Social Slowdown: sustainable digital marketing for entrepreneurs

Challenge Day 5: Boundaries, Self-Compassion, and External Validation

January 27, 2023 Meg Casebolt
Social Slowdown: sustainable digital marketing for entrepreneurs
Challenge Day 5: Boundaries, Self-Compassion, and External Validation
Show Notes Transcript

Hey, y'all, it's Meg Casebolt, from Love at First Search, and we are here for the fifth and final day of the social slowdown challenge. So thank you for working through this process and going on this exploration with me. Now, when I first sort of came up with the idea for doing this as a five day challenge, you know, month or six weeks ago, I sketched out what I wanted to cover in every day. And for day five, my plan was that we were going to talk about setting boundaries, and I was going to share some productivity tools that you could use in order to help you hold those boundaries better. And I'm still going to do that, we're still gonna get there. 

But then, you know, a month of YouTube three or four weeks ago, I'm gonna say I sat down to actually write the promotional copy for the challenge and build out the sales page. And what kept coming up for me at that point, as I was writing the promo copy is not just boundaries, but this idea of self compassion, of the recognition that none of us are going to do this perfectly. And that sometimes the best thing that I could give you in this moment is the permission to do less, or you can give yourself the permission to do less. And so I added that into my notes. 

And I sat down two weeks ago to start recording these and like, I just, my brain was ready, the materials were ready, the supporting documentation was ready, but like my gut just wasn't ready. You know, that feeling. I have that like resistance that like, you know, Steven Pressfield, Art of War resistance of having the Muse but not being able to act on it, and I just couldn't push through it. And you know, 510 15 years ago, I would have just like, forced myself to record based on what I had in my notes. But what I did instead this time is that I honored the resistance and the recognition that maybe there was something else that I needed to tell you. I know I'm getting a little woo woo, we're going for it. 

And so over the course of this challenge, we've been having just live roundtable discussions every day as part of the conversation. And on Wednesday. So on day three, the roundtable discussion was a really thoughtful and honest and eye opening conversation about how social media and our marketing is also like an indicator and a reflection of our sense of achievement. And our need to be seen and an indicator of our self worth. And I kind of just wanted to come on here and talk about that a little bit. So some of the members of that conversation, I don't have their permission to share their stories. So maybe we'll do that in the future. 

But we were talking about how, you know, when we were in school, we had 1015 20 years of school, during which the expectations of behavior were very clear, and the expectations of achievement were clearly outlined. So, you know, especially in those higher level classes, there was a syllabus, and there was a specific deliverable that needed to be created, you know, this is when the tests are going to be and this is when the papers are due. And this is the deadline for all these things. And they also had like a yardstick. That was here's how you're going to be graded on this. And you looked around the room and you saw who you were up against, and you figured out what was expected of you when you did it. And then for many of us, we went into traditional jobs, or we worked in a corporate environment. And there were also very clear expectations of our behavior, you know, how many hours are already supposed to work to be considered part time or full time? And when did we need to be at our desks and we had job descriptions, we had very clear delineations of our roles, we had performance reviews with our managers that said like, well, here are the, you know, the KPIs that we need you to deliver on by next year in order to get your 3% causal link bonus, blah, blah, blah, right? 

Like, for the first probably 20 ish, 25 ish years of all of our lives maybe longer than that. Someone else was defining what our success looked like. And we had these authority figures in our lives who were providing external validation and approval that we were meeting their expectations, right, we had and then at the same time, in addition to these authority figures, we had classmates and we had co workers who were moving in tandem with us, we were in this group, this cohort, and we were all moving towards the same goal and had the same expectations and deliverables. And we it from that group from that community. We had both a sense of camaraderie, but also of competition and of comparison. And because of the fact that this was the norm for us, society has wired us to seek the approval of others, right, especially authority figures, but now I'm talking to you. Now. Listener singular listener, you listen are now an entrepreneur and you are the authority you have become the manager from, from whom you would normally be seeking approval. And so if you no longer have that external, one person who is telling you whether or not you're doing a good job like now, from whom are you seeking approval. 

