chelsea Peitz","startTime":1999.91,"endTime":2001.98,"body":"about. There's no pressure, I"},{"speaker":"Chelsea Peitz","startTime":2001.98,"endTime":2004.53,"body":"don't have to talk about work."},{"speaker":"Chelsea Peitz","startTime":2001.98,"endTime":2004.53,"body":"Like I don't have to, like ask"},{"speaker":"Chelsea Peitz","startTime":2004.53,"endTime":2008.67,"body":"you a question about real"},{"speaker":"Chelsea Peitz","startTime":2004.53,"endTime":2008.67,"body":"estate. And because we've had"},{"speaker":"Chelsea Peitz","startTime":2008.67,"endTime":2011.73,"body":"that conversation, and because"},{"speaker":"Chelsea Peitz","startTime":2008.67,"endTime":2011.73,"body":"we're relating on some of those"},{"speaker":"Chelsea Peitz","startTime":2011.73,"endTime":2014.61,"body":"things, now we already have an"},{"speaker":"Chelsea Peitz","startTime":2011.73,"endTime":2014.61,"body":"open line of communication so"},{"speaker":"Chelsea Peitz","startTime":2014.61,"endTime":2018.69,"body":"that when I am or do have some"},{"speaker":"Chelsea Peitz","startTime":2014.61,"endTime":2018.69,"body":"kind of question, or you do put"},{"speaker":"Chelsea Peitz","startTime":2018.69,"endTime":2022.47,"body":"in about what you're doing, then"},{"speaker":"Chelsea Peitz","startTime":2018.69,"endTime":2022.47,"body":"I'm more likely to talk to you"},{"speaker":"Chelsea Peitz","startTime":2022.47,"endTime":2025.89,"body":"because we've already been"},{"speaker":"Chelsea Peitz","startTime":2022.47,"endTime":2025.89,"body":"talking. And we've already been"},{"speaker":"Chelsea Peitz","startTime":2025.89,"endTime":2029.07,"body":"talking about something that"},{"speaker":"Chelsea Peitz","startTime":2025.89,"endTime":2029.07,"body":"literally has nothing to do with"},{"speaker":"Chelsea Peitz","startTime":2029.07,"endTime":2033.57,"body":"what you do and everything to do"},{"speaker":"Chelsea Peitz","startTime":2029.07,"endTime":2033.57,"body":"with who you are. And now I like"},{"speaker":"Chelsea Peitz","startTime":2033.57,"endTime":2037.08,"body":"you as a human being and you"},{"speaker":"Chelsea Peitz","startTime":2033.57,"endTime":2037.08,"body":"know, so that's why people are"},{"speaker":"Chelsea Peitz","startTime":2037.08,"endTime":2039.42,"body":"always thinking like, wow, I"},{"speaker":"Chelsea Peitz","startTime":2037.08,"endTime":2039.42,"body":"wanna I want to pose whatever"},{"speaker":"Chelsea Peitz","startTime":2039.42,"endTime":2042.09,"body":"like you don't have to, I don't"},{"speaker":"Chelsea Peitz","startTime":2039.42,"endTime":2042.09,"body":"want to post when I when I went"},{"speaker":"Chelsea Peitz","startTime":2042.09,"endTime":2044.7,"body":"to the gym, you don't have to,"},{"speaker":"Chelsea Peitz","startTime":2042.09,"endTime":2044.7,"body":"but I'm letting you know that"},{"speaker":"Chelsea Peitz","startTime":2044.7,"endTime":2048.57,"body":"there is a magic in the mundane"},{"speaker":"Chelsea Peitz","startTime":2044.7,"endTime":2048.57,"body":"and that relatable content is"},{"speaker":"Chelsea Peitz","startTime":2048.75,"endTime":2052.74,"body":"really going to be the entryway"},{"speaker":"Chelsea Peitz","startTime":2048.75,"endTime":2052.74,"body":"for for those gates to open so"},{"speaker":"Chelsea Peitz","startTime":2052.74,"endTime":2056.97,"body":"that people will talk to you"},{"speaker":"Chelsea Peitz","startTime":2052.74,"endTime":2056.97,"body":"about what you do at some point"},{"speaker":"Chelsea Peitz","startTime":2056.97,"endTime":2060.09,"body":"because they've already had so"},{"speaker":"Chelsea Peitz","startTime":2056.97,"endTime":2060.09,"body":"many conversations with you"},{"speaker":"Chelsea Peitz","startTime":2060.42,"endTime":2064.17,"body":"about things that have nothing"},{"speaker":"Chelsea Peitz","startTime":2060.42,"endTime":2064.17,"body":"to do with your life as a real"},{"speaker":"Chelsea Peitz","startTime":2064.17,"endTime":2064.86,"body":"estate human."},{"speaker":"Genie Willett","startTime":2066.25,"endTime":2068.95,"body":"Okay, so back to"},{"speaker":"Genie Willett","startTime":2066.25,"endTime":2068.95,"body":"the top of the funnel, right? If"},{"speaker":"Genie Willett","startTime":2068.95,"endTime":2072.97,"body":"they find you doing that, with"},{"speaker":"Genie Willett","startTime":2068.95,"endTime":2072.97,"body":"your reels, I create all of our"},{"speaker":"Genie Willett","startTime":2072.97,"endTime":2076.72,"body":"video content and RPR and I"},{"speaker":"Genie Willett","startTime":2072.97,"endTime":2076.72,"body":"would love your tips and tricks"},{"speaker":"Genie Willett","startTime":2076.72,"endTime":2080.02,"body":"on creating that bingeable"},{"speaker":"Genie Willett","startTime":2076.72,"endTime":2080.02,"body":"library of short form vertical"},{"speaker":"Genie Willett","startTime":2080.02,"endTime":2083.17,"body":"videos to captivate new"},{"speaker":"Genie Willett","startTime":2080.02,"endTime":2083.17,"body":"audiences. Like, I know that's"},{"speaker":"Genie Willett","startTime":2083.17,"endTime":2085.96,"body":"not your favorite like you've"},{"speaker":"Genie Willett","startTime":2083.17,"endTime":2085.96,"body":"said, but how do you do it?"},{"speaker":"Chelsea Peitz","startTime":2089.109,"endTime":2092.529,"body":"Yeah, so and"},{"speaker":"Chelsea Peitz","startTime":2089.109,"endTime":2092.529,"body":"again, I should also say that"},{"speaker":"Chelsea Peitz","startTime":2092.529,"endTime":2095.109,"body":"like, you know, depends also"},{"speaker":"Chelsea Peitz","startTime":2092.529,"endTime":2095.109,"body":"what platform you're on. Like,"},{"speaker":"Chelsea Peitz","startTime":2095.259,"endTime":2097.239,"body":"if you're on like tick tock"},{"speaker":"Chelsea Peitz","startTime":2095.259,"endTime":2097.239,"body":"versus YouTube, like a little"},{"speaker":"Chelsea Peitz","startTime":2097.239,"endTime":2099.879,"body":"bit of different strategies on"},{"speaker":"Chelsea Peitz","startTime":2097.239,"endTime":2099.879,"body":"all of them. And I know I keep"},{"speaker":"Chelsea Peitz","startTime":2099.879,"endTime":2102.069,"body":"saying Instagram because that's"},{"speaker":"Chelsea Peitz","startTime":2099.879,"endTime":2102.069,"body":"where I hang out the most. But"},{"speaker":"Chelsea Peitz","startTime":2102.069,"endTime":2105.819,"body":"just so you know, like this,"},{"speaker":"Chelsea Peitz","startTime":2102.069,"endTime":2105.819,"body":"this strategies work kind of"},{"speaker":"Chelsea Peitz","startTime":2105.819,"endTime":2109.569,"body":"across any platform. So Facebook"},{"speaker":"Chelsea Peitz","startTime":2105.819,"endTime":2109.569,"body":"has stories, Instagram has"},{"speaker":"Chelsea Peitz","startTime":2109.569,"endTime":2112.059,"body":"stories, Tik Tok has stories"},{"speaker":"Chelsea Peitz","startTime":2109.569,"endTime":2112.059,"body":"LinkedIn had a for a quick hot"},{"speaker":"Chelsea Peitz","startTime":2112.059,"endTime":2117.159,"body":"minute, and then they took it"},{"speaker":"Chelsea Peitz","startTime":2112.059,"endTime":2117.159,"body":"away. But But mainly, you know,"},{"speaker":"Chelsea Peitz","startTime":2117.159,"endTime":2120.369,"body":"if you're on Instagram,"},{"speaker":"Chelsea Peitz","startTime":2117.159,"endTime":2120.369,"body":"Instagram Stories is absolutely"},{"speaker":"Chelsea Peitz","startTime":2120.369,"endTime":2122.919,"body":"where you should be spending so"},{"speaker":"Chelsea Peitz","startTime":2120.369,"endTime":2122.919,"body":"much of your time. Now when we"},{"speaker":"Chelsea Peitz","startTime":2122.919,"endTime":2127.059,"body":"get over to feed posts, which"},{"speaker":"Chelsea Peitz","startTime":2122.919,"endTime":2127.059,"body":"that could be a picture, it"},{"speaker":"Chelsea Peitz","startTime":2127.059,"endTime":2130.029,"body":"could be multiple pictures, it"},{"speaker":"Chelsea Peitz","startTime":2127.059,"endTime":2130.029,"body":"could be a video, it could be a"},{"speaker":"Chelsea Peitz","startTime":2130.029,"endTime":2136.179,"body":"reel, that the feed, generally"},{"speaker":"Chelsea Peitz","startTime":2130.029,"endTime":2136.179,"body":"speaking, on the majority of"},{"speaker":"Chelsea Peitz","startTime":2136.179,"endTime":2139.599,"body":"platforms is going to be not"},{"speaker":"Chelsea Peitz","startTime":2136.179,"endTime":2139.599,"body":"only seen by your community of"},{"speaker":"Chelsea Peitz","startTime":2139.599,"endTime":2144.819,"body":"followers, but also is going to"},{"speaker":"Chelsea Peitz","startTime":2139.599,"endTime":2144.819,"body":"be searchable, is going to be"},{"speaker":"Chelsea Peitz","startTime":2144.819,"endTime":2149.079,"body":"discoverable through hashtags"},{"speaker":"Chelsea Peitz","startTime":2144.819,"endTime":2149.079,"body":"and SEO or Search Engine"},{"speaker":"Chelsea Peitz","startTime":2149.079,"endTime":2152.439,"body":"Optimization. And you know, the"},{"speaker":"Chelsea Peitz","startTime":2149.079,"endTime":2152.439,"body":"AI getting smarter and smarter"},{"speaker":"Chelsea Peitz","startTime":2152.439,"endTime":2157.299,"body":"and understanding what your"},{"speaker":"Chelsea Peitz","startTime":2152.439,"endTime":2157.299,"body":"content is all about. And it's"},{"speaker":"Chelsea Peitz","startTime":2157.299,"endTime":2160.569,"body":"going to be able to be"},{"speaker":"Chelsea Peitz","startTime":2157.299,"endTime":2160.569,"body":"discovered by by new people who"},{"speaker":"Chelsea Peitz","startTime":2160.569,"endTime":2163.359,"body":"don't follow you. And we all"},{"speaker":"Chelsea Peitz","startTime":2160.569,"endTime":2163.359,"body":"know how this goes, you go to"},{"speaker":"Chelsea Peitz","startTime":2163.359,"endTime":2165.549,"body":"YouTube, and you type in a word"},{"speaker":"Chelsea Peitz","startTime":2163.359,"endTime":2165.549,"body":"because you want to find"},{"speaker":"Chelsea Peitz","startTime":2165.549,"endTime":2168.789,"body":"something about that particular"},{"speaker":"Chelsea Peitz","startTime":2165.549,"endTime":2168.789,"body":"topic, it serves you up the"},{"speaker":"Chelsea Peitz","startTime":2168.789,"endTime":2172.329,"body":"results, and you're satisfied."},{"speaker":"Chelsea Peitz","startTime":2168.789,"endTime":2172.329,"body":"And sometimes you decide to"},{"speaker":"Chelsea Peitz","startTime":2172.329,"endTime":2176.409,"body":"subscribe, and sometimes you"},{"speaker":"Chelsea Peitz","startTime":2172.329,"endTime":2176.409,"body":"don't. And that's exactly what's"},{"speaker":"Chelsea Peitz","startTime":2176.409,"endTime":2180.459,"body":"happening on every single"},{"speaker":"Chelsea Peitz","startTime":2176.409,"endTime":2180.459,"body":"platform. The algorithm is"},{"speaker":"Chelsea Peitz","startTime":2180.459,"endTime":2185.499,"body":"focused on recommending content"},{"speaker":"Chelsea Peitz","startTime":2180.459,"endTime":2185.499,"body":"and humans to you that it thinks"},{"speaker":"Chelsea Peitz","startTime":2185.499,"endTime":2188.649,"body":"you're going to be interested in"},{"speaker":"Chelsea Peitz","startTime":2185.499,"endTime":2188.649,"body":"based on what you've already"},{"speaker":"Chelsea Peitz","startTime":2188.709,"endTime":2192.489,"body":"consumed. So it definitely knows"},{"speaker":"Chelsea Peitz","startTime":2188.709,"endTime":2192.489,"body":"me because I love small dog"},{"speaker":"Chelsea Peitz","startTime":2192.489,"endTime":2196.629,"body":"videos, give me all the dogs"},{"speaker":"Chelsea Peitz","startTime":2192.489,"endTime":2196.629,"body":"give me all the cue animals here"},{"speaker":"Chelsea Peitz","startTime":2196.629,"endTime":2199.599,"body":"for that it is the way that I"},{"speaker":"Chelsea Peitz","startTime":2196.629,"endTime":2199.599,"body":"meditate and relax at the end of"},{"speaker":"Chelsea Peitz","startTime":2199.599,"endTime":2203.709,"body":"the day. And so I don't get"},{"speaker":"Chelsea Peitz","startTime":2199.599,"endTime":2203.709,"body":"cooking videos, because I'm not"},{"speaker":"Chelsea Peitz","startTime":2203.709,"endTime":2208.299,"body":"cooking, I'm interested in that."