{"version":"1.0.0","segments":[{"speaker":"Unknown","startTime":0.48,"endTime":1.71,"body":"decoding Real Estate?"},{"speaker":"Reggie Nicolay","startTime":152.89,"endTime":155.02,"body":"Hello Tamany,"},{"speaker":"Reggie Nicolay","startTime":152.89,"endTime":155.02,"body":"welcome to the show."},{"speaker":"Tamany Hall","startTime":155.32,"endTime":156.79,"body":"Hi, thank you for"},{"speaker":"Tamany Hall","startTime":155.32,"endTime":156.79,"body":"having me."},{"speaker":"Reggie Nicolay","startTime":156.91,"endTime":158.95,"body":"Yes. We're"},{"speaker":"Reggie Nicolay","startTime":156.91,"endTime":158.95,"body":"really excited about this"},{"speaker":"Reggie Nicolay","startTime":158.98,"endTime":162.82,"body":"episode. You know, when I was"},{"speaker":"Reggie Nicolay","startTime":158.98,"endTime":162.82,"body":"doing a little research on you,"},{"speaker":"Reggie Nicolay","startTime":162.85,"endTime":167.05,"body":"I saw your background and it's"},{"speaker":"Reggie Nicolay","startTime":162.85,"endTime":167.05,"body":"it's wild, the parallels between"},{"speaker":"Reggie Nicolay","startTime":167.05,"endTime":170.8,"body":"my wife and you, you know, she"},{"speaker":"Reggie Nicolay","startTime":167.05,"endTime":170.8,"body":"was a teacher kind of grew up in"},{"speaker":"Reggie Nicolay","startTime":170.8,"endTime":174.34,"body":"a real estate family. But I saw"},{"speaker":"Reggie Nicolay","startTime":170.8,"endTime":174.34,"body":"some of those elements. And I'm"},{"speaker":"Reggie Nicolay","startTime":174.34,"endTime":178.15,"body":"just curious, you know, it's a"},{"speaker":"Reggie Nicolay","startTime":174.34,"endTime":178.15,"body":"unique mix. What got you into"},{"speaker":"Reggie Nicolay","startTime":178.15,"endTime":180.85,"body":"the real estate industry and"},{"speaker":"Reggie Nicolay","startTime":178.15,"endTime":180.85,"body":"actually helping agents with"},{"speaker":"Reggie Nicolay","startTime":180.85,"endTime":182.5,"body":"their social media challenges?"},{"speaker":"Tamany Hall","startTime":182.74,"endTime":185.23,"body":"Yeah, it's been a"},{"speaker":"Tamany Hall","startTime":182.74,"endTime":185.23,"body":"journey. What did your wife"},{"speaker":"Tamany Hall","startTime":185.23,"endTime":185.65,"body":"teach?"},{"speaker":"Reggie Nicolay","startTime":185.88,"endTime":187.95,"body":"So she was"},{"speaker":"Reggie Nicolay","startTime":185.88,"endTime":187.95,"body":"second grade, and it was okay."},{"speaker":"Reggie Nicolay","startTime":187.98,"endTime":190.95,"body":"Yeah. So and it was actually"},{"speaker":"Reggie Nicolay","startTime":187.98,"endTime":190.95,"body":"sometimes is the mixed first and"},{"speaker":"Reggie Nicolay","startTime":190.95,"endTime":193.29,"body":"second grade. Yeah. Trying."},{"speaker":"Tamany Hall","startTime":193.62,"endTime":196.32,"body":"Yeah. I'm a firm"},{"speaker":"Tamany Hall","startTime":193.62,"endTime":196.32,"body":"believer that teachers can be"},{"speaker":"Tamany Hall","startTime":196.32,"endTime":199.74,"body":"successful at literally any"},{"speaker":"Tamany Hall","startTime":196.32,"endTime":199.74,"body":"career because you learn so much"},{"speaker":"Tamany Hall","startTime":199.74,"endTime":204.9,"body":"about so much. Yeah, I grew up"},{"speaker":"Tamany Hall","startTime":199.74,"endTime":204.9,"body":"around real estate. I literally"},{"speaker":"Tamany Hall","startTime":204.9,"endTime":208.26,"body":"my first job, I got paid $5 an"},{"speaker":"Tamany Hall","startTime":204.9,"endTime":208.26,"body":"hour to put address labels on"},{"speaker":"Tamany Hall","startTime":208.26,"endTime":211.68,"body":"mailers for my parents. I was"},{"speaker":"Tamany Hall","startTime":208.26,"endTime":211.68,"body":"Easter Bunny, one year, we went"},{"speaker":"Tamany Hall","startTime":211.68,"endTime":214.26,"body":"door knocking all the time. So"},{"speaker":"Tamany Hall","startTime":211.68,"endTime":214.26,"body":"like I just grew up around it."},{"speaker":"Tamany Hall","startTime":214.62,"endTime":219.66,"body":"And my parents were agents turn"},{"speaker":"Tamany Hall","startTime":214.62,"endTime":219.66,"body":"brokers. So they brought Keller"},{"speaker":"Tamany Hall","startTime":219.66,"endTime":222.81,"body":"Williams to Northern California."},{"speaker":"Tamany Hall","startTime":219.66,"endTime":222.81,"body":"So I was a part of the grand"},{"speaker":"Tamany Hall","startTime":222.81,"endTime":225.9,"body":"opening. And I would my very"},{"speaker":"Tamany Hall","startTime":222.81,"endTime":225.9,"body":"first like job job was"},{"speaker":"Tamany Hall","startTime":225.9,"endTime":229.95,"body":"receptionist there. So I just"},{"speaker":"Tamany Hall","startTime":225.9,"endTime":229.95,"body":"had a lot of experience and"},{"speaker":"Tamany Hall","startTime":229.95,"endTime":232.29,"body":"knowledge around real estate and"},{"speaker":"Tamany Hall","startTime":229.95,"endTime":232.29,"body":"specifically real estate"},{"speaker":"Tamany Hall","startTime":232.29,"endTime":235.05,"body":"marketing, because that's where"},{"speaker":"Tamany Hall","startTime":232.29,"endTime":235.05,"body":"they would pull me my brother"},{"speaker":"Tamany Hall","startTime":235.05,"endTime":239.43,"body":"into help. And, but, you know, I"},{"speaker":"Tamany Hall","startTime":235.05,"endTime":239.43,"body":"was stubborn, and I was like,"},{"speaker":"Tamany Hall","startTime":239.43,"endTime":242.94,"body":"No, I want to be a teacher. So I"},{"speaker":"Tamany Hall","startTime":239.43,"endTime":242.94,"body":"went to school, I got a math"},{"speaker":"Tamany Hall","startTime":242.94,"endTime":247.14,"body":"degree and a secondary teaching"},{"speaker":"Tamany Hall","startTime":242.94,"endTime":247.14,"body":"credential and taught for about"},{"speaker":"Tamany Hall","startTime":247.14,"endTime":250.98,"body":"six years. Four of those were"},{"speaker":"Tamany Hall","startTime":247.14,"endTime":250.98,"body":"overseas in Bogota, Colombia."},{"speaker":"Tamany Hall","startTime":251.46,"endTime":255.69,"body":"And while I was over there, my"},{"speaker":"Tamany Hall","startTime":251.46,"endTime":255.69,"body":"dad unfortunately got diagnosed"},{"speaker":"Tamany Hall","startTime":255.69,"endTime":260.55,"body":"with Lou Gehrig's disease, which"},{"speaker":"Tamany Hall","startTime":255.69,"endTime":260.55,"body":"is also known as ALS and was"},{"speaker":"Tamany Hall","startTime":260.58,"endTime":265.53,"body":"essentially 100% disabled and so"},{"speaker":"Tamany Hall","startTime":260.58,"endTime":265.53,"body":"I'm the only single kiddo. So I"},{"speaker":"Tamany Hall","startTime":265.53,"endTime":269.22,"body":"decided to move back home and"},{"speaker":"Tamany Hall","startTime":265.53,"endTime":269.22,"body":"help my mom and tried to do a"},{"speaker":"Tamany Hall","startTime":269.22,"endTime":276.0,"body":"nine to five and was like, nope."},{"speaker":"Tamany Hall","startTime":269.22,"endTime":276.0,"body":"And throughout that journey, I"},{"speaker":"Tamany Hall","startTime":276.0,"endTime":278.1,"body":"mean, you know, I got"},{"speaker":"Tamany Hall","startTime":276.0,"endTime":278.1,"body":"reconnected attempt at my"},{"speaker":"Tamany Hall","startTime":278.1,"endTime":281.34,"body":"brothers. He was doing like the"},{"speaker":"Tamany Hall","startTime":278.1,"endTime":281.34,"body":"books for Keller Williams in"},{"speaker":"Tamany Hall","startTime":281.34,"endTime":284.73,"body":"Sacramento, California. And they"},{"speaker":"Tamany Hall","startTime":281.34,"endTime":284.73,"body":"needed a temp for the front"},{"speaker":"Tamany Hall","startTime":284.73,"endTime":287.01,"body":"desk. I was like, Well, I did"},{"speaker":"Tamany Hall","startTime":284.73,"endTime":287.01,"body":"that a long time ago. I'll just"},{"speaker":"Tamany Hall","startTime":287.01,"endTime":290.76,"body":"hop in and do it. When I was"},{"speaker":"Tamany Hall","startTime":287.01,"endTime":290.76,"body":"there. I just I noticed this"},{"speaker":"Tamany Hall","startTime":290.76,"endTime":293.88,"body":"need for like ala carte"},{"speaker":"Tamany Hall","startTime":290.76,"endTime":293.88,"body":"marketing support for agents,"},{"speaker":"Tamany Hall","startTime":293.88,"endTime":296.58,"body":"you know, depending on your"},{"speaker":"Tamany Hall","startTime":293.88,"endTime":296.58,"body":"brokerage or whatever. It"},{"speaker":"Tamany Hall","startTime":296.58,"endTime":299.04,"body":"depends, it depends on what"},{"speaker":"Tamany Hall","startTime":296.58,"endTime":299.04,"body":"actual support you have, and a"},{"speaker":"Tamany Hall","startTime":299.04,"endTime":303.63,"body":"lot of agents don't have And so"},{"speaker":"Tamany Hall","startTime":299.04,"endTime":303.63,"body":"that's kind of I started when I"},{"speaker":"Tamany Hall","startTime":303.63,"endTime":306.75,"body":"started my business. I started"},{"speaker":"Tamany Hall","startTime":303.63,"endTime":306.75,"body":"with like logo design, business"},{"speaker":"Tamany Hall","startTime":306.75,"endTime":309.9,"body":"card design, but I'm my father's"},{"speaker":"Tamany Hall","startTime":306.75,"endTime":309.9,"body":"daughter, I'm very"},{"speaker":"Tamany Hall","startTime":309.9,"endTime":312.57,"body":"entrepreneurial and quickly"},{"speaker":"Tamany Hall","startTime":309.9,"endTime":312.57,"body":"realized you can't scale that."},{"speaker":"Tamany Hall","startTime":313.11,"endTime":317.88,"body":"And so when I was teaching"},{"speaker":"Tamany Hall","startTime":313.11,"endTime":317.88,"body":"because I was going what broke"},{"speaker":"Tamany Hall","startTime":317.91,"endTime":321.66,"body":"according to my standards, I was"},{"speaker":"Tamany Hall","startTime":317.91,"endTime":321.66,"body":"doing a side business and"},{"speaker":"Tamany Hall","startTime":321.66,"endTime":324.57,"body":"marketing on Instagram. So I"},{"speaker":"Tamany Hall","startTime":321.66,"endTime":324.57,"body":"kind of just, like, merged all"},{"speaker":"Tamany Hall","startTime":324.57,"endTime":327.72,"body":"of my backgrounds together and"},{"speaker":"Tamany Hall","startTime":324.57,"endTime":327.72,"body":"made my business as simple"},{"speaker":"Tamany Hall","startTime":327.72,"endTime":328.32,"body":"touches."},{"speaker":"Reggie Nicolay","startTime":328.0,"endTime":330.16,"body":"I love that"},{"speaker":"Reggie Nicolay","startTime":328.0,"endTime":330.16,"body":"story. Yeah."},{"speaker":"Genie Willett","startTime":330.19,"endTime":334.66,"body":"I love that."},{"speaker":"Genie Willett","startTime":330.19,"endTime":334.66,"body":"Obviously, you yourself have"},{"speaker":"Genie Willett","startTime":334.66,"endTime":337.39,"body":"found success on Instagram."},{"speaker":"Genie Willett","startTime":334.66,"endTime":337.39,"body":"That's actually how we found"},{"speaker":"Genie Willett","startTime":337.39,"endTime":341.47,"body":"you. So what are your thoughts"},{"speaker":"Genie Willett","startTime":337.39,"endTime":341.47,"body":"on how realtors can capitalize"},{"speaker":"Genie Willett","startTime":341.47,"endTime":344.95,"body":"on Instagram specifically to"},{"speaker":"Genie Willett","startTime":341.47,"endTime":344.95,"body":"consistently generate those"},{"speaker":"Genie Willett","startTime":344.95,"endTime":346.03,"body":"quality leads?"},{"speaker":"Tamany Hall","startTime":346.45,"endTime":349.72,"body":"Yeah, so like me,"},{"speaker":"Tamany Hall","startTime":346.45,"endTime":349.72,"body":"myself, I'm not a salesperson,"},{"speaker":"Tamany Hall","startTime":349.72,"endTime":352.69,"body":"I'm, I kind of consider myself"},{"speaker":"Tamany Hall","startTime":349.72,"endTime":352.69,"body":"an ambivert. So like half"},{"speaker":"Tamany Hall","startTime":352.69,"endTime":356.44,"body":"introverted, have extroverted"},{"speaker":"Tamany Hall","startTime":352.69,"endTime":356.44,"body":"and the reason that I do well on"},{"speaker":"Tamany Hall","startTime":356.47,"endTime":360.91,"body":"on Instagram specifically, is"},{"speaker":"Tamany Hall","startTime":356.47,"endTime":360.91,"body":"that by the time they reach out"},{"speaker":"Tamany Hall","startTime":360.91,"endTime":363.73,"body":"to me, they're already warm"},{"speaker":"Tamany Hall","startTime":360.91,"endTime":363.73,"body":"leads, because they've been"},{"speaker":"Tamany Hall","startTime":363.73,"endTime":367.36,"body":"watching me, you know, I'm a"},{"speaker":"Tamany Hall","startTime":363.73,"endTime":367.36,"body":"teacher. So like, I really dive"},{"speaker":"Tamany Hall","startTime":367.36,"endTime":369.58,"body":"into the educational content,"},{"speaker":"Tamany Hall","startTime":367.36,"endTime":369.58,"body":"because that's where that's my"},{"speaker":"Tamany Hall","startTime":369.58,"endTime":371.71,"body":"jam, but everyone's jam is"},{"speaker":"Tamany Hall","startTime":369.58,"endTime":371.71,"body":"different. And I think that's"},{"speaker":"Tamany Hall","startTime":371.71,"endTime":374.59,"body":"what's so awesome about social"},{"speaker":"Tamany Hall","startTime":371.71,"endTime":374.59,"body":"media, is you get to do what you"},{"speaker":"Tamany Hall","startTime":374.59,"endTime":377.92,"body":"want to do with it, you know,"},{"speaker":"Tamany Hall","startTime":374.59,"endTime":377.92,"body":"having the systems in place. So"},{"speaker":"Tamany Hall","startTime":378.13,"endTime":380.92,"body":"especially like millennials, and"},{"speaker":"Tamany Hall","startTime":378.13,"endTime":380.92,"body":"younger, we would prefer to do"},{"speaker":"Tamany Hall","startTime":380.92,"endTime":383.83,"body":"everything click, click, click"},{"speaker":"Tamany Hall","startTime":380.92,"endTime":383.83,"body":"versus calling, calling you up,"},{"speaker":"Tamany Hall","startTime":383.83,"endTime":386.98,"body":"and like, Hey, can I set an"},{"speaker":"Tamany Hall","startTime":383.83,"endTime":386.98,"body":"appointment with you. So having"},{"speaker":"Tamany Hall","startTime":386.98,"endTime":389.92,"body":"that stuff set up the Lincoln"},{"speaker":"Tamany Hall","startTime":386.98,"endTime":389.92,"body":"bio is like your number one lead"},{"speaker":"Tamany Hall","startTime":389.92,"endTime":393.91,"body":"generation place. And that's"},{"speaker":"Tamany Hall","startTime":389.92,"endTime":393.91,"body":"usually where I start with my"},{"speaker":"Tamany Hall","startTime":393.91,"endTime":396.28,"body":"coaching clients is like, hey,"},{"speaker":"Tamany Hall","startTime":393.91,"endTime":396.28,"body":"let's look at your LinkedIn bio,"},{"speaker":"Tamany Hall","startTime":396.28,"endTime":399.88,"body":"and how many clicks until I can"},{"speaker":"Tamany Hall","startTime":396.28,"endTime":399.88,"body":"actually give you my email. And"},{"speaker":"Tamany Hall","startTime":399.88,"endTime":403.93,"body":"if it's more than, like, two,"},{"speaker":"Tamany Hall","startTime":399.88,"endTime":403.93,"body":"something's wrong. One is"},{"speaker":"Tamany Hall","startTime":403.93,"endTime":408.16,"body":"preferable. But you know, the"},{"speaker":"Tamany Hall","startTime":403.93,"endTime":408.16,"body":"consistency and the contents of"},{"speaker":"Tamany Hall","startTime":408.16,"endTime":410.53,"body":"like that, I know a lot of"},{"speaker":"Tamany Hall","startTime":408.16,"endTime":410.53,"body":"people focus on follower count,"},{"speaker":"Tamany Hall","startTime":410.53,"endTime":413.38,"body":"and reach and stuff like that."