And for a lot of us who are working in this online marketing space, who are spending less time in the room with people and more time looking at our screens, are spending less time interacting with our eyes and our hands in real time and more time looking at our phones and our entry, you know, we are using social media as a stand in for the more structured environments that we are raised in. 
And instead of classmates, we have followers and instead of cafeterias in which to hang out and have these conversations, we're doing it in the DMS, and we're replicating the environment that we used to have and the feedback loops that we crave. We're using these platforms as a way to define ourselves within the context of a group. And, you know, for so much of our lives, we find our value in our relationship with others. And this is wonderful, right? The fact that we can all have these digital lives, we can connect with people outside of our local geography, we can, you know, be in relationship across time zones, and, and everything. 

But on the other hand, there are also no clear rules or expectations, or there's no singular authority, there's no teacher or Dean or, you know, bad manager, for those of us in the entrepreneurial space. And when it comes to online marketing and social media, like there's also no regulation, there's no certification, there's no code of conduct, people can behave and manipulate you in whatever ways they want to. And like, aside from, like Cambridge Analytica, and some of those data breach scandals, very few people get even a slap on the wrist, right? This is the Wild West. And we are trying to seek validation and approval from a place where there is no centralized point of truth. 

And also, we're choosing to do this in a place on these platforms that were literally built to addict us like they have looked at the neuroscience and the brain chemistry behind this. And they are building these tools in a way that gives us the dopamine fix that our brains crave. And there's no syllabus, but also there's no like calendar or deadlines in which to work from. So every time you pick up your phone, every time you turn on your computer, your brain is going to go look for that dopamine rush, and there's no syllabus that tells you like you don't have to check in today. It because we don't have those milestones. We don't have those, that yardstick. We are always being tested, we are always on display, we are always performing. There's no time to study every day of the test. And that's exhausting to feel like you always have to be on. And I never really thought of it this way until this conversation on Wednesday. 

But as I'm looking back on my own sort of self discovery and journey around this feeling of decoupling, and unthreading my self concept from my public persona and my, you know, personal brand and all that some of the things I've been thinking of is like, what am I getting out of having this public persona out of having these relationships on social media out of these performances? And for me, a big part of it is like a recognition of self, like, what roles do I perform on social media that I want other people to see? It starts with, you know, I'm a loyal daughter, I'm a popular friend, I'm a good, you know, originally girlfriend than wife and mother. And, you know, as a business owner, I want to be seen, I want to be seen and validated as being hardworking and successful and smart. And so over the past couple days, as we're having these conversations, I've been trying to think about this for myself and think like, what am I trying to prove? And to whom am I trying to prove it? You know, if if we were to take the social media landscape and put it into a high school cafeteria, whose table would I be sitting at and how would I want them to behave towards me?

I don't always know the answer to that. But I want you to just sort of think About what, what am I trying to prove? And who am I trying to prove it to? And then if you want to decrease your dependence on social media, something to think about, and consider is, if I did not have social media, where else could I find that recognition? And that connection? For me, I was thinking of three different places that this was sort of four that I have, as I've been sort of removing myself from social, what are some of the ways that I can find those connections? 
Number one, I really like working with coaches and running in masterminds and having more nuanced, deeper conversations that are not the shallow. You know, here's what I did today. And here's the avocado toast that I have for breakfast type of posts, but like being able to get to know each other deeply. 
Along the same lines, I also really love small targeted communities with very specific goals. So if this sort of falls under the category of mastermind, but it's not necessarily as much workshopping as it is a community of people who are holding each other accountable, who are looking for the same outcomes. 
And then similarly, another thing that I really love is having a peer feedback group. So this, you know, a lot of this is going and finding your own people, and trying to find ways to connect with them in a deeper way, was shared with you. Last? I don't know we really sit in December, my peer group for writing fiction, right? My not my fiction writing my novel group, because sometimes you just need other people. And if I probably could have done the same thing and gotten the accountability by saying, oh, you know, I'm doing NaNoWriMo. And today I posted or today every 1000 words, but having real people who could hold my feet to the fire if I missed a day, and who would call me out that was more powerful to me than just needing to have a streak that somebody could see in an Instagram story, you know. 
And then the other place, finally, the most important place that I'm looking for that connection, and that recognition is real friendships, not just how are how many, you know, followers do I have? And how many clicks do I have? And how many likes do I have? But like, who am I sending text messages to? Who am I sending Voxer messages to Who do I hop on FaceTime with on the weekends? Like, who can I reconnect with, in a one to one environment, who can I shoot an email to and say, Hey, I'm thinking about you. And spending more time on those referral relationships, I'm going to call them even if they're not necessarily referrals, but you know, the one to one connections versus just trying to post to be seen. 

