{"version":"1.0.0","segments":[{"speaker":"Reggie Nicolay","startTime":0.48,"endTime":1.71,"body":"Decoding Real"},{"speaker":"Reggie Nicolay","startTime":0.48,"endTime":1.71,"body":"Estate"},{"speaker":"Reggie Nicolay","startTime":8.79,"endTime":11.85,"body":"Hello, and welcome to the coding"},{"speaker":"Reggie Nicolay","startTime":8.79,"endTime":11.85,"body":"real estate podcast from"},{"speaker":"Reggie Nicolay","startTime":11.85,"endTime":15.48,"body":"Realtors property resource. I'm"},{"speaker":"Reggie Nicolay","startTime":11.85,"endTime":15.48,"body":"host Reggie Nicolay. And joining"},{"speaker":"Reggie Nicolay","startTime":15.48,"endTime":19.14,"body":"me as always is Genie Willett."},{"speaker":"Reggie Nicolay","startTime":15.48,"endTime":19.14,"body":"Today we're covering topics that"},{"speaker":"Reggie Nicolay","startTime":19.14,"endTime":22.2,"body":"are both super exciting and"},{"speaker":"Reggie Nicolay","startTime":19.14,"endTime":22.2,"body":"relevant to today's real estate"},{"speaker":"Reggie Nicolay","startTime":22.2,"endTime":26.16,"body":"agents. unlocking the potential"},{"speaker":"Reggie Nicolay","startTime":22.2,"endTime":26.16,"body":"of social media and generative"},{"speaker":"Reggie Nicolay","startTime":26.16,"endTime":28.53,"body":"AI technology in the world of"},{"speaker":"Reggie Nicolay","startTime":26.16,"endTime":28.53,"body":"real estate."},{"speaker":"Genie Willett","startTime":29.31,"endTime":32.4,"body":"The digital"},{"speaker":"Genie Willett","startTime":29.31,"endTime":32.4,"body":"landscape is moving so fast,"},{"speaker":"Genie Willett","startTime":32.61,"endTime":36.75,"body":"having a solid social media"},{"speaker":"Genie Willett","startTime":32.61,"endTime":36.75,"body":"presence and leveraging AI tools"},{"speaker":"Genie Willett","startTime":36.75,"endTime":39.84,"body":"can be a real game changer for"},{"speaker":"Genie Willett","startTime":36.75,"endTime":39.84,"body":"agents striving to grow their"},{"speaker":"Genie Willett","startTime":39.84,"endTime":44.46,"body":"businesses. And guess what, we"},{"speaker":"Genie Willett","startTime":39.84,"endTime":44.46,"body":"have the perfect guest with us"},{"speaker":"Genie Willett","startTime":44.46,"endTime":48.33,"body":"today to dive into all the"},{"speaker":"Genie Willett","startTime":44.46,"endTime":48.33,"body":"details. Katie Lance and"},{"speaker":"Genie Willett","startTime":48.33,"endTime":51.51,"body":"industry leading speaker on"},{"speaker":"Genie Willett","startTime":48.33,"endTime":51.51,"body":"social media marketing and the"},{"speaker":"Genie Willett","startTime":51.54,"endTime":53.52,"body":"author of get social smart."},{"speaker":"Reggie Nicolay","startTime":54.15,"endTime":56.49,"body":"That's right,"},{"speaker":"Reggie Nicolay","startTime":54.15,"endTime":56.49,"body":"Katie's expertise in helping"},{"speaker":"Reggie Nicolay","startTime":56.49,"endTime":60.3,"body":"real estate pros maximize their"},{"speaker":"Reggie Nicolay","startTime":56.49,"endTime":60.3,"body":"online reach, while also"},{"speaker":"Reggie Nicolay","startTime":60.3,"endTime":63.99,"body":"streamlining their workflows is"},{"speaker":"Reggie Nicolay","startTime":60.3,"endTime":63.99,"body":"impressive. We're thrilled to"},{"speaker":"Reggie Nicolay","startTime":63.99,"endTime":67.59,"body":"have her on the show. And she's"},{"speaker":"Reggie Nicolay","startTime":63.99,"endTime":67.59,"body":"going to share how agents can"},{"speaker":"Reggie Nicolay","startTime":67.59,"endTime":70.41,"body":"harness these powerful tools and"},{"speaker":"Reggie Nicolay","startTime":67.59,"endTime":70.41,"body":"strategies for incredible"},{"speaker":"Reggie Nicolay","startTime":70.41,"endTime":71.22,"body":"success."},{"speaker":"Genie Willett","startTime":71.43,"endTime":73.59,"body":"Yeah, whether"},{"speaker":"Genie Willett","startTime":71.43,"endTime":73.59,"body":"you're just beginning to engage"},{"speaker":"Genie Willett","startTime":73.59,"endTime":77.31,"body":"in social media, or you're"},{"speaker":"Genie Willett","startTime":73.59,"endTime":77.31,"body":"already navigating AI powered"},{"speaker":"Genie Willett","startTime":77.31,"endTime":81.3,"body":"platforms like chat GPT like a"},{"speaker":"Genie Willett","startTime":77.31,"endTime":81.3,"body":"pro. There's always something"},{"speaker":"Genie Willett","startTime":81.3,"endTime":84.45,"body":"new to learn when it comes to"},{"speaker":"Genie Willett","startTime":81.3,"endTime":84.45,"body":"creating meaningful connections"},{"speaker":"Genie Willett","startTime":84.45,"endTime":88.41,"body":"with clients, and gaining that"},{"speaker":"Genie Willett","startTime":84.45,"endTime":88.41,"body":"competitive edge every agent"},{"speaker":"Genie Willett","startTime":88.41,"endTime":89.04,"body":"craves."},{"speaker":"Reggie Nicolay","startTime":89.67,"endTime":92.37,"body":"So get ready as"},{"speaker":"Reggie Nicolay","startTime":89.67,"endTime":92.37,"body":"we dive into the topics of"},{"speaker":"Reggie Nicolay","startTime":92.37,"endTime":96.33,"body":"social media marketing, and"},{"speaker":"Reggie Nicolay","startTime":92.37,"endTime":96.33,"body":"generative AI in real estate"},{"speaker":"Reggie Nicolay","startTime":96.33,"endTime":99.42,"body":"with Katie Lance, she will lead"},{"speaker":"Reggie Nicolay","startTime":96.33,"endTime":99.42,"body":"us on a thoughtful journey,"},{"speaker":"Reggie Nicolay","startTime":99.57,"endTime":102.87,"body":"touching on key points like"},{"speaker":"Reggie Nicolay","startTime":99.57,"endTime":102.87,"body":"crafting powerful online"},{"speaker":"Reggie Nicolay","startTime":102.87,"endTime":107.37,"body":"messaging, finding the sweet"},{"speaker":"Reggie Nicolay","startTime":102.87,"endTime":107.37,"body":"spot between automation and"},{"speaker":"Reggie Nicolay","startTime":107.37,"endTime":112.65,"body":"personal touch, as well as how"},{"speaker":"Reggie Nicolay","startTime":107.37,"endTime":112.65,"body":"AI like ChatGPT can help create"},{"speaker":"Reggie Nicolay","startTime":112.65,"endTime":115.65,"body":"content that strikes a chord"},{"speaker":"Reggie Nicolay","startTime":112.65,"endTime":115.65,"body":"with different target audiences."},{"speaker":"Genie Willett","startTime":116.4,"endTime":118.65,"body":"And don't worry"},{"speaker":"Genie Willett","startTime":116.4,"endTime":118.65,"body":"all you forward looking"},{"speaker":"Genie Willett","startTime":118.65,"endTime":122.73,"body":"listeners out there. He's got"},{"speaker":"Genie Willett","startTime":118.65,"endTime":122.73,"body":"some predictions on how AI is"},{"speaker":"Genie Willett","startTime":122.73,"endTime":125.76,"body":"set to reshape real estate"},{"speaker":"Genie Willett","startTime":122.73,"endTime":125.76,"body":"marketing in the next half"},{"speaker":"Genie Willett","startTime":125.76,"endTime":129.72,"body":"decade, plus tips on what"},{"speaker":"Genie Willett","startTime":125.76,"endTime":129.72,"body":"proactive steps agents can take"},{"speaker":"Genie Willett","startTime":129.72,"endTime":134.31,"body":"right now to stay ahead of the"},{"speaker":"Genie Willett","startTime":129.72,"endTime":134.31,"body":"curve. So buckle up for a lively"},{"speaker":"Genie Willett","startTime":134.31,"endTime":137.22,"body":"and invaluable conversation that"},{"speaker":"Genie Willett","startTime":134.31,"endTime":137.22,"body":"could turn your marketing"},{"speaker":"Genie Willett","startTime":137.22,"endTime":138.81,"body":"approach upside down."},{"speaker":"Reggie Nicolay","startTime":139.77,"endTime":142.95,"body":"Yes, let's jump"},{"speaker":"Reggie Nicolay","startTime":139.77,"endTime":142.95,"body":"in, shall we? Welcome to our"},{"speaker":"Reggie Nicolay","startTime":142.95,"endTime":144.99,"body":"interview with Katie Lance."},{"speaker":"Reggie Nicolay","startTime":153.09,"endTime":154.71,"body":"Katie, welcome to the show."},{"speaker":"Katie Lance","startTime":155.07,"endTime":156.78,"body":"Thank you. I'm so"},{"speaker":"Katie Lance","startTime":155.07,"endTime":156.78,"body":"excited to be here."},{"speaker":"Reggie Nicolay","startTime":156.93,"endTime":159.0,"body":"Yes. You know, I"},{"speaker":"Reggie Nicolay","startTime":156.93,"endTime":159.0,"body":"feel like we should have had you"},{"speaker":"Reggie Nicolay","startTime":159.0,"endTime":163.11,"body":"on a long time ago. You know,"},{"speaker":"Reggie Nicolay","startTime":159.0,"endTime":163.11,"body":"for the listeners, Katie and I"},{"speaker":"Reggie Nicolay","startTime":163.11,"endTime":166.86,"body":"have known each other for a long"},{"speaker":"Reggie Nicolay","startTime":163.11,"endTime":166.86,"body":"time. Actually, we're fairly"},{"speaker":"Reggie Nicolay","startTime":166.86,"endTime":171.93,"body":"close neighbors here in the"},{"speaker":"Reggie Nicolay","startTime":166.86,"endTime":171.93,"body":"East, East Bay of the Bay Area."},{"speaker":"Reggie Nicolay","startTime":172.32,"endTime":177.09,"body":"And I've seen Katie's journey in"},{"speaker":"Reggie Nicolay","startTime":172.32,"endTime":177.09,"body":"social media over the years and"},{"speaker":"Reggie Nicolay","startTime":177.09,"endTime":181.35,"body":"I can vouch for all the"},{"speaker":"Reggie Nicolay","startTime":177.09,"endTime":181.35,"body":"educational knowledge she's"},{"speaker":"Reggie Nicolay","startTime":181.35,"endTime":185.19,"body":"dropped. And I'm super excited"},{"speaker":"Reggie Nicolay","startTime":181.35,"endTime":185.19,"body":"to talk with you today. And I"},{"speaker":"Reggie Nicolay","startTime":185.19,"endTime":188.79,"body":"know you are too as well,"},{"speaker":"Reggie Nicolay","startTime":185.19,"endTime":188.79,"body":"Jeannie. So definitely, yeah,"},{"speaker":"Reggie Nicolay","startTime":188.79,"endTime":192.09,"body":"let's get this interview"},{"speaker":"Reggie Nicolay","startTime":188.79,"endTime":192.09,"body":"started. I mean, Katie, you've"},{"speaker":"Reggie Nicolay","startTime":192.12,"endTime":195.33,"body":"you've taught so many in the"},{"speaker":"Reggie Nicolay","startTime":192.12,"endTime":195.33,"body":"social media space in real"},{"speaker":"Reggie Nicolay","startTime":195.33,"endTime":199.08,"body":"estate industry, and you have"},{"speaker":"Reggie Nicolay","startTime":195.33,"endTime":199.08,"body":"your own book, get social smart,"},{"speaker":"Reggie Nicolay","startTime":199.23,"endTime":202.71,"body":"you must encounter agents that"},{"speaker":"Reggie Nicolay","startTime":199.23,"endTime":202.71,"body":"are unclear about the true value"},{"speaker":"Reggie Nicolay","startTime":202.71,"endTime":205.26,"body":"of social for their business,"},{"speaker":"Reggie Nicolay","startTime":202.71,"endTime":205.26,"body":"can you start by offering some"},{"speaker":"Reggie Nicolay","startTime":205.26,"endTime":208.59,"body":"insights into how they can"},{"speaker":"Reggie Nicolay","startTime":205.26,"endTime":208.59,"body":"maximize the power of social to"},{"speaker":"Reggie Nicolay","startTime":208.59,"endTime":209.97,"body":"improve their online presence?"},{"speaker":"Katie Lance","startTime":211.11,"endTime":213.6,"body":"Yeah, absolutely. I"},{"speaker":"Katie Lance","startTime":211.11,"endTime":213.6,"body":"mean, as you know, you know,"},{"speaker":"Katie Lance","startTime":213.6,"endTime":217.68,"body":"Reggie, Genie, social media has"},{"speaker":"Katie Lance","startTime":213.6,"endTime":217.68,"body":"changed a lot. In the last, you"},{"speaker":"Katie Lance","startTime":217.68,"endTime":221.37,"body":"know, decade or so, if not"},{"speaker":"Katie Lance","startTime":217.68,"endTime":221.37,"body":"longer. And you know, what was"},{"speaker":"Katie Lance","startTime":221.37,"endTime":225.99,"body":"true 10 years ago, has changed."},{"speaker":"Katie Lance","startTime":221.37,"endTime":225.99,"body":"But I also think there's some"},{"speaker":"Katie Lance","startTime":225.99,"endTime":228.15,"body":"things that haven't changed. You"},{"speaker":"Katie Lance","startTime":225.99,"endTime":228.15,"body":"know, real estate is still a"},{"speaker":"Katie Lance","startTime":228.15,"endTime":231.54,"body":"relationship business. And the"},{"speaker":"Katie Lance","startTime":228.15,"endTime":231.54,"body":"social media will never replace,"},{"speaker":"Katie Lance","startTime":231.72,"endTime":234.81,"body":"handshake, a hug, meeting"},{"speaker":"Katie Lance","startTime":231.72,"endTime":234.81,"body":"someone for coffee, meeting"},{"speaker":"Katie Lance","startTime":234.81,"endTime":238.35,"body":"someone face to face or writing"},{"speaker":"Katie Lance","startTime":234.81,"endTime":238.35,"body":"a handwritten note, I just think"},{"speaker":"Katie Lance","startTime":238.35,"endTime":242.61,"body":"when done right, it only makes"},{"speaker":"Katie Lance","startTime":238.35,"endTime":242.61,"body":"things better, it only enhances"},{"speaker":"Katie Lance","startTime":242.64,"endTime":245.34,"body":"the relationship, it only"},{"speaker":"Katie Lance","startTime":242.64,"endTime":245.34,"body":"enhances being able to keep in"},{"speaker":"Katie Lance","startTime":245.34,"endTime":248.13,"body":"touch with people. And I think"},{"speaker":"Katie Lance","startTime":245.34,"endTime":248.13,"body":"for a lot of agents, you know,"},{"speaker":"Katie Lance","startTime":248.13,"endTime":250.11,"body":"especially agents and brokers"},{"speaker":"Katie Lance","startTime":248.13,"endTime":250.11,"body":"who've been in real estate a"},{"speaker":"Katie Lance","startTime":250.11,"endTime":253.92,"body":"long time, one of the many"},{"speaker":"Katie Lance","startTime":250.11,"endTime":253.92,"body":"challenges is being able to keep"},{"speaker":"Katie Lance","startTime":253.92,"endTime":256.59,"body":"in touch effectively with"},{"speaker":"Katie Lance","startTime":253.92,"endTime":256.59,"body":"clients over the course of time."},{"speaker":"Katie Lance","startTime":256.62,"endTime":259.53,"body":"And as much as we have the best"},{"speaker":"Katie Lance","startTime":256.62,"endTime":259.53,"body":"of intentions, and we send out"},{"speaker":"Katie Lance","startTime":259.56,"endTime":263.16,"body":"emails, and we, you know, send"},{"speaker":"Katie Lance","startTime":259.56,"endTime":263.16,"body":"lovely holiday cards and all"},{"speaker":"Katie Lance","startTime":263.16,"endTime":266.73,"body":"kinds of good stuff, you know,"},{"speaker":"Katie Lance","startTime":263.16,"endTime":266.73,"body":"social media social. And so you"},{"speaker":"Katie Lance","startTime":266.73,"endTime":270.21,"body":"know, even if an agent just uses"},{"speaker":"Katie Lance","startTime":266.73,"endTime":270.21,"body":"it for a way to keep in touch"},{"speaker":"Katie Lance","startTime":270.21,"endTime":274.2,"body":"with your clients or prospects"},{"speaker":"Katie Lance","startTime":270.21,"endTime":274.2,"body":"and folks within their sphere, I"},{"speaker":"Katie Lance","startTime":274.2,"endTime":278.7,"body":"think that's reason enough to be"},{"speaker":"Katie Lance","startTime":274.2,"endTime":278.7,"body":"on the platforms and then you"},{"speaker":"Katie Lance","startTime":278.7,"endTime":281.52,"body":"know, taking it to that next"},{"speaker":"Katie Lance","startTime":278.7,"endTime":281.52,"body":"level of of content and putting"},{"speaker":"Katie Lance","startTime":281.52,"endTime":284.07,"body":"out helpful content. That's a"},{"speaker":"Katie Lance","startTime":281.52,"endTime":284.07,"body":"whole nother conversation, which"},{"speaker":"Katie Lance","startTime":284.07,"endTime":286.5,"body":"I'm sure we'll probably touch"},{"speaker":"Katie Lance","startTime":284.07,"endTime":286.5,"body":"on. But putting out that helpful"},{"speaker":"Katie Lance","startTime":286.5,"endTime":289.8,"body":"content also helps to build"},{"speaker":"Katie Lance","startTime":286.5,"endTime":289.8,"body":"those relationships and to build"},{"speaker":"Katie Lance","startTime":289.8,"endTime":291.84,"body":"trust, which is the name of the"},{"speaker":"Katie Lance","startTime":289.8,"endTime":291.84,"body":"game."