},{"speaker":"Tamany Hall","startTime":410.53,"endTime":413.38,"body":"But actually, having a large"},{"speaker":"Tamany Hall","startTime":413.38,"endTime":415.84,"body":"following, that's not super"},{"speaker":"Tamany Hall","startTime":413.38,"endTime":415.84,"body":"engaged with your content is"},{"speaker":"Tamany Hall","startTime":415.84,"endTime":418.57,"body":"worse than having a smaller"},{"speaker":"Tamany Hall","startTime":415.84,"endTime":418.57,"body":"following that is super engaged"},{"speaker":"Tamany Hall","startTime":418.57,"endTime":422.41,"body":"with your content. So being"},{"speaker":"Tamany Hall","startTime":418.57,"endTime":422.41,"body":"really clear with like, what"},{"speaker":"Tamany Hall","startTime":422.41,"endTime":424.99,"body":"your who your target audiences,"},{"speaker":"Tamany Hall","startTime":422.41,"endTime":424.99,"body":"what your niche is, creating"},{"speaker":"Tamany Hall","startTime":424.99,"endTime":428.59,"body":"content around that will help"},{"speaker":"Tamany Hall","startTime":424.99,"endTime":428.59,"body":"you be more successful on"},{"speaker":"Tamany Hall","startTime":429.04,"endTime":430.99,"body":"getting the reach that you want"},{"speaker":"Tamany Hall","startTime":429.04,"endTime":430.99,"body":"on Instagram."},{"speaker":"Reggie Nicolay","startTime":431.71,"endTime":433.24,"body":"You know, I've"},{"speaker":"Reggie Nicolay","startTime":431.71,"endTime":433.24,"body":"got to say what you just"},{"speaker":"Reggie Nicolay","startTime":433.24,"endTime":435.76,"body":"mentioned, is, as Jeanne was"},{"speaker":"Reggie Nicolay","startTime":433.24,"endTime":435.76,"body":"alluding to, it's really what"},{"speaker":"Reggie Nicolay","startTime":435.76,"endTime":438.4,"body":"caught our attention about you,"},{"speaker":"Reggie Nicolay","startTime":435.76,"endTime":438.4,"body":"you were very consistent, you're"},{"speaker":"Reggie Nicolay","startTime":438.4,"endTime":441.73,"body":"creating a lot of content, and"},{"speaker":"Reggie Nicolay","startTime":438.4,"endTime":441.73,"body":"you were always in our feet. So"},{"speaker":"Reggie Nicolay","startTime":441.76,"endTime":444.79,"body":"you know, given that now, let's"},{"speaker":"Reggie Nicolay","startTime":441.76,"endTime":444.79,"body":"let's talk to our audience,"},{"speaker":"Reggie Nicolay","startTime":444.79,"endTime":447.88,"body":"realtors, what should they be"},{"speaker":"Reggie Nicolay","startTime":444.79,"endTime":447.88,"body":"sharing on Instagram that can"},{"speaker":"Reggie Nicolay","startTime":447.88,"endTime":450.07,"body":"drive engagement and attract"},{"speaker":"Reggie Nicolay","startTime":447.88,"endTime":450.07,"body":"those leads?"},{"speaker":"Tamany Hall","startTime":450.37,"endTime":454.54,"body":"Yeah, it's funny,"},{"speaker":"Tamany Hall","startTime":450.37,"endTime":454.54,"body":"because usually, my clients that"},{"speaker":"Tamany Hall","startTime":454.54,"endTime":457.81,"body":"are not converting off of"},{"speaker":"Tamany Hall","startTime":454.54,"endTime":457.81,"body":"Instagram are posting 100%,"},{"speaker":"Tamany Hall","startTime":457.81,"endTime":461.59,"body":"about real estate. And that's"},{"speaker":"Tamany Hall","startTime":457.81,"endTime":461.59,"body":"the problem. So I typically"},{"speaker":"Tamany Hall","startTime":461.59,"endTime":464.32,"body":"recommend, I mean, this is kind"},{"speaker":"Tamany Hall","startTime":461.59,"endTime":464.32,"body":"of like a starter package, you"},{"speaker":"Tamany Hall","startTime":464.32,"endTime":467.35,"body":"know, as you get going, you can"},{"speaker":"Tamany Hall","startTime":464.32,"endTime":467.35,"body":"adjust whatever. But I typically"},{"speaker":"Tamany Hall","startTime":467.35,"endTime":470.98,"body":"recommend, you know, you have"},{"speaker":"Tamany Hall","startTime":467.35,"endTime":470.98,"body":"your content bucket of social"},{"speaker":"Tamany Hall","startTime":470.98,"endTime":473.59,"body":"proof. So that's like, you're"},{"speaker":"Tamany Hall","startTime":470.98,"endTime":473.59,"body":"just listed just sold House"},{"speaker":"Tamany Hall","startTime":473.59,"endTime":476.95,"body":"tours, blah, blah, blah, that"},{"speaker":"Tamany Hall","startTime":473.59,"endTime":476.95,"body":"stuff is not going to go viral."},{"speaker":"Tamany Hall","startTime":476.98,"endTime":481.12,"body":"Because honestly, it's boring."},{"speaker":"Tamany Hall","startTime":476.98,"endTime":481.12,"body":"But it's important because it"},{"speaker":"Tamany Hall","startTime":481.12,"endTime":483.49,"body":"shows that you're doing the"},{"speaker":"Tamany Hall","startTime":481.12,"endTime":483.49,"body":"deal. You know, you're you're"},{"speaker":"Tamany Hall","startTime":483.49,"endTime":486.73,"body":"working, you know what you're"},{"speaker":"Tamany Hall","startTime":483.49,"endTime":486.73,"body":"doing. In order to get that"},{"speaker":"Tamany Hall","startTime":486.73,"endTime":489.4,"body":"stuff to get the good reach, you"},{"speaker":"Tamany Hall","startTime":486.73,"endTime":489.4,"body":"have to have the other content"},{"speaker":"Tamany Hall","startTime":489.4,"endTime":493.0,"body":"buckets doing well. And so I"},{"speaker":"Tamany Hall","startTime":489.4,"endTime":493.0,"body":"find a lot of my clients focus"},{"speaker":"Tamany Hall","startTime":493.0,"endTime":496.54,"body":"so hard on that social proof"},{"speaker":"Tamany Hall","startTime":493.0,"endTime":496.54,"body":"stuff. And then nothing comes of"},{"speaker":"Tamany Hall","startTime":496.54,"endTime":499.39,"body":"it and they get frustrated. So"},{"speaker":"Tamany Hall","startTime":496.54,"endTime":499.39,"body":"the other buckets that I"},{"speaker":"Tamany Hall","startTime":499.39,"endTime":503.98,"body":"recommend, typically, one is a"},{"speaker":"Tamany Hall","startTime":499.39,"endTime":503.98,"body":"community bucket. So whether"},{"speaker":"Tamany Hall","startTime":503.98,"endTime":507.46,"body":"that's like promoting small"},{"speaker":"Tamany Hall","startTime":503.98,"endTime":507.46,"body":"businesses in the community, and"},{"speaker":"Tamany Hall","startTime":507.46,"endTime":510.49,"body":"when you do that, and this is"},{"speaker":"Tamany Hall","startTime":507.46,"endTime":510.49,"body":"how I recommend doing it, is"},{"speaker":"Tamany Hall","startTime":510.52,"endTime":513.67,"body":"going and experiencing their"},{"speaker":"Tamany Hall","startTime":510.52,"endTime":513.67,"body":"business, creating a reel,"},{"speaker":"Tamany Hall","startTime":513.7,"endTime":516.91,"body":"basically hyping them up. And"},{"speaker":"Tamany Hall","startTime":513.7,"endTime":516.91,"body":"then when you go to post it,"},{"speaker":"Tamany Hall","startTime":516.91,"endTime":519.43,"body":"you're gonna hit tag people, but"},{"speaker":"Tamany Hall","startTime":516.91,"endTime":519.43,"body":"you're not going to tag them,"},{"speaker":"Tamany Hall","startTime":519.43,"endTime":523.33,"body":"you're going to invite them as a"},{"speaker":"Tamany Hall","startTime":519.43,"endTime":523.33,"body":"collaborator. And they can say"},{"speaker":"Tamany Hall","startTime":523.33,"endTime":526.36,"body":"no, and if they say, No, it just"},{"speaker":"Tamany Hall","startTime":523.33,"endTime":526.36,"body":"defaults to a tag. But if they"},{"speaker":"Tamany Hall","startTime":526.36,"endTime":532.09,"body":"say yes, then your face is now"},{"speaker":"Tamany Hall","startTime":526.36,"endTime":532.09,"body":"also on their profile, doubling"},{"speaker":"Tamany Hall","startTime":532.09,"endTime":535.24,"body":"your reach. Right, and you guys"},{"speaker":"Tamany Hall","startTime":532.09,"endTime":535.24,"body":"will have the same target"},{"speaker":"Tamany Hall","startTime":535.24,"endTime":542.68,"body":"audience. So when when. So yeah,"},{"speaker":"Tamany Hall","startTime":535.24,"endTime":542.68,"body":"yeah, so that's like, I highly"},{"speaker":"Tamany Hall","startTime":542.68,"endTime":545.68,"body":"recommend and then you're out in"},{"speaker":"Tamany Hall","startTime":542.68,"endTime":545.68,"body":"the community, you're making b2b"},{"speaker":"Tamany Hall","startTime":545.68,"endTime":549.16,"body":"connections, you can like,"},{"speaker":"Tamany Hall","startTime":545.68,"endTime":549.16,"body":"promote their business with a"},{"speaker":"Tamany Hall","startTime":549.16,"endTime":551.89,"body":"little coupon card, and you're"},{"speaker":"Tamany Hall","startTime":549.16,"endTime":551.89,"body":"welcome back. Like whatever you"},{"speaker":"Tamany Hall","startTime":551.89,"endTime":554.8,"body":"there's so many opportunities"},{"speaker":"Tamany Hall","startTime":551.89,"endTime":554.8,"body":"there. But there are not many"},{"speaker":"Tamany Hall","startTime":554.8,"endTime":557.74,"body":"agents on Instagram actually"},{"speaker":"Tamany Hall","startTime":554.8,"endTime":557.74,"body":"going out into the community."},{"speaker":"Tamany Hall","startTime":558.1,"endTime":561.88,"body":"Because the what is to be a"},{"speaker":"Tamany Hall","startTime":558.1,"endTime":561.88,"body":"community resource that hasn't"},{"speaker":"Tamany Hall","startTime":561.88,"endTime":566.26,"body":"changed the how has changed. And"},{"speaker":"Tamany Hall","startTime":561.88,"endTime":566.26,"body":"so how we're now doing that with"},{"speaker":"Tamany Hall","startTime":566.35,"endTime":570.31,"body":"short form video across multiple"},{"speaker":"Tamany Hall","startTime":566.35,"endTime":570.31,"body":"platforms. So that's the second"},{"speaker":"Tamany Hall","startTime":570.31,"endTime":573.73,"body":"bucket is my favorite bucket."},{"speaker":"Tamany Hall","startTime":570.31,"endTime":573.73,"body":"You can also do you know, like"},{"speaker":"Tamany Hall","startTime":573.73,"endTime":577.66,"body":"neighborhood tours, or, like if"},{"speaker":"Tamany Hall","startTime":573.73,"endTime":577.66,"body":"you're, if you do a lot of"},{"speaker":"Tamany Hall","startTime":577.66,"endTime":580.87,"body":"relocating from out of state and"},{"speaker":"Tamany Hall","startTime":577.66,"endTime":580.87,"body":"stuff like that, you can break"},{"speaker":"Tamany Hall","startTime":580.87,"endTime":583.51,"body":"down the different neighborhoods"},{"speaker":"Tamany Hall","startTime":580.87,"endTime":583.51,"body":"and like live here if this or"},{"speaker":"Tamany Hall","startTime":583.51,"endTime":591.64,"body":"whatever. And then the third"},{"speaker":"Tamany Hall","startTime":583.51,"endTime":591.64,"body":"bucket education, you know, but"},{"speaker":"Tamany Hall","startTime":592.42,"endTime":596.02,"body":"when I say education, I want to"},{"speaker":"Tamany Hall","startTime":592.42,"endTime":596.02,"body":"be careful because you don't"},{"speaker":"Tamany Hall","startTime":596.02,"endTime":600.16,"body":"need to teach people how to do"},{"speaker":"Tamany Hall","startTime":596.02,"endTime":600.16,"body":"your job, because that's So,"},{"speaker":"Tamany Hall","startTime":600.43,"endTime":604.09,"body":"while you're there, as their"},{"speaker":"Tamany Hall","startTime":600.43,"endTime":604.09,"body":"realtor, or agent, so you need"},{"speaker":"Tamany Hall","startTime":604.09,"endTime":607.3,"body":"to educate them on the decisions"},{"speaker":"Tamany Hall","startTime":604.09,"endTime":607.3,"body":"that they're going to have to"},{"speaker":"Tamany Hall","startTime":607.3,"endTime":613.93,"body":"make. Right? So like, where do I"},{"speaker":"Tamany Hall","startTime":607.3,"endTime":613.93,"body":"want to live? What is important"},{"speaker":"Tamany Hall","startTime":613.93,"endTime":615.94,"body":"to me and a house, things like"},{"speaker":"Tamany Hall","startTime":613.93,"endTime":615.94,"body":"that you're not teaching them"},{"speaker":"Tamany Hall","startTime":615.94,"endTime":619.36,"body":"how to write an offer, because"},{"speaker":"Tamany Hall","startTime":615.94,"endTime":619.36,"body":"that's what you're gonna do. And"},{"speaker":"Tamany Hall","startTime":619.36,"endTime":622.93,"body":"then the other two buckets are"},{"speaker":"Tamany Hall","startTime":619.36,"endTime":622.93,"body":"going to be specific to you non"},{"speaker":"Tamany Hall","startTime":622.93,"endTime":625.69,"body":"real estate related. So it could"},{"speaker":"Tamany Hall","startTime":622.93,"endTime":625.69,"body":"be hobbies, it could be if"},{"speaker":"Tamany Hall","startTime":625.69,"endTime":628.48,"body":"you're like, really into Pilates"},{"speaker":"Tamany Hall","startTime":625.69,"endTime":628.48,"body":"post about Pilates, you're gonna"},{"speaker":"Tamany Hall","startTime":628.48,"endTime":630.7,"body":"find your people you're gonna,"},{"speaker":"Tamany Hall","startTime":628.48,"endTime":630.7,"body":"you know, people that you can"},{"speaker":"Tamany Hall","startTime":630.7,"endTime":634.72,"body":"relate to, if you're a family"},{"speaker":"Tamany Hall","startTime":630.7,"endTime":634.72,"body":"person post about your kiddos"},{"speaker":"Tamany Hall","startTime":634.87,"endTime":637.87,"body":"kiddos are so fun, because they"},{"speaker":"Tamany Hall","startTime":634.87,"endTime":637.87,"body":"get so much engagement."},{"speaker":"Tamany Hall","startTime":637.9,"endTime":642.22,"body":"Everyone's like, Ooh, cute"},{"speaker":"Tamany Hall","startTime":637.9,"endTime":642.22,"body":"babies, like if you're a foodie,"},{"speaker":"Tamany Hall","startTime":642.22,"endTime":646.12,"body":"you post your food, I mean, it,"},{"speaker":"Tamany Hall","startTime":642.22,"endTime":646.12,"body":"the idea is that they're gonna"},{"speaker":"Tamany Hall","startTime":646.12,"endTime":648.55,"body":"fall in love with you, and then"},{"speaker":"Tamany Hall","startTime":646.12,"endTime":648.55,"body":"they're gonna, they're gonna"},{"speaker":"Tamany Hall","startTime":648.58,"endTime":651.22,"body":"recognize you top of mind that"},{"speaker":"Tamany Hall","startTime":648.58,"endTime":651.22,"body":"you're a realtor. So when they"},{"speaker":"Tamany Hall","startTime":651.25,"endTime":653.35,"body":"are ready, they're gonna be"},{"speaker":"Tamany Hall","startTime":651.25,"endTime":653.35,"body":"like, Oh, I like this person, I"},{"speaker":"Tamany Hall","startTime":653.35,"endTime":654.82,"body":"want to meet them, I want to"},{"speaker":"Tamany Hall","startTime":653.35,"endTime":654.82,"body":"work with them."