},{"speaker":"Chelsea Peitz","startTime":2203.709,"endTime":2208.299,"body":"So it is it is absolutely going"},{"speaker":"Chelsea Peitz","startTime":2208.299,"endTime":2211.299,"body":"to serve that content or that"},{"speaker":"Chelsea Peitz","startTime":2208.299,"endTime":2211.299,"body":"top of funnel, meaning it's"},{"speaker":"Chelsea Peitz","startTime":2211.299,"endTime":2213.579,"body":"going to kind of go out to"},{"speaker":"Chelsea Peitz","startTime":2211.299,"endTime":2213.579,"body":"people that don't follow you yet"},{"speaker":"Chelsea Peitz","startTime":2213.579,"endTime":2216.549,"body":"or be found by people that don't"},{"speaker":"Chelsea Peitz","startTime":2213.579,"endTime":2216.549,"body":"follow you. And I think it's"},{"speaker":"Chelsea Peitz","startTime":2216.549,"endTime":2219.999,"body":"important to mention that"},{"speaker":"Chelsea Peitz","startTime":2216.549,"endTime":2219.999,"body":"there's a major difference"},{"speaker":"Chelsea Peitz","startTime":2219.999,"endTime":2225.339,"body":"between your story content and"},{"speaker":"Chelsea Peitz","startTime":2219.999,"endTime":2225.339,"body":"your feed content specifically"},{"speaker":"Chelsea Peitz","startTime":2225.339,"endTime":2230.559,"body":"reels or tiktoks. Because, you"},{"speaker":"Chelsea Peitz","startTime":2225.339,"endTime":2230.559,"body":"know, we get we get discouraged."},{"speaker":"Chelsea Peitz","startTime":2230.559,"endTime":2233.439,"body":"And we're like, Oh, this one"},{"speaker":"Chelsea Peitz","startTime":2230.559,"endTime":2233.439,"body":"isn't a lot of comments. If it's"},{"speaker":"Chelsea Peitz","startTime":2233.439,"endTime":2237.219,"body":"going out to people that don't"},{"speaker":"Chelsea Peitz","startTime":2233.439,"endTime":2237.219,"body":"know you yet, you're not going"},{"speaker":"Chelsea Peitz","startTime":2237.219,"endTime":2240.219,"body":"to have the same kind of"},{"speaker":"Chelsea Peitz","startTime":2237.219,"endTime":2240.219,"body":"engagement that you will have on"},{"speaker":"Chelsea Peitz","startTime":2240.219,"endTime":2244.899,"body":"a story, right? And it's all"},{"speaker":"Chelsea Peitz","startTime":2240.219,"endTime":2244.899,"body":"been training us for a long time"},{"speaker":"Chelsea Peitz","startTime":2244.899,"endTime":2248.769,"body":"to just start consuming like TV,"},{"speaker":"Chelsea Peitz","startTime":2244.899,"endTime":2248.769,"body":"like I'm just clicking through."},{"speaker":"Chelsea Peitz","startTime":2249.009,"endTime":2251.949,"body":"I'm just watching. And so a lot"},{"speaker":"Chelsea Peitz","startTime":2249.009,"endTime":2251.949,"body":"of people are getting"},{"speaker":"Chelsea Peitz","startTime":2251.949,"endTime":2255.729,"body":"discouraged about engagement and"},{"speaker":"Chelsea Peitz","startTime":2251.949,"endTime":2255.729,"body":"always kind of say is engagement"},{"speaker":"Chelsea Peitz","startTime":2255.729,"endTime":2260.259,"body":"down? Or has engagement changed?"},{"speaker":"Chelsea Peitz","startTime":2255.729,"endTime":2260.259,"body":"And are they silently consuming?"},{"speaker":"Chelsea Peitz","startTime":2260.289,"endTime":2263.919,"body":"And you don't know it because"},{"speaker":"Chelsea Peitz","startTime":2260.289,"endTime":2263.919,"body":"they loved this video and share"},{"speaker":"Chelsea Peitz","startTime":2263.919,"endTime":2266.589,"body":"it with a friend now you'll be"},{"speaker":"Chelsea Peitz","startTime":2263.919,"endTime":2266.589,"body":"able to see the share. But what"},{"speaker":"Chelsea Peitz","startTime":2266.589,"endTime":2268.119,"body":"if they don't share it with a"},{"speaker":"Chelsea Peitz","startTime":2266.589,"endTime":2268.119,"body":"friend? What if they're like,"},{"speaker":"Chelsea Peitz","startTime":2268.179,"endTime":2270.819,"body":"Oh, that was great, or that"},{"speaker":"Chelsea Peitz","startTime":2268.179,"endTime":2270.819,"body":"really uplifted me or that was"},{"speaker":"Chelsea Peitz","startTime":2270.819,"endTime":2273.759,"body":"really a helpful way of"},{"speaker":"Chelsea Peitz","startTime":2270.819,"endTime":2273.759,"body":"describing something that I"},{"speaker":"Chelsea Peitz","startTime":2273.759,"endTime":2277.029,"body":"didn't know, and go on about"},{"speaker":"Chelsea Peitz","startTime":2273.759,"endTime":2277.029,"body":"their merry way, like every"},{"speaker":"Chelsea Peitz","startTime":2277.029,"endTime":2281.499,"body":"single person who's listening to"},{"speaker":"Chelsea Peitz","startTime":2277.029,"endTime":2281.499,"body":"this did. And, you know, you can"},{"speaker":"Chelsea Peitz","startTime":2281.499,"endTime":2283.959,"body":"say it's like, well, if a tree"},{"speaker":"Chelsea Peitz","startTime":2281.499,"endTime":2283.959,"body":"falls in the woods, and no one's"},{"speaker":"Chelsea Peitz","startTime":2283.959,"endTime":2286.119,"body":"there, it's the same thing,"},{"speaker":"Chelsea Peitz","startTime":2283.959,"endTime":2286.119,"body":"right? If you're creating"},{"speaker":"Chelsea Peitz","startTime":2286.119,"endTime":2289.059,"body":"something, and somebody was"},{"speaker":"Chelsea Peitz","startTime":2286.119,"endTime":2289.059,"body":"like, Oh, that was helpful, you"},{"speaker":"Chelsea Peitz","startTime":2289.059,"endTime":2293.139,"body":"just provided value, you may not"},{"speaker":"Chelsea Peitz","startTime":2289.059,"endTime":2293.139,"body":"have a measurable metric for"},{"speaker":"Chelsea Peitz","startTime":2293.139,"endTime":2295.719,"body":"that. But a lot of us are"},{"speaker":"Chelsea Peitz","startTime":2293.139,"endTime":2295.719,"body":"getting wrapped up in these"},{"speaker":"Chelsea Peitz","startTime":2295.719,"endTime":2299.739,"body":"metrics and thinking, Oh, no,"},{"speaker":"Chelsea Peitz","startTime":2295.719,"endTime":2299.739,"body":"people don't like my content."},{"speaker":"Chelsea Peitz","startTime":2299.739,"endTime":2303.489,"body":"It's not good. Because people"},{"speaker":"Chelsea Peitz","startTime":2299.739,"endTime":2303.489,"body":"are out there silently"},{"speaker":"Chelsea Peitz","startTime":2303.489,"endTime":2307.089,"body":"connecting. And your net client"},{"speaker":"Chelsea Peitz","startTime":2303.489,"endTime":2307.089,"body":"may be out there watching your"},{"speaker":"Chelsea Peitz","startTime":2307.089,"endTime":2310.659,"body":"content. And they may call you a"},{"speaker":"Chelsea Peitz","startTime":2307.089,"endTime":2310.659,"body":"year from now. And they're like,"},{"speaker":"Chelsea Peitz","startTime":2310.689,"endTime":2314.289,"body":"oh, no, we've watched all your"},{"speaker":"Chelsea Peitz","startTime":2310.689,"endTime":2314.289,"body":"videos, I will literally never"},{"speaker":"Chelsea Peitz","startTime":2314.289,"endTime":2318.159,"body":"seen you commented on number"},{"speaker":"Chelsea Peitz","startTime":2314.289,"endTime":2318.159,"body":"eight. So yeah, so it's tough."},{"speaker":"Chelsea Peitz","startTime":2318.159,"endTime":2321.699,"body":"But that is sort of the top of"},{"speaker":"Chelsea Peitz","startTime":2318.159,"endTime":2321.699,"body":"funnel strategy is is those feed"},{"speaker":"Chelsea Peitz","startTime":2321.699,"endTime":2325.149,"body":"posts, and then you're nurturing"},{"speaker":"Chelsea Peitz","startTime":2321.699,"endTime":2325.149,"body":"through your stories, and of"},{"speaker":"Chelsea Peitz","startTime":2325.149,"endTime":2327.729,"body":"course, the direct messages and"},{"speaker":"Chelsea Peitz","startTime":2325.149,"endTime":2327.729,"body":"the conversations and the"},{"speaker":"Chelsea Peitz","startTime":2327.729,"endTime":2332.289,"body":"comments, not just the end the"},{"speaker":"Chelsea Peitz","startTime":2327.729,"endTime":2332.289,"body":"comments that you're having with"},{"speaker":"Chelsea Peitz","startTime":2332.289,"endTime":2333.849,"body":"your community as well."},{"speaker":"Reggie Nicolay","startTime":2335.56,"endTime":2338.98,"body":"So many good"},{"speaker":"Reggie Nicolay","startTime":2335.56,"endTime":2338.98,"body":"tips wrapped up in that. And so,"},{"speaker":"Reggie Nicolay","startTime":2339.19,"endTime":2342.16,"body":"okay, I'm imagining now we've,"},{"speaker":"Reggie Nicolay","startTime":2339.19,"endTime":2342.16,"body":"we're creating content, we've"},{"speaker":"Reggie Nicolay","startTime":2342.16,"endTime":2345.79,"body":"got our videos created our reels"},{"speaker":"Reggie Nicolay","startTime":2342.16,"endTime":2345.79,"body":"or stories. We're feeling"},{"speaker":"Reggie Nicolay","startTime":2345.79,"endTime":2349.48,"body":"confident. You mentioned in your"},{"speaker":"Reggie Nicolay","startTime":2345.79,"endTime":2349.48,"body":"three step guide to Instagram"},{"speaker":"Reggie Nicolay","startTime":2349.48,"endTime":2355.06,"body":"success, optimizing profiles"},{"speaker":"Reggie Nicolay","startTime":2349.48,"endTime":2355.06,"body":"with strategic keywords. Can you"},{"speaker":"Reggie Nicolay","startTime":2355.06,"endTime":2357.28,"body":"share a little bit about this?"},{"speaker":"Reggie Nicolay","startTime":2355.06,"endTime":2357.28,"body":"And some tips maybe with our"},{"speaker":"Reggie Nicolay","startTime":2357.28,"endTime":2360.43,"body":"listeners? How can Realtors"},{"speaker":"Reggie Nicolay","startTime":2357.28,"endTime":2360.43,"body":"effectively use key words to"},{"speaker":"Reggie Nicolay","startTime":2360.43,"endTime":2361.39,"body":"enhance the profile?"},{"speaker":"Chelsea Peitz","startTime":2361.96,"endTime":2366.13,"body":"Yes, and this"},{"speaker":"Chelsea Peitz","startTime":2361.96,"endTime":2366.13,"body":"goes across every platform. When"},{"speaker":"Chelsea Peitz","startTime":2366.13,"endTime":2369.79,"body":"you are optimizing or you know"},{"speaker":"Chelsea Peitz","startTime":2366.13,"endTime":2369.79,"body":"updating or creating your"},{"speaker":"Chelsea Peitz","startTime":2369.79,"endTime":2374.74,"body":"profile, you want to use"},{"speaker":"Chelsea Peitz","startTime":2369.79,"endTime":2374.74,"body":"keywords in those areas also in"},{"speaker":"Chelsea Peitz","startTime":2374.74,"endTime":2378.4,"body":"your actual content. So when"},{"speaker":"Chelsea Peitz","startTime":2374.74,"endTime":2378.4,"body":"you're recording your video, the"},{"speaker":"Chelsea Peitz","startTime":2378.4,"endTime":2381.85,"body":"idea is that you're going to be"},{"speaker":"Chelsea Peitz","startTime":2378.4,"endTime":2381.85,"body":"using keywords that you want to"},{"speaker":"Chelsea Peitz","startTime":2381.85,"endTime":2386.59,"body":"be sorted and found by and also"},{"speaker":"Chelsea Peitz","startTime":2381.85,"endTime":2386.59,"body":"in your caption too. And I know"},{"speaker":"Chelsea Peitz","startTime":2386.59,"endTime":2389.86,"body":"that that sounds like whoa,"},{"speaker":"Chelsea Peitz","startTime":2386.59,"endTime":2389.86,"body":"that's a lot. Do I sit down and"},{"speaker":"Chelsea Peitz","startTime":2389.86,"endTime":2393.34,"body":"think how many times have I said"},{"speaker":"Chelsea Peitz","startTime":2389.86,"endTime":2393.34,"body":"the word social media? No, I"},{"speaker":"Chelsea Peitz","startTime":2393.34,"endTime":2399.82,"body":"don't. But I know that over time"},{"speaker":"Chelsea Peitz","startTime":2393.34,"endTime":2399.82,"body":"because I create content for"},{"speaker":"Chelsea Peitz","startTime":2399.82,"endTime":2402.61,"body":"real Let's say humans about"},{"speaker":"Chelsea Peitz","startTime":2399.82,"endTime":2402.61,"body":"branding and social media. And I"},{"speaker":"Chelsea Peitz","startTime":2402.61,"endTime":2406.24,"body":"continue to stay consistent on"},{"speaker":"Chelsea Peitz","startTime":2402.61,"endTime":2406.24,"body":"that. The computer is going to"},{"speaker":"Chelsea Peitz","startTime":2406.24,"endTime":2410.23,"body":"understand what I talked about,"},{"speaker":"Chelsea Peitz","startTime":2406.24,"endTime":2410.23,"body":"which is why I never get people"},{"speaker":"Chelsea Peitz","startTime":2410.23,"endTime":2413.23,"body":"that are in that are dentists"},{"speaker":"Chelsea Peitz","startTime":2410.23,"endTime":2413.23,"body":"that follow me. And that's"},{"speaker":"Chelsea Peitz","startTime":2413.23,"endTime":2417.04,"body":"great, because that's not my"},{"speaker":"Chelsea Peitz","startTime":2413.23,"endTime":2417.04,"body":"ideal audience. A couple of"},{"speaker":"Chelsea Peitz","startTime":2417.04,"endTime":2419.29,"body":"things. Yeah. So couple of"},{"speaker":"Chelsea Peitz","startTime":2417.04,"endTime":2419.29,"body":"things you want to be thinking"},{"speaker":"Chelsea Peitz","startTime":2419.29,"endTime":2422.95,"body":"about. Specifically, when it"},{"speaker":"Chelsea Peitz","startTime":2419.29,"endTime":2422.95,"body":"comes to your profiles, and this"},{"speaker":"Chelsea Peitz","startTime":2422.95,"endTime":2427.48,"body":"is important for LinkedIn, this"},{"speaker":"Chelsea Peitz","startTime":2422.95,"endTime":2427.48,"body":"is important for Instagram. And"},{"speaker":"Chelsea Peitz","startTime":2427.51,"endTime":2432.04,"body":"they're all search engines now,"},{"speaker":"Chelsea Peitz","startTime":2427.51,"endTime":2432.04,"body":"which basically means at some"},{"speaker":"Chelsea Peitz","startTime":2432.04,"endTime":2435.94,"body":"level, every social platform is"},{"speaker":"Chelsea Peitz","startTime":2432.04,"endTime":2435.94,"body":"becoming Google, where you can"},{"speaker":"Chelsea Peitz","startTime":2435.94,"endTime":2439.3,"body":"type in a word, and it's going"},{"speaker":"Chelsea Peitz","startTime":2435.94,"endTime":2439.3,"body":"to serve you up content and"},{"speaker":"Chelsea Peitz","startTime":2439.3,"endTime":2443.44,"body":"accounts related to those words."