},{"speaker":"Genie Willett","startTime":292.92,"endTime":295.68,"body":"I love that. So"},{"speaker":"Genie Willett","startTime":292.92,"endTime":295.68,"body":"how pivotal Do you think a"},{"speaker":"Genie Willett","startTime":295.68,"endTime":299.4,"body":"defined social media strategy is"},{"speaker":"Genie Willett","startTime":295.68,"endTime":299.4,"body":"for a real estate agents"},{"speaker":"Genie Willett","startTime":299.4,"endTime":302.58,"body":"overall, so excess? And do you"},{"speaker":"Genie Willett","startTime":299.4,"endTime":302.58,"body":"have any, like winning"},{"speaker":"Genie Willett","startTime":302.58,"endTime":304.98,"body":"strategies that you would share"},{"speaker":"Genie Willett","startTime":302.58,"endTime":304.98,"body":"with our listeners?"},{"speaker":"Katie Lance","startTime":305.79,"endTime":307.23,"body":"That's one of my"},{"speaker":"Katie Lance","startTime":305.79,"endTime":307.23,"body":"favorite questions."},{"speaker":"Katie Lance","startTime":308.31,"endTime":311.1,"body":"Yes, I definitely think it's"},{"speaker":"Katie Lance","startTime":308.31,"endTime":311.1,"body":"important that an agent or"},{"speaker":"Katie Lance","startTime":311.1,"endTime":314.91,"body":"broker have a sustainable"},{"speaker":"Katie Lance","startTime":311.1,"endTime":314.91,"body":"strategy. And you know, I always"},{"speaker":"Katie Lance","startTime":314.91,"endTime":317.46,"body":"say it's like any other part of"},{"speaker":"Katie Lance","startTime":314.91,"endTime":317.46,"body":"their business or any part of"},{"speaker":"Katie Lance","startTime":317.46,"endTime":320.79,"body":"your life, if something is"},{"speaker":"Katie Lance","startTime":317.46,"endTime":320.79,"body":"important to you, it's going to"},{"speaker":"Katie Lance","startTime":320.79,"endTime":323.34,"body":"probably be on your calendar,"},{"speaker":"Katie Lance","startTime":320.79,"endTime":323.34,"body":"you're going to have a system,"},{"speaker":"Katie Lance","startTime":323.34,"endTime":326.31,"body":"you're going to make it a"},{"speaker":"Katie Lance","startTime":323.34,"endTime":326.31,"body":"priority. And I think we're, it"},{"speaker":"Katie Lance","startTime":326.31,"endTime":329.28,"body":"can be a challenge as a lot of"},{"speaker":"Katie Lance","startTime":326.31,"endTime":329.28,"body":"times social media becomes this"},{"speaker":"Katie Lance","startTime":329.28,"endTime":332.25,"body":"bolt on to someone's business"},{"speaker":"Katie Lance","startTime":329.28,"endTime":332.25,"body":"where they bolted on when they"},{"speaker":"Katie Lance","startTime":332.25,"endTime":335.19,"body":"have time. And as we all know,"},{"speaker":"Katie Lance","startTime":332.25,"endTime":335.19,"body":"real estate is a little bit like"},{"speaker":"Katie Lance","startTime":335.19,"endTime":337.74,"body":"a roller coaster, we have lots"},{"speaker":"Katie Lance","startTime":335.19,"endTime":337.74,"body":"of lots of ups and downs, and"},{"speaker":"Katie Lance","startTime":337.74,"endTime":340.11,"body":"when an agent's busy, and"},{"speaker":"Katie Lance","startTime":337.74,"endTime":340.11,"body":"they're rocking and rolling,"},{"speaker":"Katie Lance","startTime":340.11,"endTime":342.42,"body":"they're not maybe thinking so"},{"speaker":"Katie Lance","startTime":340.11,"endTime":342.42,"body":"much about what should I post to"},{"speaker":"Katie Lance","startTime":342.42,"endTime":346.59,"body":"Facebook today, you know, but"},{"speaker":"Katie Lance","startTime":342.42,"endTime":346.59,"body":"that's where having a strategy"},{"speaker":"Katie Lance","startTime":346.59,"endTime":349.23,"body":"comes into place. And I really"},{"speaker":"Katie Lance","startTime":346.59,"endTime":349.23,"body":"like to break it down pretty"},{"speaker":"Katie Lance","startTime":349.23,"endTime":353.25,"body":"simply, I think an agent should"},{"speaker":"Katie Lance","startTime":349.23,"endTime":353.25,"body":"get it on their calendar. I'm a"},{"speaker":"Katie Lance","startTime":353.25,"endTime":356.31,"body":"big believer of time blocking, I"},{"speaker":"Katie Lance","startTime":353.25,"endTime":356.31,"body":"really recommend locking a"},{"speaker":"Katie Lance","startTime":356.31,"endTime":360.33,"body":"little bit of time, daily,"},{"speaker":"Katie Lance","startTime":356.31,"endTime":360.33,"body":"weekly, and monthly. On a daily"},{"speaker":"Katie Lance","startTime":360.33,"endTime":362.91,"body":"basis. I think, you know, even"},{"speaker":"Katie Lance","startTime":360.33,"endTime":362.91,"body":"if you only have 10 or 15"},{"speaker":"Katie Lance","startTime":362.91,"endTime":365.64,"body":"minutes a day, you take a few"},{"speaker":"Katie Lance","startTime":362.91,"endTime":365.64,"body":"minutes a day to to respond your"},{"speaker":"Katie Lance","startTime":365.64,"endTime":369.81,"body":"notifications, respond to your"},{"speaker":"Katie Lance","startTime":365.64,"endTime":369.81,"body":"DMS to engage with a few people"},{"speaker":"Katie Lance","startTime":369.81,"endTime":373.47,"body":"on a meaningful basis. You know,"},{"speaker":"Katie Lance","startTime":369.81,"endTime":373.47,"body":"don't just be a drive by liker"},{"speaker":"Katie Lance","startTime":373.47,"endTime":376.44,"body":"but take a few minutes to engage"},{"speaker":"Katie Lance","startTime":373.47,"endTime":376.44,"body":"and interact with people on a"},{"speaker":"Katie Lance","startTime":376.44,"endTime":379.23,"body":"weekly basis, set aside some"},{"speaker":"Katie Lance","startTime":376.44,"endTime":379.23,"body":"time, maybe 30 minutes or an"},{"speaker":"Katie Lance","startTime":379.23,"endTime":381.84,"body":"hour once a week where you can"},{"speaker":"Katie Lance","startTime":379.23,"endTime":381.84,"body":"schedule some of your content,"},{"speaker":"Katie Lance","startTime":381.84,"endTime":384.51,"body":"not everything, don't set it,"},{"speaker":"Katie Lance","startTime":381.84,"endTime":384.51,"body":"forget it. But take a little bit"},{"speaker":"Katie Lance","startTime":384.51,"endTime":387.6,"body":"of time and use a tool like"},{"speaker":"Katie Lance","startTime":384.51,"endTime":387.6,"body":"Mehta business suite or some"},{"speaker":"Katie Lance","startTime":387.6,"endTime":389.94,"body":"other great tools available to"},{"speaker":"Katie Lance","startTime":387.6,"endTime":389.94,"body":"schedule some of your content."},{"speaker":"Katie Lance","startTime":390.06,"endTime":393.99,"body":"And then once a month, set aside"},{"speaker":"Katie Lance","startTime":390.06,"endTime":393.99,"body":"some time once a month to create"},{"speaker":"Katie Lance","startTime":393.99,"endTime":397.56,"body":"some of your content. And this"},{"speaker":"Katie Lance","startTime":393.99,"endTime":397.56,"body":"is where I think it's it's super"},{"speaker":"Katie Lance","startTime":397.56,"endTime":400.14,"body":"important if you can set up a"},{"speaker":"Katie Lance","startTime":397.56,"endTime":400.14,"body":"little bit of time to get on"},{"speaker":"Katie Lance","startTime":400.14,"endTime":402.54,"body":"camera, which I know can feel a"},{"speaker":"Katie Lance","startTime":400.14,"endTime":402.54,"body":"little challenging for some"},{"speaker":"Katie Lance","startTime":402.54,"endTime":404.91,"body":"people. But if you always say"},{"speaker":"Katie Lance","startTime":402.54,"endTime":404.91,"body":"I'm gonna do my hair and makeup"},{"speaker":"Katie Lance","startTime":404.91,"endTime":407.16,"body":"and record one video, I might as"},{"speaker":"Katie Lance","startTime":404.91,"endTime":407.16,"body":"well record like four or five."},{"speaker":"Katie Lance","startTime":407.67,"endTime":410.97,"body":"So set aside an hour or two or"},{"speaker":"Katie Lance","startTime":407.67,"endTime":410.97,"body":"even a batch of bunch. You don't"},{"speaker":"Katie Lance","startTime":410.97,"endTime":414.54,"body":"have to post it all at once. But"},{"speaker":"Katie Lance","startTime":410.97,"endTime":414.54,"body":"create a bunch of of content and"},{"speaker":"Katie Lance","startTime":414.81,"endTime":417.27,"body":"you know, and that's the type of"},{"speaker":"Katie Lance","startTime":414.81,"endTime":417.27,"body":"content you can post over time"},{"speaker":"Katie Lance","startTime":417.27,"endTime":420.54,"body":"and repurpose. And over time,"},{"speaker":"Katie Lance","startTime":417.27,"endTime":420.54,"body":"that's the type of content"},{"speaker":"Katie Lance","startTime":420.54,"endTime":424.65,"body":"that's going to attract people"},{"speaker":"Katie Lance","startTime":420.54,"endTime":424.65,"body":"to you, you know, versus I would"},{"speaker":"Katie Lance","startTime":424.65,"endTime":427.83,"body":"say attract versus chasing"},{"speaker":"Katie Lance","startTime":424.65,"endTime":427.83,"body":"leads. So yeah, to get back to"},{"speaker":"Katie Lance","startTime":427.83,"endTime":430.14,"body":"your question, having a strategy"},{"speaker":"Katie Lance","startTime":427.83,"endTime":430.14,"body":"I think is super important"},{"speaker":"Katie Lance","startTime":430.14,"endTime":432.0,"body":"doesn't have to be complicated,"},{"speaker":"Katie Lance","startTime":430.14,"endTime":432.0,"body":"it's got to be something you can"},{"speaker":"Katie Lance","startTime":432.0,"endTime":435.42,"body":"easily do, just like brushing"},{"speaker":"Katie Lance","startTime":432.0,"endTime":435.42,"body":"your teeth every day. But you"},{"speaker":"Katie Lance","startTime":435.42,"endTime":438.12,"body":"know, having a having a system I"},{"speaker":"Katie Lance","startTime":435.42,"endTime":438.12,"body":"think is super important."},{"speaker":"Reggie Nicolay","startTime":439.05,"endTime":441.72,"body":"You know that it"},{"speaker":"Reggie Nicolay","startTime":439.05,"endTime":441.72,"body":"loved your answer about time"},{"speaker":"Reggie Nicolay","startTime":441.72,"endTime":444.24,"body":"blocking to get that done too,"},{"speaker":"Reggie Nicolay","startTime":441.72,"endTime":444.24,"body":"because you're right, you get to"},{"speaker":"Reggie Nicolay","startTime":444.24,"endTime":447.96,"body":"expect it. And it becomes this"},{"speaker":"Reggie Nicolay","startTime":444.24,"endTime":447.96,"body":"time that you get used to doing"},{"speaker":"Reggie Nicolay","startTime":447.96,"endTime":450.06,"body":"it, and you're training"},{"speaker":"Reggie Nicolay","startTime":447.96,"endTime":450.06,"body":"yourself. And it's like muscle"},{"speaker":"Reggie Nicolay","startTime":450.06,"endTime":454.59,"body":"memory. And so I use that for"},{"speaker":"Reggie Nicolay","startTime":450.06,"endTime":454.59,"body":"different tasks, and it's"},{"speaker":"Reggie Nicolay","startTime":454.59,"endTime":455.31,"body":"helped. So."},{"speaker":"Genie Willett","startTime":455.73,"endTime":458.1,"body":"I know, I was"},{"speaker":"Genie Willett","startTime":455.73,"endTime":458.1,"body":"gonna say, we talked to Chelsea,"},{"speaker":"Genie Willett","startTime":458.25,"endTime":461.07,"body":"alright, in our last podcast,"},{"speaker":"Genie Willett","startTime":458.25,"endTime":461.07,"body":"and she talked about how you"},{"speaker":"Genie Willett","startTime":461.1,"endTime":464.91,"body":"batch do your reels, and I just"},{"speaker":"Genie Willett","startTime":461.1,"endTime":464.91,"body":"started doing meals, and I'm"},{"speaker":"Genie Willett","startTime":464.94,"endTime":467.58,"body":"totally on board with batch"},{"speaker":"Genie Willett","startTime":464.94,"endTime":467.58,"body":"doing, um, I agree. I'm like my"},{"speaker":"Genie Willett","startTime":467.58,"endTime":470.52,"body":"hair and makeup stuff, I just"},{"speaker":"Genie Willett","startTime":467.58,"endTime":470.52,"body":"switch my shirt and I can get a"},{"speaker":"Genie Willett","startTime":470.52,"endTime":473.28,"body":"whole bunch done at once like,"},{"speaker":"Genie Willett","startTime":470.52,"endTime":473.28,"body":"you know, and it's nice, you"},{"speaker":"Genie Willett","startTime":473.28,"endTime":476.16,"body":"feel like you can get you know,"},{"speaker":"Genie Willett","startTime":473.28,"endTime":476.16,"body":"you can kind of get a rhythm to"},{"speaker":"Genie Willett","startTime":476.16,"endTime":479.43,"body":"it. And then it doesn't feel so"},{"speaker":"Genie Willett","startTime":476.16,"endTime":479.43,"body":"overwhelming to try to piece it"},{"speaker":"Genie Willett","startTime":479.43,"endTime":482.04,"body":"apart too. But I think that's"},{"speaker":"Genie Willett","startTime":479.43,"endTime":482.04,"body":"where you're right, everyone has"},{"speaker":"Genie Willett","startTime":482.04,"endTime":484.35,"body":"to kind of come up with a"},{"speaker":"Genie Willett","startTime":482.04,"endTime":484.35,"body":"strategy that works for them"},{"speaker":"Genie Willett","startTime":484.35,"endTime":487.11,"body":"what makes most sense in their"},{"speaker":"Genie Willett","startTime":484.35,"endTime":487.11,"body":"day in their business, and then"},{"speaker":"Genie Willett","startTime":487.26,"endTime":489.81,"body":"just kind of set aside that"},{"speaker":"Genie Willett","startTime":487.26,"endTime":489.81,"body":"time."},{"speaker":"Katie Lance","startTime":490.44,"endTime":492.15,"body":"Yeah, super"},{"speaker":"Katie Lance","startTime":490.44,"endTime":492.15,"body":"important. You have to"},{"speaker":"Katie Lance","startTime":492.15,"endTime":495.63,"body":"prioritize it. And especially,"},{"speaker":"Katie Lance","startTime":492.15,"endTime":495.63,"body":"and there's, with content, too,"},{"speaker":"Katie Lance","startTime":495.63,"endTime":498.63,"body":"not to go off on too much of a"},{"speaker":"Katie Lance","startTime":495.63,"endTime":498.63,"body":"rabbit hole. But I think if you"},{"speaker":"Katie Lance","startTime":498.63,"endTime":501.78,"body":"might even break it down to a"},{"speaker":"Katie Lance","startTime":498.63,"endTime":501.78,"body":"time that you're just creating"},{"speaker":"Katie Lance","startTime":501.78,"endTime":504.09,"body":"content. And then if you do any"},{"speaker":"Katie Lance","startTime":501.78,"endTime":504.09,"body":"editing, which you don't have to"},{"speaker":"Katie Lance","startTime":504.09,"endTime":506.46,"body":"do if you want to do video"},{"speaker":"Katie Lance","startTime":504.09,"endTime":506.46,"body":"editing, then maybe you do you"},{"speaker":"Katie Lance","startTime":506.46,"endTime":509.19,"body":"know, an hour of creating and an"},{"speaker":"Katie Lance","startTime":506.46,"endTime":509.19,"body":"hour of video editing, you know,"},{"speaker":"Katie Lance","startTime":509.19,"endTime":511.23,"body":"or a little bit of time where"},{"speaker":"Katie Lance","startTime":509.19,"endTime":511.23,"body":"you're gonna sit down and write"},{"speaker":"Katie Lance","startTime":511.23,"endTime":513.33,"body":"your captions because sometimes"},{"speaker":"Katie Lance","startTime":511.23,"endTime":513.33,"body":"it's different parts of your"},{"speaker":"Katie Lance","startTime":513.33,"endTime":516.69,"body":"brain right?  