},{"speaker":"Genie Willett","startTime":656.309,"endTime":658.889,"body":"I love that. I"},{"speaker":"Genie Willett","startTime":656.309,"endTime":658.889,"body":"think so often, it gets"},{"speaker":"Genie Willett","startTime":658.889,"endTime":662.459,"body":"overlooked when you're talking"},{"speaker":"Genie Willett","startTime":658.889,"endTime":662.459,"body":"about building your social media"},{"speaker":"Genie Willett","startTime":662.459,"endTime":665.909,"body":"sphere, that it isn't about your"},{"speaker":"Genie Willett","startTime":662.459,"endTime":665.909,"body":"follower count. And I feel like"},{"speaker":"Genie Willett","startTime":665.909,"endTime":668.849,"body":"you're the first person I really"},{"speaker":"Genie Willett","startTime":665.909,"endTime":668.849,"body":"heard say that, and particularly"},{"speaker":"Genie Willett","startTime":668.849,"endTime":673.049,"body":"as a realtor, your your sphere"},{"speaker":"Genie Willett","startTime":668.849,"endTime":673.049,"body":"is going to be relatively small,"},{"speaker":"Genie Willett","startTime":673.049,"endTime":676.139,"body":"right? You're only serving one"},{"speaker":"Genie Willett","startTime":673.049,"endTime":676.139,"body":"community, that's the people you"},{"speaker":"Genie Willett","startTime":676.139,"endTime":681.569,"body":"want in that group. You don't"},{"speaker":"Genie Willett","startTime":676.139,"endTime":681.569,"body":"need 100,000 followers for your,"},{"speaker":"Genie Willett","startTime":681.719,"endTime":683.189,"body":"your leads. Right?"},{"speaker":"Tamany Hall","startTime":683.34,"endTime":686.67,"body":"Exactly. I and you"},{"speaker":"Tamany Hall","startTime":683.34,"endTime":686.67,"body":"said it perfectly. I mean,"},{"speaker":"Tamany Hall","startTime":686.7,"endTime":690.63,"body":"you're a local business, you're"},{"speaker":"Tamany Hall","startTime":686.7,"endTime":690.63,"body":"trying to get local followers."},{"speaker":"Tamany Hall","startTime":691.11,"endTime":695.82,"body":"And I say this a lot to one time"},{"speaker":"Tamany Hall","startTime":691.11,"endTime":695.82,"body":"I was at a training and they"},{"speaker":"Tamany Hall","startTime":695.82,"endTime":697.62,"body":"were introducing me, they're"},{"speaker":"Tamany Hall","startTime":695.82,"endTime":697.62,"body":"like, Oh, she has so many"},{"speaker":"Tamany Hall","startTime":697.62,"endTime":701.34,"body":"followers. And I'm like, I don't"},{"speaker":"Tamany Hall","startTime":697.62,"endTime":701.34,"body":"really care about that. What I'm"},{"speaker":"Tamany Hall","startTime":701.37,"endTime":706.65,"body":"proudest of is I've created a"},{"speaker":"Tamany Hall","startTime":701.37,"endTime":706.65,"body":"space for agents to come and"},{"speaker":"Tamany Hall","startTime":706.65,"endTime":711.48,"body":"feel safe enough to ask"},{"speaker":"Tamany Hall","startTime":706.65,"endTime":711.48,"body":"questions, and get help, because"},{"speaker":"Tamany Hall","startTime":711.51,"endTime":712.86,"body":"where else are they going to go?"},{"speaker":"Genie Willett","startTime":715.23,"endTime":717.48,"body":"Well, that leads"},{"speaker":"Genie Willett","startTime":715.23,"endTime":717.48,"body":"me right into Do you have any"},{"speaker":"Genie Willett","startTime":717.48,"endTime":720.9,"body":"success success stories you can"},{"speaker":"Genie Willett","startTime":717.48,"endTime":720.9,"body":"share? Where realtors use their"},{"speaker":"Genie Willett","startTime":720.9,"endTime":723.72,"body":"Instagram or other social media"},{"speaker":"Genie Willett","startTime":720.9,"endTime":723.72,"body":"strategies to grow their"},{"speaker":"Genie Willett","startTime":723.72,"endTime":725.46,"body":"business? Oh, absolutely."},{"speaker":"Tamany Hall","startTime":728.22,"endTime":731.28,"body":"So I have to come"},{"speaker":"Tamany Hall","startTime":728.22,"endTime":731.28,"body":"to mind. I mean, I have a"},{"speaker":"Tamany Hall","startTime":731.28,"endTime":733.47,"body":"subscription service called"},{"speaker":"Tamany Hall","startTime":731.28,"endTime":733.47,"body":"Social Simplicity. It's my"},{"speaker":"Tamany Hall","startTime":733.47,"endTime":737.31,"body":"highest ROI program. And"},{"speaker":"Tamany Hall","startTime":733.47,"endTime":737.31,"body":"essentially, I do all the"},{"speaker":"Tamany Hall","startTime":737.31,"endTime":740.46,"body":"research as far as like, finding"},{"speaker":"Tamany Hall","startTime":737.31,"endTime":740.46,"body":"the trends or thinking the"},{"speaker":"Tamany Hall","startTime":740.82,"endTime":743.76,"body":"thinking of the ideas or finding"},{"speaker":"Tamany Hall","startTime":740.82,"endTime":743.76,"body":"the trending audio for the"},{"speaker":"Tamany Hall","startTime":743.76,"endTime":748.65,"body":"agents to use. And this serves a"},{"speaker":"Tamany Hall","startTime":743.76,"endTime":748.65,"body":"couple purposes. One, it's"},{"speaker":"Tamany Hall","startTime":749.01,"endTime":752.1,"body":"coming from me and I've worked"},{"speaker":"Tamany Hall","startTime":749.01,"endTime":752.1,"body":"on this for years and years. So"},{"speaker":"Tamany Hall","startTime":752.1,"endTime":755.73,"body":"like I understand what is going"},{"speaker":"Tamany Hall","startTime":752.1,"endTime":755.73,"body":"to perform well and what isn't,"},{"speaker":"Tamany Hall","startTime":756.09,"endTime":760.05,"body":"so that you get the expertise"},{"speaker":"Tamany Hall","startTime":756.09,"endTime":760.05,"body":"behind it, too, you save time,"},{"speaker":"Tamany Hall","startTime":760.05,"endTime":762.6,"body":"obviously in three, you're"},{"speaker":"Tamany Hall","startTime":760.05,"endTime":762.6,"body":"saving your algorithm, because"},{"speaker":"Tamany Hall","startTime":762.9,"endTime":766.26,"body":"every time you go on your search"},{"speaker":"Tamany Hall","startTime":762.9,"endTime":766.26,"body":"bar and go reel to reel ideas,"},{"speaker":"Tamany Hall","startTime":766.29,"endTime":769.95,"body":"or like funny realtor content,"},{"speaker":"Tamany Hall","startTime":766.29,"endTime":769.95,"body":"you're telling the algorithm"},{"speaker":"Tamany Hall","startTime":769.95,"endTime":773.01,"body":"that you want to see more"},{"speaker":"Tamany Hall","startTime":769.95,"endTime":773.01,"body":"realtor content, which is not"},{"speaker":"Tamany Hall","startTime":773.01,"endTime":775.08,"body":"what you want to see you want"},{"speaker":"Tamany Hall","startTime":773.01,"endTime":775.08,"body":"your feed to be full of"},{"speaker":"Tamany Hall","startTime":775.08,"endTime":780.3,"body":"potential clients, which is"},{"speaker":"Tamany Hall","startTime":775.08,"endTime":780.3,"body":"local adults. So every time you"},{"speaker":"Tamany Hall","startTime":780.3,"endTime":782.76,"body":"go on search, you're messing"},{"speaker":"Tamany Hall","startTime":780.3,"endTime":782.76,"body":"that up and you're confusing"},{"speaker":"Tamany Hall","startTime":782.76,"endTime":785.79,"body":"algorithm. So then for me, my"},{"speaker":"Tamany Hall","startTime":782.76,"endTime":785.79,"body":"target audience is real estate"},{"speaker":"Tamany Hall","startTime":785.79,"endTime":788.34,"body":"agents. So it just makes sense"},{"speaker":"Tamany Hall","startTime":785.79,"endTime":788.34,"body":"for me to be doing that work."},{"speaker":"Tamany Hall","startTime":789.24,"endTime":794.73,"body":"But anyways, so we have agents"},{"speaker":"Tamany Hall","startTime":789.24,"endTime":794.73,"body":"in there who, all ages, I think"},{"speaker":"Tamany Hall","startTime":794.82,"endTime":799.89,"body":"one of my oldest is in her 60s."},{"speaker":"Tamany Hall","startTime":794.82,"endTime":799.89,"body":"And she she was on her call the"},{"speaker":"Tamany Hall","startTime":799.89,"endTime":802.65,"body":"other day. And we were I was"},{"speaker":"Tamany Hall","startTime":799.89,"endTime":802.65,"body":"like telling them how to check"},{"speaker":"Tamany Hall","startTime":802.65,"endTime":805.38,"body":"their insights and stuff so they"},{"speaker":"Tamany Hall","startTime":802.65,"endTime":805.38,"body":"can make educated decisions"},{"speaker":"Tamany Hall","startTime":805.38,"endTime":812.31,"body":"moving forward. And she's like,"},{"speaker":"Tamany Hall","startTime":805.38,"endTime":812.31,"body":"my engagement is up 1000. And"},{"speaker":"Tamany Hall","startTime":812.31,"endTime":818.07,"body":"she's like, is that good? Like,"},{"speaker":"Tamany Hall","startTime":812.31,"endTime":818.07,"body":"oh, it's amazing. So just"},{"speaker":"Tamany Hall","startTime":818.07,"endTime":822.18,"body":"incorporating short form video"},{"speaker":"Tamany Hall","startTime":818.07,"endTime":822.18,"body":"correctly, you're gonna see a"},{"speaker":"Tamany Hall","startTime":822.18,"endTime":824.76,"body":"huge growth just because that's"},{"speaker":"Tamany Hall","startTime":822.18,"endTime":824.76,"body":"how the algorithm is right now."},{"speaker":"Tamany Hall","startTime":825.27,"endTime":830.55,"body":"Another one I have is I'm really"},{"speaker":"Tamany Hall","startTime":825.27,"endTime":830.55,"body":"big on Canva. Canva is my best"},{"speaker":"Tamany Hall","startTime":830.55,"endTime":832.68,"body":"friend. It's super user"},{"speaker":"Tamany Hall","startTime":830.55,"endTime":832.68,"body":"friendly. I used it when I was a"},{"speaker":"Tamany Hall","startTime":832.68,"endTime":837.24,"body":"teacher, I use it now. And one"},{"speaker":"Tamany Hall","startTime":832.68,"endTime":837.24,"body":"of my favorite ways to use Canva"},{"speaker":"Tamany Hall","startTime":837.24,"endTime":841.83,"body":"as a realtor is creating a"},{"speaker":"Tamany Hall","startTime":837.24,"endTime":841.83,"body":"listing landing page. So because"},{"speaker":"Tamany Hall","startTime":841.83,"endTime":845.73,"body":"you can now post publish Canva"},{"speaker":"Tamany Hall","startTime":841.83,"endTime":845.73,"body":"designs to the web, and then"},{"speaker":"Tamany Hall","startTime":845.73,"endTime":849.06,"body":"share via a URL. And then within"},{"speaker":"Tamany Hall","startTime":845.73,"endTime":849.06,"body":"that there's a lot of"},{"speaker":"Tamany Hall","startTime":849.06,"endTime":851.46,"body":"interactive stuff you can do,"},{"speaker":"Tamany Hall","startTime":849.06,"endTime":851.46,"body":"you can have an interactive"},{"speaker":"Tamany Hall","startTime":851.46,"endTime":854.7,"body":"Google Map embedded on the"},{"speaker":"Tamany Hall","startTime":851.46,"endTime":854.7,"body":"listing landing page you can"},{"speaker":"Tamany Hall","startTime":854.7,"endTime":858.3,"body":"have, you can have the link to"},{"speaker":"Tamany Hall","startTime":854.7,"endTime":858.3,"body":"where and if you go to my"},{"speaker":"Tamany Hall","startTime":858.3,"endTime":861.75,"body":"Instagram, I have tutorials on"},{"speaker":"Tamany Hall","startTime":858.3,"endTime":861.75,"body":"all of this. But there's a link"},{"speaker":"Tamany Hall","startTime":861.75,"endTime":864.06,"body":"where you can click on it. And"},{"speaker":"Tamany Hall","startTime":861.75,"endTime":864.06,"body":"then it automatically dials your"},{"speaker":"Tamany Hall","startTime":864.06,"endTime":867.81,"body":"phone number. There's a way to"},{"speaker":"Tamany Hall","startTime":864.06,"endTime":867.81,"body":"embed a Google Form to add a"},{"speaker":"Tamany Hall","startTime":867.81,"endTime":871.26,"body":"lead capture. So there's lots of"},{"speaker":"Tamany Hall","startTime":867.81,"endTime":871.26,"body":"tools you can use, and I just"},{"speaker":"Tamany Hall","startTime":871.26,"endTime":876.6,"body":"had. She's not my client, but we"},{"speaker":"Tamany Hall","startTime":871.26,"endTime":876.6,"body":"did a summit together. And I"},{"speaker":"Tamany Hall","startTime":876.6,"endTime":879.87,"body":"gave away that as a freebie and"},{"speaker":"Tamany Hall","startTime":876.6,"endTime":879.87,"body":"she used it on this open house"},{"speaker":"Tamany Hall","startTime":879.87,"endTime":882.84,"body":"of this kind of unique house."},{"speaker":"Tamany Hall","startTime":879.87,"endTime":882.84,"body":"And she said a buyer came"},{"speaker":"Tamany Hall","startTime":882.84,"endTime":886.53,"body":"through, asked for a flyer she"},{"speaker":"Tamany Hall","startTime":882.84,"endTime":886.53,"body":"had she had a QR code, she"},{"speaker":"Tamany Hall","startTime":886.53,"endTime":890.52,"body":"scanned it, she shared that"},{"speaker":"Tamany Hall","startTime":886.53,"endTime":890.52,"body":"website with her agent, and they"},{"speaker":"Tamany Hall","startTime":890.52,"endTime":891.12,"body":"wrote an offer."},{"speaker":"Reggie Nicolay","startTime":891.69,"endTime":894.45,"body":"Wow. I mean,"},{"speaker":"Reggie Nicolay","startTime":891.69,"endTime":894.45,"body":"that's as good as it gets."},{"speaker":"Reggie Nicolay","startTime":894.45,"endTime":899.88,"body":"Right. So then which actually"},{"speaker":"Reggie Nicolay","startTime":894.45,"endTime":899.88,"body":"leads me into my next question"},{"speaker":"Reggie Nicolay","startTime":899.88,"endTime":902.22,"body":"because As you brought up"},{"speaker":"Reggie Nicolay","startTime":899.88,"endTime":902.22,"body":"insights, and obviously, if"},{"speaker":"Reggie Nicolay","startTime":902.22,"endTime":905.01,"body":"you're getting a deal, that's"},{"speaker":"Reggie Nicolay","startTime":902.22,"endTime":905.01,"body":"the best metric, but for the"},{"speaker":"Reggie Nicolay","startTime":905.01,"endTime":908.04,"body":"agents that maybe they're a"},{"speaker":"Reggie Nicolay","startTime":905.01,"endTime":908.04,"body":"little analytical or just want"},{"speaker":"Reggie Nicolay","startTime":908.04,"endTime":911.82,"body":"to know their progress, what"},{"speaker":"Reggie Nicolay","startTime":908.04,"endTime":911.82,"body":"advice do you have for them to,"},{"speaker":"Reggie Nicolay","startTime":912.03,"endTime":916.14,"body":"you know, track their progress"},{"speaker":"Reggie Nicolay","startTime":912.03,"endTime":916.14,"body":"or looking at insights?"