},{"speaker":"Chelsea Peitz","startTime":2439.3,"endTime":2443.44,"body":"So just to keep it super simple."},{"speaker":"Chelsea Peitz","startTime":2443.47,"endTime":2447.61,"body":"For my real estate, humans, you"},{"speaker":"Chelsea Peitz","startTime":2443.47,"endTime":2447.61,"body":"want to have three things in"},{"speaker":"Chelsea Peitz","startTime":2447.61,"endTime":2451.27,"body":"your profile, you want to have"},{"speaker":"Chelsea Peitz","startTime":2447.61,"endTime":2451.27,"body":"your first and last name, you"},{"speaker":"Chelsea Peitz","startTime":2451.27,"endTime":2454.84,"body":"definitely need that. And I know"},{"speaker":"Chelsea Peitz","startTime":2451.27,"endTime":2454.84,"body":"that might sound obvious, but"},{"speaker":"Chelsea Peitz","startTime":2454.84,"endTime":2457.6,"body":"here's the thing, there's a lot"},{"speaker":"Chelsea Peitz","startTime":2454.84,"endTime":2457.6,"body":"of us who have, you know, really"},{"speaker":"Chelsea Peitz","startTime":2457.6,"endTime":2461.68,"body":"kind of fun usernames like Jeep"},{"speaker":"Chelsea Peitz","startTime":2457.6,"endTime":2461.68,"body":"lover 88. And I'm not going to"},{"speaker":"Chelsea Peitz","startTime":2461.68,"endTime":2466.09,"body":"find you if I'm looking for your"},{"speaker":"Chelsea Peitz","startTime":2461.68,"endTime":2466.09,"body":"name. And you don't have that"},{"speaker":"Chelsea Peitz","startTime":2466.09,"endTime":2468.73,"body":"really powerful personal brand,"},{"speaker":"Chelsea Peitz","startTime":2466.09,"endTime":2468.73,"body":"or you just have your first"},{"speaker":"Chelsea Peitz","startTime":2468.73,"endTime":2471.73,"body":"name. So it is important to have"},{"speaker":"Chelsea Peitz","startTime":2468.73,"endTime":2471.73,"body":"your first and last name,"},{"speaker":"Chelsea Peitz","startTime":2472.33,"endTime":2475.51,"body":"somewhere in your username or"},{"speaker":"Chelsea Peitz","startTime":2472.33,"endTime":2475.51,"body":"your name fields. You also want"},{"speaker":"Chelsea Peitz","startTime":2475.51,"endTime":2480.91,"body":"to have a industry related term,"},{"speaker":"Chelsea Peitz","startTime":2475.51,"endTime":2480.91,"body":"like realtor, or real estate."},{"speaker":"Chelsea Peitz","startTime":2481.24,"endTime":2484.42,"body":"And that's going to help the"},{"speaker":"Chelsea Peitz","startTime":2481.24,"endTime":2484.42,"body":"system obviously understand what"},{"speaker":"Chelsea Peitz","startTime":2484.42,"endTime":2486.31,"body":"you're all about. But it's also"},{"speaker":"Chelsea Peitz","startTime":2484.42,"endTime":2486.31,"body":"going to tell somebody"},{"speaker":"Chelsea Peitz","startTime":2486.31,"endTime":2489.55,"body":"immediately, okay, you're in"},{"speaker":"Chelsea Peitz","startTime":2486.31,"endTime":2489.55,"body":"this industry. And it's also"},{"speaker":"Chelsea Peitz","startTime":2489.55,"endTime":2493.33,"body":"going to be you know, your"},{"speaker":"Chelsea Peitz","startTime":2489.55,"endTime":2493.33,"body":"content genre that you're going"},{"speaker":"Chelsea Peitz","startTime":2493.33,"endTime":2497.5,"body":"to be creating. And last but not"},{"speaker":"Chelsea Peitz","startTime":2493.33,"endTime":2497.5,"body":"least, maybe that more important"},{"speaker":"Chelsea Peitz","startTime":2497.5,"endTime":2501.64,"body":"than that is location. Because"},{"speaker":"Chelsea Peitz","startTime":2497.5,"endTime":2501.64,"body":"you want people to be able to"},{"speaker":"Chelsea Peitz","startTime":2501.64,"endTime":2505.09,"body":"find you or be associated with"},{"speaker":"Chelsea Peitz","startTime":2501.64,"endTime":2505.09,"body":"locations. So for example, if I"},{"speaker":"Chelsea Peitz","startTime":2505.09,"endTime":2508.3,"body":"were a real estate agent, still,"},{"speaker":"Chelsea Peitz","startTime":2505.09,"endTime":2508.3,"body":"which I'm no longer, I live in"},{"speaker":"Chelsea Peitz","startTime":2508.3,"endTime":2512.26,"body":"Scottsdale, Arizona, my"},{"speaker":"Chelsea Peitz","startTime":2508.3,"endTime":2512.26,"body":"Instagram profile would have my"},{"speaker":"Chelsea Peitz","startTime":2512.26,"endTime":2515.95,"body":"first and last name Chelsea"},{"speaker":"Chelsea Peitz","startTime":2512.26,"endTime":2515.95,"body":"heights in it somewhere it does,"},{"speaker":"Chelsea Peitz","startTime":2515.98,"endTime":2519.82,"body":"okay. And then I'm also going to"},{"speaker":"Chelsea Peitz","startTime":2515.98,"endTime":2519.82,"body":"have either the word realtor or"},{"speaker":"Chelsea Peitz","startTime":2519.82,"endTime":2523.03,"body":"real estate. And then I'm also"},{"speaker":"Chelsea Peitz","startTime":2519.82,"endTime":2523.03,"body":"going to have Scottsdale,"},{"speaker":"Chelsea Peitz","startTime":2523.24,"endTime":2526.63,"body":"because I want people to know"},{"speaker":"Chelsea Peitz","startTime":2523.24,"endTime":2526.63,"body":"like, this is the area that I'm"},{"speaker":"Chelsea Peitz","startTime":2526.63,"endTime":2530.77,"body":"at and think about it what are"},{"speaker":"Chelsea Peitz","startTime":2526.63,"endTime":2530.77,"body":"consumers searching for on the"},{"speaker":"Chelsea Peitz","startTime":2530.77,"endTime":2534.01,"body":"socials, they're probably not"},{"speaker":"Chelsea Peitz","startTime":2530.77,"endTime":2534.01,"body":"running over to Instagram and"},{"speaker":"Chelsea Peitz","startTime":2534.01,"endTime":2538.0,"body":"typing in realtor, sometimes"},{"speaker":"Chelsea Peitz","startTime":2534.01,"endTime":2538.0,"body":"they might. But they are looking"},{"speaker":"Chelsea Peitz","startTime":2538.0,"endTime":2541.12,"body":"at areas that they might be"},{"speaker":"Chelsea Peitz","startTime":2538.0,"endTime":2541.12,"body":"interested in either living in"},{"speaker":"Chelsea Peitz","startTime":2541.12,"endTime":2543.91,"body":"or they might be there, or they"},{"speaker":"Chelsea Peitz","startTime":2541.12,"endTime":2543.91,"body":"might be thinking of moving"},{"speaker":"Chelsea Peitz","startTime":2543.91,"endTime":2547.81,"body":"there. And so that's going to"},{"speaker":"Chelsea Peitz","startTime":2543.91,"endTime":2547.81,"body":"kind of help the system also"},{"speaker":"Chelsea Peitz","startTime":2547.81,"endTime":2551.71,"body":"understand where you're at and"},{"speaker":"Chelsea Peitz","startTime":2547.81,"endTime":2551.71,"body":"who should see it and serve it"},{"speaker":"Chelsea Peitz","startTime":2551.71,"endTime":2555.52,"body":"appropriately. And pass that"},{"speaker":"Chelsea Peitz","startTime":2551.71,"endTime":2555.52,"body":"it's really about just staying"},{"speaker":"Chelsea Peitz","startTime":2555.52,"endTime":2559.42,"body":"consistent. It's not about"},{"speaker":"Chelsea Peitz","startTime":2555.52,"endTime":2559.42,"body":"having like a micro niche where"},{"speaker":"Chelsea Peitz","startTime":2559.42,"endTime":2564.58,"body":"you only talk about houses that"},{"speaker":"Chelsea Peitz","startTime":2559.42,"endTime":2564.58,"body":"are 1300 square feet only. And"},{"speaker":"Chelsea Peitz","startTime":2564.58,"endTime":2567.85,"body":"single story like we don't have"},{"speaker":"Chelsea Peitz","startTime":2564.58,"endTime":2567.85,"body":"to get that detailed. But as"},{"speaker":"Chelsea Peitz","startTime":2567.85,"endTime":2571.57,"body":"long as you stay in the same"},{"speaker":"Chelsea Peitz","startTime":2567.85,"endTime":2571.57,"body":"realm of, hey, I talk about real"},{"speaker":"Chelsea Peitz","startTime":2571.57,"endTime":2576.7,"body":"estate in Scottsdale and a few"},{"speaker":"Chelsea Peitz","startTime":2571.57,"endTime":2576.7,"body":"other things, then the over time"},{"speaker":"Chelsea Peitz","startTime":2576.7,"endTime":2579.88,"body":"the system is going to know what"},{"speaker":"Chelsea Peitz","startTime":2576.7,"endTime":2579.88,"body":"you're about. And it's also"},{"speaker":"Chelsea Peitz","startTime":2579.88,"endTime":2582.91,"body":"going to look at sort of your"},{"speaker":"Chelsea Peitz","startTime":2579.88,"endTime":2582.91,"body":"hashtags and your location tags,"},{"speaker":"Chelsea Peitz","startTime":2583.18,"endTime":2585.22,"body":"you don't want to get too"},{"speaker":"Chelsea Peitz","startTime":2583.18,"endTime":2585.22,"body":"wrapped up in it, you just want"},{"speaker":"Chelsea Peitz","startTime":2585.22,"endTime":2588.67,"body":"to know that, hey, as long as"},{"speaker":"Chelsea Peitz","startTime":2585.22,"endTime":2588.67,"body":"I'm staying consistent on the"},{"speaker":"Chelsea Peitz","startTime":2588.7,"endTime":2592.21,"body":"this type of theme, it's going"},{"speaker":"Chelsea Peitz","startTime":2588.7,"endTime":2592.21,"body":"to do the rest, you know, these"},{"speaker":"Chelsea Peitz","startTime":2592.21,"endTime":2595.72,"body":"things are smart look and chat"},{"speaker":"Chelsea Peitz","startTime":2592.21,"endTime":2595.72,"body":"GPT. Like, these things are"},{"speaker":"Chelsea Peitz","startTime":2595.72,"endTime":2598.54,"body":"smart, we don't have to give"},{"speaker":"Chelsea Peitz","startTime":2595.72,"endTime":2598.54,"body":"them too much information these"},{"speaker":"Chelsea Peitz","startTime":2598.54,"endTime":2602.65,"body":"days. And they're going to know"},{"speaker":"Chelsea Peitz","startTime":2598.54,"endTime":2602.65,"body":"what your contents about as long"},{"speaker":"Chelsea Peitz","startTime":2602.65,"endTime":2608.05,"body":"as you stay sort of in the in"},{"speaker":"Chelsea Peitz","startTime":2602.65,"endTime":2608.05,"body":"that realm. And so it, it can"},{"speaker":"Chelsea Peitz","startTime":2608.05,"endTime":2612.91,"body":"get very detailed. And if you're"},{"speaker":"Chelsea Peitz","startTime":2608.05,"endTime":2612.91,"body":"like me, I love a spreadsheet, I"},{"speaker":"Chelsea Peitz","startTime":2612.91,"endTime":2616.66,"body":"could spend hours or rabbit"},{"speaker":"Chelsea Peitz","startTime":2612.91,"endTime":2616.66,"body":"holing on words and all of this"},{"speaker":"Chelsea Peitz","startTime":2616.66,"endTime":2619.48,"body":"research. And you know, at the"},{"speaker":"Chelsea Peitz","startTime":2616.66,"endTime":2619.48,"body":"end of the day, you could spend"},{"speaker":"Chelsea Peitz","startTime":2619.51,"endTime":2622.36,"body":"hours doing that, and it's"},{"speaker":"Chelsea Peitz","startTime":2619.51,"endTime":2622.36,"body":"probably not going to make that"},{"speaker":"Chelsea Peitz","startTime":2622.39,"endTime":2625.6,"body":"much of a difference. So save"},{"speaker":"Chelsea Peitz","startTime":2622.39,"endTime":2625.6,"body":"yourself the time from somebody"},{"speaker":"Chelsea Peitz","startTime":2625.6,"endTime":2629.83,"body":"who's already done it and just"},{"speaker":"Chelsea Peitz","startTime":2625.6,"endTime":2629.83,"body":"start creating consistently. And"},{"speaker":"Chelsea Peitz","startTime":2629.83,"endTime":2632.89,"body":"that's that's, that's all I can"},{"speaker":"Chelsea Peitz","startTime":2629.83,"endTime":2632.89,"body":"say is like the number one thing"},{"speaker":"Genie Willett","startTime":2634.66,"endTime":2637.3,"body":"you perfectly"},{"speaker":"Genie Willett","startTime":2634.66,"endTime":2637.3,"body":"lead me into my next question"},{"speaker":"Genie Willett","startTime":2637.3,"endTime":2640.63,"body":"for you. Nice, because I think"},{"speaker":"Genie Willett","startTime":2637.3,"endTime":2640.63,"body":"sometimes the concern is"},{"speaker":"Genie Willett","startTime":2640.63,"endTime":2644.59,"body":"spending so much time and effort"},{"speaker":"Genie Willett","startTime":2640.63,"endTime":2644.59,"body":"creating this content and then"},{"speaker":"Genie Willett","startTime":2644.65,"endTime":2648.46,"body":"not feeling like you're finding"},{"speaker":"Genie Willett","startTime":2644.65,"endTime":2648.46,"body":"success. So I know you have your"},{"speaker":"Genie Willett","startTime":2648.46,"endTime":2652.84,"body":"your real ar e l a state school"},{"speaker":"Genie Willett","startTime":2648.46,"endTime":2652.84,"body":"that focuses on using video"},{"speaker":"Genie Willett","startTime":2652.84,"endTime":2656.14,"body":"content for personal branding"},{"speaker":"Genie Willett","startTime":2652.84,"endTime":2656.14,"body":"and trust building in the real"},{"speaker":"Genie Willett","startTime":2656.14,"endTime":2659.65,"body":"estate industry. Can you provide"},{"speaker":"Genie Willett","startTime":2656.14,"endTime":2659.65,"body":"some examples of how agents have"},{"speaker":"Genie Willett","startTime":2659.65,"endTime":2662.41,"body":"seen success by incorporating"},{"speaker":"Genie Willett","startTime":2659.65,"endTime":2662.41,"body":"video in their marketing"},{"speaker":"Genie Willett","startTime":2662.41,"endTime":2663.01,"body":"strategy?"