of creating a"},{"speaker":"Katie Lance","startTime":513.33,"endTime":516.69,"body":"bunch of stuff you don't want to"},{"speaker":"Katie Lance","startTime":516.69,"endTime":519.9,"body":"stop and go wait want to edit"},{"speaker":"Katie Lance","startTime":516.69,"endTime":519.9,"body":"this or find a song, you know,"},{"speaker":"Katie Lance","startTime":519.9,"endTime":522.63,"body":"you just want to crank out a"},{"speaker":"Katie Lance","startTime":519.9,"endTime":522.63,"body":"bunch of content. So yeah, just"},{"speaker":"Katie Lance","startTime":522.63,"endTime":525.09,"body":"getting on your calendar and"},{"speaker":"Katie Lance","startTime":522.63,"endTime":525.09,"body":"treating it as an appointment."},{"speaker":"Katie Lance","startTime":525.33,"endTime":526.89,"body":"Just like anything else. That's"},{"speaker":"Katie Lance","startTime":525.33,"endTime":526.89,"body":"important."},{"speaker":"Reggie Nicolay","startTime":527.28,"endTime":529.41,"body":"For me that"},{"speaker":"Reggie Nicolay","startTime":527.28,"endTime":529.41,"body":"there's like getting in and"},{"speaker":"Reggie Nicolay","startTime":529.41,"endTime":531.66,"body":"being creative, but don't want"},{"speaker":"Reggie Nicolay","startTime":529.41,"endTime":531.66,"body":"to have to do like headlines,"},{"speaker":"Reggie Nicolay","startTime":531.66,"endTime":534.96,"body":"that's a whole nother space or"},{"speaker":"Reggie Nicolay","startTime":531.66,"endTime":534.96,"body":"like something like a subject"},{"speaker":"Reggie Nicolay","startTime":534.96,"endTime":535.29,"body":"line."},{"speaker":"Genie Willett","startTime":535.65,"endTime":538.05,"body":"Writing a script"},{"speaker":"Genie Willett","startTime":535.65,"endTime":538.05,"body":"and like acting in one or two"},{"speaker":"Genie Willett","startTime":538.05,"endTime":538.8,"body":"very different."},{"speaker":"Genie Willett","startTime":538.83,"endTime":539.28,"body":"Oh."},{"speaker":"Reggie Nicolay","startTime":541.29,"endTime":543.15,"body":"Okay, Katie, I"},{"speaker":"Reggie Nicolay","startTime":541.29,"endTime":543.15,"body":"want to switch the gears just a"},{"speaker":"Reggie Nicolay","startTime":543.15,"endTime":546.45,"body":"little bit on you. Something"},{"speaker":"Reggie Nicolay","startTime":543.15,"endTime":546.45,"body":"that I've been seeing you talk"},{"speaker":"Reggie Nicolay","startTime":546.45,"endTime":551.55,"body":"more about is generative AI, and"},{"speaker":"Reggie Nicolay","startTime":546.45,"endTime":551.55,"body":"specifically Chad GBT, you"},{"speaker":"Reggie Nicolay","startTime":551.55,"endTime":555.57,"body":"really become I think a strong"},{"speaker":"Reggie Nicolay","startTime":551.55,"endTime":555.57,"body":"advocate for the tool and what"},{"speaker":"Reggie Nicolay","startTime":555.57,"endTime":559.41,"body":"it can offer agents. Can you"},{"speaker":"Reggie Nicolay","startTime":555.57,"endTime":559.41,"body":"elaborate a little bit on your"},{"speaker":"Reggie Nicolay","startTime":559.41,"endTime":564.15,"body":"view of how realtors can refine"},{"speaker":"Reggie Nicolay","startTime":559.41,"endTime":564.15,"body":"or automate their own messaging"},{"speaker":"Reggie Nicolay","startTime":564.18,"endTime":565.35,"body":"to reach a wider audience?"},{"speaker":"Katie Lance","startTime":565.89,"endTime":568.71,"body":"Yeah, absolutely."},{"speaker":"Katie Lance","startTime":565.89,"endTime":568.71,"body":"Well, I have to admit when Chad"},{"speaker":"Katie Lance","startTime":568.71,"endTime":571.14,"body":"should be at first, it was"},{"speaker":"Katie Lance","startTime":568.71,"endTime":571.14,"body":"announced I think it was back in"},{"speaker":"Katie Lance","startTime":571.14,"endTime":576.0,"body":"like November of 2022. My first"},{"speaker":"Katie Lance","startTime":571.14,"endTime":576.0,"body":"reaction was oh, no, one more"},{"speaker":"Katie Lance","startTime":576.0,"endTime":579.03,"body":"thing right and I think that is"},{"speaker":"Katie Lance","startTime":576.0,"endTime":579.03,"body":"a lot of people's reaction and"},{"speaker":"Katie Lance","startTime":579.03,"endTime":581.16,"body":"I'm in the world of just like"},{"speaker":"Katie Lance","startTime":579.03,"endTime":581.16,"body":"you guys are we're in the world"},{"speaker":"Katie Lance","startTime":581.16,"endTime":584.52,"body":"of marketing and you know, real"},{"speaker":"Katie Lance","startTime":581.16,"endTime":584.52,"body":"estate and you know, we"},{"speaker":"Katie Lance","startTime":585.15,"endTime":587.79,"body":"technology and there's always"},{"speaker":"Katie Lance","startTime":585.15,"endTime":587.79,"body":"something always something new"},{"speaker":"Katie Lance","startTime":587.82,"endTime":591.42,"body":"but this at the risk of sounding"},{"speaker":"Katie Lance","startTime":587.82,"endTime":591.42,"body":"corny I was at once I tried it"},{"speaker":"Katie Lance","startTime":591.42,"endTime":595.05,"body":"the first time I was like, holy"},{"speaker":"Katie Lance","startTime":591.42,"endTime":595.05,"body":"cow. This could be really cool."},{"speaker":"Katie Lance","startTime":596.34,"endTime":598.89,"body":"And so yeah, it's been really"},{"speaker":"Katie Lance","startTime":596.34,"endTime":598.89,"body":"fun. We've been doing a lot of"},{"speaker":"Katie Lance","startTime":598.89,"endTime":601.56,"body":"training and coaching. Well, you"},{"speaker":"Katie Lance","startTime":598.89,"endTime":601.56,"body":"know, one of the things that I'm"},{"speaker":"Katie Lance","startTime":601.56,"endTime":603.75,"body":"a big believer in, it's I don't"},{"speaker":"Katie Lance","startTime":601.56,"endTime":603.75,"body":"think an agent needs to know"},{"speaker":"Katie Lance","startTime":604.5,"endTime":607.62,"body":"everything about everything."},{"speaker":"Katie Lance","startTime":604.5,"endTime":607.62,"body":"Like, if I'm teaching Facebook,"},{"speaker":"Katie Lance","startTime":607.62,"endTime":609.15,"body":"you don't need to know every"},{"speaker":"Katie Lance","startTime":607.62,"endTime":609.15,"body":"single button that's on"},{"speaker":"Katie Lance","startTime":609.15,"endTime":611.94,"body":"Facebook. If you're winning"},{"speaker":"Katie Lance","startTime":609.15,"endTime":611.94,"body":"ChatGPT, it's the same thing. I"},{"speaker":"Katie Lance","startTime":611.94,"endTime":613.86,"body":"think you need to know like, the"},{"speaker":"Katie Lance","startTime":611.94,"endTime":613.86,"body":"most important things that are"},{"speaker":"Katie Lance","startTime":613.86,"endTime":616.53,"body":"actually going to help you do"},{"speaker":"Katie Lance","startTime":613.86,"endTime":616.53,"body":"your business better. So I've"},{"speaker":"Katie Lance","startTime":616.53,"endTime":620.76,"body":"been really focusing on teaching"},{"speaker":"Katie Lance","startTime":616.53,"endTime":620.76,"body":"how to use ChatGPT to not"},{"speaker":"Katie Lance","startTime":620.76,"endTime":623.97,"body":"necessarily replace, you know,"},{"speaker":"Katie Lance","startTime":620.76,"endTime":623.97,"body":"like a marketing person or can"},{"speaker":"Katie Lance","startTime":623.97,"endTime":627.06,"body":"replace an assistant or even"},{"speaker":"Katie Lance","startTime":623.97,"endTime":627.06,"body":"replace you. But how can you"},{"speaker":"Katie Lance","startTime":627.06,"endTime":630.33,"body":"just help do your job a little"},{"speaker":"Katie Lance","startTime":627.06,"endTime":630.33,"body":"bit better, a little bit faster,"},{"speaker":"Katie Lance","startTime":630.36,"endTime":634.62,"body":"a little bit more efficient. And"},{"speaker":"Katie Lance","startTime":630.36,"endTime":634.62,"body":"I find for a lot of agents, they"},{"speaker":"Katie Lance","startTime":634.62,"endTime":638.01,"body":"oftentimes struggle with the"},{"speaker":"Katie Lance","startTime":634.62,"endTime":638.01,"body":"copywriting part of their job,"},{"speaker":"Katie Lance","startTime":638.01,"endTime":640.71,"body":"right writing listings, taking"},{"speaker":"Katie Lance","startTime":638.01,"endTime":640.71,"body":"the listing attorney into a"},{"speaker":"Katie Lance","startTime":640.71,"endTime":643.32,"body":"flyer or turning a flyer or"},{"speaker":"Katie Lance","startTime":640.71,"endTime":643.32,"body":"getting into an email, taking"},{"speaker":"Katie Lance","startTime":643.32,"endTime":645.99,"body":"email, making that something"},{"speaker":"Katie Lance","startTime":643.32,"endTime":645.99,"body":"that works for Instagram and"},{"speaker":"Katie Lance","startTime":645.99,"endTime":649.08,"body":"Facebook. And so that's where I"},{"speaker":"Katie Lance","startTime":645.99,"endTime":649.08,"body":"think it can be really helpful,"},{"speaker":"Katie Lance","startTime":649.08,"endTime":653.07,"body":"you can go into ChatGPT, as you"},{"speaker":"Katie Lance","startTime":649.08,"endTime":653.07,"body":"know, and, you know, ask it for"},{"speaker":"Katie Lance","startTime":653.07,"endTime":655.65,"body":"something, hey, can you write me"},{"speaker":"Katie Lance","startTime":653.07,"endTime":655.65,"body":"a property description for 123"},{"speaker":"Katie Lance","startTime":655.65,"endTime":660.57,"body":"Main Street, but the key is, is"},{"speaker":"Katie Lance","startTime":655.65,"endTime":660.57,"body":"in how you ask, right and giving"},{"speaker":"Katie Lance","startTime":660.57,"endTime":663.45,"body":"it it's only as good as the"},{"speaker":"Katie Lance","startTime":660.57,"endTime":663.45,"body":"information that you give it. So"},{"speaker":"Katie Lance","startTime":663.45,"endTime":666.81,"body":"making sure you're detailed with"},{"speaker":"Katie Lance","startTime":663.45,"endTime":666.81,"body":"what you're asking. And that and"},{"speaker":"Katie Lance","startTime":666.81,"endTime":669.06,"body":"the more you use it to, you'll"},{"speaker":"Katie Lance","startTime":666.81,"endTime":669.06,"body":"understand to how important it"},{"speaker":"Katie Lance","startTime":669.06,"endTime":672.21,"body":"is to kind of add your tone and"},{"speaker":"Katie Lance","startTime":669.06,"endTime":672.21,"body":"your personality? Do you want it"},{"speaker":"Katie Lance","startTime":672.21,"endTime":675.27,"body":"to be more conversational? Or"},{"speaker":"Katie Lance","startTime":672.21,"endTime":675.27,"body":"are you someone who's really"},{"speaker":"Katie Lance","startTime":675.27,"endTime":678.66,"body":"funny and quirky, right? And a"},{"speaker":"Katie Lance","startTime":675.27,"endTime":678.66,"body":"lot of this kind of comes into"},{"speaker":"Katie Lance","startTime":679.11,"endTime":682.35,"body":"who you are, like, what's your"},{"speaker":"Katie Lance","startTime":679.11,"endTime":682.35,"body":"personality like, and working"},{"speaker":"Katie Lance","startTime":682.35,"endTime":686.28,"body":"through that with, with what"},{"speaker":"Katie Lance","startTime":682.35,"endTime":686.28,"body":"you're asking ChatGPT. So it's,"},{"speaker":"Katie Lance","startTime":686.52,"endTime":687.99,"body":"it's been really interesting, I"},{"speaker":"Katie Lance","startTime":686.52,"endTime":687.99,"body":"think, from a listing"},{"speaker":"Katie Lance","startTime":687.99,"endTime":691.05,"body":"perspective, but also just from"},{"speaker":"Katie Lance","startTime":687.99,"endTime":691.05,"body":"a content perspective, if an"},{"speaker":"Katie Lance","startTime":691.05,"endTime":694.29,"body":"agent or broker is stuck with"},{"speaker":"Katie Lance","startTime":691.05,"endTime":694.29,"body":"content ideas, or, you know,"},{"speaker":"Katie Lance","startTime":694.5,"endTime":697.59,"body":"video topics, maybe they're"},{"speaker":"Katie Lance","startTime":694.5,"endTime":697.59,"body":"newer to real estate, and maybe"},{"speaker":"Katie Lance","startTime":697.59,"endTime":700.65,"body":"they've been doing this a long"},{"speaker":"Katie Lance","startTime":697.59,"endTime":700.65,"body":"time, it's a great place to"},{"speaker":"Katie Lance","startTime":700.65,"endTime":703.23,"body":"start. You know, it doesn't,"},{"speaker":"Katie Lance","startTime":700.65,"endTime":703.23,"body":"like I said, doesn't replace"},{"speaker":"Katie Lance","startTime":703.23,"endTime":705.54,"body":"anybody, but I think it really"},{"speaker":"Katie Lance","startTime":703.23,"endTime":705.54,"body":"is a great place to start. And"},{"speaker":"Katie Lance","startTime":705.54,"endTime":708.42,"body":"then you can add in your two"},{"speaker":"Katie Lance","startTime":705.54,"endTime":708.42,"body":"cents, your expertise, your"},{"speaker":"Katie Lance","startTime":708.42,"endTime":711.99,"body":"tone, your personality. And of"},{"speaker":"Katie Lance","startTime":708.42,"endTime":711.99,"body":"course, just like anything, I"},{"speaker":"Katie Lance","startTime":711.99,"endTime":714.03,"body":"would say, we want to take"},{"speaker":"Katie Lance","startTime":711.99,"endTime":714.03,"body":"precautions, we want to make"},{"speaker":"Katie Lance","startTime":714.03,"endTime":716.4,"body":"sure that we are, you know,"},{"speaker":"Katie Lance","startTime":714.03,"endTime":716.4,"body":"adhering the fair housing that"},{"speaker":"Katie Lance","startTime":716.4,"endTime":719.67,"body":"we're not, you know, violating"},{"speaker":"Katie Lance","startTime":716.4,"endTime":719.67,"body":"anything with code of ethics."},{"speaker":"Katie Lance","startTime":719.67,"endTime":721.95,"body":"And so, you know, just like"},{"speaker":"Katie Lance","startTime":719.67,"endTime":721.95,"body":"anything, there's a lot of"},{"speaker":"Katie Lance","startTime":721.95,"endTime":724.41,"body":"there's Responsibility"},{"speaker":"Katie Lance","startTime":721.95,"endTime":724.41,"body":"Responsibility when you use any"},{"speaker":"Katie Lance","startTime":724.41,"endTime":728.1,"body":"technology, but same thing with"},{"speaker":"Katie Lance","startTime":724.41,"endTime":728.1,"body":"that, which ChatGPT. So there's"},{"speaker":"Katie Lance","startTime":728.1,"endTime":729.63,"body":"a lot we could talk about that"},{"speaker":"Katie Lance","startTime":728.1,"endTime":729.63,"body":"that feel like that just"},{"speaker":"Katie Lance","startTime":729.63,"endTime":730.62,"body":"scratches the surface, though."},{"speaker":"Genie Willett","startTime":730.92,"endTime":733.5,"body":"I feel like in"},{"speaker":"Genie Willett","startTime":730.92,"endTime":733.5,"body":"two sentences, though, you very"},{"speaker":"Genie Willett","startTime":733.5,"endTime":736.95,"body":"concisely, just went over"},{"speaker":"Genie Willett","startTime":733.5,"endTime":736.95,"body":"everything that Reggie and I"},{"speaker":"Genie Willett","startTime":736.98,"endTime":741.21,"body":"just talked about, of, you know,"},{"speaker":"Genie Willett","startTime":736.98,"endTime":741.21,"body":"fears of AI fears of being"},{"speaker":"Genie Willett","startTime":741.21,"endTime":745.14,"body":"replaced, and then, you know,"},{"speaker":"Genie Willett","startTime":741.21,"endTime":745.14,"body":"the ethics behind it, and making"},{"speaker":"Genie Willett","startTime":745.14,"endTime":747.96,"body":"sure you're using it properly"},{"speaker":"Genie Willett","startTime":745.14,"endTime":747.96,"body":"and being careful of how you use"},{"speaker":"Genie Willett","startTime":747.96,"endTime":751.53,"body":"it. And I think that's kind of"},{"speaker":"Genie Willett","startTime":747.96,"endTime":751.53,"body":"the concern that a lot of people"},{"speaker":"Genie Willett","startTime":751.53,"endTime":755.34,"body":"have, you know, yeah, but I"},{"speaker":"Genie Willett","startTime":751.53,"endTime":755.34,"body":"mean, obviously, AI is"},{"speaker":"Genie Willett","startTime":755.37,"endTime":759.51,"body":"transforming all industries."