},{"speaker":"Tamany Hall","startTime":916.38,"endTime":918.36,"body":"That's a great"},{"speaker":"Tamany Hall","startTime":916.38,"endTime":918.36,"body":"question. Because especially"},{"speaker":"Tamany Hall","startTime":918.36,"endTime":922.02,"body":"when I first this year, I lean"},{"speaker":"Tamany Hall","startTime":918.36,"endTime":922.02,"body":"into social media services"},{"speaker":"Tamany Hall","startTime":922.02,"endTime":927.45,"body":"specifically. And it's really"},{"speaker":"Tamany Hall","startTime":922.02,"endTime":927.45,"body":"hard to show ROI with social"},{"speaker":"Tamany Hall","startTime":927.45,"endTime":931.11,"body":"media marketing, because it's"},{"speaker":"Tamany Hall","startTime":927.45,"endTime":931.11,"body":"very rare that someone's going"},{"speaker":"Tamany Hall","startTime":931.11,"endTime":935.1,"body":"to be like, Hey, I saw a video"},{"speaker":"Tamany Hall","startTime":931.11,"endTime":935.1,"body":"X, and I'm pre approved helped"},{"speaker":"Tamany Hall","startTime":935.1,"endTime":937.92,"body":"me, right, right? Like, it's not"},{"speaker":"Tamany Hall","startTime":935.1,"endTime":937.92,"body":"going to look like that. And"},{"speaker":"Tamany Hall","startTime":937.92,"endTime":940.44,"body":"they're going to, they're going"},{"speaker":"Tamany Hall","startTime":937.92,"endTime":940.44,"body":"to creep on your content for a"},{"speaker":"Tamany Hall","startTime":940.44,"endTime":942.69,"body":"while, they're gonna like some"},{"speaker":"Tamany Hall","startTime":940.44,"endTime":942.69,"body":"stuff, they're gonna, you know,"},{"speaker":"Tamany Hall","startTime":942.69,"endTime":945.78,"body":"comment here and there, they're"},{"speaker":"Tamany Hall","startTime":942.69,"endTime":945.78,"body":"going to reply to your story"},{"speaker":"Tamany Hall","startTime":945.78,"endTime":949.29,"body":"about something non real estate"},{"speaker":"Tamany Hall","startTime":945.78,"endTime":949.29,"body":"related. And eventually, it's"},{"speaker":"Tamany Hall","startTime":949.29,"endTime":952.41,"body":"going to lead to a deal, but you"},{"speaker":"Tamany Hall","startTime":949.29,"endTime":952.41,"body":"don't know, you know, this is a"},{"speaker":"Tamany Hall","startTime":952.41,"endTime":956.91,"body":"content lead to this deal. That"},{"speaker":"Tamany Hall","startTime":952.41,"endTime":956.91,"body":"being said, we're talking about"},{"speaker":"Tamany Hall","startTime":956.94,"endTime":960.48,"body":"Instagram, specifically,"},{"speaker":"Tamany Hall","startTime":956.94,"endTime":960.48,"body":"Instagram, its algorithm is"},{"speaker":"Tamany Hall","startTime":960.48,"endTime":964.47,"body":"fueled by engagement. So"},{"speaker":"Tamany Hall","startTime":960.48,"endTime":964.47,"body":"engagement is the top thing that"},{"speaker":"Tamany Hall","startTime":964.47,"endTime":968.49,"body":"we track in my subscription"},{"speaker":"Tamany Hall","startTime":964.47,"endTime":968.49,"body":"service. You're aiming for"},{"speaker":"Tamany Hall","startTime":968.61,"endTime":972.75,"body":"likes, comments, shares, and"},{"speaker":"Tamany Hall","startTime":968.61,"endTime":972.75,"body":"saves. And the way that you do"},{"speaker":"Tamany Hall","startTime":972.75,"endTime":976.86,"body":"that best is one, knowing who"},{"speaker":"Tamany Hall","startTime":972.75,"endTime":976.86,"body":"your target audience is. But you"},{"speaker":"Tamany Hall","startTime":976.86,"endTime":978.78,"body":"know, if you're saying, If I"},{"speaker":"Tamany Hall","startTime":976.86,"endTime":978.78,"body":"asked you what's your real"},{"speaker":"Tamany Hall","startTime":978.78,"endTime":981.57,"body":"estate niche, and you tell me"},{"speaker":"Tamany Hall","startTime":978.78,"endTime":981.57,"body":"residential, you need to niche"},{"speaker":"Tamany Hall","startTime":981.57,"endTime":985.11,"body":"down more, you need to find a"},{"speaker":"Tamany Hall","startTime":981.57,"endTime":985.11,"body":"smaller target audience, because"},{"speaker":"Tamany Hall","startTime":985.11,"endTime":989.13,"body":"there's way too many"},{"speaker":"Tamany Hall","startTime":985.11,"endTime":989.13,"body":"residential, you know, deals out"},{"speaker":"Tamany Hall","startTime":989.13,"endTime":993.33,"body":"there, it's just not, it's not"},{"speaker":"Tamany Hall","startTime":989.13,"endTime":993.33,"body":"effective. But knowing your"},{"speaker":"Tamany Hall","startTime":993.33,"endTime":995.88,"body":"target audience, and then"},{"speaker":"Tamany Hall","startTime":993.33,"endTime":995.88,"body":"creating content that's actually"},{"speaker":"Tamany Hall","startTime":995.88,"endTime":1001.13,"body":"going to help them. And the best"},{"speaker":"Tamany Hall","startTime":995.88,"endTime":1001.13,"body":"way that I describe that is, so"},{"speaker":"Tamany Hall","startTime":1001.13,"endTime":1004.88,"body":"my target audience is a realtor,"},{"speaker":"Tamany Hall","startTime":1001.13,"endTime":1004.88,"body":"so or a real estate agent. So"},{"speaker":"Tamany Hall","startTime":1004.88,"endTime":1010.7,"body":"I've been creating audios for"},{"speaker":"Tamany Hall","startTime":1004.88,"endTime":1010.7,"body":"realtors to use to get leads. So"},{"speaker":"Tamany Hall","startTime":1010.7,"endTime":1016.1,"body":"for example, I'll create a an"},{"speaker":"Tamany Hall","startTime":1010.7,"endTime":1016.1,"body":"audio like, I'm a realtor in"},{"speaker":"Tamany Hall","startTime":1016.1,"endTime":1020.03,"body":"this area. I specialize in this,"},{"speaker":"Tamany Hall","startTime":1016.1,"endTime":1020.03,"body":"follow me for this kind of"},{"speaker":"Tamany Hall","startTime":1020.03,"endTime":1024.47,"body":"content with the intention of a"},{"speaker":"Tamany Hall","startTime":1020.03,"endTime":1024.47,"body":"real estate agent, using that"},{"speaker":"Tamany Hall","startTime":1024.47,"endTime":1029.69,"body":"audio, to create a video to"},{"speaker":"Tamany Hall","startTime":1024.47,"endTime":1029.69,"body":"generate leads. So you're"},{"speaker":"Tamany Hall","startTime":1029.69,"endTime":1033.38,"body":"creating content to help your"},{"speaker":"Tamany Hall","startTime":1029.69,"endTime":1033.38,"body":"ideal client and that's where"},{"speaker":"Tamany Hall","startTime":1033.38,"endTime":1034.55,"body":"you're gonna find the magic."},{"speaker":"Genie Willett","startTime":1037.01,"endTime":1040.55,"body":"I love that. I"},{"speaker":"Genie Willett","startTime":1037.01,"endTime":1040.55,"body":"mean, so I run our social media"},{"speaker":"Genie Willett","startTime":1040.55,"endTime":1044.54,"body":"and, and it's a lot of work,"},{"speaker":"Genie Willett","startTime":1040.55,"endTime":1044.54,"body":"right. And we know that realtors"},{"speaker":"Genie Willett","startTime":1044.54,"endTime":1047.81,"body":"have pretty busy lives and"},{"speaker":"Genie Willett","startTime":1044.54,"endTime":1047.81,"body":"adding social media to the mix"},{"speaker":"Genie Willett","startTime":1047.81,"endTime":1051.05,"body":"is just like a small part of"},{"speaker":"Genie Willett","startTime":1047.81,"endTime":1051.05,"body":"their business like most of"},{"speaker":"Genie Willett","startTime":1051.05,"endTime":1054.74,"body":"their businesses making that"},{"speaker":"Genie Willett","startTime":1051.05,"endTime":1054.74,"body":"deal, right. So what advice do"},{"speaker":"Genie Willett","startTime":1054.74,"endTime":1057.53,"body":"you have about managing their"},{"speaker":"Genie Willett","startTime":1054.74,"endTime":1057.53,"body":"time effectively, while still"},{"speaker":"Genie Willett","startTime":1057.53,"endTime":1060.59,"body":"trying to ensure like a real"},{"speaker":"Genie Willett","startTime":1057.53,"endTime":1060.59,"body":"presence on social?"},{"speaker":"Tamany Hall","startTime":1061.34,"endTime":1065.21,"body":"Absolutely. Number"},{"speaker":"Tamany Hall","startTime":1061.34,"endTime":1065.21,"body":"one concern I get, it's hard,"},{"speaker":"Tamany Hall","startTime":1065.21,"endTime":1068.81,"body":"right? Like, it's hard to be"},{"speaker":"Tamany Hall","startTime":1065.21,"endTime":1068.81,"body":"consistent. Oh, I have so many"},{"speaker":"Tamany Hall","startTime":1068.81,"endTime":1075.38,"body":"things I want to say about this."},{"speaker":"Tamany Hall","startTime":1068.81,"endTime":1075.38,"body":"So consistency is gonna look"},{"speaker":"Tamany Hall","startTime":1075.38,"endTime":1079.58,"body":"different for everybody. And the"},{"speaker":"Tamany Hall","startTime":1075.38,"endTime":1079.58,"body":"nice thing is that the algorithm"},{"speaker":"Tamany Hall","startTime":1079.58,"endTime":1086.57,"body":"favors consistency, not"},{"speaker":"Tamany Hall","startTime":1079.58,"endTime":1086.57,"body":"necessarily like quantity. So if"},{"speaker":"Tamany Hall","startTime":1086.57,"endTime":1091.34,"body":"you can post once a week, great."},{"speaker":"Tamany Hall","startTime":1086.57,"endTime":1091.34,"body":"But post once a week, every"},{"speaker":"Tamany Hall","startTime":1091.34,"endTime":1095.78,"body":"week, if you can post three"},{"speaker":"Tamany Hall","startTime":1091.34,"endTime":1095.78,"body":"times a week, great, but do it"},{"speaker":"Tamany Hall","startTime":1095.84,"endTime":1102.38,"body":"every week. So the algorithm"},{"speaker":"Tamany Hall","startTime":1095.84,"endTime":1102.38,"body":"prefers you do to this week to"},{"speaker":"Tamany Hall","startTime":1102.38,"endTime":1107.87,"body":"next week versus for this week,"},{"speaker":"Tamany Hall","startTime":1102.38,"endTime":1107.87,"body":"zero next week. Right? So it"},{"speaker":"Tamany Hall","startTime":1107.87,"endTime":1110.27,"body":"likes the consistency. That's"},{"speaker":"Tamany Hall","startTime":1107.87,"endTime":1110.27,"body":"why I always show up on your"},{"speaker":"Tamany Hall","startTime":1110.27,"endTime":1113.24,"body":"feed because I'm posting on a"},{"speaker":"Tamany Hall","startTime":1110.27,"endTime":1113.24,"body":"consistent schedule. And the"},{"speaker":"Tamany Hall","startTime":1113.24,"endTime":1119.27,"body":"algorithm likes that. As far as"},{"speaker":"Tamany Hall","startTime":1113.24,"endTime":1119.27,"body":"being busy, I always say social"},{"speaker":"Tamany Hall","startTime":1119.27,"endTime":1123.98,"body":"media marketing is a way to get"},{"speaker":"Tamany Hall","startTime":1119.27,"endTime":1123.98,"body":"more eyes on what you're already"},{"speaker":"Tamany Hall","startTime":1123.98,"endTime":1128.63,"body":"doing in your business. So 90%"},{"speaker":"Tamany Hall","startTime":1123.98,"endTime":1128.63,"body":"of the content that I make is"},{"speaker":"Tamany Hall","startTime":1128.63,"endTime":1131.33,"body":"something that I'm already"},{"speaker":"Tamany Hall","startTime":1128.63,"endTime":1131.33,"body":"working on and I'm just really"},{"speaker":"Tamany Hall","startTime":1131.33,"endTime":1134.45,"body":"quick gonna make a video about"},{"speaker":"Tamany Hall","startTime":1131.33,"endTime":1134.45,"body":"it or make a video explaining"},{"speaker":"Tamany Hall","startTime":1134.45,"endTime":1137.69,"body":"what I'm doing or making a video"},{"speaker":"Tamany Hall","startTime":1134.45,"endTime":1137.69,"body":"teaching you how to do it too."},{"speaker":"Tamany Hall","startTime":1138.17,"endTime":1141.86,"body":"So thinking about it that way"},{"speaker":"Tamany Hall","startTime":1138.17,"endTime":1141.86,"body":"has been helpful for some of my"},{"speaker":"Tamany Hall","startTime":1141.86,"endTime":1145.16,"body":"clients. And then logistically,"},{"speaker":"Tamany Hall","startTime":1141.86,"endTime":1145.16,"body":"we just went through this with"},{"speaker":"Tamany Hall","startTime":1145.16,"endTime":1148.37,"body":"one of my coaching clients. If"},{"speaker":"Tamany Hall","startTime":1145.16,"endTime":1148.37,"body":"you're out and about and you"},{"speaker":"Tamany Hall","startTime":1148.37,"endTime":1151.7,"body":"you're like overwhelmed the idea"},{"speaker":"Tamany Hall","startTime":1148.37,"endTime":1151.7,"body":"of posting on Instagram, just"},{"speaker":"Tamany Hall","startTime":1151.7,"endTime":1156.35,"body":"get in the habit of filming five"},{"speaker":"Tamany Hall","startTime":1151.7,"endTime":1156.35,"body":"to 10 second, vertical video"},{"speaker":"Tamany Hall","startTime":1156.35,"endTime":1160.46,"body":"clips of stuff throughout your"},{"speaker":"Tamany Hall","startTime":1156.35,"endTime":1160.46,"body":"day. So that way when you go to"},{"speaker":"Tamany Hall","startTime":1160.46,"endTime":1165.14,"body":"sit down to make something you"},{"speaker":"Tamany Hall","startTime":1160.46,"endTime":1165.14,"body":"have stuff to choose from, okay."},{"speaker":"Tamany Hall","startTime":1165.5,"endTime":1170.66,"body":"And stories is another great way"},{"speaker":"Tamany Hall","startTime":1165.5,"endTime":1170.66,"body":"to be consistent because every"},{"speaker":"Tamany Hall","startTime":1170.66,"endTime":1172.52,"body":"time we stories are so"},{"speaker":"Tamany Hall","startTime":1170.66,"endTime":1172.52,"body":"underrated in my opinion,"},{"speaker":"Tamany Hall","startTime":1172.52,"endTime":1176.54,"body":"because every time you post on"},{"speaker":"Tamany Hall","startTime":1172.52,"endTime":1176.54,"body":"stories, your little face gets"},{"speaker":"Tamany Hall","startTime":1176.54,"endTime":1179.57,"body":"pushed to the front and boom"},{"speaker":"Tamany Hall","startTime":1176.54,"endTime":1179.57,"body":"Your face is on your next"},{"speaker":"Tamany Hall","startTime":1179.57,"endTime":1185.84,"body":"clients phone. Like for free."},{"speaker":"Tamany Hall","startTime":1179.57,"endTime":1185.84,"body":"Like that's crazy. So and"},{"speaker":"Tamany Hall","startTime":1185.87,"endTime":1188.45,"body":"hopping on like spreading out"},{"speaker":"Tamany Hall","startTime":1185.87,"endTime":1188.45,"body":"your stories to going like"},{"speaker":"Tamany Hall","startTime":1188.45,"endTime":1191.72,"body":"morning, afternoon evening"},{"speaker":"Tamany Hall","startTime":1188.45,"endTime":1191.72,"body":"that's gonna be better than"},{"speaker":"Tamany Hall","startTime":1191.72,"endTime":1194.54,"body":"doing like three back to back"},{"speaker":"Tamany Hall","startTime":1191.72,"endTime":1194.54,"body":"because then you can get pushed"},{"speaker":"Tamany Hall","startTime":1194.54,"endTime":1195.86,"body":"to the front three separate"},{"speaker":"Tamany Hall","startTime":1194.54,"endTime":1195.86,"body":"times."},{"speaker":"Genie Willett","startTime":1200.0,"endTime":1201.56,"body":"Yeah, taking"},{"speaker":"Genie Willett","startTime":1200.0,"endTime":1201.56,"body":"notes."},{"speaker":"Tamany Hall","startTime":1202.79,"endTime":1205.79,"body":"And the nice thing"},{"speaker":"Tamany Hall","startTime":1202.79,"endTime":1205.79,"body":"about stories is 24 hours. So I"},{"speaker":"Tamany Hall","startTime":1205.79,"endTime":1208.34,"body":"use that for like the not super"},{"speaker":"Tamany Hall","startTime":1205.79,"endTime":1208.34,"body":"pretty stuff, right? Like, I"},{"speaker":"Tamany Hall","startTime":1208.34,"endTime":1210.26,"body":"don't have to go and like a"},{"speaker":"Tamany Hall","startTime":1208.34,"endTime":1210.26,"body":"pretty camera graphic for a"},{"speaker":"Tamany Hall","startTime":1210.26,"endTime":1212.9,"body":"story, I can literally hop on"},{"speaker":"Tamany Hall","startTime":1210.26,"endTime":1212.9,"body":"with no makeup. And people"},{"speaker":"Tamany Hall","startTime":1212.9,"endTime":1216.92,"body":"prefer that honestly, because"},{"speaker":"Tamany Hall","startTime":1212.9,"endTime":1216.92,"body":"it's real. And it's raw. It's"},{"speaker":"Tamany Hall","startTime":1216.92,"endTime":1219.62,"body":"the best way to nurture your"},{"speaker":"Tamany Hall","startTime":1216.92,"endTime":1219.62,"body":"following to because they get to"},{"speaker":"Tamany Hall","startTime":1219.62,"endTime":1223.25,"body":"know you. I mean, yesterday, I"},{"speaker":"Tamany Hall","startTime":1219.62,"endTime":1223.25,"body":"hopped on stories, I was like"},{"speaker":"Tamany Hall","startTime":1223.25,"endTime":1225.92,"body":"crying a little bit. And people"},{"speaker":"Tamany Hall","startTime":1223.25,"endTime":1225.92,"body":"like, loved it. They're like,"},{"speaker":"Tamany Hall","startTime":1225.92,"endTime":1228.35,"body":"Thank you for showing your"},{"speaker":"Tamany Hall","startTime":1225.92,"endTime":1228.35,"body":"genuine, whatever. And I was"},{"speaker":"Tamany Hall","startTime":1228.35,"endTime":1231.32,"body":"like, Yeah, I mean, it's real."