},{"speaker":"Chelsea Peitz","startTime":2664.0,"endTime":2666.25,"body":"Yeah, you know,"},{"speaker":"Chelsea Peitz","startTime":2664.0,"endTime":2666.25,"body":"it's I'm a visual learner. And I"},{"speaker":"Chelsea Peitz","startTime":2666.25,"endTime":2668.23,"body":"know it's kind of hard to be"},{"speaker":"Chelsea Peitz","startTime":2666.25,"endTime":2668.23,"body":"visual when you're listening to"},{"speaker":"Chelsea Peitz","startTime":2668.23,"endTime":2671.23,"body":"a podcast but I'm gonna describe"},{"speaker":"Chelsea Peitz","startTime":2668.23,"endTime":2671.23,"body":"it for you. So for me, it's like"},{"speaker":"Chelsea Peitz","startTime":2671.23,"endTime":2673.42,"body":"when people would say, you know,"},{"speaker":"Chelsea Peitz","startTime":2671.23,"endTime":2673.42,"body":"gotta create the value or you"},{"speaker":"Chelsea Peitz","startTime":2673.42,"endTime":2675.73,"body":"have to, like, you know, to"},{"speaker":"Chelsea Peitz","startTime":2673.42,"endTime":2675.73,"body":"story tell, and you're like,"},{"speaker":"Chelsea Peitz","startTime":2675.76,"endTime":2679.12,"body":"Okay, well, like, I don't really"},{"speaker":"Chelsea Peitz","startTime":2675.76,"endTime":2679.12,"body":"know what stories to tell, like"},{"speaker":"Chelsea Peitz","startTime":2679.12,"endTime":2681.7,"body":"I hadn't really climbed Mount"},{"speaker":"Chelsea Peitz","startTime":2679.12,"endTime":2681.7,"body":"Everest and I don't think"},{"speaker":"Chelsea Peitz","startTime":2681.7,"endTime":2684.13,"body":"anybody cares about my"},{"speaker":"Chelsea Peitz","startTime":2681.7,"endTime":2684.13,"body":"inspection story where"},{"speaker":"Chelsea Peitz","startTime":2684.13,"endTime":2688.06,"body":"everything went bad last week."},{"speaker":"Chelsea Peitz","startTime":2684.13,"endTime":2688.06,"body":"So you know, again, it's these"},{"speaker":"Chelsea Peitz","startTime":2688.06,"endTime":2691.57,"body":"words, these these marketing"},{"speaker":"Chelsea Peitz","startTime":2688.06,"endTime":2691.57,"body":"word, like storytelling and all"},{"speaker":"Chelsea Peitz","startTime":2691.57,"endTime":2696.97,"body":"that. And I just simply break it"},{"speaker":"Chelsea Peitz","startTime":2691.57,"endTime":2696.97,"body":"down in, there's two parts,"},{"speaker":"Chelsea Peitz","startTime":2696.97,"endTime":2703.12,"body":"right? The content is the actual"},{"speaker":"Chelsea Peitz","startTime":2696.97,"endTime":2703.12,"body":"thing. And there's part of"},{"speaker":"Chelsea Peitz","startTime":2703.21,"endTime":2707.2,"body":"something else that makes the"},{"speaker":"Chelsea Peitz","startTime":2703.21,"endTime":2707.2,"body":"thing actually mean something or"},{"speaker":"Chelsea Peitz","startTime":2707.2,"endTime":2711.04,"body":"be relevant to someone's head"},{"speaker":"Chelsea Peitz","startTime":2707.2,"endTime":2711.04,"body":"and their heart. And that that's"},{"speaker":"Chelsea Peitz","startTime":2711.04,"endTime":2713.95,"body":"called context. And it is a"},{"speaker":"Chelsea Peitz","startTime":2711.04,"endTime":2713.95,"body":"little bit of a challenging"},{"speaker":"Chelsea Peitz","startTime":2713.98,"endTime":2717.16,"body":"topic to think of. But the way"},{"speaker":"Chelsea Peitz","startTime":2713.98,"endTime":2717.16,"body":"that I describe it is visually,"},{"speaker":"Chelsea Peitz","startTime":2717.16,"endTime":2723.22,"body":"and I will show people examples"},{"speaker":"Chelsea Peitz","startTime":2717.16,"endTime":2723.22,"body":"of here is a beautiful templated"},{"speaker":"Chelsea Peitz","startTime":2723.22,"endTime":2729.01,"body":"graphic. And it says, maybe it's"},{"speaker":"Chelsea Peitz","startTime":2723.22,"endTime":2729.01,"body":"a seller tip. And it's like a"},{"speaker":"Chelsea Peitz","startTime":2729.01,"endTime":2732.13,"body":"really helpful tip. And then I'm"},{"speaker":"Chelsea Peitz","startTime":2729.01,"endTime":2732.13,"body":"like, here's how we can take"},{"speaker":"Chelsea Peitz","startTime":2732.13,"endTime":2736.72,"body":"your good content and make it"},{"speaker":"Chelsea Peitz","startTime":2732.13,"endTime":2736.72,"body":"even better by putting context"},{"speaker":"Chelsea Peitz","startTime":2736.72,"endTime":2741.97,"body":"which is you, your face, your"},{"speaker":"Chelsea Peitz","startTime":2736.72,"endTime":2741.97,"body":"voice, your personality, your"},{"speaker":"Chelsea Peitz","startTime":2741.97,"endTime":2746.8,"body":"opinion, your story about the"},{"speaker":"Chelsea Peitz","startTime":2741.97,"endTime":2746.8,"body":"client who one time acts. And"},{"speaker":"Chelsea Peitz","startTime":2746.83,"endTime":2751.39,"body":"that's how you can layer in or"},{"speaker":"Chelsea Peitz","startTime":2746.83,"endTime":2751.39,"body":"make that content thing have"},{"speaker":"Chelsea Peitz","startTime":2751.39,"endTime":2754.87,"body":"more meaning or relatability to"},{"speaker":"Chelsea Peitz","startTime":2751.39,"endTime":2754.87,"body":"the other person's head and"},{"speaker":"Chelsea Peitz","startTime":2754.87,"endTime":2759.79,"body":"their heart as well. So it's the"},{"speaker":"Chelsea Peitz","startTime":2754.87,"endTime":2759.79,"body":"easy answer is putting yourself"},{"speaker":"Chelsea Peitz","startTime":2759.79,"endTime":2763.45,"body":"in it, which a lot of people"},{"speaker":"Chelsea Peitz","startTime":2759.79,"endTime":2763.45,"body":"don't want to hear. But like,"},{"speaker":"Chelsea Peitz","startTime":2763.45,"endTime":2765.19,"body":"let's face it, there's no"},{"speaker":"Chelsea Peitz","startTime":2763.45,"endTime":2765.19,"body":"original content, there was"},{"speaker":"Chelsea Peitz","startTime":2765.19,"endTime":2767.68,"body":"literally no original real"},{"speaker":"Chelsea Peitz","startTime":2765.19,"endTime":2767.68,"body":"estate content on the planet."},{"speaker":"Chelsea Peitz","startTime":2769.0,"endTime":2771.34,"body":"The only original content you"},{"speaker":"Chelsea Peitz","startTime":2769.0,"endTime":2771.34,"body":"have is your personality and"},{"speaker":"Chelsea Peitz","startTime":2771.34,"endTime":2774.04,"body":"perspective. And I understand"},{"speaker":"Chelsea Peitz","startTime":2771.34,"endTime":2774.04,"body":"that it's a little bit nerve"},{"speaker":"Chelsea Peitz","startTime":2774.04,"endTime":2778.57,"body":"wracking to have an opinion, to"},{"speaker":"Chelsea Peitz","startTime":2774.04,"endTime":2778.57,"body":"have a perspective. And not"},{"speaker":"Chelsea Peitz","startTime":2778.57,"endTime":2781.21,"body":"everybody's gonna agree with"},{"speaker":"Chelsea Peitz","startTime":2778.57,"endTime":2781.21,"body":"your perspective. And sometimes"},{"speaker":"Chelsea Peitz","startTime":2781.21,"endTime":2783.13,"body":"they might tell you, they don't"},{"speaker":"Chelsea Peitz","startTime":2781.21,"endTime":2783.13,"body":"agree with your perspective in"},{"speaker":"Chelsea Peitz","startTime":2783.13,"endTime":2786.76,"body":"the comments. And that's like,"},{"speaker":"Chelsea Peitz","startTime":2783.13,"endTime":2786.76,"body":"oh, some people love that. I"},{"speaker":"Chelsea Peitz","startTime":2786.76,"endTime":2790.63,"body":"don't, some people hate that. So"},{"speaker":"Chelsea Peitz","startTime":2786.76,"endTime":2790.63,"body":"you just have to remember that."},{"speaker":"Chelsea Peitz","startTime":2790.99,"endTime":2793.72,"body":"You want to connect with people"},{"speaker":"Chelsea Peitz","startTime":2790.99,"endTime":2793.72,"body":"that have a personality that"},{"speaker":"Chelsea Peitz","startTime":2793.72,"endTime":2798.34,"body":"have a perspective that have an"},{"speaker":"Chelsea Peitz","startTime":2793.72,"endTime":2798.34,"body":"opinion. And people need to"},{"speaker":"Chelsea Peitz","startTime":2798.34,"endTime":2802.75,"body":"trust that you are competent."},{"speaker":"Chelsea Peitz","startTime":2798.34,"endTime":2802.75,"body":"And if you're able to explain"},{"speaker":"Chelsea Peitz","startTime":2802.75,"endTime":2806.26,"body":"something in an easy to"},{"speaker":"Chelsea Peitz","startTime":2802.75,"endTime":2806.26,"body":"understand way, if you're able"},{"speaker":"Chelsea Peitz","startTime":2806.26,"endTime":2809.68,"body":"to give them an analogy on a"},{"speaker":"Chelsea Peitz","startTime":2806.26,"endTime":2809.68,"body":"complex topic, like a two one"},{"speaker":"Chelsea Peitz","startTime":2809.68,"endTime":2812.5,"body":"buydown or what's happening with"},{"speaker":"Chelsea Peitz","startTime":2809.68,"endTime":2812.5,"body":"inventory, and what does that"},{"speaker":"Chelsea Peitz","startTime":2812.5,"endTime":2815.83,"body":"mean for you. That's when people"},{"speaker":"Chelsea Peitz","startTime":2812.5,"endTime":2815.83,"body":"are going to be able to say that"},{"speaker":"Chelsea Peitz","startTime":2815.83,"endTime":2819.22,"body":"was helpful. That was kind of an"},{"speaker":"Chelsea Peitz","startTime":2815.83,"endTime":2819.22,"body":"aha moment. And you seem like"},{"speaker":"Chelsea Peitz","startTime":2819.22,"endTime":2821.83,"body":"you know what you're talking"},{"speaker":"Chelsea Peitz","startTime":2819.22,"endTime":2821.83,"body":"about. And you're building that"},{"speaker":"Chelsea Peitz","startTime":2821.83,"endTime":2825.34,"body":"trust and that expertise and"},{"speaker":"Chelsea Peitz","startTime":2821.83,"endTime":2825.34,"body":"that authority. So it's not"},{"speaker":"Chelsea Peitz","startTime":2825.34,"endTime":2827.92,"body":"about not posting the things"},{"speaker":"Chelsea Peitz","startTime":2825.34,"endTime":2827.92,"body":"that you have already been"},{"speaker":"Chelsea Peitz","startTime":2827.92,"endTime":2832.21,"body":"posting? It's about asking"},{"speaker":"Chelsea Peitz","startTime":2827.92,"endTime":2832.21,"body":"yourself, okay, does this not"},{"speaker":"Chelsea Peitz","startTime":2832.21,"endTime":2835.06,"body":"only teach somebody something,"},{"speaker":"Chelsea Peitz","startTime":2832.21,"endTime":2835.06,"body":"but does it reach them in their"},{"speaker":"Chelsea Peitz","startTime":2835.06,"endTime":2839.68,"body":"emotions? Is there a human in"},{"speaker":"Chelsea Peitz","startTime":2835.06,"endTime":2839.68,"body":"it? Am I giving my perspective?"},{"speaker":"Chelsea Peitz","startTime":2839.95,"endTime":2844.48,"body":"am I sharing a story about"},{"speaker":"Chelsea Peitz","startTime":2839.95,"endTime":2844.48,"body":"something that, you know, maybe"},{"speaker":"Chelsea Peitz","startTime":2844.48,"endTime":2847.39,"body":"it was like a mistake I made?"