As I've been going through this process of, you know, decoupling my personal brand, and my ego, which is not easy. I want to let you know that I still have a lot of FOMO, like the fear of missing out is still very, very real. But I also find that there's a lot of freedom in that FOMO. It's like, I can choose when I want to dip in and out of social media, but I don't feel like I have to be there at any particular time is more of a choice than an obligation. And because I have established these boundaries, I have told people what their expectation can be from me that, you know, they might tag me in a Facebook post, and I might not see it for a week and I just laugh it off, right? Or if I'm being interviewed for a podcast, I'll say to people, here's you know, I want you to actually fill out the contact form on my website, because that way I know that I'll see it if you send me a DM on Instagram, I might not see it for two weeks, because I don't feel like I need to log in and check out it. 

And by setting those boundaries myself and letting people know the way that I want to be communicated with that's made such a huge difference in you know, in not just people reaching out to me the way that they would, they would best suit me but also, you know, letting people know that my time is valuable and so is there's your time is just as valuable as mine is. And I want to be respectful of that. And when I'm at my desk, I'm working and when I'm not at my desk, I'm trying not to work I don't want to be on my phone sending these like half assed messages on DMS in the middle of the night. Because I'm not my best self then. But obviously with the FOMO with the the Choice two. Okay, let me say it this way. 

When I was spending more time on social media and when I talk to people who are trying to extricate themselves from it a little bit more One of the things that I hear a lot is that it can feel like it's a tough place to get out of the comparison, I just trap. Because when we're not sure exactly what we're doing, if you can feel very comforting to follow someone else's formula or framework, and if you can look at somebody who's really successful on these channels and say, Well, you know, they're doing this on tick tock, so I'm going to try that next, or oh, well, their tweets are really picking up when they talk about this topic. Maybe I should talk about that topic. Or, you know, they started a Facebook group, and they have so many people in it, and look how well it's converting. And maybe I should try that. 

It can kind of create an echo chamber, it can have you starting to sound like the people that you are following in a way that is very natural. You know, what do they say? Imitation is the sincerest form of flattery, right? But also, if your reason for being on these platforms is to figure it out what everyone else is doing, then, how are you going to stand out in the crowd? And if you are, intentionally or unintentionally, if you're building yourself an echo chamber? Because that's what algorithms do, they are built to show you more of the same thing that you like. So if you are finding yourself in that, how can you innovate to do something different? 
And okay, here's also, as long as we're talking about echo chambers and algorithms, here's a bonus prompt. What biases are you allowing the algorithm to reinforce for you. Because if you're only looking at things that are happening in one specific sphere of your social media, and you're telling that platform that that's more of what you want to see, then there's a whole lot of stuff out there that you are not seeing, and you're making that choice. So what biases are you allowing the algorithm to reinforce for you? Let me get sort of went out on a limb there. But I digress. 

So the thing about if you're using social media to look around and to figure out what's working and to be able to replicate other people's success based on what it is that they're doing is that these channels are full of gurus who are trying to sell you the answers by explaining what they did based on their formulas and their frameworks.

