Anime exponentially grew over recent years. It generally appeals to the younger audience, but it has the capacity also to capture the adult audience. From Dragon Ball Z to Naruto, the Anime niche on YouTube is so huge that it now transcends generations. One of the channels in that niche is Shonen Showdown.
In this episode, Robert Whitehorn III, creator of Shonen Showdown, talks with Grant about his journey as a YouTube creator. Robert shares the importance of connecting with his audience to create a supportive community. He gives us tips on how he manages a colossal task to maintain his channel while working a day job.
Shonen Showdown has more than 120k subscribers as of the publishing of this episode and it has accrued 19 Million views and counting.
2:10 Dragon ball Z as Robert's gateway anime
3:50 How Robert's love for sports gave him the idea for Shonen Showdown
5:40 Transitioning from the debate format into a solo content
6:47 Experimenting with different content topics
9:14 Primary motivation for creating and maintaining the Shonen Showdown
10:45 How Robert personally connects with his audience
13:43 Importance of having an income source that isn't youtube
17:00 How Shonen Showdown acquires channel sponsorships
19:56 How Anime has grown over the past 5 years
25:42 Choosing a manufacturer when you're starting a merch line
30:10 Working with friends