},{"speaker":"Genie Willett","startTime":755.37,"endTime":759.51,"body":"It's the technology is here,"},{"speaker":"Genie Willett","startTime":759.54,"endTime":762.75,"body":"it's in its infancy, but I mean,"},{"speaker":"Genie Willett","startTime":759.54,"endTime":762.75,"body":"real estate is no exception."},{"speaker":"Genie Willett","startTime":762.75,"endTime":766.08,"body":"It's here for real estate now."},{"speaker":"Genie Willett","startTime":762.75,"endTime":766.08,"body":"So can you talk about and you"},{"speaker":"Genie Willett","startTime":766.08,"endTime":769.65,"body":"kind of touched on this briefly,"},{"speaker":"Genie Willett","startTime":766.08,"endTime":769.65,"body":"but like some ways that AI can"},{"speaker":"Genie Willett","startTime":769.65,"endTime":773.46,"body":"help streamline a realtors"},{"speaker":"Genie Willett","startTime":769.65,"endTime":773.46,"body":"workflow and maybe even enhance"},{"speaker":"Genie Willett","startTime":773.46,"endTime":774.9,"body":"their client interactions?"},{"speaker":"Katie Lance","startTime":775.68,"endTime":778.86,"body":"Yeah, absolutely. I"},{"speaker":"Katie Lance","startTime":775.68,"endTime":778.86,"body":"think it can, it can help"},{"speaker":"Katie Lance","startTime":779.19,"endTime":781.5,"body":"streamline in a lot of different"},{"speaker":"Katie Lance","startTime":779.19,"endTime":781.5,"body":"ways. We're seeing this a lot,"},{"speaker":"Katie Lance","startTime":781.53,"endTime":784.65,"body":"actually email. So there's a"},{"speaker":"Katie Lance","startTime":781.53,"endTime":784.65,"body":"couple different ways that you"},{"speaker":"Katie Lance","startTime":784.65,"endTime":786.84,"body":"could use it for email, you"},{"speaker":"Katie Lance","startTime":784.65,"endTime":786.84,"body":"know, first of all, if you"},{"speaker":"Katie Lance","startTime":786.84,"endTime":789.93,"body":"haven't done any kind of email"},{"speaker":"Katie Lance","startTime":786.84,"endTime":789.93,"body":"marketing, maybe you're or maybe"},{"speaker":"Katie Lance","startTime":789.93,"endTime":792.12,"body":"you haven't, you felt like I'm"},{"speaker":"Katie Lance","startTime":789.93,"endTime":792.12,"body":"not really good at it, or it's"},{"speaker":"Katie Lance","startTime":792.12,"endTime":794.13,"body":"not going the way you want it to"},{"speaker":"Katie Lance","startTime":792.12,"endTime":794.13,"body":"go. Or maybe you sign up for"},{"speaker":"Katie Lance","startTime":794.13,"endTime":795.99,"body":"some services that are, you"},{"speaker":"Katie Lance","startTime":794.13,"endTime":795.99,"body":"know, you're at a point where,"},{"speaker":"Katie Lance","startTime":795.99,"endTime":798.42,"body":"like, I gotta fix my email"},{"speaker":"Katie Lance","startTime":795.99,"endTime":798.42,"body":"marketing, we all know how"},{"speaker":"Katie Lance","startTime":798.42,"endTime":800.94,"body":"important it is to have a"},{"speaker":"Katie Lance","startTime":798.42,"endTime":800.94,"body":"database. I think that's super"},{"speaker":"Katie Lance","startTime":800.94,"endTime":805.68,"body":"important. So you can go into"},{"speaker":"Katie Lance","startTime":800.94,"endTime":805.68,"body":"ChatGPT, you can you can start,"},{"speaker":"Katie Lance","startTime":805.71,"endTime":809.43,"body":"start at the beginning and say,"},{"speaker":"Katie Lance","startTime":805.71,"endTime":809.43,"body":"Hey, I am a real estate agent in"},{"speaker":"Katie Lance","startTime":810.12,"endTime":813.93,"body":"Dallas, Texas, and I have a"},{"speaker":"Katie Lance","startTime":810.12,"endTime":813.93,"body":"email database of 200 people"},{"speaker":"Katie Lance","startTime":813.93,"endTime":818.22,"body":"have past clients and prospects."},{"speaker":"Katie Lance","startTime":813.93,"endTime":818.22,"body":"You know, write me a list of"},{"speaker":"Katie Lance","startTime":818.94,"endTime":822.45,"body":"ideas for email marketing, or"},{"speaker":"Katie Lance","startTime":818.94,"endTime":822.45,"body":"you know, come up with a few"},{"speaker":"Katie Lance","startTime":822.45,"endTime":825.03,"body":"ideas for an email campaign,"},{"speaker":"Katie Lance","startTime":822.45,"endTime":825.03,"body":"they can be as basic as that."},{"speaker":"Katie Lance","startTime":825.54,"endTime":828.66,"body":"And we can start from there. You"},{"speaker":"Katie Lance","startTime":825.54,"endTime":828.66,"body":"can also take something you've"},{"speaker":"Katie Lance","startTime":828.66,"endTime":831.09,"body":"already read. And I love to do"},{"speaker":"Katie Lance","startTime":828.66,"endTime":831.09,"body":"this a lot. I'll say, Okay, I'm"},{"speaker":"Katie Lance","startTime":831.09,"endTime":834.24,"body":"going to give you an email, I'm"},{"speaker":"Katie Lance","startTime":831.09,"endTime":834.24,"body":"going to copy and paste in here,"},{"speaker":"Katie Lance","startTime":834.24,"endTime":837.03,"body":"an email that we're sending out"},{"speaker":"Katie Lance","startTime":834.24,"endTime":837.03,"body":"to our database. This is the"},{"speaker":"Katie Lance","startTime":837.03,"endTime":839.79,"body":"audience, I would like for you"},{"speaker":"Katie Lance","startTime":837.03,"endTime":839.79,"body":"to rewrite this make this more"},{"speaker":"Katie Lance","startTime":839.79,"endTime":844.05,"body":"compelling, make it more"},{"speaker":"Katie Lance","startTime":839.79,"endTime":844.05,"body":"concise, add some bullet points,"},{"speaker":"Katie Lance","startTime":844.08,"endTime":846.93,"body":"add a compelling call to action."},{"speaker":"Katie Lance","startTime":844.08,"endTime":846.93,"body":"And so then you can copy and"},{"speaker":"Katie Lance","startTime":846.93,"endTime":850.11,"body":"paste something and go and then"},{"speaker":"Katie Lance","startTime":846.93,"endTime":850.11,"body":"have it re rewritten. This is"},{"speaker":"Katie Lance","startTime":850.11,"endTime":852.87,"body":"great too. For listings, if you"},{"speaker":"Katie Lance","startTime":850.11,"endTime":852.87,"body":"are going to want to rewrite a"},{"speaker":"Katie Lance","startTime":852.87,"endTime":855.18,"body":"listing on the MLS, or now"},{"speaker":"Katie Lance","startTime":852.87,"endTime":855.18,"body":"you're a new agent taking on"},{"speaker":"Katie Lance","startTime":855.18,"endTime":856.98,"body":"listing and you want to kind of"},{"speaker":"Katie Lance","startTime":855.18,"endTime":856.98,"body":"reroute it. It's great for"},{"speaker":"Katie Lance","startTime":856.98,"endTime":861.09,"body":"rewrites. But it's also nice, I"},{"speaker":"Katie Lance","startTime":856.98,"endTime":861.09,"body":"feel like for one to one"},{"speaker":"Katie Lance","startTime":861.09,"endTime":864.96,"body":"communication, sometimes we get"},{"speaker":"Katie Lance","startTime":861.09,"endTime":864.96,"body":"in situations that are just"},{"speaker":"Katie Lance","startTime":865.26,"endTime":869.7,"body":"delicate, you know, and we want"},{"speaker":"Katie Lance","startTime":865.26,"endTime":869.7,"body":"to come across as knowledgeable,"},{"speaker":"Katie Lance","startTime":869.73,"endTime":873.45,"body":"confident. We don't want to"},{"speaker":"Katie Lance","startTime":869.73,"endTime":873.45,"body":"sound like a jerk if we want to."},{"speaker":"Katie Lance","startTime":873.66,"endTime":877.35,"body":"But we we it's really important"},{"speaker":"Katie Lance","startTime":873.66,"endTime":877.35,"body":"that we come across properly. So"},{"speaker":"Katie Lance","startTime":877.71,"endTime":879.87,"body":"this is another opportunity"},{"speaker":"Katie Lance","startTime":877.71,"endTime":879.87,"body":"where we could say look, I'm"},{"speaker":"Katie Lance","startTime":879.87,"endTime":883.08,"body":"going to give you a situation."},{"speaker":"Katie Lance","startTime":879.87,"endTime":883.08,"body":"This is a situation I'm dealing"},{"speaker":"Katie Lance","startTime":883.08,"endTime":887.73,"body":"with, in my email, give me a few"},{"speaker":"Katie Lance","startTime":883.08,"endTime":887.73,"body":"ideas for responses, right or"},{"speaker":"Katie Lance","startTime":887.73,"endTime":890.88,"body":"here's my response. Can you"},{"speaker":"Katie Lance","startTime":887.73,"endTime":890.88,"body":"review this and make it more"},{"speaker":"Katie Lance","startTime":890.88,"endTime":894.06,"body":"compelling, or make it a little"},{"speaker":"Katie Lance","startTime":890.88,"endTime":894.06,"body":"bit more assertive, or whatever"},{"speaker":"Katie Lance","startTime":894.06,"endTime":897.45,"body":"the the tone is? So I think"},{"speaker":"Katie Lance","startTime":894.06,"endTime":897.45,"body":"there's a few different areas"},{"speaker":"Katie Lance","startTime":897.45,"endTime":899.67,"body":"where it can really help with"},{"speaker":"Katie Lance","startTime":897.45,"endTime":899.67,"body":"communication. I think again,"},{"speaker":"Katie Lance","startTime":899.67,"endTime":899.97,"body":"you want to be"},{"speaker":"Katie Lance","startTime":899.97,"endTime":902.52,"body":"Careful with confidentiality,"},{"speaker":"Katie Lance","startTime":899.97,"endTime":902.52,"body":"you know, I would be careful"},{"speaker":"Katie Lance","startTime":902.55,"endTime":906.36,"body":"just blindly copying and pasting"},{"speaker":"Katie Lance","startTime":902.55,"endTime":906.36,"body":"emails, maybe remove names or"},{"speaker":"Katie Lance","startTime":906.72,"endTime":912.54,"body":"pertinent details to that."},{"speaker":"Katie Lance","startTime":906.72,"endTime":912.54,"body":"client confidentiality. But it"},{"speaker":"Katie Lance","startTime":912.54,"endTime":914.61,"body":"can certainly help in a lot of"},{"speaker":"Katie Lance","startTime":912.54,"endTime":914.61,"body":"ways. And in fact, I was gonna"},{"speaker":"Katie Lance","startTime":914.61,"endTime":917.4,"body":"mention there's actually a word"},{"speaker":"Katie Lance","startTime":914.61,"endTime":917.4,"body":"of down. So don't forget the"},{"speaker":"Katie Lance","startTime":917.4,"endTime":920.01,"body":"name of it, there's a really"},{"speaker":"Katie Lance","startTime":917.4,"endTime":920.01,"body":"good Chrome extension that I've"},{"speaker":"Katie Lance","startTime":920.01,"endTime":924.18,"body":"been using also called"},{"speaker":"Katie Lance","startTime":920.01,"endTime":924.18,"body":"ChatGPTwriter, ChatGPTwriter,"},{"speaker":"Katie Lance","startTime":924.18,"endTime":928.05,"body":"which is free if you use Chrome,"},{"speaker":"Katie Lance","startTime":924.18,"endTime":928.05,"body":"and that specifically can help"},{"speaker":"Katie Lance","startTime":928.05,"endTime":931.77,"body":"you with rewriting emails, like"},{"speaker":"Katie Lance","startTime":928.05,"endTime":931.77,"body":"one to one. So that's a fun one"},{"speaker":"Katie Lance","startTime":931.77,"endTime":932.37,"body":"to check out."},{"speaker":"Reggie Nicolay","startTime":932.82,"endTime":935.85,"body":"I'll be sounding"},{"speaker":"Reggie Nicolay","startTime":932.82,"endTime":935.85,"body":"15% smarter on every email."},{"speaker":"Katie Lance","startTime":936.51,"endTime":939.15,"body":"There we go. That's"},{"speaker":"Katie Lance","startTime":936.51,"endTime":939.15,"body":"what it's all about."},{"speaker":"Reggie Nicolay","startTime":939.21,"endTime":939.66,"body":"Right?"},{"speaker":"Katie Lance","startTime":939.69,"endTime":940.44,"body":"For sounds smarter,"},{"speaker":"Reggie Nicolay","startTime":941.64,"endTime":943.71,"body":"and more"},{"speaker":"Reggie Nicolay","startTime":941.64,"endTime":943.71,"body":"organized. No, I love that. And"},{"speaker":"Reggie Nicolay","startTime":943.71,"endTime":946.83,"body":"I mean, I you started to touch"},{"speaker":"Reggie Nicolay","startTime":943.71,"endTime":946.83,"body":"on this a little bit. So I just"},{"speaker":"Reggie Nicolay","startTime":946.83,"endTime":951.24,"body":"want to dig in so and I think"},{"speaker":"Reggie Nicolay","startTime":946.83,"endTime":951.24,"body":"what where you're going with you"},{"speaker":"Reggie Nicolay","startTime":951.24,"endTime":954.21,"body":"know, your prompts, essentially,"},{"speaker":"Reggie Nicolay","startTime":951.24,"endTime":954.21,"body":"let's talk about that for like"},{"speaker":"Reggie Nicolay","startTime":954.21,"endTime":958.62,"body":"your target audiences. How can"},{"speaker":"Reggie Nicolay","startTime":954.21,"endTime":958.62,"body":"you use that to create content"},{"speaker":"Reggie Nicolay","startTime":958.62,"endTime":961.38,"body":"that ret resonates with"},{"speaker":"Reggie Nicolay","startTime":958.62,"endTime":961.38,"body":"audiences? You're focusing on?"},{"speaker":"Reggie Nicolay","startTime":961.38,"endTime":964.77,"body":"Like, maybe first time?"},{"speaker":"Reggie Nicolay","startTime":961.38,"endTime":964.77,"body":"Homebuyers or property"},{"speaker":"Reggie Nicolay","startTime":964.77,"endTime":965.64,"body":"investors?"},{"speaker":"Katie Lance","startTime":966.75,"endTime":969.78,"body":"Yeah, so I think"},{"speaker":"Katie Lance","startTime":966.75,"endTime":969.78,"body":"even before unit ChatGPT, what's"},{"speaker":"Katie Lance","startTime":969.78,"endTime":971.85,"body":"interesting, I've been having a"},{"speaker":"Katie Lance","startTime":969.78,"endTime":971.85,"body":"lot of conversations with agents"},{"speaker":"Katie Lance","startTime":971.85,"endTime":976.14,"body":"about this. And if you've never"},{"speaker":"Katie Lance","startTime":971.85,"endTime":976.14,"body":"really thought about, like, Who"},{"speaker":"Katie Lance","startTime":976.14,"endTime":980.82,"body":"do you want to work with? Who"},{"speaker":"Katie Lance","startTime":976.14,"endTime":980.82,"body":"are your people? It's a, it's an"},{"speaker":"Katie Lance","startTime":980.82,"endTime":983.31,"body":"important conversation to think"},{"speaker":"Katie Lance","startTime":980.82,"endTime":983.31,"body":"about. Because as you start to"},{"speaker":"Katie Lance","startTime":983.31,"endTime":986.64,"body":"go down the road with ChatGPT to"},{"speaker":"Katie Lance","startTime":983.31,"endTime":986.64,"body":"thinking about content ideas, if"},{"speaker":"Katie Lance","startTime":986.64,"endTime":988.71,"body":"you don't start to really think"},{"speaker":"Katie Lance","startTime":986.64,"endTime":988.71,"body":"about who you want to work with,"},{"speaker":"Katie Lance","startTime":988.71,"endTime":992.07,"body":"and who is who are your people"},{"speaker":"Katie Lance","startTime":988.71,"endTime":992.07,"body":"who are your ideal audience. The"},{"speaker":"Katie Lance","startTime":992.07,"endTime":995.73,"body":"content that ChatGPT produces"},{"speaker":"Katie Lance","startTime":992.07,"endTime":995.73,"body":"for you might feel a little"},{"speaker":"Katie Lance","startTime":995.73,"endTime":999.78,"body":"generic, and you're gonna kind"},{"speaker":"Katie Lance","startTime":995.73,"endTime":999.78,"body":"of sound like anybody else in"},{"speaker":"Katie Lance","startTime":999.78,"endTime":1003.35,"body":"town. So I actually recommend"},{"speaker":"Katie Lance","startTime":999.78,"endTime":1003.35,"body":"doing a little bit of, you know,"},{"speaker":"Katie Lance","startTime":1003.35,"endTime":1005.18,"body":"back work or side work, it"},{"speaker":"Katie Lance","startTime":1003.35,"endTime":1005.18,"body":"shouldn't take a whole lot of"},{"speaker":"Katie Lance","startTime":1005.18,"endTime":1007.64,"body":"time, but you know, take out a"},{"speaker":"Katie Lance","startTime":1005.18,"endTime":1007.64,"body":"notepad or pen or however you"},{"speaker":"Katie Lance","startTime":1007.67,"endTime":1011.33,"body":"you know, brainstorm and think"},{"speaker":"Katie Lance","startTime":1007.67,"endTime":1011.33,"body":"about, especially if you've been"},{"speaker":"Katie Lance","startTime":1011.33,"endTime":1013.91,"body":"in real estate a long time,"},{"speaker":"Katie Lance","startTime":1011.33,"endTime":1013.91,"body":"think about the people that you"},{"speaker":"Katie Lance","startTime":1013.91,"endTime":1017.12,"body":"work with that just light you"},{"speaker":"Katie Lance","startTime":1013.91,"endTime":1017.12,"body":"up, you know, you like they call"},{"speaker":"Katie Lance","startTime":1017.12,"endTime":1020.09,"body":"you and you just can't wait to"},{"speaker":"Katie Lance","startTime":1017.12,"endTime":1020.09,"body":"talk to them. And what is it"},{"speaker":"Katie Lance","startTime":1020.09,"endTime":1024.62,"body":"about them? Alternatively, the"},{"speaker":"Katie Lance","startTime":1020.09,"endTime":1024.62,"body":"people that you've worked with"},{"speaker":"Katie Lance","startTime":1024.62,"endTime":1027.26,"body":"that you're like, Oh, this is"},{"speaker":"Katie Lance","startTime":1024.62,"endTime":1027.26,"body":"just, you know, giving me gray"},{"speaker":"Katie Lance","startTime":1027.26,"endTime":1030.59,"body":"hairs or whatever it might be."