And I want to give you an example, which is that I have been doing five day challenges in the business for five years, I've been doing these various short, you know, quick, thoughtful challenges. And when I was doing them three, four or five years ago, I followed the formula of what an online challenge is supposed to be. So I would create a Facebook group for the challenge. And then we would put a daily prompt in the Facebook group, and then I would go live in the Facebook group. And we would rely on the notifications from the Facebook group to be in touch with people. And a couple of times I even played with, you know, messenger bots, and sent out chat messages and said, If you want to come join us, here's how you can do it, right. And I went through all of those hoops to create something that people could engage with on a platform that would only show went to 10 to 20% of the people who were actually going to even the ones that just signed up, they still weren't necessarily going to see everything that I was doing. Because that's not how algorithms work. Like they show you what they think is most relevant in a given moment. And it may or may not, you know, I should say they show your audience that and it may or may not be what you have created. 

And so, as I was thinking about this challenge, because it's been about a year since I've run a challenge, as I was thinking about how I wanted to structure and organize this challenge, especially with the concept of getting off of social media, I've removed the constraint of needing to be on social media and wanting to allow myself and my team to think about not just like what does everyone else do? But what will work for our audience, what will work for us what will feel good.

And, you know, I've spent the past year building up this platform of the podcast, and building it as my own, not building it on, on a social media channel. But really building out this thought leadership content on something that I own where I know that it will get to my subscribers and it will show up in their downloads. So I can't guarantee that anybody will actually listen to this. But I can say that, for people who are subscribing, they're going to see it for people who are on my email list. They can choose whether or not to open it, but it should land in their inbox unless you know, spam filters and deliverability issues and whatever but like it's not a question of whether or not they're going to see it. It's a question of whether or not they're going to open it, they're going to listen to it, they're going to engage with it, they can make that choice in the moment. 

But I am in charge of that deliverable. I am in charge of how I want things to look and feel, I'm making the rules, I have more control over this, I own the intellectual property, I can repurpose it however, I want to, without needing to like scrape it off of the Facebook Live or like, get people's feedback from LinkedIn. And if LinkedIn gets mad at me, then it disappears forever, you know, like, I don't have to worry about my account being shut down or getting shut out of it, because I own it. And that's the beauty of content marketing, I get to choose what to create, when to create it, how to distribute it, how to optimize it, how to repurpose it, how to maximize the way that I'm utilizing it. Now, obviously, the flip side of this is the complete overwhelm of how to do that really well, when there are so many options out there. And there can be like a real decision fatigue that goes along with that. Because if you're like, Oh, well, I, if you're taking this idea of okay, I don't want to be on all the social media platforms, you could very easily take that same kind of maximized approach and be like, Oh, now I'll just go to YouTube. And, you know, start a podcast and do a blog post and post on Medium and write a book. And and and there are so many ways that you could continue to take this kind of maximalist approach, the same same approach and content marketing and stretch yourself too thin as you do in social media. So it's not like this is the solution. 
But I do want to let you know that by taking myself off social media, spending much more time on my content, I feel like, I have more freedom when it comes to my time, and my money, and my energy. 

So if that's something that you want to explore, if you're thinking about content marketing, if you're thinking about using your website better using your podcast, or a YouTube channel or blogging in some way, you want to make sure that it shows up on social media, you know, this is something that we teach over it, love it for search, you can head over to loveatfirstsearch.com/webinar, to hear more about our attract and activate program, which we're going to be opening up on February 6, we're going to run it live, you can also just go straight to attract and activate.com to get all the details about that program. If that's something that you are interested in being a part of, or you know, I'll maybe next you know what, here's what I'll do, I'll put a podcast together next week that talks through our four month system. And if you decide that you want to do it with us, cool, we would love to do that with you. And if you decide, Hey, I just like this system and this framework, and I'm going to try it myself. That's cool, too. I'll tell you what, I'll tell you what we do. I'm not going to teach you all of it in the podcast, obviously, because intellectual property. But I will tell you sort of why we structure it that way and what the process is and what the order is that we go through. Because I think it's really helpful. Especially if this is something that you're just starting to dip your toe and you don't necessarily have the funds to invest, you want to try it yourself, and then maybe you can join us, you know, in September of this year, February of next year, we can move through it when you feel a little bit more prepared. So there's an option. 