},{"speaker":"Tamany Hall","startTime":1228.35,"endTime":1231.32,"body":"Like, it's my life. Right? So"},{"speaker":"Tamany Hall","startTime":1231.92,"endTime":1234.8,"body":"stories is super underrated. But"},{"speaker":"Tamany Hall","startTime":1231.92,"endTime":1234.8,"body":"yeah, feed posts are where"},{"speaker":"Tamany Hall","startTime":1234.8,"endTime":1239.18,"body":"you're gonna get new followers."},{"speaker":"Tamany Hall","startTime":1234.8,"endTime":1239.18,"body":"So being consistent with those"},{"speaker":"Tamany Hall","startTime":1239.18,"endTime":1243.86,"body":"and then templates is also"},{"speaker":"Tamany Hall","startTime":1239.18,"endTime":1243.86,"body":"really great. So Instagram has"},{"speaker":"Tamany Hall","startTime":1244.31,"endTime":1249.47,"body":"now has native templates inside"},{"speaker":"Tamany Hall","startTime":1244.31,"endTime":1249.47,"body":"of reels. And so you'll see it"},{"speaker":"Tamany Hall","startTime":1249.47,"endTime":1251.99,"body":"sometimes if you're scrolling,"},{"speaker":"Tamany Hall","startTime":1249.47,"endTime":1251.99,"body":"it'll say Use Template, there's"},{"speaker":"Tamany Hall","startTime":1251.99,"endTime":1256.88,"body":"like a little button. Or if you"},{"speaker":"Tamany Hall","startTime":1251.99,"endTime":1256.88,"body":"go plus, real, one of the"},{"speaker":"Tamany Hall","startTime":1256.88,"endTime":1261.65,"body":"options is template. Okay? Those"},{"speaker":"Tamany Hall","startTime":1256.88,"endTime":1261.65,"body":"are so easy to make a real"},{"speaker":"Tamany Hall","startTime":1261.65,"endTime":1265.73,"body":"because you're basically"},{"speaker":"Tamany Hall","startTime":1261.65,"endTime":1265.73,"body":"stealing the timing of someone"},{"speaker":"Tamany Hall","startTime":1265.73,"endTime":1268.01,"body":"else's video, and you're just"},{"speaker":"Tamany Hall","startTime":1265.73,"endTime":1268.01,"body":"dropping in your own video"},{"speaker":"Tamany Hall","startTime":1268.01,"endTime":1271.4,"body":"clips, I can make a reel in 30"},{"speaker":"Tamany Hall","startTime":1268.01,"endTime":1271.4,"body":"seconds using a template, it's"},{"speaker":"Tamany Hall","startTime":1271.4,"endTime":1274.82,"body":"so fast. So just getting like"},{"speaker":"Tamany Hall","startTime":1271.4,"endTime":1274.82,"body":"acquainted with those kinds of"},{"speaker":"Tamany Hall","startTime":1274.82,"endTime":1277.34,"body":"things. And just getting in the"},{"speaker":"Tamany Hall","startTime":1274.82,"endTime":1277.34,"body":"habit of doing it. I know it's a"},{"speaker":"Tamany Hall","startTime":1277.34,"endTime":1281.78,"body":"new habit. And new habits are"},{"speaker":"Tamany Hall","startTime":1277.34,"endTime":1281.78,"body":"always like, oh, new habit. But"},{"speaker":"Tamany Hall","startTime":1281.81,"endTime":1285.8,"body":"it's free. And we don't know how"},{"speaker":"Tamany Hall","startTime":1281.81,"endTime":1285.8,"body":"long it's gonna be free either."},{"speaker":"Tamany Hall","startTime":1285.8,"endTime":1287.12,"body":"So use it."},{"speaker":"Reggie Nicolay","startTime":1288.23,"endTime":1290.6,"body":"Love the idea of"},{"speaker":"Reggie Nicolay","startTime":1288.23,"endTime":1290.6,"body":"the templates, that is so great,"},{"speaker":"Reggie Nicolay","startTime":1290.63,"endTime":1292.85,"body":"you know, being able to reverse"},{"speaker":"Reggie Nicolay","startTime":1290.63,"endTime":1292.85,"body":"engineer something so much"},{"speaker":"Reggie Nicolay","startTime":1292.85,"endTime":1296.48,"body":"easier than doing it yourself"},{"speaker":"Reggie Nicolay","startTime":1292.85,"endTime":1296.48,"body":"from scratch. We can attest to"},{"speaker":"Reggie Nicolay","startTime":1296.48,"endTime":1300.23,"body":"that, which maybe is a nice"},{"speaker":"Reggie Nicolay","startTime":1296.48,"endTime":1300.23,"body":"segue into another topic I want"},{"speaker":"Reggie Nicolay","startTime":1300.23,"endTime":1302.63,"body":"to talk to you today about in"},{"speaker":"Reggie Nicolay","startTime":1300.23,"endTime":1302.63,"body":"Canva because we've actually"},{"speaker":"Reggie Nicolay","startTime":1302.63,"endTime":1305.87,"body":"started using this tool, we used"},{"speaker":"Reggie Nicolay","startTime":1302.63,"endTime":1305.87,"body":"to be exclusively in Photoshop"},{"speaker":"Reggie Nicolay","startTime":1305.87,"endTime":1309.14,"body":"and Illustrator and you know,"},{"speaker":"Reggie Nicolay","startTime":1305.87,"endTime":1309.14,"body":"they're so hard to use"},{"speaker":"Reggie Nicolay","startTime":1309.14,"endTime":1311.27,"body":"comparatively. And they don't"},{"speaker":"Reggie Nicolay","startTime":1309.14,"endTime":1311.27,"body":"have a lot of these modern"},{"speaker":"Reggie Nicolay","startTime":1311.27,"endTime":1315.05,"body":"perks. So and I see you're using"},{"speaker":"Reggie Nicolay","startTime":1311.27,"endTime":1315.05,"body":"it you're teaching classes in"},{"speaker":"Reggie Nicolay","startTime":1315.05,"endTime":1317.87,"body":"it, let's talk about how"},{"speaker":"Reggie Nicolay","startTime":1315.05,"endTime":1317.87,"body":"Realtors should be using this"},{"speaker":"Reggie Nicolay","startTime":1317.87,"endTime":1320.66,"body":"tool to improve their social"},{"speaker":"Reggie Nicolay","startTime":1317.87,"endTime":1320.66,"body":"media marketing any tips?"},{"speaker":"Tamany Hall","startTime":1320.84,"endTime":1326.9,"body":"Oh god. I so many,"},{"speaker":"Tamany Hall","startTime":1320.84,"endTime":1326.9,"body":"I'm literally just finished a"},{"speaker":"Tamany Hall","startTime":1326.9,"endTime":1329.36,"body":"presentation that I'm going to"},{"speaker":"Tamany Hall","startTime":1326.9,"endTime":1329.36,"body":"be giving so I'm like fresh on"},{"speaker":"Tamany Hall","startTime":1329.36,"endTime":1333.38,"body":"my mind. So like I said, listing"},{"speaker":"Tamany Hall","startTime":1329.36,"endTime":1333.38,"body":"landing pages are one of my"},{"speaker":"Tamany Hall","startTime":1333.38,"endTime":1338.87,"body":"favorite ways because of all the"},{"speaker":"Tamany Hall","startTime":1333.38,"endTime":1338.87,"body":"reasons that I gave already. You"},{"speaker":"Tamany Hall","startTime":1338.87,"endTime":1343.88,"body":"can like all make like an ending"},{"speaker":"Tamany Hall","startTime":1338.87,"endTime":1343.88,"body":"reel. I call it an ending reel"},{"speaker":"Tamany Hall","startTime":1343.88,"endTime":1350.54,"body":"clip. But essentially it's a"},{"speaker":"Tamany Hall","startTime":1343.88,"endTime":1350.54,"body":"four second video size to"},{"speaker":"Tamany Hall","startTime":1350.54,"endTime":1353.75,"body":"Instagram reels and it has your"},{"speaker":"Tamany Hall","startTime":1350.54,"endTime":1353.75,"body":"logo and your headshot and your"},{"speaker":"Tamany Hall","startTime":1353.75,"endTime":1358.1,"body":"phone number on it. You put that"},{"speaker":"Tamany Hall","startTime":1353.75,"endTime":1358.1,"body":"at the end of your sorry, my"},{"speaker":"Tamany Hall","startTime":1358.1,"endTime":1365.0,"body":"cap. You put that at the end of"},{"speaker":"Tamany Hall","startTime":1358.1,"endTime":1365.0,"body":"your reels. And that's a really"},{"speaker":"Tamany Hall","startTime":1365.0,"endTime":1369.53,"body":"great way for brands to raise"},{"speaker":"Tamany Hall","startTime":1365.0,"endTime":1369.53,"body":"brand awareness. You can"},{"speaker":"Tamany Hall","startTime":1369.53,"endTime":1372.68,"body":"actually I mean obviously you"},{"speaker":"Tamany Hall","startTime":1369.53,"endTime":1372.68,"body":"can make your static posts your"},{"speaker":"Tamany Hall","startTime":1372.68,"endTime":1375.83,"body":"carousel posts within Canva."},{"speaker":"Tamany Hall","startTime":1372.68,"endTime":1375.83,"body":"Make sure you have your brand"},{"speaker":"Tamany Hall","startTime":1375.83,"endTime":1380.6,"body":"kit set up with your colors and"},{"speaker":"Tamany Hall","startTime":1375.83,"endTime":1380.6,"body":"your headshots and your logos"},{"speaker":"Tamany Hall","startTime":1380.6,"endTime":1383.6,"body":"and stuff like that huge"},{"speaker":"Tamany Hall","startTime":1380.6,"endTime":1383.6,"body":"timesaver. If you don't have"},{"speaker":"Tamany Hall","startTime":1383.6,"endTime":1387.98,"body":"brand colors picked, pick those"},{"speaker":"Tamany Hall","startTime":1383.6,"endTime":1387.98,"body":"first. That's going to be a"},{"speaker":"Tamany Hall","startTime":1387.98,"endTime":1391.46,"body":"really easy way to get some"},{"speaker":"Tamany Hall","startTime":1387.98,"endTime":1391.46,"body":"cohesiveness on your feed for"},{"speaker":"Tamany Hall","startTime":1391.46,"endTime":1394.31,"body":"brand awareness as well. If"},{"speaker":"Tamany Hall","startTime":1391.46,"endTime":1394.31,"body":"you're not sure what colors to"},{"speaker":"Tamany Hall","startTime":1394.31,"endTime":1397.94,"body":"pick, I always like to look up"},{"speaker":"Tamany Hall","startTime":1394.31,"endTime":1397.94,"body":"the psychology of colors because"},{"speaker":"Tamany Hall","startTime":1397.94,"endTime":1400.97,"body":"every color kind of represents a"},{"speaker":"Tamany Hall","startTime":1397.94,"endTime":1400.97,"body":"different mood or like feeling"},{"speaker":"Tamany Hall","startTime":1400.97,"endTime":1403.64,"body":"so you can pick something that"},{"speaker":"Tamany Hall","startTime":1400.97,"endTime":1403.64,"body":"resonates with you. Make sure"},{"speaker":"Tamany Hall","startTime":1403.64,"endTime":1406.58,"body":"you pick a color that doesn't"},{"speaker":"Tamany Hall","startTime":1403.64,"endTime":1406.58,"body":"clash with your brokerages logo"},{"speaker":"Tamany Hall","startTime":1406.58,"endTime":1410.36,"body":"colors. Like I know a lot of"},{"speaker":"Tamany Hall","startTime":1406.58,"endTime":1410.36,"body":"brokerages use red for example"},{"speaker":"Tamany Hall","startTime":1410.36,"endTime":1412.61,"body":"that can be like kind of hard"},{"speaker":"Tamany Hall","startTime":1410.36,"endTime":1412.61,"body":"with like pink or something. So"},{"speaker":"Tamany Hall","startTime":1413.09,"endTime":1415.55,"body":"think about that, because those"},{"speaker":"Tamany Hall","startTime":1413.09,"endTime":1415.55,"body":"logos are oftentimes going to be"},{"speaker":"Tamany Hall","startTime":1415.55,"endTime":1419.48,"body":"used next to like side by side,"},{"speaker":"Tamany Hall","startTime":1415.55,"endTime":1419.48,"body":"you can also go to"},{"speaker":"Tamany Hall","startTime":1419.48,"endTime":1422.63,"body":"canva.com/colors. And they have"},{"speaker":"Tamany Hall","startTime":1419.48,"endTime":1422.63,"body":"a lot of really cool tools you"},{"speaker":"Tamany Hall","startTime":1422.63,"endTime":1426.35,"body":"can upload like your headshot or"},{"speaker":"Tamany Hall","startTime":1422.63,"endTime":1426.35,"body":"your branding shot, for example."},{"speaker":"Tamany Hall","startTime":1426.35,"endTime":1429.17,"body":"And it will actually create a"},{"speaker":"Tamany Hall","startTime":1426.35,"endTime":1429.17,"body":"color palette based off of your"},{"speaker":"Tamany Hall","startTime":1429.2,"endTime":1432.29,"body":"branding shot, which I really"},{"speaker":"Tamany Hall","startTime":1429.2,"endTime":1432.29,"body":"like. So I typically start there"},{"speaker":"Tamany Hall","startTime":1432.29,"endTime":1435.5,"body":"with my clients, you have zero"},{"speaker":"Tamany Hall","startTime":1432.29,"endTime":1435.5,"body":"branding chosen, and then we"},{"speaker":"Tamany Hall","startTime":1435.5,"endTime":1441.74,"body":"kind of adjust accordingly. Art"},{"speaker":"Tamany Hall","startTime":1435.5,"endTime":1441.74,"body":"of this so Canva just put in a"},{"speaker":"Tamany Hall","startTime":1441.74,"endTime":1446.66,"body":"bunch of artificial intelligence"},{"speaker":"Tamany Hall","startTime":1441.74,"endTime":1446.66,"body":"features, which is basically"},{"speaker":"Tamany Hall","startTime":1446.66,"endTime":1454.55,"body":"like, they want to take out the"},{"speaker":"Tamany Hall","startTime":1446.66,"endTime":1454.55,"body":"troublesome or the trouble of"},{"speaker":"Tamany Hall","startTime":1454.67,"endTime":1459.11,"body":"staring at a blank design. So"},{"speaker":"Tamany Hall","startTime":1454.67,"endTime":1459.11,"body":"they've added things like magic"},{"speaker":"Tamany Hall","startTime":1459.11,"endTime":1462.05,"body":"design and magic create and"},{"speaker":"Tamany Hall","startTime":1459.11,"endTime":1462.05,"body":"magic, right. And all of those"},{"speaker":"Tamany Hall","startTime":1462.05,"endTime":1464.57,"body":"use artificial intelligence to"},{"speaker":"Tamany Hall","startTime":1462.05,"endTime":1464.57,"body":"help you like fill the spaces,"},{"speaker":"Tamany Hall","startTime":1464.57,"endTime":1468.14,"body":"right. So learning about those"},{"speaker":"Tamany Hall","startTime":1464.57,"endTime":1468.14,"body":"and leveraging those to help you"},{"speaker":"Tamany Hall","startTime":1468.14,"endTime":1476.33,"body":"save time is a great idea. Let's"},{"speaker":"Tamany Hall","startTime":1468.14,"endTime":1476.33,"body":"see. Oh, and I also use it a lot"},{"speaker":"Tamany Hall","startTime":1476.33,"endTime":1482.09,"body":"for reel covers. So if you"},{"speaker":"Tamany Hall","startTime":1476.33,"endTime":1482.09,"body":"create a reel, you either have"},{"speaker":"Tamany Hall","startTime":1482.09,"endTime":1485.66,"body":"the option of choosing a frame"},{"speaker":"Tamany Hall","startTime":1482.09,"endTime":1485.66,"body":"in the video to be the cover"},{"speaker":"Tamany Hall","startTime":1485.66,"endTime":1488.81,"body":"which is what's going to appear"},{"speaker":"Tamany Hall","startTime":1485.66,"endTime":1488.81,"body":"on your feed or your grid. Or"},{"speaker":"Tamany Hall","startTime":1488.81,"endTime":1491.66,"body":"you can create your own and the"},{"speaker":"Tamany Hall","startTime":1488.81,"endTime":1491.66,"body":"benefit of creating your own in"},{"speaker":"Tamany Hall","startTime":1491.66,"endTime":1495.74,"body":"Canva it's a little bit extra"},{"speaker":"Tamany Hall","startTime":1491.66,"endTime":1495.74,"body":"work, but you can create like a"},{"speaker":"Tamany Hall","startTime":1495.74,"endTime":1502.16,"body":"title kind of like a clickbait s"},{"speaker":"Tamany Hall","startTime":1495.74,"endTime":1502.16,"body":"A title. And that way, if"},{"speaker":"Tamany Hall","startTime":1502.16,"endTime":1505.58,"body":"somebody like happens upon one"},{"speaker":"Tamany Hall","startTime":1502.16,"endTime":1505.58,"body":"of your reels in length, it"},{"speaker":"Tamany Hall","startTime":1505.82,"endTime":1509.48,"body":"clicks over to your profile. We"},{"speaker":"Tamany Hall","startTime":1505.82,"endTime":1509.48,"body":"call it like bingeable. So like"},{"speaker":"Tamany Hall","startTime":1509.48,"endTime":1511.91,"body":"your content is now bingeable."