},{"speaker":"Katie Lance","startTime":1027.26,"endTime":1030.59,"body":"And it you know, it doesn't mean"},{"speaker":"Katie Lance","startTime":1030.59,"endTime":1032.78,"body":"that, you know, we can't work"},{"speaker":"Katie Lance","startTime":1030.59,"endTime":1032.78,"body":"with different types of people."},{"speaker":"Katie Lance","startTime":1032.78,"endTime":1035.9,"body":"But I think it's an important"},{"speaker":"Katie Lance","startTime":1032.78,"endTime":1035.9,"body":"step to think about, who do you"},{"speaker":"Katie Lance","startTime":1035.9,"endTime":1038.36,"body":"want to work with? Who are your"},{"speaker":"Katie Lance","startTime":1035.9,"endTime":1038.36,"body":"ideal people, for some people,"},{"speaker":"Katie Lance","startTime":1038.54,"endTime":1040.79,"body":"like you, you mentioned, first"},{"speaker":"Katie Lance","startTime":1038.54,"endTime":1040.79,"body":"time homebuyers, some people"},{"speaker":"Katie Lance","startTime":1040.91,"endTime":1044.18,"body":"love working with first time"},{"speaker":"Katie Lance","startTime":1040.91,"endTime":1044.18,"body":"homebuyers. And some agents, if"},{"speaker":"Katie Lance","startTime":1044.18,"endTime":1047.48,"body":"they're totally honest, some"},{"speaker":"Katie Lance","startTime":1044.18,"endTime":1047.48,"body":"really don't, it stresses them"},{"speaker":"Katie Lance","startTime":1047.51,"endTime":1050.9,"body":"out. It's, that's okay. They"},{"speaker":"Katie Lance","startTime":1047.51,"endTime":1050.9,"body":"don't just say that publicly."},{"speaker":"Katie Lance","startTime":1050.93,"endTime":1054.23,"body":"But knowing that and thinking"},{"speaker":"Katie Lance","startTime":1050.93,"endTime":1054.23,"body":"about kind of who your who your"},{"speaker":"Katie Lance","startTime":1054.23,"endTime":1056.9,"body":"audience is, I think is going to"},{"speaker":"Katie Lance","startTime":1054.23,"endTime":1056.9,"body":"help a lot. And so when it comes"},{"speaker":"Katie Lance","startTime":1056.9,"endTime":1060.71,"body":"time to going to ChatGPT to"},{"speaker":"Katie Lance","startTime":1056.9,"endTime":1060.71,"body":"saying, hey, come up with a list"},{"speaker":"Katie Lance","startTime":1060.74,"endTime":1066.62,"body":"of and video ideas that I could"},{"speaker":"Katie Lance","startTime":1060.74,"endTime":1066.62,"body":"create for Instagram, or Tiktok."},{"speaker":"Katie Lance","startTime":1067.61,"endTime":1071.78,"body":"Now, we can add in a layer of"},{"speaker":"Katie Lance","startTime":1067.61,"endTime":1071.78,"body":"create 10 videos for first time"},{"speaker":"Katie Lance","startTime":1071.78,"endTime":1076.28,"body":"homebuyers. You know, in a sort"},{"speaker":"Katie Lance","startTime":1071.78,"endTime":1076.28,"body":"of friendly, conversational"},{"speaker":"Katie Lance","startTime":1076.28,"endTime":1080.12,"body":"tone, make it fun and quirky,"},{"speaker":"Katie Lance","startTime":1076.28,"endTime":1080.12,"body":"something that could add music"},{"speaker":"Katie Lance","startTime":1080.12,"endTime":1084.08,"body":"to, you know, my main"},{"speaker":"Katie Lance","startTime":1080.12,"endTime":1084.08,"body":"demographic are folks between"},{"speaker":"Katie Lance","startTime":1084.08,"endTime":1086.6,"body":"the ages of let's think of a"},{"speaker":"Katie Lance","startTime":1084.08,"endTime":1086.6,"body":"number of 30 to 40 years old,"},{"speaker":"Katie Lance","startTime":1086.6,"endTime":1089.12,"body":"whatever it might be. And now"},{"speaker":"Katie Lance","startTime":1086.6,"endTime":1089.12,"body":"you're kind of putting in a"},{"speaker":"Katie Lance","startTime":1089.12,"endTime":1092.24,"body":"little bit of context, right?"},{"speaker":"Katie Lance","startTime":1089.12,"endTime":1092.24,"body":"Which I think is key to"},{"speaker":"Katie Lance","startTime":1092.24,"endTime":1095.75,"body":"everything, like, there's no"},{"speaker":"Katie Lance","startTime":1092.24,"endTime":1095.75,"body":"shortage of content that's out"},{"speaker":"Katie Lance","startTime":1095.75,"endTime":1100.16,"body":"there. The difference is in the"},{"speaker":"Katie Lance","startTime":1095.75,"endTime":1100.16,"body":"context, right. So kind of,"},{"speaker":"Katie Lance","startTime":1100.22,"endTime":1102.32,"body":"again, thinking a little bit"},{"speaker":"Katie Lance","startTime":1100.22,"endTime":1102.32,"body":"about who you want to work with"},{"speaker":"Katie Lance","startTime":1102.32,"endTime":1106.76,"body":"what your audience is, and then"},{"speaker":"Katie Lance","startTime":1102.32,"endTime":1106.76,"body":"putting in some of that context"},{"speaker":"Katie Lance","startTime":1106.76,"endTime":1110.9,"body":"those parameters into into"},{"speaker":"Katie Lance","startTime":1106.76,"endTime":1110.9,"body":"ChatGPT. And then just like"},{"speaker":"Katie Lance","startTime":1110.9,"endTime":1112.73,"body":"anything else, especially if"},{"speaker":"Katie Lance","startTime":1110.9,"endTime":1112.73,"body":"you're doing this for social"},{"speaker":"Katie Lance","startTime":1112.73,"endTime":1115.7,"body":"media content, or video content,"},{"speaker":"Katie Lance","startTime":1112.73,"endTime":1115.7,"body":"even scripts, probably sound"},{"speaker":"Katie Lance","startTime":1115.7,"endTime":1118.85,"body":"like a broken record, but it's"},{"speaker":"Katie Lance","startTime":1115.7,"endTime":1118.85,"body":"so important that you read it,"},{"speaker":"Katie Lance","startTime":1119.18,"endTime":1123.62,"body":"and that you just just tweak it"},{"speaker":"Katie Lance","startTime":1119.18,"endTime":1123.62,"body":"ever so slightly to make it make"},{"speaker":"Katie Lance","startTime":1123.62,"endTime":1126.32,"body":"it your own. Because I can"},{"speaker":"Katie Lance","startTime":1123.62,"endTime":1126.32,"body":"already tell on about you guys"},{"speaker":"Katie Lance","startTime":1126.32,"endTime":1129.02,"body":"can tell us already. I'm already"},{"speaker":"Katie Lance","startTime":1126.32,"endTime":1129.02,"body":"reading stuff on social media."},{"speaker":"Katie Lance","startTime":1129.02,"endTime":1133.46,"body":"And I'm thinking, well, that's"},{"speaker":"Katie Lance","startTime":1129.02,"endTime":1133.46,"body":"not so and so. Or you could just"},{"speaker":"Katie Lance","startTime":1133.49,"endTime":1136.7,"body":"tell like, that's not them. So"},{"speaker":"Katie Lance","startTime":1133.49,"endTime":1136.7,"body":"as much as it's great, and does"},{"speaker":"Katie Lance","startTime":1136.7,"endTime":1139.64,"body":"a lot of the heavy lifting,"},{"speaker":"Katie Lance","startTime":1136.7,"endTime":1139.64,"body":"it'll get you like, 80% there,"},{"speaker":"Katie Lance","startTime":1139.67,"endTime":1143.12,"body":"you just got to do that other"},{"speaker":"Katie Lance","startTime":1139.67,"endTime":1143.12,"body":"20% Right. So super important."},{"speaker":"Katie Lance","startTime":1144.05,"endTime":1148.1,"body":"100%, even the tools that I"},{"speaker":"Katie Lance","startTime":1144.05,"endTime":1148.1,"body":"played with, I feel like I'll go"},{"speaker":"Katie Lance","startTime":1148.1,"endTime":1150.98,"body":"in there. And then I read a"},{"speaker":"Katie Lance","startTime":1148.1,"endTime":1150.98,"body":"video script. And I'm like,"},{"speaker":"Katie Lance","startTime":1151.4,"endTime":1155.42,"body":"Yeah, I would never say it like"},{"speaker":"Katie Lance","startTime":1151.4,"endTime":1155.42,"body":"this. I'm not on a blank page"},{"speaker":"Katie Lance","startTime":1155.42,"endTime":1158.75,"body":"anymore, right. So I'm like, oh,"},{"speaker":"Katie Lance","startTime":1155.42,"endTime":1158.75,"body":"I'll just tweak it to how I"},{"speaker":"Katie Lance","startTime":1158.75,"endTime":1162.2,"body":"speak. And now it sounds like"},{"speaker":"Katie Lance","startTime":1158.75,"endTime":1162.2,"body":"me, but I didn't. I didn't sit"},{"speaker":"Katie Lance","startTime":1162.2,"endTime":1165.59,"body":"here for an hour racking my"},{"speaker":"Katie Lance","startTime":1162.2,"endTime":1165.59,"body":"brain of how to just begin."},{"speaker":"Katie Lance","startTime":1165.77,"endTime":1169.25,"body":"Yeah, but I love i Absolutely."},{"speaker":"Katie Lance","startTime":1165.77,"endTime":1169.25,"body":"Like it's like a blueprint. It's"},{"speaker":"Katie Lance","startTime":1169.25,"endTime":1170.81,"body":"like, okay, just get me started."},{"speaker":"Genie Willett","startTime":1170.84,"endTime":1171.2,"body":"Yeah."},{"speaker":"Katie Lance","startTime":1171.2,"endTime":1172.7,"body":"And then I can take"},{"speaker":"Katie Lance","startTime":1171.2,"endTime":1172.7,"body":"it from there. Yeah."},{"speaker":"Genie Willett","startTime":1173.45,"endTime":1175.67,"body":"So I know in your"},{"speaker":"Genie Willett","startTime":1173.45,"endTime":1175.67,"body":"training classes, you placed a"},{"speaker":"Genie Willett","startTime":1175.67,"endTime":1179.54,"body":"lot of emphasis on the power of"},{"speaker":"Genie Willett","startTime":1175.67,"endTime":1179.54,"body":"the right words and phrases."},{"speaker":"Genie Willett","startTime":1179.84,"endTime":1182.48,"body":"Could you tell our listeners"},{"speaker":"Genie Willett","startTime":1179.84,"endTime":1182.48,"body":"some practical advice or"},{"speaker":"Genie Willett","startTime":1182.48,"endTime":1185.24,"body":"examples to strike the right"},{"speaker":"Genie Willett","startTime":1182.48,"endTime":1185.24,"body":"chord with their messaging?"},{"speaker":"Katie Lance","startTime":1186.32,"endTime":1189.74,"body":"Yeah, definitely."},{"speaker":"Katie Lance","startTime":1186.32,"endTime":1189.74,"body":"So I think using the right"},{"speaker":"Katie Lance","startTime":1189.74,"endTime":1193.1,"body":"prompts, right is important and"},{"speaker":"Katie Lance","startTime":1189.74,"endTime":1193.1,"body":"if you start going down this"},{"speaker":"Katie Lance","startTime":1193.1,"endTime":1195.98,"body":"road of Googling, chat GPT and"},{"speaker":"Katie Lance","startTime":1193.1,"endTime":1195.98,"body":"training, everyone's talking"},{"speaker":"Katie Lance","startTime":1195.98,"endTime":1199.58,"body":"about prompts, which I feel like"},{"speaker":"Katie Lance","startTime":1195.98,"endTime":1199.58,"body":"prompts are just kind of another"},{"speaker":"Katie Lance","startTime":1199.58,"endTime":1201.68,"body":"word for add directives, right"},{"speaker":"Katie Lance","startTime":1199.58,"endTime":1201.68,"body":"where women are in elementary"},{"speaker":"Katie Lance","startTime":1201.68,"endTime":1204.95,"body":"school and we learned like, you"},{"speaker":"Katie Lance","startTime":1201.68,"endTime":1204.95,"body":"have to have some descriptive"},{"speaker":"Katie Lance","startTime":1204.95,"endTime":1208.01,"body":"language. And I think that's,"},{"speaker":"Katie Lance","startTime":1204.95,"endTime":1208.01,"body":"that's important. So part of"},{"speaker":"Katie Lance","startTime":1208.01,"endTime":1211.37,"body":"this goes back to, again, who"},{"speaker":"Katie Lance","startTime":1208.01,"endTime":1211.37,"body":"you are who you know, what's"},{"speaker":"Katie Lance","startTime":1211.37,"endTime":1215.0,"body":"your tone, I always tell agents"},{"speaker":"Katie Lance","startTime":1211.37,"endTime":1215.0,"body":"like, you can't be all things to"},{"speaker":"Katie Lance","startTime":1215.0,"endTime":1217.94,"body":"all people. Nobody wants to work"},{"speaker":"Katie Lance","startTime":1215.0,"endTime":1217.94,"body":"with a generalist, right? If I"},{"speaker":"Katie Lance","startTime":1217.94,"endTime":1220.64,"body":"needed a brain surgeon, heaven"},{"speaker":"Katie Lance","startTime":1217.94,"endTime":1220.64,"body":"forbid, I would want to find the"},{"speaker":"Katie Lance","startTime":1220.64,"endTime":1223.07,"body":"best brain surgeon in town, I'm"},{"speaker":"Katie Lance","startTime":1220.64,"endTime":1223.07,"body":"not going to find like the, you"},{"speaker":"Katie Lance","startTime":1223.07,"endTime":1224.6,"body":"know, the gal that could like do"},{"speaker":"Katie Lance","startTime":1223.07,"endTime":1224.6,"body":"it all."},{"speaker":"Genie Willett","startTime":1225.65,"endTime":1226.25,"body":"All Trades."