},{"speaker":"Chelsea Peitz","startTime":2844.48,"endTime":2847.39,"body":"Maybe it was a lesson that I"},{"speaker":"Chelsea Peitz","startTime":2847.39,"endTime":2851.14,"body":"learned. And I know, it's it's"},{"speaker":"Chelsea Peitz","startTime":2847.39,"endTime":2851.14,"body":"also kind of nerve wracking to"},{"speaker":"Chelsea Peitz","startTime":2851.2,"endTime":2854.32,"body":"be like, Oh, who's gonna want to"},{"speaker":"Chelsea Peitz","startTime":2851.2,"endTime":2854.32,"body":"hire a real estate human who's"},{"speaker":"Chelsea Peitz","startTime":2854.32,"endTime":2858.85,"body":"made a mistake with a client? I"},{"speaker":"Chelsea Peitz","startTime":2854.32,"endTime":2858.85,"body":"would argue that more people"},{"speaker":"Chelsea Peitz","startTime":2858.85,"endTime":2862.57,"body":"would rather know that you're an"},{"speaker":"Chelsea Peitz","startTime":2858.85,"endTime":2862.57,"body":"a human who's fallible and"},{"speaker":"Chelsea Peitz","startTime":2862.57,"endTime":2865.6,"body":"willing to stand up and say, I"},{"speaker":"Chelsea Peitz","startTime":2862.57,"endTime":2865.6,"body":"made a mistake. And I want to be"},{"speaker":"Chelsea Peitz","startTime":2865.6,"endTime":2867.67,"body":"honest about it. And here's what"},{"speaker":"Chelsea Peitz","startTime":2865.6,"endTime":2867.67,"body":"I learned. And here's what I"},{"speaker":"Chelsea Peitz","startTime":2867.67,"endTime":2873.19,"body":"did. versus you know, the very"},{"speaker":"Chelsea Peitz","startTime":2867.67,"endTime":2873.19,"body":"unrealistic expectation that"},{"speaker":"Chelsea Peitz","startTime":2873.22,"endTime":2877.99,"body":"you've never and nor ever will"},{"speaker":"Chelsea Peitz","startTime":2873.22,"endTime":2877.99,"body":"make a mistake. So yeah, it that"},{"speaker":"Chelsea Peitz","startTime":2877.99,"endTime":2881.5,"body":"was kind of a long, roundabout"},{"speaker":"Chelsea Peitz","startTime":2877.99,"endTime":2881.5,"body":"answer for it. But I thought"},{"speaker":"Chelsea Peitz","startTime":2881.5,"endTime":2884.35,"body":"there was, you know, contact"},{"speaker":"Chelsea Peitz","startTime":2881.5,"endTime":2884.35,"body":"versus content, and how do you"},{"speaker":"Chelsea Peitz","startTime":2884.35,"endTime":2888.01,"body":"make something have meaning? And"},{"speaker":"Chelsea Peitz","startTime":2884.35,"endTime":2888.01,"body":"that's, that's the hardest part."},{"speaker":"Chelsea Peitz","startTime":2888.13,"endTime":2891.67,"body":"That is the hardest part about"},{"speaker":"Chelsea Peitz","startTime":2888.13,"endTime":2891.67,"body":"creating content is you can make"},{"speaker":"Chelsea Peitz","startTime":2891.67,"endTime":2896.35,"body":"content all day long. But how do"},{"speaker":"Chelsea Peitz","startTime":2891.67,"endTime":2896.35,"body":"you get it to actually connect"},{"speaker":"Chelsea Peitz","startTime":2896.35,"endTime":2899.53,"body":"with someone, and that's why you"},{"speaker":"Chelsea Peitz","startTime":2896.35,"endTime":2899.53,"body":"first have to really know who"},{"speaker":"Chelsea Peitz","startTime":2899.53,"endTime":2902.95,"body":"you're talking to, you got to"},{"speaker":"Chelsea Peitz","startTime":2899.53,"endTime":2902.95,"body":"know what their pain points are,"},{"speaker":"Chelsea Peitz","startTime":2902.95,"endTime":2906.61,"body":"you got to know specifically, I"},{"speaker":"Chelsea Peitz","startTime":2902.95,"endTime":2906.61,"body":"want somebody to feel like, I"},{"speaker":"Chelsea Peitz","startTime":2906.61,"endTime":2910.27,"body":"feel like you're inside my head"},{"speaker":"Chelsea Peitz","startTime":2906.61,"endTime":2910.27,"body":"right now. I feel like you wrote"},{"speaker":"Chelsea Peitz","startTime":2910.27,"endTime":2916.54,"body":"this just for me. So those are"},{"speaker":"Chelsea Peitz","startTime":2910.27,"endTime":2916.54,"body":"some things that take practice"},{"speaker":"Chelsea Peitz","startTime":2916.54,"endTime":2919.57,"body":"and take time, and you're not"},{"speaker":"Chelsea Peitz","startTime":2916.54,"endTime":2919.57,"body":"going to just, you know, create"},{"speaker":"Chelsea Peitz","startTime":2919.57,"endTime":2921.76,"body":"a bunch of content, and people"},{"speaker":"Chelsea Peitz","startTime":2919.57,"endTime":2921.76,"body":"are gonna be like, Oh, my gosh,"},{"speaker":"Chelsea Peitz","startTime":2921.76,"endTime":2925.51,"body":"this is amazing. You're like"},{"speaker":"Chelsea Peitz","startTime":2921.76,"endTime":2925.51,"body":"inside of my brain. But you"},{"speaker":"Chelsea Peitz","startTime":2925.54,"endTime":2930.76,"body":"start, so you can kind of learn"},{"speaker":"Chelsea Peitz","startTime":2925.54,"endTime":2930.76,"body":"and treat it as an experiment,"},{"speaker":"Chelsea Peitz","startTime":2930.76,"endTime":2931.66,"body":"see what happens?"},{"speaker":"Reggie Nicolay","startTime":2932.409,"endTime":2935.079,"body":"Hearing you say"},{"speaker":"Reggie Nicolay","startTime":2932.409,"endTime":2935.079,"body":"that, it makes a lot of sense."},{"speaker":"Reggie Nicolay","startTime":2935.079,"endTime":2938.019,"body":"And I think my brain goes back"},{"speaker":"Reggie Nicolay","startTime":2935.079,"endTime":2938.019,"body":"to what you said earlier about"},{"speaker":"Reggie Nicolay","startTime":2938.019,"endTime":2941.019,"body":"the algorithms, the magic"},{"speaker":"Reggie Nicolay","startTime":2938.019,"endTime":2941.019,"body":"algorithms. And I'm just"},{"speaker":"Reggie Nicolay","startTime":2941.019,"endTime":2944.469,"body":"wondering, so just by creating"},{"speaker":"Reggie Nicolay","startTime":2941.019,"endTime":2944.469,"body":"this content and doing these"},{"speaker":"Reggie Nicolay","startTime":2944.469,"endTime":2946.629,"body":"things, are you staying ahead of"},{"speaker":"Reggie Nicolay","startTime":2944.469,"endTime":2946.629,"body":"the algorithm itself? Do you"},{"speaker":"Reggie Nicolay","startTime":2946.629,"endTime":2949.419,"body":"even need to consider it this"},{"speaker":"Reggie Nicolay","startTime":2946.629,"endTime":2949.419,"body":"algorithm? What's your best"},{"speaker":"Reggie Nicolay","startTime":2949.419,"endTime":2952.329,"body":"advice for realtors trying to"},{"speaker":"Reggie Nicolay","startTime":2949.419,"endTime":2952.329,"body":"figure out you know,"},{"speaker":"Chelsea Peitz","startTime":2952.36,"endTime":2955.75,"body":"you know, it is"},{"speaker":"Chelsea Peitz","startTime":2952.36,"endTime":2955.75,"body":"so funny that you didn't know"},{"speaker":"Chelsea Peitz","startTime":2955.75,"endTime":2958.6,"body":"that I was doing this, but I was"},{"speaker":"Chelsea Peitz","startTime":2955.75,"endTime":2958.6,"body":"making a piece of content today."},{"speaker":"Chelsea Peitz","startTime":2958.6,"endTime":2961.33,"body":"And I was like, Are you making"},{"speaker":"Chelsea Peitz","startTime":2958.6,"endTime":2961.33,"body":"content for the algorithm or for"},{"speaker":"Chelsea Peitz","startTime":2961.33,"endTime":2967.27,"body":"your audience? Because, like,"},{"speaker":"Chelsea Peitz","startTime":2961.33,"endTime":2967.27,"body":"your, your audience doesn't need"},{"speaker":"Chelsea Peitz","startTime":2967.27,"endTime":2971.23,"body":"63 pieces of content to know if"},{"speaker":"Chelsea Peitz","startTime":2967.27,"endTime":2971.23,"body":"they can trust you. Right? And,"},{"speaker":"Chelsea Peitz","startTime":2971.71,"endTime":2975.49,"body":"you know, this is controversial"},{"speaker":"Chelsea Peitz","startTime":2971.71,"endTime":2975.49,"body":"content advice, but you should"},{"speaker":"Chelsea Peitz","startTime":2975.49,"endTime":2979.57,"body":"stop building a content machine."},{"speaker":"Chelsea Peitz","startTime":2975.49,"endTime":2979.57,"body":"You need to start sharing more"},{"speaker":"Chelsea Peitz","startTime":2979.57,"endTime":2983.41,"body":"context about who you are and"},{"speaker":"Chelsea Peitz","startTime":2979.57,"endTime":2983.41,"body":"why people why you are the"},{"speaker":"Chelsea Peitz","startTime":2983.41,"endTime":2988.66,"body":"person that can actually help me"},{"speaker":"Chelsea Peitz","startTime":2983.41,"endTime":2988.66,"body":"specifically and uniquely and a"},{"speaker":"Chelsea Peitz","startTime":2988.66,"endTime":2991.18,"body":"lot of people this literally"},{"speaker":"Chelsea Peitz","startTime":2988.66,"endTime":2991.18,"body":"happened to me this weekend,"},{"speaker":"Chelsea Peitz","startTime":2991.18,"endTime":2993.94,"body":"when I was at a conference, this"},{"speaker":"Chelsea Peitz","startTime":2991.18,"endTime":2993.94,"body":"person came up to me and said,"},{"speaker":"Chelsea Peitz","startTime":2994.87,"endTime":2998.5,"body":"Wow, you've said a lot of things"},{"speaker":"Chelsea Peitz","startTime":2994.87,"endTime":2998.5,"body":"differently than other people"},{"speaker":"Chelsea Peitz","startTime":2998.53,"endTime":3001.41,"body":"that I've heard speak before."},{"speaker":"Chelsea Peitz","startTime":2998.53,"endTime":3001.41,"body":"And what do you think about"},{"speaker":"Chelsea Peitz","startTime":3001.41,"endTime":3005.64,"body":"this? And I'm like, Well, do you"},{"speaker":"Chelsea Peitz","startTime":3001.41,"endTime":3005.64,"body":"enjoy that? No, I hate it. But I"},{"speaker":"Chelsea Peitz","startTime":3005.64,"endTime":3009.9,"body":"thought that I had to do it,"},{"speaker":"Chelsea Peitz","startTime":3005.64,"endTime":3009.9,"body":"because that's what they told"},{"speaker":"Chelsea Peitz","startTime":3009.9,"endTime":3014.58,"body":"me. Like, okay, well, if you"},{"speaker":"Chelsea Peitz","startTime":3009.9,"endTime":3014.58,"body":"hate doing something, it's not"},{"speaker":"Chelsea Peitz","startTime":3014.58,"endTime":3019.23,"body":"gonna get any better. You're not"},{"speaker":"Chelsea Peitz","startTime":3014.58,"endTime":3019.23,"body":"gonna want to do it, though, can"},{"speaker":"Chelsea Peitz","startTime":3019.23,"endTime":3023.97,"body":"there is there another way that"},{"speaker":"Chelsea Peitz","startTime":3019.23,"endTime":3023.97,"body":"we can think about doing it"},{"speaker":"Chelsea Peitz","startTime":3023.97,"endTime":3028.53,"body":"because long term follower count"},{"speaker":"Chelsea Peitz","startTime":3023.97,"endTime":3028.53,"body":"is very different than your bank"},{"speaker":"Chelsea Peitz","startTime":3028.53,"endTime":3033.48,"body":"account. And you can do all the"},{"speaker":"Chelsea Peitz","startTime":3028.53,"endTime":3033.48,"body":"things and you can run yourself"},{"speaker":"Chelsea Peitz","startTime":3033.48,"endTime":3037.38,"body":"into the ground. Or maybe if you"},{"speaker":"Chelsea Peitz","startTime":3033.48,"endTime":3037.38,"body":"love to post every day, I love"},{"speaker":"Chelsea Peitz","startTime":3037.38,"endTime":3043.68,"body":"that for you, it does not work"},{"speaker":"Chelsea Peitz","startTime":3037.38,"endTime":3043.68,"body":"for me. And it's okay that you"},{"speaker":"Chelsea Peitz","startTime":3043.68,"endTime":3046.53,"body":"have your own way of doing"},{"speaker":"Chelsea Peitz","startTime":3043.68,"endTime":3046.53,"body":"things. And as long as you're"},{"speaker":"Chelsea Peitz","startTime":3046.53,"endTime":3049.86,"body":"gonna stay consistent, and"},{"speaker":"Chelsea Peitz","startTime":3046.53,"endTime":3049.86,"body":"you're thinking about, do I"},{"speaker":"Chelsea Peitz","startTime":3049.86,"endTime":3053.49,"body":"actually have something to say?"