},{"speaker":"Tamany Hall","startTime":1509.48,"endTime":1511.91,"body":"Because there's titles to each"},{"speaker":"Tamany Hall","startTime":1511.91,"endTime":1514.79,"body":"video. And they know like, if"},{"speaker":"Tamany Hall","startTime":1511.91,"endTime":1514.79,"body":"this title resonates with me, I"},{"speaker":"Tamany Hall","startTime":1514.79,"endTime":1518.81,"body":"want to watch this video. So"},{"speaker":"Tamany Hall","startTime":1514.79,"endTime":1518.81,"body":"that's a really nice idea. Like"},{"speaker":"Tamany Hall","startTime":1518.84,"endTime":1521.0,"body":"when you kind of get going, I"},{"speaker":"Tamany Hall","startTime":1518.84,"endTime":1521.0,"body":"know when you're first starting,"},{"speaker":"Tamany Hall","startTime":1521.0,"endTime":1523.31,"body":"it might be a little bit too"},{"speaker":"Tamany Hall","startTime":1521.0,"endTime":1523.31,"body":"much work. But when you get"},{"speaker":"Tamany Hall","startTime":1523.31,"endTime":1527.69,"body":"going, and you get a, like a"},{"speaker":"Tamany Hall","startTime":1523.31,"endTime":1527.69,"body":"schedule going starting to add"},{"speaker":"Tamany Hall","startTime":1527.69,"endTime":1530.12,"body":"those real covers with the"},{"speaker":"Tamany Hall","startTime":1527.69,"endTime":1530.12,"body":"titles of what the video is"},{"speaker":"Tamany Hall","startTime":1530.12,"endTime":1531.92,"body":"about can be really helpful too."},{"speaker":"Genie Willett","startTime":1533.94,"endTime":1537.15,"body":"Yeah, Canva is"},{"speaker":"Genie Willett","startTime":1533.94,"endTime":1537.15,"body":"like a plethora of resources."},{"speaker":"Genie Willett","startTime":1537.15,"endTime":1539.37,"body":"Right? Once you get in, there's"},{"speaker":"Genie Willett","startTime":1537.15,"endTime":1539.37,"body":"like the rabbit hole of"},{"speaker":"Genie Willett","startTime":1539.85,"endTime":1543.36,"body":"everything you can do. kind of"},{"speaker":"Genie Willett","startTime":1539.85,"endTime":1543.36,"body":"touched on this for a second. I"},{"speaker":"Genie Willett","startTime":1543.36,"endTime":1546.75,"body":"know Canva just introduced AI"},{"speaker":"Genie Willett","startTime":1543.36,"endTime":1546.75,"body":"into their platform at multiple"},{"speaker":"Genie Willett","startTime":1546.75,"endTime":1551.28,"body":"levels, from design to text"},{"speaker":"Genie Willett","startTime":1546.75,"endTime":1551.28,"body":"features. So what do you think"},{"speaker":"Genie Willett","startTime":1551.31,"endTime":1553.53,"body":"you should start with when"},{"speaker":"Genie Willett","startTime":1551.31,"endTime":1553.53,"body":"you're in there? What's the"},{"speaker":"Genie Willett","startTime":1553.53,"endTime":1556.02,"body":"first eight because even that"},{"speaker":"Genie Willett","startTime":1553.53,"endTime":1556.02,"body":"can feel a little overwhelming."},{"speaker":"Genie Willett","startTime":1556.02,"endTime":1558.24,"body":"I know, I've like dabbled in it."},{"speaker":"Genie Willett","startTime":1556.02,"endTime":1558.24,"body":"And then I'm like, I don't know"},{"speaker":"Genie Willett","startTime":1558.24,"endTime":1562.92,"body":"what I'm doing. And I just like"},{"speaker":"Genie Willett","startTime":1558.24,"endTime":1562.92,"body":"next it out would be a good"},{"speaker":"Genie Willett","startTime":1562.92,"endTime":1565.44,"body":"place for them to start if they"},{"speaker":"Genie Willett","startTime":1562.92,"endTime":1565.44,"body":"want to use some of that to help"},{"speaker":"Genie Willett","startTime":1565.44,"endTime":1568.89,"body":"kind of streamline or maybe"},{"speaker":"Genie Willett","startTime":1565.44,"endTime":1568.89,"body":"expedite their content creation."},{"speaker":"Tamany Hall","startTime":1569.73,"endTime":1572.04,"body":"Probably magic,"},{"speaker":"Tamany Hall","startTime":1569.73,"endTime":1572.04,"body":"right. It's very similar to"},{"speaker":"Tamany Hall","startTime":1572.34,"endTime":1575.85,"body":"ChatGPT. So essentially, if"},{"speaker":"Tamany Hall","startTime":1572.34,"endTime":1575.85,"body":"you're in InDesign, in the"},{"speaker":"Tamany Hall","startTime":1575.85,"endTime":1578.16,"body":"bottom right hand corner,"},{"speaker":"Tamany Hall","startTime":1575.85,"endTime":1578.16,"body":"there's a little blue and white"},{"speaker":"Tamany Hall","startTime":1578.16,"endTime":1581.97,"body":"circle with stars in it. That's"},{"speaker":"Tamany Hall","startTime":1578.16,"endTime":1581.97,"body":"called Canvas system. And you"},{"speaker":"Tamany Hall","startTime":1581.97,"endTime":1584.58,"body":"click on that, and that gives"},{"speaker":"Tamany Hall","startTime":1581.97,"endTime":1584.58,"body":"you some options and magic right"},{"speaker":"Tamany Hall","startTime":1584.58,"endTime":1588.21,"body":"is in there. And you just tell"},{"speaker":"Tamany Hall","startTime":1584.58,"endTime":1588.21,"body":"it what you want it to write. So"},{"speaker":"Tamany Hall","startTime":1588.21,"endTime":1592.56,"body":"like a lot of times I'll have it"},{"speaker":"Tamany Hall","startTime":1588.21,"endTime":1592.56,"body":"write lists, like right knee 10"},{"speaker":"Tamany Hall","startTime":1592.56,"endTime":1597.54,"body":"tips for maintaining your home's"},{"speaker":"Tamany Hall","startTime":1592.56,"endTime":1597.54,"body":"value and 2023. And it'll pull"},{"speaker":"Tamany Hall","startTime":1597.54,"endTime":1602.22,"body":"out a list for you to use on a"},{"speaker":"Tamany Hall","startTime":1597.54,"endTime":1602.22,"body":"carousel post. I use it a lot"},{"speaker":"Tamany Hall","startTime":1602.22,"endTime":1607.47,"body":"for captions. So if you like,"},{"speaker":"Tamany Hall","startTime":1602.22,"endTime":1607.47,"body":"you know, you want to post about"},{"speaker":"Tamany Hall","startTime":1607.47,"endTime":1609.57,"body":"something and you're like, but I"},{"speaker":"Tamany Hall","startTime":1607.47,"endTime":1609.57,"body":"literally don't know what to"},{"speaker":"Tamany Hall","startTime":1609.57,"endTime":1612.54,"body":"write in the caption, you can"},{"speaker":"Tamany Hall","startTime":1609.57,"endTime":1612.54,"body":"ask it to write the caption. So"},{"speaker":"Tamany Hall","startTime":1612.54,"endTime":1617.88,"body":"that's really nice. Another fun"},{"speaker":"Tamany Hall","startTime":1612.54,"endTime":1617.88,"body":"one that I was just working with"},{"speaker":"Tamany Hall","startTime":1617.88,"endTime":1622.5,"body":"a client on is all of the new"},{"speaker":"Tamany Hall","startTime":1617.88,"endTime":1622.5,"body":"ways you can edit photos. So"},{"speaker":"Tamany Hall","startTime":1622.53,"endTime":1626.82,"body":"they have a magic eraser, which"},{"speaker":"Tamany Hall","startTime":1622.53,"endTime":1626.82,"body":"helps you erase like small"},{"speaker":"Tamany Hall","startTime":1626.82,"endTime":1629.85,"body":"objects from photos like I've"},{"speaker":"Tamany Hall","startTime":1626.82,"endTime":1629.85,"body":"erased like people in the"},{"speaker":"Tamany Hall","startTime":1629.85,"endTime":1634.26,"body":"distance to have like a nice"},{"speaker":"Tamany Hall","startTime":1629.85,"endTime":1634.26,"body":"background or like a pin on the"},{"speaker":"Tamany Hall","startTime":1634.26,"endTime":1640.86,"body":"desk I've erased and then the"},{"speaker":"Tamany Hall","startTime":1634.26,"endTime":1640.86,"body":"magic edit. You can also it's"},{"speaker":"Tamany Hall","startTime":1640.86,"endTime":1645.81,"body":"crazy. You can change things in"},{"speaker":"Tamany Hall","startTime":1640.86,"endTime":1645.81,"body":"pictures. So like I've used it"},{"speaker":"Tamany Hall","startTime":1645.81,"endTime":1649.83,"body":"to change roses to sunflowers"},{"speaker":"Tamany Hall","startTime":1645.81,"endTime":1649.83,"body":"I've used it to virtually staged"},{"speaker":"Tamany Hall","startTime":1649.83,"endTime":1654.6,"body":"an empty room. I mean, it's not"},{"speaker":"Tamany Hall","startTime":1649.83,"endTime":1654.6,"body":"perfect. Love you saw like the"},{"speaker":"Tamany Hall","startTime":1654.78,"endTime":1657.6,"body":"artificial intelligence headshot"},{"speaker":"Tamany Hall","startTime":1654.78,"endTime":1657.6,"body":"trends and people had like three"},{"speaker":"Tamany Hall","startTime":1657.6,"endTime":1662.31,"body":"arms. It's not perfect. No work"},{"speaker":"Tamany Hall","startTime":1657.6,"endTime":1662.31,"body":"in progress there. Yeah, but"},{"speaker":"Tamany Hall","startTime":1662.31,"endTime":1664.74,"body":"sometimes you get like some"},{"speaker":"Tamany Hall","startTime":1662.31,"endTime":1664.74,"body":"really cool stuff. And it's just"},{"speaker":"Tamany Hall","startTime":1664.74,"endTime":1667.98,"body":"kind of it's, it's crazy. It's,"},{"speaker":"Tamany Hall","startTime":1664.74,"endTime":1667.98,"body":"you know, I'm not an expert at"},{"speaker":"Tamany Hall","startTime":1668.01,"endTime":1670.5,"body":"all, but I just I play around"},{"speaker":"Tamany Hall","startTime":1668.01,"endTime":1670.5,"body":"with it. And it's really cool."},{"speaker":"Tamany Hall","startTime":1670.5,"endTime":1672.18,"body":"Like, I've changed my shirt."},{"speaker":"Reggie Nicolay","startTime":1675.18,"endTime":1676.95,"body":"You might have a"},{"speaker":"Reggie Nicolay","startTime":1675.18,"endTime":1676.95,"body":"picture and there's this one"},{"speaker":"Reggie Nicolay","startTime":1676.95,"endTime":1681.27,"body":"thing in it though you want to"},{"speaker":"Reggie Nicolay","startTime":1676.95,"endTime":1681.27,"body":"fix or then normally before you"},{"speaker":"Reggie Nicolay","startTime":1681.27,"endTime":1685.02,"body":"had to get a new picture or no"},{"speaker":"Reggie Nicolay","startTime":1681.27,"endTime":1685.02,"body":"Photoshop or something. So now"},{"speaker":"Reggie Nicolay","startTime":1685.02,"endTime":1686.88,"body":"it's making it really accessible"},{"speaker":"Reggie Nicolay","startTime":1685.02,"endTime":1686.88,"body":"to everybody."},{"speaker":"Tamany Hall","startTime":1686.88,"endTime":1691.47,"body":"Yeah, I mean, I use"},{"speaker":"Tamany Hall","startTime":1686.88,"endTime":1691.47,"body":"Canva to design yard signs. And"},{"speaker":"Tamany Hall","startTime":1691.47,"endTime":1693.81,"body":"to send that off to the printer,"},{"speaker":"Tamany Hall","startTime":1691.47,"endTime":1693.81,"body":"I've used it design business"},{"speaker":"Tamany Hall","startTime":1693.81,"endTime":1697.83,"body":"cards, I've used it to design"},{"speaker":"Tamany Hall","startTime":1693.81,"endTime":1697.83,"body":"spin, I'm a partner with Spin"},{"speaker":"Tamany Hall","startTime":1697.83,"endTime":1703.53,"body":"Tops, which is it's a yard sign"},{"speaker":"Tamany Hall","startTime":1697.83,"endTime":1703.53,"body":"accessory where you can put in"},{"speaker":"Tamany Hall","startTime":1703.56,"endTime":1709.08,"body":"eight by 10 photos. And there's"},{"speaker":"Tamany Hall","startTime":1703.56,"endTime":1709.08,"body":"four to I think like eight slots"},{"speaker":"Tamany Hall","startTime":1709.08,"endTime":1713.19,"body":"depending on the size you get."},{"speaker":"Tamany Hall","startTime":1709.08,"endTime":1713.19,"body":"So we'll customize the QR codes"},{"speaker":"Tamany Hall","startTime":1713.22,"endTime":1717.09,"body":"per listing. And so that's"},{"speaker":"Tamany Hall","startTime":1713.22,"endTime":1717.09,"body":"really powerful, because you can"},{"speaker":"Tamany Hall","startTime":1717.09,"endTime":1721.71,"body":"make QR codes on Canva to under"},{"speaker":"Tamany Hall","startTime":1717.09,"endTime":1721.71,"body":"Apps. So having those QR codes"},{"speaker":"Tamany Hall","startTime":1721.71,"endTime":1724.53,"body":"to be specific to listings, you"},{"speaker":"Tamany Hall","startTime":1721.71,"endTime":1724.53,"body":"know going paperless, all these"},{"speaker":"Tamany Hall","startTime":1724.53,"endTime":1727.26,"body":"things is going to be better"},{"speaker":"Tamany Hall","startTime":1724.53,"endTime":1727.26,"body":"than crumpling up a flyer and"},{"speaker":"Tamany Hall","startTime":1727.26,"endTime":1732.3,"body":"throwing it in your back seat."},{"speaker":"Tamany Hall","startTime":1727.26,"endTime":1732.3,"body":"So yeah, I mean, the, the"},{"speaker":"Tamany Hall","startTime":1732.3,"endTime":1735.06,"body":"possibilities are endless, which"},{"speaker":"Tamany Hall","startTime":1732.3,"endTime":1735.06,"body":"is why it's overwhelming to some"},{"speaker":"Tamany Hall","startTime":1735.06,"endTime":1737.49,"body":"people. But like for someone"},{"speaker":"Tamany Hall","startTime":1735.06,"endTime":1737.49,"body":"like me, I'm just like, oh my"},{"speaker":"Tamany Hall","startTime":1737.49,"endTime":1740.94,"body":"god, I love it. Like, let me"},{"speaker":"Tamany Hall","startTime":1737.49,"endTime":1740.94,"body":"just get in here and play around"},{"speaker":"Tamany Hall","startTime":1740.94,"endTime":1741.42,"body":"all day."},{"speaker":"Reggie Nicolay","startTime":1742.59,"endTime":1744.78,"body":"You mentioned QR"},{"speaker":"Reggie Nicolay","startTime":1742.59,"endTime":1744.78,"body":"codes, and I was thinking what a"},{"speaker":"Reggie Nicolay","startTime":1744.78,"endTime":1752.07,"body":"comeback they had made. I mean I"},{"speaker":"Reggie Nicolay","startTime":1744.78,"endTime":1752.07,"body":"feel like we're all in again, as"},{"speaker":"Reggie Nicolay","startTime":1752.07,"endTime":1754.86,"body":"well. And I'm using them myself"},{"speaker":"Reggie Nicolay","startTime":1752.07,"endTime":1754.86,"body":"all the time. So..."