Now, I've been talking for like 23 minutes. And I said at the beginning of this, that I would talk about boundaries, tools. So that's where I'm gonna finish this off, I am actually going to move around to that. So if you want to remain on social media, or you feel like you have need to have better marketing, boundaries, or just boundaries, in general, I want to give some recommendations for how to create and hold those boundaries. 

So my first recommendation in terms of setting boundaries for your social media and your marketing is choose where you want to spend your time. And be intentional about that choice, like we were talking about on Wednesday's podcast about economics, like, you may have spent time on a platform that doesn't work for you. And you're continuing to invest in that because it feels like a sunk cost. But that's you can have a trade off and an opportunity to try something new that may work better and release what isn't working. So that's okay if that's what you want to do. But if you're going to choose to intentionally spend time on your marketing, make sure that it meets these three criteria. It's something that you like, it's something where your people are and it's something that works. It's hard to find the kind of sweet spot in the middle of that Venn diagram, but it should exist. So make sure it meets those criteria. Again, what you like where your people are and what works. Once you know where you want to be. 
Choose how you want to show up how you want to engage. So maybe you say like, I'm going to post four times a week, and then I'm going to spend an hour a day you know, commenting on things and DMing people I have no idea how much time you spend on this. Okay, I'm making up these numbers. As I go, I'm just that's an example. But choose how you want to do that. And say maybe you want to do your business social media, you want to do your posting on your computer during the day and block out time in your schedule or for that. And then if you want to check in with people, or you want to look at your personal stuff, you do that on your phone, outside of business hours, and kind of create some of these containers and delineations for yourself, make some decisions about how many notifications you want to get from your social media, if any, make some decisions about what your hours of operation are, and how long you can have for a turnaround time. Like I said earlier, like I don't, I don't I have trained people not to expect a quick response for me on social media DMS, because I just don't think it's fair to expect people to be online all the time. Right? I say the same thing to my team. Like, if they're talking to me, I'm on our Slack channel at 10 o'clock at night. I'm like, No, go to bed. Stop it. No, no. There's no reason that you need to be online right now. You don't need to work nights, you don't need to work weekends, none of what we do is you know that urgent take a break. Like if, if that's the best time for you, if that's what you know, Megan and I were talking about yesterday with your grade a time if it's 10 o'clock at night, that's fine. Like, I'm not going to tell you to stop. But you don't have to work all the time. It doesn't make you better to do more. 

Okay, so once you've figured out, this is how you where you want to hang out, this is how you want to engage. Tell people what that is. Remember that boundaries only work if they're clear. And they're enforceable. You can't you can't get mad at people for pushing your boundaries if they don't know what they are. So this might start with you know, I think for the we've now since shut off our Facebook business page, but we set up a an autoresponder on our Facebook business page that if people DM to it would just say like, Nope, this is not how we engage. Here's our email address. Here's our contact form. This is how we want to engage with you. We can't be everywhere and you my friend cannot be everywhere. You can't be in all the places. During the challenge. This week, one of our members said like, oh, people are telling me my clients are telling me I need to be on Tik Tok. And I don't want to be on Tik Tok. And so we gave her permission in the conversation to just say, no, no sign up for my email list, sign up for my text messaging service. And telling, telling them that you don't have to be where they are. That's okay. You're a small business, you're not Coca Cola, you're not Starbucks, you don't have to be everywhere, okay. 

And then the last sort of piece of this is self compassion, you who are going to mess this up, you're gonna push your own boundaries, you're gonna break your own rules, that's totally normal. You've probably spent years developing these habits. And it could take a lot of time to break habits that are really well formed and like the grooves in your brain are probably very deep on this. And like I said, these platforms, they're addictive. And you can choose how you want to maybe remove yourself or wean yourself or slow yourself down from these in a way that makes sense. So it doesn't have to be, you know, cold turkey, dopamine detox, no, I'm gonna throw my phone in the ocean, like, it doesn't have to be like that. It can just be, I was spending two hours a day and I want to make it down to an hour and 15 minutes, right, I just want to slide back a little bit. But setting yourself some goals around how you want to show up and recognizing that you're gonna make mistakes here. 