},{"speaker":"Chelsea Peitz","startTime":3049.86,"endTime":3053.49,"body":"Do I actually have a thought"},{"speaker":"Chelsea Peitz","startTime":3053.52,"endTime":3057.42,"body":"that if somebody watched it my"},{"speaker":"Chelsea Peitz","startTime":3053.52,"endTime":3057.42,"body":"ideal customer? Could they find"},{"speaker":"Chelsea Peitz","startTime":3057.42,"endTime":3060.87,"body":"it valuable? Not? Is it"},{"speaker":"Chelsea Peitz","startTime":3057.42,"endTime":3060.87,"body":"valuable? Could they find it"},{"speaker":"Chelsea Peitz","startTime":3060.87,"endTime":3064.5,"body":"value? And if the answer is yes,"},{"speaker":"Chelsea Peitz","startTime":3060.87,"endTime":3064.5,"body":"then you're gonna make it if"},{"speaker":"Chelsea Peitz","startTime":3064.5,"endTime":3068.07,"body":"you're drudgery. So if you're"},{"speaker":"Chelsea Peitz","startTime":3064.5,"endTime":3068.07,"body":"like, I hate this. I don't want"},{"speaker":"Chelsea Peitz","startTime":3068.07,"endTime":3070.92,"body":"to do this. I don't want to make"},{"speaker":"Chelsea Peitz","startTime":3068.07,"endTime":3070.92,"body":"carousel I did what we have to"},{"speaker":"Chelsea Peitz","startTime":3070.92,"endTime":3076.05,"body":"do couple things that we don't"},{"speaker":"Chelsea Peitz","startTime":3070.92,"endTime":3076.05,"body":"always love, right? And you have"},{"speaker":"Chelsea Peitz","startTime":3076.05,"endTime":3079.29,"body":"to try things for more than once"},{"speaker":"Chelsea Peitz","startTime":3076.05,"endTime":3079.29,"body":"to determine if you don't like"},{"speaker":"Chelsea Peitz","startTime":3079.29,"endTime":3082.32,"body":"it. The reason I know I don't"},{"speaker":"Chelsea Peitz","startTime":3079.29,"endTime":3082.32,"body":"like batch creating content,"},{"speaker":"Chelsea Peitz","startTime":3082.35,"endTime":3085.23,"body":"five videos at one time, it's"},{"speaker":"Chelsea Peitz","startTime":3082.35,"endTime":3085.23,"body":"because I've tried it. And I"},{"speaker":"Chelsea Peitz","startTime":3085.23,"endTime":3088.17,"body":"hated it. And I tried it for a"},{"speaker":"Chelsea Peitz","startTime":3085.23,"endTime":3088.17,"body":"long time. And I was like, You"},{"speaker":"Chelsea Peitz","startTime":3088.17,"endTime":3090.45,"body":"know what, I don't have to do"},{"speaker":"Chelsea Peitz","startTime":3088.17,"endTime":3090.45,"body":"this because it works for my"},{"speaker":"Chelsea Peitz","startTime":3090.45,"endTime":3095.04,"body":"friend Katie. I can find another"},{"speaker":"Chelsea Peitz","startTime":3090.45,"endTime":3095.04,"body":"way that works for Chelsea, and"},{"speaker":"Chelsea Peitz","startTime":3095.04,"endTime":3098.34,"body":"still be successful. So if you"},{"speaker":"Chelsea Peitz","startTime":3095.04,"endTime":3098.34,"body":"post more, are you going to get"},{"speaker":"Chelsea Peitz","startTime":3098.34,"endTime":3100.98,"body":"more reach and visibility and"},{"speaker":"Chelsea Peitz","startTime":3098.34,"endTime":3100.98,"body":"probably followers? And yeah,"},{"speaker":"Chelsea Peitz","startTime":3101.01,"endTime":3104.37,"body":"sure. It's gonna happen faster,"},{"speaker":"Chelsea Peitz","startTime":3101.01,"endTime":3104.37,"body":"because you're just putting more"},{"speaker":"Chelsea Peitz","startTime":3104.37,"endTime":3108.36,"body":"out. But at what cost? So ask"},{"speaker":"Chelsea Peitz","startTime":3104.37,"endTime":3108.36,"body":"yourself, are you posting for"},{"speaker":"Chelsea Peitz","startTime":3108.36,"endTime":3110.97,"body":"the algorithm? Are you posting"},{"speaker":"Chelsea Peitz","startTime":3108.36,"endTime":3110.97,"body":"for your audience? And that's"},{"speaker":"Chelsea Peitz","startTime":3110.97,"endTime":3113.64,"body":"hard? Because let me tell you,"},{"speaker":"Chelsea Peitz","startTime":3110.97,"endTime":3113.64,"body":"those views are intoxicating."},{"speaker":"Chelsea Peitz","startTime":3113.64,"endTime":3115.89,"body":"And when you're like, oh, my"},{"speaker":"Chelsea Peitz","startTime":3113.64,"endTime":3115.89,"body":"gosh, this one just got 3000"},{"speaker":"Chelsea Peitz","startTime":3115.89,"endTime":3120.6,"body":"views. And I posted another one"},{"speaker":"Chelsea Peitz","startTime":3115.89,"endTime":3120.6,"body":"I got 30 Won't mop. And you got"},{"speaker":"Chelsea Peitz","startTime":3120.6,"endTime":3123.18,"body":"to start asking people where"},{"speaker":"Chelsea Peitz","startTime":3120.6,"endTime":3123.18,"body":"they where they come from, what"},{"speaker":"Chelsea Peitz","startTime":3123.18,"endTime":3126.09,"body":"made you made this decision?"},{"speaker":"Chelsea Peitz","startTime":3123.18,"endTime":3126.09,"body":"Because that one post or that"},{"speaker":"Chelsea Peitz","startTime":3126.09,"endTime":3130.17,"body":"one video that didn't perform?"},{"speaker":"Chelsea Peitz","startTime":3126.09,"endTime":3130.17,"body":"Well? Maybe that was the one"},{"speaker":"Chelsea Peitz","startTime":3130.17,"endTime":3132.09,"body":"where they're like, actually,"},{"speaker":"Chelsea Peitz","startTime":3130.17,"endTime":3132.09,"body":"this one where you talked about"},{"speaker":"Chelsea Peitz","startTime":3132.09,"endTime":3136.2,"body":"X y\u0026z And you're like, wow, see,"},{"speaker":"Chelsea Peitz","startTime":3132.09,"endTime":3136.2,"body":"I would have just discounted"},{"speaker":"Chelsea Peitz","startTime":3136.2,"endTime":3140.88,"body":"that as didn't perform? Well,"},{"speaker":"Chelsea Peitz","startTime":3136.2,"endTime":3140.88,"body":"you never know and tell you're,"},{"speaker":"Chelsea Peitz","startTime":3140.91,"endTime":3144.51,"body":"you know, really asking people."},{"speaker":"Chelsea Peitz","startTime":3140.91,"endTime":3144.51,"body":"So think of it as an overall"},{"speaker":"Chelsea Peitz","startTime":3144.51,"endTime":3149.4,"body":"content library, that if your"},{"speaker":"Chelsea Peitz","startTime":3144.51,"endTime":3149.4,"body":"perfect ideal customer came"},{"speaker":"Chelsea Peitz","startTime":3149.4,"endTime":3153.78,"body":"across it and binge watched it,"},{"speaker":"Chelsea Peitz","startTime":3149.4,"endTime":3153.78,"body":"would it be valuable for them?"},{"speaker":"Chelsea Peitz","startTime":3153.84,"endTime":3157.17,"body":"And it's really hard not to look"},{"speaker":"Chelsea Peitz","startTime":3153.84,"endTime":3157.17,"body":"at the numbers, I get that not"},{"speaker":"Chelsea Peitz","startTime":3157.17,"endTime":3159.69,"body":"saying you should never measure"},{"speaker":"Chelsea Peitz","startTime":3157.17,"endTime":3159.69,"body":"anything, or you know, we've"},{"speaker":"Chelsea Peitz","startTime":3159.69,"endTime":3163.5,"body":"heard it all before. But views"},{"speaker":"Chelsea Peitz","startTime":3159.69,"endTime":3163.5,"body":"don't equal value. And you"},{"speaker":"Chelsea Peitz","startTime":3163.5,"endTime":3167.31,"body":"really have to know, you know,"},{"speaker":"Chelsea Peitz","startTime":3163.5,"endTime":3167.31,"body":"and learning your perspective is"},{"speaker":"Chelsea Peitz","startTime":3167.31,"endTime":3170.4,"body":"hard. It's a self awareness"},{"speaker":"Chelsea Peitz","startTime":3167.31,"endTime":3170.4,"body":"journey. And that is something a"},{"speaker":"Chelsea Peitz","startTime":3170.4,"endTime":3173.31,"body":"lot of people don't talk about"},{"speaker":"Chelsea Peitz","startTime":3170.4,"endTime":3173.31,"body":"is, how do you build self"},{"speaker":"Chelsea Peitz","startTime":3173.31,"endTime":3175.83,"body":"awareness? How do you find what"},{"speaker":"Chelsea Peitz","startTime":3173.31,"endTime":3175.83,"body":"your stories are? How do you"},{"speaker":"Chelsea Peitz","startTime":3175.86,"endTime":3178.5,"body":"what is your opinion on X, Y,"},{"speaker":"Chelsea Peitz","startTime":3175.86,"endTime":3178.5,"body":"and Z? If you don't have an"},{"speaker":"Chelsea Peitz","startTime":3178.5,"endTime":3180.36,"body":"opinion, you probably don't know"},{"speaker":"Chelsea Peitz","startTime":3178.5,"endTime":3180.36,"body":"enough about it."},{"speaker":"Genie Willett","startTime":3182.28,"endTime":3186.63,"body":"So I love this I,"},{"speaker":"Genie Willett","startTime":3182.28,"endTime":3186.63,"body":"I and now I want to know, so now"},{"speaker":"Genie Willett","startTime":3186.63,"endTime":3190.11,"body":"we're creating content, we like"},{"speaker":"Genie Willett","startTime":3186.63,"endTime":3190.11,"body":"it. But how do you maintain the"},{"speaker":"Genie Willett","startTime":3190.11,"endTime":3193.2,"body":"consistency without burning out"},{"speaker":"Genie Willett","startTime":3190.11,"endTime":3193.2,"body":"without just being like, I can't"},{"speaker":"Genie Willett","startTime":3193.2,"endTime":3195.84,"body":"do it anymore? I can't get on"},{"speaker":"Genie Willett","startTime":3193.2,"endTime":3195.84,"body":"stories. I can't produce another"},{"speaker":"Genie Willett","startTime":3195.84,"endTime":3198.66,"body":"real? Like, how do you? How do"},{"speaker":"Genie Willett","startTime":3195.84,"endTime":3198.66,"body":"you not burn out?"},{"speaker":"Chelsea Peitz","startTime":3198.69,"endTime":3200.64,"body":"You know what"},{"speaker":"Chelsea Peitz","startTime":3198.69,"endTime":3200.64,"body":"there's, I just believe that"},{"speaker":"Chelsea Peitz","startTime":3200.64,"endTime":3204.84,"body":"there's seasons in life and"},{"speaker":"Chelsea Peitz","startTime":3200.64,"endTime":3204.84,"body":"business. And yeah, sometimes I"},{"speaker":"Chelsea Peitz","startTime":3204.84,"endTime":3207.12,"body":"just don't feel like making"},{"speaker":"Chelsea Peitz","startTime":3204.84,"endTime":3207.12,"body":"content. I don't feel like"},{"speaker":"Chelsea Peitz","startTime":3207.12,"endTime":3210.78,"body":"making reels. But you know, what"},{"speaker":"Chelsea Peitz","startTime":3207.12,"endTime":3210.78,"body":"I do do is I talk to people"},{"speaker":"Chelsea Peitz","startTime":3210.78,"endTime":3215.97,"body":"every day. I comment, I engage I"},{"speaker":"Chelsea Peitz","startTime":3210.78,"endTime":3215.97,"body":"don't make content every day."},{"speaker":"Chelsea Peitz","startTime":3216.33,"endTime":3219.45,"body":"And I should take that back."},{"speaker":"Chelsea Peitz","startTime":3216.33,"endTime":3219.45,"body":"Because I'm a big believer that"},{"speaker":"Chelsea Peitz","startTime":3219.48,"endTime":3222.24,"body":"the most important content is"},{"speaker":"Chelsea Peitz","startTime":3219.48,"endTime":3222.24,"body":"your conversations and your"},{"speaker":"Chelsea Peitz","startTime":3222.24,"endTime":3226.53,"body":"comments. I always say less"},{"speaker":"Chelsea Peitz","startTime":3222.24,"endTime":3226.53,"body":"content and more commenting. But"},{"speaker":"Chelsea Peitz","startTime":3226.8,"endTime":3231.06,"body":"yeah, if you're bored, then"},{"speaker":"Chelsea Peitz","startTime":3226.8,"endTime":3231.06,"body":"probably someone else is bored"},{"speaker":"Chelsea Peitz","startTime":3231.36,"endTime":3234.48,"body":"consuming it. So I personally"},{"speaker":"Chelsea Peitz","startTime":3231.36,"endTime":3234.48,"body":"like to mix it up. I'm like, Oh,"},{"speaker":"Chelsea Peitz","startTime":3234.48,"endTime":3237.93,"body":"I'm gonna do a real. And then I"},{"speaker":"Chelsea Peitz","startTime":3234.48,"endTime":3237.93,"body":"might do a carousel post. But I"},{"speaker":"Chelsea Peitz","startTime":3237.93,"endTime":3241.77,"body":"really love stories. And I lean"},{"speaker":"Chelsea Peitz","startTime":3237.93,"endTime":3241.77,"body":"into stories. I am like, you can"},{"speaker":"Chelsea Peitz","startTime":3241.77,"endTime":3244.35,"body":"have a favorite social media,"},{"speaker":"Chelsea Peitz","startTime":3241.77,"endTime":3244.35,"body":"you don't have to be on all of"},{"speaker":"Chelsea Peitz","startTime":3244.35,"endTime":3246.78,"body":"them all the time and cross post"},{"speaker":"Chelsea Peitz","startTime":3244.35,"endTime":3246.78,"body":"everything everywhere. If you"},{"speaker":"Chelsea Peitz","startTime":3246.78,"endTime":3250.5,"body":"want to you can. I like to be in"},{"speaker":"Chelsea Peitz","startTime":3246.78,"endTime":3250.5,"body":"one zone. I like to be at one"},{"speaker":"Chelsea Peitz","startTime":3250.5,"endTime":3254.34,"body":"place because I'm self aware."