},{"speaker":"Genie Willett","startTime":1754.89,"endTime":1756.87,"body":"The amount of"},{"speaker":"Genie Willett","startTime":1754.89,"endTime":1756.87,"body":"times I've been at a restaurant"},{"speaker":"Genie Willett","startTime":1756.87,"endTime":1761.67,"body":"and taking a picture of the QR"},{"speaker":"Genie Willett","startTime":1756.87,"endTime":1761.67,"body":"code before I learned. I was"},{"speaker":"Genie Willett","startTime":1761.67,"endTime":1762.27,"body":"like, Oh,"},{"speaker":"Tamany Hall","startTime":1763.79,"endTime":1766.07,"body":"it's so funny,"},{"speaker":"Tamany Hall","startTime":1763.79,"endTime":1766.07,"body":"because there's a side note"},{"speaker":"Tamany Hall","startTime":1766.07,"endTime":1770.18,"body":"sidebar, but I moved to Bogota"},{"speaker":"Tamany Hall","startTime":1766.07,"endTime":1770.18,"body":"in 2016. And I'd say they're a"},{"speaker":"Tamany Hall","startTime":1770.18,"endTime":1773.39,"body":"couple years behind the United"},{"speaker":"Tamany Hall","startTime":1770.18,"endTime":1773.39,"body":"States as far as like technology"},{"speaker":"Tamany Hall","startTime":1773.39,"endTime":1776.63,"body":"and stuff goes. You know, I"},{"speaker":"Tamany Hall","startTime":1773.39,"endTime":1776.63,"body":"moved back obviously in 2020"},{"speaker":"Tamany Hall","startTime":1776.63,"endTime":1779.84,"body":"when the pandemic hit, and so,"},{"speaker":"Tamany Hall","startTime":1776.63,"endTime":1779.84,"body":"technology advances just kind of"},{"speaker":"Tamany Hall","startTime":1779.84,"endTime":1783.5,"body":"took off naturally. And when I"},{"speaker":"Tamany Hall","startTime":1779.84,"endTime":1783.5,"body":"came back, I was like what is"},{"speaker":"Tamany Hall","startTime":1783.5,"endTime":1788.42,"body":"this world? Everything is tech"},{"speaker":"Tamany Hall","startTime":1783.5,"endTime":1788.42,"body":"based and QR codes everywhere."},{"speaker":"Reggie Nicolay","startTime":1791.6,"endTime":1794.75,"body":"Okay, so I want"},{"speaker":"Reggie Nicolay","startTime":1791.6,"endTime":1794.75,"body":"to one more time switch gears a"},{"speaker":"Reggie Nicolay","startTime":1794.75,"endTime":1797.12,"body":"little bit. This time I want to"},{"speaker":"Reggie Nicolay","startTime":1794.75,"endTime":1797.12,"body":"talk about threads. It's"},{"speaker":"Reggie Nicolay","startTime":1797.12,"endTime":1799.43,"body":"something that I kind of got"},{"speaker":"Reggie Nicolay","startTime":1797.12,"endTime":1799.43,"body":"excited about when it first came"},{"speaker":"Reggie Nicolay","startTime":1799.43,"endTime":1802.58,"body":"out. I I saw you on there right"},{"speaker":"Reggie Nicolay","startTime":1799.43,"endTime":1802.58,"body":"away. And so we're like I told"},{"speaker":"Reggie Nicolay","startTime":1802.58,"endTime":1805.58,"body":"Jeanne, we got to get a couple"},{"speaker":"Reggie Nicolay","startTime":1802.58,"endTime":1805.58,"body":"of questions on it. So for"},{"speaker":"Reggie Nicolay","startTime":1805.58,"endTime":1808.46,"body":"listeners, if you don't already"},{"speaker":"Reggie Nicolay","startTime":1805.58,"endTime":1808.46,"body":"know, you know, this is a met as"},{"speaker":"Reggie Nicolay","startTime":1808.46,"endTime":1812.81,"body":"new social network that came out"},{"speaker":"Reggie Nicolay","startTime":1808.46,"endTime":1812.81,"body":"around July 5. But what's your"},{"speaker":"Reggie Nicolay","startTime":1812.81,"endTime":1817.28,"body":"advice? I mean, I know it's"},{"speaker":"Reggie Nicolay","startTime":1812.81,"endTime":1817.28,"body":"still unproven. Should agents"},{"speaker":"Reggie Nicolay","startTime":1817.28,"endTime":1819.17,"body":"explore it? What's your"},{"speaker":"Reggie Nicolay","startTime":1817.28,"endTime":1819.17,"body":"thoughts?"},{"speaker":"Tamany Hall","startTime":1820.7,"endTime":1823.4,"body":"So, I mean, I'm"},{"speaker":"Tamany Hall","startTime":1820.7,"endTime":1823.4,"body":"gonna preface this by saying,"},{"speaker":"Tamany Hall","startTime":1823.4,"endTime":1825.95,"body":"I'm not an expert, nobody's an"},{"speaker":"Tamany Hall","startTime":1823.4,"endTime":1825.95,"body":"expert at this point. Like, it's"},{"speaker":"Tamany Hall","startTime":1825.95,"endTime":1830.72,"body":"so new, nobody really knows what"},{"speaker":"Tamany Hall","startTime":1825.95,"endTime":1830.72,"body":"they're doing. However, my"},{"speaker":"Tamany Hall","startTime":1830.72,"endTime":1835.58,"body":"initial thoughts are, there are"},{"speaker":"Tamany Hall","startTime":1830.72,"endTime":1835.58,"body":"a lot of real estate agents on"},{"speaker":"Tamany Hall","startTime":1835.58,"endTime":1838.76,"body":"it already. Because Realtors"},{"speaker":"Tamany Hall","startTime":1835.58,"endTime":1838.76,"body":"like to try the new things and,"},{"speaker":"Tamany Hall","startTime":1839.18,"endTime":1842.96,"body":"you know, they like to see if"},{"speaker":"Tamany Hall","startTime":1839.18,"endTime":1842.96,"body":"it's gonna work for them. I know"},{"speaker":"Tamany Hall","startTime":1842.96,"endTime":1847.97,"body":"I have a lot of my older clients"},{"speaker":"Tamany Hall","startTime":1842.96,"endTime":1847.97,"body":"who prefer it, because it's just"},{"speaker":"Tamany Hall","startTime":1847.97,"endTime":1850.55,"body":"text, you don't have to make a"},{"speaker":"Tamany Hall","startTime":1847.97,"endTime":1850.55,"body":"graphic. It's not a visual"},{"speaker":"Tamany Hall","startTime":1850.55,"endTime":1854.54,"body":"platform, and it's easier for"},{"speaker":"Tamany Hall","startTime":1850.55,"endTime":1854.54,"body":"them to stay consistent with. So"},{"speaker":"Tamany Hall","startTime":1854.69,"endTime":1856.94,"body":"that's what I think I made a"},{"speaker":"Tamany Hall","startTime":1854.69,"endTime":1856.94,"body":"post about this. It's like if,"},{"speaker":"Tamany Hall","startTime":1857.12,"endTime":1862.04,"body":"if you've been like, any social"},{"speaker":"Tamany Hall","startTime":1857.12,"endTime":1862.04,"body":"media platform will work if you"},{"speaker":"Tamany Hall","startTime":1862.04,"endTime":1867.95,"body":"work it, right. So if you've"},{"speaker":"Tamany Hall","startTime":1862.04,"endTime":1867.95,"body":"been struggling with reels and"},{"speaker":"Tamany Hall","startTime":1867.98,"endTime":1871.82,"body":"you hate being on camera, then"},{"speaker":"Tamany Hall","startTime":1867.98,"endTime":1871.82,"body":"threads could be a really great"},{"speaker":"Tamany Hall","startTime":1871.82,"endTime":1877.13,"body":"opportunity for you. On the flip"},{"speaker":"Tamany Hall","startTime":1871.82,"endTime":1877.13,"body":"side of that, there's a lot of"},{"speaker":"Tamany Hall","startTime":1877.13,"endTime":1879.98,"body":"us who've been working really"},{"speaker":"Tamany Hall","startTime":1877.13,"endTime":1879.98,"body":"hard on our Instagram presence"},{"speaker":"Tamany Hall","startTime":1879.98,"endTime":1884.21,"body":"and are not ready to ditch it"},{"speaker":"Tamany Hall","startTime":1879.98,"endTime":1884.21,"body":"for the next shiny thing. And I"},{"speaker":"Tamany Hall","startTime":1884.21,"endTime":1887.6,"body":"had, I posted a question about"},{"speaker":"Tamany Hall","startTime":1884.21,"endTime":1887.6,"body":"this on threads. And somebody"},{"speaker":"Tamany Hall","startTime":1887.63,"endTime":1890.27,"body":"said, a really good idea. I"},{"speaker":"Tamany Hall","startTime":1887.63,"endTime":1890.27,"body":"said, Hey, I'm gonna use"},{"speaker":"Tamany Hall","startTime":1890.27,"endTime":1894.53,"body":"threads, for my networking to"},{"speaker":"Tamany Hall","startTime":1890.27,"endTime":1894.53,"body":"find my referral partners."},{"speaker":"Tamany Hall","startTime":1894.92,"endTime":1899.3,"body":"Because all the realtors are"},{"speaker":"Tamany Hall","startTime":1894.92,"endTime":1899.3,"body":"here. And then I'm going to use"},{"speaker":"Tamany Hall","startTime":1899.3,"endTime":1901.67,"body":"Instagram for my buyers and"},{"speaker":"Tamany Hall","startTime":1899.3,"endTime":1901.67,"body":"seller leads keeping the"},{"speaker":"Tamany Hall","startTime":1901.67,"endTime":1904.49,"body":"algorithms completely separate"},{"speaker":"Tamany Hall","startTime":1901.67,"endTime":1904.49,"body":"that way, you're not confusing"},{"speaker":"Tamany Hall","startTime":1904.49,"endTime":1908.54,"body":"the algorithm. So I thought that"},{"speaker":"Tamany Hall","startTime":1904.49,"endTime":1908.54,"body":"was a really great idea, too."},{"speaker":"Genie Willett","startTime":1910.01,"endTime":1912.65,"body":"I think what"},{"speaker":"Genie Willett","startTime":1910.01,"endTime":1912.65,"body":"people seem to really be drawn"},{"speaker":"Genie Willett","startTime":1912.65,"endTime":1915.68,"body":"towards with threads is that it"},{"speaker":"Genie Willett","startTime":1912.65,"endTime":1915.68,"body":"feels like the conversation is"},{"speaker":"Genie Willett","startTime":1915.68,"endTime":1919.79,"body":"coming back, right? Where we're"},{"speaker":"Genie Willett","startTime":1915.68,"endTime":1919.79,"body":"in Instagram, where we're giving"},{"speaker":"Genie Willett","startTime":1919.79,"endTime":1922.31,"body":"a lot of content out, but"},{"speaker":"Genie Willett","startTime":1919.79,"endTime":1922.31,"body":"sometimes it's hard to create"},{"speaker":"Genie Willett","startTime":1922.31,"endTime":1926.6,"body":"that, like conversation, the,"},{"speaker":"Genie Willett","startTime":1922.31,"endTime":1926.6,"body":"you know, the engagement in that"},{"speaker":"Genie Willett","startTime":1926.6,"endTime":1930.14,"body":"way. Do you have any ideas of"},{"speaker":"Genie Willett","startTime":1926.6,"endTime":1930.14,"body":"how you think they Realtors"},{"speaker":"Genie Willett","startTime":1930.14,"endTime":1932.48,"body":"could engage with clients"},{"speaker":"Genie Willett","startTime":1930.14,"endTime":1932.48,"body":"through threads."},{"speaker":"Tamany Hall","startTime":1933.98,"endTime":1935.84,"body":"So that's a really"},{"speaker":"Tamany Hall","startTime":1933.98,"endTime":1935.84,"body":"interesting point that you just"},{"speaker":"Tamany Hall","startTime":1935.84,"endTime":1939.62,"body":"brought up, because literally,"},{"speaker":"Tamany Hall","startTime":1935.84,"endTime":1939.62,"body":"what you just said is what"},{"speaker":"Tamany Hall","startTime":1940.16,"endTime":1942.86,"body":"people should be doing on"},{"speaker":"Tamany Hall","startTime":1940.16,"endTime":1942.86,"body":"Instagram is trying to get that"},{"speaker":"Tamany Hall","startTime":1942.86,"endTime":1947.33,"body":"conversation happening. And I"},{"speaker":"Tamany Hall","startTime":1942.86,"endTime":1947.33,"body":"almost feel that the reason it's"},{"speaker":"Tamany Hall","startTime":1947.33,"endTime":1951.62,"body":"happening so naturally on"},{"speaker":"Tamany Hall","startTime":1947.33,"endTime":1951.62,"body":"threads is because it's new. And"},{"speaker":"Tamany Hall","startTime":1951.62,"endTime":1955.58,"body":"people are like trying it out. I"},{"speaker":"Tamany Hall","startTime":1951.62,"endTime":1955.58,"body":"wonder in a couple months, if"},{"speaker":"Tamany Hall","startTime":1955.58,"endTime":1958.52,"body":"that's still gonna be the case,"},{"speaker":"Tamany Hall","startTime":1955.58,"endTime":1958.52,"body":"or people are gonna get tired of"},{"speaker":"Tamany Hall","startTime":1958.52,"endTime":1960.53,"body":"like, commenting on random"},{"speaker":"Tamany Hall","startTime":1958.52,"endTime":1960.53,"body":"things"},{"speaker":"Genie Willett","startTime":1961.49,"endTime":1963.89,"body":"might also be"},{"speaker":"Genie Willett","startTime":1961.49,"endTime":1963.89,"body":"like the low hanging fruit,"},{"speaker":"Genie Willett","startTime":1963.89,"endTime":1966.74,"body":"right? Like, we just talked"},{"speaker":"Genie Willett","startTime":1963.89,"endTime":1966.74,"body":"about what it is to create the"},{"speaker":"Genie Willett","startTime":1966.74,"endTime":1971.3,"body":"reels and the visuals, and and"},{"speaker":"Genie Willett","startTime":1966.74,"endTime":1971.3,"body":"that's more attractive and"},{"speaker":"Genie Willett","startTime":1971.3,"endTime":1975.89,"body":"appealing to follow. But to just"},{"speaker":"Genie Willett","startTime":1971.3,"endTime":1975.89,"body":"be able to speak to just have a"},{"speaker":"Genie Willett","startTime":1975.89,"endTime":1979.94,"body":"thought sometimes becomes a lot"},{"speaker":"Genie Willett","startTime":1975.89,"endTime":1979.94,"body":"easier for people. Right? And"},{"speaker":"Genie Willett","startTime":1979.94,"endTime":1982.79,"body":"maybe it's like a something that"},{"speaker":"Genie Willett","startTime":1979.94,"endTime":1982.79,"body":"they could generate more"},{"speaker":"Genie Willett","startTime":1982.79,"endTime":1984.41,"body":"consistently and more often."},{"speaker":"Tamany Hall","startTime":1984.8,"endTime":1987.38,"body":"Absolutely. I mean,"},{"speaker":"Tamany Hall","startTime":1984.8,"endTime":1987.38,"body":"it totally depends on you and"},{"speaker":"Tamany Hall","startTime":1987.38,"endTime":1989.15,"body":"your personality and what you"},{"speaker":"Tamany Hall","startTime":1987.38,"endTime":1989.15,"body":"like to do."},{"speaker":"Genie Willett","startTime":1989.51,"endTime":1991.1,"body":"I think you're"},{"speaker":"Genie Willett","startTime":1989.51,"endTime":1991.1,"body":"right, though, it's funny, I was"},{"speaker":"Genie Willett","startTime":1991.1,"endTime":1994.52,"body":"just, Reggie and I are very"},{"speaker":"Genie Willett","startTime":1991.1,"endTime":1994.52,"body":"different in social media world,"},{"speaker":"Genie Willett","startTime":1994.52,"endTime":1997.64,"body":"right? Like, I think I am drawn"},{"speaker":"Genie Willett","startTime":1994.52,"endTime":1997.64,"body":"to Instagram, I like making"},{"speaker":"Genie Willett","startTime":1997.64,"endTime":2001.78,"body":"videos, I like making the"},{"speaker":"Genie Willett","startTime":1997.64,"endTime":2001.78,"body":"visuals, that's very much my"},{"speaker":"Genie Willett","startTime":2001.78,"endTime":2005.62,"body":"comfort zone. When I went to"},{"speaker":"Genie Willett","startTime":2001.78,"endTime":2005.62,"body":"Twitter, I remember I told you"},{"speaker":"Genie Willett","startTime":2005.62,"endTime":2008.53,"body":"once I sat there for like, 30"},{"speaker":"Genie Willett","startTime":2005.62,"endTime":2008.53,"body":"minutes trying to come up with"},{"speaker":"Genie Willett","startTime":2008.53,"endTime":2012.49,"body":"120 characters. I was like, This"},{"speaker":"Genie Willett","startTime":2008.53,"endTime":2012.49,"body":"is not my platform, supposed to"},{"speaker":"Genie Willett","startTime":2012.49,"endTime":2015.94,"body":"be fast, right? Whereas threads"},{"speaker":"Genie Willett","startTime":2012.49,"endTime":2015.94,"body":"launched and Reggie's like,"},{"speaker":"Genie Willett","startTime":2015.97,"endTime":2019.3,"body":"constantly on there. Like with"},{"speaker":"Genie Willett","startTime":2015.97,"endTime":2019.3,"body":"whatever new, you know,"},{"speaker":"Genie Willett","startTime":2019.84,"endTime":2023.62,"body":"engagement he wants to talk"},{"speaker":"Genie Willett","startTime":2019.84,"endTime":2023.62,"body":"about or thought of the day or,"},{"speaker":"Genie Willett","startTime":2023.65,"endTime":2027.19,"body":"you know, just like it just came"},{"speaker":"Genie Willett","startTime":2023.65,"endTime":2027.19,"body":"very naturally. So maybe that is"},{"speaker":"Genie Willett","startTime":2027.4,"endTime":2031.33,"body":"a good segue of like, pick the"},{"speaker":"Genie Willett","startTime":2027.4,"endTime":2031.33,"body":"social media platform that works"},{"speaker":"Genie Willett","startTime":2031.33,"endTime":2035.23,"body":"best for you. And then you will"},{"speaker":"Genie Willett","startTime":2031.33,"endTime":2035.23,"body":"find the engagement there"},{"speaker":"Genie Willett","startTime":2035.23,"endTime":2037.66,"body":"because it's going to be"},{"speaker":"Genie Willett","startTime":2035.23,"endTime":2037.66,"body":"something that's easier to lean"},{"speaker":"Genie Willett","startTime":2037.66,"endTime":2040.78,"body":"into than something maybe you're"},{"speaker":"Genie Willett","startTime":2037.66,"endTime":2040.78,"body":"not as comfortable with."