The Video Creatr Podcast

What Are The 3 Most Important Things On YouTube?

August 31, 2023 Augie Johnston & Grant Ball Episode 131
The Video Creatr Podcast
What Are The 3 Most Important Things On YouTube?
Show Notes

What are the three most important things on YouTube when it comes to triggering the algorithm and getting more views? We'll not only identify these key factors but also provide a masterclass on how to improve each one. So grab a pen and paper, because we're about to break down the secrets to YouTube success.

Augie Johnston and Grant Ball discuss the three most important things on YouTube for triggering the algorithm and getting more views. They emphasize the importance of click-through rate (CTR), which is the percentage of people who click on a video after seeing the thumbnail and title. They also discuss the significance of watch time, or how long people watch a video, and the role of engagement, including likes, comments, and subscriptions. They also touch on the importance of editing and how it can enhance watch time and engagement.

As you continue your YouTube journey, remember to analyze your analytics, experiment with different strategies, and always strive to provide value to your viewers. By mastering these three pillars of YouTube success, you'll be well on your way to building a thriving channel and connecting with a dedicated audience.

Highlights

[00:20] Why click-through rate is one of the top three important things
[02:05] Importance of title and thumbnail for click-through rate 
[04:06] First 10 seconds of the video for mobile autoplay 
[05:24] Importance of coming up with a good topic and making it more entertaining [06:25] Mr. Beast's approach to creating thumbnails 
[10:16] How to create curiosity in titles and thumbnails 
[11:15] Guidelines for using text on thumbnails effectively 
[14:21] Importance of watch time and how to improve it 
[15:37] Focus on creating a strong intro to hook viewers 
[15:56] Analyzing average duration and average percentage viewed
[18:39] Strategies to get viewers to watch multiple videos 
[21:17] The potential impact of creating binge-watching sessions 
[21:39] Triggering the algorithm through click-through rate and watch time 
[23:08] Using YouTube analytics to identify spikes and dips in watch time 
[24:42] Third most important factor: engagement through likes, comments, subscriptions 
[27:45] Creating engagement through intentional or accidental mistakes in videos [31:35] Importance of artistically valuable and unique content 
[32:01] Covering topics that are important to the creator and resonate with viewers [38:18] The importance of editing for watch time 
[39:13] Using B-roll and stock footage to enhance videos 
[43:45] Inspiring viewers through motivation and encouragement 
[44:20] Leveraging charisma and personal strengths in content creation

Resources Mentioned

Subscribe to the Video Creatr Youtube channel

Check out Grant and Augie’s Channels below:

Grant Ball Treesicle

Augie Johnston Vidchops Baller Boot Camp

✅ If you want to take the burden of editing off your hands, head over to https://VidChops.com to add an expert video editor to your team in just a few clicks and you'll never have to edit again: https://VidChops.com