But if you can approach this from a place of self awareness, and from mindfulness and from non judgement, that's, that's okay. Right. So if you, you know, you have the screentime notification that says, you spent your hour on this already today, and you're still skipped through it. That's okay. Just recognize that behavior and recognize that that is a choice. I do it all the time with my games. I'm like, Yeah, right. Like I'm ever not gonna play more than 30 minutes a day on games. But I recognize and I still, I very rarely say like, give me this for the rest of the day I give, I make myself push the 15 Minute button to push it back. Because I want to recognize how much time I'm taking, not because I'm trying to beat myself up or build myself over it. But because I want to just know when I'm reaching from a place of boredom, or when I'm doing scrolling, in the same way that like when you're meditating, and you recognize that your mind has wandered off, you're not trying to judge yourself and say, Oh, I wasn't paying attention again. You just bring your attention and your awareness back to your breath. You can take the same mindful approach to your phone because it's very much a distraction. You know, next time you reach for your phone, pick it up and just like take a breath. And then you can keep going on with it. But just take the breath, make the intentional choice. Recognize the choice before you press that app. 

My my friend Cass McCrory told me once it's just good sticks with me, she said like just because you unplug your phone doesn't mean it's recharging. Right? Just because you aren't actively using something doesn't mean that you're rejuvenating yourself. So I think a lot of times we think like, Well, I'm not working. So I'm unplugged. But we're not necessarily doing something for ourselves to recharge ourselves. So that's something to think about too, is just because you're unplugged, it doesn't mean you're recharging. CASS is full of those, like, really amazing truth bombs. So, you know, I'll put a link to her podcast in the show notes. For this. It's called best next step, she talks so much about intentionality, and values. And she's just a brilliant human being. She's one of my, she's one of my peer feedback groups. She's awesome. But anyway, just because you're unplugged, that doesn't mean you're recharging. Think about ways you can recharge, not just ways you can unplug. 