},{"speaker":"Katie Lance","startTime":1227.42,"endTime":1230.78,"body":"Exactly. So, in"},{"speaker":"Katie Lance","startTime":1227.42,"endTime":1230.78,"body":"fact, I was doing some coaching"},{"speaker":"Katie Lance","startTime":1230.78,"endTime":1233.03,"body":"this morning, and one of them"},{"speaker":"Katie Lance","startTime":1230.78,"endTime":1233.03,"body":"one of the agents said, you"},{"speaker":"Katie Lance","startTime":1233.03,"endTime":1235.13,"body":"know, I've really never thought"},{"speaker":"Katie Lance","startTime":1233.03,"endTime":1235.13,"body":"about that, like, how do I find"},{"speaker":"Katie Lance","startTime":1235.13,"endTime":1237.74,"body":"my tone. And one of the things"},{"speaker":"Katie Lance","startTime":1235.13,"endTime":1237.74,"body":"that you said to her, I said,"},{"speaker":"Katie Lance","startTime":1237.74,"endTime":1240.5,"body":"you know, you might start,"},{"speaker":"Katie Lance","startTime":1237.74,"endTime":1240.5,"body":"there's a little bit of a Google"},{"speaker":"Katie Lance","startTime":1240.5,"endTime":1243.08,"body":"rabbit hole, but you might start"},{"speaker":"Katie Lance","startTime":1240.5,"endTime":1243.08,"body":"to Google, like, personality"},{"speaker":"Katie Lance","startTime":1243.08,"endTime":1245.0,"body":"types, because there's all"},{"speaker":"Katie Lance","startTime":1243.08,"endTime":1245.0,"body":"different types of personality"},{"speaker":"Katie Lance","startTime":1245.0,"endTime":1247.25,"body":"types, if you've never done any"},{"speaker":"Katie Lance","startTime":1245.0,"endTime":1247.25,"body":"research on that, already"},{"speaker":"Katie Lance","startTime":1247.25,"endTime":1249.59,"body":"fascinating. And as you read"},{"speaker":"Katie Lance","startTime":1247.25,"endTime":1249.59,"body":"some of that, there's gonna be"},{"speaker":"Katie Lance","startTime":1249.59,"endTime":1252.17,"body":"certain types that you're like,"},{"speaker":"Katie Lance","startTime":1249.59,"endTime":1252.17,"body":"oh, my gosh, that's me, or so"},{"speaker":"Katie Lance","startTime":1252.17,"endTime":1254.99,"body":"that's definitely not me. And"},{"speaker":"Katie Lance","startTime":1252.17,"endTime":1254.99,"body":"then you might read me reach out"},{"speaker":"Katie Lance","startTime":1254.99,"endTime":1258.26,"body":"to a couple of trusted friends"},{"speaker":"Katie Lance","startTime":1254.99,"endTime":1258.26,"body":"and colleagues, and ask their"},{"speaker":"Katie Lance","startTime":1258.26,"endTime":1263.18,"body":"opinion, you know, because once"},{"speaker":"Katie Lance","startTime":1258.26,"endTime":1263.18,"body":"you have an idea of your tone,"},{"speaker":"Katie Lance","startTime":1263.18,"endTime":1266.66,"body":"your personality, your political"},{"speaker":"Katie Lance","startTime":1263.18,"endTime":1266.66,"body":"brand, so to speak, that's"},{"speaker":"Katie Lance","startTime":1266.66,"endTime":1269.6,"body":"really going to help you"},{"speaker":"Katie Lance","startTime":1266.66,"endTime":1269.6,"body":"determine what word you should"},{"speaker":"Katie Lance","startTime":1269.6,"endTime":1272.36,"body":"put in. So for some people, it's"},{"speaker":"Katie Lance","startTime":1269.6,"endTime":1272.36,"body":"luxurious. For some people, it's"},{"speaker":"Katie Lance","startTime":1272.36,"endTime":1276.95,"body":"conversational. For some people,"},{"speaker":"Katie Lance","startTime":1272.36,"endTime":1276.95,"body":"it's funny, or upbeat, or quiet,"},{"speaker":"Katie Lance","startTime":1277.04,"endTime":1280.7,"body":"or kind, I think if you can"},{"speaker":"Katie Lance","startTime":1277.04,"endTime":1280.7,"body":"start to brainstorm a list of"},{"speaker":"Katie Lance","startTime":1280.88,"endTime":1283.79,"body":"you don't need dozens, but maybe"},{"speaker":"Katie Lance","startTime":1280.88,"endTime":1283.79,"body":"five to seven words that"},{"speaker":"Katie Lance","startTime":1284.06,"endTime":1288.05,"body":"consistently sort of sum up who"},{"speaker":"Katie Lance","startTime":1284.06,"endTime":1288.05,"body":"you are, you know, when you when"},{"speaker":"Katie Lance","startTime":1288.05,"endTime":1290.84,"body":"you come across in that in a"},{"speaker":"Katie Lance","startTime":1288.05,"endTime":1290.84,"body":"professional way, that's going"},{"speaker":"Katie Lance","startTime":1290.84,"endTime":1293.87,"body":"to help tremendously. So now"},{"speaker":"Katie Lance","startTime":1290.84,"endTime":1293.87,"body":"instead of just saying write a"},{"speaker":"Katie Lance","startTime":1293.87,"endTime":1296.21,"body":"property description, you could"},{"speaker":"Katie Lance","startTime":1293.87,"endTime":1296.21,"body":"say write a property"},{"speaker":"Katie Lance","startTime":1296.21,"endTime":1300.44,"body":"description, but do so in a"},{"speaker":"Katie Lance","startTime":1296.21,"endTime":1300.44,"body":"kind, confident and upbeat"},{"speaker":"Katie Lance","startTime":1300.44,"endTime":1304.52,"body":"voice. Right? So you're still"},{"speaker":"Katie Lance","startTime":1300.44,"endTime":1304.52,"body":"asking for what you want. And"},{"speaker":"Katie Lance","startTime":1304.52,"endTime":1307.85,"body":"you're, you're also telling"},{"speaker":"Katie Lance","startTime":1304.52,"endTime":1307.85,"body":"ChatGPT, like what's the goal?"},{"speaker":"Katie Lance","startTime":1307.85,"endTime":1310.85,"body":"What's the who's the audience,"},{"speaker":"Katie Lance","startTime":1307.85,"endTime":1310.85,"body":"and then you're adding in your"},{"speaker":"Katie Lance","startTime":1310.85,"endTime":1314.06,"body":"personality, your tone? So it's"},{"speaker":"Katie Lance","startTime":1310.85,"endTime":1314.06,"body":"kind of those three steps of"},{"speaker":"Katie Lance","startTime":1314.06,"endTime":1317.3,"body":"what are you asking for? Who's,"},{"speaker":"Katie Lance","startTime":1314.06,"endTime":1317.3,"body":"who's this for? Right? What's"},{"speaker":"Katie Lance","startTime":1317.3,"endTime":1319.88,"body":"the goal? And then the"},{"speaker":"Katie Lance","startTime":1317.3,"endTime":1319.88,"body":"personality piece of it?"},{"speaker":"Reggie Nicolay","startTime":1320.87,"endTime":1323.36,"body":"It's so"},{"speaker":"Reggie Nicolay","startTime":1320.87,"endTime":1323.36,"body":"powerful. I don't know why"},{"speaker":"Reggie Nicolay","startTime":1323.36,"endTime":1327.17,"body":"everyone's not trying, like"},{"speaker":"Reggie Nicolay","startTime":1323.36,"endTime":1327.17,"body":"right now, but they definitely"},{"speaker":"Reggie Nicolay","startTime":1327.17,"endTime":1331.16,"body":"aren't. But you can see where"},{"speaker":"Reggie Nicolay","startTime":1327.17,"endTime":1331.16,"body":"there's also probably some"},{"speaker":"Reggie Nicolay","startTime":1331.16,"endTime":1333.95,"body":"balance, you need to find, you"},{"speaker":"Reggie Nicolay","startTime":1331.16,"endTime":1333.95,"body":"know, with all the automation,"},{"speaker":"Reggie Nicolay","startTime":1333.95,"endTime":1338.0,"body":"how do you strike a personal"},{"speaker":"Reggie Nicolay","startTime":1333.95,"endTime":1338.0,"body":"touch? Sure. So do you have"},{"speaker":"Reggie Nicolay","startTime":1338.0,"endTime":1341.51,"body":"thoughts on that? I mean, how"},{"speaker":"Reggie Nicolay","startTime":1338.0,"endTime":1341.51,"body":"does a REALTOR® not lose their"},{"speaker":"Reggie Nicolay","startTime":1341.51,"endTime":1344.42,"body":"authentic connection when"},{"speaker":"Reggie Nicolay","startTime":1341.51,"endTime":1344.42,"body":"they're, you know, engaging with"},{"speaker":"Reggie Nicolay","startTime":1344.51,"endTime":1347.72,"body":"with the prospects when they"},{"speaker":"Reggie Nicolay","startTime":1344.51,"endTime":1347.72,"body":"have tools like ChatGPT?"},{"speaker":"Katie Lance","startTime":1349.07,"endTime":1351.26,"body":"Yeah, I think it's"},{"speaker":"Katie Lance","startTime":1349.07,"endTime":1351.26,"body":"important. And I think that's"},{"speaker":"Katie Lance","startTime":1351.26,"endTime":1355.49,"body":"one of the reasons why we've"},{"speaker":"Katie Lance","startTime":1351.26,"endTime":1355.49,"body":"seen a fair amount of agents go,"},{"speaker":"Katie Lance","startTime":1355.49,"endTime":1358.94,"body":"No, I'm not going to do it, or"},{"speaker":"Katie Lance","startTime":1355.49,"endTime":1358.94,"body":"just, there's the hesitancy, and"},{"speaker":"Katie Lance","startTime":1358.94,"endTime":1362.27,"body":"I think part of it, I almost"},{"speaker":"Katie Lance","startTime":1358.94,"endTime":1362.27,"body":"relate it to every stage of"},{"speaker":"Katie Lance","startTime":1362.27,"endTime":1365.33,"body":"technology. I mean, I remember"},{"speaker":"Katie Lance","startTime":1362.27,"endTime":1365.33,"body":"when, you know, we went from,"},{"speaker":"Katie Lance","startTime":1365.33,"endTime":1368.69,"body":"like, the big MLS book to how"},{"speaker":"Katie Lance","startTime":1365.33,"endTime":1368.69,"body":"things are now and everyone got"},{"speaker":"Katie Lance","startTime":1368.69,"endTime":1372.02,"body":"websites, and then people were"},{"speaker":"Katie Lance","startTime":1368.69,"endTime":1372.02,"body":"blogging, and we had email, and"},{"speaker":"Katie Lance","startTime":1372.02,"endTime":1376.22,"body":"then Facebook and like, like,"},{"speaker":"Katie Lance","startTime":1372.02,"endTime":1376.22,"body":"it's every sort of step along"},{"speaker":"Katie Lance","startTime":1376.22,"endTime":1378.89,"body":"the way, there's, there's a"},{"speaker":"Katie Lance","startTime":1376.22,"endTime":1378.89,"body":"little bit of that fear of like,"},{"speaker":"Katie Lance","startTime":1378.92,"endTime":1381.32,"body":"oh, my gosh, we're gonna get"},{"speaker":"Katie Lance","startTime":1378.92,"endTime":1381.32,"body":"replaced, who's gonna need us,"},{"speaker":"Katie Lance","startTime":1381.35,"endTime":1386.27,"body":"right? Or I don't need this."},{"speaker":"Katie Lance","startTime":1381.35,"endTime":1386.27,"body":"Because you know, I'm a human,"},{"speaker":"Katie Lance","startTime":1386.27,"endTime":1389.15,"body":"I'm going to show up. And I"},{"speaker":"Katie Lance","startTime":1386.27,"endTime":1389.15,"body":"think both can be true. I think"},{"speaker":"Katie Lance","startTime":1389.15,"endTime":1391.88,"body":"you can be proficient in"},{"speaker":"Katie Lance","startTime":1389.15,"endTime":1391.88,"body":"technology, I don't think you"},{"speaker":"Katie Lance","startTime":1391.88,"endTime":1394.61,"body":"have to use every single Belen"},{"speaker":"Katie Lance","startTime":1391.88,"endTime":1394.61,"body":"widget, but I think you have to,"},{"speaker":"Katie Lance","startTime":1394.64,"endTime":1398.15,"body":"you can be proficient enough. So"},{"speaker":"Katie Lance","startTime":1394.64,"endTime":1398.15,"body":"your clients know that you're"},{"speaker":"Katie Lance","startTime":1398.15,"endTime":1401.63,"body":"going to take care of them from"},{"speaker":"Katie Lance","startTime":1398.15,"endTime":1401.63,"body":"a technology perspective. But"},{"speaker":"Katie Lance","startTime":1401.63,"endTime":1404.78,"body":"you can also show up and be a"},{"speaker":"Katie Lance","startTime":1401.63,"endTime":1404.78,"body":"human and be the best human."},{"speaker":"Katie Lance","startTime":1405.17,"endTime":1408.59,"body":"There is. And I again, as I said"},{"speaker":"Katie Lance","startTime":1405.17,"endTime":1408.59,"body":"before, I don't think there's"},{"speaker":"Katie Lance","startTime":1408.59,"endTime":1412.1,"body":"anything that replaces taking 10"},{"speaker":"Katie Lance","startTime":1408.59,"endTime":1412.1,"body":"minutes a day to make sure you"},{"speaker":"Katie Lance","startTime":1412.1,"endTime":1415.43,"body":"respond to your DMS in a"},{"speaker":"Katie Lance","startTime":1412.1,"endTime":1415.43,"body":"personal way, there's nothing"},{"speaker":"Katie Lance","startTime":1415.52,"endTime":1418.61,"body":"that's going to replace you"},{"speaker":"Katie Lance","startTime":1415.52,"endTime":1418.61,"body":"showing up on an Instagram story"},{"speaker":"Katie Lance","startTime":1418.61,"endTime":1421.76,"body":"a few times a week, are you"},{"speaker":"Katie Lance","startTime":1418.61,"endTime":1421.76,"body":"showing up on video, right? Even"},{"speaker":"Katie Lance","startTime":1421.76,"endTime":1424.67,"body":"though you might use chat up"},{"speaker":"Katie Lance","startTime":1421.76,"endTime":1424.67,"body":"here to write a script or to"},{"speaker":"Katie Lance","startTime":1424.67,"endTime":1429.35,"body":"help you with maybe the caption?"},{"speaker":"Katie Lance","startTime":1424.67,"endTime":1429.35,"body":"Like, you can't, really, as of"},{"speaker":"Katie Lance","startTime":1429.35,"endTime":1431.99,"body":"right now, you can't call him"},{"speaker":"Katie Lance","startTime":1429.35,"endTime":1431.99,"body":"yourself? You know, you're"},{"speaker":"Katie Lance","startTime":1431.99,"endTime":1435.11,"body":"you're you right? And there's"},{"speaker":"Katie Lance","startTime":1431.99,"endTime":1435.11,"body":"that personal aspect, there's,"},{"speaker":"Katie Lance","startTime":1435.14,"endTime":1437.96,"body":"there's the US saying, Oh, my"},{"speaker":"Katie Lance","startTime":1435.14,"endTime":1437.96,"body":"gosh, it's Reggie's birthday,"},{"speaker":"Katie Lance","startTime":1437.96,"endTime":1440.36,"body":"like, I'm gonna text him right"},{"speaker":"Katie Lance","startTime":1437.96,"endTime":1440.36,"body":"now. Or I'm gonna send them a"},{"speaker":"Katie Lance","startTime":1440.36,"endTime":1444.89,"body":"video or just those little teeny"},{"speaker":"Katie Lance","startTime":1440.36,"endTime":1444.89,"body":"personal things, right? You see"},{"speaker":"Katie Lance","startTime":1444.89,"endTime":1447.23,"body":"it someone's birthday, you pick"},{"speaker":"Katie Lance","startTime":1444.89,"endTime":1447.23,"body":"up the phone, or you send them"},{"speaker":"Katie Lance","startTime":1447.23,"endTime":1450.65,"body":"a, you know, a card in the mail"},{"speaker":"Katie Lance","startTime":1447.23,"endTime":1450.65,"body":"or whatever it might be. And I"},{"speaker":"Katie Lance","startTime":1450.65,"endTime":1453.65,"body":"think it's balancing the"},{"speaker":"Katie Lance","startTime":1450.65,"endTime":1453.65,"body":"technology and using it as a way"},{"speaker":"Katie Lance","startTime":1453.65,"endTime":1457.22,"body":"again, to work smarter, not"},{"speaker":"Katie Lance","startTime":1453.65,"endTime":1457.22,"body":"harder. But just knowing it's"},{"speaker":"Katie Lance","startTime":1457.22,"endTime":1459.11,"body":"not like an either or, you know,"},{"speaker":"Genie Willett","startTime":1460.16,"endTime":1463.16,"body":"And maybe it"},{"speaker":"Genie Willett","startTime":1460.16,"endTime":1463.16,"body":"really gives you time back in"},{"speaker":"Genie Willett","startTime":1463.16,"endTime":1467.51,"body":"your day to have more of the"},{"speaker":"Genie Willett","startTime":1463.16,"endTime":1467.51,"body":"authentic personal touch. Yeah,"},{"speaker":"Genie Willett","startTime":1467.54,"endTime":1469.94,"body":"that you might not have had time"},{"speaker":"Genie Willett","startTime":1467.54,"endTime":1469.94,"body":"before when you were staring at"},{"speaker":"Genie Willett","startTime":1469.94,"endTime":1473.15,"body":"that blank page for an hour and"},{"speaker":"Genie Willett","startTime":1469.94,"endTime":1473.15,"body":"come up with anything to write,"},{"speaker":"Genie Willett","startTime":1473.18,"endTime":1473.72,"body":"you know."},{"speaker":"Katie Lance","startTime":1474.92,"endTime":1476.9,"body":"you actually make a"},{"speaker":"Katie Lance","startTime":1474.92,"endTime":1476.9,"body":"really good point because I have"},{"speaker":"Katie Lance","startTime":1476.9,"endTime":1479.39,"body":"felt like that I'm in the"},{"speaker":"Katie Lance","startTime":1476.9,"endTime":1479.39,"body":"business of marketing and I've"},{"speaker":"Katie Lance","startTime":1479.39,"endTime":1482.87,"body":"been using it you know, for"},{"speaker":"Katie Lance","startTime":1479.39,"endTime":1482.87,"body":"marketing, but yeah, it gives"},{"speaker":"Katie Lance","startTime":1482.87,"endTime":1486.17,"body":"you extra time. You know,"},{"speaker":"Katie Lance","startTime":1482.87,"endTime":1486.17,"body":"imagine if you had an extra hour"},{"speaker":"Katie Lance","startTime":1486.17,"endTime":1490.88,"body":"to make 10 One on One phone"},{"speaker":"Katie Lance","startTime":1486.17,"endTime":1490.88,"body":"calls, right? Or to shoot"},{"speaker":"Katie Lance","startTime":1490.88,"endTime":1494.21,"body":"another video or two or whatever"},{"speaker":"Katie Lance","startTime":1490.88,"endTime":1494.21,"body":"near right, three more thank you"},{"speaker":"Katie Lance","startTime":1494.21,"endTime":1498.47,"body":"notes. It gives you that time,"},{"speaker":"Katie Lance","startTime":1494.21,"endTime":1498.47,"body":"back for sure. Which is just"},{"speaker":"Katie Lance","startTime":1498.47,"endTime":1498.95,"body":"huge."