},{"speaker":"Chelsea Peitz","startTime":3250.5,"endTime":3254.34,"body":"And I know that if I tried to do"},{"speaker":"Chelsea Peitz","startTime":3254.34,"endTime":3257.76,"body":"all of those things, and I just"},{"speaker":"Chelsea Peitz","startTime":3254.34,"endTime":3257.76,"body":"me, I don't have a team, I am"},{"speaker":"Chelsea Peitz","startTime":3257.76,"endTime":3261.15,"body":"going to be spread then burnt"},{"speaker":"Chelsea Peitz","startTime":3257.76,"endTime":3261.15,"body":"out and then I'm going to start"},{"speaker":"Chelsea Peitz","startTime":3261.15,"endTime":3263.34,"body":"resenting it. And then I'm just"},{"speaker":"Chelsea Peitz","startTime":3261.15,"endTime":3263.34,"body":"going to post whatever to post"},{"speaker":"Chelsea Peitz","startTime":3263.34,"endTime":3265.86,"body":"whatever. And then I'm like,"},{"speaker":"Chelsea Peitz","startTime":3263.34,"endTime":3265.86,"body":"well, that's not working. See I"},{"speaker":"Chelsea Peitz","startTime":3265.86,"endTime":3268.11,"body":"told you social media didn't"},{"speaker":"Chelsea Peitz","startTime":3265.86,"endTime":3268.11,"body":"work and I should just stop"},{"speaker":"Chelsea Peitz","startTime":3268.11,"endTime":3271.53,"body":"this. So I know myself really"},{"speaker":"Chelsea Peitz","startTime":3268.11,"endTime":3271.53,"body":"well. And I know that I have"},{"speaker":"Chelsea Peitz","startTime":3271.53,"endTime":3277.08,"body":"tons of excuses. So you got to"},{"speaker":"Chelsea Peitz","startTime":3271.53,"endTime":3277.08,"body":"know yourself. And like I look"},{"speaker":"Chelsea Peitz","startTime":3277.08,"endTime":3279.63,"body":"at my friend Katie Lance, who"},{"speaker":"Chelsea Peitz","startTime":3277.08,"endTime":3279.63,"body":"everybody probably knows here"},{"speaker":"Chelsea Peitz","startTime":3279.63,"endTime":3282.39,"body":"too. And she's like, Yeah, just"},{"speaker":"Chelsea Peitz","startTime":3279.63,"endTime":3282.39,"body":"did my whole year's worth of"},{"speaker":"Chelsea Peitz","startTime":3282.39,"endTime":3287.25,"body":"content calendar and like I love"},{"speaker":"Chelsea Peitz","startTime":3282.39,"endTime":3287.25,"body":"that for you and do it. Like,"},{"speaker":"Chelsea Peitz","startTime":3287.46,"endTime":3290.52,"body":"everybody has their own style"},{"speaker":"Chelsea Peitz","startTime":3287.46,"endTime":3290.52,"body":"and you do have to test and try"},{"speaker":"Chelsea Peitz","startTime":3290.52,"endTime":3295.08,"body":"things out. And now if it's for"},{"speaker":"Chelsea Peitz","startTime":3290.52,"endTime":3295.08,"body":"you and let me give you"},{"speaker":"Chelsea Peitz","startTime":3295.08,"endTime":3297.33,"body":"permission that if you try"},{"speaker":"Chelsea Peitz","startTime":3295.08,"endTime":3297.33,"body":"something that everybody else"},{"speaker":"Chelsea Peitz","startTime":3297.33,"endTime":3300.39,"body":"says you should be doing, and"},{"speaker":"Chelsea Peitz","startTime":3297.33,"endTime":3300.39,"body":"you really give it a go Oh, and"},{"speaker":"Chelsea Peitz","startTime":3300.39,"endTime":3303.99,"body":"you're like, I'm just still,"},{"speaker":"Chelsea Peitz","startTime":3300.39,"endTime":3303.99,"body":"it's not for me, it's okay for"},{"speaker":"Chelsea Peitz","startTime":3303.99,"endTime":3307.2,"body":"you to change your mind. It is"},{"speaker":"Chelsea Peitz","startTime":3303.99,"endTime":3307.2,"body":"okay for you to be like, You"},{"speaker":"Chelsea Peitz","startTime":3307.2,"endTime":3309.69,"body":"know what everybody told me how"},{"speaker":"Chelsea Peitz","startTime":3307.2,"endTime":3309.69,"body":"to do a podcast. So I did a"},{"speaker":"Chelsea Peitz","startTime":3309.69,"endTime":3312.54,"body":"podcast for two years, and I"},{"speaker":"Chelsea Peitz","startTime":3309.69,"endTime":3312.54,"body":"made 300 episodes, you know"},{"speaker":"Chelsea Peitz","startTime":3312.54,"endTime":3317.1,"body":"what, I just don't love it, then"},{"speaker":"Chelsea Peitz","startTime":3312.54,"endTime":3317.1,"body":"stop doing it. There's so many"},{"speaker":"Chelsea Peitz","startTime":3317.31,"endTime":3320.73,"body":"other things you can be doing."},{"speaker":"Chelsea Peitz","startTime":3317.31,"endTime":3320.73,"body":"And just because you started"},{"speaker":"Chelsea Peitz","startTime":3320.73,"endTime":3322.89,"body":"something, and just because"},{"speaker":"Chelsea Peitz","startTime":3320.73,"endTime":3322.89,"body":"somebody told you in a"},{"speaker":"Chelsea Peitz","startTime":3322.89,"endTime":3325.71,"body":"conference that you had to do"},{"speaker":"Chelsea Peitz","startTime":3322.89,"endTime":3325.71,"body":"everything. Here's a pro tip"},{"speaker":"Chelsea Peitz","startTime":3325.71,"endTime":3327.84,"body":"just because you go somewhere"},{"speaker":"Chelsea Peitz","startTime":3325.71,"endTime":3327.84,"body":"and listen to everything or"},{"speaker":"Chelsea Peitz","startTime":3327.84,"endTime":3330.96,"body":"listen to a podcast. You don't"},{"speaker":"Chelsea Peitz","startTime":3327.84,"endTime":3330.96,"body":"have to use every single tip"},{"speaker":"Chelsea Peitz","startTime":3330.96,"endTime":3335.37,"body":"they give you pick and choose,"},{"speaker":"Chelsea Peitz","startTime":3330.96,"endTime":3335.37,"body":"find what works for you. And we"},{"speaker":"Chelsea Peitz","startTime":3335.37,"endTime":3337.74,"body":"don't apply that to anything"},{"speaker":"Chelsea Peitz","startTime":3335.37,"endTime":3337.74,"body":"else in life. But we get into"},{"speaker":"Chelsea Peitz","startTime":3337.74,"endTime":3339.75,"body":"this world of social media and"},{"speaker":"Chelsea Peitz","startTime":3337.74,"endTime":3339.75,"body":"marketing. And we're like, Oh,"},{"speaker":"Chelsea Peitz","startTime":3339.75,"endTime":3344.01,"body":"but I have to do it this way."},{"speaker":"Chelsea Peitz","startTime":3339.75,"endTime":3344.01,"body":"Because this person told me to,"},{"speaker":"Chelsea Peitz","startTime":3344.22,"endTime":3346.62,"body":"and I would caution you if you"},{"speaker":"Chelsea Peitz","startTime":3344.22,"endTime":3346.62,"body":"have somebody that says you've"},{"speaker":"Chelsea Peitz","startTime":3346.62,"endTime":3352.98,"body":"got to do it exactly this way,"},{"speaker":"Chelsea Peitz","startTime":3346.62,"endTime":3352.98,"body":"or else, I would ask why? I'd be"},{"speaker":"Chelsea Peitz","startTime":3352.98,"endTime":3358.68,"body":"like that. But why, but why? And"},{"speaker":"Chelsea Peitz","startTime":3352.98,"endTime":3358.68,"body":"so you just have to know what"},{"speaker":"Chelsea Peitz","startTime":3358.68,"endTime":3361.41,"body":"you like, what you don't like, I"},{"speaker":"Chelsea Peitz","startTime":3358.68,"endTime":3361.41,"body":"love stories, though. I story my"},{"speaker":"Chelsea Peitz","startTime":3361.41,"endTime":3363.42,"body":"face off. I don't care if people"},{"speaker":"Chelsea Peitz","startTime":3361.41,"endTime":3363.42,"body":"don't watch the whole thing."},{"speaker":"Chelsea Peitz","startTime":3363.42,"endTime":3365.61,"body":"They can just skip right past"},{"speaker":"Chelsea Peitz","startTime":3363.42,"endTime":3365.61,"body":"it. But you know what, it brings"},{"speaker":"Chelsea Peitz","startTime":3365.61,"endTime":3368.61,"body":"me joy. And that's what I want"},{"speaker":"Chelsea Peitz","startTime":3365.61,"endTime":3368.61,"body":"to do. I don't love posting in"},{"speaker":"Chelsea Peitz","startTime":3368.61,"endTime":3370.98,"body":"the feed, do I still do it?"},{"speaker":"Chelsea Peitz","startTime":3368.61,"endTime":3370.98,"body":"Yeah, but I only do it once or"},{"speaker":"Chelsea Peitz","startTime":3370.98,"endTime":3374.4,"body":"twice a week. And I tried to do"},{"speaker":"Chelsea Peitz","startTime":3370.98,"endTime":3374.4,"body":"something in that, that brings"},{"speaker":"Chelsea Peitz","startTime":3374.4,"endTime":3377.28,"body":"me some joy in creating it. And"},{"speaker":"Chelsea Peitz","startTime":3374.4,"endTime":3377.28,"body":"there are times when I'm like, I"},{"speaker":"Chelsea Peitz","startTime":3377.28,"endTime":3380.64,"body":"got nothing. I got nothing. And"},{"speaker":"Chelsea Peitz","startTime":3377.28,"endTime":3380.64,"body":"that's when I call my friend my"},{"speaker":"Chelsea Peitz","startTime":3380.64,"endTime":3382.77,"body":"lifeline like I did today. And"},{"speaker":"Chelsea Peitz","startTime":3380.64,"endTime":3382.77,"body":"I'm like, I got nothing."},{"speaker":"Chelsea Peitz","startTime":3383.52,"endTime":3388.47,"body":"Something's here, but I can't"},{"speaker":"Chelsea Peitz","startTime":3383.52,"endTime":3388.47,"body":"see it, can you help me. So we"},{"speaker":"Chelsea Peitz","startTime":3388.47,"endTime":3391.95,"body":"all need sort of those those"},{"speaker":"Chelsea Peitz","startTime":3388.47,"endTime":3391.95,"body":"people or things in our life"},{"speaker":"Chelsea Peitz","startTime":3391.95,"endTime":3394.86,"body":"where we can get up walk around,"},{"speaker":"Chelsea Peitz","startTime":3391.95,"endTime":3394.86,"body":"maybe it's you know, actually"},{"speaker":"Chelsea Peitz","startTime":3394.86,"endTime":3397.83,"body":"physically walking around and"},{"speaker":"Chelsea Peitz","startTime":3394.86,"endTime":3397.83,"body":"taking a break or it's, you"},{"speaker":"Chelsea Peitz","startTime":3397.83,"endTime":3401.55,"body":"know, figuratively doing doing"},{"speaker":"Chelsea Peitz","startTime":3397.83,"endTime":3401.55,"body":"that. And in some other form or"},{"speaker":"Chelsea Peitz","startTime":3401.55,"endTime":3402.09,"body":"fashion."},{"speaker":"Reggie Nicolay","startTime":3403.11,"endTime":3405.57,"body":"These, these"},{"speaker":"Reggie Nicolay","startTime":3403.11,"endTime":3405.57,"body":"tips apply to life a lot more"},{"speaker":"Reggie Nicolay","startTime":3405.57,"endTime":3410.01,"body":"than just social media. But it's"},{"speaker":"Reggie Nicolay","startTime":3405.57,"endTime":3410.01,"body":"amazing. It's so true. This has"},{"speaker":"Reggie Nicolay","startTime":3410.01,"endTime":3412.95,"body":"been a really great interview."},{"speaker":"Reggie Nicolay","startTime":3410.01,"endTime":3412.95,"body":"And as we start to wrap it up, I"},{"speaker":"Reggie Nicolay","startTime":3412.95,"endTime":3415.71,"body":"do want to talk to you about"},{"speaker":"Reggie Nicolay","startTime":3412.95,"endTime":3415.71,"body":"something in our PR that we just"},{"speaker":"Reggie Nicolay","startTime":3415.71,"endTime":3419.31,"body":"launched. So we're super excited"},{"speaker":"Reggie Nicolay","startTime":3415.71,"endTime":3419.31,"body":"about this new feature we're"},{"speaker":"Reggie Nicolay","startTime":3419.31,"endTime":3423.06,"body":"calling shareable market trends."},{"speaker":"Reggie Nicolay","startTime":3419.31,"endTime":3423.06,"body":"And basically, if I was to paint"},{"speaker":"Reggie Nicolay","startTime":3423.06,"endTime":3427.17,"body":"a picture for the listeners,"},{"speaker":"Reggie Nicolay","startTime":3423.06,"endTime":3427.17,"body":"these residential market trends,"},{"speaker":"Reggie Nicolay","startTime":3427.56,"endTime":3431.13,"body":"our a series of charts, for"},{"speaker":"Reggie Nicolay","startTime":3427.56,"endTime":3431.13,"body":"example, at the top of the page,"},{"speaker":"Reggie Nicolay","startTime":3431.13,"endTime":3433.77,"body":"we have this market trend"},{"speaker":"Reggie Nicolay","startTime":3431.13,"endTime":3433.77,"body":"indicator that tells you whether"},{"speaker":"Reggie Nicolay","startTime":3433.77,"endTime":3437.34,"body":"you're in a buyer seller or"},{"speaker":"Reggie Nicolay","startTime":3433.77,"endTime":3437.34,"body":"balanced market, and then it has"},{"speaker":"Reggie Nicolay","startTime":3437.34,"endTime":3441.33,"body":"months of inventory, our home"},{"speaker":"Reggie Nicolay","startTime":3437.34,"endTime":3441.33,"body":"selling above or below list"},{"speaker":"Reggie Nicolay","startTime":3441.33,"endTime":3444.75,"body":"price and some other really"},{"speaker":"Reggie Nicolay","startTime":3441.33,"endTime":3444.75,"body":"important metrics. Anyway, all"},{"speaker":"Reggie Nicolay","startTime":3444.75,"endTime":3448.02,"body":"these charts can export into"},{"speaker":"Reggie Nicolay","startTime":3444.75,"endTime":3448.02,"body":"graphics that can be used in"},{"speaker":"Reggie Nicolay","startTime":3448.02,"endTime":3452.01,"body":"video social. So we're really"},{"speaker":"Reggie Nicolay","startTime":3448.02,"endTime":3452.01,"body":"excited. And we're just wanting"},{"speaker":"Reggie Nicolay","startTime":3452.01,"endTime":3454.83,"body":"to get the word out this year to"},{"speaker":"Reggie Nicolay","startTime":3452.01,"endTime":3454.83,"body":"agents. And so I guess my"},{"speaker":"Reggie Nicolay","startTime":3454.83,"endTime":3458.37,"body":"question to you is, do you have"},{"speaker":"Reggie Nicolay","startTime":3454.83,"endTime":3458.37,"body":"any tips for agents that might"},{"speaker":"Reggie Nicolay","startTime":3458.37,"endTime":3461.52,"body":"want to integrate this type of"},{"speaker":"Reggie Nicolay","startTime":3458.37,"endTime":3461.52,"body":"data, you know, market trends"},{"speaker":"Reggie Nicolay","startTime":3461.55,"endTime":3463.77,"body":"into shareables? Or videos?"