In the fast-paced world of YouTube, creators often grapple with the challenges of evolving alongside their ever-changing selves. As their interests, motivations, and desires shift, it can be confusing to navigate the tumultuous space of YouTube and maintain a successful career or side project.
Grant and Augie discuss the different chapters of a YouTube career and how to evolve your channel alongside your ever-changing personality. They share their personal experiences and offer advice on navigating the challenges and pressures of YouTube. Grant and Augie explore the four chapters of a YouTube journey and delve into their personal experiences as two successful YouTubers.
Their stories offer valuable lessons for aspiring YouTubers, from the excitement of the beginning to the challenges of the peak, the gauntlet of burnout, and the potential for revival. By staying true to their passions, focusing on creating quality content, and embracing change, creators can navigate the ever-evolving landscape of YouTube and find success in their own unique way.
[01:10] Grant and Augie share their personal experiences
[02:18] The beginning - initial excitement and no pressure
[09:51] Augie's viral video and transition to becoming a trainer
[12:38] Running out of ideas, practical decisions, and success
[17:50] Workflow, growth, and content rhythm
[22:23] Monetization differences: ad revenue vs. selling products
[22:41] Introduction to the different goals of the two creators
[23:06] Grant's desire for validation and uniqueness
[25:06] The Gauntlet: peak of the channel with 3-4 million views
[26:23] Impact of the YouTube apocalypse on ad revenue
[28:07] Burnout and running out of ideas for content
[28:50] Tensions arise within the team and decision-making based on short-term gains
[30:07] Augie's experience of plateauing and algorithm changes
[32:25] Augie's burnout and challenges of creating longer videos
[:34:30] Algorithmic limit on growth for channels with short videos
[35:45] Panic and making bad decisions during peak stagnant growth
[36:06] Navigating the landscape and making long-term choices
[39:38] Focusing on making better videos and analyzing metrics
[45:30] Make or break moment: deciding to come back or not
[53:33] Challenges and overthinking content creation 00:56:21 Excitement and enjoyment of releasing videos and engaging with the audience
Resources Mentioned
Subscribe to the Video Creatr Youtube channel
Check out Grant and Augie’s Channels below:
Grant Ball Treesicle
Augie Johnston Vidchops Baller Boot Camp
✅ If you want to take the burden of editing off your hands, head over to https://VidChops.com to add an expert video editor to your team in just a few clicks and you'll never have to edit again: https://VidChops.com