},{"speaker":"Genie Willett","startTime":1500.0,"endTime":1503.99,"body":"So looking ahead,"},{"speaker":"Genie Willett","startTime":1500.0,"endTime":1503.99,"body":"how do you see AI reshaping real"},{"speaker":"Genie Willett","startTime":1503.99,"endTime":1508.22,"body":"estate marketing in the next,"},{"speaker":"Genie Willett","startTime":1503.99,"endTime":1508.22,"body":"like, five years? And what"},{"speaker":"Genie Willett","startTime":1508.22,"endTime":1512.03,"body":"proactive steps do you think"},{"speaker":"Genie Willett","startTime":1508.22,"endTime":1512.03,"body":"realtors can take now to stay"},{"speaker":"Genie Willett","startTime":1512.06,"endTime":1512.96,"body":"ahead of the curve?"},{"speaker":"Katie Lance","startTime":1514.25,"endTime":1516.68,"body":"We're already"},{"speaker":"Katie Lance","startTime":1514.25,"endTime":1516.68,"body":"seeing chat GBT and AI"},{"speaker":"Katie Lance","startTime":1516.68,"endTime":1519.38,"body":"integrated into so many"},{"speaker":"Katie Lance","startTime":1516.68,"endTime":1519.38,"body":"platforms that agents know and"},{"speaker":"Katie Lance","startTime":1519.38,"endTime":1522.59,"body":"love, you know, RPR, I just got"},{"speaker":"Katie Lance","startTime":1519.38,"endTime":1522.59,"body":"a little sneak peek of something"},{"speaker":"Katie Lance","startTime":1522.62,"endTime":1525.32,"body":"pretty awesome. I'm sure we'll"},{"speaker":"Katie Lance","startTime":1522.62,"endTime":1525.32,"body":"be diving about at some point."},{"speaker":"Katie Lance","startTime":1525.74,"endTime":1528.92,"body":"And it's really cool to be able"},{"speaker":"Katie Lance","startTime":1525.74,"endTime":1528.92,"body":"to see how it's integrated. And"},{"speaker":"Katie Lance","startTime":1528.92,"endTime":1532.97,"body":"there's so many tools, you know,"},{"speaker":"Katie Lance","startTime":1528.92,"endTime":1532.97,"body":"Google has its own version of"},{"speaker":"Katie Lance","startTime":1533.27,"endTime":1536.72,"body":"chat GPT card, I mean, it's"},{"speaker":"Katie Lance","startTime":1533.27,"endTime":1536.72,"body":"integrated into many different"},{"speaker":"Katie Lance","startTime":1536.72,"endTime":1540.38,"body":"CRMs and different marketing,"},{"speaker":"Katie Lance","startTime":1536.72,"endTime":1540.38,"body":"you know, marketing platforms"},{"speaker":"Katie Lance","startTime":1540.38,"endTime":1543.71,"body":"and technology platforms. I"},{"speaker":"Katie Lance","startTime":1540.38,"endTime":1543.71,"body":"would say, you know, the good"},{"speaker":"Katie Lance","startTime":1543.71,"endTime":1548.24,"body":"news is this, once you start to"},{"speaker":"Katie Lance","startTime":1543.71,"endTime":1548.24,"body":"learn it, it's very easy to pick"},{"speaker":"Katie Lance","startTime":1548.24,"endTime":1551.39,"body":"up. You know, the key is, I"},{"speaker":"Katie Lance","startTime":1548.24,"endTime":1551.39,"body":"think learning some of the"},{"speaker":"Katie Lance","startTime":1551.39,"endTime":1553.61,"body":"things we talked about today,"},{"speaker":"Katie Lance","startTime":1551.39,"endTime":1553.61,"body":"like the prompts and how to ask"},{"speaker":"Katie Lance","startTime":1553.61,"endTime":1556.61,"body":"better questions, had to get"},{"speaker":"Katie Lance","startTime":1553.61,"endTime":1556.61,"body":"organized with all this content"},{"speaker":"Katie Lance","startTime":1556.61,"endTime":1558.35,"body":"you're creating, right? Those"},{"speaker":"Katie Lance","startTime":1556.61,"endTime":1558.35,"body":"are all additional"},{"speaker":"Katie Lance","startTime":1558.35,"endTime":1561.62,"body":"conversations. But I would say"},{"speaker":"Katie Lance","startTime":1558.35,"endTime":1561.62,"body":"for any agent listening, just"},{"speaker":"Katie Lance","startTime":1561.62,"endTime":1564.86,"body":"start, you know, just start"},{"speaker":"Katie Lance","startTime":1561.62,"endTime":1564.86,"body":"trying it out. And, by the way,"},{"speaker":"Katie Lance","startTime":1564.86,"endTime":1567.86,"body":"if you Google Chat, TBT there's"},{"speaker":"Katie Lance","startTime":1564.86,"endTime":1567.86,"body":"like a million different sites."},{"speaker":"Katie Lance","startTime":1567.89,"endTime":1573.56,"body":"So what I'm referring to is just"},{"speaker":"Katie Lance","startTime":1567.89,"endTime":1573.56,"body":"chat dot open ai.com Chat dot"},{"speaker":"Katie Lance","startTime":1573.56,"endTime":1576.59,"body":"open ai.com. That's, as of the"},{"speaker":"Katie Lance","startTime":1573.56,"endTime":1576.59,"body":"recording of this podcast, it's"},{"speaker":"Katie Lance","startTime":1576.59,"endTime":1580.52,"body":"free. They also have a mobile"},{"speaker":"Katie Lance","startTime":1576.59,"endTime":1580.52,"body":"app, which is, as of right now"},{"speaker":"Katie Lance","startTime":1580.52,"endTime":1583.07,"body":"only available for iPhone and in"},{"speaker":"Katie Lance","startTime":1580.52,"endTime":1583.07,"body":"the US, but I'm sure that's"},{"speaker":"Katie Lance","startTime":1583.07,"endTime":1585.89,"body":"something that I'll expand at"},{"speaker":"Katie Lance","startTime":1583.07,"endTime":1585.89,"body":"some point. But start playing"},{"speaker":"Katie Lance","startTime":1585.89,"endTime":1588.41,"body":"around with it, you know, start,"},{"speaker":"Katie Lance","startTime":1585.89,"endTime":1588.41,"body":"you know, maybe using some of"},{"speaker":"Katie Lance","startTime":1588.41,"endTime":1591.47,"body":"the things that we talked about"},{"speaker":"Katie Lance","startTime":1588.41,"endTime":1591.47,"body":"today, you don't have a listing?"},{"speaker":"Katie Lance","startTime":1591.5,"endTime":1593.99,"body":"Well, pretend like you do, you"},{"speaker":"Katie Lance","startTime":1591.5,"endTime":1593.99,"body":"know, imagine you having a"},{"speaker":"Katie Lance","startTime":1593.99,"endTime":1596.42,"body":"listing and look at some of the"},{"speaker":"Katie Lance","startTime":1593.99,"endTime":1596.42,"body":"stuff you could create. If"},{"speaker":"Katie Lance","startTime":1596.42,"endTime":1599.15,"body":"you've struggled with social"},{"speaker":"Katie Lance","startTime":1596.42,"endTime":1599.15,"body":"media posts, or you struggle"},{"speaker":"Katie Lance","startTime":1599.15,"endTime":1602.27,"body":"with video content, start trying"},{"speaker":"Katie Lance","startTime":1599.15,"endTime":1602.27,"body":"out some of the things that"},{"speaker":"Katie Lance","startTime":1602.27,"endTime":1604.34,"body":"we've talked about today,"},{"speaker":"Katie Lance","startTime":1602.27,"endTime":1604.34,"body":"doesn't mean you have to use"},{"speaker":"Katie Lance","startTime":1604.34,"endTime":1607.67,"body":"them, but just getting more"},{"speaker":"Katie Lance","startTime":1604.34,"endTime":1607.67,"body":"comfortable seeing what, what's"},{"speaker":"Katie Lance","startTime":1607.67,"endTime":1610.61,"body":"available. Even some of the"},{"speaker":"Katie Lance","startTime":1607.67,"endTime":1610.61,"body":"ideas with email, I think it's"},{"speaker":"Katie Lance","startTime":1610.61,"endTime":1614.54,"body":"an easy way to start as well."},{"speaker":"Katie Lance","startTime":1610.61,"endTime":1614.54,"body":"And, you know, it's one of the"},{"speaker":"Katie Lance","startTime":1614.54,"endTime":1617.84,"body":"things it's, I don't think it's"},{"speaker":"Katie Lance","startTime":1614.54,"endTime":1617.84,"body":"going away anytime soon, I think"},{"speaker":"Katie Lance","startTime":1617.84,"endTime":1620.78,"body":"we're gonna continue to see it,"},{"speaker":"Katie Lance","startTime":1617.84,"endTime":1620.78,"body":"you know, through social media"},{"speaker":"Katie Lance","startTime":1620.78,"endTime":1624.26,"body":"through different platforms. So"},{"speaker":"Katie Lance","startTime":1620.78,"endTime":1624.26,"body":"it's, it's really in its"},{"speaker":"Katie Lance","startTime":1624.26,"endTime":1627.77,"body":"infancy, so it couldn't be a"},{"speaker":"Katie Lance","startTime":1624.26,"endTime":1627.77,"body":"better time than now to to just"},{"speaker":"Katie Lance","startTime":1627.77,"endTime":1628.82,"body":"start just try it out."},{"speaker":"Reggie Nicolay","startTime":1629.93,"endTime":1633.17,"body":"You know, just"},{"speaker":"Reggie Nicolay","startTime":1629.93,"endTime":1633.17,"body":"today, you mentioned Barden"},{"speaker":"Reggie Nicolay","startTime":1633.2,"endTime":1636.17,"body":"jarred, my memory just today"},{"speaker":"Reggie Nicolay","startTime":1633.2,"endTime":1636.17,"body":"opened up my personal Google"},{"speaker":"Reggie Nicolay","startTime":1636.17,"endTime":1639.95,"body":"Docs, not in the corporate,"},{"speaker":"Reggie Nicolay","startTime":1636.17,"endTime":1639.95,"body":"Google Docs. But Bard is now"},{"speaker":"Reggie Nicolay","startTime":1639.95,"endTime":1643.7,"body":"front and center on my blank"},{"speaker":"Reggie Nicolay","startTime":1639.95,"endTime":1643.7,"body":"page asking me if I'd like help"},{"speaker":"Reggie Nicolay","startTime":1643.7,"endTime":1645.77,"body":"getting started, that was a"},{"speaker":"Reggie Nicolay","startTime":1643.7,"endTime":1645.77,"body":"little spooky,"},{"speaker":"Genie Willett","startTime":1646.04,"endTime":1647.69,"body":"How long were you"},{"speaker":"Genie Willett","startTime":1646.04,"endTime":1647.69,"body":"sitting there with the blank"},{"speaker":"Genie Willett","startTime":1647.69,"endTime":1648.08,"body":"page?"},{"speaker":"Reggie Nicolay","startTime":1649.52,"endTime":1651.65,"body":"I thought to"},{"speaker":"Reggie Nicolay","startTime":1649.52,"endTime":1651.65,"body":"myself, Okay, I've got a call in"},{"speaker":"Reggie Nicolay","startTime":1651.65,"endTime":1654.59,"body":"10 minutes, you know, am I gonna"},{"speaker":"Reggie Nicolay","startTime":1651.65,"endTime":1654.59,"body":"have a squirrel moment and"},{"speaker":"Reggie Nicolay","startTime":1654.59,"endTime":1659.12,"body":"conflict? But, you know, it's"},{"speaker":"Reggie Nicolay","startTime":1654.59,"endTime":1659.12,"body":"interesting, you know, maybe the"},{"speaker":"Reggie Nicolay","startTime":1659.12,"endTime":1663.62,"body":"future you don't ever start with"},{"speaker":"Reggie Nicolay","startTime":1659.12,"endTime":1663.62,"body":"a blank page. Yeah, so it's"},{"speaker":"Reggie Nicolay","startTime":1663.62,"endTime":1667.37,"body":"just, yeah, these times are"},{"speaker":"Reggie Nicolay","startTime":1663.62,"endTime":1667.37,"body":"changing? Well, Katie, I want to"},{"speaker":"Reggie Nicolay","startTime":1667.37,"endTime":1671.75,"body":"get your take on something we've"},{"speaker":"Reggie Nicolay","startTime":1667.37,"endTime":1671.75,"body":"been working on at RPR. So we"},{"speaker":"Reggie Nicolay","startTime":1671.75,"endTime":1676.37,"body":"just introduced this feature"},{"speaker":"Reggie Nicolay","startTime":1671.75,"endTime":1676.37,"body":"that the blends ChatGPT, with"},{"speaker":"Reggie Nicolay","startTime":1676.37,"endTime":1680.03,"body":"some key market indicators from"},{"speaker":"Reggie Nicolay","startTime":1676.37,"endTime":1680.03,"body":"the market trends section of"},{"speaker":"Reggie Nicolay","startTime":1680.03,"endTime":1683.63,"body":"RPR, things like months of"},{"speaker":"Reggie Nicolay","startTime":1680.03,"endTime":1683.63,"body":"inventory, and listings, sold"},{"speaker":"Reggie Nicolay","startTime":1683.63,"endTime":1688.22,"body":"price percentage and days on the"},{"speaker":"Reggie Nicolay","startTime":1683.63,"endTime":1688.22,"body":"market. And so this new chat"},{"speaker":"Reggie Nicolay","startTime":1688.22,"endTime":1691.85,"body":"tool is basically creating video"},{"speaker":"Reggie Nicolay","startTime":1688.22,"endTime":1691.85,"body":"scripts that are personalized to"},{"speaker":"Reggie Nicolay","startTime":1691.85,"endTime":1695.39,"body":"the member. They're creating"},{"speaker":"Reggie Nicolay","startTime":1691.85,"endTime":1695.39,"body":"some social media texts that can"},{"speaker":"Reggie Nicolay","startTime":1695.42,"endTime":1699.29,"body":"be used with the charts on"},{"speaker":"Reggie Nicolay","startTime":1695.42,"endTime":1699.29,"body":"social, and even some text to"},{"speaker":"Reggie Nicolay","startTime":1699.29,"endTime":1702.26,"body":"analyze those metrics and talk"},{"speaker":"Reggie Nicolay","startTime":1699.29,"endTime":1702.26,"body":"about, you know, how they"},{"speaker":"Reggie Nicolay","startTime":1702.26,"endTime":1705.98,"body":"correlate with each other. So"},{"speaker":"Reggie Nicolay","startTime":1702.26,"endTime":1705.98,"body":"you know, my question to you is,"},{"speaker":"Reggie Nicolay","startTime":1706.16,"endTime":1709.13,"body":"knowing the challenge, you know,"},{"speaker":"Reggie Nicolay","startTime":1706.16,"endTime":1709.13,"body":"that's out there in the market"},{"speaker":"Reggie Nicolay","startTime":1709.13,"endTime":1713.0,"body":"and all that consumer confusion."},{"speaker":"Reggie Nicolay","startTime":1709.13,"endTime":1713.0,"body":"What's your take on a tool like"},{"speaker":"Reggie Nicolay","startTime":1713.0,"endTime":1715.7,"body":"this, do you think is something"},{"speaker":"Reggie Nicolay","startTime":1713.0,"endTime":1715.7,"body":"that can actually simplify the"},{"speaker":"Reggie Nicolay","startTime":1715.7,"endTime":1719.12,"body":"agent's workflow to you? How do"},{"speaker":"Reggie Nicolay","startTime":1715.7,"endTime":1719.12,"body":"you see it being used?"