},{"speaker":"Chelsea Peitz","startTime":3464.1,"endTime":3467.22,"body":"Yes, I love that"},{"speaker":"Chelsea Peitz","startTime":3464.1,"endTime":3467.22,"body":"you asked this question, because"},{"speaker":"Chelsea Peitz","startTime":3467.22,"endTime":3472.5,"body":"one of the number one questions"},{"speaker":"Chelsea Peitz","startTime":3467.22,"endTime":3472.5,"body":"I get is, but Chelsea, how do I"},{"speaker":"Chelsea Peitz","startTime":3472.5,"endTime":3476.46,"body":"take boring content like data"},{"speaker":"Chelsea Peitz","startTime":3472.5,"endTime":3476.46,"body":"and make it more interesting and"},{"speaker":"Chelsea Peitz","startTime":3476.55,"endTime":3479.07,"body":"personal, how you keep telling"},{"speaker":"Chelsea Peitz","startTime":3476.55,"endTime":3479.07,"body":"me I have to humanize stuff. But"},{"speaker":"Chelsea Peitz","startTime":3479.07,"endTime":3483.72,"body":"I also got to like, tell people"},{"speaker":"Chelsea Peitz","startTime":3479.07,"endTime":3483.72,"body":"what's going on. So this is the"},{"speaker":"Chelsea Peitz","startTime":3483.96,"endTime":3487.08,"body":"like, perfect thing that you"},{"speaker":"Chelsea Peitz","startTime":3483.96,"endTime":3487.08,"body":"could do. So we've been talking"},{"speaker":"Chelsea Peitz","startTime":3487.08,"endTime":3490.41,"body":"about video, we've been talking"},{"speaker":"Chelsea Peitz","startTime":3487.08,"endTime":3490.41,"body":"about putting you and your"},{"speaker":"Chelsea Peitz","startTime":3490.41,"endTime":3493.68,"body":"perspective in it. So one of the"},{"speaker":"Chelsea Peitz","startTime":3490.41,"endTime":3493.68,"body":"things that I've built my brand"},{"speaker":"Chelsea Peitz","startTime":3493.68,"endTime":3500.31,"body":"on, it is taking complex topics"},{"speaker":"Chelsea Peitz","startTime":3493.68,"endTime":3500.31,"body":"that somebody else has created"},{"speaker":"Chelsea Peitz","startTime":3500.31,"endTime":3504.3,"body":"like the algorithm, I didn't"},{"speaker":"Chelsea Peitz","startTime":3500.31,"endTime":3504.3,"body":"create the algorithm, right? And"},{"speaker":"Chelsea Peitz","startTime":3504.3,"endTime":3507.18,"body":"interpreting it, I'm being a"},{"speaker":"Chelsea Peitz","startTime":3504.3,"endTime":3507.18,"body":"teacher, it's like imagine I'm"},{"speaker":"Chelsea Peitz","startTime":3507.18,"endTime":3509.58,"body":"teaching a class of fourth"},{"speaker":"Chelsea Peitz","startTime":3507.18,"endTime":3509.58,"body":"graders. And I'm like, Okay,"},{"speaker":"Chelsea Peitz","startTime":3509.88,"endTime":3513.06,"body":"here's how this works. Let me"},{"speaker":"Chelsea Peitz","startTime":3509.88,"endTime":3513.06,"body":"give you an example. Let me give"},{"speaker":"Chelsea Peitz","startTime":3513.06,"endTime":3517.29,"body":"you an analogy. And so that's"},{"speaker":"Chelsea Peitz","startTime":3513.06,"endTime":3517.29,"body":"what we can do here is you can"},{"speaker":"Chelsea Peitz","startTime":3517.29,"endTime":3520.92,"body":"take this incredible data rich"},{"speaker":"Chelsea Peitz","startTime":3517.29,"endTime":3520.92,"body":"image this graphic that you"},{"speaker":"Chelsea Peitz","startTime":3520.92,"endTime":3524.85,"body":"have. And what I would recommend"},{"speaker":"Chelsea Peitz","startTime":3520.92,"endTime":3524.85,"body":"is and this might sound a little"},{"speaker":"Chelsea Peitz","startTime":3524.85,"endTime":3527.34,"body":"advanced, but with a quick"},{"speaker":"Chelsea Peitz","startTime":3524.85,"endTime":3527.34,"body":"Google search, anybody will be"},{"speaker":"Chelsea Peitz","startTime":3527.34,"endTime":3530.91,"body":"able to find it, you can use"},{"speaker":"Chelsea Peitz","startTime":3527.34,"endTime":3530.91,"body":"what's called the green screen"},{"speaker":"Chelsea Peitz","startTime":3530.94,"endTime":3535.71,"body":"on any of your video apps. So it"},{"speaker":"Chelsea Peitz","startTime":3530.94,"endTime":3535.71,"body":"could be Instagram reels, it"},{"speaker":"Chelsea Peitz","startTime":3535.71,"endTime":3540.06,"body":"could be Instagram stories. It"},{"speaker":"Chelsea Peitz","startTime":3535.71,"endTime":3540.06,"body":"could be Facebook reels. It"},{"speaker":"Chelsea Peitz","startTime":3540.06,"endTime":3543.42,"body":"could be tick tock, whatever,"},{"speaker":"Chelsea Peitz","startTime":3540.06,"endTime":3543.42,"body":"like pretty much every video"},{"speaker":"Chelsea Peitz","startTime":3543.42,"endTime":3546.09,"body":"kind of focused app has the"},{"speaker":"Chelsea Peitz","startTime":3543.42,"endTime":3546.09,"body":"ability to use what's called"},{"speaker":"Chelsea Peitz","startTime":3546.09,"endTime":3549.9,"body":"green screen. And so what you do"},{"speaker":"Chelsea Peitz","startTime":3546.09,"endTime":3549.9,"body":"is you just open up your phone,"},{"speaker":"Chelsea Peitz","startTime":3549.93,"endTime":3553.26,"body":"go to Instagram, I'm going to"},{"speaker":"Chelsea Peitz","startTime":3549.93,"endTime":3553.26,"body":"maybe make her a real or even a"},{"speaker":"Chelsea Peitz","startTime":3553.26,"endTime":3556.83,"body":"story. And you can swipe through"},{"speaker":"Chelsea Peitz","startTime":3553.26,"endTime":3556.83,"body":"the little filters. There's even"},{"speaker":"Chelsea Peitz","startTime":3556.83,"endTime":3559.74,"body":"a little search bar and just"},{"speaker":"Chelsea Peitz","startTime":3556.83,"endTime":3559.74,"body":"type in green screen. And when"},{"speaker":"Chelsea Peitz","startTime":3559.74,"endTime":3564.09,"body":"you type that in there, the very"},{"speaker":"Chelsea Peitz","startTime":3559.74,"endTime":3564.09,"body":"cool magic happens where let's"},{"speaker":"Chelsea Peitz","startTime":3564.09,"endTime":3567.18,"body":"say I've taken or downloaded"},{"speaker":"Chelsea Peitz","startTime":3564.09,"endTime":3567.18,"body":"your graphic, or even a"},{"speaker":"Chelsea Peitz","startTime":3567.18,"endTime":3570.48,"body":"screenshot, you just screenshot"},{"speaker":"Chelsea Peitz","startTime":3567.18,"endTime":3570.48,"body":"the graphic. It's gonna save"},{"speaker":"Chelsea Peitz","startTime":3570.48,"endTime":3574.35,"body":"into your camera roll. And then"},{"speaker":"Chelsea Peitz","startTime":3570.48,"endTime":3574.35,"body":"when you click on green screen,"},{"speaker":"Chelsea Peitz","startTime":3574.35,"endTime":3576.72,"body":"it's gonna say okay, go ahead"},{"speaker":"Chelsea Peitz","startTime":3574.35,"endTime":3576.72,"body":"and add your media and it goes"},{"speaker":"Chelsea Peitz","startTime":3576.72,"endTime":3579.42,"body":"right to your camera roll and"},{"speaker":"Chelsea Peitz","startTime":3576.72,"endTime":3579.42,"body":"here we go. We're gonna pop up"},{"speaker":"Chelsea Peitz","startTime":3579.42,"endTime":3583.83,"body":"your cool stats right here. And"},{"speaker":"Chelsea Peitz","startTime":3579.42,"endTime":3583.83,"body":"now you can have your face in"},{"speaker":"Chelsea Peitz","startTime":3583.83,"endTime":3587.28,"body":"it. So you are like basically"},{"speaker":"Chelsea Peitz","startTime":3583.83,"endTime":3587.28,"body":"talking to this chart that's"},{"speaker":"Chelsea Peitz","startTime":3587.28,"endTime":3592.08,"body":"behind you. And you can be"},{"speaker":"Chelsea Peitz","startTime":3587.28,"endTime":3592.08,"body":"pointing to it. You can still be"},{"speaker":"Chelsea Peitz","startTime":3592.08,"endTime":3596.91,"body":"there giving your take on here's"},{"speaker":"Chelsea Peitz","startTime":3592.08,"endTime":3596.91,"body":"what this means for you because"},{"speaker":"Chelsea Peitz","startTime":3596.91,"endTime":3600.0,"body":"it's sort of like the and then"},{"speaker":"Chelsea Peitz","startTime":3596.91,"endTime":3600.0,"body":"strategy is the really important"},{"speaker":"Chelsea Peitz","startTime":3600.0,"endTime":3602.97,"body":"Apart, I could just be listing"},{"speaker":"Chelsea Peitz","startTime":3600.0,"endTime":3602.97,"body":"off the bullet points of what's"},{"speaker":"Chelsea Peitz","startTime":3602.97,"endTime":3606.72,"body":"an algorithm. But if I don't"},{"speaker":"Chelsea Peitz","startTime":3602.97,"endTime":3606.72,"body":"give you my and then here's what"},{"speaker":"Chelsea Peitz","startTime":3606.72,"endTime":3609.48,"body":"it means for you and how you're"},{"speaker":"Chelsea Peitz","startTime":3606.72,"endTime":3609.48,"body":"using social media, you don't"},{"speaker":"Chelsea Peitz","startTime":3609.48,"endTime":3612.66,"body":"have the aha moment you don't"},{"speaker":"Chelsea Peitz","startTime":3609.48,"endTime":3612.66,"body":"you don't say, Wow, she really"},{"speaker":"Chelsea Peitz","startTime":3612.66,"endTime":3616.41,"body":"understands how to use that."},{"speaker":"Chelsea Peitz","startTime":3612.66,"endTime":3616.41,"body":"It's the end of then that is"},{"speaker":"Chelsea Peitz","startTime":3616.41,"endTime":3620.25,"body":"going to be the positioner for"},{"speaker":"Chelsea Peitz","startTime":3616.41,"endTime":3620.25,"body":"trust and authority. So take"},{"speaker":"Chelsea Peitz","startTime":3620.25,"endTime":3624.09,"body":"that graphic, use it up on the"},{"speaker":"Chelsea Peitz","startTime":3620.25,"endTime":3624.09,"body":"green screen, talk to it and"},{"speaker":"Chelsea Peitz","startTime":3624.09,"endTime":3628.86,"body":"tell people, what does it mean"},{"speaker":"Chelsea Peitz","startTime":3624.09,"endTime":3628.86,"body":"specifically for them? What does"},{"speaker":"Chelsea Peitz","startTime":3628.86,"endTime":3632.55,"body":"it mean in plain English,"},{"speaker":"Chelsea Peitz","startTime":3628.86,"endTime":3632.55,"body":"because believe it or not, there"},{"speaker":"Chelsea Peitz","startTime":3632.55,"endTime":3636.96,"body":"are many terms that we utilize"},{"speaker":"Chelsea Peitz","startTime":3632.55,"endTime":3636.96,"body":"inside of our own industry, that"},{"speaker":"Chelsea Peitz","startTime":3636.96,"endTime":3639.87,"body":"the everyday person who is"},{"speaker":"Chelsea Peitz","startTime":3636.96,"endTime":3639.87,"body":"wanting to buy or sell a"},{"speaker":"Chelsea Peitz","startTime":3639.87,"endTime":3643.44,"body":"property doesn't know because"},{"speaker":"Chelsea Peitz","startTime":3639.87,"endTime":3643.44,"body":"they're not in our industry. So"},{"speaker":"Chelsea Peitz","startTime":3643.44,"endTime":3646.83,"body":"it'd be important to also"},{"speaker":"Chelsea Peitz","startTime":3643.44,"endTime":3646.83,"body":"remember, you know, taking those"},{"speaker":"Chelsea Peitz","startTime":3646.86,"endTime":3650.13,"body":"those internal industry lingo"},{"speaker":"Chelsea Peitz","startTime":3646.86,"endTime":3650.13,"body":"and helping them understand what"},{"speaker":"Chelsea Peitz","startTime":3650.13,"endTime":3652.47,"body":"it means. So it's nice because"},{"speaker":"Chelsea Peitz","startTime":3650.13,"endTime":3652.47,"body":"you didn't have to create the"},{"speaker":"Chelsea Peitz","startTime":3652.47,"endTime":3655.89,"body":"content. You're creating the"},{"speaker":"Chelsea Peitz","startTime":3652.47,"endTime":3655.89,"body":"content for them. They're just"},{"speaker":"Chelsea Peitz","startTime":3655.89,"endTime":3657.96,"body":"giving their personality"},{"speaker":"Chelsea Peitz","startTime":3655.89,"endTime":3657.96,"body":"perspective and hot take and"},{"speaker":"Chelsea Peitz","startTime":3657.96,"endTime":3659.88,"body":"here's what to do with it,"},{"speaker":"Chelsea Peitz","startTime":3657.96,"endTime":3659.88,"body":"though. I love that."},{"speaker":"Reggie Nicolay","startTime":3660.87,"endTime":3664.392,"body":"Well, there you"},{"speaker":"Reggie Nicolay","startTime":3660.87,"endTime":3664.392,"body":"have it, we learned we leveled"},{"speaker":"Reggie Nicolay","startTime":3664.469,"endTime":3669.14,"body":"up our real estate marketing"},{"speaker":"Reggie Nicolay","startTime":3664.469,"endTime":3669.14,"body":"game with the incredible Chelsea"},{"speaker":"Chelsea Peitz","startTime":3668.87,"endTime":3672.47,"body":"Thank you so much"},{"speaker":"Chelsea Peitz","startTime":3668.87,"endTime":3672.47,"body":"for having me. This is so fun."},{"speaker":"Chelsea Peitz","startTime":3669.217,"endTime":3669.6,"body":"Peitz"},{"speaker":"Chelsea Peitz","startTime":3672.5,"endTime":3673.76,"body":"Thank you. Thank you."},{"speaker":"Reggie Nicolay","startTime":3674.34,"endTime":3676.5,"body":"So as we close"},{"speaker":"Reggie Nicolay","startTime":3674.34,"endTime":3676.5,"body":"out this episode of decoding"},{"speaker":"Reggie Nicolay","startTime":3676.5,"endTime":3680.16,"body":"real estate, remember to bring"},{"speaker":"Reggie Nicolay","startTime":3676.5,"endTime":3680.16,"body":"your authentic selves and have"},{"speaker":"Reggie Nicolay","startTime":3680.16,"endTime":3683.01,"body":"fun while you're doing it. Be"},{"speaker":"Reggie Nicolay","startTime":3680.16,"endTime":3683.01,"body":"sure to join us on our next"},{"speaker":"Reggie Nicolay","startTime":3683.1,"endTime":3686.31,"body":"episode for insights,"},{"speaker":"Reggie Nicolay","startTime":3683.1,"endTime":3686.31,"body":"inspiration and good vibes in"},{"speaker":"Reggie Nicolay","startTime":3686.31,"endTime":3688.35,"body":"the world of real estate. Thank"},{"speaker":"Reggie Nicolay","startTime":3686.31,"endTime":3688.35,"body":"you so much."}]}