And then if you need tools to help you with this, here are some of my favorites. There is a chrome plug in called Facebook newsfeed Eradicator. So that you can log into Facebook on your computer, and you can look at your notifications, and you can react and respond without getting drawn into the feed. On your phone, we've already talked about maybe setting up some screen time limits, and saying I want to spend this much time on these different categories. And letting your phone tell you when you have gone over those. There are some apps that I really love. One is the forest app where I can turn it on when I need to be focused. And if I pick up my phone before, the time limit that I have set for myself is over than my tree doesn't grow. And I want my tree to grow. Like there are these ways that we can gamify our focus and our intentions to help ourselves perform better and give ourselves that little boost of dopamine at the end of the time that I have set for myself by not engaging with these very addictive platforms. Another one that I really love is called the bento app, where you choose three things, one small, one medium, one large, you figure out how long you're going to spend working on each of them. And then it will put on a focus timer and it will tell you when you're done. So it that's something that really helps me you know, social media might be your small or your medium task that you're going to do for half an hour. And then when it's done, it'll give you a little notification and telling you what to do next. And I found that to be incredibly helpful to keep me from going down rabbit holes are getting lost even when I do even when I should be working on some of these things. It can prevent me from kind of falling off down the rabbit hole. I also love the the service focus sessions, which is run by Meghan flat who we talked to yesterday, it is live virtual coworking, where two or three times a day, you can pop into a Zoom Room, you can say to somebody, this is what I'm going to be working on for the next half an hour, and you work on it together in real time you try to be mindful about what it is that you're doing, you have an accountability prompt, at the end of that time period, I found it to be incredibly helpful for keeping me on task. And maybe you know, maybe that's the time where you want to say it's Monday, and I'm going to do all my social media batching in the Monday focus session, and then I can kind of be done for the week, or just have those little check in times. But it's not something that you feel like you need to do every day, it's something that you can set aside some of your grade a time, like we talked about yesterday, and devote that to being intentional and then being able to put it aside and not have it be front or top of mind on everything that you do. I also use an app called reclaim. So we'll put a link to that, where I will say I want to spend, you know, a half an hour a day processing my emails, and I want to spend an hour a week on my social media and I want to spend an hour a week writing my newsletter and it will go in and set those habits and tasks specific times on my calendar. And then when they're done, I check them off. And that works really well for me for time blocking where it's not just you know, like Megan and I were talking about like, this is my grade a time and this is my best time of day. And these are the tasks I need to get done. But it sort of prioritizes it for me, which is really helpful for me because you know, I have ADHD and that can cause executive dysfunction issues. So it sort of takes some of that choice out of it for me and it will just say no is the time that you work on this and I will say great, I will do that. Or maybe I'll just say no, I'm not in the mood for that right now. reschedule it for me for tomorrow and it will tell What to work on instead. So I've found that to be incredibly helpful. Also, Pomodoro is really great if there's something that you want to get done for a certain amount of time, but you don't want to do it, you don't want to be able to fall down the rabbit hole, you just want to focus on it intently, you can use the Pomodoro Technique, which is when you do focused work for, you know, 15 to 20 minutes, and then you know, you set a timer, and then you take a five or 10 minute break, and then you do another focus session and a five or 10 minute break, it's been proven that that's really good for your brain and the way that it works to have those break times built in as part of your time blocking as part of your focus. I, personally, I need to have like physical manifestations of time, I can't just have, say, I'm going to work on this for 20 minutes. Again, ADHD has real serious time blindness. So I have a cube that I put on my desk for my Pomodoro is where I can watch time go down and actually see time elapsing. And that's really helpful for me in terms of recognition of where my time and my attention is going. And I also set a ton of Apple Watch alarms, you may have actually heard one of them go off in the background here, that is the Hey, you gotta go get the kids off the bus. So when I feel like I'm going to start to lose my focus, or I'm going to not pay attention to how much time things are taking, I will absolutely set myself a Apple Watch alarm and make sure that I know how much time is going by because it's so easy with these platforms with our marketing to just kind of lose track of what the top priority is. And to fall into the comparison trap and the you know, here's what everyone else is doing and lose ourselves, lose our time, lose our energy lose our focus. So I'm hopeful that some of these recommendations that I've made in some of this kind of

structural societal conversation, hopefully that has benefited you as much as it's benefited me, as I've been thinking about the past few days. And here's my final call to action. If this was helpful to you, if you like this conversation, if you want to continue to if I mean, if you want to come and tell us and share with us what you thought was helpful in this conversation, we would love to hear from you. Don't DM me, because we're not gonna look, come on over to social slowdown.com. Go to the contact form and fill it out. Tell us what you liked. Tell us what questions you have. Tell us what comes next. Tell us what you want to hear more about. And we will take that information and be able to create something that's helpful and beneficial to you. Not just what's working in Meg's head. You know what, what I'm thinking about today. But I want to hear your feedback. I want to hear how this worked for you and what what you liked and what didn't make sense to you. And what you found was relevant, please come tell us and the team and I will use that to create future content that will benefit you. And if you want to come work with us at lavet for search on your content marketing on your search engine optimizations on some ways to create assets in your business that will have a longer term impact so that way you won't necessarily need to be posting you know, 18 times a day on Twitter or whatever. Then head on over to love it for search.com To find out more about our agency or if you want to come join our group coaching program that starts in a couple of weeks you can head to attract and activate.com and that's also linked on our homepage at love it for search because of course it is where SEO people we cross link everything. Thank you so much listener for being a part of this conversation in this journey. Please tell us what you think we would love to hear more from you. And thank you for sticking with us through the social slit on challenge. We hope it was helpful and have a wonderful day