},{"speaker":"Tamany Hall","startTime":2040.99,"endTime":2043.6,"body":"Absolutely, I'll be"},{"speaker":"Tamany Hall","startTime":2040.99,"endTime":2043.6,"body":"interested to see to once they"},{"speaker":"Tamany Hall","startTime":2043.6,"endTime":2047.44,"body":"start getting insights available"},{"speaker":"Tamany Hall","startTime":2043.6,"endTime":2047.44,"body":"on threads. Like I'm curious,"},{"speaker":"Tamany Hall","startTime":2047.44,"endTime":2050.77,"body":"the average age range of the"},{"speaker":"Tamany Hall","startTime":2047.44,"endTime":2050.77,"body":"user on threads and things like"},{"speaker":"Tamany Hall","startTime":2050.77,"endTime":2054.67,"body":"that, because that that could be"},{"speaker":"Tamany Hall","startTime":2050.77,"endTime":2054.67,"body":"because like a lot of people on"},{"speaker":"Tamany Hall","startTime":2054.67,"endTime":2057.34,"body":"Tik Tok, for example, go after"},{"speaker":"Tamany Hall","startTime":2054.67,"endTime":2057.34,"body":"first time homebuyers, because"},{"speaker":"Tamany Hall","startTime":2057.34,"endTime":2060.58,"body":"that's typically like a younger"},{"speaker":"Tamany Hall","startTime":2057.34,"endTime":2060.58,"body":"demographic versus Instagram or"},{"speaker":"Tamany Hall","startTime":2060.58,"endTime":2064.69,"body":"Facebook. So I think there's a"},{"speaker":"Tamany Hall","startTime":2060.58,"endTime":2064.69,"body":"lot of opportunity there. But"},{"speaker":"Tamany Hall","startTime":2064.72,"endTime":2068.11,"body":"like anything, it's gonna take"},{"speaker":"Tamany Hall","startTime":2064.72,"endTime":2068.11,"body":"work, right. So you have to"},{"speaker":"Tamany Hall","startTime":2068.11,"endTime":2072.34,"body":"choose if you're going to add it"},{"speaker":"Tamany Hall","startTime":2068.11,"endTime":2072.34,"body":"to your toolbox. It's going to"},{"speaker":"Tamany Hall","startTime":2072.34,"endTime":2073.15,"body":"be extra time."},{"speaker":"Genie Willett","startTime":2074.2,"endTime":2075.88,"body":"Right? Like how"},{"speaker":"Genie Willett","startTime":2074.2,"endTime":2075.88,"body":"many wheels can you keep"},{"speaker":"Genie Willett","startTime":2075.88,"endTime":2077.44,"body":"spinning? Right, exactly."},{"speaker":"Tamany Hall","startTime":2077.59,"endTime":2080.53,"body":"So yeah, like"},{"speaker":"Tamany Hall","startTime":2077.59,"endTime":2080.53,"body":"choosing what's best for you and"},{"speaker":"Tamany Hall","startTime":2080.53,"endTime":2084.1,"body":"then everything still applies."},{"speaker":"Tamany Hall","startTime":2080.53,"endTime":2084.1,"body":"You have to have your niche"},{"speaker":"Tamany Hall","startTime":2084.1,"endTime":2086.98,"body":"nailed down. You have to have"},{"speaker":"Tamany Hall","startTime":2084.1,"endTime":2086.98,"body":"clear messaging you have like"},{"speaker":"Tamany Hall","startTime":2086.98,"endTime":2090.1,"body":"the all of that stays the same."},{"speaker":"Tamany Hall","startTime":2086.98,"endTime":2090.1,"body":"It's just how you're"},{"speaker":"Tamany Hall","startTime":2090.1,"endTime":2092.8,"body":"communicating. It is going to be"},{"speaker":"Tamany Hall","startTime":2090.1,"endTime":2092.8,"body":"a little bit different threads"},{"speaker":"Genie Willett","startTime":2093.5,"endTime":2094.64,"body":"and staying"},{"speaker":"Genie Willett","startTime":2093.5,"endTime":2094.64,"body":"consistent."},{"speaker":"Tamany Hall","startTime":2094.79,"endTime":2095.33,"body":"Yeah!"},{"speaker":"Reggie Nicolay","startTime":2095.57,"endTime":2098.24,"body":"I did recently"},{"speaker":"Reggie Nicolay","startTime":2095.57,"endTime":2098.24,"body":"hear that threads was actively"},{"speaker":"Reggie Nicolay","startTime":2098.24,"endTime":2101.84,"body":"trying to work on getting out"},{"speaker":"Reggie Nicolay","startTime":2098.24,"endTime":2101.84,"body":"Activity Pub is that what it is?"},{"speaker":"Reggie Nicolay","startTime":2101.84,"endTime":2104.06,"body":"It's like an integration that"},{"speaker":"Reggie Nicolay","startTime":2101.84,"endTime":2104.06,"body":"makes it more that the"},{"speaker":"Reggie Nicolay","startTime":2104.06,"endTime":2107.9,"body":"conversation in threads can be"},{"speaker":"Reggie Nicolay","startTime":2104.06,"endTime":2107.9,"body":"more open and work with"},{"speaker":"Reggie Nicolay","startTime":2107.93,"endTime":2111.41,"body":"WordPress and Mastodon and other"},{"speaker":"Reggie Nicolay","startTime":2107.93,"endTime":2111.41,"body":"networks. So what you're doing"},{"speaker":"Reggie Nicolay","startTime":2111.41,"endTime":2114.02,"body":"there isn't just for that"},{"speaker":"Reggie Nicolay","startTime":2111.41,"endTime":2114.02,"body":"network. So that's an"},{"speaker":"Reggie Nicolay","startTime":2114.02,"endTime":2115.88,"body":"interesting thing that may"},{"speaker":"Reggie Nicolay","startTime":2114.02,"endTime":2115.88,"body":"happen. Who knows?"},{"speaker":"Tamany Hall","startTime":2116.39,"endTime":2118.64,"body":"Oh, yeah, I have so"},{"speaker":"Tamany Hall","startTime":2116.39,"endTime":2118.64,"body":"many theories about where"},{"speaker":"Tamany Hall","startTime":2118.64,"endTime":2120.71,"body":"they're trying to go. I mean,"},{"speaker":"Tamany Hall","startTime":2118.64,"endTime":2120.71,"body":"obviously, they have a plan."},{"speaker":"Tamany Hall","startTime":2122.63,"endTime":2126.38,"body":"Like, I think they're, this is"},{"speaker":"Tamany Hall","startTime":2122.63,"endTime":2126.38,"body":"just so interesting observation."},{"speaker":"Tamany Hall","startTime":2126.38,"endTime":2131.87,"body":"But um, the Twitter, Twitter"},{"speaker":"Tamany Hall","startTime":2126.38,"endTime":2131.87,"body":"graphics got really popular on"},{"speaker":"Tamany Hall","startTime":2131.87,"endTime":2134.75,"body":"Instagram for a while, like, I"},{"speaker":"Tamany Hall","startTime":2131.87,"endTime":2134.75,"body":"use them for a while too. And"},{"speaker":"Tamany Hall","startTime":2134.75,"endTime":2137.3,"body":"they literally made that"},{"speaker":"Tamany Hall","startTime":2134.75,"endTime":2137.3,"body":"integration. So you can post"},{"speaker":"Tamany Hall","startTime":2137.3,"endTime":2139.7,"body":"something on threads and then"},{"speaker":"Tamany Hall","startTime":2137.3,"endTime":2139.7,"body":"share it to your stories. And it"},{"speaker":"Tamany Hall","startTime":2139.7,"endTime":2143.18,"body":"auto creates that Twitter, like,"},{"speaker":"Tamany Hall","startTime":2139.7,"endTime":2143.18,"body":"thing that you were making in"},{"speaker":"Tamany Hall","startTime":2143.18,"endTime":2149.57,"body":"Canva? I think they're really"},{"speaker":"Tamany Hall","startTime":2143.18,"endTime":2149.57,"body":"trying to separate text versus"},{"speaker":"Tamany Hall","startTime":2149.57,"endTime":2153.44,"body":"visual with these two platforms."},{"speaker":"Tamany Hall","startTime":2149.57,"endTime":2153.44,"body":"Now, why are they doing that? I"},{"speaker":"Tamany Hall","startTime":2153.44,"endTime":2156.83,"body":"mean, I have so many theories,"},{"speaker":"Tamany Hall","startTime":2153.44,"endTime":2156.83,"body":"but we'll see where it goes."},{"speaker":"Tamany Hall","startTime":2156.86,"endTime":2161.3,"body":"Obviously, it's still a growing"},{"speaker":"Tamany Hall","startTime":2156.86,"endTime":2161.3,"body":"platform. Right? And we'll also"},{"speaker":"Tamany Hall","startTime":2161.3,"endTime":2165.08,"body":"see if the the engagement stays"},{"speaker":"Tamany Hall","startTime":2161.3,"endTime":2165.08,"body":"because it's still new and"},{"speaker":"Tamany Hall","startTime":2165.08,"endTime":2168.89,"body":"shiny. You know, I know they got"},{"speaker":"Tamany Hall","startTime":2165.08,"endTime":2168.89,"body":"like, 100 million plus users"},{"speaker":"Tamany Hall","startTime":2168.89,"endTime":2172.13,"body":"already, but I'm curious how"},{"speaker":"Tamany Hall","startTime":2168.89,"endTime":2172.13,"body":"many are gonna stay active on"},{"speaker":"Tamany Hall","startTime":2172.13,"endTime":2172.31,"body":"it?"},{"speaker":"Reggie Nicolay","startTime":2172.49,"endTime":2175.01,"body":"Right. Yeah,"},{"speaker":"Reggie Nicolay","startTime":2172.49,"endTime":2175.01,"body":"that's your that's kind of been"},{"speaker":"Reggie Nicolay","startTime":2175.01,"endTime":2178.04,"body":"our conversation point. It's"},{"speaker":"Reggie Nicolay","startTime":2175.01,"endTime":2178.04,"body":"like, yeah, so"},{"speaker":"Genie Willett","startTime":2178.04,"endTime":2180.14,"body":"How do you get"},{"speaker":"Genie Willett","startTime":2178.04,"endTime":2180.14,"body":"people coming back over and over"},{"speaker":"Genie Willett","startTime":2180.14,"endTime":2182.87,"body":"again, becoming the thing they"},{"speaker":"Genie Willett","startTime":2180.14,"endTime":2182.87,"body":"check every morning, like they"},{"speaker":"Genie Willett","startTime":2182.87,"endTime":2184.91,"body":"do with Instagram, or Facebook."},{"speaker":"Genie Willett","startTime":2182.87,"endTime":2184.91,"body":"Or,"},{"speaker":"Tamany Hall","startTime":2185.21,"endTime":2187.07,"body":"I will say though,"},{"speaker":"Tamany Hall","startTime":2185.21,"endTime":2187.07,"body":"the people who've interacted"},{"speaker":"Tamany Hall","startTime":2187.07,"endTime":2189.38,"body":"with me on threads are different"},{"speaker":"Tamany Hall","startTime":2187.07,"endTime":2189.38,"body":"than the people who interact"},{"speaker":"Tamany Hall","startTime":2189.38,"endTime":2192.5,"body":"with me on Instagram. So that's,"},{"speaker":"Tamany Hall","startTime":2189.38,"endTime":2192.5,"body":"you know, an interesting thought"},{"speaker":"Tamany Hall","startTime":2192.5,"endTime":2192.92,"body":"to"},{"speaker":"Reggie Nicolay","startTime":2193.94,"endTime":2196.52,"body":"That is, Tamany,"},{"speaker":"Reggie Nicolay","startTime":2193.94,"endTime":2196.52,"body":"this has been such a fun"},{"speaker":"Reggie Nicolay","startTime":2196.52,"endTime":2202.22,"body":"conversation, you are so easy to"},{"speaker":"Reggie Nicolay","startTime":2196.52,"endTime":2202.22,"body":"talk to, and packed full of"},{"speaker":"Reggie Nicolay","startTime":2202.22,"endTime":2205.64,"body":"information. So our listeners"},{"speaker":"Reggie Nicolay","startTime":2202.22,"endTime":2205.64,"body":"are gonna love it. I know you"},{"speaker":"Reggie Nicolay","startTime":2205.64,"endTime":2209.96,"body":"have a free item for the"},{"speaker":"Reggie Nicolay","startTime":2205.64,"endTime":2209.96,"body":"listeners today. And you've"},{"speaker":"Reggie Nicolay","startTime":2209.96,"endTime":2212.84,"body":"already kind of mentioned its"},{"speaker":"Reggie Nicolay","startTime":2209.96,"endTime":2212.84,"body":"value, right? It's the single"},{"speaker":"Reggie Nicolay","startTime":2212.84,"endTime":2215.27,"body":"property website Canva"},{"speaker":"Reggie Nicolay","startTime":2212.84,"endTime":2215.27,"body":"templates. Is that right?"},{"speaker":"Tamany Hall","startTime":2215.3,"endTime":2218.99,"body":"Yes, I completely"},{"speaker":"Tamany Hall","startTime":2215.3,"endTime":2218.99,"body":"forgot. Yes, I'm giving it to"},{"speaker":"Tamany Hall","startTime":2218.99,"endTime":2221.63,"body":"you guys for free in the show"},{"speaker":"Tamany Hall","startTime":2218.99,"endTime":2221.63,"body":"notes. So there you go. You"},{"speaker":"Tamany Hall","startTime":2221.63,"endTime":2224.42,"body":"don't have to imagine you can"},{"speaker":"Tamany Hall","startTime":2221.63,"endTime":2224.42,"body":"use my template, pop your"},{"speaker":"Tamany Hall","startTime":2224.42,"endTime":2227.81,"body":"pictures in, publish it as a"},{"speaker":"Tamany Hall","startTime":2224.42,"endTime":2227.81,"body":"website and get some offers."},{"speaker":"Reggie Nicolay","startTime":2228.83,"endTime":2231.65,"body":"Amazing. That is"},{"speaker":"Reggie Nicolay","startTime":2228.83,"endTime":2231.65,"body":"so cool. Yeah, I definitely I"},{"speaker":"Reggie Nicolay","startTime":2231.65,"endTime":2233.99,"body":"would endorse that. We're gonna"},{"speaker":"Reggie Nicolay","startTime":2231.65,"endTime":2233.99,"body":"download it, check it out. But"},{"speaker":"Reggie Nicolay","startTime":2233.99,"endTime":2235.97,"body":"we'll make sure to share that."},{"speaker":"Reggie Nicolay","startTime":2233.99,"endTime":2235.97,"body":"It'll be in the show notes, as"},{"speaker":"Reggie Nicolay","startTime":2235.97,"endTime":2239.96,"body":"you said. So. Thank you for"},{"speaker":"Reggie Nicolay","startTime":2235.97,"endTime":2239.96,"body":"sharing that, of course. Thanks"},{"speaker":"Reggie Nicolay","startTime":2239.96,"endTime":2242.03,"body":"for making time for us. Yes,"},{"speaker":"Reggie Nicolay","startTime":2239.96,"endTime":2242.03,"body":"yeah."},{"speaker":"Tamany Hall","startTime":2242.06,"endTime":2243.89,"body":"Thanks for reaching"},{"speaker":"Tamany Hall","startTime":2242.06,"endTime":2243.89,"body":"out. I love I love these"},{"speaker":"Tamany Hall","startTime":2243.89,"endTime":2245.06,"body":"conversations so well."},{"speaker":"Reggie Nicolay","startTime":2245.09,"endTime":2248.18,"body":"We thoroughly"},{"speaker":"Reggie Nicolay","startTime":2245.09,"endTime":2248.18,"body":"enjoyed it too. So all right,"},{"speaker":"Reggie Nicolay","startTime":2248.21,"endTime":2251.03,"body":"listeners. We're going to wrap"},{"speaker":"Reggie Nicolay","startTime":2248.21,"endTime":2251.03,"body":"up today's episode. Thanks for"},{"speaker":"Reggie Nicolay","startTime":2251.03,"endTime":2254.0,"body":"tuning in to decoding real"},{"speaker":"Reggie Nicolay","startTime":2251.03,"endTime":2254.0,"body":"estate and listen to us next"},{"speaker":"Reggie Nicolay","startTime":2254.0,"endTime":2254.27,"body":"time."}]}