Building and growing a Youtube channel are challenging, but rebuilding it after being hacked is another level. April Leon, also known as MsmuffinismyLovers, successfully rebuilt her channel and turned her beauty and lifestyle vlogs into her full-time job.
In this episode, Grant and April talk about her process of rebuilding her YouTube channel after the hacking incident and using her creativity as her main source of income. April also shares useful guides on how to communicate with sponsors and enjoy the process of creating content.
April started her first channel back in 2008, and when she almost got 100K subscribers got hacked. She decided to rebuild a new channel with the help of her wig sponsors; she now has 212K subscribers and over 26M views.
Episode Highlights
01:33 April’s goal and mindset in starting her YouTube channel
05:47 What is the process of rebuilding a channel
08:32 How to build a genuine relationship with sponsors
11:50 Bridging money and relationship on Youtube
14:19 The fine line between what to film and what not to film as the content
18:00 How to set up a product-based business on YouTube
24:34 A day in a life of MsmuffinismyLovers
28:16 One of the best YouTube transition
32:24 April’s mindset about YouTube stress
34:09 The most important rule in building a channel
41:01 How to deal with being annoyed in editing videos of yourself and be motivated
Links & Resources Mentioned
Check out MsmuffinismyLovers’s Website
Follow MsmuffinismyLovers’s Instagram
Ms MuffinIsMyLovers's YouTube channel
Subscribe to the Video Creatr Youtube channel
Check out Grant and Augie’s Channels below:
Grant Ball
Treesicle
Augie Johnston
Vidchops
Baller Boot Camp