},{"speaker":"Katie Lance","startTime":1720.23,"endTime":1722.03,"body":"Yeah, absolutely. I"},{"speaker":"Katie Lance","startTime":1720.23,"endTime":1722.03,"body":"know, you gave me a little sneak"},{"speaker":"Katie Lance","startTime":1722.03,"endTime":1725.36,"body":"peek before we went live here on"},{"speaker":"Katie Lance","startTime":1722.03,"endTime":1725.36,"body":"the call is really cool to see"},{"speaker":"Katie Lance","startTime":1725.36,"endTime":1729.14,"body":"it live. And in action. It's"},{"speaker":"Katie Lance","startTime":1725.36,"endTime":1729.14,"body":"interesting, because I, I do"},{"speaker":"Katie Lance","startTime":1729.14,"endTime":1731.69,"body":"think that there's a lot of"},{"speaker":"Katie Lance","startTime":1729.14,"endTime":1731.69,"body":"value in being able to use a"},{"speaker":"Katie Lance","startTime":1731.69,"endTime":1735.89,"body":"tool like chat GPT to talk about"},{"speaker":"Katie Lance","startTime":1731.69,"endTime":1735.89,"body":"market data. I know for me,"},{"speaker":"Katie Lance","startTime":1735.89,"endTime":1739.22,"body":"personally, when I see a bunch"},{"speaker":"Katie Lance","startTime":1735.89,"endTime":1739.22,"body":"of numbers, I'm just not really"},{"speaker":"Katie Lance","startTime":1739.22,"endTime":1743.51,"body":"a numbers person. So my eyes"},{"speaker":"Katie Lance","startTime":1739.22,"endTime":1743.51,"body":"tend to glaze over. Right. And"},{"speaker":"Katie Lance","startTime":1743.54,"endTime":1745.73,"body":"even if you are a numbers"},{"speaker":"Katie Lance","startTime":1743.54,"endTime":1745.73,"body":"person, I think sometimes with"},{"speaker":"Katie Lance","startTime":1745.73,"endTime":1749.06,"body":"market data, it can be hard to"},{"speaker":"Katie Lance","startTime":1745.73,"endTime":1749.06,"body":"explain. If you're talking to"},{"speaker":"Katie Lance","startTime":1749.06,"endTime":1751.25,"body":"another agent, you know, they"},{"speaker":"Katie Lance","startTime":1749.06,"endTime":1751.25,"body":"understand all the terminology,"},{"speaker":"Katie Lance","startTime":1751.25,"endTime":1754.61,"body":"but there's often a lot of"},{"speaker":"Katie Lance","startTime":1751.25,"endTime":1754.61,"body":"terminology like days on market"},{"speaker":"Katie Lance","startTime":1754.61,"endTime":1757.61,"body":"and median home price. And yeah,"},{"speaker":"Katie Lance","startTime":1754.61,"endTime":1757.61,"body":"to us, it's like well, of course"},{"speaker":"Katie Lance","startTime":1757.61,"endTime":1760.58,"body":"we know what that means. But a"},{"speaker":"Katie Lance","startTime":1757.61,"endTime":1760.58,"body":"lot of people don't know what"},{"speaker":"Katie Lance","startTime":1760.61,"endTime":1765.35,"body":"what is inventory mean, and this"},{"speaker":"Katie Lance","startTime":1760.61,"endTime":1765.35,"body":"and that. So what's challenging"},{"speaker":"Katie Lance","startTime":1765.35,"endTime":1768.65,"body":"right now about ChatGPT is it's"},{"speaker":"Katie Lance","startTime":1765.35,"endTime":1768.65,"body":"it's really difficult to pull"},{"speaker":"Katie Lance","startTime":1768.65,"endTime":1771.14,"body":"market data directly from"},{"speaker":"Katie Lance","startTime":1768.65,"endTime":1771.14,"body":"ChatGPT because it's not"},{"speaker":"Katie Lance","startTime":1771.44,"endTime":1774.05,"body":"connected to the internet as of"},{"speaker":"Katie Lance","startTime":1771.44,"endTime":1774.05,"body":"right now, of course, there's"},{"speaker":"Katie Lance","startTime":1774.08,"endTime":1776.45,"body":"there's different plugins you"},{"speaker":"Katie Lance","startTime":1774.08,"endTime":1776.45,"body":"can use that will assist with"},{"speaker":"Katie Lance","startTime":1776.45,"endTime":1779.36,"body":"that, you know, in an agent"},{"speaker":"Katie Lance","startTime":1776.45,"endTime":1779.36,"body":"could go to their MLS or"},{"speaker":"Katie Lance","startTime":1779.36,"endTime":1782.24,"body":"association now for some of that"},{"speaker":"Katie Lance","startTime":1779.36,"endTime":1782.24,"body":"data. But I do think it's pretty"},{"speaker":"Katie Lance","startTime":1782.24,"endTime":1786.23,"body":"cool that you guys have it all"},{"speaker":"Katie Lance","startTime":1782.24,"endTime":1786.23,"body":"in one spot. So they could just"},{"speaker":"Katie Lance","startTime":1786.23,"endTime":1789.11,"body":"log in and look at it. And then"},{"speaker":"Katie Lance","startTime":1786.23,"endTime":1789.11,"body":"you know, if you get through a"},{"speaker":"Katie Lance","startTime":1789.11,"endTime":1792.26,"body":"few clicks of a button to be"},{"speaker":"Katie Lance","startTime":1789.11,"endTime":1792.26,"body":"able to create something that,"},{"speaker":"Katie Lance","startTime":1793.1,"endTime":1795.98,"body":"you know, explains what those"},{"speaker":"Katie Lance","startTime":1793.1,"endTime":1795.98,"body":"numbers mean, whether it's a"},{"speaker":"Katie Lance","startTime":1795.98,"endTime":1799.76,"body":"video script or an email or"},{"speaker":"Katie Lance","startTime":1795.98,"endTime":1799.76,"body":"social media posts, so you know,"},{"speaker":"Katie Lance","startTime":1799.76,"endTime":1802.94,"body":"It's exciting to see I'm not"},{"speaker":"Katie Lance","startTime":1799.76,"endTime":1802.94,"body":"paid to say this, but I thought"},{"speaker":"Katie Lance","startTime":1802.94,"endTime":1805.55,"body":"it was really exciting to see."},{"speaker":"Katie Lance","startTime":1802.94,"endTime":1805.55,"body":"And I hope more companies follow"},{"speaker":"Katie Lance","startTime":1805.55,"endTime":1807.98,"body":"suit, honestly, like, I just"},{"speaker":"Katie Lance","startTime":1805.55,"endTime":1807.98,"body":"feel like, again, if you talk"},{"speaker":"Katie Lance","startTime":1807.98,"endTime":1811.01,"body":"about efficiency and time"},{"speaker":"Katie Lance","startTime":1807.98,"endTime":1811.01,"body":"management, and, you know, just"},{"speaker":"Katie Lance","startTime":1811.04,"endTime":1814.25,"body":"having a tool that makes your"},{"speaker":"Katie Lance","startTime":1811.04,"endTime":1814.25,"body":"job easier, I just would imagine"},{"speaker":"Katie Lance","startTime":1814.25,"endTime":1816.65,"body":"that, you know, that's kind of a"},{"speaker":"Katie Lance","startTime":1814.25,"endTime":1816.65,"body":"win win all around."},{"speaker":"Reggie Nicolay","startTime":1817.49,"endTime":1819.89,"body":"And we really"},{"speaker":"Reggie Nicolay","startTime":1817.49,"endTime":1819.89,"body":"hope what you said earlier"},{"speaker":"Reggie Nicolay","startTime":1819.89,"endTime":1824.48,"body":"agents do, and that's, you know,"},{"speaker":"Reggie Nicolay","startTime":1819.89,"endTime":1824.48,"body":"make it their own. Take, take"},{"speaker":"Reggie Nicolay","startTime":1824.51,"endTime":1827.93,"body":"take what's there is, maybe it's"},{"speaker":"Reggie Nicolay","startTime":1824.51,"endTime":1827.93,"body":"your 80% complete, but put in a"},{"speaker":"Reggie Nicolay","startTime":1827.93,"endTime":1830.78,"body":"little extra to make it"},{"speaker":"Reggie Nicolay","startTime":1827.93,"endTime":1830.78,"body":"customized even more, you know,"},{"speaker":"Reggie Nicolay","startTime":1830.78,"endTime":1834.08,"body":"as there's something you say, Is"},{"speaker":"Reggie Nicolay","startTime":1830.78,"endTime":1834.08,"body":"there something you always sign"},{"speaker":"Reggie Nicolay","startTime":1834.08,"endTime":1835.64,"body":"off on with whatever it is?"},{"speaker":"Katie Lance","startTime":1837.59,"endTime":1839.66,"body":"And one tip, I"},{"speaker":"Katie Lance","startTime":1837.59,"endTime":1839.66,"body":"would say to you for that, and"},{"speaker":"Katie Lance","startTime":1839.69,"endTime":1842.45,"body":"Jeannie, you actually said this"},{"speaker":"Katie Lance","startTime":1839.69,"endTime":1842.45,"body":"earlier, I don't even know if"},{"speaker":"Katie Lance","startTime":1842.45,"endTime":1844.82,"body":"you realize you said this, but I"},{"speaker":"Katie Lance","startTime":1842.45,"endTime":1844.82,"body":"caught it. And you were saying"},{"speaker":"Katie Lance","startTime":1844.82,"endTime":1847.88,"body":"like, when you say something out"},{"speaker":"Katie Lance","startTime":1844.82,"endTime":1847.88,"body":"loud, you can really tell if"},{"speaker":"Katie Lance","startTime":1847.88,"endTime":1850.73,"body":"that's you or not, because it's"},{"speaker":"Katie Lance","startTime":1847.88,"endTime":1850.73,"body":"one thing to read it but like,"},{"speaker":"Katie Lance","startTime":1850.76,"endTime":1853.19,"body":"you know, especially like with"},{"speaker":"Katie Lance","startTime":1850.76,"endTime":1853.19,"body":"the market reports with our PR"},{"speaker":"Katie Lance","startTime":1853.19,"endTime":1856.55,"body":"or anything with chat TPT. If"},{"speaker":"Katie Lance","startTime":1853.19,"endTime":1856.55,"body":"you get in good, well, that"},{"speaker":"Katie Lance","startTime":1856.55,"endTime":1859.43,"body":"sounds good. But then if you say"},{"speaker":"Katie Lance","startTime":1856.55,"endTime":1859.43,"body":"it out loud and go, Wait a"},{"speaker":"Katie Lance","startTime":1859.43,"endTime":1862.13,"body":"minute, maybe I need to tweak it"},{"speaker":"Katie Lance","startTime":1859.43,"endTime":1862.13,"body":"a little bit, you know that?"},{"speaker":"Katie Lance","startTime":1862.4,"endTime":1865.85,"body":"That is one way to kind of I do"},{"speaker":"Katie Lance","startTime":1862.4,"endTime":1865.85,"body":"double check yourself."},{"speaker":"Genie Willett","startTime":1866.12,"endTime":1869.36,"body":"I do always do"},{"speaker":"Genie Willett","startTime":1866.12,"endTime":1869.36,"body":"that. Because everyone's small."},{"speaker":"Genie Willett","startTime":1869.36,"endTime":1872.36,"body":"Someone else writes something"},{"speaker":"Genie Willett","startTime":1869.36,"endTime":1872.36,"body":"that I read here, and then I'll"},{"speaker":"Genie Willett","startTime":1872.36,"endTime":1875.27,"body":"read out loud, like, Oh, that"},{"speaker":"Genie Willett","startTime":1872.36,"endTime":1875.27,"body":"feels really, really awkward."},{"speaker":"Genie Willett","startTime":1876.14,"endTime":1880.13,"body":"ever say that like that? I don't"},{"speaker":"Genie Willett","startTime":1876.14,"endTime":1880.13,"body":"even know how to say that. I'm"},{"speaker":"Genie Willett","startTime":1880.13,"endTime":1883.25,"body":"like, This is what I would say"},{"speaker":"Genie Willett","startTime":1880.13,"endTime":1883.25,"body":"and then you know, but you're"},{"speaker":"Genie Willett","startTime":1883.25,"endTime":1885.83,"body":"right. That's a it's a really"},{"speaker":"Genie Willett","startTime":1883.25,"endTime":1885.83,"body":"good the way you read and the"},{"speaker":"Genie Willett","startTime":1885.83,"endTime":1889.22,"body":"way you speak are very"},{"speaker":"Genie Willett","startTime":1885.83,"endTime":1889.22,"body":"different. Yeah. For sure."},{"speaker":"Reggie Nicolay","startTime":1889.28,"endTime":1890.12,"body":"What's that"},{"speaker":"Reggie Nicolay","startTime":1889.28,"endTime":1890.12,"body":"word?"},{"speaker":"Katie Lance","startTime":1892.1,"endTime":1893.63,"body":"I would never say"},{"speaker":"Katie Lance","startTime":1892.1,"endTime":1893.63,"body":"like, yeah."},{"speaker":"Unknown","startTime":1894.11,"endTime":1898.97,"body":"Exactly. So you've had"},{"speaker":"Unknown","startTime":1894.11,"endTime":1898.97,"body":"a lot of tips today. Do you have"},{"speaker":"Unknown","startTime":1898.97,"endTime":1902.21,"body":"something that like packages"},{"speaker":"Unknown","startTime":1898.97,"endTime":1902.21,"body":"this up into some little"},{"speaker":"Unknown","startTime":1902.21,"endTime":1905.87,"body":"checklist that maybe we could"},{"speaker":"Unknown","startTime":1902.21,"endTime":1905.87,"body":"get out to the listeners? I do."},{"speaker":"Katie Lance","startTime":1905.9,"endTime":1909.47,"body":"Thank you for"},{"speaker":"Katie Lance","startTime":1905.9,"endTime":1909.47,"body":"asking. Yes. Well, I've been"},{"speaker":"Katie Lance","startTime":1909.47,"endTime":1911.69,"body":"asked a lot about this, you"},{"speaker":"Katie Lance","startTime":1909.47,"endTime":1911.69,"body":"know, just over the past few"},{"speaker":"Katie Lance","startTime":1911.69,"endTime":1914.54,"body":"weeks, a few months, of course."},{"speaker":"Katie Lance","startTime":1911.69,"endTime":1914.54,"body":"And like you said, I don't think"},{"speaker":"Katie Lance","startTime":1914.54,"endTime":1917.81,"body":"it's going away anytime soon. So"},{"speaker":"Katie Lance","startTime":1914.54,"endTime":1917.81,"body":"yeah, we have a free resource."},{"speaker":"Katie Lance","startTime":1918.17,"endTime":1930.77,"body":"If anyone who listening goes to"},{"speaker":"Katie Lance","startTime":1918.17,"endTime":1930.77,"body":"katielance.com/chatgpt. It's"},{"speaker":"Katie Lance","startTime":1930.77,"endTime":1933.02,"body":"just a free checklist that we"},{"speaker":"Katie Lance","startTime":1930.77,"endTime":1933.02,"body":"put together, it's a multiple"},{"speaker":"Katie Lance","startTime":1933.02,"endTime":1935.78,"body":"page PDF, you'll go to that"},{"speaker":"Katie Lance","startTime":1933.02,"endTime":1935.78,"body":"link, put your name and email in"},{"speaker":"Katie Lance","startTime":1935.78,"endTime":1938.51,"body":"and then we'll send it to you."},{"speaker":"Katie Lance","startTime":1935.78,"endTime":1938.51,"body":"And it's just it's got a lot of"},{"speaker":"Katie Lance","startTime":1938.51,"endTime":1941.39,"body":"great ideas and tips of how"},{"speaker":"Katie Lance","startTime":1938.51,"endTime":1941.39,"body":"agents can use it for social"},{"speaker":"Katie Lance","startTime":1941.39,"endTime":1944.33,"body":"media for their listings for"},{"speaker":"Katie Lance","startTime":1941.39,"endTime":1944.33,"body":"video ideas, lots of do's and"},{"speaker":"Katie Lance","startTime":1944.33,"endTime":1948.83,"body":"don'ts to prompt ideas. So"},{"speaker":"Katie Lance","startTime":1944.33,"endTime":1948.83,"body":"whether someone's new chat GPT,"},{"speaker":"Katie Lance","startTime":1948.83,"endTime":1951.65,"body":"or they've been using it for a"},{"speaker":"Katie Lance","startTime":1948.83,"endTime":1951.65,"body":"while. That's a it's definitely"},{"speaker":"Katie Lance","startTime":1951.65,"endTime":1954.65,"body":"a helpful resource. So yeah, and"},{"speaker":"Katie Lance","startTime":1951.65,"endTime":1954.65,"body":"invite anybody listening to to"},{"speaker":"Katie Lance","startTime":1954.65,"endTime":1957.14,"body":"check it out. And then message"},{"speaker":"Katie Lance","startTime":1954.65,"endTime":1957.14,"body":"me, let me know, you know what"},{"speaker":"Katie Lance","startTime":1957.14,"endTime":1959.3,"body":"you thought if you have"},{"speaker":"Katie Lance","startTime":1957.14,"endTime":1959.3,"body":"questions, how we can make it"},{"speaker":"Katie Lance","startTime":1959.3,"endTime":1961.1,"body":"better. We're always open to"},{"speaker":"Katie Lance","startTime":1959.3,"endTime":1961.1,"body":"that."},{"speaker":"Katie Lance","startTime":1961.56,"endTime":1964.35,"body":"Wonderful that sounds like such"},{"speaker":"Katie Lance","startTime":1961.56,"endTime":1964.35,"body":"a great resource and you as"},{"speaker":"Katie Lance","startTime":1964.35,"endTime":1967.35,"body":"well, a great resource. Katie,"},{"speaker":"Katie Lance","startTime":1964.35,"endTime":1967.35,"body":"this has been such a fantastic"},{"speaker":"Katie Lance","startTime":1967.35,"endTime":1971.25,"body":"and insightful discussion today."},{"speaker":"Katie Lance","startTime":1967.35,"endTime":1971.25,"body":"Thank you. Thank you both so"},{"speaker":"Katie Lance","startTime":1971.25,"endTime":1975.15,"body":"much. This is so much fun. There"},{"speaker":"Katie Lance","startTime":1971.25,"endTime":1975.15,"body":"is no doubt that social media"},{"speaker":"Katie Lance","startTime":1975.15,"endTime":1979.11,"body":"and AI technologies like ChatGPT"},{"speaker":"Katie Lance","startTime":1975.15,"endTime":1979.11,"body":"are transforming the real estate"},{"speaker":"Katie Lance","startTime":1979.11,"endTime":1982.53,"body":"landscape and providing agents"},{"speaker":"Katie Lance","startTime":1979.11,"endTime":1982.53,"body":"with powerful tools to reach"},{"speaker":"Katie Lance","startTime":1982.56,"endTime":1986.43,"body":"engage their prospects and"},{"speaker":"Katie Lance","startTime":1982.56,"endTime":1986.43,"body":"clients. Stay tuned for future"},{"speaker":"Katie Lance","startTime":1986.43,"endTime":1989.94,"body":"episodes of decoding real estate"},{"speaker":"Katie Lance","startTime":1986.43,"endTime":1989.94,"body":"for more tips and strategies on"},{"speaker":"Katie Lance","startTime":1989.94,"endTime":1993.21,"body":"leveraging these innovations to"},{"speaker":"Katie Lance","startTime":1989.94,"endTime":1993.21,"body":"streamline your workflows,"},{"speaker":"Katie Lance","startTime":1993.27,"endTime":1996.81,"body":"enhance client interactions, and"},{"speaker":"Katie Lance","startTime":1993.27,"endTime":1996.81,"body":"thrive in the ever evolving"},{"speaker":"Katie Lance","startTime":1996.81,"endTime":1999.54,"body":"world of real estate marketing."},{"speaker":"Katie Lance","startTime":1996.81,"endTime":1999.54,"body":"Until next time,"}]}